Posts tagged with "bespoke"

Twenty Years of Rolls-Royce at Goodwood via 360 MAGAZINE.

Twenty years at Goodwood

The home of Rolls-Royce from 2003-2023.

Rolls-Royce’s unprecedented success comes as, in January 2023, the company marks the 20th anniversary of the Home of Rolls-Royce at Goodwood. Its transformation – from offering a single model, Phantom, and building just one motor car a day – to today’s record figures is the result of a long-term strategy based on sustainable growth, careful management and planning, and the successful reinvention of the brand.

The past decade, in particular, has seen Rolls‑Royce consciously refine and rejuvenate its brand and product portfolio to reflect its clients’ changing requirements, tastes, and demographics while retaining its innate exclusivity and rarity. As both a true luxury house and an innovative, engineering-led company, Rolls‑Royce represents, as it always has, the very highest levels of craftsmanship, technology, luxury and creativity. 

  • Rolls-Royce celebrates the first 20 years of production at its Goodwood manufacturing centre
  • A story of continuous progress and evolution, told through 20 individual models
  • Each created and handmade at the Home of Rolls-Royce since 2003
  • Includes EX experimental cars, which revived a naming convention last seen in the 1950s
  • Describes an arc of technical innovation and responses to changing client requirements
  • Leads to the new all-electric era ushered in by the Rolls-Royce Spectre

1.      Phantom, 2003
The original ‘Goodwood Phantom’ was the seventh generation to wear what is now the longest-established nameplate in automotive history. With its marriage of technology, comfort, performance, and the signature ‘Magic Carpet Ride’, it set a new standard for every model that has followed.

2.     100EX, 2004
Produced to mark the centenary of the first meeting between Charles Rolls and Henry Royce, this was the first Experimental Car produced by Rolls-Royce Motor Cars under BMW Group ownership. Powered by an extraordinary 9-litre V16 engine, it was never intended for production but was the direct forebear for what would become the celebrated Phantom Drophead Coupé.

3.      Phantom Extended, 2005
Unveiled at the Geneva Motor Show in March 2005, Phantom Extended was 250 mm (9.8 in) longer than the ‘standard’ Phantom. This created additional legroom in the rear cabin, making this model especially popular with clients who prefer to be chauffeur-driven.

4.     101EX, 2006
Like 100EX, this experimental prototype was built on a shortened version of Phantom’s aluminium space frame, with the body panels constructed in carbon-fibre composite. It would find enduring life and global fame in its eventual production guise as Phantom Coupé, powered by the iconic 6.75-litre V12 engine.

5.      Phantom Drophead Coupé, 2007
One of the most sought-after models ever produced at Goodwood, the Phantom Drophead Coupé stunned the world on its debut. With distinctive styling derived from 100EX (see above), its defining feature is the interior wood veneering that flows around the cabin into the teak tonneau cover, inspired by a racing yacht deck.

6.     Phantom Coupé, 2008
With its pillarless construction, this was a true hardtop two-door coupé – the first Rolls-Royce of its type to be produced in more than two decades. Like its drophead sibling, Phantom Coupé incorporated many of the design features and construction techniques developed on the experimental 101EX.

7.      200EX, 2009
Presented at the Geneva Motor Show in March 2009, 200EX was the experimental car that responded to client feedback for a more approachable and driver-orientated Rolls-Royce.

8.     Ghost, 2010
Designed for a new generation of ascendent Rolls-Royce clients, Ghost immediately won praise for its simple, contemporary design and effortless, dynamic performance. To date it is the most commercially successful model in Rolls-Royce history.

9.      102EX, 2011
Known as the Phantom Experimental Electric (EE), this one-off electric prototype version of Phantom began Rolls-Royce’s exploration into suitable technology to power future generations of its motor cars. 

10.     Ghost Extended, 2011
Responding to feedback from clients who prefer to be chauffeur-driven, Rolls-Royce introduced an extended version of Ghost, offering additional space and comfort for rear-seat passengers while maintaining the motor car’s more focused driving characteristics.

11.      Wraith, 2013
The fastback Wraith was intended as the ultimate gran turismo; a car that embodied the bold, pioneering spirit, sense of adventure and love of speed that inspired the marque’s co-founder, The Hon Charles Stewart Rolls.

12.     Dawn, 2016
The definitive super-luxury four-seater convertible, Dawn, was designed to enable four adults to travel sociably together in complete comfort. The roof is a design and engineering masterpiece: dubbed ‘the Silent Ballet’ the mechanism operates in complete silence in just 22 seconds, and at cruising speeds of up to 50km/h; with the roof closed, the interior is as silent as a Rolls-Royce Wraith.

13.      Black Badge Wraith and Black Badge Ghost, 2016
The Black Badge family introduced the world to the marque’s enfants terribles, subverting perceptions of what a Rolls-Royce ‘should’ be. These variants are more powerful and specifically engineered to deliver an even more direct, engaging driving experience, while still offering near-limitless opportunities for Bespoke personalisation.The result was an even more agile and involving motoring experience, without compromising the intrinsic elements of the effortless Rolls-Royce ‘Magic Carpet Ride’.

14.     103EX, 2016
Perhaps the most radical experimental car ever produced at Goodwood, Rolls-Royce Vision Next 100, codenamed 103EX, presented the marque’s uncompromised view of the future of luxury mobility. Fully electric, with a completely autonomous drive and enhanced artificial intelligence, it made an unequivocal statement about Rolls-Royce’s future direction, both in terms of electric power and effortless, highly personalised travel.

15.      ‘Sweptail’, 2017
Rolls-Royce revived the art of coachbuilding with the magnificent ‘Sweptail’, described at the time as ‘automotive Haute Couture’. Inspired by coachbuilt Rolls-Royces and racing yachts of the 1920s and 30s, this unique two-seat coupé featured a panoramic glass roof and a pair of attaché cases concealed behind the coach doors.

16    Phantom 8, 2017
No nameplate occupies a more revered place in the pantheon of great cars and indeed, luxury goods as Phantom. The task to re-invent it for a bold, new era was therefore approached with exquisite care. The result was a Phantom that responded to the changing sensibilities of a new generation whilst maintaining the iconic presence that ensures its ongoing status as the “Best Car in the World”.

17.      Cullinan, 2018
Cullinan is truly the ‘Rolls-Royce of SUVs’, designed and built to take younger, successful high-net-worth individuals to the ends of the Earth in ultimate comfort. With its ‘effortless, everywhere’ capabilities, endless Bespoke possibilities, and unique lifestyle features – including the Recreation Module – it has become one of the most desirable luxury goods on the planet.

18.     Black Badge Cullinan, 2019
Cullinan revelled in its new, darker persona, which included a more powerful 6.7-litre V12 engine, black 22-inch forged alloy wheels, Pantheon grille and Spirit of Ecstasy mascot, plus the first painted brake callipers ever fitted to a factory-delivered Rolls-Royce.

19.      New Ghost, 2020
When it came to present a new Ghost, Rolls-Royce responded to the requirement from a new ascendent generation of successful women and men for a motor car, perfectly aligned with new codes of luxury. The result is an aesthetic that prioritises minimalist design and celebrates material substance. The motor car was also engineered to possess an engaging and dynamic character with no compromise to the serenity and comfort in the rear suite.

20.     Boat Tail, 2021
The Boat Tail commissions took Rolls-Royce Coachbuild into new realms of complexity and audacity, in a demanding technical and creative project that lasted almost four years. A genuine objet d’art, this entirely handcrafted motor car demonstrated the marque’s commitment to coachbuilding as a central part of its future direction and strategy.

About Rolls-Royce

Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems. 2,500 skilled men and women are employed at the Rolls-Royce Motor Cars’ head office and manufacturing plant at Goodwood, West Sussex, the only place in the world where the company’s super-luxury motor cars are hand-built.

Watch RR twenty year presentation on YouTube.

Twenty Years of Rolls-Royce at Goodwood via 360 MAGAZINE.
Twenty Years of Rolls-Royce at Goodwood via 360 MAGAZINE.
Gucci’s Deliciarum High Jewelry via 360 MAGAZINE.

Gucci’s Hortus Deliciarum

Gucci is adding an exclusive selection of new pieces to its Hortus Deliciarum High Jewelry collection to be presented on January 24, 2023, during Paris Haute Couture at the House’s Place Vendôme boutique.

Hortus Deliciarum — meaning ‘Garden of Delights’ in Latin — blends Gucci’s rich heritage in Italian craftsmanship and its ever-distinctive creativity in one-of-a-kind masterpieces distinguished by unique artistry, exceptional quality, and acute attention to detail. The current chapter, the third since the collection’s launch in 2019, draws inspiration from the world of travel and the memorable moments that every journey can bring.

The new additions to the Hortus Deliciarum collection include necklaces, bracelets, earrings, and multi-finger rings, divided into different themes. The designs explore tantalizing facets of the natural and animal kingdom, placing jewelry artistry center stage. These pieces evoke distant, exotic, and magical worlds, exciting the imagination with Gucci’s signature painterly approach to high jewelry craftsmanship.

A selection of pieces features fresh interpretations of Gucci’s distinctive Lion Head and Tiger Head motifs, symbolizing strength, courage, and passion. Flawless, fancy cut vivid gemstones, from aquamarines to yellow sapphires, add vibrant touches to these dynamic designs.

The collection includes several new creations showcasing a captivating combination of multicolored stones that are inspired by the concept of prismatic beauty and specifically designed to catch the light. These include a brilliant multi-finger ring – the result of 100 hours of meticulous production – crafted in yellow gold with a beautiful 38.8 carat green tourmaline centerpiece surrounded by diamonds. An equally stunning yellow gold cuff earring offers an elegant explosion of garnets, yellow beryl, rubellite, and diamonds. Here, Gucci blends the modernity of a cuff style with the exquisite beauty of warm-toned gems and dainty, flowing lines.

Other stunning pieces are distinguished by cascades of dancing diamonds, inspired by the beauty of shooting stars and the sparkling torrents of a waterfall. A highlight of this selection is a parure comprising a dazzling white gold necklace and matching drop earrings. Involving 300 hours of production, the necklace features diamond-embellished starbursts trimmed with lady-like diamond bows, while the earrings reveal diamond-encrusted bows and chandelier-like crystal droplets around two teardrop cut diamonds with a total of 16.7 carats.

A yellow gold bracelet, meanwhile, showcases a diamond-embellished chevron pattern and an oval-shaped 16 carat rubellite tourmaline, offering a striking geometric interplay of straight lines and smooth curves. This exceptional creation takes 200 hours to produce.

Intricately crafted and full of surprising details, an ornate diamond parure pays homage to the majestic beauty of natural landscapes. A diamond-encrusted geometric chain necklace is teamed with a stunning round-cut mandarin garnet pendant embellished with dainty emerald leaves. This can be teamed with a matching pair of jacket earrings, also in fresh and surprising shades of green and mandarin, offering a dazzling 40.5 carats of jewels for the necklace and 15.3 carats for the earrings.

To complete the collection, new diamond-embellished solitaire rings shine in an array of hues that resemble the changing colors of the sky. A sculpted, white gold design mesmerizes with a hexagonal 14.7 carat tanzanite centerpiece, while three other white gold rings each present a heart-shaped gemstone in a vivid color: a 9 carat blue tourmaline, a 12.6 carat peach tourmaline, or an 11.5 carat pink tourmaline.

The Hortus Deliciarum High Jewelry collection, launched in Paris in 2019, was followed by a second chapter presented on Italy’s Lake Maggiore in 2021 while the third and current collection was initially unveiled in Rome in 2022.

Gucci’s Hortus Deliciarum High Jewelry collection during the Paris Haute Couture show via 360 MAGAZINE.
Gucci’s Hortus Deliciarum High Jewelry collection during the Paris Haute Couture show via 360 MAGAZINE.

Purchase online HERE.

SIRHA LYON 2023

The renowned food conference of the year, Sirha Lyon 2023, is back to host all the world’s professionals and experts in French and international cuisine. Thursday, January 19th, will mark the start of a unique five-day, immersive experience where executives and pioneers within the hospitality industry can exchange craft and culinary insights. Concepts become reality, reinventing the new world order of gastronomy and destination travel.

For its 21st edition, Sirha Lyon offers a total immersion in the heart of Food Service. For its 40th anniversary, this event is gathering more than 4,700 exhibitors and brands from all over the world to honour the restaurant, hotel and food industries. Held at Eurexpo, with 140,000 square meters dedicated to innovation and culinary excellence, this special edition offers an exclusive programs rich in novelties, demonstrations, performances and testimonials.

More than ever before, Sirha Lyon invites you to discover the latest culinary innovations. Discover foodtech discoveries such as the 3D food printing method by La Pâtisserie Numérique, which allows you to print in 3D chocolate, meringues or sugar paste for a quick and 100% homemade result.

Venture into the 250 square meter start-up village to meet the 30 new French entrepreneurs who are innovating for the food of today and tomorrow. On the program: plant-based foie gras, fruit and vegetable bars, seaweed snacks, and much more.

With VIP guests, feedback from food service experts and exclusive competitions such as the Golden Fish competition, Sirha Lyon reveals an unprecedented program.

Compete in 16 exceptional contests such as the World Pastry Cup, the Bocuse d’Or and the International Catering Cup, with the option to follow live, high-voltage tests carried out by candidates from all over the world, including the new rising stars of gastronomy.

Experience 9 event stages that offer various immersive experiences. At the inauguration of the Sirha Food Forum, enjoy the presence of nearly 80 renowned professionals including the famous Michelin-starred chef, Mauro Colagreco or Kevin Mauffrey, Deliveroo’s sales director, as well as unprecedented performances by renowned chefs. On the Sirha Coffee Show stage, rub shoulders with the best baristas in France and take part in alternate exclusive competitions. In addition, take a seat in the new restaurant dedicated to meats, Sirha Meat & Grill.

Introducing 14 international pavilions with almost 375 square meters dedicated to the Canadian and Saudi pavilions. Take a culinary world tour through the show’s aisles and get a sneak preview of products that combine quality and authenticity.

Day 2: baking and pastry, coffee, cooking, and agriculture.

Podiums of January 19 : 

  • International Catering Cup : Gold medal : USA ; Silver medal : France ; Bronzes medal : Czec Republic
     
  • Golden Fish Contest : Gold medal : Romain Paro ; Silver medal : Sandy Ruffray ; Bronzes medal : Eulalie Rus
     
  • Golden Shell Contest : Gold medal : Kevin Di Sarno ; Silver medal : Clément Marandon ; Bronzes medal : Jérémie Rubey
     

Sirha Food Forum – Theme: Technonature

Contest :

  • Pastry World Cupfirst day of the international final for the 18 selected countries. Under the theme of climate change, the teams composed of three pastry chefs (one ice cream specialist, one sugar expert and one chocolate maker) will join forces to take on the various challenges.
    >  9am to 6pm – Espace des Chefs
     
  • French bakery cupsecond and penultimate day of the competition for the twelve teams consisting of three bakers who will compete in the bread, viennoiserie, artistic buffet and snacking events.
    >  9am to 6pm – Sirha Bake & Pastry
     
  • Le Gargantua: final and prize-giving ceremony for the eight teams competing for the title of the best community management cook in France.
    > 9am to 11:40am – Sirha Métiers de bouche. Prize-giving ceremony at 12.20 pm.
     
  • French Barista Championshipopening of the first preliminary phase which will lead to the selection of the six best competitors judged on taste, cleanliness, technique, presentation and creativity which will be highlighted during the signature drink test.
    > 12.30 pm to 3 pm – Sirha Coffee Show
     
  • Alpro Latte Art Challengefinal and prize-giving ceremony for baristas who challenge themselves on different coffee-related challenges.
    > 9am to 11pm – Sirha Coffee Show. Prize-giving ceremony at 11:30 am.
     
  • French Coffee in Good Spirit Championshipfirst day of the competition to qualify for the world championship which highlights the mixology skills of baristas ranging from the preparation of a traditional Irish coffee (with whisky and coffee) to the creation of unique cocktails.
    > 3:30 pm to 6 pm – Sirha Coffee Show
     
  • World Burger Contest: award ceremony for the eight finalists who will challenge each other with three creative recipes for gourmet burgers: a traditional burger with a meat, poultry or a fish composition, a veggie burger and a sweet burger.
    > 1pm to 5:30pm – Sirha Métiers de bouche. Prize-giving ceremony at 5:30 pm.

Don’t hesitate to come and discover, on the Place des Lumières and throughout the show, Les Pépites de la Boulangerie : 19 trophies elected by a jury of experts made up of chain and independent bakers, distributors and various specialists.

> For more information on the day’s programme: click here


January 20th Contest Results:

  • The Gargantua contest  Gold medal: Hauts de France (David Rose and Thibaut Tanfin); Silver medal: Île de France (Camille Doyen and Marco Baeza); Bronze medal: Occitanie (Stéphane Baumard and Nawab Mohamed)
     
  • Alpro Latte Art Challenge  Gold medal: Addy Menon; Silver medal: Marine Vidot; Bronze medal: Chris Antoine
     
  • World Burger Contest Gold medal: Julien Chauvenet ; Silver medal: Louis-Gautier Lepers ; Bronze medal: Lionel ravel

The program for January 21:

Sirha Food Forum – Theme: Human well-being 

 
Contests :

  • World Pastry Cup: last day of the final and prize-giving by a jury of recognised professionals who will evaluate the 42 tasting desserts and three artistic pieces made by each country.
    > 9am to 6pm – Chefs’ area. Prize-giving ceremony at 6pm
     
  • French Bakery Cup: final and prize-giving ceremony of this 16th edition on the theme of the conquest of space.
    > 9am to 4.45pm – Sirha Bake & Pastry. Prize-giving ceremony at 4.45 pm.
     
  • Maître d’Hôtel Trophy: final and prize-giving ceremony of the competition sponsored by Carole Duval-Leroy, head of Duval-Leroy champagnes for more than thirty years. The 6 finalists will be judged on the basis of 5 tests in the form of workshops: professional culture, the art of service, the art of serving cheese, the art of coffee cocktails and the art of food and wine pairing.
    > 1pm to 5.30pm – Sirha Métiers de bouche. Prize-giving ceremony at 5:30 pm.
     
  • Barista French Championship: start of the second preliminary phase to qualify the 6 best candidates for the final on 22 January.
    > 9am to 1pm – Sirha Coffee Show
     
  • Coffee in Good Spirit Championship: launch of the preliminary phase to decide between the candidates before the final, based on innovative drink recipes that highlight coffee and spirits.
    > 3pm to 6pm – Sirha Coffee Show
     

Visit Place des Lumières to discover the exhibition of 81 Sirha Innovations products, including the twelve winning products of the Sirha Innovation Awards, until 23 January.

> For more information on the day’s programme: click here

Sirha Lyon 2023 International hospitality, restaurant, travel, culinary conference in France via 360 MAGAZINE.
Sirha Lyon 2023 International hospitality, restaurant, travel, culinary conference in France via 360 MAGAZINE.
Sirha Lyon 2023 International hospitality, restaurant, travel, culinary conference in France via 360 MAGAZINE.
Sirha Lyon 2023 International hospitality, restaurant, travel, culinary conference in France via 360 MAGAZINE.
Vaughn Lowery reports on Sirha Lyon 2023 in France via 360 MAGAZINE.
Vaughn Lowery reports on Sirha Lyon 2023 in France via 360 MAGAZINE.
ROLLS-ROYCE × SACHA JAFRI art installation ROLLS-ROYCE × SACHA JAFRI art activation in Dubai via 360 MAGAZINE.

ROLLS-ROYCE × SACHA JAFRI

ROLLS-ROYCE UNVEILS BESPOKE PHANTOM ‘THE SIX ELEMENTS’ IN DUBAI FEATURING HAND-PAINTED SACHA JAFRI ARTWORK.

  • Rolls-Royce reveals Phantom ‘The Six Elements’ at a gala event in Dubai, UAE
  • A series of six one-of-one Phantom Extended Series II motor cars, representing an unprecedented convergence of fine art, design, technology and craftsmanship
  • Created by the Rolls-Royce Bespoke Collective, at the Home of Rolls-Royce at Goodwood, resident Bespoke designer in the Private Office Dubai and dealer partners in Dubai and Abu Dhabi, in collaboration with world-renowned British artist Sacha Jafri
  • Each car includes a unique Gallery artwork, hand-painted by Jafri, inspired by one of the five traditional elements: Earth, Water, Fire, Wind and Air – plus a sixth, Humanity
  • At stage one of its journey, the Series has raised in excess of $1 million for charity; with a unique fundraising NFT in each motor car creating ‘the Rolls-Royce that keeps on giving’

Rolls-Royce has unveiled its unique Bespoke series Phantom ‘The Six Elements’ at a private gala ceremony in Dubai, UAE.

This unprecedented project, initiated by Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi, comprises six Rolls-Royce Phantom Extended Series II motor cars, each one entirely individual and featuring its own specially-commissioned artwork, hand-painted by one of the world’s most influential living painters, British artist Sacha Jafri, who is based between Dubai, London, and New York.

These stunning works of art are displayed in the gallery, the unique glass-enclosed space running the length of Phantom’s fascia. Each is inspired by one of the five traditional elements: Earth, Water, Fire, Wind and Air. The sixth, Humanity, references Sacha Jafri’s best-known work, ‘The Journey of Humanity’, which holds the official Guinness World Record for the largest painting ever produced on canvas.

Phantom ‘The Six Elements’ was designed, developed and hand-crafted by the Bespoke Collective at the Home of Rolls-Royce at Goodwood, in collaboration with the resident Bespoke designer in the Rolls-Royce Private Office in Dubai. The project began in late 2020 and has taken two years to complete.

As well as their individual Gallery artworks, the cars feature a number of additional Bespoke elements reflecting Rolls-Royce’s unrivaled capabilities. These include Jafri’s personalised Heart-motif in the hand-painted Coachline, and a unique Six-Elements engraved base for each car’s Spirit of Ecstasy mascot.Accordingly, each car features not only its own original Jafri artwork, but also its own unique NFT, which the owner may sell independently if they choose to do so. With every trade of the NFT, a royalty will be paid into a digital wallet, raising funds for the future charitable donations.  The owner can view the NFT using a bespoke Jafri Heart-motif QR code embedded within their motor car’s glove compartment

At the unveiling, it was announced that the project, at stage one of its journey, has already substantially exceeded its initial $1 million target, with all six motor cars have been allocated to customers in Dubai and the wider Middle East region.

“Bespoke IS Rolls-Royce, and our Bespoke Collective’s skills, artistry, and reputation are unrivaled. As this amazing project demonstrates, the world’s leading artists now actively seek opportunities to work with us, extending and informing their own practice and creating motor cars that are works of art in their own right. With his wonderful hand-painted gallery pieces, Sacha Jafri provides an extraordinary demonstration of how Phantom Series II provides the perfect blank canvas for bespoke commissions.

We’re delighted to see these motoring masterpieces come to life after a remarkable journey of collaboration, creativity and craftsmanship. We’re also thrilled that the project has fulfilled its original, primary purpose, and raised such a significant sum for worthy causes. I would like to congratulate everyone involved, both at Goodwood and in the Middle East, on this inspiring achievement.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

ROLLS-ROYCE × SACHA JAFRI art installation ROLLS-ROYCE × SACHA JAFRI art activation in Dubai via 360 MAGAZINE.
ROLLS-ROYCE × SACHA JAFRI art installation in Dubai via 360 MAGAZINE.
ROLLS-ROYCE × SACHA JAFRI art installation in Dubai via 360 MAGAZINE.
ROLLS-ROYCE × SACHA JAFRI art installation in Dubai via 360 MAGAZINE.
Rolls-Royce Cullinan at Art Basel via 360 MAGAZINE.

HOUSE OF ROLLS-ROYCE

Cullinan Inspired by Fashion: Prêt-à-Porter Collection
by the House of ROLLS-ROYCE

  • ‘Cullinan – Inspired by Fashion’ reflects the latest couture trends and showcases infinite Bespoke possibilities
  • Comprises two prêt-à-porter collections: bold Re-Belle, inspired by colour block, and Fu‑Shion, bringing function and fashion together
  • Starlight Tailgate – all-new Bespoke feature extending the magical celestial ambience beyond the interior of the motor car
  • Matching Luggage Collection designed to complement each of the interior themes

The House of Rolls-Royce reveals ‘Cullinan – Inspired by Fashion,’ comprised of two prêt-à-porter collections– the bold Re‑Belle and striking Fu-Shion. These exquisite ‘objects of desire’ by the Rolls-Royce Bespoke Collective take inspiration from vibrant hues and textures seen in the world of high fashion, reflecting the eclectic tastes and lifestyle of the luxury clientele.

As works of art in their own right, ‘Cullinan – Inspired by Fashion’ will be unveiled to luxury connoisseurs and patrons of the brand at Art Basel in Miami this evening.

‘Cullinan – Inspired by Fashion’  brings out the multifarious character of the luxury SUV and its Black Badge alter ego. We drew inspiration from the world of or patrons – individuals with eclectic tastes who define trends and influence current movements in the fields of art, fashion and design,” says Celina Mettang, Bespoke Colour and Material Designer, Rolls-Royce Motor Cars. “They defy boundaries, challenge conventions, and are bold in their expression of individuality. Reflective of their tastes, our ‘Cullinan – Inspired by Fashion’ models are designed as statement pieces, perfectly tailored to suit the lifestyles of our clients.”

‘Cullinan – Inspired by Fashion’ Re-Belle is the ultimate statement piece, reflecting contemporary colour blocking trends with its vivid hues and playful combination of textures. A splash of colour in the interior with Peony Pinkor Lime Green accents provides an irresistible contrast to the Arctic White or Cashmere Grey leather trim.

The fascia is finished with extraordinarily detailed handwoven stainless-steel fabric, evocative of metallic apparel seen on this year’s catwalks. Delicate thread with a diameter as fine as 0.45 mm creates an intricate texture, which catches the light beautifully as the vehicle is in motion. Re-Belle collection is offered in Lime Green, Gunmetal, Wildberry, or Arctic White exterior colors, available depending on the selected interior.

Unleashing the daring Black Badge personality, ‘Cullinan – Inspired by Fashion’ Fu-Shion reinterprets high fashion with a utilitarian edge. Reminiscent of the Spring/Summer 2023 prêt‑à-porter collections, embellished with functional elements evocative of street wear, Fu‑Shion showcases Cullinan’s personality – the pinnacle of luxury, effortless everywhere.

or Fu-Shion, designers created two interior styles: an eye-catching combination of Military Green, Navy Blue, and Mandarin or a blend of Arctic White and Cashmere Grey leather with Forge Yellow accents. Depending on the interior palette, ‘Cullinan – Inspired by Fashion’ Fu-Shion  can be commissioned in one of four exterior colors: Military Green, Burnout grey, Forge Yellow or Tempest Grey.

For ‘Cullinan – Inspired by Fashion’, designers created the all-new Starlight Tailgate – a stunning feature which extends the magical, celestial ambience of the Starlight Headliner beyond the interior.

This Bespoke feature takes more than 22 hours to manufacture and includes 192 softly illuminated stars incorporated into the perforated leather.

The Starlight Tailgate is complemented by the Viewing Suite, creating a perfect setting to enjoy the enchanting beauty of a starry night, anywhere and everywhere.

A further innovation is to be found on the lower part of the fascia, which introduces a coloured Piano veneer for the first time: Cashmere Grey for Re‑Belle and Navy Blue for Fu-Shion. This glossy finish acts as a unifying element, bringing yet more depth to the interior.

For travel in ultimate style, ‘Cullinan – Inspired by Fashion’ is available with matching luggage sets designed to complement each of the four interior themes. The collection is comprised of the following: 24-hour Weekender, 48-hour Weekender, Holdall, Tote Bag, and Organizer Pouch, offered individually or as a five-piece set.  

Rolls-Royce Cullinan at Art Basel via 360 MAGAZINE.
Rolls-Royce Cullinan at Art Basel via 360 MAGAZINE.
Rolls-Royce Cullinan at Art Basel via 360 MAGAZINE.
2023 BMW i7 xDrive60 via 360 Magazine and Automotive Rhythms.

2023 BMW i7 xDrive60

The Ultimate Electric Driving Machine

That’s right; the BMW 7 Series is electrified for 2023 while maintaining the same body style and interior cabin as the two ICE (internal combustion engine) models. We had a chance to test drive and thoroughly evaluate the 2023 BMW i7 xDrive60 at the BMW Test Fest program recently held at the Ritz-Carlton Rancho Mirage in Palm Springs with the conclusion that the luxury sedan’s capabilities are superior within its class. The German EV is technologically laden, ultra-intelligent, and savvy on the road while zeroing in on owners’ attitudes, necessities, and feelings. 

BMW i7 Evolution 

BMW’s luxury flagship is a high-tech marvel in every aspect. Moreover, it’s super fast (especially in Boost mode), achieves 318 electric miles per charge, produces 536-horsepower, and features a 31” BMW Theatre Screen with built-in Amazon Fire TV and 8K resolution. And, of course, the i7 maintains the equivalent dynamic performance attributes we have come to expect from BMW, so no sacrifices were made in the product planning stages. Other amenities include Rear Executive Lounge Seating, a 36-speaker Bowers & Wilkins Diamond Surround Sound system, auto opening and closing doors similar to Rolls-Royce, crystal headlights developed in conjunction with Swarovski, and three years of free Electrify America charging. 

Electrification of the 7 Series 

The 7th generation 7 Series is an evolutionary wonder as humankind continues to figure out how to reduce our carbon footprints since our insatiable appetites have led to planetary degradation from a resource standpoint. As a result, we have no choice but to seek alternative fuel options to power the transportation industry, and currently, e-mobility is the best solution at our disposal. However, for individuals non-committal on electric vehicles, BMW still offers two gas engines for the all-new 7 Series: the 740i and its 3-liter TwinPower Turbo inline 6-cylinder and the 760i xDrive powered by a BMW Motorsport’s enhanced 4.4-liter TwinPower Turbo V8. Both are engineered with 48V mild hybrid technology.

Now available in fully electric form, the i7 highlights two efficient electric motors with a combined output of 536-horsepower and 549 lb-ft of instant torque. It races from 0-60 mph in 4.5 seconds and can travel 318 zero-emission miles (19” wheels) before a recharge is required. Furthermore, if you engage Boost mode (akin to Launch Control) the i7 will prepare itself for a hyper-warping takeoff. I tried this while my driving partner Brian Armstead was relaxing, and immediately he shouted and grabbed whatever he could to brace himself. All electric BMW xDrive intelligent all-wheel drive, Highly Integrated E-Drive units on the front and rear axles, and BMW’s Gen5 Lithium-Ion 101.7 kWh battery unit comprise the i7’s electric powertrain. To extend the i7’s efficiency, only one motor needs to run on the highway and initially, iDrive is subdued but will kick in immediately when traction is required from all four wheels. Moreover, you want to drive in One Pedal mode as often as possible for energy regen and reduce the wear and tear from hydraulic braking since the i7 will slow down automatically when you release the accelerator. An 8-year/100,00-mile High-Voltage warranty backs the battery. 

Charging Ecosystem

There are three levels of charging: Level 1 (your home outlet and the slowest), Level 2 (240v in-home installation or public infrastructure), and Level 3, aka DC Fast Chargers, which are mostly installed at public retail locations. As stated, BMW partnered with Electrify America to provide i7 owners with three years of complimentary unlimited public charging. High-speed DC 195 kW max charging will power your 7 Series 10 to 80% in 34 minutes, adding 80 miles of range in just 10 minutes. An optimized cooling strategy, while DC charging is in progress further, improves the durability of the high-voltage battery. However, you don’t want to kill your battery over time from too much high-speed usage. When seeking a charging station, the cloud-based BMW Maps navigation system will help the i7 locate the charging-optimized route and tell the driver how much time is required to charge at that station. In addition, the charging software on board the new BMW i7 has been improved from the i4 and iX models. Electrify America currently has 800 charging stations and about 3,500 individual ultra-fast chargers open or under construction in the US. By 2026, the company plans to more than double its infrastructure with 1,800 charging stations.

BMW i7 Nuances

From the purifying ride to the opulent cockpit, the 7th generation 7 Series is impressive.  Also, it’s ecologically thoughtful with floormats and other items made from recycled plastic bottles and offers a non-leather seating option. One of the modern features is the BMW Interaction Bar which extends across the dash and houses touch-sensitive controls. At night it lights up to your hue of choice. The main i7 features are highlighted through the fully digital 12.3” information display and the 14.9” control display screen. Integrated into the rear doors, 5.5” touchscreen remotes (BMW Touch Command) operate like an iPad mini to control everything from the optional $7,250 BMW Theater Screen to the massaging seat adjustments, ambient lighting, and rear sunshades. A BMW Intelligent Personal Assistant uses “Hey BMW” commands to operate the vehicle from opening and closing the doors to rolling down the windows. The assistant has 600 commands built in through iDrive. Standard BMW Live Cockpit Professional includes BMW iDrive 8 for more clarity and precision while using the Apps.

M Sport Package

The new i7 is a masterpiece on its own, but to truly enjoy all that BMW offers for the sporty touring sedan, the complimentary M Sport Package is at your disposal. The must-have package includes 21″ M Aerodynamic Jet Black rims, a thick and empowering 3-spoke flat-bottom M steering wheel, Shadowline exterior trim, M Sport exterior and interior elements, and illuminated threshold plates bearing the M logo. To advance the package further, upgrade to the M Sport Professional Package, which features M Sport Brakes with blue or black calipers, a discreet rear spoiler, and an Extended Shadowline Trim on the kidney grille. Unfortunately, this deletes the illumination around the grille. 

Pricing and Coloring

MSRP for the i7 xDrive60 is $119,300 and the destination fee is $995. Keep in mind that the first batch has been reserved. One non-metallic and 13 metallic exterior colors can be ordered, including Dark Graphite metallic, Sparkling Copper metallic, and Space Silver metallic. Exclusivity comes from the $12,000 BMW Individual two-tone paint finish. 

The 2023 BMW i7 xDrive60 is a unique electric luxury sedan for conscious thinkers looking for the best of both worlds. On the one hand, owners desire to reduce their carbon footprint. Simultaneously, the other hand still requires an ultimate BMW driving machine that has been electrified and digitized while commanding a massive and stylish presence on the road.

Article: Kimatni D. Rawlins

Rolls-Royce back via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Rolls-Royce Coachbuild

According to Robb Report, Beyoncé and Jay-Z may be the proud owners of one of these vehicles.

Rolls-Royce Motor Cars is honored to present the next chapter of its Boat Tail coachbuilt commission—one of just three that have been, and ever will be, made.

The essence of Rolls-Royce Coachbuild is that each commission tells a story entirely unique and personal to its owner, reflecting their own history, tastes and sensibilities. With this in mind, Boat Tail, revealed at Concorso d’Eleganza, Villa d’Este 2022, on the shores of Lake Como in northern Italy, is a masterwork of restraint, sophistication, elegance and attention to detail.

Boat Tail is entirely hand-built, with the body panels fashioned from vast, single sheets of aluminum to create the distinctive outline inspired by the racing yachts of the early 20th century. In every respect, this remarkable motor car is entirely unique.

This Boat Tail design was commissioned by a patron whose family business has grown from his father’s origins in the pearling industry. Widely traveled, internationally educated and cosmopolitan in his tastes and influences, the client is an established patron of the arts, who additionally owns a sizable collection of classic and modern cars, housed in a dedicated private museum.

The foundation of the color is a shimmering blend of oyster and soft rose, with large white and bronze mica flakes adding a unique pearlescent quality that changes subtly under different light conditions. The contrasting cognac-colored bonnet, created specifically for this Boat Tail, contains fine bronze and gold colored aluminum mica flakes complete with a layer of crystal and iced matte clear coat, adding significant warmth and depth to the car’s appearance. The technical fiber lower sills of Boat Tail incorporate a rose gold woven thread.

The rear deck, which houses Boat Tail’s unique ‘butterfly-design’ hosting suite, is swathed in Royal Walnut veneer, inlaid with rose gold-plated pinstripes with a satin-brushed finish to ensure a sensitive and sophisticated appearance. The Royal Walnut was specifically selected by the client for its beautiful properties as it matures over time, a material that will gradually transition to the tonal properties of the cognac color. From above, one observes a harmonious balance and satin effect of the iced bonnet and tactile wooden rear deck, in contrast with the high-gloss front and side perspectives.

From the front, the Pantheon Grille, milled from a single, solid billet of aluminum, is graced with a Spirit of Ecstasy fashioned in rose gold.

The interior is a beautifully curated combination of perfectly matched cognac and oyster-colored leathers and Royal Walnut veneer, with rose gold and mother-of-pearl accents throughout. The leathers, complete with a pearlescent finish, accentuate the surfaces and forms of Boat Tail’s seats and interior design. The transmission tunnel is formed from Royal Walnut veneer with rose gold pinstripes, drawing a direct visual reference to the rear deck and adding a glowing warmth to Boat Tail’s interior.

The centerpiece of the dashboard is a timepiece made from mother-of-pearl, chosen and supplied by the client from his own collection; the fascia of which is pure and minimal in its appearance so as not to detract from the precious material. The same prized substance graces the control switches and instrument dials, creating a strong visual and material connection between the car, the owner, and his family heritage.

Rolls-Royce front via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Rolls-Royce interior via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Rolls-Royce engine via Gerry Spahn for Rolls-Royce for use by 360 Magazine
LOUIS VUITTON Spring-Summer 2023 Spin-Off inside 360 MAGAZINE

Louis Vuitton Spring-Summer 2023 Spin-Off

Fresh off the runway in the Gobi Desert, Louis Vuitton enamored the world with their theatrical and inventive athleisure, resulting in 278 million streams.

For the Spring-Summer Men’s 2023 Spin-Off show in Aranya, China, the Maison expanded on the idea of the magnified playground first introduced in Paris in June. In a collaborative effort between Chinese directors Jia Zhangke and Wei Shujun, the cinematic show portrayed themes of childhood, discovery and community.

The story took its audiences to Aranya beach, a relic of the Ancient Silk Road, where the live show unfolded in a vast sandscape, representing the infinite possibilities of craftsmanship. Live-scored by the Beijing-based instrumental band Sleeping Dogs, the show featured a performance choreographed by dancer Hou Ying.

‘Collection ∞’ Aranya, September 2022: 

Aranya

There are as many grains of sand on our planet as there are stars in the galaxy. Yet in the eyes of a child, the vastness of sand never poses an impossibility. It invites opportunity. In the sandbox and on the beach, children instinctively build sandcastles: constructs of the imagination that turn dreams into reality. For the Spring-Summer 2023 Spin-Off show in Aranya – designed by the Louis Vuitton Studio Prêt-à-Porter Homme – the Maison expands on the idea of the magnified playground first introduced in Paris in June. A cinematic prelude titled Mirage created in a collaborative effort between Chinese directors Jia Zhangke (producer of the prelude) and Wei Shujun (director of the prelude) – who also serve as directors of the show itself – portrays themes of childhood, discovery and community. Shot in the city of Dunhuang, on the edge of the Gobi Desert – once a frontier garrison on the Silk Road – the film stages a contemporary meeting between East and West reflected in the poetry of history. The story takes its audiences to Aranya beach where the live show unfolds in a sandscape moulded with the tools at the root of a collection founded in the infinite possibilities of craftsmanship. Live-scored by the Beijing-based instrumental band Sleeping Dogs, the show features a performance choreographed by the Chinese dancer Hou Ying.

Collection ∞

Imagination is at the heart of Louis Vuitton. A visual manifestation of our hopes and ideas, it has the power to heal, regenerate and uplift us. The Spring-Summer 2023 Men’s Collection was conceived and created by the Louis Vuitton Studio Prêt-à-Porter Homme: an ever-evolving ecosystem of creative minds, who welcomed Virgil Abloh to the Maison in 2018 and expanded during his eight seasons of artistic direction. A living testament to his talent for bringing people together, they populate a creative playground more than a century in the making. At the timeless core of the Louis Vuitton studio is the belief that imagination – creatorship, craftsmanship, showmanship – can move and unite its spectators around the world. It’s the heritage on which Virgil Abloh based his practice at the Maison and the philosophy that continues to drive the Studio Prêt-à-Porter Homme. As a creative community who shared a monumental experience, they embrace the Spring-Summer 2023 Men’s Collection as a cathartic process: a proposal created in the spirit of all the human minds that shape Louis Vuitton.

Magnified playground

Toys are tools for the imagination. The playthings we are given early in life become building blocks for dreams and aspirations. In the Carré du Louvre in June 2022, the Louis Vuitton Studio Prêt-à-Porter Homme imagined a magnified playground. Here, a giant children’s toy racetrack became a Yellow-Brick Road for the imagination: an evolutionary path for the mind where childlike fantasies come to life. It’s a transition from naïve to refined reflected in a collection that elevates the symbols of childhood through the savoir-faire of the Maison. The premise cuts a silhouette drawn from swoopy lines, which plays with shrunken and oversized dimensions founded in the idea of a wardrobe grown-into or outgrown, with rootsy nods to the 1990s dress code of the skater community. Iconography native to the playground adorns garments and accessories: origami paper planes, building block beading, playdough textures and tones, cartoon prints, and sandbox tool embellishments. Evoked within the pieces is an under-construction sensibility inherent to the toys found in a playground and to the process of growing.

Parade for the mind

Pageantry courses through the veins of Louis Vuitton. Over time, the custodians of the Maison have employed displays of wonderment to inspire unifying feelings of joy in its diverse audiences around the globe. On the magnified toy racetrack of the Spring-Summer 2023 Men’s Show in Paris in June, a parade of childhood dreams unfolded led by The Marching 100, the Tallahassee-based marching band of the Florida A&M University formed in 1946. Flags filled the space – their motifs reflective of the Louis Vuitton codes and values – as a representation of global communities created beyond borders and diversities. Elated by music, the soundtrack of the parade fused with the clothes themselves: two SpeakerMan looks integrated a number of wireless loudspeakers into backpacks, which connected to the show’s sound system. The constructions portrayed the togetherness of sound and the harmonious properties of speaker culture, while echoing the shared appreciation for loud music that exists within the Louis Vuitton Studio Prêt-à-Porter Homme – where every corner is occupied by a speaker.

French romanticism

A quintessential component in the genetics of Louis Vuitton, French romanticism fills the collection. Flower fields – the eternal image of harmony in diversity – grace garments through impressionist paintings transformed into tapestries and prints, while depictions of thistles appear in multiple fabric weaves, prints and embroideries. A symbol of resilience and healing folklorically used to overcome difficult situations, the prickly flower motifs also nod to the decor of Louis Vuitton’s ancestral home in Asnières where thistles often appear in bouquets. The delicate floral paintings found in the ceilings of the same residence echo the cornices that define the palatial interiors of Parisian architecture. A manifestation of our childhood dreams – fairy tales, majesty, whimsy – these moulures ornament moulded leather tailoring and bags, and feature in delicate lace garments. As a tribute to Paris, a photo montage collaging elements from the city and the Maison – the Pont Neuf, the Damier pattern, the cornices of interiors – runs through the collection.

Arts and crafts

The impulse to turn imagination into creation begins with the instruments of our childhood: toys, building blocks and the tools of the sandbox. As we grow and refine, so do the devices that bring our ideas to life. Through the savoir-faire integral to Louis Vuitton, the collection reflects on this transition in figurative and literal ways. Children’s building blocks and playdough elements adorn garments and accessories, while toolbox components – such as scissors, tweezers and clamps – embellish garments as three-dimensional embroidered pendants. The motifs celebrate the expert ateliers of the Maison, and serve as symbols of the painstaking savoir-faire that makes up the collection, from the development of fabrics to hand-embroideries, hand-beading, hand-crocheting, Shiburi tie-dye, and intricate leather moulding, as well as technological ingenuity like static electricity fabrics and SpeakerMan backpacks composed of genuine and 3D-printed loudspeakers.

LOUIS VUITTON Spring-Summer 2023 Spin-Off inside 360 MAGAZINE
LOUIS VUITTON Spring-Summer 2023 Spin-Off inside 360 MAGAZINE

CELEBRITIES

LIU YAO WEN at LOUIS VUITTON Spring-Summer 2023 Spin-Off inside 360 MAGAZINE
LIU YAO WEN at LOUIS VUITTON Spring-Summer 2023 Spin-Off inside 360 MAGAZINE
Cynthia Rowley speaks to IMG and guests at GLAM SLAM during NYFW via 360 MAGAZINE

IMG GLAM SLAM

‘Offers an opportunity to be engaged with progressives and new age entities that are like-minded, while striving to make an impact on global culture with innovation… And, don’t forget that inaugural activations of this scale create inevitable connections for life simply based on memorable introductions.’Vaughn Lowery, 360®

Vaughn Lowery attends IMG’S GLAM SLAM during NYFW wearing 53045 sneakers reported by 360 MAGAZINE

IMG Fashion Events, a subsidiary of Endeavor, and Spring Studios, the creative agency for fashion, beauty and culture, and the home of New York Fashion Week: The Shows, announces the creation of a new consumer event: ‘Glam Slam’ – a fashion and tennis experience. The ‘Glam Slam’ will take place Thursday, September 8 – Monday, September 12, 2022, on the Rooftop Terrace of Spring Studios in Tribeca. For the inaugural event, IMG and Spring Studios have partnered with Chase Sapphire to develop a unique program that spans both fashion and sports, combining the best of both worlds.

The ’Glam Slam,’ which takes place during two of New York’s biggest tentpole franchises, the final Tennis major of the year and New York Fashion Week, will celebrate the intersection of tennis and style through a series of daily programming, screenings and hospitality. IMG’s in-house production agency, FOCUS, will produce a full- size tennis court on the roof top of Spring Studios that will serve as the event location for ‘Glam Slam.’

The ‘Glam Slam’ will feature five days of screenings, fashion presentations, limited merch collaborations and appearances from A-list tennis and fashion stars, allowing consumers to experience an exclusive slice of both tennis and fashion during these two quintessential NYC moments. The Glam Slam’ line-up includes IMG Tennis, a division of WME Sports, client, Maria Sharapova, among other tennis stars to be announced, and the fashion industry’s most stylish tennis enthusiasts including Laura BrownCynthia Rowley and Maison Kitsuné, with additional talent to be announced.

“Glam Slam is the natural evolution of our mission to create cultural experiences through the lens of fashion. There is no other company that can tap into an ecosystem of fashion, tennis, culinary and consumer ticketing experiences, all under one roof. This is the first in our expanding portfolio of new IP and consumer franchises that we are developing across the Endeavor network out of IMG Fashion Events,” said Leslie Russo, President, IMG Fashion Events & Properties.

“Glam Slam is at the core of Spring’s future – partnering with our clients and communities to create culturally defining IPs and experiences, capturing the zeitgeist of now,” said Gregoire Assemat Tessandier, President, Spring Studios, North America.

As presenting sponsor, Chase Sapphire is giving Sapphire Reserve cardmembers unique access to this event with VIP seating, bespoke event programming and exclusive event merchandise, all available through the Ultimate Rewards portal. ’Glam Slam’ is just one of many Chase activities that will be available for fans during New York’s major tennis tournament.

“We’re excited to launch this new and innovative ‘Glam Slam’ platform, a one of a kind event for fans and our Chase Sapphire Reserve cardmembers,” said Marleta Ross, General Manager, Chase Sapphire. “As fans continue to return to live events, we look forward to creating more unique opportunities for our cardmembers to enjoy premium experiences at the intersection of culture and entertainment.”

Tickets start at $125 and are available to purchase via On Location, the leading global sports, travel and event management company. For more information and to purchase tickets, please visit HERE.

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States with assets of $3.8 trillion and operations worldwide. Chase serves more than 66 million American households and 5 million small businesses with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 4,700 branches in 48 states and the District of Columbia, 16,000 ATMs, mobile, online and by phone. For more information, go to chase.com.

About Spring Studios

Spring is a platform for culture and creativity, where ideas and experiences come together to elevate brands.

A creative agency with high-end studio spaces in the heart of Tribeca, Spring Studios is home to some of New York’s most iconic events in the fashion, film, art, and design worlds, including New York Fashion Week, TriBeCa Film Festival, and the Independent Art Fair.

Cynthia Rowley sunglasses at GLAM slam during NYFW via 360 MAGAZINE
Vaughn Lowery attends IMG GLAM SLAM DAY 2 f/ Cynthia Rowley in nyc during NYFW for 360 MAGAZINE shot by Getty Images

IMG UNVEILS NYFW PROGRAM

Gucci attache campaign via 360 Magazine

GUCCI ATTACHE

Gucci Attache, the house’s latest bag style. The Attache Bag is characterized by an adaptable “G” clasp at the bottom of the strap which transforms the silhouette into a stunning half moon shape. This style draws upon a playful 1970s aesthetic and reaffirms the house’s ongoing efforts in gender inclusivity, offering eight distinct unisex styles.

A piece of contemporary design created from the awareness of a modern attitude and of the intentional revival of a historical object from the archive: Gucci Attache is a bag that reinterprets tradition and the system of House codes while transporting a silhouette, which draws from an intuition and an attitude of the 1970s, into the present through a narrative and gesturality outside the confines of gender, feminine or masculine.

Attache, like the French word for “hook,” like the geometry with which, through the power of symbols, can be defined as onomatopoeic because it closes onto itself like a hook. Or like the metallic hook that attaches the two corners. Attache, therefore, is the bag that progresses from a half-moon design encompassed by the Web, distinguished by a metal G that opens and closes its silhouette.

Versatile as a symbol, in shape, and in volume, the Gucci Attache is presented as the essence of a very current attitude and gesturality. Both in its medium and small sizes and in the diverse ways it can be worn, either on the shoulder or across the body, the line presents that appeal that only objects with dual functions can have.

“I was fascinated by the bag after having laid upon it a casual and fleeting glance while I was in the archive… Immediately, a desire took shape to reinterpret it and include it in the Love Parade collection for the fashion show in Los Angeles because its silhouette, typical of the Seventies, projects a very modern attitude that convinced me to draw out an eclectic symbol that could express the idea of a dual function. It is its G-shaped clasp detail, with its mechanical origin, that makes it the joining link between a bourgeois spirit, typical of an object of this kind, and the functionality of the world of utility,” says Alessandro Michele, Creative Director of Gucci.

With its interchangeable straps, in leather or the Web, that allow it to become both a shoulder bag and a handbag, the Gucci Attache is an item of design that is both transportable and ergonomic, living in contact with the body, a perfect silhouette to add to a hypothetical collection of objects of desire. In other words, of those wonderful, useful, inseparable objects that in the culture of contemporary living, have become bags.

The Gucci Attache is featured in a campaign that Art Director and photographer Max Siedentopf shot against a metropolitan backdrop, underlining the same symbols that form the meaning of this bag: references and perspectives that together, know how to create that glam-utility that is the expression of a culture of appearance and practicality. Two elements that create a desire for beauty.

Watch #GucciAttache HERE.

Ph & director: Max Siedentopf 

Creative Director: Alessandro Michele

Art Director: Max Siedentopf 

Make up: Camilla Romagnoli

Hair: Andrea Martinelli

Gucci Attache via 360 MAGAZINE