Posts tagged with "bespoke"

Lamborghini Huracán STO

“Can perform a corner without losing its speed, there is no secret, only a matter of overall balance.” Andrea Caldarelli 

By: Conan Zhang, Elle Grant × Vaughn Lowery  

The Lamborghini Huracán first debuted at the 2014 Geneva auto show, and it is nearing 17,500 sales nationally, making the Huracán of the most popular cars in the United States. In the year 2022, This legendary model displays its prowess in a powerful performance! The “Super Trofeo Omologato,” in short as STO, is making its name in the Lamborghini Huracán family.

The Huracán STO is the most powerful Huracán ever made, created with only one goal: to deliver the most genuine feeling of a track car in the body of a road-legal machine. The car is inspired by the racing heritage of Lamborghini Squadra Corse’s one-make race series, featuring the Super Trofeo EVO and also GT3 EVO model, which won 3 times at the  24 hours Daytona and twice at the 12 hour Sebring race. In this car model, drivers are provided with the opportunity to enjoy the ultimate race experience every time they take to the road. 

Once again, 360 Magazine is excited to be invited to the exclusive Lamborghini Lounge NYC; the opening of this site coincides with the debut of Huracán STO! This private space is located at 533 W 26th Street in the heart of the Chelsea district. The space was designed in an extravagant way offering us and other users the most luxurious experiences. The sound system in the room provided by Bang & Olufsen brings forth a progressive listening experience, maximizing the atmosphere of rallies and parties that can be held in the space. All the rooms here feature Italian furniture by Living Divani, while the kitchen is furnished by La Dolce Vita, allowing all the guests to not only enjoy driving Italian but also living Italian. Most excitingly, 360 had the chance to see and drive the 2022 Lamborghini Huracán STO with the guide with a Formula 1 Racer from the Lounge.  

Design 

The exterior is designed to achieve the balance of being both powerful and functional. It inherits the appearance of the Huracán Super Trofeo EVO while being even more aggressive! The usage of carbon fiber in the model makes up 75% of the body panels, which means every part viewable to the consumer’s eye is made of carbon fiber. This unique configuration makes the car 88 pounds lighter than the Performante model. 

The one thing extraordinarily unique about the design is in the front of the car. It is called the “Cofango” – a specially designed body component that incorporates the front hood and fender. It looks like a stylish clamshell made purely of carbon fiber resting on the head of the car and it can be lifted as a whole. 

When we move our sight to the back of the car, there is an exaggerated double-profile rear race wing that can be adjusted into 3 positions. It will provide 714-925 pounds of downforce, equivalent to the weight of a highland cow! On top of the car is a central shark-fin along with several air scoops that helps drag optimization and an ideal aerodynamic performance. Compared with the Performante model, this vehicle is 37% more aerodynamic efficient. 

Compared with the 2021 Lamborghini Huracan EVO RWD Spyder, which 360 had the opportunity to test drive last month, the drag coefficient is much better on the STO model, as the EVO is a Spyder version where the drag force is extremely high with the top down. 

Performance 

The rear-wheel-drive not only contributes to making this car’s ability to drift and turn in a more sophisticated way but also assists in making the car lighter than the AWD models. It is equipped with rear steering that makes handling even more precise. With a V10 naturally aspirated 640 hp (470 kW) power plant, it produces a torque of 565 Nm, at 6,500 rpm. These components combined provide an acceleration of 0-62 mph in 3.0 seconds, 0-124 mph in 9.0 seconds, and a top speed of 192 mph. 

The brakes on this car absolutely provide us with a race evocative adrenaline! The CCMR Braking System, which is directly derived from F1, is now built into the carbon-ceramic brakes that help stop this speed monster in 3 seconds when driving at 62 mph. 

Technology 

When we settle into the driver’s seat, there features a delicate touch screen on the center of the console. New Human Machine Interface (HMI) is equipped on the car, which helps the users to control the drive mode, monitor tire pressures, and tracks brake temperatures. The car is exactly what is needed to be a champion on the track day on the weekend without sacrificing the high-end features of a technologically advanced model. What is more satisfying is that the STO Connected Telemetry System will record a splendid performance which drivers can use to check our phones anytime and everywhere. 

There are 3 driving modes that one can choose on the steering wheel – STO mode which is for daily driving, Trofeo mode which is for a fast and furious track driving experience, and Pioggia mode that adds huge traction designed expressly for driving on the wet surface.

Besides those technical features that help monitor the Huracán’s day-to-day performance, this car also features more classic modern features such as Apple Car Play and USB cables for convenience on the daily commute!

Conclusion 

This stunning beast of a vehicle starts at USD 327,838, which is surely more expensive than the RWD Huracán EVO. People may doubt whether it is worthwhile spending more on a car that is both a daily vehicle and born for the track. The answer, from experience, is this STO model is a supercar of its kind and features peak performance qualities across the board – the STO stands in a class of its own. In a look towards the future, Lamborghini has announced that they will go completely hybrid on all model lines beginning in 2024. Despite this development, we are glad to still be living in an era where the STO still shines on stage, or rather, the track. 

Pre-order now.

Photos by: Anthony Marotta

Edited by: Jeff Langlois

Rolls Royce image for use 360 Magazine

Rolls-Royce Boat Tail Makes Public Debut

COACHBUILT MASTERPIECE BOAT TAIL MAKES GLOBAL DEBUT AT VILLA D’ESTE

  • Unique coachbuilt ‘Boat Tail’ makes its first-ever public appearance at the prestigious Concorso d’Eleganza Villa d’Este on 2 & 3 October 2021
  • Boat Tail on view to guests and media for two days only on the Mosaic Lawn within the grounds of the Grand Hotel Villa d’Este, on the shores of Lake Como, Italy
  • Exhibited four years after the first coachbuilt Rolls-Royce of the modern era, Sweptail, was launched at the same event in 2017

“It is a wonderful privilege to reveal this unique Rolls-Royce to the world for the very first time. Although images have been widely shared, the car itself has not been displayed in public before. The Villa d’Este Concorso d’Eleganza is the perfect occasion, bringing together leading international media alongside knowledgeable motoring experts and discerning luxury aficionados, on the glamorous shores of Lake Como. There is also a pleasing symmetry in that we launched the first coachbuilt Rolls-Royce of the modern era, Sweptail, at the 2017 event.

“It is a truly historic moment for the marque. We are leading a modern coachbuilding movement that takes the wider luxury industry into an entirely different space, where hyper-personalisation and contemporary patronage provide essentially limitless possibilities.”Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Rolls-Royce‘s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. It will then be available for guests and journalists to view for two days only, before returning to the privacy and seclusion that have surrounded it since it was formally revealed in May 2021.

Images of the car have been shared and admired around the world; however, this is the first time Boat Tail itself has been displayed in public. It is a unique opportunity for guests and journalists to examine the car’s remarkable coachbuilt construction and extraordinary Bespoke detailing, which were designed and hand-built at the Home of Rolls-Royce in a highly demanding technical and creative project lasting almost four years.

Boat Tail marks a seminal moment in the annals of Rolls-Royce, demonstrating the marque’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first coachbuilt Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.

Boat Tail represents a pivotal moment for the wider luxury goods sector.  As a truly hand-built, one-of-a-kind creation, in which both the bodywork and interior are designed and produced to the client’s specification, Rolls-Royce Coachbuild redraws the boundaries of luxury and opens vast new possibilities for patrons of contemporary design and fine craftsmanship.

First staged in 1929 on the shores of Lake Como in northern Italy, the Concorso d’Eleganza Villa d’Este is one of the most important and glamorous occasions on the international lifestyle calendar. Normally held in May, the 2021 event takes place from 1to 3 October 2021, with Boat Tail presented to the world, for the first time, on 2 and 3 October only.

Rolls Royce image for use 360 Magazine

Rolls Royce image for use 360 Magazine

Travel illustration by Maria Soloman for 360 Magazine

Bspoke Lists Best Foodie Destinations

Best destinations for food lovers

Bspoke features the best destinations for foodies. These are hotels with very special food concepts that traveling gourmets will surely fall in love with! 

Borgo Santo Pietro, Tuscany, Italy 

At Borgo Santo Pietro a team of farmers, culinary gardeners, and talented chefs work together to create an ultimate Michelin-starred dining experience. Meo Modo offers a well-balanced gourmet tasting menu with the right proportion of vegetables, protein, and carbons. Borgo estate’s productions include over 300 types of vegetables, fruits, herbs, cheese, and meat. If you are fancy for more traditional Italian food Trattoria sull’Albero offers a menu with a wide selection of pasta dishes, main courses, and antipasti made only from the fresh estate’s products or bought from local producers. 

Nordelaia, Piedmont, Italy 

This new boutique hotel situated in the UNESCO world heritage site of Montferrat, deep in Italy’s Piedmont wine country, has two restaurants curated by a head chef and mentor Andrea Ribaldone and a resident chef Charles Pearce. Two restaurants L’Orto and The Bistrot combine the authenticity of Piedmontese cuisine with the experimental ambition of modern fine dining. L’Orto Restaurant is a relaxed fine-dining concept. The menu is based solely on freshly caught seafood from the Ligurian coast and locally grown vegetables. The Bistrot offers a more informal experience, focusing on Piedmontese ingredients, culture, and stories of the region. The main approach chosen by the chefs is respect for the traditions of the region while experimenting and pushing boundaries. 

Ciasa Salares, Dolomites, Italy

Run by the Wieser Family ever since its establishment in 1964, the hotel is well known for its outstanding wine cellar and food experience. Cocun is a wine-cellar restaurant with over 1900 labels, 24,000 bottles from every corner of the world, and a voyage over 1,000 culinary latitudes by the cold cuts, the cheeses, and the 15 dishes prepared with carefully selected ingredients. Nida is the cheese room and boasts a selection of 65 raw-milk cheeses, jams, chutneys, and jellies. Nodla is the chocolate room, where you can dive into a world of no less than 120 different kinds of chocolate. Other dining options include a new Sori Restaurant with the sun-kissed Infiní Eat on Beat Terrace and Bona Lüna Dine Bar – perfect for early-evening aperitifs or after-dinner drinks.

Capri Tiberio Palace, Capri, Italy

Capri Tiberio Palace, the iconic property located just a few steps from Piazzetta, is known also for its fizzy splendid style inspired by La Dolce Vita. At Terrazza Tiberio the Executive Chef Nello Siano offers a new menu inspired by the Mediterranean diet but with an unexpected international flavours.

Fairmont Taghazout Bay, Agadir, Morocco 

Nestled in the heart of Taghazout Bay, the resort sprawls on 18 hectares of olive groves and argan gardens with the Atlantic Ocean as its backdrop, Fairmont Taghazout Bay features a wide variety of culinary experiences through different themed restaurants and bars:

  • Morimoto restaurant – modern Japanese cuisine with fresh ingredients in an elegant and sophisticated atmosphere
  • Beef & Reef – Mediterranean cuisine where seafood and meat dishes are presented with unexpected pairing suggestions
  • NOLA bar – a wide selection of original and creative cocktails and a list of premium spirits to be paired with chocolate and cigars. 

Vilon, Rome, Italy 

Vilòn Roma, located steps away from Palazzo Borghese and Via Dei Condotti, is now known for the restaurant Adelaide that just won the prize as one of the best places for all’amatriciana – a famous traditional Roman dish. 

The menu changes according to the seasons and includes Roman classics with modern twists. Sunday’s lunches are dedicated to Il Pranzo della Domenica when, according to the local market’s offer, Executive Chef Gabriele Muro expresses his creativity at the best.

Maalot, Rome, Italy

Located in the original residence of Gaetano Donizetti, Maalot Roma is primarily a restaurant, and then a hotel. Designed to celebrate life and social gathering, Don Pasquale is set to be an all-day dining experience for locals and hotels guests. Named after one of the most renowned works of Gaetano Donizetti, the restaurant menu pays homage to the tradition and attention to what the new modern food lovers are looking for. Expect Maritozzo con la Panna, Pizza with Mortadella, and a vast choice of cooked eggs reinvented with roman traditional ingredients. Lunch and dinner options include a wide range of vegetables from local producers to meet the needs of modern trends. And do stay for an aperitif – Maritozzo Salato is a must-try!

illustration by Sara Davidson for use by 360 Magazine

Monterey Car Week

As luxury car aficionados convene on California’s Monterey Peninsula for the 70 gathering of Monterey Car Week, Rolls-Royce Motor Cars showcases two unique Bespoke commissions to celebrate the occasion. With a stunning display at ‘The Quail, A Motorsports Gathering,’ the world’s leading luxury brand highlights the latest member of the Rolls-Royce family, Ghost, alongside the sought-after Cullinan Black Badge.

Ghost, the latest iteration of the most successful product in the marque’s 117-year history, is shown this year in Monterey with a bold, colorful finish of Bespoke Friskee Pink. For the first time, this unique color adorns the pure and minimalist form provided by the ‘Post Opulent’ design of Ghost.

Complementing this lively color choice is a soothing Navy Blue and Arctic White leather interior that features highlights of a new Rolls-Royce leather hue, Shieda. This bright and bold magenta pink accentuates the long unbroken lines throughout the cabin, for which Ghost is known. Stitching details in Shieda are found on Ghost’s seats, headrests, and leather encased indicator stalks. Each elegant detail has been considered and thoughtfully placed.

Engineered around the dedicated Rolls-Royce Motor Cars Architecture of Luxury, Ghost features a combination of reductionist design and state of the art technology. Underneath the refined exterior, Ghost is the most technologically advanced Rolls-Royce yet. The new Planar software integrates a unique front upper wishbone damper, the Flagbearer suspension management system and the world’s most advanced Satellite Aided Transmission to deliver the most refined driving experience ever.

360 Magazine bottle illustrated by Heather Skovlund for 360 Magazine

Good Vibes

By: Emily Bunn × Vaughn Lowery × Gabe Majalca

360 Magazine has revealed a new, bedazzled brand bottle in collaboration with Integrity Bottles. Decorated with approximately 6,040 Swarovski crystal gems, this lavish flask radiates glamour and elegance. The shimmering container was created by artist Gabe Majalca of Good Vibe Gliders, who constructed the piece in over thirty hours of dedicated craftsmanship. Thousands of glimmering gems encase the container, creating a luxurious, polished and sophisticated look, as 360 Magazine represents. The bottle is to be debuted at the upcoming 360 Magazine Immersive Bodega Pop-Up.

Chrysolite, which is Greek for “gold stone,” sheaths the outside of the gleaming bottle in a rich yellow-green hue. For the “360” design on the side of the bottle, Chrysolite AB was utilized. Further, the cork is detailed with Electric White DeLite. The construction of the flagon took 30 hours in total. Overall, the process in creating this custom Swarovski-swathed bottle was time consuming, but the end result is an incredible feat of precision and dazzling artistry.

On 360 Magazine’s website, the popular Summer Sip List showcases some of the magazine’s favorite alcohol brands and drinks, all of which can be enjoyed in the new container. Cocktail recipes like Pinnacle Vodka’s Apricot Honeysuckle Spritz, Santo Spirit’s Hibiscus Smash, D’USSE’s champagne sparkler, and Cavit Wines’ Rosjito all invite readers to host a happy hour of their own. 360 Magazine is sure that the new pitcher will bring good times spent together enjoying fine sips and spirits. Now that the careful process of creating the bottle is over with, we will be sure to use this bottle in our everyday lives, whether we’re trying out new cocktail recipes, transporting drinks on-the-go, or simply displaying the container’s magnificent beauty.

This isn’t the first time 360 Magazine has worked with Integrity Bottles. In November of 2020, Integrity Bottles unveiled the 360 Magazine collection of glassware. The collection features seven products, including decanters, a refillable bottle, a stemless wine glass, a whiskey rocks glass, a 16 oz pint glass, and a Gibraltar beer mug. As with the previously released products, the new bedazzled carafe can hold your scotch, vodka, tequila, gin, rum, or any other desired sips. As the two brands look to their most recent collaboration to create the Swarovski-coated container, Integrity and 360 Magazine gleam with pride and assurance in the highest quality of production.

Integrity Bottles started as a small business between friends, but has blossomed into a thriving online store and studio based in San Diego. The company is run by military veterans and former law enforcement officers who always place integrity and honor at the forefront of their business practices. Having sold more than 3,200 bottles and earned 100% positive reviews on Amazon, Integrity Bottle products are sure to bring more merry making into your home. Integrity Bottles’ website can be accessed here, and customers can use the discount code “GIVEBACK” for 5% off their purchase.

Gabe Majalca, who constructed the 360 Magazine × Integrity Bottles’ bottle, spoke about the design process. His brand, Good Vibe Gliders, provides custom, crystal-encrusted creations to suit customer’s vibes.

What was your process of decorating this brilliant 360 Mag bottle?

First thing was choosing the right color. We wanted something that resembled sacred water or a magical lagoon. Chrysolite and Chrysolite AB Swarovski turned out to be the color most true to my vision. Next, was construction. It’s most important to keep your lines straight at the beginning, starting with the foundation. So, by the time your pattern reaches the top, your lines will still be straight!

How long did the process of decorating the bottle with Swarovski crystals take?

It was a tedious 30-hour [long] project. The thing is, you’re not just laying stones in a line–eventually you need to fill in the 360 Logo–and that right there was a massive challenge. It’s similar to a jigsaw puzzle. Putting the right stone in the right place is paramount to the letters looking clean [and] uniform. Lots of mental energy went into the letters. I’m very pleased with how it turned out.

What did you think when Vaughn first came to you with the idea?

Vaughn’s the homie and I knew he had worked with Integrity Bottles before. So, naturally, I was stoked to hear 360 Mag was getting themselves an iced-out bottle. I’ve always wanted to complete a Swarovski bottle–so the project made perfect sense to me and I jumped right on it. Anything for Vaughn.

How do you feel after seeing the original vision tangibly come to life?

It feels great! Looks like a magical lagoon! Something to keep in mind–it’s always a marathon when doing this artwork, so seeing something come together, completely finished–well, that makes me really happy inside. This was a challenging but very satisfying project, no doubt about that.

What was your first thought when you viewed the finished bottle product?

“I’m done! I’m finally done!” Haha No really though, I’m pretty sure that’s exactly what I said. This bottle was a deceiving hard project to complete – so many elements. Since this was my first try at a something like this, there were many twists and turns to the design that I simply did not foresee. In the end, it was like someone giving me an XL pizza and sa[ying], “you can’t get up until you finish it.” Not that it wouldn’t be totally delicious while I was eating it, but eventually you slow down at about half way through [when] you’re getting full and your stomach starts to hurt, but your tastebuds and your will power keep saying MORE! That’s what this project felt like… right up to the point when [I] took the last delicious bite. Worth it.

What do you think would be the best use of this bottle? Do you have a drink of choice you imagine drinking from it?

Easy, tell Vaughn to make me a Caramelized Citrus Smash! This refreshing summer cocktail is equal parts vodka and grilled citrus juice with sparkling water or lemon-lime soda. Vaughn will need some ruby-red grapefruits, lemons, limes, and navel oranges. Slice your citrus in half, brush the cut side with some honey, and dip the cut sides in sugar. Throw your fruit cut-side-down on the grill to caramelize the sugar. Once grilled, let it rest until cool. Lastly–the booze. Mix 1.5 ounces vodka, 1.5 ounces juice, and 1 ounce of water or sparkling water.

Hey V, I’m on my way!

360 Magazine x Integrity Bottles bottle image by Gabe Maljalca for use by 360 Magazine

Vaughn Lowery, President of 360 Magazine, spoke about the concept and creation the 360 × Integrity Bottles design:

How you originally come up with this idea of encrusting a bottle in Swarovski crystals?

Not too long ago, Victoria Secret had embellished some lingerie in diamonds for a runway show. Shortly after, Joe Boxer mocked the idea with boxer briefs for a stint during NYFW in Bryant Park. As the former spokesperson for this brand [Joe Boxer], I struggled in these uncomfortable underwear (the rhinestones literally dug deep into my skin causing several scratches on my thighs).

Over the years, Gabe has bejeweled scooters and e-bikes for Good Vibe Gliders. Once we saw that he’s ventured out into sneakers with various customizations, we knew that he had to lace one of our Integrity Bottles with Swarovski crystals, adding a touch a glam and panache. This meticulous process took more than 30 hours and was executed by a total of 4 craftsmen with close to 1000 dollars of materials (not to mention intensive work).

Did you come up with the Chrysolite colorway?

We wanted the bottle to embody a monochromatic color palette to reflect today’s modern and colorless society in celebration of the Black Lives Matter movement.

Why were these gems/colors specifically chosen?

We provided Gabe with a water theme and the end product represents clarity and purity, mimicking our eclectic mantra of transparency. After all, 360 readers are permanently celebrating their uniqueness along with this masterpiece.

Does the vessel actually cost $1,000,000?

No, not at all. But Swarovski crystals are the closest thing to a blood diamond without destroying the lives of people like in the Congo. They refract light as a prism, showcasing almost all the colors of the rainbow (thus paying tribute to the LGBTQ community).

Why did you choose to work with Integrity Bottles again? What is working with them like?

Integrity Bottles is a veteran-led business and provides opportunities for people who have proudly served our country. The[y] [are the] same people who return from a period of service to find themselves displaced in society, especially [from] the work force.

How do you envision using this bottle in your own life?

We will exhibit the container in our workspaces and activations though out the world where guests will be able to witness its unforgettable beauty.

Furthermore, several team members mentioned that we could auction the carafe in the hopes of helping to raise awareness and offer them some financial support for their efforts.

How do you view this product as representative of 360 Magazine?

Everything in this made-to-measure bottle embodies 360. Similar to life’s circle, we start our journey into this world as a fragile piece of glass. Over the years, we have evolved into something bigger and better than we were before.

360 Magazine x Integrity Bottles bottle image by Gabe Maljalca for use by 360 Magazine

360 Magazine x Integrity Bottles bottle image by Gabe Maljalca for use by 360 Magazine

360 Magazine x Integrity Bottles bottle image by Vaughn Lowery for use by 360 Magazine

*This bottle is dedicated to our near and dear friend Chris March.

Money illustration by Heather Skovlund for 360 Magazine

360 Launches E-Commerce Platform

360 E-Commerce looks to curate hand-picked capsule collections of high-quality lifestyle products to be sold through our new, online shopping interface. These pieces will be sourced from 360’s network of designers, creatives, and contributors.

As our brand is made up of cutting edge tastemakers, customers can rest assured that the utmost quality is sewn into each piece sold. Elements of the capsule will include home décor, high-end furnishings and interior accessories. One of the most noteworthy, luxurious items to be auctioned off to charity is 360’s Swarovski-encrusted, bespoke bottle.

Our new publishing division will be offering signed books from partnered authors. 360 is looking to publish our own writers, as well as expanding our personal network to help find and publishing emerging writers. The magazine will be auctioning off signed books from noteworthy booksellers.

360 E-Commerce aims to host online charitable auctions to for these bespoke collections and book sales. These auctions will operate in a “name your price” fashion that allows for competitive bidding. The proceeds will be going towards several nonprofit organizations that the company works with.

360 E-Commerce’s venture into publishing and curated capsules marks a new foray for the innovative, hip, ever-evolving publication. As with all of 360’s ventures, this new division looks to uplift the voices and art of LGBTQ+ and POC creators, showcase racially and sexually diverse artists, and spread social awareness and progressive change across all forms of media.

360’s E-Commerce platform will host a shopping interface for capsule collections and publishing services, as well as a separate online marketing services shop. With 360’s online marketing services, clients can purchase editorial space within our publication, 360 Magazine. 360’s online marketing services can be accessed HERE.

Medical illustration by Heather Skovlund for 360 Magazine

The Hot Trend of Personalized Vitamins

THE HOT TREND OF PERSONALIZED VITAMINS

Based on an online survey of Influence Central’s Consumer Insights Panel, with responses from 500 consumers, May 2021. 

COVID HAS USHERED IN AN ERA OF PROACTIVE WELLNESS

During the COVID-19 Pandemic, nutritional supplement sales grew at unprecedented levels. Largely driven by vitamin, minerals and supplements (VMS) and products aimed at boosting immunity, 88% of consumers share that they now take at least one vitamin or supplement daily. 47% of consumers take two to three vitamins/supplements each day, while 36% take four or more as part of their daily regimen.

The vitamin industry has thus begun rapidly shifted from filling nutrient gaps to proactively enabling consumers to optimize their health and wellness. 83% of VMS users say that they embrace a proactive approach to health and wellness: in addition to focusing on fitness and diet, they take preventative products to help them to stay healthy.

BRAND DIS-LOYALTY

Despite increased use of vitamins and supplements, brand affinity has yet to develop in the market. Only 10% of consumers purchase from one vitamin brand to which they stay loyal. More than 50% of consumers will turn to at least two or more vitamin brands for their regular purchases. When it comes to selecting a product, all-natural ingredients (63%) and cost (62%) most impact purchasing decisions. 46% seek out multiple products combined as one, such as a multivitamin or a vitamin pack addressing multiple deficits.

MOVE TO E-COMMERCE FOR VITAMINS

When it comes to e-commerce growth categories, health leads as an industry where consumers have been moving their purchases online. As we head into the rest of 2021, 50% of consumers plan to increase their frequency of online shopping for vitamins and supplements during the remainder of this year.

THE NEW PERSONALIZATION: BESPOKE VITAMINS

The millennial preference for customizable and personalized products is allowing new and innovative brands to create services that tailor to wellness goals and deliver to your front door. Only 10% of consumers have ever subscribed to a subscription vitamin brand and only 8% are currently using one. The key reasons that lead them to initially start: Their own research (39%), a discount offer (33%), a sponsored ad from the vitamin brand on social media (28%) and a personal recommendation from friend or family (19%).  82% of subscribers took an online quiz to help personalize their recommendations.

For those who have not tried a personal vitamin subscription service, 56% share that they are interested in considering using one.  The key factors that would drive subscription are a discount offer (62%), their own online research (51%), doctor recommendation (35%), recommendation from friends or family (31%), and a trial period (30%). 96% of consumers share they would be willing to complete an online quiz to personalize their vitamin and supplement recommendations, and 55% would share results of a DNA test or blood test.

CONSUMERS KNOW THE VMS SPACE, BUT NOT THE VMS BRANDS  

Surprisingly, most consumers are not very familiar with the top five brands currently leading in the personalized vitamin market:

This leaves a vast untapped market within the realm of vitamin/supplement shoppers. It’s a space where consumers need a lot of education and every brand has a chance to become the go-to personalized subscription-based vitamin/supplement destination.

MARKETING PERSONALIZED SUBSCRIPTIONS

In order to best recommend a personalized regimen to consumers, these wellness brands are utilizing various tactics to tailor offerings to the individual’s health needs and goals. Of consumers already utilizing personalized vitamin subscriptions already, 82% did so by submitting an online quiz to best curate their shipment. 96% of overall vitamin users are willing to participate in an online questionnaire to ascertain the right regimen for them should they go the subscription route in the future. Less consumers are willing to submit a DNA sample such as a blood test to reach this optimal point of personalization, however more than half would do so to find the products right for them. 24% of consumers currently subscribe personalized product subscriptions. This is very telling in how far consumers are willing to go to find truly personalized products, especially in the food and beauty categories. The top categories for these subscriptions include:

  • Skin-care or make-up(e. Curology, Mask ID) 50%
  • Food (e. Hello Fresh, Blue Apron, Thrive Market) 44%
  • Fashion (i.e. StitchFix, FabFitFun) 38%
  • Haircare (i.e. Prose) 28%
  • Household (i.e. Glove Collaborative) 26%
  • Fitness (i.e. Peloton, The Mirror) 14%
  • Alcohol (i.e. wine clubs, such as Winc) 13%

Consumers will consider subscribing the below categories in the future:

  • Food (e. Hello Fresh, Blue Apron, Thrive Market) 45%
  • Skin care or make-up(e. Curology, Mask ID) 32%
  • Household (i.e. Glove Collaborative) 28%
  • Haircare (i.e. Prose) 28%
  • Fashion (i.e. StitchFix, FabFitFun) 25%
  • Fitness (i.e. Peloton, The Mirror) 24%
  • Alcohol (i.e. wine clubs, such as Winc) 14%

When it comes reasons that personalized products appeal to consumers, 60% want products to address a particular issue or ailment they’re experiencing, while 40% feel that are unique and thus want products unique to them.

DRIVING NEW SALES

Aligned with the trend in personalization, a discount offer is the most likely tool to motivate consumers to try a subscription vitamin service (62%). 51% trust their own research, which also means getting your brand name and information out there is more important than ever. 31% would trust a friend or family’s recommendation and 35% their doctor’s recommendation. 30% would prefer a trial period before committing to a vitamin service. Activating discounts and trial period promotion is most organic through partnerships with influencers actually using the products and providing authentic feedback. Unlike other categories, people are likely more hesitant to experiment when it comes to products that will impact their overall health.

Rolls-Royce Landspeed Collection image for use by 360 Magazine

ROLLS-ROYCE LANDSPEED COLLECTION

RECALLING A FORGOTTEN HERO

“It’s human nature to want to go further, do more, be greater than ourselves. The innate desire to extend horizons and define new limits is an instinct we’ve always understood at Rolls-Royce; and we have acted upon it once again with our new Landspeed Collection.

“The Collection, which includes both Wraith and Dawn Black Badge, celebrates someone with exactly that dauntless, fearless, pioneering spirit. His name was Captain George Eyston, a Cambridge University graduate, racing driver, gifted inventor and engineering genius. In the late 1930s, he broke the world landspeed record three times with his car Thunderbolt, powered by two Rolls-Royce R V12 aero engines. He was a true hero from an age of epic endeavours; yet both he and Thunderbolt have been all-but forgotten for more than 80 years.

“With this Collection, we have revived Eyston’s memory and retold his remarkable story. Throughout Wraith and Dawn Landspeed, clients will find numerous subtle design elements and narrative details that recall and commemorate his amazing achievements, grand vision and exceptional courage.”

–Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars

Rolls-Royce has been associated with world speed records on both land and water for more than a century. But while the exploits of Sir Malcolm Campbell are well documented and widely known, another British hero who set three landspeed records using Rolls-Royce engines has been largely overlooked by history.

Now, after more than 80 years, Rolls-Royce recalls this hero’s inspiring exploits. With the new Wraith and Dawn Black Badge Landspeed Collection, the marque uncovers and retells the remarkable story of the redoubtable Captain George Eyston, and his extraordinary car, Thunderbolt.

Born in 1897, George Eyston was fascinated with motorsport from childhood, racing both cars and (under an assumed name) motorcycles while still at school. His degree in engineering at Trinity College, Cambridge, was interrupted by the Great War, in which he served with distinction, rising to the rank of captain and winning the Military Cross. He spent the 1920s and 30s developing and driving racing cars; a talented inventor, he also held a number of patents, particularly in the field of supercharging.

In 1935, Eyston was among the first British racers to travel to the Bonneville Salt Flats in Utah, where he set new 24-hour and 48-hour endurance speed records. He subsequently received the Segrave Trophy, awarded to ‘the British national who demonstrates Outstanding Skill, Courage and Initiative on Land, Water and in the Air’.

In 1937, he returned to the Flats and went on to set three world landspeed records with Thunderbolt. This extraordinary machine had three axles, eight wheels and weighed seven tonnes, earning it monikers such as ‘behemoth’ and ‘leviathan’ in contemporary reports. The body was made from aluminum and, in its original form, had a blunt, heavyset profile topped with a large triangular tail fin.

CELEBRATING ACHIEVMENT, INNOVATION AND COURAGE

The Rolls-Royce Landspeed Collection draws inspiration from George Eyston’s remarkable life and record-breaking feats. It also has strong aesthetic links to the unique, otherworldly landscape of the Bonneville Salt Flats where Thunderbolt made him, albeit briefly, the fastest man on Earth. The Collection Car duo is presented in a specially created two-tone finish, which marries Black Diamond Metallic with a new Bespoke color, Bonneville Blue. This specially developed hue bares particular significance to the Collection, with a color that transitions under sunlight from light blue to silver, illustrating the reflections of both the vast sky over Bonneville and the crisp salt flats on Thunderbolt’s aluminum body.

Thunderbolt was powered by a pair of Rolls-Royce R supercharged 37-liter, V-12 aero engines, each producing well over 2,000 horsepower. Around only 19 of these engines were ever made: indeed, they were so rare that Thunderbolt’s engines had a previous career in the Schneider Trophy-winning Supermarine S6.B seaplane that would lay the foundations for the legendary Spitfire.

Today, Thunderbolt’s two R engines are preserved at the Royal Air Force Museum, Hendon and the Science Museum in London. The car itself, however, has been lost. After being exhibited at the 1940 Centennial Exhibition in New Zealand, it was placed in storage, but was sadly destroyed in 1946 when 27,000 bales of wool, housed in the same building, caught fire.

HOLDING THE LINE

Eyston set his records on the International Speedway, a specially compacted section of the Bonneville Salt Flats 10 miles (16km) long and 80 feet (24m) wide. The terrain is perfectly level in all directions and shines brilliant white in the sunlight: the absence of landmarks and ferocious glare combines to make holding course and judging distance extremely difficult at high speed.

George Eyston himself, commented, “On the salt bed, which has to be carefully prepared by dragging, we paint one or more black lines along the whole length. These lines act as guides and prevent the driver straying; for errors of a few feet in steering might culminate in disastrous results. You see, you might drive a few feet away from the absolute line, something else might happen and you get a few feet more and, believe me, you will never get back”.

As he recognized, deviating from the speedway would have been extremely hazardous, particularly given Thunderbolt’s enormous weight. In response, Eyston’s team painted darkened track lines on the salt surface for Eyston to follow – effectively his sole means of keeping Thunderbolt straight at over 350 mph. This simple yet ingenious idea is recalled in the Landspeed Collection by a subtly perforated dark detail in the upper-center of the steering wheel, which continues through the centerline of the driver’s seat, accentuating both Wraith and Dawn’s driver focused appeal.

The Bonneville Salt Flats may appear smooth; but in fact, they’re seamed with tiny fissures. This distinctive texture is perfectly reproduced, digitally retraced from the surface itself, in the wooden veneer of Landspeed Collection’s fascia and console lids. The interior references continue with Thunderbolt’s unique silhouette, and the records it achieved, depicted on the polished, anodised aluminum surface of the Landspeed Collection’s front tunnel. Dawn Landspeed additionally celebrates George Eyston’s vision with the outline of the Silver Island mountains, which dominate the Bonneville horizon, engraved on the upper ‘waterfall’ between the rear seats.

According to the history books, Eyston’s third and final landspeed record of 357.497 mph stood for 341 days. In the new Collection Cars, it is commemorated for all time, engraved into the housing of the dashboard clock alongside the name ‘Bonneville’, in homage to where the record was set.

Thunderbolt was originally left unpainted, which caused an unexpected problem. During the first record attempts, the photo-electric timing equipment was unable to detect the polished alumunium body against the searing white of the Salt Flats’ surface, making accurate timing impossible. Eyston’s brilliantly simple solution was to paint a large black arrow with a yellow circle on the side, to heighten visibility when traveling at great speed. Bright yellow accents throughout the Landspeed Collection, including two-tone yellow and black bumper inserts, pay tribute to this vision.

The clock’s design recounts this theme. Based on the instrument dials from Thunderbolt, with yellow and black details, black-tipped hands are inspired by the arrows painted on the original car’s exterior.

The allure of the Bonneville Salt Flats draws not only record-breakers, but astronomers, too. Stargazers prize this vast, unpopulated wilderness for its exceptionally dark night skies, which create perfect conditions unspoiled by artificial light.

In Wraith Landspeed, the Starlight Headliner perfectly recreates the heavens as they appeared over the Flats on 16 September 1938, the date on which Eyston and Thunderbolt set their third and final world landspeed record. The constellations are precisely marked using 2,117 individually placed fibre-optic ‘stars’, the largest number of stars in a Rolls-Royce Wraith Starlight Headliner ever featured.

During his lifetime, George Eyston received three significant honors. He was awarded the Military Cross (MC) while serving in the Great War; in 1938, after his record-breaking runs with Thunderbolt he was made a Chevalier of the Légion d’honneur, France’s highest civilian decoration; and in 1948, he received the Order of the British Empire (OBE).

These honors are marked in both Wraith and Dawn Landspeed with a subtle detail in the driver’s door, made in the same Grosgrain weave silk and colors to match the original medal ribbons. The armrests on both the passenger side and below the ribbon detail are specially padded to give them the comfortable ‘club armchair’ quality that Eyston favoured in his driving seats, much to the amusement of his fellow racers.

Production of Landspeed Collection cars is strictly limited to just 25 examples of Dawn and 35 of Wraith, all of which have already been allocated to customers.

In closing, Mr Müller-Ötvös said, “Rolls-Royce has been synonymous with adventure, daring and pushing boundaries throughout its history. We are delighted that with the Landspeed Collection, we can add another hitherto unsung hero to the illustrious roll call of pioneers associated with our great marque. With his vision, boldness, determination and genius for innovation and invention, George Eyston embodies so much of what makes Rolls-Royce unique. These cars are a fitting and long overdue tribute to a truly inspiring character.”

 

Rolls-Royce Landspeed Collection image for use by 360 Magazine
Rolls-Royce Landspeed Collection image for use by 360 Magazine
Rolls-Royce Landspeed Collection image for use by 360 Magazine
Rolls-Royce Landspeed Collection image for use by 360 Magazine
Rolls-Royce Tail Bovet Gentlemans Timepiece provided by Gerry Spahn and Rolls-Royce for use by 360 MAGAZINE.

Rolls- Royce x BOVET 1822

The clock in a Rolls-Royce motor car frequently assumes a jewel-like status, often becoming a canvas for the client to tell the story of their commission in miniature. For Rolls-Royce Boat Tail, the recently unveiled first of three coachbuilt creations, in which every element has been created to the owners’ exact specifications, this iconic centrepiece has been elevated to new technical and aesthetic heights.

In a spirit of warm collaboration, Rolls-Royce Motor Cars and Swiss master watchmakers, BOVET 1822, have created a pair of unique timepieces for Boat Tail and its owners. This ambitious undertaking brought together designers, engineers and craftspeople from both luxury houses, in a magnificent demonstration of their shared values of excellence, precision, heritage, artistry, innovation and attention to detail.

The timepieces are unique to both the horological and automotive worlds. Made as a pair – in lady’s and gentleman’s versions – they are reversible, and housed in BOVET 1822’s patented Amadeo case, which allows them to be worn on the wrist, or used as a table clock, pendant or pocket-watch, as well as being placed front and centre in Boat Tail’s fascia as the motor car’s own timepiece. Both are fitted with tourbillon mechanisms to ensure perfect accuracy.

BOVET 1822 initially earned its reputation making luxury pocket-watches for wealthy patrons in China; today, it is renowned worldwide for its exquisite timepieces featuring hand-painted dials, detailed engraving and finely finished visible mechanisms.

The timepieces created for this first iteration of Boat Tail have specially designed 18K white gold cases and feature matching front dials with the same Caleidolegno veneer found on the aft deck of Boat Tail itself, and are finished with the owner-couples’ names. The gentleman’s timepiece is highly polished; the lady’s is ornately engraved then filled with blue lacquer.

On the reverse side, the dials are more individual. The gentleman’s features an aventurine dial with the celestial arrangement of the night sky over the place of his birth on his birth date; the lady’s is decorated with an ornate miniature painting of a flower bouquet on a mother-of-pearl dial. This design is a traditional BOVET 1822 motif, chosen by and personalised for the owner.

Both reverse dials have hand-engraved Bespoke sculptures of Boat Tail, complete with wheels, door handle, mirrors and other fine details. By working closely together, the teams at Rolls-Royce and BOVET 1822 were able to achieve a precise colour match between the lacquer on this tiny work of art and the full-size motor car.

Further close cooperation was required to ensure the timepieces conformed to the demands of their unique role as motor car clocks. In watchmaking, weight is rarely an issue for a complex timepiece, but in this instance, there was a limit on the combined permissible weight of the timepieces and their holders. BOVET 1822 met this requirement by creating an entirely new 44mm white gold case. In addition, the timepieces and holders also had to be tested to automotive-industry standards for vibration and crash safety – something never previously undertaken on mechanisms of this kind.

At a conservative estimate, the timepieces’ design, engineering, sculptures, miniature painting, marquetry, bespoke movements and cases took a total of 3,000 hours to complete.

When a pocket-watch is left static in one position for any length of time, the effect of gravity on key moving parts can impair its accuracy. At the end of the 18th Century, watchmakers solved this problem by developing the tourbillon, where the escapement and balance wheel are mounted in a cage that slowly revolves, cancelling out the gravitational effect. In a wristwatch, the wearer’s natural physical movements diminish the need for the tourbillon. However, when that same timepiece is mounted vertically in a car dashboard for many hours at a time, the tourbillon truly comes into its own.

BOVET 1822 is a specialist in tourbillion timepieces, for which it holds a number of patents and has received many awards including the Aiguille d’Or, watchmaking’s highest honour. It is also one of the only companies in the watch industry to manufacture its own spirals and regulating organs. To reduce potential impact from the vibration from the car, the tourbillon has pivots rather than the traditional ball bearings; a heavier balance wheel and an increased oscillation rate to aid precision. Finally, the tourbillon bridge is finished with a miniaturised Spirit of Ecstasy handcrafted in gold.

The timepieces have an astonishing five-day power reserve, rather than the 42-48 hours of a ‘standard’ watch, to allow for their role as motor car clocks.

The holder mechanism is unique to Rolls-Royce Boat Tail and was designed by BOVET 1822 engineers and the Rolls-Royce Coachbuild design team from a blank sheet of paper. Although in a Rolls-Royce vibration is naturally reduced to an absolute minimum – undetectable vibrations are inevitably still present. This highly complex mounting assembly serves to isolate the timepieces from these micro-vibrations. It also ensures they operate silently, are easy to mount and remove from the dashboard and, above all, remain safe and secure.

These challenges were unlike any normally encountered in watchmaking and car manufacture. From the start, BOVET 1822 was determined to follow a purely mechanical approach in keeping with its tradition of Swiss handcrafted production. The engineers’ innovative solution was to keep all the system’s moving parts external, with the dashboard providing a solid setting for the holder. Finally, Rolls-Royce ensured that when the holder is not housing one of the time pieces, it can be covered with a beautiful engraved and lacquered display plaque.  Below the clock, the dashboard is fitted with a special drawer, lined with the same leather as Boat Tail’s seats, which serves as a safekeeping receptacle to house the timepieces, straps, chain and pendant when not in use.

ROLLS-ROYCE BOAT TAIL TIMEPIECES FACTS & FIGURES

Case Size: Bespoke; diameter – 44mm; thickness – 14mm

Case Type: 18K white gold Fleurier case; BOVET 1822 bow at 12 o’clock; 49 components

Case Function: Amadeo Convertible System; reversible; pocket watch on chain; pendant watch on necklace; table clock; dashboard clock

Case Finishing: Men’s timepiece is high polish finish; Women’s timepiece is hand-engraved then filled with blue lacquer

Movement: Bespoke 60-second tourbillon; manual-wind; 284 components (without dial and hands); 21,600 v/h

Functions: Hours and minutes on both sides (reverse hand-fitting); power reserve indicator on front

Power Reserve: 5 days

Men’s Front Dial: Hand-made wood marquetry dial; hand-engraved Spirit of Ecstasy sculpture fixed to the tourbillon bridge; “A Special Timepiece Commission” on the dial

Women’s Front Dial: Hand-made wood marquetry dial; hand-engraved 18K white gold Spirit of Ecstasy sculpture; “A Special Timepiece Commission” on the dial

Men’s Reverse Dial: Blue aventurine glass with sky chart of owner’s birth day and birth place; hand-engraved bespoke Boat Tail sculpture, lacquered to match the colour of the car then miniature painted by hand to add the details; lady’s name engraved on the mirror-polished (by hand by the watchmaker) tourbillon bridge

Women’s Reverse Dial: Miniature hand-painting of flower bouquet on mother-of-pearl dial (based on historical BOVET 1822 timepiece, customised); hand-engraved bespoke Boat Tail sculpture, lacquered to match the colour of the car then miniature painted by hand to add the details; gentleman’s name (engraved on the mirror-polished (by hand by the watchmaker) tourbillon bridge

Dashboard Holder: Aluminium and Titanium; 51 components; Engraving of two Rolls-Royce Boat Tails in a white gold case, to match that of the timepieces, to place inside when the timepiece is not present (100% engineered, designed, and produced in-house by BOVET)

In-car Drawer: to hold timepieces, straps, chain, necklace

Independent laboratory certification: shock, temperature, humidity, vibration

Visit YouTube to watch a video about the new Coachbuild Boat Tail.

Migos illustration by Heather Skovlund for 360 Magazine

Migos × Pollen

Migos and Pollen Presents Bring Culture III to Las Vegas

Four-Day Experience Taking Place in Las Vegas, October 14-17

Atlanta-based superstar rap trio Migos have unveiled the details to their long-awaited Culture III album, pairing its announcement with its first single, ‘Straightenin’. Accompanying the third installment of their acclaimed Culture series, Migos is partnering with experience curator Pollen Presents to bring Culture III to Las Vegas. The three-night getaway will take place October 14-17, bringing a packed itinerary of events including a star-studded lineup, pool parties and club takeovers, and a headlining Migos Culture III performance.

It seems only fitting that the larger-than-life trio of Offset, Quavo, and Takeoff chose Las Vegas for their first-ever curated experience. Where better could you live the Migos lifestyle? Pollen Presents Culture III will be your chance to step into the world of Migos as never before, as you enjoy an entirely Migos-curated Vegas experience, ranging across custom food and beverage menus, bespoke activities, musical guests and a community of fellow fans looking to make memories together.

Migos will bring along a stacked lineup of their favorite performers to the Vegas Strip, with some of hip hop’s hottest names joining them in the multi-day celebration. The weekend’s centerpiece will be one of the first live performances of Migos’ new Culture III album. Culture III will follow up 2018’s certified double-platinum Culture II, marking a return for the trio after they each released solo albums.

Many of Vegas’s top resorts and nightclubs will play host to a selection of pool parties and club takeovers, fully immersing fans in the world of Culture III. All venues to be announced at ticket on-sale coming soon.

Travel packages for Pollen Presents Culture III will include a four-day, three-night stay at some of the best hotels in Vegas, access to all pool parties and clubs, performances from Migos’ curated lineup, and of course, the headlining Culture III performance. Monthly payment plans are available in the lead up to the event with a $30 deposit and at no additional interest. Pollen Presents also offers a COVID-19 Money Back Guarantee making the event 100% refundable if it is cancelled or rescheduled due to COVID-19.

More information on rooms and prices can be found on the Pollen Presents website.

Pollen is a leading travel experience company, curating, and delivering the best experiences for members all over the world. Members enjoy experiences together, immersing themselves in multi-day itineraries that combine live entertainment, parties, and relaxation in more than 50 popular destinations, creating unforgettable memories. Members can discover and book these experiences exclusively on the Pollen website and the Pollen app. Pollen has already launched sold-out bespoke mini-breaks with mega stars like J Balvin, Marshawn Lynch and Ozuna.

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About Pollen
Pollen uses technology, a network of global partners, and a data-driven customer-led mindset to build, curate, and deliver the best travel experiences, pairing world class entertainment with the world’s most exciting destinations.