Rolls-Royce revealed the design for its New Ghost on Tuesday. CEO Torsten Müller-Ötvös described the Ghost as “the most technologically advanced Rolls-Royce yet.” The first Goodwood Ghost, released in 2009, was the company’s most successful product in its 116-year history.
The automobile company released the launch film in which Müller-Ötvös shares the importance of refinement and simplicity in producing the new Ghost. The six-minute video showcases the appearance of the car, highlighting the small, unique details. Müller-Ötvös said that a client-first approach played a huge role in the car’s conception.
A team of specialists, engineers and craftspeople used research of Ghost clients’ interests, opinions and taste patterns to develop a new model that meets the preferences of these drivers. The style of the Ghost was created using the ‘Post Opulence’ philosophy, which designer Henry Cloke says is “about simplicity. [It’s] about something that doesn’t shout at you, but it whispers.”
The new Ghost has been termed “future-focused with a minimal aesthetic.” Engineers worked to combine dynamic highlights from the portfolio of numerous types of cars into one vehicle. It was formulated to remove as much energy transfer as possible from the road into the body of the car to create a smooth ride. The car was built with sound absorbing materials to reduce the level of noise inside the car. A soft undertone was created for the driver and passengers to hear a single, subtle note while on the road. Media screens fold out from behind the driver’s and passenger’s seats, providing entertainment for those sitting in the back seats.
Behind the grill of the car are lights that provide a subtle glow below the Rolls-Royce logo, between the “laser” headlights. The interior contains wood accents, and was intended to promote a relaxing and serene driving experience. The dashboard features hundreds of illuminated stars surrounding the Ghost nameplate, and the headliner is adorned with star-like lights.
The new Ghost has all-wheel drive and all-wheel steering, and was constructed to drive easy, regardless of road conditions. It was built on Rolls-Royce aluminum spaceframe architecture, which was adapted to make way for advances in this model. The Planar system increases agility through three elements:
The Wishbone Damper unit above the front suspension assembly creates a secure and effortless ride.
The Flagbearer system uses cameras to read the road and prepare the suspension system for any upcoming changes in the road surface.
Last, the Satellite Aided Transmission uses GPS data to pre-select the optimum gear for approaching corners.
The new Ghost is equipped with a 6.75-litre, twin-turbo V12 engine. The doors open and close electrically for an easy entrance and exit. Engineering Lead, Jonathan Simms, said the team “pushed [their] architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly usable.”
Additionally, Rolls-Royce released a podcast series explaining the aesthetic and engineering of the new Ghost. The sleek, luxury car is expected to retail around $322,500, with the first deliveries anticipated for early next year.
Rolls-Royce releases the first official images of Dawn Silver Bullet, taken outdoors and on the open road
Collection Car photographed on the shores of Lake Garda, showcasing the car in its natural habitat
Selection of images perfectly capture Dawn Silver Bullet’s powerful, high-shouldered outline, distinctive Aero Cowling and the ultra-metallic paint finish
Rolls-Royce today releases the first official images showing Dawn Silver Bullet in its natural habitat – on the open road, as the first of the client commissioned Collection Cars roll off the production line at the Global Centre of Luxury Manufacturing Excellence, in Goodwood, West Sussex.
Photographed on the shores of Lake Garda, a series of in-motion and drone shots capture Dawn Silver Bullet in locations including mountain hairpins and corniche roads. The new photographic portfolio also includes static images, taken in the open air, highlighting the car’s charismatic expression.
Under the Italian sun, Dawn Silver Bullet lives up to its name, travelling with speed and precision. Its ultra-metallic Brewster Silver Paint is a vibrant nod to the epic trails cars of the past, such as the Silver Dawn, Silver King, Silver Silence and Silver Spectre.
The four-seat Rolls-Royce Drophead is transformed into an adaptable two-seat roadster, by the addition of a rakish Aero Cowling with vapour-blasted titanium finisher, heightening the Collection’s sense of speed and purpose.
Launched in 2020, Dawn Silver Bullet is a contemporary interpretation of the classic roadster spirit and driving experience, offering committed drivers a sublime blend of serenity and sophistication with an exhilarating sense of uncompromised freedom.
Dawn Silver Bullet is strictly limited to just 50 examples worldwide.
Rolls-Royce Phantom sits at the apex of the luxury world, gracing some of the most formative moments of the past century. It is the motor car that proudly counts many of the world’s most influential and revered individuals among its wealthy collectors. As the brand has evolved, so has the face of the patrons of Rolls-Royce Motor Cars and that face today is more and more feminine. Patronnes who sit at the apex of their business and industries. From Beverly Hills to Dallas, Miami, Austin, and Washington DC, these women excel as leading realtors, designers, jewellery magnates and personal services entrepreneurs. Their charitable efforts span an array of causes. Rolls-Royce captured each Phenom’s passion and personality alongside Rolls-Royce Phantoms in creating a visual gallery of their common excellence and Rolls-Royce and its dealers will kick off a series of local events to honor these individuals.
Like a Phantom, each of these owners have a commanding presence and have built their own success being the best at what they do. They never stay in one lane. They have aimed high and delivered for themselves and their community. Exhibiting elegance, presence, and compassion, Phantom Phenoms share a passion for their philanthropic efforts that make them stand out in their communities.
Martin Fritsches, President & CEO of Rolls-Royce Motor Cars Americas, commented, “Phantom Phenoms exhibit an aura of presence and power reminiscent of Rolls-Royce Phantom. Each of them has defined and achieved their own success, and we are honored they have chosen a Rolls-Royce motor car to help celebrate that success. We invite everyone to join us in applauding their success in business and their passion in giving back to their community.”
Rolls-Royce looks forward to the series of events this fall. Each event is designed to raise funds for a local or national charity supported by the Phantom Phenom. Events will take place when deemed safe given CDC guidelines.
As the co-Founder of a global design and strategy consultancy, Alexandra re-imagines a better future through strategic solutions and creative innovations. With this in mind, she founded Women Nation, a members-only private organization that establishes a synergy between its female members and nurtures sisterhood. The mission behind Women Nation is, through the empowerment of women, bridging gender disparity in corporations and governments. She is also a leading advocate for The Center for Child Protection, an organization spearheading the end of child abuse in Austin, Texas.
This visionary is hosting a two-part event. Rolls-Royce Motor Cars Austin will host a bespoke drive experience for her clients and friends in Austin. This two-part event will conclude with an intimate gathering in the Park Souto home that benefits the Center for Child Protection.
In autumn this year, Rolls-Royce Motor Cars will make an historic announcement in launching new Ghost. This product follows the first Goodwood Ghost, which became the most successful motor car in the marque’s 116-year history.
· First of four animated films offering insight into the substance underpinning new Ghost goes live
· Post Opulence identified as emerging design movement defined by reduction and substance
· Podcast series exploring design and engineering philosophy of new Ghost available now
More than six years ago, a team of luxury intelligence specialists, designers, engineers and craftspeople assembled to begin development of the new Rolls-Royce Ghost. Like the first Goodwood Ghost, launched in 2009, this collective would work obsessively to ensure that New Ghost would hold its own place in the Rolls-Royce portfolio and represent a unique set of client values.
Since the introduction of Ghost, which became the most successful Rolls-Royce in history, the marque’s unique proximity its clients afforded the team access to a large body of information. It revealed the divergent interests, opinions and changing taste patterns within Ghost clients’ appreciation of luxury. This primary research allowed them to create a product myopically focussed on the requirements of these remarkable men and women. These insights were what informed the designers, engineers and craftspeople at Rolls-Royce as they moved into the development phase of the highly progressive new Ghost.
As with all primary research conducted by the marque’s specialists, these experts were also asked to present their findings. In this short film, Rolls-Royce shares some of these insights to demonstrate the underlying substance of the highly progressive new Ghost ahead of its official unveiling in autumn this year.
The series begins with Rolls-Royce Designer Henry Cloke, who identified an emerging aesthetic defined by purity and minimalism, internally codenamed Post Opulence. Cloke says, “We found that Ghost clients sought objects that are effortlessly, almost instinctively exceptional. They rejected busy details and flash gimmicks, instead seeking extremely high quality, thoughtfully designed pieces that stand up to the most intense scrutiny. This philosophy defined new Ghost’s minimalist design treatment.”
The marque elected to use the increasingly popular medium of animated illustrations to convey these insights. Renowned illustrator, Charlie Davis, was chosen to cohesively and beautifully represent these findings in a fashion that befits the highly progressive new Ghost.
In addition to these insights presented in animation form, a series of five podcasts have been launched that reveal the marque’s findings, as well as insights into the underlying material and engineering substance of new Ghost in long form. Hosted by Johanna Agerman Ross, Curator of Twentieth Century and Contemporary Furniture and Product Design at the Victoria & Albert Museum in London, the podcasts are available on Apple, Google, Spotify and Deezer.
POST OPULENCE: ROLL-ROYCE REVEALS THE SUPER-LUXURY CONSUMER INSIGHTS THAT FORMED NEW GHOST HERE.
Cleanest Micro Environment Available in a Motor Car
When developing the latest generation of pinnacle luxury products, Rolls-Royce engineers sought to elevate the exceptional air quality within its existing motor cars to unprecedented levels of purity. By using the latest sensor and Nanofleece filtration technology, the marque has created the cleanest micro environment available in any motor car, further complementing the sense of oasis created by the design and material substance of its interior environments. The importance of protecting clients from harmful carbon and pollen particles, as well as viruses and bacterial contaminants, has been of the utmost importance to the marque and, since 2015, all Rolls-Royce motor cars have benefited from state-of-the-art air filtration equipment. For the new Ghost, which debuts in autumn 2020, this technology has been further developed to incorporate a full suite of hardware and software improvements, collectively known as the Micro Environment Purification System. Highly sensitive Impurity Detection Sensors have been introduced to detect ambient air quality, automatically switching fresh air intakes to Recirculation Mode if unacceptable levels of airborne contaminants are present. This channels all cabin air through a Nanofleece filter, which is capable of removing nearly all ultra-fine particles, viruses and bacteria from the Rolls-Royce’s micro environment in less than two minutes. Following the initial implementation of this technology, clients in future will be able to remotely pre-condition the micro environment within their Rolls-Royce via the vehicle’s app in preparation for their arrival.
Celebrate the final chapter for the fleeting icon of Rolls-Royce’s Ghost
From the Silver Ghost, the motor car that established the moniker of ‘The Best Car in the World’ over 100 years ago, to 200EX, the experimental car that introduced the concept of a contemporary expression of this nameplate at the Geneva Motor Show in 2009, Ghost has offered patrons of the marque a modern, nimble and driver-focused Rolls-Royce.
When production of Ghost began in 2009, patrons across the world were drawn to its elegant lines and dynamic offering and it quickly became, and remains to this day, the most successful Rolls-Royce motor car ever to be built, attracting a new group of young entrepreneurs to the marque. Indeed, the reduction in average age of a Rolls-Royce customer to around 43 is in part testament to Ghost’s global success.
As Ghost approaches the end of its remarkable ten-year tenure, the marque with the extremely limited Zenith Collector’s Edition of Rolls-Royce Ghost. The Collection of just 50 commissions celebrates the elegance of a nameplate that has become the cornerstone of contemporary Rolls-Royce Motor Cars. Fewer than ten commissions are still available to North American clients.
The Ghost Zenith Collection draws many references from 200EX, with perhaps the most significant being the inclusion of a commemorative ingot, made from the original 200EX Spirit of Ecstasy, melted down and set into the centre console of each of the 50 Zeniths. Engraved with the three key design lines of Ghost, the plaque details its significant origins. The Collection’s own Spirit of Ecstasy and clock are engraved with the name of this highly anticipated collection.
Black Badge Ghost joins in the celebration with Ghost Zenith, Ghost and Ghost EWB. About one-fourth of all Ghost commissions are done in Black Badge. Black Badge Ghost features not only the darker Bespoke design, it delivers more power along with a more dynamic handling and performance.
The darker, edgier iteration of Ghost has been a tremendous hit in North America. The iconic luxury brand celebrates this virtual send-off celebration in preparation for the arrival of all-new Ghost later this year. Rolls-Royce Motor Cars North America has created a limited selection of Black Badge Ghost for 2020.
Rolls-Royce offers all of your luxury gift needs for Father’s Day. From car accessories to replicas and everything in between, here are some Rolls-Royce-inspired presents for the father figure in your life.
CULLINAN VIEWING SUITE
Desert sands. Mountain slopes. Rugged river valleys. No frontier is out of bounds to Cullinan. Dare to discover. To embody the essence of the past’s great adventurers. Then open out your Viewing Suite at the touch of a button, and survey just how far you have come. Sociably angled beside a cocktail table and finished in exquisite leather, the bespoke Cullinan Viewing Suite gives you the finest vantage point, anywhere and everywhere.
CULLINAN RECREATION MODULE
Secure, private, and supremely versatile. Cullinan Recreation Module provides automatically deployable storage compartments latched into the boot floor. 48 liters of internal storage space can be effortlessly opened out at the touch of a button. The exterior is perfectly matched to the carpet color. Suited to storing a range of leisure items it offers the most flexible unique storage solution. For the ultimate in organization simply purchase the Utility Bags to easily transport from car to home or work. With Cullinan Recreation Module, endless possibilities await.
REPLICA MODEL CAR – CULLINAN
An authentic 1:8 scale replica of a full-sized Cullinan, in which every detail is reproduced with absolute perfection, can now be enjoyed by clients around the world, in the comfort of their own home. Far more than a mere model, each miniature Cullinan is individually and painstakingly crafted by hand, to the client’s specification, from over 1,000 individual components. This process can take up to 450 hours – over half of the time required to build a full-sized Cullinan at the Home of Rolls-Royce in Goodwood, West Sussex.
The replica is hand-painted using Rolls-Royce color-matched paint, then hand-polished to the marque’s exacting specification; the coachline is even applied using a fine brush, just as it is on the original. The fully functioning exterior lights are operated by a Cullinan-branded remote control; under the bonnet is a perfect likeness of the iconic 6.75-litre twin-turbocharged V12 engine. From the headrest embroidery and wood finishes to seat piping and stitching, these Bespoke creations allow clients to recreate their full-size vehicle with astonishing accuracy, or even envision a future Cullinan to add to their collection.
REPLICA MODEL CAR – PHANTOM
Just as your Rolls-Royce Phantom has a unique and iconic presence, so too do our elegant 1:8 scale models of the range invoke an unmistakable aura. Assembled with thousands of minute components, this Rolls-Royce Phantom is the pinnacle of model reproduction. The result of years of development with the designers and engineers of our motor cars assisting in its creation – it captures the perfectionism of the marque in miniature form.
Hand-finished with the same paint that adorns your own Rolls-Royce Phantom, each model undergoes a scrupulous inspection to ensure superior standards. Only then may it qualify for the iconic Rolls-Royce badge. Choose a replica of your bespoke Rolls-Royce Phantom – or opt for an alternative specification. Either way, the range of 1:8 scale models offers a symbolic enhancement of your Rolls-Royce collection.
Enhance any occasion with the Rolls-Royce Champagne Chest, crafted by artisans to the highest standard of elegance and luxury. The chest effortlessly opens at the push of a button to reveal a perfectly appointed champagne set, worthy of the world’s finest automotive marque. The hand-polished aluminum chassis is swathed in Natural Grain leather and flanked by exquisite wood – materials most found in Rolls-Royce motor cars.
From thermal coolers cradled in leather hammocks to the four hand-blown crystal champagne flutes arranged to evoke memories of a V12 engine, this is Rolls-Royce down to the finest detail. Each item has been carefully selected to enhance your enjoyment – from the highly effective thermal flask to keep your champagne chilled, to the delicate mother of pearl caviar spoons. The Champagne Chest can also be personalized to match the interior of your Rolls-Royce motor car. This Bespoke creation includes removable serving tray, champagne bottle thermal flask, two thermal caviar bowls and four hand-blown champagne flutes all with a leather carrying sleeve.
Making entertaining as pleasurable as driving, the Rolls-Royce Picnic Hamper embodies the golden age of picnicking, when the picnic was an occasion to be savored. The Picnic Hamper welcomes and entices social
delight. Including lead crystal wine glasses, Wedgwood crockery and handmade stainless-steel cutlery, the Picnic Hamper is handcrafted from oiled teak, saddle leather and polished aluminum and features everything essential for the finest picnic for four people.
KINETIC LUGGAGE COLLECTION
An expression of powerful purpose. Alluring in its architecture, the collection suits those who hold an undeniable energy. Determined, yet dynamic.
Travelling should be an exciting endeavor, right down to your choice of luggage. From observing the techniques of the Head Butler at a prestigious London hotel, the Goodwood Design Team have created a luggage concept for those who seek to travel in style. Innovative engineering meets exquisite craftsmanship and an elegant aesthetic.
The six-piece collection, including two Grand Tourers, three Long weekenders and a Garment Carrier, has been designed to fit perfectly into the luggage compartment of your Rolls-Royce Wraith. The striking two-tone styling of the leather and stitching can be personalized, giving you opportunity to choose from a selection of available colors, or your favorite colors if you prefer. The Spirit of Ecstasy adorns each piece as a token reminder of the Rolls-Royce tradition: taking the best that exists and making it better.
A carbon fiber and high-grade aluminum frame makes the Grand Tourer effortless to maneuver, while also providing your belongings with superior protection. The uniquely designed wheel holds true to the smooth handling of your motor car and feature a self-levelling central monogram. Practical and lightweight, the Long Weekender is an ideal accessory for any journey. The piece features a unique magnetic zip that keeps your belongings safe and secure, as well as distinctively crafted handles to ensure maximum comfort when carried. Lastly, the Garment Carrier keeps your formal attire in pristine condition throughout your journey.
ESCAPISM LUGGAGE COLLECTION
Capturing the essence of the wandering spirit, Rolls-Royce presents the Escapism Luggage Collection. The essential luggage range for those who travel for enriching experiences and spontaneous moments of discovery. Crafted from exquisite leather and durable canvas. This essential range of pieces is beautiful in form, yet relaxed and contemporary. Choose from several curated color ways or for the ultimate bespoke interpretation of your personality choose from ten leather colors and eleven fabric hues. The luggage can be purchased as a full four piece set or as individual bags.
ICON LUGGAGE COLLECTION
A timeless piece of luxury for the discerning eye. Beautifully created by the Design Studio at Goodwood, the Rolls-Royce Icon Luggage Collection is handmade, using only the highest quality saddle leather in a classic tan finish.
Nestling neatly into Phantom’s luggage compartment, this practical, yet stylish range comes finished with subtle Rolls-Royce detailing, including monogrammed catches and embroidered lining. The luggage collection can be ordered individually, or in four, five- or six-piece sets.
DAWN AERO COWLING, THE TONNEAU COVER
Dawn Aero Cowling, the Tonneau Cover, blends form with function and exquisite materials to expose another side to the character of Dawn. The elegant sweeping line of the twin leather trimmed cowls flows from the front seats into the rear deck adding dynamism and motion to the cars profile. Fitment of the unit visibly transforms this most elegant of four seat convertibles, evoking the indulgent spirit of the classic two-seater roadster. The beauty of the Aero Cowling Tonneau Cover is not only aesthetic. Milled aluminum webbing underpins the flawless carbon fiber structure. This is then trimmed in the finest natural grain leather matching the main interior color. The aerodynamically sculpted cowls are designed to manage airflow and ensure a calm and unruffled environment for front seat occupants at speed. The twin cowls also feature separately lockable storage compartments for quick accessibility.
DAWN WIND DEFLECTOR
Designed to perfectly complement the Dawn’s elegant silhouette, the Wind Deflector is manufactured using ultra-modern magnesium casting technology for the best possible blend of light weight and strength. When fitted, it significantly reduces turbulence within the front passenger compartment while driving with the convertible roof open. This creates a more relaxed, unruffled experience and makes conversation easier when travelling at speed.
The iconic Rolls-Royce umbrella has been reimagined with striking colors. Finished with a polished color-tone handle and detailed with our famous Rolls-Royce monogram, it makes for the ultimate everyday accessory.
Comprising an ivory cotton twill canopy with contrasting taupe edging, these beautifully hand-crafted parasols protect you from the sun while offering a touch of elegance to any occasion.
ROLLS-ROYCE PURE WOOL LAP BLANKET
Whether you are sharing a cool evening sunset from your Rolls-Royce Event Seats or just out for an evening open top drive in your Roll-Royce Dawn, our pure wool lap blanket is crafted to make your experience effortless and comfortable. Offered in a variety of designs and crafted of 100% pure wool, the blanket is a perfect accessory for any occasion.
ROLLS-ROYCE VALVE STEM CAPS
Even the smallest details matter to a true Rolls-Royce lover. To top off a very special Rolls-Royce Commission we offer custom Aluminum Valve Stem Caps. For those with a darker image for their Rolls-Royce we also offer the stem caps in Anodized Semi-Gloss Black Finish.
Show your appreciation for your loved ones this Father’s Day with any of these unique auto gifts. Visit here for more ideas of perfect presents.
Rolls-Royce is celebrating the 110-year anniversary of Charles Stewart Rolls’ first non-stop double crossing of the English Channel by airplane.
At 6:30 pm on June 2, 1920, aviation pioneer Charles Stewart Rolls took off alone in his flimsy biplane from Swingate aerodome, near Dover, to achieve the world’s first non-stop double crossing of the English Channel by airplane. He had been waiting in frustration for over a week, his departure repeatedly frustrated by high winds, fog or mechanical problems with the machine. But finally, conditions were perfectly calm and clear. Among the spectators on the cliffs were Rolls’ parents, Lord and Lady Llangattock, and his sister and brother-in-law, Sir John and Lady Shelley.
According to a report in the Daily Telegraph, Rolls reached an altitude of 900 feet and a speed of ‘quite forty miles an hour’ as he approached the coast of France. By 7.15 pm, he was flying over the small French town of Sangatte, where the present-day Channel Tunnel emerges. Leaning out of his airplane, he threw overboard three weighted envelopes, each containing the message: ‘Greetings to the Auto Club of France…Dropped from a Wright airplane crossing from England to France. C. S. Rolls, June 1910. P.S. Vive l’Entente.’’
He then turned northward and set a course for the English coast. At 8.00 pm, he was back in Dover where, the Daily Telegraph reported, “the sea front, cliffs and piers were thronged with people, all in the most intense state of excitement.” Rolls rewarded them in typically flamboyant style, by flying in circles around the outer towers of the town’s medieval castle. “I decided that, as I had plenty of petrol and my engines were working splendidly, I would encircle the Castle, although it would lengthen my flight considerably,” he told the Telegraph correspondent. The crowd loved it. This was more than mere entertainment: they knew they were present at a moment of history.
In an adventure lasting 95 minutes, Rolls had achieved two immortal landmarks. He had become both the first Englishman to fly an airplane across the English Channel, and the first aviator ever to fly non-stop from England to France and back again.
Torsten Müller-Ötvö, Chief Executive Officer of Rolls-Royce Motor Cars, said “Charles Rolls combined a fine technical mind with a bold, adventurous spirit; it is no wonder that aviation and motoring held such powerful, almost magical attractions for him. He was a true pioneer in both fields, instrrumental in the development of aeroplanes and motor cars with his record-breaking feats.”
Rolls-Royce Motor Cars presents 1:8 scale replica of Cullinan:
– Faithfully reproduces every detail of the original in miniature – Clients able to personalize the replica to match their full-size Cullinan, or create a unique objet d’art
“This scale replica brings a new dimension to Cullinan’s Effortless, Everywhere philosophy. Our super-luxury SUV is now as perfectly at ease in the serene surroundings of its owner’s residence as it is in the most challenging and hostile terrain on Earth.” – Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars
Sir Henry Royce once said, “Small things make perfection, but perfection is no small thing.” It is in this vein that Rolls-Royce Motor Cars presents to its clients, perfect scale models of Cullinan, the marque’s stellar SUV.
As daily driving pleasures have been curtailed due to the Covid-19 pandemic, some other of life’s little luxuries have come to the fore. An authentic 1:8 scale replica of a full-sized Cullinan, in which every detail is reproduced with absolute perfection, can now be enjoyed by clients around the world, in the comfort of their own home.
Far more than a mere model, each miniature Cullinan is individually and painstakingly crafted by hand, to the client’s specification, from over 1,000 individual components. This process can take up to 450 hours –over half of the time required to build a full-sized Cullinan at the Home of Rolls-Royce in Goodwood, West Sussex.
The replica is hand-painted using Rolls-Royce color-matched paint, then hand-polished to the marque’s exacting specification; the coachline is even applied using a fine brush, just as it is on the original. Clients may choose from a palette of around 40,000 ‘standard’ colors or replicate their own personal Bespoke finish. The fully functioning exterior lights are operated by a Cullinan-branded remote control; under the bonnet is a perfect likeness of the iconic 6.75-litre twin-turbocharged V12 engine.
On opening the coach doors, illuminated treadplates are revealed, leading to an interior designed and executed with the materials, skill and attention to detail lavished on Cullinan itself. From the headrest embroidery and wood finishes to seat piping and stitching, these Bespoke creations allow clients to recreate their full-size vehicle with astonishing accuracy, or even envision future Cullinans to add to their collection.
World Bee Day aims to strengthen measures to protect bees, which are vital pollinators for almost 90% of the world’s wild flowering plant species and more than 75% of global food crops. Despite their importance in supporting food security and biodiversity, bees are under significant threat worldwide from intensive and monocultural farming practices, land-use change and habitat loss, pesticides and rising temperatures linked to climate change.
Rolls-Royce Motor Cars is actively involved in helping to safeguard these essential, remarkable and highly vulnerable creatures. In 2017, the company established an Apiary at the Home of Rolls-Royce in Goodwood, West Sussex. The Apiary is home to around 250,000 English Honey Bees, which reside in six traditional English-crafted wooden beehives. As well as foraging on the 42-acre Rolls-Royce site, with its half-a-million trees, shrubs and wildflowers, together with eight acres of sedum plants growing on the manufactory’s ‘living roof’, the bees roam over the surrounding 12,000-acre Goodwood Estate, at the heart of the South Downs National Park. Each year, ‘The Rolls-Royce of Honey’ is meticulously hand‑processed by local specialists and served to guests of the marque, including customers commissioning their motor cars in the company’s Atelier suite.
The United Nations designated 20 May as World Bee Day to mark the birthday of Slovenian artist, designer and apiculturist Anton Janša (1734-1773). Considered the father of modern beekeeping, Janša pioneered many methods still in use today. In his seminal treatise A Full Guide to Beekeeping, published posthumously in 1775, he declared: “Amongst all God’s beings there are none so hard working and useful to man with so little attention needed for its keep as the bee.”
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