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360 MAG PODCAST by Vaughn Lowery for 360 MAGAZINE, starring Javier Pedroza, Armon Hayes and LaJune Grant.

360 MAG: A No-Nonsense Conversation

Despite the fact that America has many voices of color, they can seldom be heard. 360 MAGAZINE has always been a place where these people can be represented, so they’ve decided to expand on this mission by launching their own podcast: 360 MAG: A No-Nonsense Conversation. It will also cover the latest news, design and culture, as well as interviews with key industry trend makers. Hosts include Vaughn Lowery, Javier Pedroza, Armon Hayes and LaJune Grant

Lowery called the podcast, “An evocative gallery where everyone can continue to celebrate their singularity.” Pedroza stated, “I’d like for people to feel inspired, joyful, creative and stronger after listening to 360 Mag – a No Nonsense Conversation.” 

In the inaugural episode, Javier Pedroza talked with Latin pop group Piso 21, known for hits such as Me Llamas, Besándote and Déjala Que Vuelva.  360 has also chatted with other major figures: singer Carmen DeLeon, disabled TikTok influencer NotLewy, and actor/rapper Young Dylan. Stay tuned. We will also chat with people from the tech, design, and automotive industries.

360 also recently released an NFT collection called the Animal Series. Four NFTs will be for sale until May 1st. Secure yours now HERE. Find more information HERE

Find the podcast on Apple, Amazon, Google and Spotify. Podcasts will release in both Spanish and English. In addition, Also, 360 MAG possesses a dedicated RSS feed and has launched an account on Twitch to increase reach.

360 Mag – a No Nonsense Conversation Episodes

Young Dylan

About 360 Magazine

360 MAGAZINE is an edgy fashion, lifestyle and culture magazine, introducing cutting-edge brands, entities and trends to taste makers within their respective communities. Founding members have over 30 years of collective experience both as notable talent and  professionals within the realms of fashion, music, art, design and entertainment. 360 is more than just a magazine comprised of journalists, representing a movement of social awareness and change.

360 is a LGBTQIA-friendly publication, officially recognized by the NGLCC. The magazine is contemporary in look and appeal. Quality art content is the constant goal. It will be entertaining, newsworthy and thought-provoking, appealing to a broad entertainment readership. No publication like it is available today, constantly celebrating racial as well as sexual ambiguous talent and artists.

Tyler in T HENRI via T HENRI for use by 360 Magazine

TYLER HENRI GELB

CREATING EXCLUSIVITY

Tyler Gelb, who graduated from the University of California, San Diego with a degree in Economics, worked as a financial analyst for the multinational company Sony between 2010 and 2011. In 2019, to assemble the most exclusive luxury eyewear collection available in the world, the Monaco Series, Tyler became the founder and designer of his international brand, T HENRI, which specializes in limited-batch collectible eyewear productions handmade in Sabae, Japan. 

By keeping the key brand message “Handmade and done the old-fashioned way” in mind, T HENRI commits to creating heritage pieces through sustainable materials. The company currently presents in 15 countries and has gained recognition with the American magazine Forbes. Meanwhile, the excellent marketing team has made the brand successful in different parts of the United States and the world, such as the Netherlands or Liverpool (UK).

Listen to Tyler Gelb’s full conversation with Vaughn on the 360 MAG Podcast HERE.

In 2020, during the pandemic caused by the coronavirus disease, Tyler decided to further accelerate the brand growth by designing something more exclusive than his competitors, especially to take advantage of the Caviar model, which is priced at almost 2K today. This unique collection includes three models: CorsaHydra, and Evo. One of the most notable designs of the collection is the adjustable nose pads which are made in premium quality minerals and could make users feel comfortable by adapting to the size of different noses. The sales that Tyler achieves with this product are high and very successful. 

Tyler adds that he wants to continue to maintain “a unique look that’s hard to come by about our product.” The designer is now creating a kind of high-end line. He and his team will start launching and photographing their campaigns with their grand premiere in September of 14 new models. These beta-titanium made frames are featured with aerodynamic characteristics from those high-performance cars. They are plated in various shades with 18-karat white gold, yellow gold, and rose gold. At the same time, to make the designs ergonomic, Tyler adds that the collections of T HENRI are returning to the colors radar blue and GO yellow as these tones give an exquisite and attractive result. The concept that he wants to carry forward with future productions would be limited to 99th percentile color combinations which would keep the products distinct. 

“Cars and watches are one of the biggest inspirations for me,” Tyler says. As a big fan of cars, Tyler is always galvanized by car brands such as Rolls-Royce for small accessories and Lamborghini for an attractive design. After being inspired by the world’s most talented independent brands, Tyler has created a new limitless eyewear collection, Continental, set in a boxy British Grand Tourer adapted on a high-speed, long-distance circuit. Each setting is electroplated with 1 micron of 18 karat gold, which produces a refined, exclusive, and polished shine.

As an eco and user-friendly brand, T HENRI takes the overall environmental impact and usability under consideration during the manufacturing process. The frames will always be kept as “sort of an organic look rich with color,” with being made in hypoallergenic cotton for human skin. 

Tyler mentions that the 2023 collection is already finished and will start with the 2024 one soon. By utilizing titanium as the new material for future collections, He maintains the idea that he is working on is way ahead to ensure all the designs are done right, as well as control material cost. 

LUXURY EXCLUSIVITY

Tyler’s concept as an entrepreneur is to “further differentiate our product”. Although art and design have a lot in common for him, both concepts have aesthetic purposes and contain the power to distinguish him from other brands. To preserve the exclusivity of the brand, Tyler made each limited production has only 50 pieces per style, and the color combination is laser-bonded and accompanied by a Certificate of Authenticity with the designated production number. Tyler emphasizes that those exclusive pieces are gone and will never be produced again once a color combination is sold out.

As the launch of the new eyewear campaign approaches in September, T HENRI aims to start including a list of celebrities in their eyewear content, as the brand label. 

The company president’s Philosophy is to “believe in yourself” and be risky because “the risk you are taking is on yourself, you have much more control, so I have been able to be riskier.” Tyler states that “I assume and am able to control it and mitigate it instead of putting it in someone else’s hands. It’s a beautiful thing once it reaches a tipping point, but you just have to endure it until you get there.”

The collection that T HENRI represents is the pinnacle of refined luxury and innovative construction practices.

Article:

Andrea Esteban, Vaughn Lowery

Resources:

ABOUT T HENRI

COLLECTIONS

CONTACT

Follow: 

Instagram | Facebook

Veep of Marketing at Lexus via 360 MAGAZINE

Vinay Shahani

Vice President – Head of Marketing at Lexus, Toyota Motor North America

*Listen to Vinay Shahani’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

As a crowded child growing up in and around Detroit, Vinay Shahani was exposed to the motor industry at a very young age. He started working at the Ford Motor Company when his father (of Sindhi descent) emigrated from India to the United States in the 1960s. Vinay became a car lover under the influence of his father: “He was in the car business, and I was also in the car business because I was his son, and I loved that.” Once he moved to Michigan, Vinay earned a Bachelor’s Degree in Mechanical Engineering from the University of Michigan, a Master’s Degree in Business Administration and Manufacturing Systems Engineering from Stanford University. Currently, Vinay lives in the Dallas area.

Vinay is Vice President of Marketing for Lexus, a Japanese high-end car brand created by Toyota Inc., a position he has held since January 2021. He is responsible for Lexus’ marketing activities, including advertising campaigns, media and digital, product marketing and lifecycle management, auto shows, incentive and experiential marketing, and motorsports. He creates a “speak up” environment to make the opinions of all members of his team visible (agency partners and internal staff). Identifying social and commercial values helps expand the brand to various groups of consumers who may not align with the preferences of the Asian population, such as Walton Isaacson (black, Hispanic, and LGBTIQ community) and the IW group.

In addition, he oversees motorsports, engagement marketing, car shows, and other consumer events throughout the United States. Vasser Sullivan is a race team, with worldwide competitors such as Cadillac, Mercedes-Benz, BMW, and Audi, that Lexus empowers with some of the best drivers –  “We definitely want to win, and we have a winning team.” Meanwhile, Lexus also helps improve consumers’ skills in car track by providing the opportunity to study professionally at Performance Driving School.

Since the brand is determined to treat consumers as valued guests, one of Vinay’s top initiatives iis Lexus Hospitality, as it is inspired by the Japanese spirit of hospitality and is committed to providing excellence in customer service. 

Another dimension within the marketing field is monitoring and analyzing the results after experimenting with the Lexus IS 500 model and the Lexus RC F Track Edition. 

Under the massive influence of the metaverse today, Vinay mentions that Lexus is creating its own Mark Netscape plus Upstream to figure out what the role of Lexus is as a brand in the metaverse. In addition, they are in talks with global partners like Lexus International to find out what is being sought out in Japan while identifying markets in the US, Canada, and Great Britain. Based on the diverse target audience of Lexus in the United States, Vinay seeks to use digital media and the National Brand Day to show brand culture and emotion, even

creating a TikTok account to get closer to younger audiences.  

As a high environment-friendly brand, by 2035, Vinay plans for Lexus to be a ‘global 100% battery electric’ vehicle brand to reduce fossil fuel consumption and emissions. With these measures, it’s great to see the carbon footprint will be reduced thanks to the company’s shift. 

Finally, Vinay adds that “it is important that we know who we are as a brand from a strategic perspective.” With this, they are trying to add attractive and technological accessories to their vehicles that give the driver great confidence in the handling and control of their car. “Maintaining a love for performance cars gets your heart rate up, it excites you, and that’s something we definitely want to associate with different brands.”

Article: 

Andrea Esteban, Vaughn Lowery, Krishan Narsinghani, Armon Hayes

Resources:

Lexus & Toyota Motor North America

Links to the 2023 product announcements: Toyota New Product Showcase and 

Lexus New Product Showcase

RZ images can be found within the 2023 Lexus RZ album on this page.

Link to each brand’s Livestream press conference:

Toyota | Lexus

Link to Toyota Connected ‘Cabin Awareness’ Concept press release

Links to the final PDFs of the speaker support slides for each presentation:

Toyota , Lexus × Sequoia First Drive

Follow Vinay Shahani: Instagram | LinkedIn