Former captain of Manchester United Eric Cantona announced the launch of his very own travel brand in collaboration with DHARMA, the travel organization that has released travel brands such as Equinox and Culture Trip.
Cantona commented on the inspiration for the travel brand, stating, “Our idea was to create the most passionate football trips on earth, with charisma and soul. Everything today is optimized for price – we wanted to optimize for passion.”
Looking FC, named after the Looking For documentary series produced by Cantona and his brothers (Canto Bros Productions), includes 4-day trips produced by Cantona himself. Guests are taken along an exclusive experience traveling global football cities through the point-of-view of the world’s leading clubs and their devoted fans. Each trip concludes with a Game Day experience seated in the passion sections of stadiums showcased for big League and Champions League competitions. If the Game Day experience wasn’t enough, trips also consist of immersive experiences like fan chant workshops, sports-themed graffiti tours and method briefings with journalists.
The nine trips included this season consist of Manchester (United), Buenos Aires (Boca), Liverpool (Liverpool), Milan (Inter), Madrid (Real Madrid), Barcelona (Barca), Paris (PSG), Lisbon (Sporting), and Casablanca (Raja), with thrilling events planned including Liverpool v Manchester United at Anfield, a Real Madrid v FC Barcelona El Clásico at Bernabeu, and a PSG v Marseille Le Classique at the Parc des Princes. Scheduling is intended for groups but is available to be booked privately to enjoy with your friends and families.
Pricing starts at 1,290 Euros per person based on double occupancy. Included in each ticket is all accommodations, experience, most meals, guides and game tickets.
Looking FC showcases the use of a people, plant and profit approach; in the first-of-its-kind partnership with Common Goal, Looking FC will donate 1% of its returns to fund the UN’s Sustainable Development Goals Initiative. The trips are designed with intention to strengthen local businesses, and each trip is carbon offset through Thrust Carbon.
DHARMA is an emerging travel brand that creates one-of-a-kind experiences. Entering a pivotal period of growth for the company, DHARMA is creating relationships with brands at the top of social markets to continue their purpose of uniting the people of the world through the “power of shared experience.”
CXO and co-founder of DHARMA Leah Howe spoke on the company, stating, “DHARMA brings the passion economy to the travel space by applying the people-buy-people mantra that has been tried and tested for products to experiences. When you build an experience for a specific community it is hyper-personalized. Am I going on a fitness trip curated by my favorite wellness instructor, or a culinary trip curated by a star chef, or on a football trip designed by my idol? The future of travel is social.”
About Eric Cantona
The French football player Eric Cantona has been in the spotlight since the beginnings of his career. Cantona’s football career took off when he was 15, and he started playing with Auxerre during the 1983-84 season. Later in his career during 1993, Cantona played a vital role in Manchester’s first league title in 26 years. Cantona was voted the greatest ever Manchester United player by Inside United magazine. After his retirement from football, Cantona began his career as an actor. In 2009 he played himself in ‘Looking for Eric,’ directed by Ken Loach that won a British Independent Film Award.