Posts tagged with "HotNewHipHop"

Toosii's New Single "Love is..." Cover Art via U Music Group for use by 360 MAGAZINE

TOOSII – LOVE IS

Today, South Coast Music Group/Capitol Records released Toosii’s new single, Love is., a soul-baring look at the pain and confusion that follows a break-up. Listen HERE. Poignant keyboards accompany Toosii’s poetic delivery on the track, which samples Julia Michaels Love Is Weird, a song from her 2021 debut album. Earlier this month, Toosii shared a snippet of his new song on TikTok. The sound now has more than 35,000 creations with over 14 million combined views on the platform.

In the official video for Love is., which premiered today, Toosii revisits and reflects on a relationship’s tragic end. He shot the visual in Los Angeles, once again teaming up with director Noratchetss, who collaborated with Toosii on such videos as Secrets and Traumatized. View Love is. HERE.

The 22-year-old Syracuse-born, Raleigh-based artist will perform at Rolling Loud Miami (July 23) and New York (September 25). After beginning 2021 as a member of XXL’s esteemed Freshman Class, Toosii went on release the mixtape Thank You For Believing, which earned acclaim from The Fader, Complex, The Source, and others and was followed by a deluxe edition, Thank You For Believing: The Manifestation, which included 10 additional original songs. By year’s end, he had crossed the threshold of one billion global catalog streams and completed his first U.S. headline tour, which included sold-out shows in New York City, Chicago, Washington, DC, Boston, Houston, and Orlando.

Love isis the follow-up to Keeper, which XXL Mag named as one of the best new hip-hop songs upon its release last month. HotNewHipHop said, The beat for the song is exemplary, combining both an R&B and hip-hop sound, Toosii shows off his ability to be a rapper and a singer all on the same track. Hailing Keeper as one of the songs you need to add to your rotation, BET observed, Toosii has a knack for heartfelt records. View the official video for Keeper HERE.

KB Mike – Old Wounds

Emerging as a force to be reckoned with, buzzing Chicago phenom KB Mike reveals his debut Old Wounds EP via Republic Records on June 17.

To celebrate the project’s arrival, he shares the emotionally charged track “Pain” feat. Stunna Gambino. KB Mike cuts deep on the track, which hints at the scope of his signature sound.

Old Wounds also features recent fan favorites such as “Thru Worse N Thru Better” and “What We Had.” The nine-track collection dips into moments of intense catharsis on “Killas” and the piano-laden “Pain” where he asks, “Fuck you know about pain? That’s all I know.” Elsewhere, “Sneaky Link” delivers a slippery and slick hook, illuminating his versatility all-around.

He recently ignited an open verse challenge on TikTok, generating thousands of creates and stirring up anticipation for Old Wounds.

Experience every emotion from KB Mike on Old Wounds

He has been canvasing the country with Marzz on the Love Letters Tour. Tonight, he will performing at Mercury Ballroom in Louisville, KY for his final stop on the tour.

KB Mike has built momentum throughout 2022 with tracks such as “Members” with Yungeen Ace. It followed “Keep Yo Head Up” which continues to gain traction on streaming platforms. Just prior, he dropped the powerful “Deserve Better,” which addressed domestic violence head on. Upon arrival, HotNewHipHop claimed, “The nearly three minute track sees the rapper encourage listeners to remove themselves from toxic relationships while spreading awareness about the brutal realities of domestic violence.” Maintaining his momentum, “Deserve Better” arrived on the heels of his latest single and music video “L.O.V.E.” and his breakout anthem “Used To,” which has racked up millions of streams to date. He’s already received looks from Elevator, REVOLT, and many more.

KB Mike has a massive 2022 ahead. Stay tuned!

Ka$dami via Kierra Felton for Republic Records for use by 360 Magazine

Ka$dami – Phoenix

Continuing his meteoric breakthrough, 17-year-old rapper, entrepreneur, visionary and the DMV’s hottest rising star KA$HDAMI revealed a new single entitled “Phoenix.” Listen HERE

On the track, an otherworldly beat rattles underneath his entrancing, engaging and ethereal flow. His hypnotic delivery instantly captivates before his voice takes flight on an airy refrain. The track dissolves into piano before the momentum picks back up with another round verbal wizardry. 

It serves as the follow-up to last month’s “posed2be.” The latter instantly drew critical acclaim. In addition to plugs from Our Generation Music and more, HotNewHipHop wrote, “it’s been a pleasure to watch him evolve and reach new levels with each of his releases.”

Everything just heralds the arrival of his anxiously awaited new project World Damination coming soon.

Within less than a year, KA$HDAMI has skyrocketed to the forefront of the culture as an innovator, and he’s got the receipts to prove it. Beyond posting up 40 million total YouTube views, he has generated over 200 million global streams, notching two songs with 30 million-plus streams—”Look N The Mirror!” and “Reparations.” He has infiltrated top playlists such as Spotify‘s Most Necessary, Internet People, and big on the internet; Apple Music‘s The Plug and Cloud Rap; and Amazon‘s Fresh Hip-Hop and Breakthrough Hip-Hop. His various co-signs range from Internet Money, Lil Tecca and Cole Bennett to UnoTheActivist, Yung Bans and Trippie Redd who invited him to hit the stage during his Chicago Lyrical Lemonade set and even shared the tracklisting of his HYPERNOVA mixtape. Establishing himself as an entrepreneur, he owns and runs his own clothing line, KA$HWAYZ. Acclaim has also followed from Pitchfork (“Must Hear Rap Song of the Day”), Pigeons & Planes (“Best New Artists”), and more. 

Most recently, HYPERNOVA. raked in tens of millions of streams as XXL raved, “His sense of humor is more off the wall, and his beat choice is unique,” and cited him among “the ranks of new rappers making a name for themselves in the game.” HotNewHipHop highlighted “his growth as an artist throughout his career.”

Kur via Kierra Felton for Republic Records for use by 360 Magazine

Kur – The Hold Over

Drumming up palpable buzz, rising Philadelphia force of nature Kur revealed a new bundle of songs entitled The Hold Over via Meek Mill‘s DreamChasers and Roc Nation/Republic Records. Listen to The Hold OverHERE.

To celebrate the project’s arrival, he shared the music video for the new single, “For My Fam.” Watch it HERE. The intense production matches his energetic rhymes as he declares, “I done got so many scars, but I’m grateful.” He instantly captivates with bold bars and a hard-hitting hook. The visual seamlessly translates this spirit to the screen and illuminates his star power. 

He bulldozed a path for The Hold Over with “Road to the Riches” last month. It arrived to garner critical acclaim. HotNewHipHop described him as a “talented lyricist,” and Essence highlighted it among “New Music This Week.” The project also boasts previously released “Sheist,” “Let’s Talk,” and “Play It Cool.”

Next up, he’ll deliver a hometown performance at the Roots Picnic on June 4th.As the story goes, Kur first cut his teeth by leaving the competition speechless during lunchtime cyphers at W.B. Saul High School. Projects such as the Straight From The Kur mixtape and Upside Down Cake EP (where he murdered the beat for Drake‘s “Poundcake“) led to the biggest hometown endorsement possible. Meek Mill shared lyrics from “33 Shots” on Twitter as Kur went on to participate in the 2016 BET Hip Hop Awards cypher with Sam Black, Ms. Jade, Dave East and Young M.A. Around the same time, he joined forces with New York phenomenon Dave East for the EP, Born Broke, Die Rich.

2019 saw him approach critical mass. His project Shakur spawned the infectious “Crack” and powerful “Soul” [feat. Mozzy], eclipsing 10 million cumulative global streams. On its heels, “Spare Me” vaulted to #14 on the Apple Music Hip-Hop and Rap Chart and #20 on the All Genres Chart. This prompted Meek Mill to proclaim Kur as “the soul of Philly”. Signed to DreamChasers in partnership with Roc Nation and Republic, the 2021 LP It Shouldn’t Be Like This elevated his total streams past 77 million.

headphones image by Alex Bogdan for use by 360 Magazine

KB Mike – What We Had

Buzzing Chicago phenom KB Mike reveals his emotionally charged new single “What We Had” via Republic Records. Listen to “What We Had” HERE

On the track, his voice echoes between strains of soft piano. He looks back nostalgically on an old relationship with hopes of a new beginning. It showcases his dynamic range from moments of melodic bliss to high register explorations of heartbreak.

This Spring, KB Mike joins Marzz on the Love Letters Tour. It kicks off on April 22 at Cambridge Room @ HOB in Dallas, TX, visits major markets, and concludes on June 17 in Louisville, KY at Mercury Ballroom. Get tickets HERE.

He has built momentum throughout 2022 with tracks such as “Members” with Yungeen Ace. It followed “Keep Yo Head Up” which continues to gain traction on streaming platforms. Just prior, KB Mike dropped the powerful “Deserve Better,” which addressed domestic violence head-on. Upon arrival, HotNewHipHop claimed, “The nearly three-minute track sees the rapper encourage listeners to remove themselves from toxic relationships while spreading awareness about the brutal realities of domestic violence.” Maintaining his momentum, “Deserve Better” arrived on the heels of his latest single and music video “L.O.V.E.” and his breakout anthem “Used To,” which has racked up millions of streams to date. He’s already received looks from Elevator, REVOLT and many more.

KB Mike has a massive 2022 ahead. Stay tuned!

About KB Mike

A show of emotion equates to a show of strength. KB Mike doesn’t hold back his emotions. In the process, he asserts himself as a strong, soulful, and spirited voice for not only his native Chicago, but the culture at large. He’s endured his fair share of pain and gained wisdom and perspective as a result. Growing up on the city’s notorious Southside, he watched friends and family fall prey to violence and drugs. At the same time, he gained popularity throughout his high school and community. Stuck at home on house arrest, he honed his voice through a series of freestyles online. During 2020, he brought his Spotify stream tally into the millions on the back of “Addicted” and initial breakthrough “Deep In Love.” After piling up over 15 million views and 10 million streams, the artist immediately connects by holding nothing back.

NBA Meechy Baby via Motown Records for use by 360 Magazine

NBA Meechy Baby – Get in There

Kicking off 2022 with a bang, Meechy Baby unleashes a brand new single and music video entitled “Get in There” via Never Broke Again/Motown. Listen HERE. Watch the music video HERE.

The track hinges on a jaggedly menacing beat fueled by 808s and skittering cymbals as Meechy Baby tears through the production with tenacious verses. It all culminates on a commanding hook, “Get in there.” In the accompanying visual, he turns up next to a luxury SUV as he flows directly into the camera. It hints at his unbridled star power and raw charisma.

He captured the attention of audiences everywhere on last year’s red-hot compilation “Never Broke Again Vol. 1.” Across a stacked track listing, he bodied “Pure Dope” [feat. Rjae & Rojay MLP], “Chippewa,” “Til Da Morning,” “Parking Lot,” and “Cutlass.” Of the latter, HotNewHipHop praised, “Paying ode to the old school car, the rapper brings high energy,” and Rolling Stone noted, “He raps about his lifestyle and his love of the American classic.” He has already amassed over 3 million streams and counting.

However, everything just paves the way for more music from Meechy Baby.

About Motown Records

Motown Records defines, leads, and drives global entertainment and culture every day. It is home to the most culturally impactful artists and partners in the world including Asiahn, City Girls, Erykah Badu, Kem, Lil Baby, Lil Yachty, Migos, Ne-Yo, TheHxliday, Tiana Major9, and Vince Staples along with Quality Control Music, Blacksmith Records and Since the 80’s.

Motown is a beacon of transformative, inter-generational success guided by forward-thinking leaders who have introduced the world to some of the most iconic songs and artists in history. From supporting the dreams of Black artists to inspiring and empowering entrepreneurs whose focus and dedication to great artists, great songs, artist development, hard work, shattering barriers, and limitless dreams are always at the heart of all that they do. Motown will always be the place where Black dreamers are supported and protected, dreams are achieved, and the sound of youth culture is cultivated around the globe.

Gemaine × Charlie Heat – No Questions

Compton singer/ songwriter Germaine and distinguished producer Charlie Heat teamed up to produce their upcoming album New Jack City, with top single “No Questions” dropping January 21. The debuting single drops with a music video, in which Gemaine’s vocal capabilities are highlighted, showcasing old-fashioned R&B ballads. The arrangement showcases simplistic production from Charlie Heat, making room for Gemaine’s diving vocals, before captivating keys and percussion swoop in.

Gemaine speaks about his inspiration for the single, stating, “I was inspired to write “No Questions” by a tweet that I saw from Issa Rae. She mentioned she was listening to Mint Condition’s “Breaking My Heart” and said she wished men today would be more like the R&B singers from the past. She was bringing attention to the fact that loving a woman used to be cool. It inspired me to make a record that had a similar energy but with a modern sound. I wrote this song to remind men that there’s nothing wrong with being soft-spoken and romantic with your girl.”

The debut of “No Questions” precedes the release of Gemaine’s Lefty EP, issued in 2020. The EP received critical acclaim by HotNewHipHopHipHopDXRated R&B, and more. With the arrival of the forthcoming collaboration album New Jack City between Gemaine and producers Ymtk and DJ Charlie Heat, we can only expect out-of-this-world work. The production affiliates operate as executive producers for the album, featuring credentials with artists Madonna, Ye, Kehlani, Lil Uzi Vert and more. The producers join forces in the project to illustrate Gemain’s creative concept with impeccable execution.

Gemaine and Charlie Heat knew that they struck gold working together on early studio sessions, shortly after deciding to team up on an artistic project. The upcoming album channels reference from old-school gangster films like edgy 1991 thriller New Jack City. Gemaine and his collaborators have generated a distinguished sound and essence for the album, producing brilliant tracks that highlight creative brotherhood stemming from the teams’ cooperative work ethic.

360 had the opportunity to chat with Gemaine about his distinctive R&B spirit, what he wants for the future of his career and how he plans on accomplishing it.

What makes you stand apart from other R&B artists?

I am genuinely moving with love, and being fearless about it. I think it’s bigger than me and my selfish needs. I love the music that inspired me and want to bridge the gap of where r&b is now and where it came from. I think my approach will do that, and I am a student of the game. If my music becomes popular, people will have to understand where it came from to do it and I’m not afraid to fail while doing so. Being a trendsetter ain’t easy but that’s what I’m striving to do. [To] create a new wave and a new appreciation to a different approach.

What can we expect from your upcoming album New Jack City?

Authentic chemistry from a group of guys who really love music, and who are not afraid to be themselves. I’m the voice to the music but the attitude and tone of the album is a collective effort

What is your goal for your career in 2022?

I would just love to be in the discussion of the “up next” artist to take over the game. I think I belong, and I know [that] if I get my foot in the door I’ll really do my thing

What is the biggest goal you aim to accomplish within your career?

Longevity and impact. Money is cool and fame is nice but having a legacy that outlives me is something I would be most proud of and strive for and what motivates everything I do. I want to be remembered. I want to be great.

About Gemaine

Compton native singer, songwriter and producer Gemaine is R&B’s up and coming star. Being initially introduced to music in church, Gemaine made his first public debut at the age of 18. In this debut, a video of him singing at a local Guitar Center went viral on TikTok, and this was when he decided to actively start pursuing music. Gemaine moved to New York City at the age of 19, where he uncovered the grit and hustle that would be needed to accomplish all his goals and dreams. Gemaine’s unique tone and modern vibe are reminiscent of artists like Al B. Sure and Bobby Brown. Gemaine takes inspiration from these artists, and aims to generate his own movement pushing for fresh R&B. What sets Gemaine apart from other mainstream artists is his sincere ambition and dedication. Gemaine is a perfectionist that places value on being enthralled in the artistic process of each of his records. His passion for R&B music paired with his impeccable ability to connect and transmit his vision through his craft make him an artist that is steadily on the rise.

bbv heavy cover art image by BBV and Republic Records Media for use by 360 Magazine

Big Boss Vette Releases Single

Rising St. Louis Rapper Drops New Single “Heavy”

On the heels of critical acclaim and an onslaught of anthems, one of hip-hop’s hottest new voices Big Boss Vette gets real on a new single and video entitled “Heavy”.

It’s available via Beatstaz/Amigo Records/Republic Records.

Ominous piano sets the tone as she bodies stacked 808s with one caustic confession after another. She admits, “I was at my lowest, and they counted me out, and “I lost everything. I ain’t have it easy believe me. However, her fierce flow accelerates towards a bold declaration, “I’m the hottest in the game, yeah I said it.It illuminates another side of the rising rapper.

It also serves as the perfect counterpoint to her recently released self-titled single “Big Boss Vette. Right out of the gate, HotNewHipHop described it as “filled with upbeat bass as Vette’s personality and charisma take the lead, before adding, “it will keep her name stuck in your head.

Stay tuned for more music soon!

Popping up everywhere, she also revealed the cinematic visual for “Eater,” inciting a flurry of activity online. It earned plugs from 4 Sho Magazine and Consequence of Sound hailing the single as a “lively take on New Orleans bounce music,” calling Big Boss Vette “one to watch”.

Meanwhile, “Make Em Mad” soundtracked an episode of HBO’s EMMY® Award-nominated Insecure from creator Issa Rae. It played during a key scene of episode 2 from the farewell season 5. Big Boss Vette excitedly broke the news on social media.

No stranger to making bangers, Vette put numbers on the boards with independent tracks such as “Bad Bitch,” “Outside,” “No Fakin,” “Make Em Mad,” and more. This year, she caught the attention of Republic Records and signed to the label.

Now, she’s got even more heat on deck. You’ve been warned. There’s a new boss in town.

About Big Boss Vette
Big Boss Vette asserts herself as a bright, blunt, and bold force for hip-hop with unapologetic bars, undeniable style, and a fiery flow of her own. The St. Louis rapper and singer lights up any room and instantly commands attention. As a kid, Big Boss Vette told everyone, “I want to be a rapper,” and she made good on her promise. Taking to social media, she posted freestyles on Facebook during high school, remixing the likes of Dej Loaf’s “Try Me” and making a viral impact with millions of views. She regularly uploaded remixes to YouTube and attracted an audience. However, trouble followed her everywhere—until she got shot. Changing the course of her life, she served up “Bad Bitch” in 2019 and racked up 1.7 million YouTube views. A year later, “Outside” exploded. Following a much-liked teaser video, her TikTok followers demanded the full version, and she delivered. It lit up TikTok with countless anime creates and support from Chlöe Bailey. At the same time, it generated 8 million Spotify streams and 2 million YouTube views. During 2021, she picked up the pace with “No Fakin,” “Dog Ass *****,” and more. Along the way, she attracted the attention of Republic Records and landed a deal with the label. After raking in over 30 million total streams independently, she bosses up on a series of singles led by “Eater.”

General via Republic Records Media for use by 360 Magazine

Coi Leray × DaBaby – TWINNEM

Supercharging her fastest-rising hit yet, Platinum superstar Coi Leray reups her mega-viral best friend anthem “TWINNEM” with the Official Remix featuring DaBaby out today via Republic Records! Listen to “TWINNEM (Remix)” [feat. DaBaby]—HERE

With the Remix, she adds another dimension to the fan favorite banger. Coi’s relentless energy commands attention, while multi-platinum Charlotte spitter DaBaby pulls up with a smooth and slick cameo punctuated by dynamic bars.

The original “TWINNEM” has already clocked 22 million-plus streams and 12 million views on the music video. Taking over TikTok, it inspired a staggering 5 million video creates, yielding 6 billion global views thus far. Not to mention, it vaulted to #1 on the US TikTok Chart #2 on the US/Global Billboard Triller Chart. Among those millions of clips, Justin Bieber, Paris Hilton, Ed Sheeran, Kevin Hart, Lil Baby, Jason Derulo, Cheech & Chong, Kim Petras, Tia Mowry, Frankie Grande, Ashley Tisdale, and more have all busted a move to the track.

Coi continues to prove her prowess on stage, evolving into one of the culture’s hottest performers and most explosive entertainers. She just wrapped up the sold out Back Outside Tour, supporting Lil Baby and Lil Durk.

Meanwhile, she left the crowd and critics stunned at Rolling Loud NYC. HotNewHipHop raved, “If there’s anything her Rolling Loud set proved this weekend, it’s that she’s unquestionably got the full package” and called it “one of the fun-filled sets of Day 3.

Making her grand debut, Coi recently took over New York Fashion Week. She rocked custom looks for both Moschino and Laquan Smith, and PAPER chronicled her domination this year.

Leray’s last single, “Okay Yeah,” has amassed millions of streams. Uproxx praised the single, writing that Leray “extends her streak of consistent flexing by bragging about her wealth, shopping habits, and jewelry all while also brushing off her haters in the process.” Revolt wrote that Leray “has no plans of letting up.” Not to mention, “Okay Yeah” notably features on the blockbuster Madden 22 in-game and on the Official Soundtrack Album.

It arrives in the wake of her recent banger “At The Top” [feat. Kodak Black & Mustard]. To date, it has racked up over 4.2 million streams and earned widespread praise. UPROXX highlighted “variety of flows from the lilting melody of the hook to a Playboi Carti-esque, clipped cadence at the beginning of her verse,” and The Source assured “Coi Leray is keeping her hot streak going.” HotNewHipHop put it best, “she’s only concerned with things that will help her ‘elevate,’ and she’s stuck to her word.” Not to mention, she stands out among this year’s coveted XXL “Freshman Class.”

Coi shows no signs of stopping or slowing down. In 2021, she served up “Bout Me.” Receiving critical acclaim, Complex praised her integration of “of pop and hip-hop worlds, with her oscillating between staccato raps and warbling, auto-tuned vocals,” and Hip Hop Weekly noted she “keeps the hits coming.”

It followed closely on the heels of the blockbuster music video for “BIG PURR (Prrd)” which recently earned RIAA Gold Certification.  Right out of the gate, it racked up 1.7 million views in less than a week. HipHopDX raved, “One of 2021’s hottest collaborations has an even hotter video to match its Billboard-blazing hype,” and UPROXX put it best, “Coi Leray’s 2021 is off to a fantastic start.” It’s already amassed over 40 million total streams and counting.

Since its release, “BIG PURR (Prrd)” has spawned 660K-plus videos on TikTok with nearly 50 million views. The song has also charted on the Billboard Hot 100 and Rolling Stone Top 100 songs charts, where it continues to climb. Its predecessor “No More Parties” picked up her first gold plaque from the RIAA and scaled the Billboard Hot 100, where it’s ascending the top 30. It soundtracked nearly 500k videos on TikTok with over 71.5 million views. The “No More Parties (Remix)” music video remains in the Top 10 most watched videos on VEVO and a fixture in mtvU’s rotation.

Coi also made her television debut on The Tonight Show Starring Jimmy Fallon with a performance of “No More Parties.” Watch it HERE.

About Coi Leray

Accelerating her rapid rise, Coi holds a spot in the Top 5 of the Billboard Emerging Artists chart and on Rolling Stone’s Breakthrough 25. Additionally, Billboard christened her the “R&B/Hip-Hop Rookie of the Month.” What’s more, Coi has received public support from industry heavyweights such as Drake, Megan The Stallion, Cardi B and CityGirls- JT & Yung Miami.

Coi Leray also stars in a new campaign for the SKIMS “Cozy Collection” by Kim Kardashian West. For the campaign, Coi Leray modeled the new collection and linked up with singer Destiny Rodgers for a special SKIMS TikTok to Destiny’s song, “Tom Boy” which was reposted on Instagram stories and praised by Kim Kardashian West. Coi can be seen in the official video for the revamped single.

Reyana Maria via Republic Records for use by 360 Magazine

Reyanna Maria – Used Two

19-year-old Melbourne-based Filipino pop/R&B singer and songwriter Reyanna Maria serves up a sizzling new single: “Used 2”.

Get it HERE via Victor Victor Worldwide/Republic Records.

On the track, an airy beat brushes up against her smooth delivery as she warns, “I might throw it back on your man like you used to.” With attitude and swagger, she continues to flex with a flirty promise, “Your man coming home with me, because I know he don’t like the way you do.” The track highlights her dynamic vocals, provocative lyrics, and undeniable energy. 

It arrives on the heels of “What’s Ur Sign?” The latter has amassed over 1 million streams to date in addition to reeling in critical acclaim.  Billboard named it among the “R&B/Hip-Hop Fresh Picks of the Week,” and claimed: “the track is catchy and confident, setting the laid-back singer up for an equally lovable follow-up release.” Bongmines Entertainment attested, “‘What’s Ur Sign?’ contains a relatable narrative, flirtatious lyrics, and an ear-pleasing vocal flow.”

Reyanna exploded with the buzzing single “So Pretty” and its Tyga-assisted Official Remix. Right out of the gate, HIGHSNOBIETY named her among “Creators to Watch Right Now” and raved, “Reyanna Maria is the face of a new league of home-grown artists who are using social media to take the reigns of their careers and cultivating their presence in the music industry on their own terms.” Meanwhile, she also picked up plugs from Forbes, HotNewHipHop, and more.

“So Pretty” initially came to life when Reyanna sang on a duet challenge on TikTok. The spur-of-the-moment sound that was created from the video exploded with over 20 million views and 1 million-plus TikTok videos. On its heels, the original track posted up 45 million-plus streams and counting to date. Videos using “So Pretty” were created by Chrissy Teigen (34M Followers), Bella Poarch (56.4M Followers), Alicia Keys (20.7M Followers), Vanessa Bryant (14.3M Followers) and many more!

Even when clutching the tiny microphone of her wired earbuds and serenading a smartphone camera, Reyanna Maria exudes the kind of charisma and attitude meant for the global spotlight. Within a few months’ time, the 19-year-old Melbourne-based Filipino songstress has already inspired 1 million-plus TikTok videos and racked up over 12 million streams. By the age of fourteen, she started to fill a notebook with lyrics and song ideas. She posted covers online and mimicked idols such as Ariana Grande and Jhené Aiko. As part of an online challenge, she went live on TikTok to sing on a beat. The initial clip of “So Pretty” exploded with nearly 10 million views as they finished the song together in two more successive posts, totaling 22 million views. Victor Victor Worldwide founder Steven Victor signed Reyanna on the spot once he found out about her video. Now, the official release of “So Pretty” [feat. Tyga] formally introduces Reyanna Maria as a fiery force for pop and R&B.