Posts tagged with "hip hop music"

Heather Skovlund for use by 360 Magazine

Art Basel VIP Minting Event

Established and renowned art dealer Avery Andon has collaborated with hip-hop legend and WuTang Clan founding member Ghostface Killah, along with the world-renowned jeweler Jason Arasheben, of Beverly Hills Minted Jewelry. This established team has joined forces to curate a minted NFT for the new art NFT platform and marketplace, ArtGrails.

Melting down Ghostface Killah’s Golden Eagle Bracelet, the 24k solid gold bracelet was transformed into a large one-pound gold coin that was minted as an NFT. The “Golden Eagle Bracelet” was made by jeweler Jason of Beverly Hills. Jason curates’ pieces for his clients that range from LeBron James, Drake, Mariah Carey, J-Lo and so many more phenomenal stars.

On November 30th the reimagined coin and an NFT video of the original form being liquefied and minted will be available as one exclusive set on the ArtGrails platform. This means that the piece will in the end only be purchasable by one buyer. ArtGrails is holding an invite-only VIP viewing event, art show and kick-off party on November 30th to celebrate the beginning of Art Basel 2021. The exclusive set of events will be held in the design distract of Miami. ArtGrails will not be posting content of the exclusive “minting event” video, so the auction winner will have the decision to make the video public or not.

The iconic 24k Golden Eagle Bracelet exemplifies an emblem in hip-hop history, and with the minting of the piece, now someone else will be able to own such a legendary piece of hip-hop history. The coin that is up for grabs will come with an NFT video that showcases Ghostface and Jason of Beverly Hills melting the bracelet into coin form. The video serves as a “tokenized physical asset that will accompany the minting of the video taken of the transformative goldsmithery into an NFT.”

Jason of Beverly Hills has continued to heavily influence and impact hip-hop history through the collaboration of this piece. While breaking down an emblem of hip-hop history, he also creates a new, reformed piece of that history. His work merges the physical and digital world in a way that has never been seen before. Avery Andon had the brilliant idea of the collaboration between Ghostface Killah and Jason of Beverly Hills for this creation. Andon leads ArtGrails upcoming NFT drops that highlight a wide range of renowned and influential buyers.

Andon comments on the event, stating, “this auction features some of the most monumental custom NFTs ever created, which required a platform that provides a truly custom experience for delivering high-end art. With NFTs en route to becoming an industry standard, ArtGrails pushes the industry forward, demonstrating that the future of fine art and collectibles goes beyond paper certificates of authenticity; therefore raising the standard for art buyers, owners, and dealers.”

The singular, unique set that includes the Ghostface Killah Gold Coin and the NFT Video of the melting and minting of the previous bracelet opens for auction on ArtGrails.com at 5:00PM EST on November 30th. The auction will end at 5:00PM EST on December 5th. To learn more about ArtGrails and to participate in the online NFT auctions, please visit the ArtGrails website at http://wwwartgrails.com.

Eminem illustration by Kaelen Felix for 360 MAGAZINE

Mom’s Spaghetti Opening in Detroit

Mom’s Spaghetti–the concept restaurant featuring menu items centered around the legendary lyric from Eminem’s iconic “Lose Yourself”–will be opening a brick-and-mortar location in downtown Detroit. The restaurant, located within the newly-opened Union Assembly restaurant at 2131 Woodward Avenue “in the alley between Union Assembly and The Fillmore,” opens for business at 5:00 pm on September 29.
Eminem and his manager Paul Rosenberg partnered with Union Joints restaurant group–with whom they worked on the original project–to create the permanent location. Stans are likely already familiar with Mom’s Spaghetti; the concept was launched in 2017 as a pop-up at The Shelter, the iconic music venue at legendary St. Andrew’s Hall in Detroit, in conjunction with the release of Eminem’s “Revival” album. The pasta pop-up then made intermittent appearances at various Eminem live festival performances and events over the course of the following year including Coachella, Firefly and Governor’s Ball. During the pandemic, Shady Records contracted Union Joints to deliver Mom’s Spaghetti to frontline caregivers at eight hospitals and to those administering Covid-19 vaccinations at the TCF Center (formerly Cobo Hall) garage in Detroit. Now, Detroiters and those visiting downtown can get their fix of the spaghetti-based menu whenever they are in the area.
“We’ve had a lot of fun putting this project together with the folks at Union Joints, and the response from fans has been overwhelmingly positive,” said Paul Rosenberg, manager for Eminem. “The previous pop-ups were really a test for us to determine whether there was enthusiasm for a regularly-occurring Mom’s Spaghetti spot that would be open all year long. We are really pleased to announce the arrival of the walk-up restaurant and adjacent upstairs store, called The Trailer, where fans can experience a uniquely-curated environment and obtain merch and other items from Eminem and his new pasta operation.”
Curt Catallo, co-owner of Union Joints, added, “When we were first tapped to create the pop-ups it was an honor for all of us involved. The opportunity to build a permanent location based on an incredibly meta reference was one that everyone at Union Joints, as a Metro Detroit restaurant group, took very seriously. We’re proud of the fact that we created a scratch sauce that tastes like it’s straight from the jar, and wok-firing the noodles gives it that leftover pasta snap. The walk-up window and small diner-like spot for people to eat add to the feeling that this is a homegrown, DIY experience. And The Trailer retail space that Ann (Stevenson) designed is a nod to Eminem’s character in 8 Mile…it’s something that belongs in Detroit, and it feels right at home in this space.”
Keen-eyed Detroiters may have noticed that Mom’s Spaghetti was initially teased with a commercial that ran throughout this past weekend on local television; you can view the spot HERE. Mom’s Spaghetti occupies a small bodega space within Union Assembly. Designed by Ann Stevenson, the space feels as though the rest of the restaurant was built around it… like a longstanding neighborhood holdout that wouldn’t budge. Mom’s is ordered and served via a walk-up window in the alley with limited customer seating inside next to the bodega space.
September 29 also sees the opening of The Trailer, a dedicated Eminem retail space that’s located above the Mom’s Spaghetti kitchen. A nod to B. Rabbit’s trailer from 8 Mile, the space features Mom’s Spaghetti merch, items from the Eminem retail collection (including limited editions and coveted dead stock) and memorabilia from the Eminem archives. Expect drops and rotating stock in this retail space, which is limited to eight Stans at a time.
For more information on Mom’s Spaghetti, click HERE.

About Eminem
Over the course of his career, Eminem has sold over 130 million albums and 389 million singles worldwide. He was Nielsen SoundScan’s top-selling artist of the 2000s with 32.2 million albums sold in that decade in the U.S. alone. In addition, Eminem was also named Billboard’s Artist of the Decade for the same period, 2000 through 2009. Eminem has won 15 GRAMMY® Awards and an Academy Award®. His 2010 album, “Recovery,” was the first album in the U.S. to be certified platinum digitally. In March of 2021 his greatest hits album, “Curtain Call: The Hits,” became the first hip-hop album to spend a full decade on the Billboard Top 200 albums chart. His most recent album, “Music To Be Murdered By” was released January 17th, 2020 and was his ninth straight studio album to debut at No. 1 on the Billboard Top 200, selling over 279,000 units. “Music To Be Murdered By – Side B” is an expanded version of the album which was released in December 2020. Its release brought the album back to No. 3 on the Billboard Top 200, breaking a 50-year record for biggest chart leap.

Kodie via Motown Records for use by 360 Magazine

Kodie – Children

Houston-based rapper-producer BBY Kodie released his powerful new single, “Children,” via True Panther/EQT/Motown Records. Download / stream “Children,” which is from his upcoming mixtape, HERE.

The provocative, richly cinematic official video for “Children” immerses Kodie in

vibrant, visceral tableaux that reference the Baroque historical paintings of Caravaggio, capturing moments in history like the the Last Supper, and the Crucifixion of Jesus Christ. View the video, which was helmed by the trio of directors Nyles Washington, Ross Constable and Elias Morrow Weinberg, HERE.

 The “Children” video follows “Korleone” which was named one of the best rap videos of 2020 by Rolling Stone, which said, “BBY Kodie seems quietly ascendant. With the attitude of someone who spent 2020 building in secret, ‘Korleone’ arrives almost fully realized. BBY Kodie has described himself as Houston’s answer to Drake and it’s increasingly clear how serious he is.” 

Born in Lake Charles, Louisiana in 2000, Kodie was raised by his biological mother’s adopted sister and her husband, who moved to Houston when he was two. There, Kodie grew up with jazz and soul blaring through the house. As a teenager, he discovered rappers Future, Young Thug and Lil Yachty alongside Houston legends like Lil Flip, and channeled his influences into his first beats on Fruity Loops. By high school, he was dropping a song a day on SoundCloud. He began throwing biweekly DIY shows with HVN, growing his fanbase locally and online.

For the 20-year-old rapper-producer, putting words together is an art form based in the Texas lineage of flexing and freestyling. “When you grow up on that shit, it just gets embedded in your skin,” BBY Kodie explains. “It’s like putting the ugliest words on the most beautiful beats.”

Albums like 2018’s Kodie Kardashian and 2019’s Vogue marked gradual steps away from the innocent charm of his earlier songs towards a more polished artistic vision that coalesces on his forthcoming mixtape. Naming Kodie one of the best new artists, Pigeons & Planes said, “the budding talent operates on a high-octane field of his own, confident as hell and raring to bring the world to Houston.”

Rich Gang via The Thom Brand for use by 360 Magazine

Rich Gang – Blue Emerald

Rich Gang is back! Cash Money Records co-founder and GRAMMY® Award-nominated rap icon Bryan “Baby” Williams a.k.a. Birdman has joined forces with GRAMMY® Award-winning multi-platinum superstar Young Thug on a new single entitled Blue Emerald. Get it HERE.

The track fuses otherworldly production with a UFO-style buzz as Young Thug slithers through the beat with eerie melodies. It all builds toward a massive and magnetic chant meant to blast off into the fall. 

“This is what y’all have been waiting for,” Birdman says.  “Me and Thugger are back together, and ‘Blue Emerald’ is just the beginning. This is the next era of Rich Gang. It starts now.”

This notably marks the return of Rich Gang—the ever-evolving hip-hop brand and collective founded by Birdman. 2013’s compilation album, Rich Gang, crashed the Top 10 of the Billboard Top 200 and yielded the gold-selling Hot 100 hit “Tap Out,” featuring Lil Wayne, Birdman, Mack Maine, Nicki Minaj, and Future. Riding this momentum, Rich Gang delivered the multi-platinum smash “Lifestyle” [feat. Young Thug, Rich Homie Quan, & Birdman] and the historic mixtape, Rich Gang: Tha Tour Part 1. The latter project claimed spots on numerous best of the decade lists, including ones by Noisey, Stereogum, and Rolling Stone. Stereogum hailed it as “a classic of 2010s rap music.”

The music video premiered on BET Jams, BET Hip Hop, Vevo and YouTube with Music Choice and Revolt on August 27th at Midnight (12:00 am ET / 9:00 pm PT). Watch it HERE.

About Cash Money Records

Since 1991, Brothers Bryan “Birdman” Williams aka “Baby” and Ronald “Slim” Williams have built Cash Money Records into a legendary force in the music industry. Through tireless devotion and an unparalleled work ethic, the duo founded the legendary label in the New Orleans housing projects and elevated it into a multi-million-dollar empire and cultural tastemaker. Not only is the company revered as an iconic and enduring global street brand, it’s become the most successful independent record label in America boasting a bevy of chart-dominating, multi-platinum artists and Grammy Award winners and cumulative sales over 100 million albums worldwide, the roster includes Jacquees, Blueface, Deemic, Juvenile and more. The label also houses Lil Wayne’s imprint Young Money Entertainment (Drake and Nicki Minaj) as well as a publishing arm Cash Money Content. Cash Money Records is distributed by Republic Records, a division of Universal Music Group, the world’s leading music company.

image from Derek Sherron for use by 360 Magazine

RENCE — “AWOOO!”

“Rence is in his own lane, defying the stigma that an artist has to be bound by any one genre.” – FLAUNT

“In a way that few artists can, Rence has redefined his sound with every new release.” – ONES TO WATCH

“Rence is one of the most promising vocalists in the music industry right now.” – LYRICAL LEMONADE

Critically acclaimed, buzzing singer, songwriter and produce Rence is back today with the heartfelt new single “AWOOO!” Get it HERE via Epic Records.

Hopeful and romantic on the surface, the breakout star’s latest release is actually a breakup song, even if not immediately apparent in the lyrics. “I love when you howl at the moon, I wanna lay here watching you,” the 23-year-old coos over dreamy guitars. “Til I’m howling too, like AWOOO!”

“I actually wrote it as a bookend to a relationship,” Rence says. “But it turned into a love song even as a goodbye.” Somber but full of life and color, “AWOOO!” became about the realization that even true love can fade. It covers the kind of complex emotional territory that Rence has tread since bursting onto the pop music scene while still studying at NYU.

“AWOOO!” follows the exuberant anthem “Endless,” which was released at the top of 2021 and showcases his trademark vulnerability and emotional nuance. With more new music on the horizon, he continues to create a kaleidoscopic pop sound, while experimenting with everything from electro to hip hop.

Over the last few years, Rence has established himself as one of pop’s most unguarded young stars. When he isn’t crafting transparently emotional singles like “Strawberry Blonde” and “Type 2,” he’s lifting the veil on his artistic process in a series of TikTok videos. At the same time, the artist/producer has also stayed busy with collaborations, recording music with Sarah Barrios, Alex Port, Chloe Lilac and Johan Lenox. Since debuting, Rence has amassed more than 50 million cumulative streams and continues to expand his fan base with each release. “AWOOO!” further builds out the emotional complexity and intricate instrumentals at the core of his songs, reminding listeners that there are poignant messages behind every infectious melody.

ABOUT RENCE:

Sharing real life snapshots in song, Rence magnifies his personal perspective through a genre-less palette, bordering pop, alternative, electro, indie and hip-hop all at once, yet never dipping into one for too long. He first introduced himself on the breakthrough independent project, Pink, featuring standout single “Baby Blue.” In 2019, after signing to Epic Records, he followed with the release of “Expensive” [feat. Noah Cyrus] and his major label debut EP, FALL 2019. Over the last year, his consistent output continued with the bold and buzz-y “hate u, btw,” “Type 2,” “Tears in December,” “Sometimes Things Just Fall Apart,” “Strawberry Blonde” and “Endless.” With over 50 million streams and counting, Rence has received acclaim from the likes of Pigeons and Planes (who named him “Best New Artist” Dec 2019), The FADER, Lyrical Lemonade, Nylon, Billboard, V Magazine, Paper, i-D, Wonderland, Flaunt and Zane Lowe.

image from Sasha Camacho for use by 360 Magazine

EST GEE — “5500 DEGREES”

Today, EST Gee shared the new music video for his raw and energetic single “5500 Degrees (feat Lil Baby, 42 Dugg and Rylo Rodriguez),” which has become a fan-favorite off the Louisville hip-hop artist’s debut label mixtape, Bigger Than Life Or Death.

On “5500 Degrees,” Gee joins forces with the Baby, Dugg and Rylo to put a fresh twist on Juvenile’s classic “400 Degreez” that was released in 1998. In the visual directed by Diesel Filmz, all 4 artists deliver dynamic bars that showcase their charisma and star power. Watch the video HERE.

Gee recently secured his first-career, Top-10 appearance on the Billboard 200 chart with Bigger Than Life Or Death, which was released via CMG/Warlike/Interscope Records and surged to No. 7 on the Billboard 200.

It has impressively gathered over 137 million streams globally to date as he continues to average nearly 4 million monthly listeners on Spotify. He also topped Rolling Stone’s Breakthrough 25 Chart and captured No. 1 on Apple’s All Genre chart. Stream Bigger Than Life Or Death HERE.

Last month, Gee made his major festival debut at Rolling Loud: Miami, where he performed several songs from Bigger Than Life Or Death and performed alongside labelmate 42 Dugg. He is also set to perform at Rolling Loud: New York and Rolling Loud: California as well as Made In America.

Bigger Than Life Or Death marks Gee’s label debut and the project was jam-packed with illustrious collaborations from Lil Baby, Future, Yo Gotti, Young Thug, Lil Durk, 42 Dugg, Rylo Rodriguez and Pooh Shiesty.

The mixtape went on to receive acclaim from several media outlets including XXL, OkayPlayer, BrooklynVegan, Complex, Fader and more. It also received rave reviews from VIBE who acclaimed, “…the Louisville native shines on this outing, as well as the entirety of his new project…” and Stereogum who recognized, “Even with all those big stars on the album… Bigger Than Life Or Death never loses its sense of personality.”  Gee was also recognized by Billboard who crowned him as “July’s R&B/Hip-Hop Rookie of the Month.”

PRAISE FOR BIGGER THAN LIFE OR DEATH:

“comprised of impressive bars, a fluid flow and vivid storytelling about his life coming up in Louisville, Ky” – XXL

“It’s no wonder Jay-Z and Drake have co-signed him” – Consequence of Sound

“one of rap’s most promising and closely watched new talents.” – FADER

“Every new verse from Gee feels like he’s trying to bring the house down, and this concoction of deeply vivid street tales and hard-nosed deliveries has anointed Louisville’s own as the next superstar in rap” – Lyrical Lemonade

“EST Gee has quickly become one of the hottest rappers out” – REVOLT

Oath via Interscope Records for use by 360 Magazine

Hotboii – Oath

Rising Florida rapper Hotboii returns today with another white-hot single, “Oath.” The anthemic track comes on the heels of Hotboii’s thrilling Rolling Loud set, and continues an accomplished year for the Orlando MC. The buzzing young artist has also just surpassed over 450M total streams in yet another career-defining moment.

“Oath” is available now at all digital retailers HERE. Over chest-rattling drums and soaring synth-strings, Hotboii showcases one-of-a-kind bars blessed by buoyant melody. It’s brief, yet triumphant—a two-minute burst of dopamine and bass. At the song’s peak, he sings, “I never get tired of winning,” which based on his recent run of hits sounds like one of the truest lines rapped this year. Most MCs would take a victory lap after going bar-for-bar with FUTURE, as Hotboii did on his last single, “Nobody Special,” but with “Oath,” it’s clear that he isn’t planning on taking his foot off the gas any time soon.

“Oath” continues an undeniable run for Hotboii. These recent singles follow his stunning 2020 releases, which announced his arrival among rap’s elite. After sharing two beloved projects (Kut da Fan On and Double O Baby) last year, Hotboii released the standout “Fuck Shit” in February. Along the way, the MC has racked up praise from tastemaking outlets like Complex, who wrote, “Hotboii can do it all.” In July, he played a standout set at Rolling Loud Miami, a celebratory slot at one of his home state’s most beloved festivals. It was another bright spot in a year that’s shaping up to be even more memorable than the last.

About Hotboii

At just 15 years of age, Hotboii discovered his natural musical talent and began to craft his own verses as an emotional outlet. Hailing from West Orlando, Hotboii is one of the most exciting new rappers to emerge from his hometown’s scene and is poised to take the rest of the world by storm. In early 2020, the cultural hitmaker released his full-length debut project Kut Da Fan On, a powerhouse 17-track album that accumulated millions of streams within the first month of its release.

In December, he released his sophomore effort, Double O Baby which immediately received widespread acclaim from the likes of PITCHFORK, XXL, COMPLEX, and more for the versatility his music. Standout track from the project “Left Lonely” landed him on coveted playlists including Spotify’s “Release Radar” and Apple Music’s “Hip Hop Hits”. With cosigns of major hip hop heavyweights for the vulnerability he expresses throughout his music, Hotboii has officially earned his place as “Florida’s Next Up” as dubbed by COMPLEX. Now at over 240M overall streams and over 130M video views on YouTube, his ascent continues at an exponential rate. Driven by an overwhelming urge to establish himself as a lasting industry heavyweight, Hotboii continues to prove himself as one of the top artists to watch in 2021 and beyond. Now, having recently surpassed over 450M total streams, and with plenty more music to come, Hotboii is cementing himself both as a Sunshine State treasure and a young rapper deserving of a global spotlight.

image from Sasha Camacho for use by 360 Magazine

PARIS BRYANT — “TRAGEDY”

Rising talent, Paris Bryant, shares the visual for his latest R&B track “Tragedy” today. On the heartsick single the 17-year-old artist shares an R&B approach to his music by tapping into his vocal abilities. He investigates the challenges of a relationship filled with dishonesty, sharing, “Every lie ends in tragedy no matter how you handle it. My song is inspired by past relationships where communication wasn’t something the other partner did.” 

Listen to “Tragedy” via Cinematic Music Group/Geffen Records HERE. The Llama directed video is filled with striking visuals that helps the story come to life—deep tones and roses catching fire, the toxicity becomes apparent as we listen to Paris sing about his loved one causing clear suspicion and deception—watch the video HERE.

Paris Bryant recently made his official debut with his track and video for “Mad Mad,” which now has nearly fifty thousand views. On the song he weaves together thought-provoking bars and show-stopping vocals above a backdrop of acoustic guitar and 808s. The accompanying visual finds him rapping alone around New York in the middle of the night as it captures his palpable charisma on-screen. The track led to quick praise from Triller who spotlighted him as a featured artist as well as recognition from REVOLT, HotNewHipHop, RESPECT and Uproxx who listed the track on their “Best New Hip-Hop This Week” roundup. Soon after he released his second track “Proud Of You” which features fellow New York rapper, Jay Gwaupo and most recently “Demon Time” which has over 131k views and led to HNHH to praised the track as a “fun follow-up for Bryant and yet another example of his ability to make catchy tracks.” The budding talent is quickly on his way upward as he continues to assert himself song after song.

image from Katy Cooper for use by 360 Magazine

SOPHIE POWERS × KELLIN QUINN — “1 THING” MUSIC VIDEO

On Thursday, rising teen pop-rocker Sophie Powers released the music video for her recent single “1 Thing” featuring Kellin Quinn. The video features performance by Powers and Quinn and brings to life the various mental struggles Sophie experiences in her day to day life. Fans can check out “1 Thing” HERE.

On working with the Sleeping With Sirens vocalist, Sophie shares, “It was also super cool to meet Kellin in person considering he’s someone I’ve always wanted to meet!! I directed him and performed with him and I can say I totally get why he has such a good rep. He’s the nicest guy.”

Quinn continues by sharing, “I had a blast writing with Sophie Powers I think she’s an amazing talent a powerhouse! I hope you enjoy the song we did together!”

“1 Thing” follows up Sophie’s debut single, “Lonely Army,” which tackles the feeling of widespread loneliness that so many of us experienced during 2020’s seemingly endless lockdown, featuring powerful vocals that seem much more mature than Powers’ mere 16 years old. The first thing the listener notices is how strong her voice sounds against a single electric guitar riff. “Can you hear the feelings of the lonely?” she sings, describing a world that feels hopeless and stifling. Family is demanding and friends are unreliable.

At just 16 years old, Sophie Powers is the bold voice of a new generation. She understands the unique pressures of modern girlhood and uses her experience to write unfiltered, devil-may-care anthems about the ups and downs of being yourself. One minute she’s confident and cool, with the sneering attitude of a punk rock front-woman, and the next she’s vulnerable and raw, channeling the loneliness of contemporary life in a stirring ballad.

In the midst of quarantine, she decamped to Los Angeles, living away from her parents for the first time in her life with a group of musicians. “In Toronto, I had my parents and friends constantly giving input and telling me what they think about my life. But in L.A. I was left alone with my thoughts. It got quiet.”

In that quiet, she understood her real goal: to express herself honestly. “Music was my outlet during some really dark times,” Powers says. “If I can be that outlet and help other kids navigate what I went through, that’s all I want as an artist.”

Combining the crunchy sound of punk with today’s hip-hop and pop, Sophie Powers is the unfiltered and uncompromising voice of a new generation.

LMB DG via Chris Torres for use by 360 Magazine

LMB DG – Trust Me

LMB DG released his new single, “Trust Me,” via Capitol Records. Atop a haunting keyboard melody, he delivers a powerful declaration of self-reliance and victory over those who would bring him to his knees. The Los Angeles-based artist wrote the track with Chase The Money and Desro, who also served as producers. Stream “Trust Me,” from DG’s forthcoming mixtape, HERE. Watch for the official video to premiere soon.

“Trust Me” follows DG’s viral hit “Pull Up,” which has now surpassed 30 million combined global streams. Praising his “fast bars and rhythmic verses,” EARMILK said, “’Pull Up’ has a classic hip-hop and R&B sound, LMB DG toggles between melodic vocals and quick, structured raps. Each bar describes his triumphant grind for the finer things in life.” View the gritty official video for “Pull Up,” which was directed by Picture Perfect (A Boogie Wit Da Hoodie, French Montana, Cardi B), HERE.

About LMB DG

DG was born to deliver the ghetto gospel, music for survivors. Fueled by memories of his troubled Los Angeles neighborhood and the years he spent honing a powerful voice in his church choir, the West Coast artist freely spills his soul over solemn trap beats. He spins tales of tragedy, triumph, romance and everything in between, creating anthems that sit at the intersection of despair and inspiration, drawing from a life that’s been filled with unexpected twists and turns.

Born DeGabriel Floyd to a mother from Trinidad and Tobago and a father from Illinois, DG remembers riding around in the car with his dad, listening to Boyz II Men and Michael Jackson. Inspired by their melodies, he began singing in church with his sister. To this day, Boyz II Men remain one of his favorite groups. Check out DG’s soulful acapella take on their chart-topping 1992 hit “End of the Road” HERE.

When he was only nine, DG‘s father died of lung cancer. Inspired by his dad’s love of football, DG began to focus on making his own gridiron dreams a reality. By his senior year of high school, he had earned a full scholarship to play at the University of Texas. While preparing for his freshman season, DG learned he had a congenital condition that narrows the spine. He announced his retirement from football in December 2019. Turning to music as a way of coping, he quickly found that highly personal songs like “Long Nights” and “Pull Up” resonated with others.

“Now I know I’m not alone, and other people can know they’re not alone, too,” says LMB DG.