Unloading an unbreakable cadence of rapid-fire bars, Kur uses his lyrics as an opportunity to peel back the layers of the different seasons he’s endured in life. Staying true to himself, his confessional lyrics start with detailing his humble beginnings and then catch up to his present-day luxuries. The vivid wordplay jumps through the screen of the music video directed by Terrius Mykel with their grimy storytelling.
Drumming up palpable buzz, this release follows Kur’s bundle of songs entitled The Hold Over, which included the single “For My Fam.” Watch the music video for “For My Fam”—HERE. Receiving critical acclaim, another standout was “Road To The Riches.” HotNewHipHop described him as a “talented lyricist,“ Essence highlighted it among “New Music This Week.“ The project also boasts previously released “Sheist,” “Let’s Talk,” and “Play It Cool.” About the bundle, Passion of the Weiss noted, “Kur has leveraged his natural ability to think as a buffer between the things that could be and the things that are.” Raydar Magazine further applauded Kur as “Philadelphia’s Beacon of Possibility In Hip-Hop.”
To kick off the summer, Kur delivered a hometown performance at the Roots Picnic on June 4th. About the performance, he told REVOLT, “performing at this event was a dream come true and represents a stepping stone for what’s to come in his career.”
As the story goes, Kur first cut his teeth by leaving the competition speechless during lunchtime ciphers at W.B. Saul High School. Projects such as the Straight From The Kur mixtape and Upside Down Cake EP (where he murdered the beat for Drake’s “Poundcake” in multiple ways) led to the most significant hometown endorsement possible…Meek Mill shared lyrics from “33 Shots” on Twitter as Kur went on to participate in the 2016 BET Hip Hop Awards cipher with Sam Black, Ms. Jade, Dave East, and Young M.A. Around the same time, he joined forces with New York phenomenon Dave East for the EP, Born Broke, Die Rich. 2019 saw him approach critical mass. His project Shakur spawned the infectious “Crack” and powerful “Soul” [feat. Mozzy], eclipsing 10 million cumulative global streams. On its heels, “Spare Me” vaulted to #14 on the Apple Music Hip-Hop and Rap Chart and #20 on the All Genres Chart. This prompted Meek Mill to proclaim Kur as “the soul of Philly.” Signed to DreamChasers in partnership with Roc Nation and Republic, the 2021 LP It Shouldn’t Be Like This elevated his total streams past 77 million.