Reebok’s “Courting Greatness” AR Tool, Campaign Empowers Players to Create Basketball Courts Anywhere
Local artist installations offer creative inspiration, tipped off in NYC by New York Sunshine Install Team for Question Mid “Iverson Four”
Today, Reebok officially launches “Courting Greatness,” its FW21 basketball campaign empowering youth to create playable basketball spaces where they may not exist. Central to the campaign is a digital tool that utilizes augmented reality to help players map out court features anywhere – on walls, fences, parking lots and alleyways. Throughout the season, to inspire creativity and build awareness around the tool, Reebok will work with local artists in major cities to construct playable basketball art installations, with the first coming from NYC creative collective New York Sunshine Install Team that will honor the upcoming Question Mid “Iverson Four”.
Carrying forward themes from Reebok’s latest film, CrateMaster, which shines light on the grit and creativity of inner city youth, as well as on accessibility issues in urban areas, “Courting Greatness” celebrates players on a local level. Using existing camera and measurement features in mobile phones, the “Courting Greatness” digital tool enables users to map out the exact (or rough) dimensions of a court, be it a free throw line, 10-foot hoop, three-point line or key.
“For kids and teens living in the city, basketball is the pre-eminent sport, but finding space to play can be especially challenging,” said Inga Stenta, Head of U.S. Marketing for Reebok. “We are continuously inspired by athletes who reimagine competition and find alternative ways to play. ‘Courting Greatness’ will help create access for these kids – and players of all levels and walks – whether they have a court or not.”
Demonstrating the tool’s creative potential and how a makeshift court may come to life, Reebok partnered with New York Sunshine Install Team, a contemporary art and fashion collective based in NYC, to create a court using raw, industrial materials, to initiate the campaign. The temporary installation is located at 36 Fifth Avenue in Brooklyn. Local artists in LA, Philly and Atlanta will then be tapped for subsequent installations throughout the FW21 season, each uniquely bringing to life forthcoming Reebok basketball product releases.
Coinciding with the launch of “Courting Greatness” and this year’s summer games, Reebok is set to release its Question Mid “Iverson Four” sneaker inspired by the ’04 national team uniforms worn in Greece, where A.I. adorned jersey number “4”.
Hoopers can visit HERE today to access the augmented reality tool and get to work. The Question Mid “Iverson Four” is available globally in adult and kids unisex sizing from Foot Locker, Finish Line, Champs Sports and Reebok’s website, among other select retailers, beginning July 31.
On Friday July 2nd, The Trolley Car Café, in collaboration with GoBelieve Culture Network and Music of the Covenant, hosted Keeping Believing: A Farewell Festival. The long-standing Trolley Car Café, a treasured establishment nestled on South Ferry Road in East Falls, Philadelphia, permanently closed on Wednesday June 30th. The café’s General Managers, Emily-Rachael and Jasmine, organized the festival in commemoration of the much-loved eatery, and many staff members and café regulars came out to revel in the festivities. Emily-Rachael, who is involved with both the café and GoBelieve, spoke with 360 Magazine about her original envisioning behind the festival.
Emily-Rachael explained that the café’s owner wanted to give someone the opportunity to do something new with the space as a last hoorah before closing. As Emily-Rachael is starting her own business and Jasmine is moving to Florida to be with family, the General Managers wanted to come together before parting ways and starting new business ventures.
“Trolley Car Café was involved in a lot of community service programs and non-profits. It was one of GoBelieve’s sponsors throughout the whole last year, and were one of the main reasons that [GoBelieve] was able to make it through coronavirus.”
Some of the specific charitable organizations that the Trolley Car has worked with in the past include GoBelieve, Helping Hands, local little league teams, and the East Falls Development Corporation. Trolley Car has hosted community events, such as the Fringe Festival, open mic events, and salsa nights. The adored establishment functioned as a community center in East Falls, bringing together local residents with lively entertainment and mouth-watering eats. Emily-Rachael continued explaining how the Trolley Car Café was a community landmark in East Falls:
“The Trolley Car was very much about the people. In honor of all that Trolley Car has done, we threw this Farewell Festival just to commemorate the good times.
We just had a GoBelieve concert during corona, it sold out on [the café’s] patio. The Trolley Car was our sponsor [then], it was really fun and great. Most of the people you see here [tonight] were there, but some had got turned away because of covid-restrictions. At the time, we could only sell 50 tickets. But [tonight’s] event sold about 67 tickets and there are 25 people on the guest list.
We invited all of the staff from the Trolley Car to come out and celebrate all that we’ve accomplished together. It’s been a fun time and we just want to bring some life and energy to the world now that its back open. [Farewell Festival] is a good chance for everyone to come out and see how important community is and how much you can do, even just with one restaurant.”
The community based event featured performers TooKnow, Gobbana, Goldmine, and Josh Ketchum. Aside from Ketcham, the event exclusively featured local musicians, many of whom were long time customers of the Trolley Car Café.
360 Magazine had a fantastic time at the Friday night festival, as we were immediately greeted by friendly event staff upon arrival. Though some rain caused a delay to the beginning of the festivities, the venue grounds featured family fun for all before the live music. Activities featured included a water balloon toss, dart games, giant connect four, ring toss, and a merchandise tent. The merchandize included t-shirt selections from performers Gobbana, TooKnow, and the event’s sponsor, GoBelieve.
As media at the event, 360 was afforded the privilege of attending as VIP guests. The VIP ticket included bottle service in an exclusive tent for other VIP attendees, a drink ticket for the bar, arcade tokens, and a festival photo station ticket. In the tent, covered tarps allowed us to stay dry from the participation in the beginning of the night. We enjoyed the VIP area’s large selection of alcohol, which included Fireball, Screwball, Rose, Jim Bean, Gray Goose, and a fruity rose. Outside of the VIP area, the festival’s bar served beers including Corona Premier and Yuengling Lager, hard seltzers, and wine. Additionally, house made cocktails, including rum punch and spiked blueberry lavender lemonade were available.
For dinner, we enjoyed a vegan vegetable risotto and chicken strips. The meal was warm, delicious, and most importantly, served with a smile as the community bonded over the restaurant’s famous hospitality and home-cooked entrees.
One of the highlights of Farewell Festival was the photo station. Guests could post in front of a tower of balloons and take commemorative festival flicks. Positioned in front of the Schuylkill River, the photo station showed off the festival’s stunning waterfront views.
Once the weather cleared up, the festival began with a bang as the audience participated in interactive dances. Featuring iconic dance bops like the “Cupid Shuffle” and the “Wobble,” the event’s staff, guests, and even the performers themselves unleashed their moves on the outdoor dance floor. The tight knit community of the Trolley Car Café regulars stomped, shook, and boogied the evening away, creating a strong sense of community at the festival.
After the audience got their groove on, the first performer of the night TooKnow electrified guests with a suave, coordinated hip-hop performance. The four members of the group were adorned in matching outfits, and moved as one while performing with effortless flow and rhythm. The hip-hop group’s performance even featured some performance art, as members of the group engaged in a fake confrontation while on stage, illustrating the story behind their lyricism.
Following the evocative performance of TooKnow was rap duo Goldmine. With fluid flow and fresh freestyles, Brian Golden and Hue Hinton energetically took the festival stage. The rap group became involved with the fest as they had won a music competition hosted by Gobbana. Golden and Hinton exchanged bars during their performance, collaborating to create an auditory experience for Farewell Festival’s audience.
The third act of the night was Josh Ketchum, who had travelled from Connecticut to perform at the festival. The solo artist graced the event’s stage with his soulful acoustic guitar and poignant lyricism. His setlist included a passionate cover of Nirvana’s “Come As You Are,” stirring up a sense of 90’s nostalgia within the Farewell Festival’s audience.
Headlining the festival, the final performance of the night featured rap star Gobbana. The enthralling performer captivated guests with his dynamic ability. TooKnow again returned to the grandstand at the beginning of Gobbana’s performance, the two groups masterfully melding together as they delivered flowing choruses. Later in his set, Gobbana enraptured the audience independently with his constructed rhymes. During the final song of the rapper’s performance, he invited his girlfriend on stage as his illustrious lyricism told the story of their growing family.
The festival ended on a strong sense of family and unity- two sentiments that were echoed throughout the production of the entire night. Farewell Festival brought together energetic Philadelphians who are passionate about supporting their community, non-profits, and local musicians. While rain originally delayed the night’s events, the community dancing and music continued long into the evening, even after Gobbana’s performance. Reminiscent of a block party, Music of the Covenant’s Farewell Festival celebrated unity within East Fall’s diverse coterie of music lovers. As this festival was the final event to be hosted by the Trolley Car Café, it truly commemorated and encapsulated how the venue has long supported and brought together Philadelphians.
In the wake of George Floyd’s death, cities around the country and the world erupted in protest. While in many cities protests have diminished or stopped, one city has shown crowds of protestors since Memorial Day: Portland, Oregon.
Rallies were shrinking here too, but were reinvigorated following repeated and excessive use of force by federal officers in the city. Video shows officers responding to one protest using non-lethal ammunition, gas, and fire. Secretary Chad Wolf of the Department of Homeland Security sided with the officers, calling the protestors “lawless anarchists.” Trump and his administration have also given consistent support to the efforts of the officers.
Tensions first rose last Thursday night when protestors gathered around a local precinct shouting “Who do you protect? Who do you serve?”, and police told them to leave after hearing rumors of a plot to burn down the building. The crowd, however, were equipped with homemade shields and flashlights. The crowds stayed however, leading to police discharging impact munitions and using smoke and tear gas to disband them.
The ongoing clash continued Tuesday when roughly 1,000 people filled Portland’s center, with help from the recently dubbed “Wall of Moms.” Hundreds of moms stood before the officers to provide protection for protestors. Their arms were linked as they chanted things like “Don’t shoot your mother!”
“That really affected me the most, being a mom. I wanted to come down and give my support as a mother and a grandmother to all these people who have been out every night” said 55 year old mom Debbie Scott.
The “Wall or Moms” has recently spread beyond Portland into other major cities such as New York, Chicago, and Philadelphia, ready to defend Democratic-lead cities from Trumps’ plan to deploy federal officers. Meanwhile, the violence continued in Portland on Tuesday when officers used more gas, non-lethal bullets and stun grenades as protestors gathered outside the courthouse.
Today, Larry Klayman, the founder of Judicial Watch and Freedom Watch, and the current chairman and general counsel of the latter, announced the filing of suit against the The Plainview Project, Mayor Jim Kenney, Soros financed District Attorney Larry Krasner and the former and current Philadelphia Police Commissioners Richard Roth and Danielle Outlaw. The complaint, which can be viewed at www.freedomwatchusa.org, alleges discrimination on the basis of race, ethnicity and sex, insofar as the plaintiffs, six Philly cops, were terminated and/or constructively terminated for private social media posts which were illegally hacked by defendant The Plainview Project, a radical anti-police left wing group, likely financed by George Soros. The social media posts were falsely characterized by the defendants as racist, homophobic and Islamophobic, in an contrived effort to remove them from the police force for political purposes. As a result, the complaint also contains counts for defamation, intentional infliction of emotional distress and violation of constitutional rights.
The complaint, which plaintiffs reserved the right to later convert to a class action for all similarly situated Philly police, was filed in the U.S. District Court for the Eastern District of Pennsylvania and is styled Melvin et. al v. Kenney et. al, Case No. 2:20-cv-003529.
Klayman, who was born and raised in Philadelphia as was his local co-counsel Andrew Teitelman, had this to say on behalf of his clients after filing suit:
“There is a systematic effort by these defendants to harm and endanger the police, in order that the left can take control of not just major cities like Philadelphia but the nation as a whole. My clients, brave Philly cops who risked their lives in one of the most dangerous of cities, are being made the scapegoats for hack leftist politicians, district attorneys and their enablers, such as George Soros, in order to seize control over our body politic. White male cops in particular have been targeted for extinction, based on discrimination. We at Freedom Watch believe that all citizens, including white male cops, deserve to be respected and to that end we have brought suit for damage and other relief in excess of $90,000,000 USD. The defendants must be taught a lesson they will never forget.”
LISTEN TO FAREWELL EP PRODUCED BY MANNY LAURENKO HERE
At only eighteen years old, the captivating rising new artist debuts the atmospheric visual for “OFF-IT*” from the EP Farewell. At such a young age T$AN is proving to be one of his city’s next artists to watch.
Before rising up as one of Philadelphia’s fresh new voices, T$AN was raised down south in Atlanta. Born Troy Norton, T$AN, which alludes to his initials, grew up playing basketball and sang and freestyles for fun. In 2016, T$AN moved from Atlanta to Philadelphia, where he discovered a world in which he could experiment with making music more freely. With a cadence, energy and ear tuned to the pulse of a generation, T$AN is poised to make waves far beyond the buzz he’s already made in Philly.
Amtrak wants to show customers how much they love them by offering a Valentine’s Day Buy One Get One Free Sale. Thursday, February 13, through Monday, February 17, customers can buy one coach ticket and get the second free for nationwide travel between March 9 and August 30, 2020, with no blackout dates. Customers can receive discounted tickets by using the code V214 at checkout or at amtrack.com/valentines-day-sale.
To support the campaign, Oakley released a new eyewear collection, Origins, capturing the brand’s iconic heritage and progressive approach to innovative design reimagined in present day style. Led by Sutro Eyeshade, a sport performance piece inspired by the iconic Eyeshade originally introduced in 1984, this new collection pays homage to Oakley’s journey rooted in a love of sport and passion for optics.
In addition, Oakley will be launching City of Origins, a branded, immersive retail space in Los Angeles on Fairfax Avenue that celebrates the new collection and Love of Sport. Opening February 21st, the pop-up retail space will feature intimate conversations, workshops, exhibitions and more, including the first ever photography exhibition by Evan Mock, surfer, skateboarder and model, a one-on-one talk with Team Oakley athlete and pro-surfer, Sage Erickson, and more.
The Sky Dreamer, available on PUMA.com and at Foot Locker in the U.S., is equipped with PUMA Hoops technology, including the brand’s signature ProFoam cushioning and high-abrasion grip for peak stability. It also features forefoot webbing for stabilization and lockdown. The Sky Dreamer will retail for $130.
The pack also features a robust and playful collection of unisex apparel for kids and adults, including a Reebok x Tom & Jerry padded woven jacket ($140), short-sleeve t-shirts ($28), a hooded dress ($60), crew neck sweaters ($55), and hoodies ($60). Each piece is inspired by Tom & Jerry cartoon colorways and the collection’s matching footwear styles.
The Reebok x Tom & Jerry collection is available at Reebok.com and in-store at select retailers worldwide beginning February 15th.
This Valentine’s Day, Sapphire Gentlemen’s Club in New York City (NYC) is offering an exclusive deal for single guys. Anyone who is single this Friday, February 14th can stop by Primal Cut – the upscale restaurant inside Sapphire Gentlemen’s Club on 60th Street in NYC – and enjoy a romantic dinner with a Sapphire girl. The meal for the female entertainer will be paid for by Sapphire.
At the edge of Pennsylvania lies the gorgeous, lively, and progressive city of Pittsburgh. What makes up the city – the people, the culture, the entertainment, and everything in between – will keep you coming back for more. Founded in 1758 by our first president, George Washington, and British general, John Forbes, Pittsburgh has come to be the 27th largest city in the United States. It has a metropolitan population of over 2 million, and a density of around 5 thousand square miles. It is surrounded by three crystal clear rivers – the Monongahela, the Ohio, and the Allegheny. The Allegheny, being the biggest of the three, is the main headstream of both the Mississippi and Ohio rivers. Three must be the cities lucky number because not only are they known for their three beautiful rivers but also their three identical bridges, the Three Sisters. The city has been named “most livable city” by Forbes and The Economist with a high regard to its environmental design.
If you are looking for a quieter and financially friendly Pittsburgh visit due to lowered cost of accommodations and hotel/vacation rental stays, February is the month to go, although be wary as it is the coldest month with an average in the thirties. The sunniest month in Pittsburgh is July, where you can bask in the warm sun at the beautiful Phipps Conservatory and Botanical Gardens. There, you can join “Let’s Move Pittsburgh” for fun summer activities from free fitness classes to arts & crafts, or even lay out a blanket for a relaxing picnic surrounded by multicolored orchids and other flowers alike.
If you’d prefer to experience a locally-owned gem, make your way to The Vandal, a trendy restaurant in the neighborhood of Lawrenceville where all food is locally sourced and grown. Maybe you’re painfully hungry and want a sandwich piled high with fresh meat, cheeses, and most importantly french fries. If so, head over to the Pittsburgh famous Primanti Bros’ for a sandwich piled high with fresh meat, cheeses, and most importantly french fries. Following your meal, whether it be picnicking on the grass or devouring one of Primanti Bros’ staple loaded Pittsburgher sandwiches, make your way to the country’s first contemporary art museum, the Carnegie Museum of Art (CMOA), which was founded in 1895. During the Christmas season, you have the chance to see a CMOA special exhibition, the nativity scene—a collection of art pieces representing the birth of Jesus. If you are a film fanatic, you will be pleased to know that the city is home to many blockbuster movies such as The Dark Knight Rises, Adventureland, and The Perks of Being a Wallflower. Take a stroll through the city to see if you can find the streets where Batman zoomed down in the Batmobile or where James’s first kiss with Em was in Adventureland (hint: 16th Street Bridge). Or, for the people out there that can’t eat anything without some ketchup, head to the Heinz History Center for a tour of how your favorite ketchup came to be at almost every dining table you sit at today. You can also take a ride on the Duquesne Incline, a funicular (a trolley car that goes up and down the side of a mountain) that scales Mt. Washington with a beautiful view of downtown Pittsburgh. Taking a ride around sunset the city looks as if it is glowing and golden.
If you love to shop, then you need to make your way Figleaf Boutique or Boutique La Passerelle for cute seasonal items and the hip Moop Shop for handmade canvas bags. Are you an all-things-vintage kind of person? Then you will be happy to hear that Pittsburgh is filled with vintage goods stores. Juju is one of many that offers chic vintage clothing as well as natural perfumes, ritual potions, tarot card readings and more in hopes that all who enter will leave with good juju. The city doesn’t just offer vintage clothing, but also vintage furniture and home decor items found at Who Knew? Retro Décor in Lawrenceville. If you want to turn your home into something you’ve once seen in a classic James Bond movie you can with them. But if your feet are tired and you just want to relax, make towards Peace, Love & Zen, a popular spa in the East Liberty neighborhood. Whether it be detoxing in the Himalayan salt cave or relaxing during a group ambient music listening session you will be pampered like the king/queen you are.
Later on in the night, you should find yourself walking through Market Square in the center of Downtown – an area saturated with all the good food and nightlife one could want. If you are looking for a good and fun performance then head to P-Town bar, a gay bar with pop music and drag shows. If it’s a cold beer or cocktail you are looking for, check out The Warren Bar and Burrow, a fun place to enjoy a specialty crafted drink. In addition, there is a well-regarded gastropub within Market Square called City Works Eatery and Pour House. Sit at the bar, meet one of the locals who are known to be some of the kindest, most intelligent, and loveliest people to speak with. If the game from earlier that day is on, your new friend will tell you how their boys in black and gold, the Pittsburgh Steelers, are some of the best players in the NFL (which isn’t wrong—they have 6 Super Bowl championships and 23 Division championships). Or, they might tell you about how Pittsburgh is becoming a vibrant hub for future tech, such as robotics and artificial intelligence which has been luring research grants and start-up companies to their progressive city. As a matter of fact, areas in Pittsburgh are being compared to the prosperous Silicon Valley. Companies in the industry are constantly testing their futuristic autonomous cars on the streets of Pittsburgh.
After a night of drinking, laughing, and, outright fun, take a cab back to your hotel, the Fairmont Pittsburgh, argued to be one of the best, if not the best, hotels in Downtown Pittsburgh. The Fairmont, opened in 2010, is seen embracing Pittsburgh’s rich history of industry and art through its contemporary, steel-focused design and local artwork solidifying it as illustrious, swank, and hip.
• 185 luxurious guest rooms featuring comfortable amenities such as a large working desk, contemporary decor, and seamless technology
• Breathtaking views of PNC Park and the Pittsburgh skyline
• Known as the wedding destination of Pittsburgh
• BMW bicycles offered to guests to explore Pittsburgh
• fl.2, a new Modern American restaurant which serves delicious food for each meal of the day accompanied by great cocktails
• Andy’s, a cocktail bar in the signature lobby, is a great place to enjoy a cocktail and a live jazz performance
• The Health Club & Spa at the Fairmont Pittsburgh offers a multitude of complimentary spa and gym amenities such as fresh, clean, and stylish Reebok workout gear including shoes, socks, shorts and a t-shirt
The city’s tourism board, VisitPITTSBURGH, shows just how welcoming and loving its people are with their campaign, “Pull Up A Chair, You Are Welcomed Here.” As part of the campaign, there will be painted by local artists throughout the city as an act of hospitality and warm greetings to tourists and locals alike.
Incoming colligates would also be happy to hear that the city has an abundant amount of unique universities and colleges. A few local universities include
Contrary to popular belief, Pittsburgh is not as close to Philly as many believe. As a matter of fact, it is 6 hours away by car. But regardless of whether you are from Philly, Los Angeles, or even on the other side of the world, the beautiful city of Pittsburgh awaits your arrival with open arms. Come as a tourist or come looking for new residency – especially for those who are future students, budding entrepreneurs, or looking to go into the tech industry – you will find what you are looking for in Pittsburgh.
The video is filmed, of course, in his tour bus which is as “homey” as it gets–there’s no place like home! It presents a recording of each band member as they start to get into the music where the camera films from their angle. Not only is this different from most music videos we see, but it presents itself as unique and creative as this occurs throughout the video.
So..Why not check out the video for yourself and see what we’re talking about!? Kick back, relax, and watch the video here!
The Tour Bus Live Sessions first began with a jaw-dropping performance of “Tonight, Tonight” which you can, of course, watch here.
The Philly-born and Los Angeles-based rock ‘n’ roll prophet recently released Your Motherfucker EP through Republic Records–an American record company known for their best work in the music industry. The $18 dollar lyric video the music artist made himself while on a wild and unforgettable ride in Canada is seen here.
Don’t forget to check out “Your Motherfucker” Tour Bus Live Sessions right here.
As for “Tonight, Tonight,” you can catch that video here.
Live Nation Urban announces the fourth annual Summer Block Party Festival– the preeminent destination for soul and R&B devotees since 2015. Tickets go on-sale Friday April 20th at 10am.
After successfully expanding to include Houston in 2017, the original Chicago site will now host a second night for the very first time. Celebrating another first, Summer Block Party Festival now arrives in Philadelphia this summer. Once again, the lineup showcases some of the most important, impactful, and inimitable voices in soul, R&B, and hip-hop.
GRAMMY Award-winning modern icon Jill Scott returns home to Philly in order to headline the first night June 30 at The Mann Music Center. Miguel Fantasia top a dynamic bill at Cynthia Woods Pavilion in Houston July 7. Keith Sweat headlines the Chicago show at Huntington Bank Pavilion at Northerly Island July 14 followed by Babyface and Boyz II Men the next evening July 15.
The full itinerary and each respective lineup can be found enclosed below.
Summer Block Party set the industry standard for R&B and soul-centric festivals. Launched in Chicago during 2015, it has gone on to consistently sell out every year and spotlight not only genre luminaries, but the next generation’s hottest young R&B stars. Previous lineups boasted everyone from Erykah Badu and Jazmine Sullivan to Ledisi and SWV, to name a few.
It also continues a blockbuster 2018 for the team at Live Nation Urban. The year’s stacked slate includes not only Summer Block Party shows, but Rap Caviar Live, Broccoli City Festival, Roots Picnic, A Night of Symphonic Hip Hop, and Kirk Franklin’s Exodus Music & Arts Festival. LNU has positioned itself at the forefront of the culture, ushering it forward with each subsequent show.
“We feel blessed to be able to continue to build and grow this Summer Block Party platform, it’s important to give R&B artists and fans a place to engage in a live setting. I’m looking forward to the shows this year and adding even more cities to the series next year”, says Shawn Gee, President of Live Nation Urban.
SUMER BLOCK PARTY FESTIVAL DATES:
6/30 Philadelphia, PA – The Mann Music Center (Jill Scott, Boyz 2 Men, DJ Jazzy Jeff, + Special Guests)
Ms. Simonetta Lein boasts an enormous list of accomplishments, such as to be considered one of the top 100 influencer in the world, names social media icon by the Entrepreneur Magazine, best-selling author, television and radio personality, international fashion and lifestyle influencer and named fashion icon, brand ambassador, entrepreneur and philanthropist to name a few. But one of her most treasured accomplishments is the establishment of her charitable organization, The Wishwall Foundation.
The foundation is a space allowing people from across the world to post their deepest wish or desire on the website’s “Wishwall.” Simonetta, “The Wishmaker,” along with her global network, take those wishes and make incredible dreams come true. Through celebrity interviews, fashion shows and other special events, Simonetta brings people into a world that they would not normally have access to. Through stories that people share with Simonetta on her blog at the Hu Post, she educates, motivates and empowers people and fashion.
Simonetta is a story teller; her rst novel was inspired by the power of dreams. From a simple actress, hostess and radio speaker working for others – she poured herself into helping and encouraging women and branding herself as “The Wishmaker,” making the hopes and dreams of others attainable. Simonetta is passionate about making this world a better place and empowering women to work hard and make their own dreams a reality. She is selective in collaborating with brands that will always give her readers her message.
With a focus on educating and inspiring others and making wishes come true, Simonetta writes novels and articles, hosts events, and can be booked as a speaker as well. With more than 1.5 million followers across all digital platforms, “The Wishmaker” has been a columnist for Vanity Fair Italy and is currently a contributing fashion and lifestyle journalist for the Huffington Post and D La Repubblica, a top fashion Italian magazine. She collaborates as a fashion icon with Marie Claire Italy. She has served as a Brand Ambassador to several of Italy’s top luxury fashion, accessory and beauty brands; and she has collaborated with some of the world’s top photographers, including Giovanni Gastel and Bruno Oliviero.
Simonetta is the 9th most influential personality in Philadelphia and is truly a Millennial social media expert, empowering her generation and advocating for women. People can share their wishes on her blog and using the “pay it forward” philosophy, receive and provide help. The Wishmaker’s work is supported by many celebrities and she works in entertainment to invest in people. Her motto is: GIVE DREAMS A CHANCE!