Posts tagged with "urban"

Mariah the Scientist – Bout Mine

Atlanta-based R&B singer-songwriter Mariah the Scientist releases her new single and accompanying video for, “Bout Mine.”

Listen/watch HERE.

Released on October 28th, “Bout Mine” is a sultry, laid-back track that chronicles Mariah yearning for clarity in a complicated situationship. Her silky vocals pleading to an unnamed lover “Feelin’ lost, feelin’ nervous and I know I don’t deserve this/ What’s it cost? ‘Cause I want you back, babe, goin’ sad lately,” along with relaxed synths embodies the effortlessly cool honesty that Mariah is praised for. The accompanying video, directed by Cam Busby & Mariah The Scientist, sees Mariah set out for revenge. The visualizer quickly escalates as she confronts the man that wronged her.

On “Bout Mine,” Mariah shares, “See, love is a pretty strong word. You don’t say it if you don’t mean it. You don’t play with it. You live for it. But there’s a thin line between love and loyalty, and loyalty… I’ll die for.”

“Bout Mine” follows the March 2022 release of Mariah The Scientist’s EP Buckles Laboratories Presents: The Intermission. The four-song release, like all of Mariah’s music, shows her innate ability to craft catchy-yet-relatable songs about the complicated nature of modern love. The EP has over 13 million streams, contributing to Mariah’s impressive 155.5 million worldwide streams and near 52 million video views. Her single “Spread Thin” off of the latest EP is currently gaining viral momentum, garnering over 5 million streams in the last month alone. Watch the “Spread Thin” video HERE.

Earlier this year, Mariah embarked on her headlining “The Experimental Tour,” playing renowned venues such as New York City’s Webster Hall as well as international venues across Europe. Additionally, she performed sets at several major festivals including Coachella, Lollapalooza, Rolling Loud Toronto, and more. Beginning on November 11th, she will join Rod Wave on his “Beautiful Mind Tour,” hitting major arenas across the US, before concluding on December 21st at Seattle’s Climate Pledge Arena.

ABOUT MARIAH THE SCIENTIST:

Atlanta R&B singer/songwriter Mariah the Scientist arrived on the scene in 2018 with her indelible debut project To Die For, and then signed to RCA Records to release a new project, titled Master. Mariah the Scientist’s preparing to open herself up to more people than ever before– and maybe she’ll assist listeners in discovering themselves in the process, too.

Born and raised in Atlanta on a steady diet of classic R&B ranging from The Temptations to Boyz II Men, Mariah graduated high school a year early and eventually went to college in New York City with her then-boyfriend — but she quickly found that higher education didn’t quite fit her personality traits: “I’m an introvert, so I didn’t enjoy the college experience.” After that relationship dissolved, Mariah met someone new who shared an interest in the wavy, hard-to-define music of R&B scion Frank Ocean.

Encouraged by her peers’ enthusiasm Mariah began to work on more music and eventually put out “To Die For” as a project in January of 2018. Her first single “Beetlejuice” is the perfect introduction to the Mariah the Scientist experience– a swirling, lovely concoction drawing equally from Ocean’s genre agnosticism, OutKast’s slow-drip hip-hop approach, and the diaristic openness of SZA. After releasing her first single “Beetlejuice” Mariah went on to release her first debut project, Master with RCA Records. She has since gone on to release additional singles and just released her second project RY RY World on 7/9/21. It debuted #2 on Apple Music’s R&B album chart. It received recognition from Cardi B, Lil Baby, Demi Lovato, Latto and more.

FOLLOW MARIAH THE SCIENTIST:

Website | Facebook | Twitter | Instagram | YouTube

Paulo Londra × Ferxxo

The Latin urban phenomenon, Paulo Londra, gets together with his friend Ferxxo, who has become one of today’s most sought-after artists, for his latest single “A Veces.” The song and its official music video are now available on all digital streaming platforms.

“A Veces,” produced by Federico Vindver, is a track that carries the strength of a classic reggaeton beat with hard-hitting percussive elements that emphasizes this historic meeting between Argentina and Colombia. Throughout the song, the essence of both stars is highlighted to perfection, showcasing the powerful lyrical prowess of Paulo Londra and the distinctive voice for which Feid has become known. Between the bars of the track, the two artists weave a story of longing towards their love interests, who once felt the same way about them, and now everything is different, including their feelings.

This collaboration comes after a few months full of stellar releases from the Argentinean star, who a few weeks ago premiered “Party En El Barrio” with Duki, creating an epic tune from two of the biggest names in the Latin music scene. Prior to that track, he crossed barriers by releasing “Noche de Novela” with English star Ed Sheeran, which followed in the footsteps of his highly anticipated solo release, “Julieta.”

Throughout the scenes of the music video for “A Veces,” shot in Miami, FL and directed by Ballve, you can see both Paulo and Feid in between scenes in their day to day lives, creating magic in the recording studio. The production of both the song and the video took place on the same day.

Paulo Londra, who is considered the pioneer of the urban movement coming out of Argentina, continues to position himself as one of the most emblematic artists of the Latin urban genre. Now, with a new team for this new phase of his career, Paulo Londra continues his global conquest with new music expected soon under Warner Music Latina.

(Courtesy of: Warner Music Latina/ BUENA Productora)

Anuel AA – Brother

Anuel releases new single and music video Brother. The artist breaks down musical barriers and experiments with different sounds.

Anuel, one of the great leaders of Latin music, releases his new single Brother a song that promises to surprise the urban genre industry with its masterful fusion of Spanish, Trap, and alternative music. The song and its music video are now available on all digital platforms.

Anuel is an integral artist, composer, and successful businessman who is unquestionably one of the great references to Latin music. The singer, who has long been associated with the urban genre, now presents a new theme that combines Latin Trap, alternative music, and R&B sounds. This innovative rhythm fusion featured production from Hydemiyabi, Dim Cruz, and EQ, as well as lyrics about personal and emotional empowerment.

“Brother” debuts with its official music video, which was shot in the historic city of Madrid, Spain, by Conteni2 Media Group and directed by Anuel himself in collaboration with Tru Views.

“I am very happy with the outcome of this video; it is exciting to work as a director on my own music videos.” “I hope my fans enjoy this production and listen to this rhythm fusion that combines the best of two worlds,” Anuel said.

In addition to representing the lifestyle of a music star like Anuel, the audiovisual piece is full of bright colors, gold, European architecture, and a lot of “bling bling.”

Anuel AA – Brother (Video Oficial)

Anuel × Reebok Collaboration HERE

Anuel AA × Reebok

On Friday, August 26 at 10 AM EST exclusively at Foot Locker and Champs Sports, in-store and online, “The Sky Above the Street” collection will launch two signature Reebok models. The Classic Leather and Pump Omni Zone 2 in red and black colorways – inspired by the sun-faded vibrant urban neighborhoods and outdoor courts of Puerto Rico which celebrates the beauty of the community and its people. Key product features include: the iconic Reebok logo, an ermine tail design inspired directly from the Carolina flag (Anuel’s hometown), the name of his debut album, Real Hasta La Muerte, Anuel’s exclusive signature embroidery, and a metallic lace inspired by the artist’s jewelry.

In support of the release, Anuel, Reebok, and Foot Locker, Inc. will also be dedicating a collaborative donation to the local non-profit organization SER De Puerto Rico, supporting the organization’s mission to uplift people with disabilities.

The first drop of “The Sky Above the Street” will be available for purchase early exclusively at the Plaza Las Americas Foot Locker location in San Juan, Puerto Rico August 24 before its wide release. For local consumers who purchase from Anuel’s Reebok collection,
Anuel will also be hosting a meet and greet event at the same Plaza Las Americas Foot Locker store the next day, August 25 while supplies last (terms and conditions apply).

The first drop of “The Sky Above the Street” will be available for purchase early exclusively at the Plaza Las Americas Foot Locker location in San Juan, Puerto Rico August 24 before its wide release. For local consumers who purchase from Anuel’s Reebok collection, Anuel will also be hosting a meet and greet event at the same Plaza Las Americas Foot Locker store the next day, August 25 while supplies last (terms and conditions apply).

Reebok and Anuel AA sneaker via 360 MAGAZINE

Reebok Answers to No One

Reebok has confirmed a September 1 release for its Question Mid “Answer to No One” ($160, GW8858), a clean and contemporary color-up on Allen Iverson’s iconic basketball sneaker.

Arriving alongside a matching retro apparel collection, this take on Iverson’s first signature shoe offers multicolor detailing across a chalk upper, a custom graphic sock-liner, classic “Q” and “3” heel logos, and other flavorful hits atop a chalk midsole and glass blue tinted outsole. Apparel includes a Vector Fleece Hoodie (HG2578, $70), Vector Fleece Joggers (HM5913, $60), and two graphic tee variations (HL0077/ HL0076, $30).

Product imagery can be found HERE.

Reebok’s “Answer to No One” Question Mid and apparel pack are available beginning September 1 exclusively from Reebok.com.

Reebok AI comes in various colors announced via 360 MAGAZINE

ADIDAS × GUCCI

The highly anticipated collection envisioned by Creative Director Alessandro Michele featured in a new campaign

For the launch, Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue. To animate the concept, a gridded template showcases a variety of moving imagery captured by Carlijn Jacobs. Against brightly colored backdrops, models stretch, run, or dance in place to a soundtrack of pensive phrases such as, “When your thoughts become reality, you understand what magic is.”

Originally debuting on the Exquisite Gucci runway, a mirror-filled space
where historic emblems multiplied and metamorphized across sartorial streetwear, the first adidas x Gucci collection expands on the creative concept founded on an affinity for three stripes. Revealed in a lookbook released last month, the cross-category selection portrays the kaleidoscopic aesthetic of Alessandro Michele by mixing the codes of the House with those of the historic sportswear brand, and consequentially those of high fashion and streetwear.

The assemblage plays out across women’s and men’s ready-to-wear, as well as on bags, shoes, accessories, jewelry, and lifestyle pieces. Throughout the selection, the GG monogram and Interlocking G mix with the adidas Trefoil in colorful prints, as well as on jacquard fabrics; while the red and green Web of Gucci complements the three stripes of adidas. Pushing the collection further into hybridized territory, ready-to-wear pieces echo the sporting attire of decades past while portraying an undeniable contemporary character. Additionally, conventionally formal pieces like leather heels, suede loafers, and silk scarves are marked with casual codes. Beyond the standard selection, the expansive offering also includes some lifestyle items including a golf bag in two different variations, a nod to the House’s heritage in leisure products.

THE POP

Gucci announces the arrival of a brand new series of Gucci Pop-Ups and Pop-Ins, the ephemeral stores providing a captivating shopping experience, dedicated to the adidas x Gucci collection starting from June 7.

Showcasing the products in an immersive, dedicated environment which reflects Gucci’s unconventional approach to luxury fashion, the initiative is aimed at connecting and engaging with clients over the world and their surrounding communities. In addition to the adidas x Gucci pop-ups, Gucci will also open dedicated pop-in locations within existing stores including: Los Angeles Melrose, New York Wooster Street and Fifth Avenue, Gucci East Hampton, Miami’s Aventura Mall, Chicago Michigan Ave, Houston Galleria, Atlanta Lenox, and Holt Renfrew Toronto Yorkdale.

adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. Anticipated by the first adidas x Gucci lookbook, the collection expands on the sartorial streetwear creations that debuted on the runway with a spectrum of sport-inspired pieces, distinguished by the same retro aesthetics of the show. With the heritage of both brands encoded in a trio of lines, a fixation on stripes plays out across ready-to-wear and accessories including Gucci’s own take on the famous adidas Gazelle sneaker.

*All paper and cardboard come from sustainably managed forest sources, and an uncoated paper has been used to ensure it is fully recyclable. In addition, shopping bag handles are made of 100% recycled polyester while pouches and suit carriers are made of a mix of regenerated cotton and recycled polyester. Reflecting a shared commitment to innovation, progress, sustainability goals, and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton, and viscose. Furthermore, each piece comes with special packaging that features the adidas x Gucci logo and that was strategically designed to reduce environmental impact.

**The collection will be distributed through designated stores, online on Gucci.com and through ephemeral Gucci Pop-Ups, where the spaces will be decorated with one of the geometric prints found in the offering. A dedicated product selection will also be available.

***Photos courtesy of Gucci

Mugzy McFly

Fashion Designer × Stylist

New York City designer and entrepreneur Jevaughn Williams, widely known as Mugzy McFly, has made his childhood dream come to fruition with Signed By McFly. This fad guru has worked with celebrities like Maino, Doja Cat and Post Malone. Moreover, the GRAMMY Awards hand-picked him to participate in this year’s festivities via gift bags. Furthermore, he constantly produces immersive pop-ups to highlight other minority-owned entities, becoming an arbiter on style and current affairs within his community.

Born and raised in The Bronx, Mugzy grew up with a great deal of inspiration and flare for fashion. At 13, he experienced his first steps with creative design and began fabricating pieces which he could pair his favorite sneakers. Between 2011-12, he started brand brainstorming. In 2013, he launched it. Graphic tees were the label’s inaugural drop. With no financial investors, he handled all aspects of the collection–production, marketing, promotions and account management. This first-hand knowledge inspired the tagline: More Dreams, Less Dream. Since inception, the line has been unisex.

Lastly, Mugzy explains his intuition behind last season’s bestselling collegiate-like jacket with patchwork. It’s color compass was persuaded by his immediate environment. In fact, he never meant to conjure a rainbow-esque theme, its prismatic effect resulted from the orange and blue linked to the Knicks and Mets. While his Afro-Carribean heritage emitted red and green hues, he confirms admiration for gray, ‘It’s like a high taste level to me.’

After 9 years in business, McFly has been featured in various media outlets. Contrary to what one would expect, much of his recent success has been attributed to the pandemic, allowing more time to meticulously delve into overall presentation and client relationships. Thus, he predicts seasonal trends will incorporate comfort, quality yet sustainable ensembles in both vivid and earth tones paired with ecletic sneakers. Jeans will be replaced with nicely constructed joggers and thigh high shorts.

McFly’s advice to budding enterprisers, choose the right moment to launch genderless garments. Don’t be afraid to make mistakes and do it because you enjoy the process. Don’t do it just for money. Finally, lend your brand’s visibility through well-documented, innovative promotional affairs while maintaining professional contacts.

Article: Andrea Esteban × Vaughn Lowery

Watch him on 360TV.

Listen to his 360 MAG Podcast.

As seen in Essence Magazine.

Featured in The Bronx Magazine.

Shop Signed By McFly.