Posts tagged with "New York Mets"

Mike Piazza Launches TRUE Vodka

Today, Mike Piazza launches TRUE Vodka, his bespoke Italian-made vodka brand, in collaboration with GrapeStars, the one-stop shop for celebrity wine and spirits. Piazza is a former baseball player with the NY Mets, and is a Hall of Famer for his time as a player with them.

Piazza is bringing TRUE Vodka to consumers as a nod to his Italian heritage, something he’s always wanted to honor in a big way. Consumers nationwide will have first-time access to enjoy TRUE Vodka at home and have it delivered directly to their doorsteps with the ease of GrapeStars, the exclusive retailer for TRUE Vodka.

RUE Vodka is made from mixed rye and wheat grains from Italy and uses specially purified water from the springs of Tuscany, making it incredibly smooth. The high-quality vodka is produced by a seven times distillation process by legendary supplier of spirits, Caffo, in the Distelleria Friulia. TRUE Vodka has been awarded the prestigious gold medal for best bottle design at the FESPA awards in 2017 and has been picked 9 out of 10 times in blind taste tests against other leading premium vodka brands.

“Mike Piazza hit many majestic home runs in a Mets uniform as part of his Hall of Fame career, and Mike is hitting another home run with True Vodka,” stated Mets Executive Vice President & Chief Revenue Officer Lou DePaoli.

“I have been a long-time Mike Piazza fan and cannot overstate how thrilled we are to team up with him. Bringing TRUE Vodka into his fans’ homes is a huge milestone for GrapeStars and we’re extremely proud to be part of the TRUE Vodka journey,” shared GrapeStars Co-Founder and CEO, Jean-Jean Pelletier.

TRUE Vodka embraces Italian craftsmanship is and produced by a seven times distillation process in Caffo’s Distelleria Friulia. To learn more about the premium vodka, tune into The GrapeStars Podcast interview with Mike Piazza

UNTUCKit × MLB

UNTUCKit, one of the fastest-growing retail brands in North America, announced today its first-ever product collaboration with Major League Baseball.

The UNTUCKit MLB Signature Series features the logo of one of eight individual MLB teams stitched into the sail of a classic UNTUCKit best-selling, wrinkle-free shirt. Team logos available include the New York Yankees, New York Mets, Boston Red Sox, Los Angeles Dodgers, San Francisco Giants, Chicago Cubs, St. Louis Cardinals, and Atlanta Braves.

Beginning on Opening Day, baseball fans can support their favorite team in style when they pick up an MLB Signature Series shirt from UNTUCKit’s stores or website, on MLBShop.com or select team club houses.

The partnership is another step towards UNTUCKit’s growing presence in the sports industry. Last year, New Orleans Saints Quarterback Drew Brees, hockey legend Wayne Gretzky and NASCAR driver Chase Elliott were each introduced as athlete ambassadors and investors in the brand. In addition to building their roster of athletes, UNTUCKit has strategically increased marketing and advertising across sports television, radio and arenas across the country.

“We’re excited about this partnership with the MLB, our first with a major sports league, given the natural affinity between our customers and the sports industry. We’ve taken a few of our best-selling shirt styles and added a fun, exclusive element we know customers will be excited about—an ode to their favorite baseball teams—to wear at the next game,” says UNTUCKit co-Founder and CEO Aaron Sanandres.

About UNTUCKit

Created in 2011, UNTUCKit has given men a seamless way to look sharp and feel casual by creating shirts designed specifically to be worn untucked. UNTUCKit solves the problem millions of men struggle with every day with their perfectly contoured hemlines and more than 50 tailored fit options. Through the last 8 years, the brand has expanded to offering 13 product categories—ranging from T-shirts and polos to sports jackets and pants—in addition to a wide selection of shirts, dresses and blazers for women. UNTUCKit is dedicated to creating an unmatched shopping experience, with more than 50 physical retail locations across the U.S. and Canada. For more information visit UNTUCKit.com.