Posts tagged with "Los Angeles Dodgers"

Elton John and Roblox team up via 360 Magazine.

Elton John × Roblox

Elton John Presents: Beyond the Yellow Brick Road

Step Into Elton John’s World on Roblox, Inspired by His Life, Legacy & Legendary Self-Expression

The Persistent Immersive Experience Includes Community-Created Digital Fashion and Music Celebration Timed to Artist’s Global Tour and Interactive Challenges
 

Today, Elton John unveils his own world, Elton John Presents: Beyond the Yellow Brick Road, on Roblox, a global online platform connecting millions of people through shared experiences. Created by Elton John and Rocket Entertainment with Roblox creators and support from Universal Music Group (UMG), the world leader in music-based entertainment, the virtual experience is live now, offering fans a new way to enjoy his timeless music, express themselves through his iconic fashion co-created with the community, and experience Elton’s impact on popular culture in a new, creative, and unique way.

This unique experience will let fans follow the yellow brick road through an interactive world inspired by Elton’s life and legacy and discover it through the eyes of the Roblox community, learning what Elton’s unparalleled influence means to them. The experience includes Elton’s iconic digital fashion and photographs of memorable moments, interactive challenges set to his greatest hit songs, daily scavenger hunts, and trivia quizzes. Designed in collaboration with more than 20 Roblox community creators, the digital fashion collection on virtual display is inspired by Elton’s most celebrated outfits and eyewear, including free items made with the Los Angeles Dodgers and Major League Baseball and inspired by the outfit Elton wore at his legendary concert in 1975. Fans can try on complete outfits or mix-and-match individual items to recreate Elton’s look on their avatar and shop the full collection available to visitors globally.

Speaking of Beyond the Yellow Brick Road, Elton says: ‘I’m absolutely thrilled to be launching beyond the Yellow Brick Road on Roblox. I’ve seen the joy that Roblox has brought to my boys, and the possibility it creates by the ability to interact with fans in such an exciting and forward-looking way has been mind-blowing to me. I’ve always been myself and used my image, eyewear, and music to express myself, and Roblox really encourages that self-expression. Now my fans can do the same, and that’s really exciting. At every step of my career, I’ve always wanted to push forward and look to the future, and Beyond the Yellow Brick Road is the next step on that journey as I prepare to step away from live touring after 50 years on the road. It’s genuinely thrilling, and I can’t wait to see the response from my fans and the Roblox community.”

David Furnish, CEO of Rocket Entertainment, says: “Elton is a visionary creative with a life full of major music and fashion moments significant to the culture of then and now and lived his life like an avatar! Beyond the Yellow Brick Road is an extraordinary collection of some of these moments that we have had a lot of fun recreating with the Roblox community since Rocket Entertainment began this project. As Elton says farewell to touring at Dodger Stadium, we’re excited for the opportunities that spaces like Roblox offer to ensure Elton’s music and legacy may continue to bring joy to the world.”

Sir Lucian Grainge, Chairman & CEO of Universal Music Group, says: “In the decades we’ve worked together, my commitment to Elton has been to build the largest global audience for his creative genius, spanning his recorded music, songwriting, fashion, and performances. As Eltonwraps up his monumental final tour, we are extremely excited to help bring Beyond the Yellow Brick Road to life so that new generations of fans, now and for years to come, will continue to be entertained and inspired by his songs and music.”

The Roblox community is also invited to a special performance taking place within the Beyond the Yellow Brick Road experience on Roblox starting on November 17th, with additional performances re-airing hourly through November 20th. Reimagined for limitless creative expression on Roblox, this series of ten-minute virtual performances – made up of Elton’s best-loved songs – will offer fans of all ages anywhere in the world an entirely new way to feel part of his final ever U.S. shows. Forming part of his record-breaking and critically acclaimed Farewell Yellow Brick Road tour, the special performances will coincide with Elton’s run of Dodger Stadium shows (November 17th – 20th), which will see Elton make history once again as he returns to the iconic L.A. venue for the first time since his legendary performance in 1975.

Virtual experience visitors are also able to earn and collect yellow bricks, the currency used in ‘Beyond the Yellow Brick Road,’ as they explore interactive challenges, allowing them the chance to gain VIP access to hear a dedicated message from Elton and have their avatar appear on stage with him at his final Dodger Stadium show on November 20th. After the Dodger Stadium concerts,‘Elton John: Beyond the Yellow Brick Road’ will continue to live on – with new experiences, music, fashion, and more – as an immersive timeless capsule of his craft in the metaverse.

‘Elton John Presents: Beyond the Yellow Brick Road’ is the latest new frontier that Elton John is embracing during a dazzling period of creativity and cultural relevance. Having topped the U.K. single charts last summer with ‘Cold Heart (PNAU Remix)’ with Dua Lipa, his latest smash hit single ‘Hold Me Closer’ has seen Elton stepping into the limelight with Britney Spears for her first studio recording since 2016. With a chart-topping memoir ‘Me’ and acclaimed musical fantasy ‘Rocketman’ in recent years, and the ‘Farewell Yellow Brick Road’ tour continuing to be lauded by fans and critics alike, his collaboration on Roblox continues to reinforce Elton’s ongoing relevance. As fans prepare to bid farewell to Elton John as a touring artist, ‘With Elton John Presents: Beyond The Yellow Brick Road’ they can continue to experience all aspects of Elton’s world in the forward-thinking and thoroughly modern manner we’ve come to expect from one of the greatest pop culture icons of the 20th and 21st century.

Join Elton Beyond the Yellow Brick Road on Roblox at roblox.com/eltonjohn.

ABOUT ELTON JOHN: 

Elton’s career achievements to date are unsurpassed in their breadth and longevity. Elton is one of the top-selling solo artists of all time. In the UK and US charts alone he has 1 diamond, 32 platinum or multi-platinum, and 21 gold albums as well as over 70 Top 40 hits. He has sold more than 300 million records worldwide. 

He holds the record for the biggest-selling single of all time, “Candle in the Wind 1997”, which sold over 33 million copies. Released in 2017 ‘Diamonds’ the Ultimate Greatest Hits album, became Elton’s 40th UK Top 40 album and has spent over 200 consecutive weeks in the top 75 of the UK album charts, over 110 of these in the top 20, and in August 2022 surpassed the threshold for 1 million combined chart unites in the UK. This release celebrated 50 years of his songwriting partnership with Bernie Taupin. August 2018 saw Elton named as the most successful male solo artist in Billboard Hot 100 chart history. At present, he has logged 70 Billboard Hot 100 entries, including nine No. 1s and 28 Top 10s. ‘The Lockdown Sessions’, an album of collaborations recorded during the COVID-19 Pandemic, was released in October 2021 and went straight to number 1 in the UK album Charts, becoming Elton’s 8th UK number 1 album in the process. It’s lead single “Cold Heart (PNAU Remix) with Dua Lipa” became a bona fide global hit, reaching number 1 in the UK and Australian singles charts. Its success meant that Elton became the first ever solo artist to score a UK Top 10 hit single in 6 consecutive decades. His most recent release, “Hold Me Closer,” featuring Britney Spears debuted at #1 on Billboard’s Hot Dance/Electronic Songs chart, providing Elton with his tenth Top 10 hit. The song also climbed to #1 in Australia and Canada, #3 in the UK, and most notable, #1 on iTunes in over 40 countries upon release. In America, Elton John holds the record for longest span between Billboard top 40 hits at 50 years.   

Elton announced the ‘Farewell Yellow Brick Road’ tour at New York’s Gotham Hall in January 2018. Encompassing 5 continents, and over 350 dates, this 5-year-long tour started in September 2018 and marks his retirement from touring after more than 50 years on the road. In 2019 it was named Billboard’s Top Rock Tour and Pollstar’s Major Tour Of The Year. To date, Elton has delivered more than 4,000 performances in more than 80 countries since launching his first tour in 1970. 2019 also saw the release of ‘Rocketman’ and global bestselling autobiography, ‘ME’. An epic fantasy musical motion picture of Elton’s life, ‘Rocketman’ has been a commercial and critical hit, taking close to $200m at the box office. It has won an Oscar, two Golden Globe Awards and a Critics’ Choice Award and garnered BAFTA nominations. Its soundtrack was also nominated for a GRAMMY Award. 

Among the many awards and honors bestowed upon him are six GRAMMYs, including a GRAMMY Legend award, a Tony and two Oscars, a Best British Male Artist BRIT Award, induction into the Rock and Roll Hall of Fame and the Songwriters Hall of Fame, the Kennedy Center Honor, Legend of Live Award, 13 Ivor Novello Awards between 1973 and 2001 and a knighthood from HM Queen Elizabeth II for “services to music and charitable services”. Most recently, Elton was awarded the 2021 iHeartRadio “Golden Icon” Award in recognition of his incredible influence on music and pop culture. In February 2022, he topped the inaugural Pollstar Artist Power Index, a weekly rank of the world’s most popular artists based on streaming, touring, airplay, and social media metrics.  

In 1992, Elton established the Elton John AIDS Foundation, which today is one of the leading non-profit HIV/AIDS organizations and has raised over $515 million to date in the global fight against HIV/AIDS. In June 2019 President Emmanuel Macron presented Elton the Légion d’honneur, France’s highest award, for his lifetime contribution to the arts and the fight against HIV/AIDS. Elton was awarded the Companion of Honor in the 2021 New Year Honors list. The highest acknowledgement in the list, Elton became one of only 64 people to hold the honor. September 2019 saw The Royal Mail issue a set of 12 stamps as a tribute to Elton being one of the most popular and enduring music artists of all time. Elton was only the second individual music artist to be featured in a dedicated stamp issue. In July 2020 the Royal Mint released an Elton John commemorative coin, the second in their music legends series to celebrate ‘one of the most successful and enduring artists of all time’. Always a tireless champion of new artists, Elton has been a leading industry voice in lobbying the government for young artists visa-free touring rights in Europe post Brexit. 

bsb via 360 Magazine for use by 360 Magazine

Dodgers All-Star Trevor Bauer Continues Donations

In the first two months of his season-long giveback initiative Ks for a Cause, Dodgers All-Star Pitcher Trevor Bauer has collected 96 strikeouts, which means $96,000 donated to local nonprofits. Through Ks for a Cause, Bauer is providing financial support and highlighting various nonprofit organizations focused on STEM and/or youth programming in the greater Los Angeles area. For every strikeout this regular season, Bauer is donating $1,000. Each month, a different nonprofit organization is designated.

In April, Bauer threw 51 strikeouts and made a $51,000 donation to Think Together to help fund its afterschool STEM and robotics programming for middle school students in southeast Los Angeles. In May, Bauer threw 45 strikeouts and made a $45,000 donation to the Just Keep Livin Foundation to help fund its afterschool fitness and wellness programming at Ánimo Inglewood Charter High School in Inglewood and Manual Arts High School in South Los Angeles.

This month, Bauer is supporting 9 Dots, a Los Angeles-based community of educators, researchers, and engineers committed to providing students from Title I elementary schools with the opportunity to engage in a transformative computer science (CS) education. 9 Dots has a special focus on creating empowering CS experiences for female, Latinx, Black, and low-income students. The organization creates learning environments that engage every student, foster joy, and promote fearlessness in problem solving while also providing teachers with the support and tools they need to lead exceptional computer science learning experiences.

Specifically, Bauer’s donation will help fund 9 Dots’ computer science education for elementary school students in Compton Unified and Los Angeles Unified school districts.

In addition to monetary support, Bauer is highlighting all Ks for a Cause organizations through a dedicated content series on his YouTube Channel and with limited-edition Ks for a Cause merchandise on his website. All proceeds from merchandise sales will benefit that month’s designated beneficiary organization. 

Bauer is fully funding Ks for a Cause through grants via the Los Angeles Dodgers Foundation (LADF). He has also partnered with LADF to evaluate potential partner organizations and to work with receiving organizations. 

About Trevor Bauer

Trevor Bauer is an All-Star pitcher and entrepreneur in his 10th MLB season and first with the Los Angeles Dodgers. The reigning NL Cy Young Award winner was selected No. 3 overall in the 2011 MLB Draft and made his major league debut in 2012 with the Arizona Diamondbacks. He was traded to the Cleveland Indians later that year and made his first All-Star appearance in 2018. Bauer was traded to the Cincinnati Reds in 2019 and went on to become the club’s first pitcher to win the Cy Young Award (2020). 

Off the field, the former UCLA standout co-founded Momentum in 2019, a media company aimed at connecting fans and athletes on a human level and going behind the scenes of the lives, training, and game days of MLB stars. Bauer is also an equity partner and co-leads the baseball vertical at PlayersTV, the first-and-only multi athlete-owned TV network and media company.

Los Angeles Dodgers Win 2020 World Series

The 2020 World Series was one that baseball fans won’t forget anytime soon. A season that struggled to get off the ground and faced a few pandemic outbreaks ended with the most difficult gauntlet of a playoff format in baseball history. 9 wins later, the two best regular season teams in baseball clashed.

The season closed in Arlington with a battle between the little team that fully embraced modern baseball analytics and a team that, well, fully embraced modern baseball analytics but had way more money.

The Tampa Bay Rays, a team with the third lowest payroll in the entire league, were expected to be a team that put pitching and defense first, and that’s exactly what they did. Even with Brandon Lowe becoming the team’s breakout star on offense, Blake Snell, Charlie Morton, Tyler Glasnow and the “stable” of arms Tampa Bay bullpen made the Rays the best team in the American League.

The Dodgers, on the other hand, were expected to be one of the greatest teams of all time. The offseason acquisition of Mookie Betts, arguably the second best player in baseball, put them in conversation with the Yankees in the late 1920s and the Big Red Machine for the best offense of all time.

Impressively enough, Mookie Betts was the only superstar on the team that wasn’t homegrown or brought to prominence by the Dodgers. Justin Turner, Max Muncy and Chris Taylor were all reclamation projects, and platoon outfielder A.J. Pollock was signed in free agency, but almost the rest of the Dodgers core, including the pitching staff, was a product of incredible scouting, drafting, developing and extending.

LA finished the season with 43 wins, a pace that would have been good for 116 in a 162 game season, which would tie the regular season record. They even seemed to get better as the year went on, with Cody Bellinger finally coming around toward the end of the season and Corey Seager emerging as the player the Dodgers hoped he’d become when he won Rookie of the Year in 2016.

The Dodgers faced little adversity in the playoffs until the National League Championship Series, going up against the Atlanta Braves. The Braves had arguably the hottest offense in baseball, complete with the likely MVP of the National League in Freddie Freeman.

While the Braves jumped out to a 2-0 series lead, something seemed to click for the Dodgers in the seventh inning of game two. They couldn’t quite overcome a 7-0 deficit, but they picked up some momentum scoring three runs in the bottom of the seventh inning and four more in the bottom of the ninth inning.

The next day the Dodgers came out swinging with 11 runs in the first inning, basically ending the game before the Braves ever had a chance to answer. Behind five strong innings from Julio Urías, the Dodgers went on to win game three by a score of 15-3.

Clayton Kershaw fed the narrative that he struggles in the playoffs in game four giving up four runs over five innings on the way to a Dodgers loss. The boys from Chavez Ravine proceeded to play near perfect baseball the rest of the way, riding their bullpen in games five and seven and Walker Buehler in game six. A missile from defending MVP Cody Bellinger in game seven was the deciding factor and the exclamation point on LA’s third NLCS victory in the last four years.

The Dodgers met the Rays in the World Series, who were coming off a game seven themselves against the Houston Astros. Again, the Rays relied on pitching and defense to get through the playoffs, but they brought the hottest player in the playoffs into the World Series in left fielder Randy Arozarena.

When accounting for adjusted salary for his time in the majors and the shortened pandemic season, Arozarena made $90,000 in 2020. For reference, the two highest paid left fielders for the Dodgers, Joc Pederson and A.J. Pollock, made more than $10 million last year. Arozarena out-homered the Pederson-Pollock duo in the 2020 playoffs ten to two.

Unfortunately for Arozarena, he was the only member of the Rays consistently hitting. Just as the Rays had done all season, it was a new guy delivering the big hit every night. Mike Brosseau did it in game five of the American League Divisional Series against the Yankees, Kevin Kiermaier came up with a few clutch hits and Manny Margot played a big role in downing the Astros, but Arozarena seemed to be the only one the Rays could consistently count on.

Game one was proof of that as the Rays were shut down by Clayton Kershaw, who set the tone to repave his playoff legacy. Kershaw went six innings in the first game of the World Series, giving up just one run before exiting. Dodgers MVPs Cody Bellinger and Mookie Betts both homered on the way to an 8-3 Dodgers victory.

The Rays evened the series in game two on the back of Brandon Lowe, who hit two home runs, driving in three runs. Rays third baseman Joey Wendle drove in two more on a fourth inning double and another on a sixth inning sacrifice fly. Homers from Chris Taylor, Will Smith and Corey Seager weren’t enough for the Dodgers as Blake Snell and the Rays bullpen held off the LA offense.

Though a score of 6-2 might not seem like a punishing victory for the Dodgers, they owned game three. The Dodgers current ace, Walker Buehler went six innings, striking out ten Rays batters and giving up just one run on a Willy Adames double. The bullpen trio of Blake Treinen, Brusdar Graterol and Kenley Jansen picked up where Buehler left off, giving up one run on a Randy Arozarena home run in the ninth. The Rays sent just 31 hitters to the plate.

Game four is the game that will go down in history. When everyone looks back on the 2020 World Series, they will probably remember games four and six. It might have been the craziest game of the year, and it happened on baseball’s biggest stage.

Two lefties started the game for the Dodgers and Rays, with Julio Urías and Ryan Yarbrough on the hill, respectively. Justin Turner opened the scoring with a home run in the first inning for the second night in a row. Corey Seager homered in the third inning to put the Dodgers up 2-0, a score that would hold for one inning when Randy Arozarena launched his second home run of the World Series and his record-breaking ninth of the postseason.

Heading into the top of the sixth, the Dodgers had a 3-2 lead, which they extended on a double from utility man Kiké Hernández. That set the stage for Rays second baseman Brandon Lowe, who launched a three-run homer in the bottom of the sixth to put the Rays on top for the first time in the game.

The Dodgers answered quickly on a Joc Pederson single that scored Corey Seager and Justin Turner, giving the Dodgers a 6-5 lead. The battle was just beginning, as Kevin Kiermaier homered in the bottom of the seventh to tie the game at 6, only for Corey Seager to give the Dodgers the lead once again with an RBI single in the top of the eighth inning.

It was quiet until the bottom of the ninth inning, when the unlikely Rays postseason MVP Randy Arozarena stepped up the the plate with two outs and a man on first base. Arozarena worked a full count from Dodgers closer Kenley Jansen, eventually drawing a walk to put runners on first and second base. That would bring up the most unlikely of heroes.

Brett Phillips didn’t even make the ALCS roster. He was with the Kansas City Royals before being traded to the Rays on Aug. 27. He originally pinch ran earlier in the game with little expectation of getting a plate appearance, but with the way Rays manager Kevin Cash uses his bench, the Rays were out of options. Phillips was going to bat.

Down to his last strike, the career .202 hitter flicked a ball into center field. Kevin Kiermaier score easily, but a bobble from Dodgers center fielder Chris Taylor caused the Rays third base coach to send Arozarena to the plate in an attempt to score the winning run. Arozarena fell down on his way to the plate, which should have ended the inning.

The throw to the plate from Taylor was cut off by Dodgers first baseman Max Muncy, who relayed the ball to LA catcher Will Smith. Smith was unable to hang onto the throw, and the ball rolled to the backstop, allowing Arozarena to score the winning run in the bottom of the ninth. The long shot hero scored the Rays most valuable postseason player, and the sight of Arozarena pounding on home plate for the eighth run is something that will be burned in the memories of baseball fans forever.

Game five saw Clayton Kershaw take the hill once again to face Rays hard-throwing right hander Tyler Glasnow. Again, Kershaw set out to rewrite his playoff story, going five and two-thirds innings, striking out six and giving up two runs. Joc Pederson and Max Muncy both homered for the Dodgers on their way to a 4-2 victory.

Game six had the Rays up against a wall forcing them to send out their horse, Blake Snell. Randy Arozarena immediately launched a ball into the right field seats off Dodgers starter Tony Gonsolin for his record tenth homer of the postseason. Snell was mowing down Dodgers hitters through five and one-thirds innings before giving up a single to catcher Austin Barnes.

The most talked about decision of the World Series came next, with Kevin Cash removing a blistering hot Snell from the game before facing Mookie Betts, who hit .208 against left-handed pitching in 2020. Right-hander Nick Anderson took the hill for the Rays, and Betts proceeded to slap a double down the left field line. A wild pitch with Corey Seager at the plate scored Barnes and advanced Betts to third, then Seager grounded a ball to first base, scoring Betts, who looked like he was out to prove he’s the best baserunner in the game this postseason.

The Dodgers went up 2-1, but for Rays fans and players, it must have felt like the score was 12-1, as the Rays couldn’t get a single thing going the rest of the game against the Dodger bullpen. Betts swatted a solo home run in the bottom of the eighth inning for an insurance run, and Julio Urías slammed the door over the last two and one-third to give the Dodgers their first World Series victory since 1988.

Corey Seager took home the trophy for World Series MVP, but Clayton Kershaw really stole the spotlight. The eight-time All-Star, three-time Cy Young winner and 2014 MVP Award winner picked up the first ring of his career in his tenth postseason. He was a lock for the Hall of Fame before 2020, but now he’ll get to make his induction speech wearing at least one World Series ring, and with the litany of young talent and financial resources at the fingertips of Dodgers management, he figures to eye a few more before he calls it a career.

In probably the worst story of the night, third baseman Justin Turner exited the game early because of a positive test for COVID-19. When it was announced at the conclusion of the game, it was a difficult moment for everyone who knew Turner had been with this Dodgers team the entire way. Outside of Kershaw, he might have been the most deserving of a celebration.

He even sent out a tweet thanking everyone for checking in on him and saying he could’t believe he couldn’t be out on the field to celebrate winning the World Series. The story went sour when it appeared that Turner actually did celebrate on the field, presumably placing everybody he came in contact with in danger.

The MLB released a statement saying Turner was adamant about celebrating on the field despite security officials advising him not to leave an isolated space. The story is still developing, but fans obviously voiced their discontent via social media, and it made the success of what MLB called their “bubble” to that point seem moot. While the disappointment for Turner being unable to celebrate a title that he was such a key part of is palpable, it is difficult to justify his actions exposing players, families and fans to COVID-19.

Turner, along with Pedro Baez, Kiké Hernandez, Jake McGee, Joc Pederson, Blake Treinen and Alex Wood, is set to become a free agent after not receiving a qualifying offer from the Dodgers. It is yet to be seen how this will affect him in free agency, or he could return to the Dodgers where he is already one of the organizations most beloved players.

The 2020 baseball season ended about as well as anyone who has lived through 2020 could have predicted, but baseball fans who were worried about 2020’s title feeling cheap seem to have come around to the idea that this title was equally or more trying to achieve. 60 games or 162 games, the 2020 Dodgers will go down in history.

59FIFTYs®, New Era, Los Angeles Dodgers, union, 360 MAGAZINE, baseball, MLB, sports

NEW ERA × LA DODGERS


New Era Cap is excited to launch a new collaboration with Union and the Los Angeles Dodgers today at 1pm ET. The New Era x Union x Los Angeles Dodgers Collection will be available on www.neweracap.com for a retail price range of $44.99-$99.99.
 
This new collection features four unique 59FIFTY® fitted caps featuring either a Union Frontman logo on the front and Los Angeles Dodgers wordmark logo on the back or a Los Angeles Dodgers logo on the front with a Union Frontman logo on the back. These 59FIFTYs® are available in two colorways, black and blue.
 
In addition to the caps, this collection also features a selection of apparel including a hoodie and a t-shirt. Available in black and blue, the hoodie features the Los Angeles Dodgers wordmark logo on the front and on the back is two iconic Dodgers logos, a Union Frontman logo well as the address of Dodger stadium. Available in black and blue the t-shirts feature a Union Frontman logo on the front and on the back is a Dodgers logo.

UNTUCKit × MLB

UNTUCKit, one of the fastest-growing retail brands in North America, announced today its first-ever product collaboration with Major League Baseball.

The UNTUCKit MLB Signature Series features the logo of one of eight individual MLB teams stitched into the sail of a classic UNTUCKit best-selling, wrinkle-free shirt. Team logos available include the New York Yankees, New York Mets, Boston Red Sox, Los Angeles Dodgers, San Francisco Giants, Chicago Cubs, St. Louis Cardinals, and Atlanta Braves.

Beginning on Opening Day, baseball fans can support their favorite team in style when they pick up an MLB Signature Series shirt from UNTUCKit’s stores or website, on MLBShop.com or select team club houses.

The partnership is another step towards UNTUCKit’s growing presence in the sports industry. Last year, New Orleans Saints Quarterback Drew Brees, hockey legend Wayne Gretzky and NASCAR driver Chase Elliott were each introduced as athlete ambassadors and investors in the brand. In addition to building their roster of athletes, UNTUCKit has strategically increased marketing and advertising across sports television, radio and arenas across the country.

“We’re excited about this partnership with the MLB, our first with a major sports league, given the natural affinity between our customers and the sports industry. We’ve taken a few of our best-selling shirt styles and added a fun, exclusive element we know customers will be excited about—an ode to their favorite baseball teams—to wear at the next game,” says UNTUCKit co-Founder and CEO Aaron Sanandres.

About UNTUCKit

Created in 2011, UNTUCKit has given men a seamless way to look sharp and feel casual by creating shirts designed specifically to be worn untucked. UNTUCKit solves the problem millions of men struggle with every day with their perfectly contoured hemlines and more than 50 tailored fit options. Through the last 8 years, the brand has expanded to offering 13 product categories—ranging from T-shirts and polos to sports jackets and pants—in addition to a wide selection of shirts, dresses and blazers for women. UNTUCKit is dedicated to creating an unmatched shopping experience, with more than 50 physical retail locations across the U.S. and Canada. For more information visit UNTUCKit.com.

We Reign As One Campaign

NEW ERA CAP CELEBRATES THE START OF 2019 MAJOR LEAGUE BASEBALL SEASON WITH “WE REIGN AS ONE” CAMPAIGN

Campaign Features New Brand Ambassadors Francisco Lindor, Justin Turner, Didi Gregorius, Christian Yelich, Ronald Acuña Jr. and Jay Rock

Today, New Era Cap Co., Inc., the official on-field cap of Major League Baseball, launches “We Reign as One,” the next chapter in a powerful and inspiring cross-cultural multi-platform campaign. Ushering in the start of the 2019 Major League Baseball season, the campaign features the iconic New Era Authentic Collection 59FIFTY® Fitted as a badge that connects all baseball fans together.

“The new ‘We Reign As One’ campaign is a celebration of the start of the 2019 MLB Season,” said Mark Maidment, Senior Vice President, Brand at New Era Cap. “We wanted to spotlight how baseball and the New Era Authentic Collection 59FIFTY® Fitted have the power to connect us all, whether you’re a kid from Queens or a professional baseball player.”

Created in partnership with creative agency 72andSunny New York, “We Reign As One” also unveils New Era’s 2019 MLB Ambassador roster, including Los Angeles Dodgers third baseman Justin Turner; New York Yankees shortstop Didi Gregorius; Milwaukee Brewers outfielder and 2018 National League Most Valuable Player Christian Yelich; Cleveland Indians shortstop Francisco Lindor; Atlanta Braves outfielder and 2018 National League Rookie of the Year Ronald Acuña Jr., and Grammy award-winning rapper, Jay Rock.

“The New Era Authentic Collection 59FIFTY® Fitted cap lives at the intersection of sport and street fashion,” said Bryan Rowles, Executive Creative Director and Partner, 72andSunny New York. “The launch of ‘We Reign As One’ is a cultural creative opportunity to remind people that the city letters stitched on the Authentic Collection 59FIFTY®  cap represent common ground, city pride and team allegiance that connects all of us, no matter our background, profession or beliefs.”

Returning this year as New Era 2019 MLB Ambassadors are Houston Astros second baseman and six-time MLB All-Star José Altuve and Chicago Cubs second baseman Javier Báez. Throughout the year, each ambassador will serve as an extension of the brand, helping to tell the story behind the caps both on and off the field. They’ll also help highlight special occasions such as Mother’s Day and Father’s Day.

As the official on-field cap of MLB, the New Era Authentic Collection 59FIFTY® Fitted is a lightweight, flexible athletic fitted cap that easily transitions on and off the field. To join the millions celebrating Opening Day, fans can purchase the New Era Cap Authentic Collection 59FIFTY® Fitted with their team logo of choice at www.mlbshop.com, www.neweracap.com and authorized retailers around the country. To view the new “We Reign As One” video click HERE and to view stills click HERE.