Posts tagged with "Roblox"

Elton John and Roblox team up via 360 Magazine.

Elton John × Roblox

Elton John Presents: Beyond the Yellow Brick Road

Step Into Elton John’s World on Roblox, Inspired by His Life, Legacy & Legendary Self-Expression

The Persistent Immersive Experience Includes Community-Created Digital Fashion and Music Celebration Timed to Artist’s Global Tour and Interactive Challenges
 

Today, Elton John unveils his own world, Elton John Presents: Beyond the Yellow Brick Road, on Roblox, a global online platform connecting millions of people through shared experiences. Created by Elton John and Rocket Entertainment with Roblox creators and support from Universal Music Group (UMG), the world leader in music-based entertainment, the virtual experience is live now, offering fans a new way to enjoy his timeless music, express themselves through his iconic fashion co-created with the community, and experience Elton’s impact on popular culture in a new, creative, and unique way.

This unique experience will let fans follow the yellow brick road through an interactive world inspired by Elton’s life and legacy and discover it through the eyes of the Roblox community, learning what Elton’s unparalleled influence means to them. The experience includes Elton’s iconic digital fashion and photographs of memorable moments, interactive challenges set to his greatest hit songs, daily scavenger hunts, and trivia quizzes. Designed in collaboration with more than 20 Roblox community creators, the digital fashion collection on virtual display is inspired by Elton’s most celebrated outfits and eyewear, including free items made with the Los Angeles Dodgers and Major League Baseball and inspired by the outfit Elton wore at his legendary concert in 1975. Fans can try on complete outfits or mix-and-match individual items to recreate Elton’s look on their avatar and shop the full collection available to visitors globally.

Speaking of Beyond the Yellow Brick Road, Elton says: ‘I’m absolutely thrilled to be launching beyond the Yellow Brick Road on Roblox. I’ve seen the joy that Roblox has brought to my boys, and the possibility it creates by the ability to interact with fans in such an exciting and forward-looking way has been mind-blowing to me. I’ve always been myself and used my image, eyewear, and music to express myself, and Roblox really encourages that self-expression. Now my fans can do the same, and that’s really exciting. At every step of my career, I’ve always wanted to push forward and look to the future, and Beyond the Yellow Brick Road is the next step on that journey as I prepare to step away from live touring after 50 years on the road. It’s genuinely thrilling, and I can’t wait to see the response from my fans and the Roblox community.”

David Furnish, CEO of Rocket Entertainment, says: “Elton is a visionary creative with a life full of major music and fashion moments significant to the culture of then and now and lived his life like an avatar! Beyond the Yellow Brick Road is an extraordinary collection of some of these moments that we have had a lot of fun recreating with the Roblox community since Rocket Entertainment began this project. As Elton says farewell to touring at Dodger Stadium, we’re excited for the opportunities that spaces like Roblox offer to ensure Elton’s music and legacy may continue to bring joy to the world.”

Sir Lucian Grainge, Chairman & CEO of Universal Music Group, says: “In the decades we’ve worked together, my commitment to Elton has been to build the largest global audience for his creative genius, spanning his recorded music, songwriting, fashion, and performances. As Eltonwraps up his monumental final tour, we are extremely excited to help bring Beyond the Yellow Brick Road to life so that new generations of fans, now and for years to come, will continue to be entertained and inspired by his songs and music.”

The Roblox community is also invited to a special performance taking place within the Beyond the Yellow Brick Road experience on Roblox starting on November 17th, with additional performances re-airing hourly through November 20th. Reimagined for limitless creative expression on Roblox, this series of ten-minute virtual performances – made up of Elton’s best-loved songs – will offer fans of all ages anywhere in the world an entirely new way to feel part of his final ever U.S. shows. Forming part of his record-breaking and critically acclaimed Farewell Yellow Brick Road tour, the special performances will coincide with Elton’s run of Dodger Stadium shows (November 17th – 20th), which will see Elton make history once again as he returns to the iconic L.A. venue for the first time since his legendary performance in 1975.

Virtual experience visitors are also able to earn and collect yellow bricks, the currency used in ‘Beyond the Yellow Brick Road,’ as they explore interactive challenges, allowing them the chance to gain VIP access to hear a dedicated message from Elton and have their avatar appear on stage with him at his final Dodger Stadium show on November 20th. After the Dodger Stadium concerts,‘Elton John: Beyond the Yellow Brick Road’ will continue to live on – with new experiences, music, fashion, and more – as an immersive timeless capsule of his craft in the metaverse.

‘Elton John Presents: Beyond the Yellow Brick Road’ is the latest new frontier that Elton John is embracing during a dazzling period of creativity and cultural relevance. Having topped the U.K. single charts last summer with ‘Cold Heart (PNAU Remix)’ with Dua Lipa, his latest smash hit single ‘Hold Me Closer’ has seen Elton stepping into the limelight with Britney Spears for her first studio recording since 2016. With a chart-topping memoir ‘Me’ and acclaimed musical fantasy ‘Rocketman’ in recent years, and the ‘Farewell Yellow Brick Road’ tour continuing to be lauded by fans and critics alike, his collaboration on Roblox continues to reinforce Elton’s ongoing relevance. As fans prepare to bid farewell to Elton John as a touring artist, ‘With Elton John Presents: Beyond The Yellow Brick Road’ they can continue to experience all aspects of Elton’s world in the forward-thinking and thoroughly modern manner we’ve come to expect from one of the greatest pop culture icons of the 20th and 21st century.

Join Elton Beyond the Yellow Brick Road on Roblox at roblox.com/eltonjohn.

ABOUT ELTON JOHN: 

Elton’s career achievements to date are unsurpassed in their breadth and longevity. Elton is one of the top-selling solo artists of all time. In the UK and US charts alone he has 1 diamond, 32 platinum or multi-platinum, and 21 gold albums as well as over 70 Top 40 hits. He has sold more than 300 million records worldwide. 

He holds the record for the biggest-selling single of all time, “Candle in the Wind 1997”, which sold over 33 million copies. Released in 2017 ‘Diamonds’ the Ultimate Greatest Hits album, became Elton’s 40th UK Top 40 album and has spent over 200 consecutive weeks in the top 75 of the UK album charts, over 110 of these in the top 20, and in August 2022 surpassed the threshold for 1 million combined chart unites in the UK. This release celebrated 50 years of his songwriting partnership with Bernie Taupin. August 2018 saw Elton named as the most successful male solo artist in Billboard Hot 100 chart history. At present, he has logged 70 Billboard Hot 100 entries, including nine No. 1s and 28 Top 10s. ‘The Lockdown Sessions’, an album of collaborations recorded during the COVID-19 Pandemic, was released in October 2021 and went straight to number 1 in the UK album Charts, becoming Elton’s 8th UK number 1 album in the process. It’s lead single “Cold Heart (PNAU Remix) with Dua Lipa” became a bona fide global hit, reaching number 1 in the UK and Australian singles charts. Its success meant that Elton became the first ever solo artist to score a UK Top 10 hit single in 6 consecutive decades. His most recent release, “Hold Me Closer,” featuring Britney Spears debuted at #1 on Billboard’s Hot Dance/Electronic Songs chart, providing Elton with his tenth Top 10 hit. The song also climbed to #1 in Australia and Canada, #3 in the UK, and most notable, #1 on iTunes in over 40 countries upon release. In America, Elton John holds the record for longest span between Billboard top 40 hits at 50 years.   

Elton announced the ‘Farewell Yellow Brick Road’ tour at New York’s Gotham Hall in January 2018. Encompassing 5 continents, and over 350 dates, this 5-year-long tour started in September 2018 and marks his retirement from touring after more than 50 years on the road. In 2019 it was named Billboard’s Top Rock Tour and Pollstar’s Major Tour Of The Year. To date, Elton has delivered more than 4,000 performances in more than 80 countries since launching his first tour in 1970. 2019 also saw the release of ‘Rocketman’ and global bestselling autobiography, ‘ME’. An epic fantasy musical motion picture of Elton’s life, ‘Rocketman’ has been a commercial and critical hit, taking close to $200m at the box office. It has won an Oscar, two Golden Globe Awards and a Critics’ Choice Award and garnered BAFTA nominations. Its soundtrack was also nominated for a GRAMMY Award. 

Among the many awards and honors bestowed upon him are six GRAMMYs, including a GRAMMY Legend award, a Tony and two Oscars, a Best British Male Artist BRIT Award, induction into the Rock and Roll Hall of Fame and the Songwriters Hall of Fame, the Kennedy Center Honor, Legend of Live Award, 13 Ivor Novello Awards between 1973 and 2001 and a knighthood from HM Queen Elizabeth II for “services to music and charitable services”. Most recently, Elton was awarded the 2021 iHeartRadio “Golden Icon” Award in recognition of his incredible influence on music and pop culture. In February 2022, he topped the inaugural Pollstar Artist Power Index, a weekly rank of the world’s most popular artists based on streaming, touring, airplay, and social media metrics.  

In 1992, Elton established the Elton John AIDS Foundation, which today is one of the leading non-profit HIV/AIDS organizations and has raised over $515 million to date in the global fight against HIV/AIDS. In June 2019 President Emmanuel Macron presented Elton the Légion d’honneur, France’s highest award, for his lifetime contribution to the arts and the fight against HIV/AIDS. Elton was awarded the Companion of Honor in the 2021 New Year Honors list. The highest acknowledgement in the list, Elton became one of only 64 people to hold the honor. September 2019 saw The Royal Mail issue a set of 12 stamps as a tribute to Elton being one of the most popular and enduring music artists of all time. Elton was only the second individual music artist to be featured in a dedicated stamp issue. In July 2020 the Royal Mint released an Elton John commemorative coin, the second in their music legends series to celebrate ‘one of the most successful and enduring artists of all time’. Always a tireless champion of new artists, Elton has been a leading industry voice in lobbying the government for young artists visa-free touring rights in Europe post Brexit. 

Lucky Lenox NFT is named after Vaughn Lowery’s son Lenox Haffoney and is available on OpenSea via 360 MAGAZINE

NFT Animal Series

360 MAGAZINE launches Animal Series on OpenSea. These are non-tangible one-of-a-kind pieces. Each animal is an adorable creature with a cute face. They’re available in GIF format. Be sure to cop one before it’s too late!

This NFT drop was created alongside graphic artist Mel Quagrainie while under the design direction of culture curator Vaughn Lowery. 360 is a progressive thinking organization, adjusting to new world order. It will be your first opportunity to directly attain NFTs from the multimedia platform.

‘Inspired by my 12yro son’s gaming persona. From the cat’s complexion to his mischievous smirk. I’m sure version 2.0 will include corrective lenses since Lenox rarely blinks during his long online competitions of Roblox and Fortnite.’Vaughn Lowery

About Lucky Lenox

Nimble, intelligent, but modest, Lucky Lenox was a legacy, a descendant of humanity and hope. The capacity to meticulously mold this domesticated devil into a work of abstraction demanded patience and tenacity. After being nostalgic, we recalled the tutelage of an orange-banded cat, Lucky. That tiger baby turned into our best friend, witnessing a darker side that crawled in to play video games for hours, avoiding chores. Then a protege came along and marveled at the mirror. Improved, re-programmed on a path of endless possibilities which became an uninterrupted portal to affection.

Care to dabble with debonair? Adopt while providing support to a local shelter of your choice.

360’s inaugural project, Merging Versus, can be found HERE.

Vaughn guest speaks at NFT-VIP.

21 Pilots via Mason Castillo for Elektra Music Group for use by 360 Magazine

Twenty One Pilots × Roblox

Roblox and Warner Music Group announced the Twenty One Pilots Concert Experience, a pioneering interactive virtual concert powered by the latest Roblox technology. The fully immersive performance begins inside Roblox on Friday, September 17th at 4 p.m. PDT, kicking off the Grammy Award-winning Fueled By Ramen/Elektra artist’s sold out Takeover Tour.

The high-fidelity experience will feature the first-ever dynamic setlist dictated by fans in real-time; metaverse-spanning pre-concert quests involving some of Roblox’s most popular experiences that also feature custom portals that will transport users into the pre-concert venue; exclusive custom designed virtual merchandise, and much more. Fans can access the experience and join the pre-show festivities beginning today by visiting the Twenty One Pilots event page. New Roblox users will need to create an account to enter the concert venue.

Twenty One Pilots is a band that has spent their entire career figuring out how to reach the most people possible,” said the band’s longtime Creative Director Mark Eshleman. “From selling out the small room and moving to the big venue next door, to now launching a virtual experience with Roblox for millions of users, the goal has always been the same. The Roblox team has made an effort every step of the way to honor the band’s fans, its lore, and history to make sure this experience aligns with what people can expect from a show.

Designed in close collaboration with the band and Eshleman, the Roblox event aligns with Twenty One Pilots’ fan-first philosophy, bringing this experience to fans worldwide. The five-song set will feature a combination of hit songs as well as new material from their 2021 album, Scaled and Icy.

Mike Easterlin, Co-President, Elektra Music Group, said: “Tyler and Josh are two of the most unapologetically bold, forward-thinking artists I’ve ever had the pleasure of working with. Their commitment to connecting with their fans in new and creative ways is unparalleled, and I’m always amazed at how Mark continually finds ways to execute their imaginative vision. Roblox is a perfect partner in delivering another unique and exciting new way for fans to experience the world of Twenty One Pilots.

Jon Vlassopulos, Global Head of Music, Roblox, said: “We are taking virtual concerts to the next level with our Twenty One Pilots virtual concert experience. We wanted to make it truly interactive and participatory for the fans, for the band, and for our broader Roblox developer community. Fans will be able to decide the order of the songs that they hear by choosing with their friends. They will be able to interact with the environment in creative ways becoming part of the show, and Tyler and Josh will participate in a live chat with fans after the virtual concert. This is what Roblox is built for, bringing people together to interact in new and exciting ways and we are just scratching the surface of what’s possible.”

Oana Ruxandra, Chief Digital Officer & Executive Vice President, Business Development, Warner Music Group, said: “The Twenty One Pilots Concert Experience is a completely new format of interactive music experiences on Roblox. It is non-linear, it is choose-your-own-path, and it is the very reason why we have such a close partnership with Roblox. Our goal is to continue to build ever-evolving ways for our artists and fans to meet, connect and create something authentic together.”

The first-of-its-kind experience will include:

  • A dynamic setlist that gives users in each concert the ability to control the order of songs performed through instantaneous voting once the concert begins. Each song will feature its own meticulously designed set with a high level of fidelity and realism, powered by the latest in Roblox’s lighting, physically based rendering, and motion capture technologies.
  • Emotes, interactive features, and bespoke virtual merchandise (“verch”) including more than 30 exclusive custom-designed pieces available for purchase.
  • Metaverse-spanning pre-concert quests that will be integrated into three top Roblox experiences Ultimate Driving: Westover Islands, Creatures of Sonaria, and World // Zero, which collectively have over 400 million visits. These quests will enable users to earn Twenty One Pilots prizes and include portals that allow users to be transported into the Twenty One Pilots pre-concert venue from across the Roblox platform in the days leading up to the concert.
  • Behind the scenes footage detailing the creation of the virtual concert itself and a Q&A interview with the band, available now as part of the pre-concert experience.

Fans can replay performances at the top of each hour through Sunday, September 19 at 11 p.m. PDT.

About Roblox

Roblox’s mission is to build a human co-experience platform that enables shared experiences among billions of users. Every day, tens of millions of people around the world have fun with friends as they explore millions of immersive digital experiences. All of these experiences are built by the Roblox community, made up of over eight million creators. We believe in building a safe, civil, and diverse community, one that inspires and fosters creativity and positive relationships between people around the world. 

About Twenty One Pilots

GRAMMY Award-winning Twenty One Pilots quietly emerged as one of the most successful bands of the 21st century and redefined the sound of a generation. After billions of streams and dozens of multi-Platinum certifications around the world, the history-making Columbus, OH duoTyler Joseph and Josh Dun ascended to a creative and critical high watermark on their new full-length album, Scaled And Icy. The album debuted at No. 1 on Billboard’s Top “Rock Albums” and “Alternative Albums” charts, while landing at No. 3 on the “Billboard 200,” marking the biggest opening week for a rock album in 2021. Among a collection of anthems, Scaled And Icy spawned “Shy Away,” which spent eight consecutive weeks at #1 at Alternative Radio, and “Saturday” which just climbed to #1 at Alternative Radio marking the band’s 9th #1 single in the format. Scaled And Icy follows Twenty One Pilots’ 2018 Platinum certified album TRENCH, which features the platinum singles: “Chlorine,” “My Blood,” and the GRAMMY  Award-nominated “Jumpsuit.” The album graced spots on “Best of” year-end lists by Billboard, KERRANG!, Alternative Press, and Rock Sound who placed it at #1. Formed in 2009, the guys grinded towards this moment following the mainstream breakout of 2015’s BLURRYFACE. Certified quadruple-platinum in the U.S., it was declared the first album ever to have every one of its songs certified Gold or Platinum by the RIAA, and garnered a GRAMMY  Award for the Diamond certified “Stressed Out.” In 2019 Twenty One Pilots announced that their 2013 LP Vessel achieved the same Gold & Platinum milestone with every individual track from the album receiving Gold, Platinum or Multi-Platinum certification from the RIAA, making the duo the first artist/group with two albums to reach this landmark achievement.

Lil Nas X illustration by Kaelen Felix for use by 360 magazine

Virtual Concert f/ Lil Nas X

Roblox And Two-Time Grammy Award Winner Lil Nas X Unite For Groundbreaking First-Ever Virtual Concert On The Platform
The Columbia Records artist and musical phenomenon will give the performance debut of his new single in a revolutionary music experience with all-new technology exclusively on Roblox

Roblox, a global online platform bringing millions of people together through play, announced today a partnership with Columbia Records and record-breaking artist Lil Nas X to launch the first-ever, exclusive virtual concert on the Roblox platform. Lil Nas X will perform his upcoming new single “HOLIDAY” live for the first time, along with some of his most popular hits, in this innovative and fully immersive concert experience for Roblox users worldwide to enjoy. Roblox will open the first of three free concert showings at 1 p.m. PST on Saturday, November 14th.

“We’re throwing the biggest virtual concert of 2020, and I hope everybody in the world can come check it out,” said Lil Nas X. “I feel very lucky to be the first artist to ever do this on Roblox. We had so much fun putting this together for my fans, and I can’t wait for everyone to see it!”

The concert will feature a set of stages, all inspired by Lil Nas X’s songs and music videos, that are using the latest shadowing, lighting, and physically based rendering (PBR) facial recognition technologies available on the Roblox platform. The entire experience is designed to give Roblox users and Lil Nas X fans a unique way to discover and enjoy music together with their friends and connect with their favorite artist like never before.

In addition to the concert experience, Roblox and Columbia Records will also be showing a Q&A with the artist that will be streamed inside the concert venue starting with the preshow at 4 p.m. PST on Friday, November 13th.

“We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way,” said Jon Vlassopulos, Global Head of Music at Roblox. “This concert with Lil Nas X will transport players and their friends into the Metaverse, and bring to life the future of what immersive, social experiences can look like.”

“Columbia Records is always driven to find new and innovative ways for our storied artists to share their creative vision,” said Ryan Ruden, SVP, Experiential Marketing and Business Development for Columbia Records. “This partnership is an exciting opportunity to share Lil Nas X’s new music with over 150 million kids and teens globally through this first-ever high-fidelity concert experience on Roblox.”

New Roblox users will need to create an account to access the concert venue. The venue features mini games and other activities that users can explore between now and the first preshow event on Friday, November 13. There will also be a virtual store offering an exclusive merch capsule with a variety of accessories, emotes, and fashion-forward Lil Nas X avatar bundles that emulate the thematic style of each song performed during the concert experience. Existing Roblox users can enter the concert venue today.

PRESHOW: Q&A SESSION + EXCLUSIVE BEHIND THE SCENES + SCAVENGER HUNT
Friday, November 13, 2020 @ 4:00 pm PST

CONCERT SHOWTIMES
Main Show – Saturday, November 14, 2020 @ 1:00 pm PST
Asia Show – Saturday, November 14, 2020 @ 10:00 pm PST
Europe Show – Sunday, November 15, 2020 @ 9:00 am PST

About Roblox
Roblox’s mission is to bring the world together through play. Every month, more than 150 million people around the world have fun with friends as they explore millions of immersive digital experiences. All of these experiences are built by the Roblox community, made up of over two million creators. We believe in building a safe, civil, and diverse community—one that inspires and fosters creativity and positive relationships between people around the world. For more information, please visit corp.roblox.com.

About Columbia Records
One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment.

About Lil Nas X
Lil Nas X is a Grammy award-winning rapper, singer and songwriter from Atlanta, Georgia. He rose to fame in 2019 when his genre-shattering hit song “Old Town Road” featuring Billy Ray Cyrus went viral and became the longest running #1 single in Billboard Hot 100 history. Dubbed “an internationally recognized phenomenon” by Billboard, Lil Nas X and the Diamond-certified song have been recognized with various major awards from several areas of the music industry, including two Grammys. He has been featured on the cover of TIME magazine (among many others), was named one of TIME’s 25 most influential people on the Internet, one of Billboard’s 21 Under 21, and was also included on Forbes’ 2020 30 under 30 list. After releasing his highly-successful EP 7 in 2019, which features 5x Platinum single “Panini” and Platinum song “Rodeo,” Lil Nas X is currently at work on his debut album.

Roblox Mobile Player Spending Surge

Roblox Mobile Player Spending Hit $102.9 Million in May, a 175% Jump in a Year

As one of the most popular mobile games worldwide, Roblox has witnessed a surge in revenue amid the COVID-19 lockdowns. According to data gathered by SafeBettingSites.com, Roblox Mobile player spending hit $102.9 million in May, a 175% jump compared to the same month in 2019.

Over $1.5 bn in Lifetime Revenue

In May 2019, Roblox Mobile players worldwide spent $37.5 million on the game, revealed Statista and SensorTower data. In the next three months, this figure rose to $50.9 million. Thanks to in-app purchases and microtransactions, the app generated $79.3 million profit in December 2019, the highest value in the second half of the year.

However, with millions of Roblox fans spending more time indoors and online amid coronavirus lockdown, the famous kid-friendly creation hit a new record in 2020. Statistics show that in January, Roblox Mobile player spending amounted to $65.2 million. After a slight drop to $54.6 million in February, this figure jumped to $68.9 million in March.

The increasing trend continued in the next two months, with Roblox players spending nearly $103 million in May, a 55% increase since the beginning of the year. The Sensor Tower data also revealed the mobile version of the popular game hit over $1.5 bn in lifetime revenue.

The United States Leads in Roblox Player Spending

Statistics show that in June, Roblox mobile was the second top-grossing iPhone app worldwide, with $26.15 million in revenue. The kid-friendly creation platform also ranked as the sixth most popular Android game last month, with $28.28 million profit in Google Play Store. Statista data also revealed that Roblox was the most popular app among iPad users, who spent $30.34 million on the game last month.

Analyzed by geography, the United States represents the leading country with more than $1bn in lifetime player spending in May. Statistics show that Roblox Mobile was the top-grossing App Store app in the United States last month, with $21.9 million profit generated from iPhone users.

Android users spent $16.69 million on the popular game in June, ranking it as the third top-grossing Google Play Store app in the United States.

Read the full story HERE.