Posts tagged with "Japanese"

Vaughn Lowery, jean jackets, denim jackets, 360 MAGAZINE

5 Of The Best Japanese Streetwear Brands Of Today

What was once one of the best kept secrets in menswear is now the topic of discussion when speaking about streetwear fashion. We’re talking about Japanese Streetwear brands. Over the past years many have become trendsetters, innovators and risk takers all while delivering high-quality products. 

If you’re familiar with Japanese Streetwear brands, you’ll most likely find plenty of your favorite brands below. If you’re foreign to all of this, prepare to be introduced to a brand new definition of style. Sites like CultEdge.com are among the best for you to know more about Japanese streetwear brands. Here is a list of 5 of the best Japanese Streetwear brands of today. 

NEIGHBORHOOD

Considered one of the OGs of Japanese Streetwear brands, NEIGHBORHOOD has been in the game for well over 25 years. Created by Shinsuke Takizawa (Shin) back in 1994, the brand was part of the original Harajuku streetwear scene of the early ’90s that helped birth labels you will find in this list such as BAPE, UNDERCOVER and WTAPS. NEIGHBORHOOD draws inspiration from historic motorcycle subculture and is best known for its authentic selvedge denim that is manufactured to specific specifications and customized with natural washes resulting in a wide variety of finishes.

mastermind Japan

Founded in 1987, mastermind Japan is known for two distinct traits: using the color black on virtually everything and their iconic Skull and Crossbones logo. Subtle in design, mastermind still finds ways to think outside the box. Inspired by the punk and goth scene, mastermind Japan prides itself on the quality of their products and the detail that goes into them. That being the case, most mastermind Japan products are sold at high price tags. Masaaki Homma (owner) closed the brand’s doors back in 2013 but soon thereafter opened up shop once more. In 2017, the brand celebrated its 20th anniversary by launching a global label named mastermind WORLD. This marked a resurgence of the label which resulted in mastermind JAPAN and mastermind WORLD working side by side while releasing collections for their own respective markets. 

A Bathing Ape (BAPE)

Arguably the most known Japanese Streetwear brand from this list, BAPE was founded back in 1993 by NIGO®. What started off as a brand that mostly sold graphic tees, BAPE eventually became a powerhouse that sold everything ranging from denim, jackets, toothbrushes and condoms. Yes, condoms. That said, some of BAPE’s most known items include their Bapesta sneakers, their shark hoodies, and the use of camo on a wide range of their products. BAPE has a very strong following that ranges from trendy teenagers to consumers who also dabble in high-end fashion. 

fragment design

Founded by the godfather of Japanese streetwear, Hiroshi Fujiwara, fragment design is easily recognized by its lightning bolt logo. Known for being a part of many notable collaborations, Fujiwara tends to keep the changes and alterations at a minimum when working on collaboration with other brands. Often times, the simple addition of the lightning bolt logo is more than enough to create a highly-coveted collaboration (see fragment design x Air Jordan ). Talk about brand recognition!

WTAPS

WTAPS, pronounced double-taps, was founded by Tetsu NIshiyama back in 1996. Before that, Tetsue was actually a protégé of Shin (founder of NEIGHBORHOOD) back in the early ‘90s when he started the FPAR t-shirt brand. WTAPS is inspired by authentic military designs. The brand fuses those authentic military designs with streetwear sensibilities and contemporary perspectives to create the aesthetic of their products. If you ever go to Japan, you will find that WTAPS is as popular as Supreme. Much of their product results in long lines on release days that sell out at a rapid pace. 

Kusama, NYBG, Cosmic Nature, Vaughn Lowery, 360 Magazine

Yayoi Kusama x New York Botanical Garden

New Work by Celebrated Japanese Artist Yayoi Kusama  The New York Botanical Garden Announces Highlights of 2020 Exhibition

KUSAMA: Cosmic Nature, Featuring New Work by Celebrated Japanese Artist Yayoi Kusama

On view May 9‒November 1, 2020. Tickets go on sale February 26, at nybg.org/kusama 

The New York Botanical Garden (NYBG) has announced highlights of its expansive 2020 exhibition KUSAMA: Cosmic Nature, featuring work by internationally celebrated Japanese artist Yayoi Kusama (b. 1929), including new experiences and immersive installations, four of which will debut at the Botanical Garden. NYBG is the exclusive venue for KUSAMA: Cosmic Nature. On view May 9 through November 1, 2020, the exhibition will be installed in and around the Enid A. Haupt Conservatory, across the Garden’s 250 acres, and in the LuEsther T. Mertz Library Building.

Tickets for the landmark presentation go on sale February 26, 2020, at nybg.org/kusama. Visitors to New York can easily reach the exhibit in 20 minutes from Grand Central Terminal in Midtown via Metro North to the Botanical Garden Station. They can also take advantage of the Exclusive Grand Hyatt New York Hotel & Ticket Package. The property is located next to Grand Central and visitors can book online at grandhyattnewyork.com, using the code NYBG. They’ll receive 10% off the nightly room rate at Grand Hyatt New York, two round-trip Metro-North Railroad tickets to NYBG and two KUSAMA All-Garden Pass tickets.

New Kusama Works Debut

The exhibition reveals Kusama’s lifelong fascination with the natural world beginning in her childhood spent in the greenhouses and fields of her family’s Nakatsutaya seed nursery. Multiple installations will be on view, including her signature mirrored environments and organic forms, colossal polka-dotted sculptures of flora, and mesmerizing paintings of plants and flowers and their diversity of colors and patterns. Several of these works are newly completed and will be shown along with archival works that have never been publicly exhibited, and more that will be on view for the first time in the United States.

Among the new works debuting are: Flower Obsession (2020), Kusama’s first-ever obliteration greenhouse where visitors apply coral flower stickers throughout the interior; Dancing Pumpkin (2020), a monumental, 16-foot-high sculpture presented on the Haupt Conservatory Lawn; Infinity Mirrored Room—Illusion Inside the Heart (2020), an immersive outdoor installation responding to changing light throughout the day and seasons; and, I Want to Fly to the Universe (2020), a brightly colored, 13-foot-high biomorphic form with a yellow face and polka dots.

Complementing the artworks on view, Garden horticulturists will create spectacular in- and outdoor displays through the seasons. Glorious displays of tulips and irises in spring transform into masses of pumpkins and autumnal flowers in fall. Kusama’s plant-inspired polka-dotted sculptures will be installed across the Garden in dialogue with meadow grasses, bellflowers, water lilies, and other plantings. In the Conservatory, stunning floral presentations will bring one of Kusama’s paintings on view in the Library Building to life through a seasonal progression of violas, salvias, zinnias, chrysanthemums, and other colorful annuals. In fall, displays of meticulously trained kiku (Japanese for “chrysanthemum” and one of the country’s most heralded fall-flowering plants) will create a dramatic finale for the exhibition.

Sketchbooks, Paintings & Polka Dots

The Exhibition will include works from throughout Kusama’s prolific career and multifaceted practice. On display in the Mertz Library Building, her sketchbooks from adolescence signal the beginning of Kusama’s connection with the natural world that has inspired her aesthetic and practice across mediums. This early work also portends avant-garde ideas she developed while living in New York between 1958 and 1973, as a contemporary of Joseph Cornell, Eva Hesse, Donald Judd, and Claes Oldenburg, and continues to explore rigorously today. The Library Building presentation will also feature examples of her botanical sketches, paintings, works on paper, biomorphic collages, assemblages, and recent soft sculpture and canvas works depicting flora and their limitless variety of patterns. Life (2015) provides an immersive experience as visitors navigate a circular space enclosing polka-dotted forms with mosaic surfaces. Pumpkins Screaming About Love Beyond Infinity (2017) comprises a mirrored cube reflecting an infinity of polka-dotted pumpkins. It is accompanied by a statement by the artist that reads, in part, “My pumpkins, beloved of all the plants in the world. When I see pumpkins, I cannot efface the joy of them being my everything, nor the awe I hold them in.”

Public Programs   

KUSAMA: Cosmic Nature will be accompanied by a roster of public programs for all ages, including lectures; film screenings of Kusama Infinity (2018) and Kusama’s Self-Obliteration (1967); fun-filled Polka Dot Picnics in spring; and Pumpkin Power Weekends in October with activities amid thousands of pumpkins of myriad shapes and sizes. Artist-designed merchandise will be available for purchase at NYBG Shop and there will be special Kusama- inspired menu items offered in the Hudson Garden Grill and Pine Tree Café. The KUSAMA All-Garden Pass ticket includes access to the LuEsther T. Mertz Library Building, Enid A. Haupt Conservatory, Flower Obsession (2020) obliteration greenhouse, and garden features, including the Rock Garden, Tram Tour, Everett Children’s Adventure Garden, and grounds. The KUSAMA All-Garden Pass + Infinity Mirrored Room ticket includes KUSAMA All-Garden Pass access, plus timed entry to the Infinity Mirrored Room—Illusion Inside the Heart immersive outdoor installation. Tickets go on sale for NYBG Patrons and Members on February 19, 2020, and to the general public on February 26, 2020.

Visit nybg.org/kusama for additional ticketing information and pricing and to sign up for e-mail alerts on the exhibition.  The New York Botanical Garden is a museum of plants located at Bronx River Parkway (Exit 7W) and Fordham Road. It is easy to reach by Metro-North Railroad, bus, or subway. The Garden is open year- round, Tuesday through Sunday and Monday federal holidays, from 10 a.m. to 6 p.m. For more information, please call 718.817.8700 or visit nybg.org The New York Botanical Garden, 2900 Southern Boulevard, Bronx, New York 10458

Wengie, Chinese, singer, songwriter, Asian, Australia, 360 MAGAZINE, eill, k-pop, j-pop, Vaughn Lowery, music, recording artist, Japan, Japanese, pop music culture, style, entertainment , YouTube, youtubers, celebrity, digital, influencers

WENGIE × EILL

POP STAR WENGIE RETURNS WITH A VIBRANT REMAKE OF “TALK TALK” AND DRIVES FANS WILD WITH HER REVAMPED MUSIC VIDEO

Teams up with J-pop artist eill
Just when you thought you couldn’t love a song any more, YouTube sensation turned music artist Wengie revives her K-pop bop “Talk Talk” featuring J-pop artist eill with a colorful music video. The new and improved single will make fans dance like nobody’s watching between the vivacious beats and vibrant background in the music video. This version of the music video is completely new and reshot fully on location in Japan featuring a lively aesthetic that sparks a mystical take between the two artists.
 

eill has an increasing influence in the J-pop world collaborating on the song “721” with Korean hip-hop artists Rheehab and Ocean. Rolling Stone Japan magazine picked eill as “the top 20 artists to pay attention to internationally and domestically”.  She released her debut album “SPOTLIGHT” last month to rave reviews and her music has been on a rotation at more than 30 different radio stations across Japan since the release. The recent music video was also featured and played on “POWER PUSH” by Space Shower TV and “Recommend”  by M-ON! With outstanding feedback, the hit reached number 1 for two weeks in a row on the All Japan Radio On-Air chart. eill also participated as a composer/lyricist in a popular Korean girl’s group EXID’s 2nd single with Taku Takahashi (m-flo).
 

David Amber, the songwriter and producer for global superstars like TWICE, SF9 and NCT, who originally wrote “Talk Talk” makes a cameo in the new music video showcasing his guitar skills.
 

Wengie: “I loved J-pop music when I was younger so to be able to collaborate with such a talented Japanese artist named eill was such an experience she really added a unique twist to ‘Talk Talk’ that I was surprised with and loved! She’s so cute and fun, just really down to earth and having David be part of the music video was really the icing on the cake.”
 

eill: “Working with Wengie felt so surreal. She is so wholehearted and does everything with passion. There are not enough people like her in the world. She is a great artist and really loves her fans.”
 

Creating a channel back in 2010, Wengie has amassed a loyal YouTube following of over 19 million subscribers across her channels, over 25 million combined followers among all social channels and over 2.1 billion views total on YouTube. Since then, she has released seven singles and music videos, each of which have seen huge success and she will continue releasing new music this summer.
 
ABOUT WENGIE

As one of the most influential YouTube stars and personalities, Wengie’s unique ability to deliver vibrant, informative, and highly-relatable content (including her wildly popular life “hacks” series) to a global audience—with signature quirk and humor—keeps her zealous ‘Wengiecorns’ wanting more. This unparalleled closeness and trust with her fans has cemented Wengie’s power as a leading content collaborator for both high-profile and emerging brands. Wengie has leveraged her prominence on YouTube to tackle other creative realms—she recorded her first music album in China in 2017 and is the voice of the fourth “Powerpuff Girl” on the Cartoon Network. With Wengie’s single ‘Oh I Do’, hitting #5 on the Honggebang charts in China, her music career continues to blossom with each music release skyrocketing to the top of international music charts. She has accumulated over 26 million views on YouTube with her first three releases of “Oh I Do,” “Cake,” and “Déjà vu,” which continues to grow daily. Following those, Wengie dropped her holiday anthem “Ugly Christmas Sweater” song, which hit the #1 spot on YouTube’s trending list and garnered nearly two million views in its first day, and 8.8 million to date. Wengie’s first collaboration “Mr. Nice Guy” features Filipino star musician Iñigo Pascual, which reached #1 on the OPM Top 10 Chart in the Philippines! Wengie’s single “Empire” featuring k-pop superstar Minnie of (G)I-DLE debuted at number 22 on the Billboard World Digital Song Sales Chart week of November 2, 2019. Wengie’s music channel “Wengie Music” has over 75 million total views (as of December 2019). For the majority of her life, she has had multicultural musical taste, listening to mainly J-pop, C-pop, and K-pop. Wengie’s main goal in music is to create fun music that is “East meets West” / K-Pop-fused-with-American-pop, which is essentially all the things she loves. Her musical influences include BLACKPINK, TWICE, ITZY, HyunA, Ariana Grande and Taylor Swift. Wengie is managed by RARE Global, music by Asian Agent, and her agency is UTA.

Tamara Yomour, illustration, japan, miyagi, 360 MAGAZINE

Miyagi Prefecture

From its dramatic coastline cliffs to its picturesque mountain ranges, Japan’s lesser-known Miyagi Prefecture boasts some of the country’s best terrain and natural environments for adventure travel and fitness aficionados.

As the cherry blossoms begin to bloom across Japan this spring, Miyagi will get ready to host two of the biggest marathons in the country. The Tohoku Food Marathon in Tome City is one of the biggest events in the region with hundreds of participants, including many from overseas. Inspired by France’s whimsical Marathon du Medoc, the multifaceted event features participants in costumes from their favorite shows and video games. The marathon events begin on April 25, 2020 with a relay marathon, followed by a full marathon, half marathon and several smaller races for teenagers and children on the April 26, 2020. Multiple food festivals are held in conjunction with the races, allowing runners and spectators to sample regional delicacies including over a hundred varieties of sake.
For those looking for more of a challenge, the Sendai International Half Marathon will be held in Miyagi’s capital on May 10, 2020. The annual marathon hosts over 10,000 runners from around the world. The route begins in Kohshin Rubber Athlete Park, traversing the city’s parks, lush avenues and stadiums. The race has several divisions, including 5K and 2K races, and is accessible to those in wheelchairs.

From the big cities to the picturesque landscapes of mountains and forests, Miyagi’s title as the “Land of Contrasts” comes from the prefecture’s incredibly varied environments. One of the best way to experience its diversity is by hiking the Michinoku Coast Trail, one of Japan’s longest hiking trails. This 560-plus-mile trek runs from Fukushima to the Aomori Prefecture, passing through four of Miyagi’s inner regions. The most sought-after hiking location is the Northern Kesennuma Section on the Sanriku Coast, which features a scenic rocky coastline and the Ogama Hanzo Monolith and Dairiseki Coast, a shore composed of natural marble. 

Along the trail, hikers can take a break at Matsushima Bay, one of the great views of Japan, and paraglide along the bay’s iconic islands. At Shobutahama Beach, Takeshige Yamaya, a three-time paragliding national champion, offers tandem paragliding experiences. These experiences last around twenty minutes and offer incredible bird’s eye views of Matsushima Bay and, at higher heights, the city of Sendai and Mount Zao.

While the Michinoku Coast Trail and Matsushima Bay provide the best views along the coast, the Zao Hill Climb Eco event on May 24, 2020 is one of the best ways to see Mount Zao. Every spring, Miyagi Prefecture hosts this mountain biking tournament on two of Mount Zao’s roads: the Zao Echo Line and the Zao High Line. The challenging courses reach an altitude of 43,000 feet and a total length of 11.6 miles, starting from green terrain and ending at the snowy mountaintop. While many participants race, others go at their own pace to admire the incredible landscapes of Miyagi, including a breathtaking view of the Pacific Ocean and the Asahi Mountain Range (only accessible from the peak).

North of Mount Zao, the Onikobe Ski Resort offers the best ski runs with a mix of beginner, intermediate and advanced slopes and boasts the longest ungroomed powder run in Miyagi. Skiers can also hit the slopes after dark, as night skiing is offered on Saturdays, Sundays and holidays. Many of the lodges feature on-site onsens – a cozy way to unwind after an eventful day of skiing.

For more information on Miyagi, please visit http://www.visitmiyagi.com

G-shock, casio, armon hayes, 360 MAGAZINE

Rui Hachimura × G-SHOCK

G-SHOCK has welcomed Rui HachimuraWashington Wizards power forward and 2019 first round draft pick to Team G-SHOCK.

Hachimura, who became the first Japanese player ever drafted in the first round, is a great match for the brand, as they both represent absolute toughness and the ability to tackle new challenges.

Hachimura had this to say about the partnership: “I have thought the G-SHOCK was cool ever since I was a kid. I loved the watches and always wore one while I was in school. I am pleased and excited to partner with the brand. This season is the most important in my basketball career, and I plan to face every game with the same toughness as the G-SHOCK.”

nybg, Yayoi Kusama ,New York Botanical Garden, Japanese, bronx, 360 MAGAZINE

NYBG × Kusama

The New York Botanical Garden (NYBG) announced that KUSAMA: Cosmic Nature, its major 2020 exhibition of work by internationally celebrated Japanese artist Yayoi Kusama (b. 1929), will open on May 9, 2020. Tickets for the landmark presentation will go on sale January 29, 2020, at nybg.org/kusama. 

NYBG is the sole venue for KUSAMA: Cosmic Nature, which will be on view May 9‒November 1, 2020. The exhibition will include works from throughout her career and multifaceted practice, and debut new works created by the artist such as the monumental Dancing Pumpkin (2020). NYBG is a 250-acre museum of plants that lies just 20 minutes from midtown Manhattan and for visitors to New York, it offers a rare opportunity to view works, including immersive experiences, that encompass Kusama’s entire career. Some of the works on view at NYBG will be seen for the first time in the United States. 

Kusama’s profound engagement with nature will be represented in depth, with multiple installations, including her signature mirrored environments and organic forms, colossal polka-dotted sculptures of flora, mesmerizing paintings, and her first-ever participatory greenhouse installation. Sketchbooks from her youth portend Kusama’s lifelong fascination with the natural world that has inspired her aesthetic throughout her prolific career. On view through November 1, 2020, opportunities to experience her work throughout the changing seasons from spring into fall will entice return visits. 

Carrie Rebora Barratt, Ph.D., CEO & The William C. Steere Sr. President of The New York Botanical Garden, said, “The Garden is uniquely suited to present this once-in-a-lifetime display of Yayoi Kusama’s work for our visitors. An exceptional selection of work invites visitors into her universe, to consider her practice through her unique vision of the natural world. Our subtitle, Cosmic Nature, references her bold investigations of materiality, media, color, form, and pattern that proliferate into an expansive sense of becoming with the cosmos. We are thrilled to mount this focused survey of the work of one of the most influential artists of our time.” 

The exhibition will be installed across the Garden’s 250 acres and in several of its historic buildings. Outdoor works will include large-scale sculptures. The Enid A. Haupt Conservatory will display a spectacular horticultural tribute to Kusama based on one of her vibrant paintings. The LuEsther T. Mertz Library Building will feature immersive experiences as well as examples of her earlier work—botanical sketches, paintings, works on paper, biomorphic collages, assemblages—and recent soft sculpture and canvas works. Many of these will be on view for the first time in the U.S. 

Visit nybg.org/kusama to sign up for updates and alerts on the exhibition and related public programming. Tickets go on sale for NYBG Patrons and Members on January 15, 2020. 

The New York Botanical Garden is a museum of plants located at Bronx River Parkway (Exit 7W) and Fordham Road. It is easy to reach by Metro-North Railroad, bus, or subway. The Garden is open year- round, Tuesday through Sunday and Monday federal holidays, from 10 a.m. to 6 p.m. For more information, please call 718.817.8700 or visit nybg.org 

The New York Botanical Garden, 2900 Southern Boulevard, Bronx, New York 10458

*Kusama with Pumpkin, 2010 ©YAYOI KUSAMA. Courtesy of Ota Fine Arts,

Tokyo / Singapore / Shanghai; Victoria Miro, London; David Zwirner, New York

UNIQLO, 360 MAGAZINE, kids

UNIQLO – ‘Rise Again’

The latest collection from the famed Japanese artist titled “Rise Again” employs his distinctive typographic treatments in a range of uplifting messages, aligning perfectly with LifeWear’s ethos as a unique vehicle for people to express themselves. In addition, men’s items have been added to the launch due to popular demand from the previous SS19 collection.
 
The FW19 designs retail from $14.90 – $29.90 and will be available in a full run of adult & kids sizing. The collection will be available in UNIQLO stores worldwide starting on September 20th.

G-SHOCK, Neo Tokyo, 360 MAGAZINE

NEO TOKYO

CASIO G-SHOCK INTRODUCES ALL-NEW NEO TOKYO SERIES

Line-Up Includes 4 New Models with All-Black Bezels and Striking Color Accents

Today, Casio G-SHOCK announces the all-new, “Neo Tokyo” series of men’s timepieces. Inspired by the colors of the futuristic metropolises of classic anime films from the 1980’s, the four new watches boast blacked-out bezels with yellow, red, and blue hands as dial accents to represent the city’s lights.

The series is made up of G-SHOCK’s most popular digital and analog-digital models, featuring updated styles from the DW6900, GA140, GA700, and GAS100 line ups.

The GA140BMC-1A boasts a large case design reflective of the new GA140 series, with an updated dial that includes an analog speed indicator sub-dial and LCD displays at both 6 and 12 o’clock. Boasting an extra-large case is the GA700BMC-1A, which comes with a front-facing LED light button and 3D bold hands to provide ease of use from day to night. Arriving in a mid-size digital model, the DW6900BMC-1A comes in one of the original G-SHOCK case shapes and has a built-in multi-function alarm and flash alert.

As the fourth timepiece and part of the Tough Solar GAS100 collection, the GAS100BMC-1A comes with the line’s classic stainless steel bezel, showcasing a simple design that goes well with a wide range of fashion styles. The large case size and double Super LED light provides maximum visibility in low light conditions. A video has been created to showcase the features of the new Neo Tokyo series – watch here: http://bit.ly/NeoToyko.

In addition, the GAS100 timepiece comes equipped with Tough Solar self-charging capabilities, ensuring its longevity.

Each watch in the series also boasts G-SHOCK technology such as:

  • ●  Shock Resistance
  • ●  200M Water Resistance
  • ● Stopwatch
  • ●  Countdown Timer
  • ●  12/24 Hr Time Formats

The DW6900, GA140, and GA700 models retail for $99 each, and the GAS100 model will retail for $150, and will be available for purchase starting this September at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.

About G-SHOCK 

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com/home

About Casio America, Inc. 

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com/home.

One Hour Translation: Google Wins the Battle of Real Time Voice Translators

OHT used expert in-house linguists to compare the performance of Skype Translator, Google Assistant and Apple’s Siri in translating business and tourism expressions from English into Japanese, French, German and Spanish and vice versa

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87) 

Google Assistant is the top performing real time voice translator, according to a benchmark conducted by One Hour Translation (OHT), an online platform which provides translations in more than 100 languages and 3,000 language pairs.

With demand for real time voice translation on the rise, OHT decided to test out the leading services: Skype Translator (run by Microsoft Translate), Google Assistant and Apple’s Siri, and rank them for accuracy.

With the help of expert in-house linguists OHT took 16 business and 10 tourism expressions and translated them from English into Japanese, French, German and Spanish and vice versa. The same sentences were then given to real time voice translator devices, apps and digital assistants to see just how they performed. The results were rated by the linguists on a scale of 0 to 6.

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in three out of the four languages – Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87).  Overall Japanese was the hardest language to translate with an average score of 3.7.  French was the easiest language for the instant voice translator devices to translate with an average of 4.75, followed by Spanish (4.54) and German (4.41).

“The real time voice translators were more accurate in translating tourism related experssions in comparison to business expressions” said Yaron Kaufman, chief marketing officer and co-founder of OHT. He attributed this to the use of a lot of business-related abbreviations which are not easily recognized by real time voice devices. Kaufman added that “despite the recent improvements in all of the assistants we tested, real time voice translations still cannot be relied on for business related content.”

Some examples of the sentences: “Stay on budget for this campaign, we can’t have it affecting our ROI”; “R&D are cutting too many corners, the product is undeployable”;  “Schedule a meeting between your CMO and our product manager”; “Do you have any allergies? This dish contains peanuts and avocado”; “I need to find the fastest way to the airport, my plane is leaving soon”; “My travel insurance should cover that bill.”

There are also new developments on the horizon in the field of real time voice translation. Among other advancements, Amazon is planning to release a DIY toolkit for creating translation apps and Xiaomi has released a new and advanced physical device for real time translations.

About One Hour Translation

One Hour Translation (OHT) believes that businesses should be able to reach any customer, anywhere, anytime, with no language barriers.

One Hour Translation’s AI powered cloud-based translation management platform, HALO,  helps enterprise customers reduce overhead by automating their translation process and workflow. HALO combines automated workflows, Neural Machine Translation (NMT) and professional translation services, to process all of the enterprise content quickly and easily via API/WEB. A dedicated NMT engine is automatically trained as the translations proceed and as a result the project’s cost keeps decreasing while translation speed improves. HALO is easy to implement and use, encrypted, secured and allows the enterprise to use any mix of its translators and reviewers with those of OHT, as well as any mix of NMTs for optimal quality and cost. The platform also allows OHT to manage a company’s resources and in-house budgets earmarked for translation in order to obtain the best possible results.

OHT is the leader in translations for enterprise customers, currently serving over 60 percent of the Fortune 500 companies, including Coca-Cola, Deutsche Bank, Microsoft, Amazon, IBM, HP, Xerox, Acer, Shell, Deloitte, HSBC, Procter & Gamble, IKEA, 3M, McCann, Allianz, Xiaomi and many other organizations.

One Hour Translation specializes in translation for 30 expert domains, including law, technology, marketing, website translation, applications, software and more.

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ONEs – OHT NMT Evaluation Score