Posts tagged with "lexus"

Lexus NXC via Lexus for use by 360 Magazine

Lexus NX Marketing Campaign

The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions, and working hard for what fulfills you. The NX marketing campaign, called “Hustle for What Matters,” is designed to reach those with great ambition who are carving their own paths. It leans heavily into the digital and streaming space to connect with this busy audience where they are most likely to engage.

With the all-new 2022 NX, Lexus has created a next-generation crossover that prioritizes what matters most to drivers. The NX ushers in the next chapter of design, innovation, and performance for the brand. It offers a powertrain to fit every lifestyle and driving preference, including our new plug-in electric vehicle, the NX 450h+. The NX marks the debut of the all-new Lexus Interface multimedia system with an available 14-inch touchscreen–designed for seamless connectivity and personalization.

“The all-new NX is a strong representation of the future of the Lexus brand, and this campaign helps bring that to life,” said Vinay Shahani, vice president of Lexus marketing. “Redesigned from the inside out, the NX ushers in Lexus’ next chapter with bold design, connected driving feel, intuitive technology, electrification, and unmatched craftsmanship.”

Find Your Something and Give It Everything

The campaign’s seven broadcast spots debuted yesterday with targeted and wide-reaching creativity.

  • Hustle“: depicts new takes on traditional rules for getting ahead and how the all-new NX prioritizes what matters for drivers.
  • Get Ahead“: shows how the all-new NX helps drivers navigate daily challenges
  • “Elevate”: a pair of Black filmmakers leverage the intuitive technology found in the all-new NX to capture something truly extraordinary.
  • Defy“: focused on the Hispanic audience, it illustrates a journey overcoming obstacles and the all-new NX helping to forge a new path.
  • Shine“: illuminates the all-new NX and LGBTQ talent in a city of lights on a road full of possibilities and refined opportunities.
  • “NX Level”: juxtaposing the performance and technology of the all-new NX with the powerful athleticism of humans, these two spots by the same name were created for East Asian and Asian Indian audiences.

Focusing on What Matters

A fully integrated media campaign is designed to focus on what matters most to NX guests, whether they define accomplishment as the ability to travel, take over the esports world, or leverage technology to create a better balance in their lives. Highlights include:

  • Twitch: Lexus is taking aspiring Twitch creators for a ride in a Lexus NX, where they will pitch their most unique stream ideas and let fans decide which creator will be given the opportunity to make their idea a reality. This is Lexus’ second collaboration with the interactive live streaming service Twitch.
  • 100 Thieves: In celebration of esports and the determination required to win a championship title, Lexus will develop a graphic representation of 100 Thieves’ League of Legends Championship win leveraging gameplay data from the epic victory. This graphic will be turned into a one-of-a-kind car wrap for an exclusive, customized 100T x Lexus NX that showcases the connected features and tech-forward design of the all-new NX.
  • Google: A custom, Google Cloud-streamed, AR experience brings the all-new redesigned NX to the driveways of YouTube viewers. It’s also available HERE.
  • Roku: Lexus is teaming up with Roku in the largest awareness campaign ever through the OneView platform, tapping into Roku’s proprietary first-party data to maximize unique omnichannel reach to traditional TV.

The “Hustle for What Matters” TV spots will air during primetime and sports, including the Winter Games, March Madness, and the NBA. In addition to broadcast, Lexus will reach audiences through social videos featuring some of the broadcast talent, radio, and digital. Out-of-home media will include airports, rideshare, ski resorts, and billboards.

Toyota Reverse Gif by Reb Czukoski for use by 360 Magazine

2023 TOYOTA bZ4X

While consumers become increasingly knowledgeable of the functionality and basics of Hybrid vehicles, their desires and curiosity will follow. As of late, Toyota assembled the opportunity to experience this new generation of automotive at their media conference E-volution 2.0 – increasing awareness and designed to dispel myths and the benefits, in efforts to declare the battery initiative as the rule and not the exception. In tail, igniting the shared responsibility to a carbon neutral future of driving. 

Many of us are cognizant of global warming and the dangers that it precedes, such as severe weather and acidic oceans. This has resulted in rainforests burning and quickened extinctions of wildlife. While people might not be able to completely give up cars for travel, the Toyota team has provided greener options as electric cars already have a smaller carbon footprint than gasoline vehicles. Read about how electric vehicles help tackle climate change

Last week, Toyota invited 360 MAGAZINE to the unveiling of the all-electric bZ4X at the ALil A Marea Beach Resort in San Diego, California. As a leader in electrification, the introduction of bZ4X represents the first of a global series of battery-electric vehicles to be introduced under the global “Toyota bZ” DNA. bZ4X will have a manufacturer-estimated range of up to 250 miles for XLE front-wheel drive models, which is almost enough to transport you from LA to Vegas. Moreover, FWD offers ample traction on the road while decreasing production costs. What’s exciting is there is also the choice for a dual electric motor for AWD. 

“With zero emissions and an exhilarating drive, the bZ4X is hitting the market at just the right time as we expand our already comprehensive electrified product lineup,” said Veep of Toyota Marketing, Mike Tripp. He continues, “As a human-centered company, Toyota remains committed to offering customers a diverse portfolio of products to meet their individual needs and move us toward a carbon neutral future.”

Design

The SUV was developed in partnership with Subaru. Thus, it’s a doppelganger of the Solterra crossover – sleek, modern and bold. The 20-inch wheels include a familiar clean design. The aerodynamically designed front exudes sex appeal featuring a hammer head shark boxed style that meshes well with Toyota’s RAV4. Don’t forget full LED lighting that add a nice futuristic touch to the outside. A panoramic sunroof is included on the limited trim. On the inside, expect soft-tex seating materials laid throughout along with a roomy cabin. 

Hybrids 

75% of buyers believe a Hybrid electric vehicle must be plugged in to charge. Hybrid electric vehicles are powered by two systems; an internal combustion engine and an electric motor that is charged through regenerative braking from energy stored in the battery. Whereas fuel burning vehicles build performance as the engine speeds. Since 1996, Toyota has paved the way in customer acceptance with the release of the Prius. With 20 miles to the gallon becoming synonymous with core technology and environmentally friendly fuel-efficient means of transportation. Now at 50 MPG, it dominates the automotive industry with a portfolio approach that there is no one size fits all solution. This vigorous tribe of Electrified vehicles encompasses the following: SiennaVensaRav4 Prime and the bZ4x.

Technology

A few major highlights surrounding the up-to-date technology include a digital key feature and wireless charging. The digital key gives owners the ability to lock, unlock, and start the vehicle with a tap of a smartphone. Convenience is key! It’s more easy than ever to swap cars with friends and family without the hassle of misplacing a physical key. Charging is also compatible with 150 kW direct current quick charging; capable of 80% charge in 30 minutes. Take climate control to a new level with seat and steering wheel heaters, plus a front-seat radiant foot-heater (a first for Toyota). 

Hydrogen Fuel Cells 

Kenworth Truck Company and Toyota Motor North America are collaborating to develop zero-emission T680s powered by Toyota hydrogen fuel cell electric powertrains. This collaboration is part of the Zero and Near-Zero Emissions Freight Facilities grant dedicated to the state of California to develop a viable hydrogen network. With 48 stations open today, 360 MAGAZINE had the opportunity to visit a Shell facility during the trip for a tutorial to a foreign concept by Norm of the ride & drive team. Hydrogen fuel cell vehicles, which use electric motors, are much more energy efficient. For instance, Mirai is innovative and defies the linear school of thought with regards to a Hybrid. It encourages more reasons to go Hydrogen. When you start the engine, hydrogen travels to the Fuel Cell Stack, where it combines with oxygen from the outside air to create electricity. At the core, it’s an extraordinary zero emission ride while the Hydrogen from the fuel tank and air entering from the intake meet in the Fuel Cell Stack. There, a chemical reaction involving the oxygen in the air and hydrogen creates electricity powering the vehicle. In the end, the only by-product is water, defining the future of fueling.   

The newly launched costal community

ALiLA Marea Beach Resort, is nestled alongside a magnificent stretch of the Pacific Ocean. Its robust design effortlessly blends into its natural habitat – like water and rock, making it an ideal locale for this activation. Similar in type to the lodging grounds, bZ4X is posed to marvel with its unwavering curb appeal and performance. Finally, Toyota has struck a cord with both environmentalists and car enthusiasts alike. The bZ4X is set to hit dealerships in late Spring of 2023.

Article: Armon Hayes,Vaughn Lowery, Krish Narsinghani, Kai Yeo

NEW GEN LEXUS NX

By: Conan Zhang, Armon Hayes × Vaughn Lowery

Overview

Lexus NX is one of the most popular luxury compact SUVs in the United States.

The 2022 Lexus NX model has brought us two unprecedented features: 1) the all-new Plug-In Hybrid Electric (450h+) and 2) the all-new Lexus multimedia interface.

As of late, 360 MAGAZINE was invited to Phoenix to attend the release of the all-new Lexus NX. Its appeal will foster youth, technology, and multiculturalism.

Upon arrival, the team checked into the Arizona Biltmore, a Waldorf Astoria Resort (also part of Hilton). The grounds boast lush scenery and majestic mountains as a backdrop. For nearly a century, the lodge has played a prominent role in its habitat. Frank Lloyd Wright’s architectural style offers a generous splash of Hollywood glamor.

With history worth of noting, the Biltmore was opened by brothers Warren McArthur, Jr. and Charles McArthur with John McEntee Bowman on February 23, 1929. The land spans across thirty-nine acres with 700 guest rooms. Amenities include eight outdoor pools, a 92-foot slide with a swim up bar, seven tennis courts, two golf courses and seven restaurants. There is also a fitness center, a children’s camp, a play area, as well as a full-service spa (fee not included).

Services at Tierra Luna Spa were remarkable, creating a place of sensory adventure. Within its walls, arid curative properties have been exploited in a variety of memorable experiences. Spa treatments focused on desert plants, cosmic connectivity, and dynamic recovery.

Performance

When stepping foot into the driver’s seat of the newly designed vehicle, enthusiasts can instantly notice a lower sense of gravity, thus enhancing overall handling and making it appear more aggressive. Moreover, the 2022 NX 350 model has been upgraded to a 2.4L turbo. Thanks to the integrated 8-speed transmission, the car was able to enjoy a smoother riding experience.

This trim level has an input of 275 hp with 317 pound-feet of torque, pushing 0-60mph in a time of 6.6 seconds. It’s over a half-second faster than the last model. These are impressive performances for a compact SUV in its market segment. Not to mention, it gets a combined estimate of 25 mpg.

In addition, the first-ever NX 250 features a naturally aspirated 2.5-litre 4-cylinder engine with start/stop function and an eight-speed transmission. The NX 250 model includes FWD and AWD options and a combined MPG estimated by the EPA of 28. The SUV is also capable of producing 203 horsepower and 184lb-ft of torque. Since it is a lower-level version than NX 350, the 0-60 mph comes to 8.2 seconds for the FWD version and 8.6 seconds for AWD.

Design

The most noticeable difference of its makeover is the signature spindle grille. While maintaining the overall skeleton of the incumbent, the mouth has become pouty and polished. Furthermore, the newly introduced L-E-X-U-S rear badging rests under the continuous tail-lamp. Say goodbye to the Toyota-like emblem on its boot. The lateral profile, at first glance, closely resembles the current model, but this is not the case. The length, width and height of the body are respectively 4660/1865/1640mm and the wheelbase is 2690 mm. In comparison with the current model, the length and width have increased by 20mm, and the wheelbase has increased by 30mm.
Taking a peek inside, the redesign of the cabin will completely hypnotize you. The new NX uses the Tazuna cockpit concept to communicate more directly and efficiently between the driver and the vehicle. The standard 9.8-inch touch panel can be upgraded to 14 inches. The infotainment unit is considerably taller than the center console, and the edges and corners have an elegant diamond shape. What makes this vehicle more intuitive than its predecessors are the steering commands that are imitated on the head-up display of the windshield. Overall, this vehicle screams ergonomically for drivers and larger passengers with enough space for four to sit comfortably. In addition, Lexus offers a panoramic moonroof that allows extra light to spread through its corridors, making stargazing more accessible than ever. At night, up to 64 selected colors of ambient light can be seen in footwells, center console and door panels.

Technology

The revamped NX marks the introduction of a brand-new Lexus multimedia platform that outperforms its current system, meeting customers’ priority for fast, intuitive on-board connectivity. Operation is as simple as using a tablet, allowing drivers to stay connected to the Lexus interface on an ongoing basis. There is wireless integration of Apple Car Play and Android Auto, Voice Assistant, cloud-enabled navigation with Google Points of Interest (POI), on aerial updates and Digital Key available. Additionally, the vehicle provides integrated streaming from Apple Music and Amazon Music. And their premium audio package features a 17-speaker system equipped by Mark Levinson. This 1800-watt high-fidelity pack effortlessly improves compressed audio, spelling out all your favorite lyrics and instruments.

Highlight: First Lexus Plug-In NX 450h+

Historically, Lexus hybrid models have captured more than 23% of their sales. The bold design and signature make the Lexus NX one of the most popular models among Gen Z and Gen Y affluent drivers. According to Koji Sato, Lexus International President and former chief engineer, electrification is already one of the most important goals for Lexus to conquer. With that, the first plug-in Lexus NX 450h+ has now been released.

The NX 450h+ has an EPA estimated range of 36 miles on electricity alone; the lithium-ion battery made this possible. This electrical system equates to a 2.0-liter motor. When combined with the newly developed hybrid, a 2.5-liter inline 4-cylinder engine offers an estimated duration of 6.0 seconds from 0 to 60.

Safety

Safety comes first every time, and Lexus knows it. The Lexus Safety System+ 3.0 makes driving an easy task. Other new features like Curve Speed Management and Intersection Support provide a multi-level protection base. Optional Digital Key and Advanced Park on NX 350h and NX 450h+ models make vehicle access and parking a breeze. After all, a digital key is convenient for customers who use their vehicles in car sharing apps such as Turo.

Price

The Manufacturer’s Suggested Retail Price for each all-new NX are:

– $37,950 for NX 250 FWD

– $39,550 for NX 250 AWD

– $41,550 for NX 350

– $41,050 for NX 350h

– $55,560 for NX 450h+

– All prices listed are exclusive of $1,075 delivery, processing, and handling fee.

Conclusion

The 2022 Lexus NX is a compact luxury SUV that offers an abundance of powertrains, a competitive edge against rivals like the Acura RDX and BMW X3

With the ability to tow kayaks and jet skis, this all-rounder would be great for a summer getaway to the lake. Additionally, mainly due to its petite chassis, it’s a shoo-in for parking in overcrowded urban areas and city centers.

In short, driving comfort and quiet cabins have always been an attribute of the NX; however, now with its sensual silhouette, and gorgeous lines, it’s best described as a dime piece.

Honorable Mention

The Baby Beast: Lexus IS 500 F Sport

Finally, Lexus introduced the IS 500 F Sport model to consumers in the American marketplace. Although the IS is not a brand-new product, it has been readjusted by engineers with a large facelift and power plant. The new IS model is always perfectly balanced, and the Lexus IS 500 is by far the best Lexus IS model proposed to date.

Lexus engineers have always focused on creating high-performing products for the North American market. As a result, this Lexus IS 500 F Sport is the first in its history. It’s in position to rival the AMG C43, Audi S4 and BMW 340i models.

F Sport IS 500 is the highest level of the IS series and comes well-equipped with a throaty quad exhaust, stiffer steering/suspension as well as 472 hp with 395 lb-ft of torque. The 5.0L engine delivers 0 to 60 mph in just 4.4 seconds.

Plus, the all-new Lexus IS 500 F Sport has 19-inch wheels and scuff plates.

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

lexus image for use by 360 magazine

IS 500 lexus image for use by 360 magazine

IS 500 lexus image for use by 360 magazine

IS 500 lexus image for use by 360 magazine

Lexus Restaurant Gif by Reb Czukoski for use by 360 Magazine

INTERSECT BY LEXUS – NYC

Eccentric, experimental, exquisite – all are adjectives that best describe dinner at Intersect NYC

Intersect NYC is a co-operative project between Lexus and Union Square Hospitality Group, with additional locations in Dubai and Tokyo. Union Square Hospitality Group collaborates with a wide array of businesses: Anchovy Social (DC), Blue Smoke (NYC) and LoBall (NYC).

Intersect by Lexus is a dynamic and delicious encounter hosted in a handful of tech-forward cities where charismatic epicures, who themselves break the mold, are immersed in the automotive giant’s ecosystem without physically driving nor owning one of their vehicles. The venue can be defined as “a manifestation of omotenashi, a Lexus core value characterized by an unwavering commitment to exceptional hospitality.” Omote means public face, and “nashi” means nothing; omotenashi ultimately meaning that everything produced comes from the heart with honesty and no concealment. 

Situated in the trendy Meatpacking District of New York City amongst chic shops and nightlife, the physical unit of Intersect features an unrivaled open-air market, complete with a lounge, restaurant, and event space. The two-level, square-like locale houses an immersive environment of edible delights and whimsical handmade cocktails. The experience can be best described as living through the magic that is an episode of travelling host and star Anthony Bourdain‘s Parts Unknown. The overall atmosphere emits a decadent, intuitive and contemporary feel. Situated throughout the space are a vast assortment of cookbooks on mantelshelves, including The Thousand Dollar Dinner: America’s First Great Cookery Challenge by Becky Libourel Diamond. One particularly intriguing structure is an accent wall designed by lauded Japanese interior designer, Masamichi Katayama of Wonderwall. The installation, in close proximity to a black metal stairwell, is illuminated with recessed lighting and encased in glass, creating a moment where severe modernity meets the magical. The private dining room is an intimate space where an array of occasions can be held, wedding receptions, corporate gatherings and pop-ups in a reclusive yet bespoke setting. Intersect by Lexus is an ideal place for guests to be entertained, inspired, and educated, and serves as a conduit where ideas, people, and culinary creations unite.

The kitchen interchanges every six months – an ever-growing and evolving list of impressive artisanal cooks fabricate their own menu to challenge and delight visitors. Intersect by Lexus welcomed its seventh Restaurant-in-Residence, New Orleans’ Creole eatery, Compère Lapin. Chef Nina Compton owns and operates the New Orleans restaurant in tandem with Bywater American Bistro (BABs) where it is a well-loved hit in the Big Easy. 

Compton is the third chef chosen this year, and is a James Beard Award-Winner and Top Chef: New Orleans runner-up. Chef Compton graduated from The Culinary Institute of America in 2001 and first embarked on her remarkable professional career at Daniel in NYC. Chef Compton blends her signature Gulf coast ingredients with island flavors. Compton hails from Saint Lucia and her bill of fare is an array of Caribbean and Cajun-inspired dishes, such as dover sole meuniere and hot chicken. 

Currently, Intersect NYC is led by classically trained Executive Chef Nickolas Martinez, the former executive chef of Foragers. Chef Martinez established his own culinary identity through his Midwestern roots and passion for French techniques. Chef Martinez, like Chef Compton, graduated from the Culinary Institute of America. As executive chef, Chef Martinez prides himself in creating a “space dedicated to the ethos of the Lexus lifestyle, and a home to a unique dining experience.” 

This three-star Michelin restaurant remains on the minds some of the most influential critics, as well as in the memories of all those who have explored the flavors and festivity firsthand. The service, presentation and wine pairings are unprecedented in their attention to palettes and details. 360 MAGAZINE had the opportunity to enjoy the pour deux menu among other enticing choices, sampling many of the most acclaimed dishes currently in circulation.

We began with two cocktails: the Ruby Lo-Ball and the Best Bank Punch. The Ruby features a fruity concoction of port wine, apple, ginger, and soda, for something refreshing with a bit of a snap, while the Punch, a drink of vodka, lillet, thai basil, passionfruit, and Sirop JM was both stronger and herbier. While both served up a revitalizing and uncommon flavor dynamic, we preferred the Ruby Lo-Ball as our cocktail of choice. After these early drinks, 360 turned to wine for the remainder of our meal. With a divine wine-list curated alongside the main dinner menu, every choice is certain to impress, and 360 was utterly charmed by our choices. A Bourgone Aligote, a very dry white French wine, as well as a Zind Chardonnary, a white blended with fruity notes that was not very oaky but with a sense of tartness, dazzled.

The food itself surpassed all expectations, proving the multifaceted style of the space extended to the delectable food. For our appetizers, we selected the hush puppies with cilantro crema, a light and delicate take on a classic, as well as the Louisiana barbecue shrimp with chervil and baguette and the stuffed back crab served with uni butter and charred lime. All these impressed – the upscale takes on Southern classics captivated a certain sense of comfort while still being creative, decadent, and extravagant. This tradition continued into the entrees, where 360 pursued the “pour deux” – for two – menu, where one large serving plate is presented to two diners to share. This is not only a meal for romantic evening – everyone from couples, to friends, to business partners took part in this unique savory affair. 360 sampled both the hot fire chicken with red beans and rice as well as the dover sole meuniere with brussels sprouts amandine served with celery root and parsnip puree. The sole, perfectly baked in a warming butter sauce, as well as the succulent and crispy chicken with a fiery side, left our team more than satisfied with its mouth-watering excellence. An airy mango sorbet cooled things off before our main dessert, chocolate with passionfruit and a cashew croquant, an ambrosial finish to a perfectly piquant meal. 

Intersect NYC, from its style to its connoisseurs to its ambitious culinary pursuits, enamored 360 all the way through. For a sleek and satisfying adventure, Intersect NYC is the ultimate dinner venue.

Article by: Vaughn Lowery, Armon Hayes, Elle Grant, McKinley Franklin

bZ4X Beyond Zero

“With zero emissions and an exhilarating drive, the bZ4X is hitting the market at just the right time as we expand our already comprehensive electrified product lineup,” – Mike Tripp VP Toyota Marketing.

The Future Electrified

Over 30 years of experience with the development of their first generation Hybrid. Toyota‘s production debut of the bZ4X takes one step further to a long term goal of carbon neutrality. The bZ4X is welcomed by an extensive lineup of Toyota’s electrified vehicles which account for more than 24% of total sales. Which include, hydrogen fuel cell electrics, hybrids, plug-in hybrids and now battery electric vehicles. Set to arrive in the U.S at dealers mid 2022-2023; the all-electric model represents the first of a global series of battery-electric vehicles to be introduced under the global “Toyota bZ” brand umbrella. As a leader in electrification, the automotive pioneers remain committed to offering customers a diverse portfolio of products to meet their individual needs. As a human-centered company, Toyota envisions the future in which carbon neutrality is achieved through their practical marketization of fuel and zero-emission powertrain technologies. This future lineup will feature 15 dedicated BEVs, including seven carrying the bZ (Beyond Zero) brand moniker. A diverse portfolio of electrified products will help propel Toyota toward its’ goal of carbon neutrality by 2050.

Design

This hi-tech and emotional SUV offers styling that is bold and modern as the vehicle itself. The front view of the bZ4X has an aero-dynamic design; the curved shape of the front bumper sets it apart with a certain uniqueness from other vehicles. The large hammerhead shark-like shape runs from the hood to the top of the headlamps provides a sleek silhouette. The rear design exudes a powerful stance, thanks to the combination lamps, rear hatch, and trapezoidal bumper theme that extends all the way to the tires. Once the rubber hits the road, bZ4X will have a manufacturer-estimated range of up to 250 miles for XLE front-wheel drive models.The futuristic styling extends to the interior with premium finishes for a distinctive look. Detailed and purposefully engineered to create a sense of connection, it offers the driver- centric design that makes you feel like you’re one with this unique machinery. The instrument panel and precision-placed MID screen expands the vehicle’s feeling of space, while also helping to keep driver’s sight lines up and on the road. Soundproofing glass and wind-noise reduction features create a quiet refuge from the world outside. The panoramic roof provides a feeling of openness and brings the outside environment into the vehicle. With the roominess one would expect from an SUV, the bZ4X interior is spacious and techy with abundant legroom and seating for passengers as well as driver. Feeling pampered with front to rear seats and copious side-to-side space in the rear.

Innovation

Crafted with the 8-dedicated e-TNGA platform, the bZ4X achieves impressive driving performance. The high-capacity Lithium-Ion battery pack placed flat under the floor base of the vehicle positions the car in a low center of gravity. Another impressive feature of the AWD system is Grip-Control, which leverages motor drive characteristics to achieve capable off-road performance – exceeding expectations at every turn. The engineering team also focused on features that maximize energy-saving and cruising range for year-round driving (particularly in winter settings).Thanks to the aerodynamic design choices and body weight reduction efforts reduces energy consumption, especially power used for heating in cold climates. A redesigned accelerator pedal creates a smoother feel when accelerating and decelerating, coupled with an intelligent throttle with slip suppression to provide impressive control on slippery roads. Combined with a new AWD system with X- MODE®, an available standout feature for bZ4X and introduction for Toyota. Exhilarating, yet comfortable, driving experience suited for everything from daily driving to light off-roading. Also, the first to feature the latest Toyota Safety Sense safety package (TSS 3.0). This system has been improved by expanding the detection range of the millimeter wave radar and monocular camera. Safety systems include the Pre-collision system to improved and offer Low-Light Cyclist Detection, Daytime Motorcyclist Detection and Guardrail Detection. Not to mention Lane recognition enhancement to add improved functionality while in Lane Tracing Assist mode. The goal of TSS is to help prevent accidents, further reduce traffic fatalities and injuries, and ease the burden on drivers. Loaded with intuitive tech features, owners will enjoy a user interface that offers interaction through sight, touch, and voice. The digital key gives owners the ability to lock, unlock, and start the vehicle with a tap of a smartphone. Designed for life’s convenience between smartphones, making it easy for family and friends to borrow and lend vehicles remotely.

360 magazine attended the reveal hosted by ALiLA in San Diego California, Toyota for more than 60 years is part of the cultural fabric of the U.S. Committed to sustainability and responsibility for the next-generation of travel. Click HERE for more updates on the bZ4X.

toyota image for use by 360 magazine

Corolla Cross

2022 Corolla Cross: Just Right! Feels Right!  

By: Conan Zhang, Armon Hayes × Vaughn Lowery

Toyota has announced its first-ever 2022 Corolla Cross, it is designed with everyday capability and Inspiring design. Toyota Motor Corporation invited 360 Magazine to fly with Delta Comfort+ to their National Press Preview in Texas. The Preview was organized thoughtfully, providing a Covid-friendly environment along with a video and photography team on-site available. The event was held at the LINE hotel, and they offered our team a comprehensive test drive on their prototype of the car.

THE LINE AUSTIN

On the three-day lifestyle trip, our team was provided with refined accommodation. We got reception and dinner by the lakeside at Kristen’s Kish’s Arlo Grey, and after party drinks in the open air at P6. 

The room that we stayed in was designed for comfort. The King bed was set aside by the minibar that allowed us to satisfy our cravings day and night; the walls are decorated with custom artwork by emerging local artists and the mini library indoor was decked with vintage books about the city. Bath products by American Medicinal Arts were offered, a modern domestic urban brand. This is the place for both indoors and outdoors types alike. Just right, feels right.

Overview

The prestigious Corolla is the best-buy sedan in the world. Therefore, it has become a signature of Toyota. Borrowing Corolla’s wind, the new models will certainly help sales. Sure enough, recently, Toyota’s 2022 Corolla Cross is the chosen one. This might sound like the cross-border or cross-country version of Corolla, but it is not. This is an SUV that has nothing to do with Corolla itself.

Performance

Corolla Cross is based on Toyota’s new global platform TNGA-C, equipped with Toyota’s latest rear torsion beam suspension, which will provide greater stability and comfort to the body.

Equipped with a 2.0L 4-cyl naturally aspirated engine and with continuously variable transmission(CVT), it has 169 horsepower and 150 lb.-ft torque. There is 1500lb towing capacity, which means it has the capability to carry a jet ski or kayak for a weekend getaway. Additionally, it brags an outstanding fuel economy at 32 mpg in the city and 33 mpg on the highway. 

Design

Corolla Cross has nothing to do with Corolla, inheriting the exaggerated looking Toyota SUVs. The inverted trapezoidal honeycomb mouth is connected to the slender LED headlights, which gives people a sense of aggressiveness.

The side of the car body shows strong muscles vividly through the shaping of light and shadows. The front and rear waistlines sharply surround its characteristic; the wheel eyebrow guards well show the off-road feel of an SUV. While the heavy bottom guard plate at the rear is still reminding the customer that this is still an accountable SUV. The XLE version is equipped with 18-inch Alloy Wheels with Black-Painted Machined-Finish along with reflectors set up on both sides, it is perfectly presenting the sporty posture of this car.

Technology

Corolla Cross will give you a familiar visual when you step inside the car. It is indicative of Corolla heritage. Suspended central console, LCD instrument display, rear air outlet, etc. It is very crucial for modern drivers to have an outstanding sound system, and Toyota offers the Audio Plus with JBL® 9-speaker system add on for $1,465. Technology will accompany every trip with this car, Apple CarPlay®, Android Auto™, and Amazon Alexa has become a standard configuration. They are all representative works of Japanese practicality and simplicity.

Safety 

The new car is equipped with Toyota’s latest Safety Sense system, which includes functions such as collision warning and blind spot monitoring. 9 airbags are installed into the system and configurations include lane departure alert with Steering Assist, lane tracing assist (LTA),road sign assist (RSA), and also full-speed range dynamic radar cruise control. Safety always comes first, and Corolla Cross cares about you.

Additional Features & Price 

  • The luggage space volume can reach 26.5 cu.ft.space, which has good storage properties.
  • Dual-zone air conditioning and rear seat vents are features of Corolla Cross.
  • The designer of this car added 20 icons hidden within the cross to brand his work 
  • The price is starting at $22195 for the base model of Corolla Cross L FWD  and at this price range there is Honda CR-V,Nissan Rogue Sport, VW Taos and also Toyota C-HR. Compared with these competitors, the all new Corolla Cross is more fuel efficient and friendly for family usage.

2022 Corolla Cross Pricing*

Grade

FWD

AWD

Corolla Cross L

$22,195

$23,495

Corolla Cross LE

$24,545

$25,845

Corolla Cross XLE

$26,325

$27,625

Corolla Cross is a perfect match for stylish Gen Z drivers – college students, young white-collars, and junior managers. At $25,000, this vehicle will give you not only practicability but also lifestyle. With the funky design and remarkable performance, this car will make you just right under the spotlight of your peers and feels right on every ride!  

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photo by Vaughn Lowery for use by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
Toyota Cross XLE for se by 360 Magazine
Toyota Cross XLE for se by 360 Magazine
Toyota Cross XLE for se by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
photo by Vaughn Lowery for use by 360 Magazine
Lexus Retreats In Motion image by Lexus for use by 360 Magazine

CREATIVE SPARKS FLY IN NEW LEXUS CAMPAIGN

Lexus collaborates with a dynamic group of artists on original song, music video 

In its new marketing campaign, “Emotional Sparks,” Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who gain first-hand experience with innovations like Lexus Teammate™ Advanced Drive Technology found in the new LS500h, Remote Park and Plug-In Hybrid Electric technology on the all-new NX and the exhilarating 5.0L, naturally-aspirated V8 engine performance of the first-ever IS 500. Motivated by their in-vehicle experiences, the artists collaborate (for the first time) to create an original music track inspired by innovation and performance.

Titled “No Ceiling,” the track was created by three-time Grammy nominated, American record producers and songwriting duo Nova Wav, Korean-American R&B artist Audrey Nuna and Argentinian freestyle rapper Ecko, and is available on major streaming platforms. For the music video, renowned dancer and choreographer Zak Ryan Schlegel brought the song to life. Both the song and music video are live now at www.lexus.com/sparks.

“‘No Ceiling’ captures that limitless feeling you have when you’re driving and your favorite song comes on,” said Nova Wav, Warner Chappell Music songwriters. “We loved producing this track with Audrey and Ecko and seeing Zak’s moves. The energy of our collaboration comes through in the video and the commercials.”

“At Lexus, our inspiration comes from our guests, and this campaign beautifully showcases the very best of Lexus’ guest passions, energy and excitement,” said Vinay Shahani, vice president of Lexus marketing. “Prioritizing how our guests feel while driving and owning a Lexus is critical and provides the spark for us to develop cutting-edge features like our all-new multimedia system called Lexus Interface and Teammate™ Advanced Drive technology.”

While the “No Ceiling” music video provides an overall look at the collaboration, four :30 TV spots focus on the individual artists and songwriters. Each spot features an excerpt of “No Ceiling” and its inspiration:

  • Plug In, Play Loud” – Nova Wav listens to Audrey Nuna’s vocals while navigating city streets on electric power in the new 2022 NX plug-in hybrid vehicle.
  • Hands To The Sky” – Audrey Nuna’s lyrics take shape as she gets behind the wheel of the 2022 LS 500h, activating the all-new Lexus Teammate™ Advanced Drive technology.
  • La Via Rapida” – Warner Chappell Music’s Ecko is invigorated by the performance of the IS 500, crafting his verses as he pushes the throttle.
  • The Asphalt Stage” – Zak Ryan Schlegel brings a dancer’s perspective as he performs movements inspired by the NX 350h’s Remote Park, a function of Advanced Park.

The “Emotional Sparks” TV spots will air during primetime, late night and sports, including the NFL, college football, NHL and Premier League. The campaign also includes advanced TV, digital, social, print and out of home.

A variety of media partnerships will provide content celebrating innovative creative processes. In partnership with Playbill, The Times Square Alliance and The Broadway League, Lexus will be the Auto Presenting Sponsor of Curtain Up!, a three-day celebration marking the return of Broadway to the heart of Times Square. Additional media partnerships will roll out over the coming months.

For additional details, visit www.lexus.com/sparks.

illustration by Samantha Miduri for use by 360 Magazine

Fifth Annual Culture Creators Awards Brunch

TUNE IN TONIGHT TO SEE

THE FIFTH ANNUAL CULTURE CREATORS:

 INNOVATORS & LEADERS AWARDS BRUNCH! 

WE’RE SHARING THE STORIES OF THE IMPACT OF A FEW MULTI-GENERATIONAL CREATORS, 

HISTORY MAKERS, GAME CHANGERS, AND GLASS CEILING BREAKERS

 

AIRS TONIGHT JULY 1ST 5PM PT / 8PM  

ON THECULTURECREATORS YOUTUBE PAGE

 

SUBSCRIBE TO OUR YOUTUBE CHANNEL TO TUNE IN

 

 

KEEP UP WITH CULTURE CREATORS!

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ABOUT YOUTUBE:

 

 

 YouTube announced a multi-year $100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories. The fund, now officially named the YouTubeBlack Voices Fund, will invest with an intention: to present fresh narratives that emphasize the intellectual power, authenticity, dignity, and joy of Black voices, as well as to educate audiences about racial justice. It’s been seven months since we announced our Black Voices Fund Class of 2021, and each of our grantees has been partnered with a dedicated YouTube Strategic Partner manager who is working with them to optimize and grow their channels. More than 132 creators & artist teams across six countries have participated in our inaugural three-week Black Voices Creator Fund Incubator Camps, where industry experts covered everything from Pre-Production 101, lighting, and digital storytelling, to alternative monetization, media coaching, and wellbeing. On June 21, 2021, YouTube opened grant applications for the #YouTubeBlack Voices Fund Class of 2022. YouTube has also worked with Project Level, The Gathering Spot, and Since the 80s to launch Future Insiders, to date reaching over 180 at-risk and underserved youth aspiring to enter the music and creative industries.

 

 

 ABOUT ROC ULTRA PREMIUM VODKA:

 

 

 ROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in January 2003, DIAGEO, the world’s largest spirits and beer company, made spirits history in October 2007 by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for ROC. The flavor portfolio includes Red Berry, Coconut, Peach, Pineapple, Apple, Mango, Summer Watermelon, and Limited-Edition flavor Summer Citrus. In June 2018, Sean “Diddy” Combs and Makers of ROC entered the brown spirits category with the introduction of ROC VS, Fine French Brandy. Please drink responsibly. Must be 21+ to enjoy.

 

 

 ABOUT PROCTER & GAMBLE:

 

 

 P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit our website for the latest news and information about P&G and its brands. For other P&G news, visit our news page.

 

 

 ABOUT COIN CLOUD:

 

 

 Coin Cloud is the world’s largest and fastest-growing network of digital currency machines (DCM), empowering users of all financial ability to quickly and easily buy over 30+ digital currency options with cash. Founded in 2014 with a mission to transform the future of finance, Coin Cloud seeks to create an equitable system that brings digital currency to all. Coin Cloud is the only national operator of 100 percent two-way DCMs and now operates over 2,000 kiosks in retail locations nationwide while offering the most coins and tokens in the industry. You can find your nearest Coin Cloud DCM here.

 

 

 ABOUT LEXUS:

 

 

 Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

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 ABOUT CULTURE CREATORS:

 

 

 Culture Creators is an organization that connects cultural pioneers with the new creators of culture via thought leadership, education, and ideation across passion points to ensure substantive influence and growth. The organization was also created to spotlight and amplify the contributions of individuals who have shaped the global view of Black culture by providing a platform that engages and celebrates their accomplishments. In addition to panel discussions, HBCU summits, networking sessions, and workshops, Culture Creators has become the think-tank, talent incubator, and hub for innovators, creatives, and intellectuals who work to diversify various industries. Its annual events include the Innovators & Leaders Awards Brunch and C2 Summit, to name a few.

 

illustration by Heather Skovlund for use by 360 Magazine

HQ CONFIDENTIAL – Seeing is Believing

By: Kai Yeo, Vaughn Lowery, Armon Hayes, Emily Bunn x Sydney Mayer

Lexus has announced its brand new 2022 NX model, equipped with updated technology and driving dynamics. Toyota and Lexus invited 360 Magazine to fly out with Delta Comfort+ to visit the automaker’s headquarters in Texas, so the company embarked on a Covid-friendly, four-day lifestyle trip for the first time since the pandemic. The trip offered participants the opportunity to experience the new 2022 Lexus NX, learn about Lexus’s initiatives and launches for the near future, and even ride with celebrity drivers like Scott Pruett.

Vaughn Lowery and Armon Hayes for 360 Magazine

Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

The headquarters in Plano, TX is a state-of-the-art corporate campus oasis. The architecture displays outstanding craftsmanship and an innovative foundation, which are the principles upon which that Toyota was founded. Meredith Ezinma Ramsay,  – classical hip-hop violinist who has worked with artists such as SZA, Kendrick Lamar, and most famously with Beyoncé on her Coachella stage – performed a strings piece at the campus to introduce the Lexus NX 2022.

By Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

Renaissance Dallas at Plano Legacy West Hotel

The Renaissance Dallas was breathtaking. An anchor to the upscale complex of Legacy West in Plano, the cosmopolitan hotel was located in the city within walking distance of top dining and shopping options. Drink in hand, visitors can gather at the rooftop pool or by the fire pit to relax and enjoy our food. The rooms were also equipped with pillow-top bedding, high-speed Wi-Fi, and a smart TV.

Designed to highlight local and regional cultures, Renaissance Dallas allows guests to immerse themselves in a creative blend of North Texas western influences and Asian culture. The hotel prides itself on “West of Zen” visual art experiences, as well as an urban mixed-use development. As Lexus is a brand that originated from Japan, this theme was fitting for the trip. Simply staying in the hotel was already a vacation in itself.

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

Lexus is the luxury vehicle division of Toyota. Marketed in more than 70 countries and territories worldwide, the Lexus brand is Japan’s largest-selling maker of premium cars. Akio Toyoda, current CEO and grandson of Toyota founder, has promoted sports models like the Lexus IS-F and Lexus LF-A at auto races. He also participates as a driver at racing events under the fake name “Morizo.” It’s unusual to see a brand’s president be so hands-on with development, but that’s just another reason that Toyota is a unique company prepared to lead the future.

Since the pandemic started, global mobility has been essentially halted and there has been a huge financial downturn, even for the giants of the car manufacturing industry. AutoBlog has posted that Toyota hit their decade’s lowest sales in 2019, “The Japanese automaker said its sales in July fell 19% versus the same month in 2019, to 169,484 units. Despite being one of the top brands of car manufacturing, Toyota was also affected by the Covid crisis, “In its financial year (FY) ending in March 2021, Toyota only produced 7.55M units of vehicles compared to 8.82M in FY 2020. FY 2021’s figure is also the lowest number of vehicles produced by Toyota since FY 2012 when Toyota only produced 7.44M vehicles.

As they compete with Volkswagen for the top car brand spot and struggle with sales during the pandemic, Toyota continues to produce car models with strong, new developments.

by Lexus for use by 360 Magazine

The NX will be available in a variety of fresh colors, including Redline, Cloudburst Gray, and Grecian Water. There will also be options that include Ultra White, Obsidian, and Ultra Sonic Blue Mica 2.0, which are exclusive to the F Sport NX models.

by Vaughn Lowery for use by 360 Magazine

Luxury Inside and Out

The 2022 NX will also have additional updates made to alleviate interior cabin noise and reduce exterior distractions. On the inside, drivers can choose their nature theme of choice with Thematic Ambient Illumination, an optional feature that transforms the NX interior with 14 themes and 64 colors. Each mode has been carefully selected “to express ephemeral emotions and evoke nature-inspired feelings.” The themes included are Rain Forest, Waterfall, and Sunset.

Luxury is not only about looks, but also about how the customer feels. The new NX comes with standard heated front seats and optional heated rear seats for added comfort throughout the cabin. Increased head and legroom, as well as storage space, have also been added. Interior seat and console colors come in Black, Black with Rich Cream, Palomino, and Rioja Red NuLuxe.

For the NX’s first time, the panoramic moonroof lets passengers see the sky with the push of a button. The smooth gliding opening and closing elevates the luxury feel and provides easy stargazing and airflow.

Cockpit Design and New Multimedia System

The NX driver-centered cockpit has been updated with the driver in mind. To better connect the driver to the vehicle, the new 7-inch Multi Instrument Display (MID) and optional 10-inch Head Up Display (HUD) are designed to convey vehicle information as well as alerts within the driver’s line of sight. All functions are accessible through the steering wheel to allow for intuitive operation while still ensuring safe driving practices and keeping the driver’s eyes on the road.

An optional 14-inch touch screen (first for NX) features an immersive multimedia experience. The large screen allows for easy operation and viewing. Dial controls remain for frequently used functions such as climate control and media volume, and comfort features are readily accessible. This all-new interface allows the NX to integrate and navigate swiftly, providing intuitive technology at the driver’s fingertips. Equipped with Human Machine Interface (HMI), user interaction is enhanced through sight, touch and voice, thus catering to accessibility needs. Following the customer-first approach, the newly developed Virtual Assistant (VA) is intended to be the primary way occupants interact with the new multimedia system. The voice-first approach allows front seat occupants to access features such as navigation, media, phone, and other vehicle settings. The built-in VA responses allow for intuitive replies, thus creating a human-like conversation.

by Lexus for use by 360 Magazine

The Lexus Interface was devised with function and easy access in mind. 100% cloud capability and Google POI integration allows the system to have faster and more accurate navigation to get the driver and passengers to their destination quickly and safely. Enhanced navigation allows for offline mode, which detects when vehicles enter areas with low connection and then automatically downloads maps in advance, saving trouble and panic.

In the age of digital transformation, the user profile feature creates a more personalized experience so that moving from vehicle to vehicle is convenient. The driver’s personalized settings will be retained on the cloud and are accessible each time they return to the vehicle. Once created, users can use a Bluetooth device to access their profile. An extension of the user profile feature, vehicles equipped with this new system will enable owners the access to a digital key. This digital key allows drivers to lock/unlock and start/stop their vehicle through the Toyota of Lexus app (when within Bluetooth proximity to the vehicle). The digital key can be shared with up to seven different guest users and no password or PIN is required, creating a seamless guest experience via the app.

Through the app, drivers also receive personalized maintenance updates and vehicle health reports to help maintain their vehicle. For the 2022 model, Lexus NX will also feature standard wireless Apple CarPlay and Android Auto capability, as well as a new addition to charge your phone wirelessly.

Safety System

With the safety of all passengers in mind, the new Lexus NX will come equipped with the latest Lexus Safety System +3.0 for safe driving. Functions of the system include: 

  • Risk Avoidance Emergency Steer Assist – supports collision avoidance within the lane by providing gentle braking and steering operation.
  • Left Turn Oncoming Vehicle Detection/Braking – designed to provide a warning and automatic braking if the driver turns left in front of an oncoming vehicle.
  • Right/Left Turn Oncoming Pedestrian Detection/Braking – designed to provide a warning and automatic braking if a driver turns left or right in front of an oncoming pedestrian or cyclist.
  • Oncoming Vehicle Detection added to the Pre-Collision System – designed to alert the driver, and potentially activate automatic emergency braking to help avoid a frontal collision.
  • Dynamic Radar Cruise Control with Curve Speed Management – maintains a cruising speed in alignment with the flow of traffic while managing speed on curves.

Additions to the current Lexus Safety System features for NX:

  • Road Sign Assist – displays select road sign information in the instrument panel.
  • Pre-collision System – provides the potential to detect a preceding vehicle, pedestrian, or cyclist in low-light situations.
  • Lane Assistance – designed to provide an audible alert if an inadvertent lane departure is detected.
  • Intelligent High Beam– provides greater visibility for drivers with added illumination when the road ahead is clear, then temporarily switches to low beams when it detects the headlamps or taillamps of vehicles ahead.
  • Road Sign Assist – uses a built-in camera to help provide road sign information in the instrument panel or even on the available Head-Up Display. The system can also alert the driver of certain detected signs that otherwise might have been missed.
  • Safety Exit – seamless door opening with the push of a button, when activated it makes sure that door does not open when there are passers-by such as bikes or pedestrians. Available for rear doors as well for protection of children and family.

by Lexus for use by 360 Magazine

These safety features provide peace of mind for unexpected emergencies and connect drivers with a 24/7 emergency response agent.

The all-new 2022 NX will start production in the third quarter of 2021. Pricing will be announced closer to the on-sale date.

New NX 350 2.4 Turbo Engine

Enhancements in vehicle rigidity now allows the NX for a higher horsepower 2.4 turbo gas engine. Not only is it environmentally friendly, but the new 8-speed transmission also provides the gas-powered NX with the feel of a performance vehicle with the perspective of a crossover utility vehicle. The turbo gas-powered engine has an estimated 275 horsepower and 317lbs. per foot of torque. When combined, the engine results in a 0–60 second time of 6.8 seconds, which is half a second quicker than the previous models.

This is made possible by improvements to torsional rigidity through laser peening welding and the addition of high rigidity foam. The twin hood lock also adds front lateral flexural rigidity that improves the aerodynamics of the vehicle.

by Lexus for use by 360 Magazine

NX 450h+ Plug-In Hybrid

The new plug-in hybrid PHEV system brings Lexus Electrified to life through performance and design, as well as through the signature quietness of this model. The NX 450h+ has an estimated 36-mile range on electric power only, made possible by the newly developed lithium-ion battery. The system achieves the EV output equivalent to a 2.0-liter engine. When combined with the newly developed hybrid transaxle, a 2.5-liter inline 4-cylinder engine delivers on the performance luxury guests are seeking with an estimated 6.0 second 0–60 second time.

The high-output and high-efficiency systems were constructed to reduce power loss when converting AC power to DC power, resulting in shorter charging times. The NX plug-in hybrid can be fully charged in about two and a half hours when equipped with the optional 6.6 kW Expedited Onboard Charger. With the standard 3.3 kW charger, it will take about four and a half hours.

For a sporty driving experience, the NX 450h+ uses a newly developed, electronically-controlled, full-time AWD system. Optimizing front and rear torque distribution according to the driving conditions, the driver can control the vehicle as intended, with elegant control for a wide range of driving styles.

Along with the navigation, Predictive Efficient Drive will be coupled to learn driving habits and predict the expected roadway ahead while analyzing real-time traffic reports. This helps to optimize charging and discharging of the hybrid battery. With more miles clocked on the NX, more data is gathered to help optimize fuel consumption. With accumulated knowledge about the driver’s behavior, the system will be able to predict when the vehicle is likely to slow down or stop. This allows for more efficient energy to be recovered and recharged into the hybrid battery, optimizing battery capacity for the electricity plug-in hybrid model. While Lexus is unable to give us the exact specs yet, an official announcement will be made later on.

Hybrid Performance and Fuel Economy

Known for their signature driving performance, passengers can experience great performance and fuel economy with the new Lexus NX 350h. With a combined 239 horsepower, a 20% increase over the current model, and an estimated 36 MPG, the NX hybrid brings a brilliant performance that illustrates the brand’s hybrid leadership. Passengers will also be able to feel the quicker 0–60 time with 1.5 seconds taken off the time from previous NX generations at 7.2 seconds.

The hybrid drive system pairs the D4-S fuel injection 2.5L 4-cylinder gasoline engine with two high-torque electric drive motor-generators for strong acceleration and passing performance. Instead of transfer gears and a driveshaft for the rear wheels, the AWD system employs a second, independent electric motor to drive the rear wheels to maintain optimal traction.

by Lexus for use by 360 Magazine

Teammate Advanced Drive Backgrounder 

The Teammate advanced driver assistance will debut on select 2022 Lexus LS 500h models with AWD and is expected to arrive in the US this fall. The Level 2 system evolves from adaptive cruise control to automatically change lanes and pass vehicles while driving.

Designed to partner with and assist the driver on the highway, it enables automatic steering, acceleration, and braking on the highway under the active supervision of the driver. This technology also enables the car to parallel park itself or back into a parking spot. Lexus Teammate teams two systems: Advanced Drive and Advanced Park.

Safety is the first priority of the automated driving development program, so Lexus has committed Advanced Drive to this cause. The Advanced Drive integrates the vehicle’s mapping system and plans 6 miles ahead to help reach the car’s destination. This benefits the driver by reducing fatigue from driving. A series of fail-safe operations are also included to help prevent loss of control for up to four seconds in the event of a system malfunction or limitation.

Developed in close coordination between Toyota Motor Corporation and Toyota Motor North America, engineers used the same test vehicles in both countries. This allowed for the development of U.S.-specific considerations, such as HOV lanes and draw bridges. These tests helped to incorporate catered design and performance into the Advanced Drive system.

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

Electrified Cars

Alongside the safety of passengers, the environment is also a top priority. Toyota and Lexus will debut a new, electrified model lineup, with two battery electric vehicles (BEVs) and a plug-in hybrid (PHEV). These models are eco-friendly and brilliantly created, similar to a “Mission Impossible” movie.

The new electrified models further expand Toyota’s leadership in alternative powertrain vehicles. Toyota’s goal is to have 40% of new vehicle sales be electrified models and expects that to increase to nearly 70% by 2030. Toyota hybrid vehicles sold globally have avoided emitting an estimated 139 million tons of greenhouse gases (GHG) into the atmosphere. In the US alone, Toyota hybrid vehicles have avoided 38 million tons of GHG. This achievement was made possible with Toyota’s commitment to the environment.

Toyota’s internal research found that both the BEV and PHEV models provide similar environmental benefits. By factoring in pollutants created by electricity production and using it to charge batteries, the production of a PHEV emits less GHG. Both of these models have a unique profile and by diversifying their car portfolio, consumers will have a bigger range of models to choose from to best suit their usage needs and cost profile, while still maximizing GHG reduction.

At the press conference, Toyota promised 20 new models by 2025 for more sustainable development and looked to continue expanding their electrified car models. As further proof of Toyota’s commitment to the environment, they agreed to purchase power from a Clearway Energy Group wind farm to reduce the overall carbon footprint from electricity used from the power grid. For transparency and positive environmental impact, Toyota writes an annual environmental report to update its consumers. 

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

by Vaughn Lowery for use by 360 Magazine

Heather Skovlund Lexus IS 350 F-Sport illustration for use by 360 Magazine

2021 Lexus IS 350 F SPORT

By: Emily Bunn x Vaughn Lowery

360 Magazine took the 2021 Lexus IS 350 F-Sport out for a spin along California’s golden coast. We drove the Grecian Water model- an electric blue color that surely was the star of Hollywood Boulevard. As compared to other luxury sedans, such as a the BMW 3 Series, the Lexus IS provides unrivaled steering feel, safety features, and price. The low to the ground position of the vehicle­–30mm wider than its predecessor Lexus model–makes for a dramatic, aggressive, and sleek reimagined design. A pure sports sedan, the 2021 Lexus IS 350 F-Sport promises peak performance, craftsmanship, and technological innovation.

The intriguing, proactive layout of the Lexus IS 350 F-Sport inspired 360 Magazine to revamp our LA workspace to reflect the vehicle’s beautiful interior and exterior. During our trip, we drove the Lexus IS to several Home Depots as we worked on renovations. Thanks to the agile driving ability of the IS, we were able to get to our destination smoothly in a matter of minutes. The lean design of the Lexus IS allowed us to easily maneuver into tight parking spaces and around busy corners. The ferocious agility and powerful drive of the vehicle made for a comfortable journey as picked up revamping supplies.

We reimagined our LA location to exude sophistication and innovation, as the Lexus IS represents. With new shelving units and countertops, modern metallic flooring, a chandelier with LED lights, repainted matte countertops, and installed bejeweled glass knobs, the 360 team transformed our area into a completely redesigned and elevated workspace. To maximize the space’s function, we also added surrounded sound, subwoofers, and a TV. Just like the ergonomically compact and versatile construction of the Lexus IS, 360 Magazine’s refurbished LA workspace reflects how we will efficiently utilize the space for future events, dinners, and live performances. For trips to Home Depot, work commutes, grocery runs, cruises along the Golden Coast, and more, the Lexus IS 350 F-Sport is the ideal vehicle.

Design

The Lexus IS 350 F-Sport was designed in tandem with BMW and Lexus, mixing the utmost quality of German and Japanese engineering. Some of the most noteworthy design features of the F-Sport include heated and ventilated power sears for the driver and passenger, as well as a shift knob and hand-selected leather-trimmed steering wheel and interior trim. Fine accent stitching details car’s the dashboard, creating a very coordinated and sleek ambiance in the vehicle. The large, circular air vents in the car are reminiscent of jet turbines and make every drive in the Lexus a daring adventure to embark upon.

The IS 350 F-Sport has all-wheel drive abilities that grant enhanced traction on many surfaces and conditions. Carpet floor mats lets passengers climb back into their Lexus with no fear after a day out adventuring. The car’s 19 in staggered-width alloy wheels, with a dark metallic finish, allow drivers to take on any terrain. The IS 350 F-Sport has luxurious F-Sport exterior styling including glossy black accents around the grille, lower rocker, and rear lip spoiler and a singular tailpipe that stylishly tapers to mere centimeter in the center. When passengers enter the vehicle, they are sure to notice to the black, geometric film interior trim, which creates a classy, elegant atmosphere in the car’s cabin. Following the perimeters of the vehicle’s lustrous trim, passenger’s eyes are led up to the power tilt-and-slide moonroof.

While we loved cruising in style in the Grecian Blue model, the vehicle also comes in seven other stunning shades: Ultra White, Iridium, Atomic Silver, Cloudburst Gray, Caviar, Infrared, and Ultrasonic Blue Mica 2.0.

Technology 

Lexus’ impressive multimedia system, comprised of The Mark Levinson navigation/audio package, includes a navigation system with 10.3in touch screen multimedia display, Lexus Enform dynamic navigation (3-year trial included), dynamic voice command (10-year trial included), Lexus Enform destination assist (3-year trial included), and Mark Levinson 17-speaker, 1,800-watt premium sound system audio system with voice command. Also available on the display is a panoramic view monitor with four high-resolution cameras on the car’s front, side, and rear. The panoramic view monitor allows drivers a bird’s eye view of their surrounding environment, providing helpful assistance with parking and tight maneuvering. All of these tech savvy features make navigating and entertaining a breeze.

Driver need not lift a finger from the wheel, as they can easily listen to music, make lists, hear the news, and control smart-home devices by using voice commands. The digital instrumental of the car’s gauges can also be read aloud to inform drivers when necessary. Or flip between channels and navigate the touchscreen with the Lexus Enform Remote (which includes a 3-year trial.)

Apple CarPlay and Android Auto Compatibility lets drivers cruise while listening to their favorite music, podcasts, audio books, and more. Or, if you prefer to have someone else curating your driving playlist, crank on the car’s SiriusXM Satellite Radio (3-month trial of such is included.) During our sunset cruise, we listened to “Love Nobody” and Afro Soul by WurlD.

The IS 350 is compatible with smartphones, smart watches, devices enabled with Google Assistant, and the Amazon Echo. Even if you’re traveling in remote areas, Lexus’ Enform Wi-Fi (3-month trial included) lets adventurers stay connected, wherever you are. Further, the Lexus App allows drivers to manage their vehicle on the go. Schedule service appointment and start your vehicle remotely with just a few simple taps.

With dual-zone electrostatic climate controls, drivers can customize their car’s temperature effortlessly with intuitive slide touch controls. Individual settings allow for both the driver and front seat passenger to set their preferred temperatures.

Safety

Lexus knows that their customers travel with precious cargo. Keeping this in mind, the 2021 Lexus IS 350 F-Sport was created with a myriad of safety features to keep everyone secure. The F-Sport model has a governmental 5-star for its driver and passenger safety in case of a crash and is also rated 5-stars regarding the safety of passengers in case of rollover in a single-vehicle crash.

Equipped with the Lexus Safety System + 2.5 Pre-Collision System, this Lexus has pedestrian detection, all speed-dynamic radar cruise control, intelligent high beams, road sign assist, lane tracing assist, and lane departure alert with steering assist. The vehicle also comes stocked with a first aid kit, so you can feel prepared for anything while on-the-go.

Additionally, the blind spot monitor with rear cross traffic alert smart access takes the stress out of driving in crowded areas. If drivers are hesitant the venture out into stormy weather, the IS 350’s rain sensing wipers allow driver’s a clear view of the road in front of them, no matter what. Even while driving at night, Lexus customers can feel protected knowing that the car’s intelligent high bean headlamps and road sign assist will make navigating in the dark easy. Auto on/off LEF low and high beam headlights with daytime running lights (DRL) will illuminate the night, wherever your adventures take you.

Performance 

Standard features of the vehicle include a 3.5-liter V6 engine with 311 HP @ 6600, and 280 torque @ 4800. The enhanced agility of this new model allows for improved cornering, reduced body lean, and greater overall responsiveness. The annual fuel cost of the car totals $2,100, with a 23 MPG– 20 mpg in the city, and 28 mpg on the highway. Further, the F-Spot uses only 4.3 gallons per 100 miles. The fuel economy, greenhouse gas rating, and smog rating of the car is a 5/10.

The IS 350 F-Spot has an exhilarating 8-speed sport direct-shift transmission (RWD only). This model Lexus performs highly, thanks to the car’s rear wheel drive and selection of five driving modes (ECO, Normal, Sport & Snow.) Drivers can also utilize custom drive mode, which enables users to create a unique combination of drive mode settings for a more personalized driving experience.

Drivers to cruise with comfort, thanks to the mounted steering wheel with paddle shifters. For those wanting extra security, the torsen limited-slip differential is available; which shifts power to the rear wheel with the most grip to provide greater traction and command during acceleration and cornering.

Other performance aspects of the Lexus IS 350 F-Sport are included in the Dynamic Handling Package. This package includes adaptive variable suspension turning abilities (with components that are up to 20% lighter to sharpen response and reduce body lean), a moveable meter, and a carbon fiber rear spoiler.

Cost

Upon purchasing your Lexus, the car retailer provides their Lexus Enform Safety Connect, which includes a 3-year trial. Furthermore, the Lexus Enform Service Connect is included for the first 10 years of ownership. The 2021 Lexus 2021 IS 350 F-Sport starts at $39,050.

The model that 360 Magazine took on the road–including delivery, processing and handling fees–cost $53,740.

Purchase NOW.

360 LA Workspace renovation image via Armon Hayes and Vaughn Lowery for use by 360 Magazine
360 LA Workspace renovation image via Armon Hayes and Vaughn Lowery for use by 360 Magazine
360 LA Workspace renovation image via Armon Hayes and Vaughn Lowery for use by 360 Magazine
360 LA Workspace renovation image via Armon Hayes and Vaughn Lowery for use by 360 Magazine
360 LA Workspace renovation image via Armon Hayes and Vaughn Lowery for use by 360 Magazine
360 LA Workspace renovation image via Armon Hayes and Vaughn Lowery for use by 360 Magazine
360 LA Workspace renovation image via Armon Hayes and Vaughn Lowery for use by 360 Magazine
360 LA Workspace renovation image via Armon Hayes and Vaughn Lowery for use by 360 Magazine
360 LA Workspace renovation image via Armon Hayes and Vaughn Lowery for use by 360 Magazine
360 LA Workspace renovation image via Armon Hayes and Vaughn Lowery for use by 360 Magazine