Posts tagged with "lexus"

Lexus × Sprinkles via 360 MAGAZINE.

Lexus – December to Remember

Lexus ‘December to Remember’ Celebrates Moments of Connection. New commercial, Sprinkles giveaways spread holiday cheer with annual return of iconic campaign 

Every year, Lexus ushers in the holidays with the December to Remember campaign including the familiar jingle, the red bow and the gift-giving moment. This year, the signature red bow returns with a twist in a new spot called “Time Machine.” And, in a holiday first, Lexus is partnering with Sprinkles to make December a bit sweeter with exclusive giveaways at nationwide Sprinkles locations courtesy of Lexus dealers. 

Lexus × Sprinkles via 360 MAGAZINE.
Lexus × Sprinkles via 360 MAGAZINE.

“This year’s ‘December to Remember’ celebrates the holidays as a joyful time to reconnect with loved ones,” said Vinay Shahani, vice president of Lexus marketing. “Our dealers do a great job of extending hospitality to our guests year-round. This holiday season, on behalf of our dealers, we’re inviting guests to enjoy a special Sprinkles treat and pay it forward to support the Boys & Girls Clubs of America.”   

Lexus continues to be a proud partner of the Boys & Girls Clubs of America. Starting on Giving Tuesday, November 29, guests will have the opportunity to donate through a unique link found on social and in Sprinkles stores when they pick up their complimentary holiday treats.  For every donation made through the link between November 29 and January 3, Lexus will match donations up to $250,000. 

In the “Time Machine” commercial, debuting today, a young boy waits impatiently for the holidays. He becomes convinced that his family’s new RX is a time machine and wonders if it might make the holidays come faster. In a variation of the campaign’s signature gift-giving moment, this year’s gift comes in the form of the little boy being reunited with his older brother, who comes home early from college to surprise him. The red bow, instead of appearing on top of the car, appears on a present his brother brings with him. In addition, Lexus is bringing back two popular “December to Remember” spots from last year — “Runway” and “Wonderland.”

In its own gift-giving moment, Lexus is treating guests to an exclusive complimentary offer in partnership with Sprinkles at locations nationwide. From Friday, December 2, through Sunday, December 4, red velvet cupcakes will be gifted courtesy of Lexus and its dealers – each of the three days for one hour between 10:00 and 11:00 a.m. (also while supplies last). 

For more information, visit HERE

About Lexus 

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, two F performance models and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.  

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Lexus Black Panther collaboration in Los Angeles via 360 MAGAZINE.

BLACK PANTHER × LEXUS

LEXUS JOINS FORCES WITH ADIDAS AND ADIDAS S.E.E.D TO CREATE

A CUSTOM ALL-NEW LEXUS RX

INSPIRED BY MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDA FOREVER’

Last night Lexus unveiled the Wakanda Forever-inspired RX 500h F SPORT AWD “Vibe-Branium.” The all-new Lexus was reimagined in by the women-led design crew of the adidas S.E.E.D (School for Experiential Education in Design) program under the guidance of Calty Design Research, creating a vehicle suited for Marvel Studios’ “Black Panther: Wakanda Forever,” now playing only in theaters.

To help celebrate the recent launch of adidas’s “Wakanda Forever Collection,” the team at adidas sought to bring their “Black Panther: Wakanda Forever”-inspired designs into the automotive space. Created for the best athletes in the world, this performance sportswear embodies what it means to be Wakandan and explores the question, “What if Wakanda had a national athletic team?” The vehicle wrap builds on the custom identity of the fictional African nation as envisioned by adidas, creating an automotive identity that matches the fashion collection.

The design of the interior was driven by a group of all-women students from adidas’ School for Experiential Education Design (S.E.E.D.), a 2-year program at adidas in partnership with Pensole Lewis College of Business & Design, that acts as an alternative to a university education in Footwear Design. Students from this program not only designed the interior of the Wakanda Forever-inspired RX 500h, but also contributed to the costumes in the film. Through a series of workshops, CALTY Design Research worked with the students to bring their Black Panther inspired vision to the RX 500h.  

“The all-new RX 500h is part of our expanding Lexus Electrified portfolio with evolved innovative technology that elevates the driver’s experience,” said Michael Moore, general manager, Lexus International. “There’s an athleticism in the performance of the RX that makes it a perfect fit to join the ‘Wakanda Forever’ team.”

The re-imagined exterior of the RX features the Wakandan-inspired print and purple colorway used throughout the adidas sportswear collection. A diamond pattern inlayed across the hood is inspired by the Black Panther’s claw necklace. Gold details, a tie to the new Black Panther’s suit, accent the exterior, with unique “F” center caps, F SPORT on the wheels and Lexus badging that are reimagined using the fictional Wakandan alphabet. The word “Vibe-Branium,” also spelled in the Wakandan alphabet, is added to the rear badging as part of its unique name: the Lexus RX 500h Vibe-Branium AWD DIRECT4.

Beyond the customized exterior wrap, the students at adidas S.E.E.D (School for Experiential Education in Design) embraced the challenge to reimagine the all-new Lexus RX interior by using the much-anticipated sequel as its source of inspiration.

“Lexus is passionate about fostering future designers,” said Sabina Charfauros-Redmon, creative lead, Lexus International. “We see adidas S.E.E.D as representing a new normal that opens doors for BIPOC women in the design space. It’s a special moment when young creators are given the opportunity to stretch their creativity beyond their own comprehension. Lexus believes in this narrative and is excited to be a part of this process.”

To help guide the students through the design process, Calty Design Research led the students through a series of workshops exploring automotive design, Lexus design, creative processes, color and materials and the power of collaboration.

“Lexus, adidas and Wakanda Forever may seem like they come from totally different worlds but the thread that draws everything together is the pursuit and leadership in unique storytelling and innovative technology,” stated Alex Shen, chief designer at Calty Design Research. “Because of this common thread, the S.E.E.D. designers have such a unique and exciting task ahead of them to create something really artful and cool. It’s a real pleasure and honor for us to witness all the creativity, enthusiasm and collaborative thinking and execution from the S.E.E.D. designers.”

“Collaboration is one of our core values at S.E.E.D. We believe that innovation exists at the intersection of creativity, collaboration, diversity, inclusion and equity,” adds Cheresse Thornhill-Goldson, director, Design Education & Growth | S.E.E.D., adidas. “A critical aspect of our curriculum is ‘open-source’ product creation where we team up with experts across various industries to educate and co-create with our S.E.E.D. designers to bring unique products to life. So, collaborating with Lexus, ‘Black Panther: Wakanda Forever,’ Carbon, Calty and Annex to design the Lexus Vibe-Branium Direct4 RX 500h was such a transformative experience for our students. The end result is a powerful example of what can happen when we leverage the ‘collective genius’ across disciplines.”

Carbon, an adidas partner since 2017, has revolutionized athletic footwear by providing the technology platform for the production of adidas 4D midsoles. Carbon DLSTM (Digital Light Synthesis) technology is pioneered by 3D printing specialists aligning innovation and sustainability in collaboration with adidas to create a portfolio of athletic footwear that meet specific performance needs. In addition, Carbon’s footprint on the silver screen contributing to costumes, animatronics and other worldly environments make them the perfect partner to help realize the S.E.E.D student’s interior vision.

As part of Lexus’s mission to mine budding talent in the creative realm, versatile multi-hyphenated visual storyteller Cami Thomas will document the collaboration with a featurette which is set to release in mid-November on digital platforms.

The custom build will feature an interior re-imagined with future-focused designs, textures and materials. Using the modern luxury of the latest RX as a canvas, adidas’s custom Wakanda-inspired tribal gold print covers sections of the seating surfaces and are featured prominently on the seat bolsters in particular. The same pattern is applied to the door panel inserts and in purple sections of the steering wheel. The F SPORT door sill plate is translated in the Wakandan alphabet along with “Wakanda Forever”, which is embroidered on the steering wheel. Key tactile areas such as the steering wheel pad and front and rear headrests are covered in the Carbon 3D printed energy-returning athletic shoe mid-sole material used in the adidas 4D- FWD. The front head rests include Lexus’s signature emblem and the rear center head rest houses adidas’s iconic logo. Meanwhile, surfaces around the shifter are decorated in laser-cut wood and gold trim that accents the interior to help create a uniquely Wakandan-inspired in-car environment.

In celebration, the powerhouse brands dropped a limited-release T-Shirt designed by the students at adidas S.E.E.D., which was exclusively available at last night’s adidas creator’s camp. The front of the T-Shirt includes an African Proverb written in Wakandan “Educate a Woman, Educate a Nation” stylized in traditional Japanese format, tategaki. The back of the T-Shirt pays homage to mineral-rich Wakanda’s Vibranium that has helped shaped its future focused society through a periodic table transcribed in Wakandan. In addition, the T-Shirt’s wash tag houses emblems from the super power team, LEXUS, adidas, adidas S.E.E.D, Marvel Studios’ “Black Panther: Wakanda Forever” and Carbon.

In the hands of veteran custom car builder Gordon Ting, he helps fully realize the custom “Black Panther: Wakanda Forever”-inspired Lexus RX inside and out. 

Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Lexus Ruby Red Rims design collaboration Harris Reed and W Magazine via 360 Magazine.

RUBY RED RIMS

In collaboration with Harris Reed, the acclaimed fashion designer known for challenging expectations, Lexus has reimagined an icon from “The Wizard of Oz” – Dorothy’s ruby red slippers. “Ruby Red Rims” were unveiled last night at W Magazine’s star-studded 50th anniversary party in New York.

Under license from Warner Bros. Consumer Products, the concept celebrates the automaker’s daring redesign of its bestselling, most iconic vehicle, the all-new 2023 Lexus RX. It is an extension of the vehicle’s launch campaign that reminds us to never lose our edge with a modern interpretation of one of the most celebrated films of all time. What if, in “The Wizard of Oz,” Dorothy had ignored the advice to “follow the yellow brick road” and took the road less traveled instead?

With the “Ruby Red Rims,” Harris Reed and Lexus present the RX as the ultimate vehicle for inspiring drivers to veer off of the beaten path. As the official vehicle of the W 50th anniversary party, the “Ruby Red Rims” RX was stationed at the event’s entrance, greeting the fashion icons, celebrities and luminaries who have graced W’s cover through the decades, and setting the tone for the 70s-themed bash.

“As a gender fluid designer, I’ve always been fueled and inspired by choosing the path less traveled,” said Harris Reed. “With the bold new design of the Lexus RX and the cinematic Hollywood classic, “The Wizard of Oz,” I took inspiration from the literal interpretation of choosing your own path and pursuing a new journey down the red brick road, with a nod to the film’s iconic ruby slippers and my own designs.”

In creating the “Ruby Red Rims,” Reed took inspiration from two of the signature hats in his recent Spring 2023 ready-to-wear collection. The backs of the rims are made of solid aluminum and feature gloss-sealed glitter. In the center sits the ruby core and Lexus logo, embedded in a polished ruby red color, and powered by LED lights that bring them to life. Fins reveal the ruby red color from different angles, creating a magical moment that celebrates the iconic power of the shoes and the rims. A dramatic color change signifies the transition between worlds, immersing viewers in the journey.

“With ‘The Wizard of Oz’ as a foundation for our all-new RX launch spot, we were excited about the possibilities of connecting our wheels to Dorothy’s ruby red slippers. The final design and thoughtful interpretation of the “Ruby Red Rims” far exceeded our expectations,” said Vinay Shahani, vice president, Lexus marketing. “We are grateful for the incomparable, trailblazing designer, Harris Reed, who helped us reimagine the ruby slipper in the most striking way for W’s milestone 50th celebration.”

The ”Ruby Red Rims” RX will make additional appearances throughout the country later this year and next. For more information on the 2023 RX, visit www.lexus.com/newRX.

# # #

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, two F performance models and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

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Fly Guy DC of Streetz 94.5 in Atlanta tour with Lexus NX via 360 MAGAZINE.

Tour ATL w/ Fly Guy DC in Lexus NX

Watch Radio Host Fly Guy DC and the 2022 Lexus NX: Atlanta Lifestyle Tour HERE.

Welcome to A-Town with cultural influencer and social advocate Fly Guy DC of Streetz 94.5 to explore the various levels of the broadcast specialist’s success. He gave Automotive Rhythms comprehensive insight into his lifestyle of entertainment, music, sports, and fashion while profiling Atlanta landmarks from the cockpit of the all-new, next-level 2022 Lexus NX 350 F Sport. Let’s ride. 

We connected with Fly Guy DC while he was wrapping up Streetz 94.5 on-air duties before hitting the urban streets of Atlanta to explore the culture. Deeply rooted in everything sensational, from sneakers and fashion to hip hop artists passing through town, the radio and TV personality was enamored with the Redline Lexus when we handed him the keys for the vibrant weekend. Most known for his ATL nightlife crowd control and primetime role as an on-air radio personality, Fly Guy DC has captured the culture with his charismatic energy, quick wit, and endearing professionalism. In addition, his hosting abilities have captivated crowds of over 50,000 attendees, including community initiatives, stadium events, college homecomings, and Fortune 500 exhibitions. Fly Guy DC continues to expand his repertoire on various networks including BET, MTV, VH1, Nickelodeon, and REVOLT TV.

Fly Guy DC of Streetz 94.5 in Atlanta tour with Lexus NX via 360 MAGAZINE.
Fly Guy DC of Streetz 94.5 in Atlanta tour with Lexus NX via 360 MAGAZINE.

We began our Saturday afternoon at the radio station, where the influential millennial finished his set before jumping into the Japanese luxury SUV. The 2022 NX is blessed with an attention-grabbing spindle grille, LED headlights, LED “blade” taillamps, and F-Sport styling including Blacked-out 20-in alloy rims. And throughout the tour, the music enthusiast seamlessly connected his iPhone using Wireless Apple CarPlay to chill out to Streetz 94.5 FM vibes through the 17-speaker Mark Levinson premium Audio system.

In Georgia’s busy and sprawling city, you can visit an array of bucket list attractions. A few places consist of SkyView Atlanta (a 20-story Ferris wheel in Centennial Park); historic Piedmont Park which inspires healthier lifestyles; the Tabernacle concert hall, originally opened in 1911; Tyler Perry Studios; the Martin Luther King Jr. National Historical Park, Atlanta’s top tourist destination; the home of the Atlanta Falcons; and Brave‘s Stadium to watch Ronald Acuna Junior hit homers out of the park.

We cruised methodically through the busy quarters as onlookers glanced at the sporty vibes of our ride. He appreciated the turbo’s efficient power whenever we were en route. The NX F-Sport was chill when it needed to be and ready to rock when Fly Guy DC had an appointment to make. Additionally, he revels in newfangled technology for entertainment like the 14″ touchscreen and Lexus Interface. It uses cloud-based connectivity and a “Hey Lexus” voice assistant to satisfy driver requests. More importantly, wireless phone charging is a must since Fly Guy DC has too many hosting engagements to allow his phone battery to die. 

Automotive Rhythms periodically stopped for photos and videos of Fly Guy DC with the vehicle in popular locations. He chatted about the SUV’s comfort and driver-inspired cockpit, designed with the philosophy of perfect balance where key features are placed within reach and right where you need them. Moreover, ambient 64-color lighting provides a fully-immersive experience. For example, we swung by the AUC to discuss his time at illustrious Clark Atlanta University and how higher education is required to attain elevation in America from buying a home to purchasing your next luxury vehicle of choice, in this case, a Lexus NX. Quick and decisive, our all-wheel drive F-Sport cut through traffic like the Hawk’s Trae Young with the rock. 

Fly Guy DC prides himself on positively impacting our youth, giving back to communities, and improving the life experiences of his mentees. He continuously stays active by participating in literacy programs and career days. So naturally,  automotive safety is essential. The NX features LSS+ 3.0, aka Lexus Safety System Plus, the most advanced version of LSS and one of, if not the most advanced suite of standard safety features in its class. It includes a new E-Latch and Safe Exit Assist, which uses blind spot monitors to prevent occupants from opening a door if the vehicle detects another vehicle approaching too close. 

Saving the best for last, we jumped on 85 South towards 2000 Convention Center Concourse for an unforgettable experience at KickChella 2022, an experiential gathering for sneaker buyers, sellers, traders, and curious minds. “Whenever I’m driving the Lexus NX my kicks have to be fly. So, of course, that’s why I’m hosting KickChella which has excited the city with a variety of fresh new styles and special editions,” stated Fly Guy DC. Yes, he was right at home in the lifestyle atmosphere. 

Writing yet another chapter in the book of compact luxury SUVs, the all-new 2022 Lexus NX expands upon the legacy it has carved out in the segment and continues to win over thought leaders like Fly Guy DC. Expect an MSRP of $46,650 for the 2022 Lexus NX 350 F Sport model, and make sure to tap into the Digital Key. It lets the driver use their phone as a key without having the fob present. Keep rising people, and please go “experience amazing” at your local Atlanta Lexus dealer. 

Article: Kimatni Rawlins

Fly Guy DC of Streetz 94.5 in Atlanta tour with Lexus NX via 360 MAGAZINE.
Fly Guy DC of Streetz 94.5 in Atlanta tour with Lexus NX via 360 MAGAZINE.
Fly Guy DC of Streetz 94.5 in Atlanta tour with Lexus NX via 360 MAGAZINE.
Fly Guy DC of Streetz 94.5 in Atlanta tour with Lexus NX via 360 MAGAZINE.
Fly Guy DC of Streetz 94.5 in Atlanta tour with Lexus NX via 360 MAGAZINE.
Fly Guy DC of Streetz 94.5 in Atlanta tour with Lexus NX via 360 MAGAZINE.
2023 Lexus RX car review by Vaughn Lowery inside 360 MAGAZINE

2023 LEXUS RX

Listen to MacKenzie Richter, Lexus Product Marketing chat w/ Vaughn on 360 MAG Apple/Spotify podcast about 2023 Lexus RX HERE.

360 MAGAZINE had an intimate driving commitment at the Ritz-Carlton Bacara, Santa Barbara with one of the top-selling vehicles in the Lexus fleet. Although 2023 Lexus RX pricing was not announced, exterior colors, trim and powertrains were readily available for testing. After five generations, performance, style and innovation have intermingled in the luxury of the new age with this hot stepper. All in all, we strongly believe the RX F SPORT is the heavyweight candidate for this reboot.

Design

The silhouette of the RX has been redesigned with stylish and sporty lines. To many, at first glance, it is a lean and agile approach. Ready to pounce. Suitable with a grill brooch coupled with jewel headlamps and taillights. The cabin is also marked by embossed patterns on the door panels and headrests of top-of-the-range models. Race-inspired red bucket seats with bespoke like black side panels. Ambient lighting is also available in different models in a variety of color combinations.

Technology

14-inch infotainment screen effortlessly placed on the dashboard for easy use of the driver’s control. This season, Android Auto and Apple CarPlay are wireless, making it more intuitive and fluid. Wireless charging stations are larger for the next generation of phablets, in particular the Samsung Galaxy S22 Ultra and Z Fold4 flagships. Not forgetting, the inside has USB-C ports sprinkled throughout. Sure, you can head nod to Drake‘s Sticky with its optional Mark Levinson signature speaker set.

Performance

Larger calipers signify better braking. Rear wheel steering is a must-have, especially for parallel parking, snaking roads and u-turns. The ability to displace torque in different ratios also allows the riders to push outside of its previous capabilities.  21″ wheels in tandem with low profile Michelin tire add much needed traction for various terrains. Offered power plants are as follows: RX350 has a 2.5L 4-cylinder turbocharged pushing 275 HP; RX350h possess a 2.4L 4-cylinder with AWD as well as CVT produces 246 HP and RX500h F SPORT matches electric alongside of 2.4L turbocharged to produce 367 HP. Adaptive cruise controls, lane departure paired with civilian detection – excellent for the increase of low-stanched fat tire e-bikes in cities. Just because they have pedals, doesn’t mean they can’t excel beyond 50+ mph.

In short, the Lexus RX cocoon has become a magnificent butterfly with the RX500 F SPORT variant. It literally floats, moves easily within tight spaces, and is sure to cause a stir with transcultural youth. Lastly, a two-row, five-seater SUV with muscles and brains that can survive a hectic Gen Z household.

2023 Lexus RX car review by Vaughn Lowery inside 360 MAGAZINE
2023 Lexus RX auto review by Vaughn Lowery inside 360 Magazine

Watch me drive HERE.

Article + Photo: Vaughn Lowery

Culture Creators at the Beverly Hilton via 360 MAGAZINE

Culture Creators Sixth Annual Awards

Continuing to make waves throughout the creative community and celebrating distinguished diverse leaders, Culture Creators returns with its sixth annual Innovators & Leaders Awards Brunch in partnership with Netflix and Strong Black Lead. Exclusively announced by The Grio, It will take place at the Beverly Hilton Hotel in Beverly Hills on Thursday, June 23.

In addition to presenting sponsor Netflix and Strong Black Lead, the event graciously welcomes empowered partner CÎROC, back for the second year, and partners Pivotal Ventures, Lexus, and Morgan Stanley. Hosted by R&B superstars and actors, Tank and Coco Jones, the exclusive invite-only gala remains one of the most influential events taking place during the BET Awards Week. In 2021, the event honored the achievements of culture-shifting leaders, philanthropists, executives, entertainers, artists, and more. 

The 6th Annual Innovators & Leaders Awards Brunch will celebrate Black culture at the highest level. This year, we raise a glass to 2022 Icon Award recipient and “music man” L.A. Reid for his storied career in entertainment. 2022 Innovator of the Year Award recipient Robin Thede, the creator of A Black Lady Sketch Show, will be honored for her accomplishments in television as well as her influence on the next generation of Culture Creators. Additional honorees include Shari Bryant, the co-president of Roc Nation, Rashad Bilal and Troy Millings of Earn Your Leisure, Nicole Lynn, the president of football operations for Klutch Sports Group, actor and activist Kendrick Sampson, CEO and Founder of Harlem’s Fashion Row Brandice Daniel, visual artist Flo Ngala, and entrepreneur Kenny Burns. In addition, guests will be treated to a captivating performance from Amber Riley.     

Previous Icon award recipients include Andre Harrell, Russell Simmons, Sylvia Rhone, Byron Allen, and Swizz Beatz. Innovator of the Year award recipients have included Jesse Collins, Tiffany Haddish, Kevin Liles, Marsai Martin, and Derrick “D-Nice” Jones. Across-industry award winners include Charles D. King, Kenya Barris, Angela Rye, Charlamagne tha God, Cari Champion, James Lopez, Ethiopia Habtemariam, Phyllis Newhouse, Shanti Das, Jason Bolden, Antoine Phillips, and Zerina Akers, just to name a few.

Culture Creators continues to honor the culture’s most impactful, influential, and inspirational voices at the forefront of entertainment, music, sports, and beyond.

Innovators & Leaders Awards 2022

ICON AWARD: 

L.A. Reid

INNOVATOR OF THE YEAR

Robin Thede

BUSINESS & FINANCE:

Rashad Bilal and Troy Millings

Earn Your Leisure

ENTREPRENEUR 

Kenny Burns

FASHION:  

Brandice Daniel

Harlem’s Fashion Row

MUSIC:

Shari Bryant

Co-President, Roc Nation

SOCIAL IMPACT: 

Kendrick Sampson

SPORTS:

Nicole Lynn

Klutch Sports Group

VISUAL ARTS:

Flo Ngala

KEEP UP WITH CULTURE CREATORS!

 Website | Instagram | Facebook | YouTube

2023 Lexus RX via Lexus for use by 360 MAGAZINE

2023 LEXUS RX

Listen to Vice President of Marketing for Lexus Vinay Shahani’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

Lexus pioneered the luxury crossover segment with the launch of the first RX more than 20 years ago and never looked back. Lexus redefined what the RX means to guests with the global reveal of the all-new RX at the Lexus New Product Showcase. As the first luxury brand to offer a hybrid in the segment, it’s only fitting that RX returns with a variety of electrified powertrains. The 2023 Lexus RX, the fifth generation for the Lexus core model, is completely redesigned from the wheels to the roof rails, featuring a new global platform, two all-new grades, available Digital Key, Lexus Safety System+ 3.0, and Lexus Interface Multimedia System.

While pursuing a unique identity for 2023, the redesigned model maintains what makes an RX an RX: a comfortable, quiet in-cabin atmosphere, refined ride comfort, excellent grip and drive force control, and confident driving enjoyment.

“Nothing exemplifies our commitment to the transformation we’re making as a brand and Next Chapter for Lexus product more than the renewal of our best-selling vehicle – the RX,” said Andrew Gilleland, group vice president, and general manager, Lexus Division. “We’re breathing new life into the segment-leading RX with enhanced safety and technology, human-centered design, and undeniable performance from a diverse mix of powertrains.”

The 2023 RX builds on the foundation of the iconic Lexus spindle design and evolves into a new, cohesive spindle body design. This sleek, dynamic design is symbolized by a sense of solid mass. Central to the new spindle body design is the carefully sculpted seamless grille and integrated headlamps that strengthen and evolve the signature design. The refined, low center of gravity is realized through a mature, grounded stance accented by 19-inch wheels with a dark gray machined finish and color-keyed overfenders. For those who want a more powerful look, 21-inch wheels are available in luxury color variations. From the side, the three-dimensional surface strongly flares from the rear door toward the tire to evoke powerful traction produced by the rear motor. From the back, the RX inherits the signature L-shaped light bar lamp with lenses that wrap around the sides of the body to emphasize a wider, more powerful silhouette.

The 2023 RX will be offered in six grades: Standard, Premium, RX-first Premium+, Luxury, F SPORT Handling, and RX-first F SPORT Performance.

The 2023 RX will be offered in 10 exterior color options depending on grade: Ultra White, Eminent White Pearl, Nebula Gray Pearl, Iridium, Caviar, Matador Red Mica, Copper Crest, Nori Green Pearl, Nightfall Mica, and Grecian Water.

Inside, the RX follows an intentional, human-centered design with control surfaces tuned to enable a deeper and more intuitive connection to instill confidence and control in the driver – a key element in the Lexus Driving Signature philosophy. Opening the door with just a touch of the e-Latch system, the RX welcomes the driver with available multi-colored illumination accents, tasteful door trim options, and an available panorama glass roof that evokes a relaxing, open space. Driver controls like the steering wheel switches, available head-up display (HUD), available navigation, and audio have been designed in a functional, concise layout to minimize driver distraction. Lexus Interface and trials come standard on the RX and a 14-inch Multimedia Touchscreen Display is available.

The 2023 RX will be offered in six interior color options with four ornamentation styles depending on grade. Interior colors: Macadamia, Black, Birch, Palomino, Peppercorn and Rioja Red. Ornamentation styles: Black Cascade, Ash Bamboo, Black Open Pore, and Dark Graphite Aluminum. 

RX’s new GA-K platform offers a low center of gravity and optimal weight distribution. To be exact, the all-new RX is up to 198 pounds lighter than the outgoing generation, as a result of material optimization in the main framework components of the chassis and the new global platform. Furthermore, by reducing weight and increasing rigidity, the key Lexus Driving Signature touches, ride comfort and quietness, become more refined. The new RX rides on a 2.36-inch longer wheelbase with a 2.36-inch shorter rear overhang, keeping the overall length of the vehicle the same as the previous generation. The rear section of the platform features an all-new multi-link suspension design, attached to a rigid high-torsion rear body frame that facilitates more consistent suspension input/travel during acceleration, deceleration, and steering moments.

The GA-K platform also increases the front/rear couple distance, resulting in more legroom for rear passengers. RX guests will also enjoy increased cargo space and a lowered back door trim to decrease loading height.

The all-new RX will be offered in four new powertrain options to help meet the needs of varying guests, including a Plug-In Hybrid Electric Vehicle (PHEV) model. Supporting the larger Lexus Electrified vision, RX continues the brand’s continued progress toward supporting the evolution, education, and understanding that electrified vehicles can provide exhilarating performance. One mission RX will fulfill is its role as a global core model that helps contribute to the realization of a carbon-neutral society while staying close to the increasingly diversified needs and lifestyles of guests.

The RX 350 (FWD/AWD) offers a responsive 2.4L turbocharged inline-4 engine for torque-filled, dynamic driving performance.

The RX 350h (AWD) fourth-generation large-capacity fuel-efficient hybrid system features a front unit that integrates a high-torque 2.5L inline-4 engine.

The RX 450h+ plug-in hybrid vehicle details for the U.S. market will be shared at a later time.

Building on more than 20 years of hybrid electric technology and experience, the RX 500h F SPORT Performance introduces a new hybrid-electric system for the Lexus brand with a front unit that integrates a high-torque 2.4-liter turbo engine, six-speed automatic transmission, inverter, and an electric motor, with an eAxle rear unit that integrates a high output electric motor, inverter, and reduction gearbox. This configuration allows the electric motor to provide low-end torque that helps to provide improved performance and quick acceleration. The turbocharged engine produces high torque throughout its entire rev range, delivering powerful acceleration at higher speeds.

The Lexus RX 500h F SPORT Performance utilizes the DIRECT4 drivetrain, our advanced methodology for controlling our highest technology all-wheel-drive systems. DIRECT4 AWD supplies optimal power to the eAxles to provide maximum grip, traction, and acceleration in all situations.

A first for the RX lineup, the RX 500h F SPORT Performance grade goes beyond the current generation F SPORT design package for a sportier, more performance-driven look and feel. The RX 500h features opposed six-piston brake calipers, mesh grille, front bumper, and 21-inch aluminum wheels that exude a wide, confident stance and contribute to aerodynamic performance.

The interior includes a host of F SPORT accents like a perforated leather-trimmed steering wheel with paddle shifters, suede-trimmed interior door trim, F SPORT scuff plate, leather-trimmed interior, aluminum pedals, and more.

One of the hallmarks of RX’s success is its dependable safety features. By 2023, the all-new Lexus RX includes Lexus Safety System+ 3.0, which provides additional features offered with the available driver monitor system, including Pre-Collision System (PCS) with Pedestrian Detection, Intersection Support, and a new feature of Motorcycle Detection; All-Speed Dynamic Radar Cruise Control with new Curve Speed Management (DRCC); Lane Departure Alert with Steering Assist (LDA); and Emergency Driving Stop System (EDSS). Available Advanced Park expands support for parallel parking. In addition to conventional back-up parking, forward-facing parking is now supported, enabling forward-facing/back-up exit.

The 2023 RX is expected to go on sale at the end of 2022.

Interior of the 2023 Lexus RX via Lexus for use by 360 MAGAZINE
Back of the 2023 Lexus RX via Lexus for use by 360 MAGAZINE
Tire via 360 Magazine for use by 360 Magazine

2023 COROLLA HYBRID MODELS

The Toyota Corolla rolls into 2023 a changed car, and customers are bound to love what they see and drive. The line expands with four new Hybrid grades, including a more powerful hybrid system and available all-wheel drive.

There’s big news on the gas side of the Corolla family, too. The LE, the most popular grade, now has the 169-horsepower 2.0-liter Dynamic Force four-cylinder engine used in all other gas grades. Replacing a 139-hp 1.8-liter engine, it offers much more dynamic performance (0-60 two seconds quicker than with the 1.8L engine). Yet, it is also more efficient, improving on the previous engine fuel economy ratings by nearly two miles per gallon with a manufacturer-estimated 31 city/40 hwy./34 combined MPG. And that’s just for starters. All 2023 Corolla models gain next-generation Toyota Safety Sense 3.0, and next-generation Toyota Audio Multimedia and are topped off with updated front and rear styling.

The wide-ranging enhancements to the 12th-generation Corolla exemplify Toyota’s fervent approach to continuous improvement and customer satisfaction. That’s a big reason why Corolla, which has sold over 50 million globally since 1966, has become the world’s top-selling model.
In all 2023 Corolla gas engine models, the Dynamic Shift continuously variable transmission gives a distinct performance feel thanks to a gear set used as a “first” gear for start-off acceleration, before seamlessly handing off to the CVT’s pulley system. Synchronization of the increasing engine revs and vehicle speed provides a linear acceleration feel. This combined with the enhanced sport mode provides a more engaging driving experience for the 2023 Corolla. Additionally, in the SE and XSE grades, the transmission features paddle shifters to engage 10 pre-set ratios to offer a sportier driving experience.

Following other Toyota Hybrids, the 2023 Corolla Hybrid now offers the option of all-wheel drive, but this is AWD with a big advantage. Instead of transferring gears and a driveshaft to the rear wheels, Electronic On-Demand All-Wheel Drive employs a separate rear-mounted electric motor to power the rear wheels when needed.

The system works seamlessly and transparently, preemptively distributing driving force to the rear wheels to help suppress front wheel slip during off-the-line starts. It also engages the rear motor in response to slippage at the front wheels and enhances cornering agility by helping to reduce understeer. The driver can view torque distribution on the Multi-information Display and audio system screen.
The 2023 Corolla Hybrids also offer enhanced brake control, while the SE grades (FWD and AWD) inherit the firmer-feel Electronic Power Steering from the Corolla Apex Edition performance model.

Toyota remains the world’s hybrid leader, and the operative word for the 2023 Corolla Hybrid is “more.” There’s more power, and there’s more traction, with Electronic On-Demand All-Wheel Drive (AWD), as used in other Toyota Hybrids. And there are more model choices, with the Corolla Hybrid LE FWD gaining four new siblings: the LE AWD grade, sporty SE and SE AWD grades, and a premium-focused XLE grade.

All 2023 Corolla Hybrid models gain a more powerful Toyota Hybrid System. As before, the system pairs a 1.8-liter Atkinson-cycle four-cylinder gas engine with two motor-generators through a planetary-type continuously variable transmission. A compact high-output/low-loss drive motor has been newly developed for the transaxle/motor, which includes a redesigned magnet and electromagnetic steel plate configuration with two additional magnets for increased output. The new hybrid system also includes a newly developed lithium-ion battery that’s now located under the rear seat to lower the center of gravity and maximize trunk cargo capacity.

Notably, the 2023 Corolla Hybrid is the only compact hybrid passenger car available with all-wheel drive. For buyers, that means getting the best of both worlds: added traction for slippery road conditions and efficient fuel economy.

On 2023 Corolla Sedans, new front fascia styling varies across grades, and all receive LED daytime driving lights (DRL), with the SE, XSE, and XLE grades also featuring redesigned LED headlights. The LE adds an updated rear bumper design, while the sporty SE and XSE get an all-new rear sports diffuser and feature new 18-inch Gloss Graphite-colored alloy wheels.

The Corolla Hatchback features a redesigned front grille with chrome-finished accents, along with revised LED headlights. The rear bumper is updated with a combination of body color and added chrome-finished accents. The new 18-inch Gloss Graphite-colored alloy wheels are also available for the Hatchback.

It just wouldn’t be a new Toyota model year without some compelling color changes. Corolla Sedan offers elegant new Underground and Midnight Black Metallic, which replaces Black Sand Pearl. The Hatchback shows off its wild side with new Inferno and Blue Crush Metallic choices. (Blue Crush was formerly only on the 2022 Sedan.)
Other Sedan colors for 2023 include White, Classic Silver Metallic, Celestite, and Blueprint. Wind Chill Pearl and Ruby Flare Pearl are available for an extra cost. The Hatchback offers a similar palette and also allows extra-cost duo-color options pairing the body color with a Midnight Black Metallic roof.

Standard on Corolla XSE and XLE, a redesigned 7-inch multi-information display (MID). All other grades feature an updated 4.2-inch MID located between the tachometer and speedometer allowing the driver to view either analog or digital speedometers. Featuring rich graphics, the easy-to-read MIDs can be custom configured by the driver. It offers intuitive operation to access information for the audio and multimedia systems, navigation, and vehicle information including fuel efficiency estimates and tire pressure, as well as TSS 3.0 functions.

Toyota became an early leader in equipping its vehicles with safety systems featuring automatic emergency braking and, for 2023, Toyota Safety Sense technology in Corolla evolves to version 3.0 and includes enhanced versions of the following pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert with Steering Assist (LDA w/SA), Dynamic Radar Cruise Control (DRCC), Lane Tracing Assist (LTA), Road Sign Assist (RSA), and Automatic High Beams (AHB).
In addition, Corolla is available with Front and Rear Parking Assist with Automatic Braking and Adaptive Front Lighting. The latter provides a wider field of light and steers the low beam lights in the direction of the turn, based on steering angle and vehicle speed.

Designed and engineered by Toyota’s Texas-based Connected Technologies team, the 2023 Corolla comes equipped with a standard next-generation 8-inch Toyota Audio Multimedia system providing a wide range of enhanced connectivity and convenience features, including being Over-the-Air (OTA) updatable. Users can interact with the design of the new system through intuitive touch and voice activation controls. With the latest available Connected Service, Drive Connect*, users have access to Intelligent Assistant, Cloud Navigation, and Destination Assist. With Intelligent Assistant simple phrases like “Hey Toyota” awakens the system for voice-activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures, and more. Cloud Navigation is the available onboard navigation solution that utilizes the cloud to download the latest available map, traffic, and routing information. To ensure you have the most up-to-date search capabilities, POI search is provided by Google Points-of-Interest data. Destination Assist also gives access to 24/7 live agent assistance to locate your next destination. * Active Drive Connect trial or subscription required.

The new Toyota Audio Multimedia allows for dual Bluetooth® phone connectivity, with support for standard Wireless Apple CarPlay and Android Auto compatibility. With further connectivity, the Corolla offers an available Wi-Fi Connect subscription that offers 4G connectivity for up to five devices turning the Corolla into an AT&T Hotspot, along with the ability to link your separate Apple Music® and Amazon Music subscriptions to the vehicle’s new Integrated Streaming feature. Adding to the already robust offering of audio playback ability with HD Radio®, USB data, and a SiriusXM® Platinum Plan 3-month trial subscription.

For those looking for an enhanced audio experience, the Corolla SE, XSE, and XLE grades come available with a JBL® Premium Audio system with 9 speakers including an 800-watt amplifier and 10-in. subwoofer.

Each Corolla comes with a host of Connected Services available on all grades, trial or subscription required. Safety Connect™ includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator, and Collision Assistance. Service Connect offers drivers the capability of receiving Vehicle Health Reports, Maintenance Alerts, and reminders with a 3-year trial. With the Toyota app, users can stay connected to their Toyota with the available Remote Connect service.

Corolla’s model variety is made possible by the Toyota New Global Architecture-C platform (TNGA-C). A super-rigid structure, a low center of gravity, and highly refined tuning of the MacPherson-type strut front suspension and multi-link rear suspension endow the Corolla with exemplary handling agility, ride comfort, and distinctive driving personality. This high-strength platform is fortified through the use of ultra-high-tensile steel as well as the application of structural adhesive technology for enhanced body rigidity and passenger security.

Corolla’s cabin is a sanctuary where powertrain and road noise have been minimized thanks to the widespread implementation of sound-absorbing materials, including Thinsulate®, sealants, foams, and silencer pads. The TNGA structure utilizes additional seals in its body panel gaps to insulate noise penetration and enhance air-sealing performance. As one example, the floor silencer pad is one large piece, instead of many smaller segments.

The cockpit provides an engaging interior space that surrounds the driver while offering a spacious environment for all passengers. High-gloss materials are paired with matte elements – silver accents with Piano Black and available contrasting stitching – contributing to a premium look and feel.

Seating materials include standard cloth or, in higher grades, SofTex®-trim. For 2023, choices include Black/Red (black as the main color with red highlights), Moonstone (light gray as the main color with dark gray highlights), and Macadamia (a warm, inviting cream color). On front seats in the SE and XSE grades, shoulder supports, evocative of a competition bucket seat, overlap solid and thick side bolsters to help comfortably grip occupants.

Available ambient lighting illuminates the front door trim, console tray, and front cupholder. The tray can hold small items, such as a smartphone or wallet, or, when so equipped, houses the available Qi wireless device charging pad. Terraced cup holders adapt to various-sized beverage containers.

The 2023 Corolla models feature eight standard airbags and Toyota’s Star Safety System, which includes Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, Anti-lock Braking System, and Smart Stop Technology. All Corolla sedan models come equipped with a standard backup camera.

Corolla has been and will continue to be assembled at Toyota Motor Manufacturing Mississippi (TMMMS), where there are 1,500 Toyota team members. Additionally, the latest Corolla family member, the first-ever Corolla Cross, is assembled at the new joint-venture manufacturing plant with Mazda in Huntsville, Alabama. The new manufacturing facility represents a combined investment of $1.6 billion by the two companies. There are 4,000 team members and an annual assembly capacity of 300,000 vehicles. Corolla Hybrid is assembled in the Takaoka plant in Japan.

Toyota’s 36-month/36,000-mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from the original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferrable across the ownership.
The Corolla models also come with ToyotaCare, a no additional cost plan that covers normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour roadside assistance for two years, unlimited mileage.

Veep of Marketing at Lexus via 360 MAGAZINE

Vinay Shahani

Vice President – Head of Marketing at Lexus, Toyota Motor North America

*Listen to Vinay Shahani’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

As a crowded child growing up in and around Detroit, Vinay Shahani was exposed to the motor industry at a very young age. He started working at the Ford Motor Company when his father (of Sindhi descent) emigrated from India to the United States in the 1960s. Vinay became a car lover under the influence of his father: “He was in the car business, and I was also in the car business because I was his son, and I loved that.” Once he moved to Michigan, Vinay earned a Bachelor’s Degree in Mechanical Engineering from the University of Michigan, a Master’s Degree in Business Administration and Manufacturing Systems Engineering from Stanford University. Currently, Vinay lives in the Dallas area.

Vinay is Vice President of Marketing for Lexus, a Japanese high-end car brand created by Toyota Inc., a position he has held since January 2021. He is responsible for Lexus’ marketing activities, including advertising campaigns, media and digital, product marketing and lifecycle management, auto shows, incentive and experiential marketing, and motorsports. He creates a “speak up” environment to make the opinions of all members of his team visible (agency partners and internal staff). Identifying social and commercial values helps expand the brand to various groups of consumers who may not align with the preferences of the Asian population, such as Walton Isaacson (black, Hispanic, and LGBTIQ community) and the IW group.

In addition, he oversees motorsports, engagement marketing, car shows, and other consumer events throughout the United States. Vasser Sullivan is a race team, with worldwide competitors such as Cadillac, Mercedes-Benz, BMW, and Audi, that Lexus empowers with some of the best drivers –  “We definitely want to win, and we have a winning team.” Meanwhile, Lexus also helps improve consumers’ skills in car track by providing the opportunity to study professionally at Performance Driving School.

Since the brand is determined to treat consumers as valued guests, one of Vinay’s top initiatives iis Lexus Hospitality, as it is inspired by the Japanese spirit of hospitality and is committed to providing excellence in customer service. 

Another dimension within the marketing field is monitoring and analyzing the results after experimenting with the Lexus IS 500 model and the Lexus RC F Track Edition. 

Under the massive influence of the metaverse today, Vinay mentions that Lexus is creating its own Mark Netscape plus Upstream to figure out what the role of Lexus is as a brand in the metaverse. In addition, they are in talks with global partners like Lexus International to find out what is being sought out in Japan while identifying markets in the US, Canada, and Great Britain. Based on the diverse target audience of Lexus in the United States, Vinay seeks to use digital media and the National Brand Day to show brand culture and emotion, even

creating a TikTok account to get closer to younger audiences.  

As a high environment-friendly brand, by 2035, Vinay plans for Lexus to be a ‘global 100% battery electric’ vehicle brand to reduce fossil fuel consumption and emissions. With these measures, it’s great to see the carbon footprint will be reduced thanks to the company’s shift. 

Finally, Vinay adds that “it is important that we know who we are as a brand from a strategic perspective.” With this, they are trying to add attractive and technological accessories to their vehicles that give the driver great confidence in the handling and control of their car. “Maintaining a love for performance cars gets your heart rate up, it excites you, and that’s something we definitely want to associate with different brands.”

Article: 

Andrea Esteban, Vaughn Lowery, Krishan Narsinghani, Armon Hayes

Resources:

Lexus & Toyota Motor North America

Links to the 2023 product announcements: Toyota New Product Showcase and 

Lexus New Product Showcase

RZ images can be found within the 2023 Lexus RZ album on this page.

Link to each brand’s Livestream press conference:

Toyota | Lexus

Link to Toyota Connected ‘Cabin Awareness’ Concept press release

Links to the final PDFs of the speaker support slides for each presentation:

Toyota , Lexus × Sequoia First Drive

Follow Vinay Shahani: Instagram | LinkedIn

2023 TOYOTA SEQUOIA

Agile, intelligent and convivial. A full-size SUV, that’s sleek with high torque performance … Finally, somebody DDT‘d the QX80!’360

The all-new 2023 Toyota Sequoia lives up to its powerful and legendary namesake, thanks to a head-turning new look, luxurious comfort, impressive technology and the perfect blend of performance and efficiency. Coupled with Toyota’s long-lasting quality, durability and reliability, the three-row SUV is sure to stand tall in the large-size SUV segment when it hits dealerships at the end of the summer with a Manufacturer’s Suggested Retail Pricing (MSRP) starting at $58,300.

“We are excited to write the next chapter in our truck family story with the all-new 2023 Sequoia,” said Joe Moses, general manager of Toyota’s Vehicle Marketing Team. “A three-row SUV must be excellent at many things to succeed in this highly competitive market, and we’ve got that with Sequoia. Our customers will have room for their whole crew, the technology they want to stay connected, and the heavy-duty power and efficiency they need for both on and off road.” 

Premium and Powerful

The third-generation Sequoia is completely redesigned and worthy of the “all-new SUV” description. All 2023 Sequoia will feature the powerful twin-turbo V6 hybrid i-FORCE MAX powertrain. First unveiled on Tundra, this exceptional hybrid produces 437 horsepower and 583 lb.-ft. of torque.

The i-FORCE MAX is a cleverly engineered powertrain featuring a unique motor generator within the bell housing between the twin-turbo engine and the 10-speed automatic transmission. This design combines maximum performance with amazing efficiency, and it is built with heavy-duty performance in mind. Sequoia’s fuel economy is expected to be extremely competitive at the top of the segment – and a huge improvement over the previous generation.

Setting Sights on the Open Road

The full-size SUV segment demands a lot, which means the all-new 2023 Sequoia needs to handle – and succeed – at a multitude of tasks. Built with this in mind, the Sequoia is rooted in a modern body-on-frame chassis with a fully boxed frame that shares architecture with the all-new Tundra and all-new global Land Cruiser (which shares its platform with the Lexus LX). The core objective of this platform is to provide excellent handling, supreme comfort and impressive capability.

The engineering team behind this next-generation frame was able to increase rigidity and improve ride comfort by using new techniques, such as new laser welding technology that helps reduce mass and weight in areas it’s not needed while reinforcing the areas that need them most.

Sequoia features an independent front suspension and adopts a new rack-mounted electronic power steering system for improved steering feel. A modern multi-link rear suspension is employed out back to offer a smooth ride and create opportunity to add the available Load-Leveling Rear Height Control Air Suspension and Adaptive Variable Suspension (AVS) for those looking to tow regularly.

The three-row SUV offers a range of configurations for seating and cargo. Depending upon the grade, second-row passengers get bench seating or captain’s chairs, either of which recline for passenger comfort or fold down/tumble forward if larger cargo space is needed. The third-row passengers benefit from a spacious reclining backseat with available power folding, but the third row also gets one of the most noteworthy new features on Sequoia: the exclusive Sliding Third Row with Adjustable Cargo Shelf System. This segment-first feature allows the third row to slide with 6 inches of adjustment range. The third row can also fold down to complement the different storage positions of the new Adjustable Cargo Shelf System, a removeable shelf that can be set in a variety of storage positions depending upon the situation. The Cargo Shelf System offers the ultimate flexibility in rear cargo and storage needs.

Since full-size SUVs need to do it all, towing – whether it be a trailer, boat or RV – is high on that list of demands. That’s why the all-new Sequoia offers up to an impressive 9,500-pound maximum towing capacity, a 26 percent increase over the previous generation model.

Towing can be an intimidating proposition for some drivers. Not to worry, thanks to impressive technology available on Sequoia. The Tow Tech Package, standard on TRD Pro and Capstone and available on all other grades, offers a suite of features that include Trailer Backup Guide to aid in backing up the SUV with a trailer, and Straight Path Assist, which helps provide steering control to keep the trailer straight on its intended path when backing up.

Drive Mode Select is an all-new feature on Sequoia offering different driving modes depending upon driver preference, and it includes standard settings Eco, Normal and Sport. With available Load-Leveling Rear Height Control Air Suspension and Adaptive Variable Suspension, settings expand to include Comfort, Sport S+ and Custom. Using the SPORT or SPORT S+ settings, for example, the i-FORCE MAX powertrain makes use of the electric motor’s instantaneous responsiveness. While the electric motor does the bulk of the work at lower speeds, once above 18 mph, the gasoline engine assumes primary operation for excellent performance in the mid- and high-speed range. When in TOW/HAUL mode, the i-FORCE MAX system is constantly in tandem operation to provide impressive acceleration and torque for towing.

The view around this stunning SUV is improved as well due to Sequoia’s plethora of cameras, displaying multiple exterior angles that are viewable from the available 14-inch touchscreen or the available digital display rearview mirror. Those trailering will appreciate Panoramic View Monitor, which displays a top-down view of the SUV and its surrounding area. Options include a rear split view to show what’s nearby on each side of the trailer, and a hitch view to assist with connecting a trailer. For the first time on Sequoia, factory available power folding, extending and retracting tow mirrors can provide added peace. 

Three Rows, Five Grades 

Sequoia offers space for families who need it – whether that be to haul passengers, gear or both. It will be available in five unique grades that include SR5, Limited, Platinum, TRD Pro and the new Capstone grade.

Sequoia’s grade lineup starts with the well-equipped SR5 that offers a strong foundation of power, efficiency and technology. It touts impressive standard features that include the i-FORCE MAX powertrain that is mated to the standard 10-speed automatic transmission, standard Toyota Safety Sense 2.5, moonroof, heated seats and more. It also features a standard 12.3-inch digital instrument display and Panoramic View Monitor (PVM). When upgrading to the SR5 Premium package, Sequoia adds the 14-inch Toyota Audio Multimedia display, power third row, hands-free liftgate, SofTex-trimmed seats, and cabin and cargo 120-volt power outlets.

Also available on SR5 models is the TRD Sport package, which upgrades the standard 18-inch wheels to 20-inch matte black TRD wheels. To complement sporty handling, it adds TRD sport-tuned Bilstein® monotube shocks, TRD-tuned springs, aluminum pedals and a red TRD push-button start.

Limited builds upon the SR5 with an emphasis on added convenience. Not only does it gain a standard 14-inch Toyota Audio Multimedia touchscreen, but it also adds standard heated/ventilated front seats with memory settings, standard heated steering wheel, power-folding third row and a hands-free power liftgate. Limited also receives standard second- and third-row manual sunshades to help keep the back half of the SUV sun-free.

Available for both SR5 and Limited 4×4 models is the first-for-Sequoia TRD Off-Road package. This package enhances off-road capability with the addition of a selectable locking rear differential, Multi-Terrain Select that helps controls wheel spin for improved traction, and Downhill Assist Control to aid with steep descents. Crawl Control also comes standard, functioning as an off-road cruise control for low-speed trail navigation in 4WD Low. TRD Off-Road also comes with Multi-Terrain Monitor to provide the driver a better view of hard-to-see spots on the trail. TRD-tuned Bilstein® monotube shock absorbers and TRD-tuned springs are added, and a red front axle driveshaft provides added flair. Inside, aluminum gas/brake pedals are included, and a red TRD push-button start button adds to the performance look and feel. Both SR5 and Limited are outfitted with unique 18-inch alloy wheels unique to the package.

Stepping up to the Platinum grade puts an emphasis on added comfort and premium features, thanks to heated and ventilated front and second-row, second-row captain’s chairs, standard 14-speaker JBL® Premium Audio system, standard panoramic moonroof, standard Head-Up Display and more. High-grade LED headlights and taillights are added, along with sequential turn signals. Rain-sensing wipers are added to Platinum, as is standard Qi wireless charging.

TRD Pro is a great option for adventure-minded families that plan to get off the beaten path regularly. TRD Pro is not just an off-roader though, as it is loaded with premium features such as standard second-row captain’s chairs, TRD heated steering wheel, and TRD accents on the seats and shift knob. TRD Pro comes with additional cargo hauling options thanks to the TRD roof rack. TRD-tuned FOX internal bypass shocks offer a smooth on-road ride, but most importantly they can confidently handle off-road terrain when the trail gets rough. A 1/4-inch aluminum TRD front skid plate offers added trail protection. Sequoia TRD Pro also offers additional trail capability with a standard selectable locking rear differential, Multi-Terrain Select, CRAWL Control and Downhill Assist Control. TRD Pro proudly sports a heritage-inspired “TOYOTA” grille with an embedded TRD light bar and marker lights toward the top of the grille. It’s equipped with Pro-specific black 18-inch TRD alloy wheels with an increased offset to provide a wider stance. A dual TRD Pro exhaust tip provides added growl and visual appeal.

The Capstone grade sits atop the Sequoia lineup, building upon the great features of Platinum while adding additional top-shelf features to make it the most luxurious Sequoia to date. Capstone features unique chrome accents to provide an upscale appearance, with the most eye-catching feature being the standard 22-inch chrome wheels – a first for Sequoia and exclusive to Capstone. The premium cabin experience begins at the first step with standard power running boards that provide access to the standard semi-aniline leather-trimmed seats. Not only are the seats luxury-grade, but they also tout stylish perforation and a Capstone-exclusive black-and-white color combination. The center console and passenger-side dash are accented with authentic American Walnut with an open-pore finish that highlights the wood grain. On the dash, the Walnut pieces surround a Capstone logo that is accentuated with LED mood lighting when the doors are opened. For an even quieter cabin, Capstone is the only Sequoia grade to feature acoustic glass in the front doors for more exterior sound deadening.

A wide variety of colors are available on the all-new Sequoia, including White, Wind Chill Pearl, Celestial Silver, Lunar Rock, Magnetic Gray Metallic, Blueprint, Army Green, Midnight Black Metallic, Smoked Mesquite, Supersonic Red and the TRD-exclusive Solar Octane. Premium paint colors* Wind Chill Pearl and Supersonic Red are available, and the premium color Solar Octane is exclusive to TRD Pro models.

*Premium paint colors will be available for an additional cost. 

New Toyota Audio Multimedia

Sequoia will be fitted with the new multimedia system first launched in Tundra. It is headlined by large 8-inch or available 14-inch touchscreen that controls the all-new Toyota Audio Multimedia system designed and engineered by Toyota’s Texas-based Connected Technologies team. The Toyota Audio Multimedia system offers an improved user experience thanks to new sight, touch, and voice activation. With Intelligent Assistant available through Drive Connect*, simple phrases like “Hey Toyota” awakens the system for voice-activated commands to search for directions, find POIs, adjust audio controls, change the cabin temperatures and more. The cloud-based native navigation system offered through Drive Connect allows for real-time Over the Air updates for mapping and Points of Interest (POI), and Google POI data is integrated to ensure up-to-date search capability. It also supports standard wireless Apple CarPlay® and Android Auto compatibility.

Toyota Audio Multimedia allows for simultaneous dual Bluetooth phone connectivity. A Wi-Fi Connect subscription offers 4G connectivity for up to 5 devices by turning Sequoia into an AT&T Hotspot*, and it also offers the ability to link your separate Apple Music® and Amazon Music subscriptions to your vehicle with Integrated Streaming.

Active Safety System: Toyota Safety Sense

All Sequoia grades come standard with Toyota Safety Sense 2.5. This active safety system includes Pre-Collision System with Pedestrian Detection that features multiple enhancements over the previous generation, including not only detecting the vehicle ahead but also a pedestrian in low light, bicyclist in daytime, an oncoming vehicle and a pedestrian at intersections when making a turn. At intersections, the system is designed to detect an oncoming vehicle or pedestrian when performing a left-hand turn and provide audio/visual alerts and automatic braking in certain conditions. Emergency steering assist is an additional function designed to detect pedestrians and stabilize the driver’s emergency evasive steering maneuvers and help prevent lane departure.

Sequoia will be equipped with Dynamic Radar Cruise Control (DRCC). Lane Departure Alert with Steering Assist is designed to notify the driver via audible and visual alerts and slight steering force if it senses the vehicle is leaving the lane without engaging a turn signal. When DRCC is set and engaged, Lane Tracing Assist uses visible lane markers or a preceding vehicle to help keep the vehicle centered in its lane.

Automatic High Beams are designed to detect preceding or oncoming vehicles and automatically switch between high beam and low beam headlights. Road Sign Assist is designed to recognize certain road sign information using a forward-facing camera and display them on the multi-information display (MID).

Toyota’s Rear Seat Reminder comes standard on all 2023 Sequoias. The feature can note whether a rear door was opened within 10 minutes of the vehicle being turned on, or at any time after the vehicle has been turned on, with a reminder message in the instrument cluster after the engine is turned off, accompanied by multitone chimes.

In addition to the TSS 2.5 system, other standard safety features include Blind Spot Monitor which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes. Rear Cross Traffic Alert can offer added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. The Front and Rear Parking Assist with Automatic Braking is designed to implement brake control when there’s a possibility of a collision with a stationary object, approaching vehicle, or while parking.

Limited Warranty and ToyotaCare

Toyota’s 36-month/36,000-mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. Hybrid-related components, including the battery control module, hybrid control module and inverter with converter, are covered for 8 years or 100,000 miles, whichever comes first. The hybrid battery is covered for 10 years or 150,000 miles, whichever comes first. Toyota dealers have complete details on the limited warranty. Sequoia also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

2023 Toyota Sequoia images via Toyota for use by 360 Magazine
2023 Toyota Sequoia images via Toyota for use by 360 Magazine
*Photos courtesy of Toyota.