Posts tagged with "lexus"

Driving Disrupted press image longform 2 by Lexus for use by 360 MAGAZINE

Lexus × Distracted Driving Awareness Month 

Lexus Can Change Your Mind About Texting and Driving in 4.6 Seconds

Powerful new video aims to change perceptions during Distracted Driving Awareness Month

How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Today on April 6, or 4.6, Lexus has released a new video to shatter this common misconception. The average length of time it actually takes to send or receive a text message when you’re behind the wheel is 4.6 seconds, according to the National Highway Traffic Safety Administration (NHTSA).

April is National Distracted Driving Awareness Month, established by the National Safety Council (NSC) more than 10 years ago. It’s a good time to regroup and reconsider the choices we make when we’re on the road. Distracted driving is dangerous, claiming 3,142 lives in 2019 (the most recent available data) according to NHTSA. Texting is the most alarming distraction. At 55 mph, taking your eyes off the road for 4.6 seconds is like driving the length of an entire football field with your eyes closed.

In the new video called “Driving Disrupted,” released today, Lexus demonstrates exactly what happens when drivers can no longer see the road for 4.6 seconds. Participants get behind the wheel of a Lexus NX on a closed course, thinking they’re taking the vehicle for a routine test drive. What they don’t know is that they’re not driving an ordinary NX. They’re driving a one-of-a-kind specially modified vehicle called the NX 4.6. It’s equipped with electrochromic technology that turns the windshield and windows from transparent to opaque instantaneously, completely obscuring the driver’s view for 4.6 seconds. The video captures the chaos that ensues.

“Lexus wants to bring awareness to safety behind the wheel by changing perceptions about texting and driving,” said Vinay Shahani, vice president of Lexus marketing. “Even the most advanced safety systems on the road today can’t replace the undivided attention of the driver.”

To learn more, visit Lexus’ website.

Lexus IS Wax Edition: Madlib × KAYTRANADA

Madlib and KAYTRANADA Take Lexus IS Wax Edition for the Ultimate Spin

Artists’ first joint record debuts in custom Lexus with fully functional turntable

“Driven by Sound” video series documents ambitious collaboration and engineering feat

The Lexus IS Wax Edition hits all the right notes. The custom concept vehicle, a modified 2021 Lexus IS sports sedan, has a fully functional turntable built into the dashboard that is capable of playing vinyl records while the car is in motion without missing a beat – even on a bumpy road. To celebrate this innovation, Lexus and Pitchfork brought together legendary DJ and producer MC Madlib and chart-topping artist and producer KAYTRANADA for the first time to create a brand-new double-single on vinyl and debut it in the Lexus IS Wax Edition, giving a whole new meaning to “taking it for a spin.”

This impressive fusion of music and cars was captured in a two-episode documentary series, “Driven by Sound,” created in partnership with Pitchfork. Episode One offers a behind-the-scenes look into the creative process of Madlib and KAYTRANADA. Episode Two documents the creation of the in-dash turntable and reveals the Lexus IS Wax Edition. It features music from the highly anticipated release of the artists’ joint double-single. Vinyl Me, Please (VMP), a monthly record subscription club that curates and creates vinyl packages, will distribute the exclusive 7″ vinyl to select members as part of their subscription.

“When I make music, I usually do it in headphones, so I hear everything clear,” said Madlib. “And I take it to the car, test it out. Every time. That’s the big test. To have the turntable in a Lexus? That’s beyond.”

“When Lexus said they wanted to build this car, I didn’t think it was possible,” added KAYTRANADA. “It was amazing to see and hear vinyl playing while cruising in a car.”

With vinyl listening once again on the rise and the Lexus IS attracting drivers with a passion for authenticity and amazing experiences, creating an in-car turntable that works flawlessly with the vehicle in motion was a challenge worth pursuing. To bring the concept car to life, Lexus commissioned SCPS, a world-renowned creative technology and custom fabrication studio based in Los Angeles. For over a decade, SCPS has been behind the marketing innovations of consumer brands and Hollywood’s biggest blockbusters.

The record player, created with a 3D printer and modified with carbon fiber and machined aluminum, fits snuggly into the vehicle’s glovebox and is large enough to play a full-size 12-inch record. Once the needle hits the grooves, a rotating motor helps stabilize the turntable to avoid skipping while the vehicle is in motion. The enhanced suspension system of the Lexus IS and fine-tuned handling provide a smooth and stable ride, which are critical for the needle of a record player. The Lexus IS Wax Edition offers an ideal environment for appreciating the warmth and depth that vinyl records give to recorded music. The modified vehicle, designed to celebrate the launch of the 2021 Lexus IS sports sedan, will not be for sale, but will be on display at future Lexus events.

“Like audiophiles who go ‘all in’ to create the purest listening experiences, we went ‘all in’ to design the new 2021 Lexus IS as the purest expression of a sports sedan,” said Vinay Shahani, vice president of Lexus marketing. “The Lexus IS Wax Edition exemplifies the ultimate union of our respective passions, bringing together vinyl and cars in a fresh new way.”

Featuring the Mark Levinson Premium Surround Sound Audio System, the new 2021 Lexus IS boasts one of the best sound-listening spaces for music lovers. Its 17 speakers and new amplifier offer 1,800 watts of power for a 7.1 surround sound listening experience.

For more information on the new IS, visit Lexus’ website.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 243 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

FNL Episode 2_04 Photo Credit Pitchfork for use by 360 Magazine

Lexus Retreats In Motion image by Lexus for use by 360 Magazine

 Lexus’ Wellness Travel “Retreats in Motion”

Automaker offering self-guided retreats to recharge travelers. 

Lexus is elevating the American road trip. To meet the growing need for deeper, meaningful experiences that promote wellbeing, Lexus is putting travelers behind the wheel in its first-ever “Retreats in Motion” program. These five-day, four-night driving retreats allow guests to take a scenic, restorative drive in a new 2021 Lexus IS between two of the brand’s luxury hotel partners, with curated self-care activities along the way.

“These days, the desire to escape on the open road to rejuvenate mind and spirit has never been more enticing,” says Vinay Shahani, Lexus vice president of marketing. “The ‘Retreats in Motion’ program not only provides perfectly planned, luxurious getaways in a Lexus vehicle, but they also elevate the classic road trip with much-needed recuperative experiences.”

The Lexus partner hotels selected for the “Retreats in Motion” program have been hand-picked for their exceptional service, beautiful design and culinary offerings. Guests will spend two nights at each resort – with an average three-hour drive between each property – before returning to the originating hotel. Participating hotels in the three California-based retreats include:

In spring 2021, those visiting the East Coast will be able to travel between XV Beacon and Chatham Bars Inn in Massachusetts.

Travelers will be paired with the new 2021 Lexus IS sport sedan at their originating hotel before embarking on a customized route featuring suggested stops and wellness activities to enjoy throughout their drive. They’ll feast their eyes on beautiful views, relax with aromatherapy or guided breathwork, and have the option to indulge their taste buds with healthy gourmet meals at the end of each day.

Unlike typical getaways, the “Retreats in Motion” program incorporates the vehicle as an integral part of the wellness experience. More than just transporting travelers from each partner hotel, the Lexus vehicle is a destination and sanctuary in and of itself and is equipped with a mobile wellness kit to help travelers get the most out of their journey.

In creating the program, the automaker has partnered with mindbodygreen, a health and well-being lifestyle media brand, to create custom content featuring some of the world’s most-loved wellness experts for each retreat. Highlights include podcasts on sustainability with best-selling author Jonathan Safran Foer and a guided walking meditation with teacher Mary Beth LaRue, along with content covering topics from mindful eating to movement for longevity. Additionally, an immersive in-car sound bath with expert Sara Auster – designed to be played through the signature Mark Levinson sound system – helps clear energy blockages and deliver a sense of calm.  

“Mindbodygreen has enjoyed being a trusted destination and resource for well-being for over eleven years, bringing together experts across all facets of health and wellness for our collective audience,” says Colleen Wachob, mindbodygreen co-founder and co-CEO. “Our team is so excited to work with an innovative, forward-thinking brand like Lexus on this partnership. Together, we’re creating something really unique and so vital to people’s well-being.”

Guests are responsible for the “Retreats in Motion” registration costs and travel expenses. Fees start at $2,700 for two guests, and include:

  • Five-day, four-night stay at each property
  • Loan of a new 2021 Lexus IS vehicle
  • Intimate access to curated wellness content, including self-care discussions, in-vehicle sound bath, meditation, guided breathwork and more
  • Complimentary welcome wellness kit

Lexus and its hotel partners deeply value the health and well-being of their guests. Comprehensive health and sanitization procedures have been put in place for each Lexus vehicle and the hotels have implemented their own measures. Please refer to each partner hotel website for more details on their COVID protocols.

For more information or to book a Lexus “Retreats in Motion,” visit mindbodygreen’s website.

About mindbodygreen

mindbodygreen is a full-service wellness company offering content, supplements, classes and trainings. With a mission to help people find the tools, routines, and products they need to live their best life, mindbodygreen is committed to delivering science and research-backed advice and products that stand the test of time. At mindbodygreen, the mental, physical, spiritual, emotional and environmental are interconnected in a 360-degree approach to well-being.

About Lexus 

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 243 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Gaming illustration by Gabrielle Marchan for 360 Magazine

Lexus Puts Gamers in the Driver’s Seat 

Luxury automaker reveals Gamers’ IS: the first vehicle designed by and for the Twitch community as the ultimate gaming space 

Gamers, start your engines. Lexus is unveiling the Gamers’ IS: the first vehicle designed by and for the Twitch community as the ultimate gaming space. In a livestream hosted by popular streamer Fuslie last month, more than 554,000 unique viewers watched and weighed in on their favorite features. They voted on modifications ranging from the gaming-themed exterior wrap, to the custom controller to their “game fuel” beverage of choice. Lexus then worked with the fabrication experts at SCPS to bring the custom, crowdsourced car to life as a totally immersive gaming vehicle.

“The Twitch community dives headfirst into their passion of gaming, just as we did in designing the new 2021 Lexus IS as a pure expression of a sports sedan,” said Vinay Shahani, vice president of marketing at Lexus. “We asked for their help designing their dream gaming space, and they answered in spades. Together, we created the ultimate fusion of design and performance in automotive and gaming.”

The exterior of the Gamers’ IS, a modified Lexus IS 350 F Sport, is adorned with the “Infiltrate” design custom vinyl wrap, as chosen by 48 percent of voters in the Twitch poll. This look exudes a technical, interface-driven, HUD-centric design territory reminiscent of first-person gaming, black ops and reconnaissance.

For the interior, more than half (55 percent) of Twitch voters selected the “Neon Tokyo” style featuring an electrified, neuron-exploding Japanese pop art aesthetic. The ceiling of the cab is decked out with a clear layer of acrylic embedded with resin “raindrops” all backlit with programmable RGB LED lights, giving off the effect of driving under the lights of downtown Tokyo at night in a light rain. Behind the rear seats, LED panels project programmable content onto the rear window, creating an animated backdrop. SCPS included many custom upholstery elements into the design of the Gamers’ IS interior. Smart Tint on the windows dims the cabin for gameplay.

A custom-built gaming PC with an MSI Gaming GeForce GPU + AMD CPU is installed in the vehicle’s trunk. It has sleek custom housing, all highlighted by programmable RGB LED’s. A fog machine and automated RGB lasers were installed for maximum reveal effect.

In the passenger’s side is a fully integrated gaming system complete with haptic feedback in the seat and a high-def, fully positional curved monitor. The curved monitor was chosen over a flat one by nearly two-thirds (64 percent) of Twitch voters. The system features a retractable keyboard and mouse platform, and a one-of-a-kind 3D printed game controller. Nearly half (42 percent) of voters chose the “Cyber” design for the controller, featuring a metallic space gray and dark teal with neon accents.

Filling the six-drink center console cooler is the community’s “game fuel” of choice–coffee drinks–as selected by nearly two-thirds (61 percent) of voters. The entire vehicle is custom wired, including all the electronics and programmable lighting.

Walker Jacobs, Chief Revenue Officer at Twitch, said “Lexus has effectively leaned into the community and connectivity that define Twitch. Our viewers crave being a part of the action, and through this collaboration we were able to create a truly immersive experience that celebrates their passion for gaming. The result is a first-of-its-kind gaming vehicle. Bravo Lexus!”

The transformation of the Lexus IS into the ultimate gaming vehicle required “all hands on deck” at fabrication expert SCPS. The project involved 20 different members of their team, including concept artists, designers, 3D modelers, electrical and structural engineers, metal fabricators, craftsmen, artists, custom upholsterers and computer technicians—most of whom are serious gamers themselves. From designing the initial concepts to the reveal, the entire build took five months.

Fuslie is a variety streamer who first made her mark within the PUBG community. She has played in multiple tournaments, including Twitch Rivals. She is also known for her singing voice and her urban exploration streams around Los Angeles.

This partnership is part of a new “All In” campaign for the 2021 Lexus IS. The campaign celebrates those who fully embrace their passions, while showcasing Lexus’ own obsession: an unapologetically pure sports sedan.

For more information on the new IS, visit Lexus’ website.

About Lexus 

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 243 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

About Twitch 

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.

Lexus Gamers’ IS by LexusNewsroom for 360 Magazine

Lexus Gamers’ IS by LexusNewsroom for 360 Magazine

Lexus Gamers’ IS by LexusNewsroom for 360 Magazine

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Skye Drynan illustration by Kaelen Felix for 360 MAGAZINE cover.

Skye Drynan

Skye Drynan has everything anyone could ever dream of. Surrounded by glitz and glamour and sparkle to whatever occupation she holds, there is more than meets the eye. Behind the physical observation, there is a powerful tour de force that the world will soon recognize as a household name, simply, Skye. From climbing the echelons of Wall Street, to researching mysteries in scientific labs, philanthropic pursuits, struggling with the pen-to-paper tasks of an author and budding song writer, to sharing her life in front of a live camera, and now designing and creating a fashion empire, Skye Drynan tells us exactly why “The Beast in You is the Best in You.”

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Skye Drynan makes a brief appearance inside 36p MAGAZINE

LGBTQ Illustration for 360 Magazine by Gabriella Archuleta

OUT CELEBRATES ANNUAL OUT100 ISSUE

Pride Media’s Out magazine is thrilled to release the 2020 Out100 presented by Lexus. The list remains the largest annual portfolio recognizing members of the LGBTQ+ for their ground-breaking, ripple-inducing, and culture-shifting impact nationwide. 

The coveted and anticipated Out100 issue features four covers including trailblazing actor Wilson Cruz, activist and BLM organizer Janaya Khan,  actor and director Joe Mantello, and artist and icon Janelle Monáe.

This year’s honorees make up one of the most diverse lists in Out magazine’s history, spanning several generations and a multitude of intersections. From 18-year-old rap sensation Kidd Kenn and 99-year old trans WWII U.S. Navy fighter pilot Robina Asti to MSNBC journalist Rachel Maddow, who in a year of political tension was a voice of reason for the LGBTQ+ community. 

From fashion legend André Leon Talley, headlining musician Lizzo, comedian Wanda Sykes, actors Jeremy Pope and Cheyenne Jackson to modeling industry heavyweight Ivan Bart, the creators of Queer Eye, and Joe Biden and Kamala Harris’s very queer team Jamal Brown, Reggie Greer, and Karine Jean-Pierre, inclusivity and progress are the driving force behind this year’s list. 

Each honoree represents not just the past but also the future. Leading into 2021, the LGBTQ+ community as a whole will undoubtedly reap the benefits of their accomplishments. This year might have brought an onslaught of challenges, but it also welcomed new opportunities to reflect on what matters to the LGBTQ+ community and what lies ahead in the fight for equality and justice.

Now more than ever, it’s vital to recognize the powerful voices leading the charge and sounding off the new vanguard of queer leaders. In a year of Pride celebrated at home instead of in the streets, community support from company partners like Lexus, Citi, Gilead, McDonald’s USA, Truly Hard Seltzer, and Stoli® Group USA, LLC has never been more important or helpful in amplifying these powerful Out100 voices moving the LGBTQ+ community forward. 

 “Community building has been the bedrock of the LGBTQ+ rights movement, and part of that is understanding the fact that we are not and have never been monolithic. All of us have a story and role to play in this fight. All of our experiences and lived realities are different, special, and integral in building a better world — together,” said Editor in Chief of Out, David Artavia.

“The Out100 list is a representation of this journey. For 26 years, it has stood the test of time and continues to empower the next generation of LGBTQ+ thought leaders, artists, and professionals to create a more inclusive future for all of us,” continued Artavia. 

This year, Out’s nationally recognized and respected Out100 issue extends beyond the brand’s print and online properties with two exciting virtual events. On Friday, November 20, the co-founder of Black Lives Matter Canada, Janaya Khan, will moderate a dynamic “How Do We Come Back From This?” symposium on what moving out of the last four years looks like for culture, politics, the movement, and ourselves, including Emmy-winning creator of Transparent Joey Soloway, trans activist Ashlee Marie Preston, and PR strategist Kelly Bush Novak.

On Saturday, November 21, the Out100 culminates in the first-ever 2020 Out100 Virtual Honoree Induction Ceremony, live at 5 p.m. Pacific (8 p.m. Eastern) at Out.com/Out100Live, and available on all Revry live channels and on-demand at 6 p.m. Pacific (9 p.m. Eastern) at watch.revry.tv.

Joseph Lowery

 

“Lord, in the memory of all the saints who from their labors  rest, and in the joy of a new  beginning, we ask you to help us work for that day when black will not be asked to get  [in] back, when brown can stick around, when yellow will be mellow, when the red man can get ahead, man; and when white will embrace what is right. Let all those who do  justice and love mercy say Amen! Say Amen! And Amen!”

Nicole Salazar illustrates the Lexus LC 500 for 360 Magazine

A Lesson in Style

By Elle Grant × Vaughn Lowery

For those interested in upgrading their wheels, look no further than investing in the 2021 Lexus LC 500 Convertible for the ultimate combination of style, speed, design, and performance. The fastback option, executed in a manner of seconds and with the press of a button, makes it the perfect vehicle to be adaptable to all seasons. 360 Magazine had the opportunity to take this car for a luxurious test ride to Terranea Resort in California, cruising in opulence along coastal bluffs and natural beauty. For a picturesque beach day, with the top down, our own Vaughn Lowery and Anthony Sovinsky were able to fully embrace both the precision and fun of the LC 500. With the sun shining, roof down, and the open California road, it proved an unforgettable experience.

Design

Traditional to the quality expected of the timeless Japanese brand, the interior of the vehicle reflects clean craftsmanship all around. With the retractable hardtop, the car is still sleek and elegant. With the notchback down, it becomes even more sporty and chic, perfect for driving on a day with nice weather.

The interior is rendered for an all-around lavish adventure featuring a drape-like surface design and ambient illumination on the door panels. The enduring style of an all-black leather-trimmed interior feels straight out of movie, perhaps similar to the high-tech world of Black Panther, as this vehicle was featured in the film. With the Touring Package, the LC 500 is upgraded beyond imagination including a heated, leather-trimmed steering wheel and embossed headrests.

Technology

The Lexus LC 500 Convertible is infused with all the latest technology, promising nothing less than an utterly advanced ride. A navigation system paired with a 10.3-inch-high resolution split screen ensures you will always get where you need to go, especially paired with the new dynamic navigation system which is complimentary for up to three years. The 8-inch LCD TFT multi-information display compounds the user experience for a state-of-the-art drive. The steering wheel offers integrated cruise control buttons and magnesium paddle shifters, the drive mode select knob is located near the multi-information display, and two USB ports as well as a 12V socket offer convenience. Siri Eyes Free and a SmartAccess keyless entry with a push button start pledge a simplified but elevated driving encounter. Surround Mark Levinson 13-speaker, 915-watt Reference Surround Sound Audio System encourages to turn up your music and drive along to the soundtrack of your own life.

The star attraction to the LC 500 Convertible is in the name, as this ride is a top of the line droptop. It is sure to turn heads and its curb appeal is unparalleled. In just fifteen seconds, the drophead can collapse, even while the vehicle is in motion (up to 31 mph). It proved to be one of the most enjoyable cloth drop tops besides the Jaguar F-Type R.

Performance

“Sports Plus mode allows you to feel how precise and well quipped the model is,” said President of 360 Magazine, Vaughn Lowery. Said testimonial is in tune with the model’s design and execution of an all-star vehicle.

The engine is a 5.0-liter V8 with aluminum blocks and cylinder heads, DOHC, 32-valve, Dual VVT-i while the transmission features the aforementioned 10-speed sport direct shift automatic with paddle shift and manual mode. The customizable aspects certify adaptation to any driver and any terrain assures performance in any scenario. The fuel economy is estimated at 15/25/18 EPA making it a more effective version than in previous years. She also features 15 city/ 25 highway miles per gallon. Beyond this, the Lexus LC 500 features a horsepower of 471 hp and 398 lb-ft torque. Both work to assure whoever is in the driver’s seat feels the full speed, power, and control of the LC 500.

Safety

The LC 500 comes with all the safety one would expect of a Lexus vehicle. For instance, the vehicle is equipped with the Lexus Safety System + as a standard feature. Furthermore, the LC 500 is well-equipped with air bags in various spots within the vehicle, ensuring the most secure journey possible. It is equipped for almost all terrains and conditions, ensuring wherever you are on the globe, the LC 500 can be a fit for you.

Driving, especially in areas like Los Angeles dense with traffic, can come with complications. The LC 500 works to ensure that accidents are a thing of the past. With features like pre-collision system with pedestrian detection, cruise control, lane keep assist, and standard blind spot monitors, it works to keep both you and pedestrians safe as possible. Style doesn’t sacrifice safety, and the LC 500 provides the opportune combination of prudence and sophistication.

Ergonomics

The combination of all the aspects of the Lexus LC 500 provides an overall driving experience that is one to remember. The comfort and effectiveness of the driver is always in mind. An adjustable steering wheel customizes the car’s drive to each individual consumer. Features that are standards of lavish driving are of course included, including temperature-controlled seating and reclination abilities. Even those living the high-life may be besieged by allergy season, but the LC 500 features a deodorizing and dust/pollen-removing interior air filter to certify you’re breathing clean.

At first glance, it appears that the backseats of the LC 500 are nonexistent, but for a beach day they worked perfectly. Their companions, around a height of 5’4, were able to fit comfortably for the ride. There is also the common misconception that trunk space in typical ragtop sports cars is abysmal, but the LC 500 proves otherwise. Lowery, Sovinksy, alongside of their counterparts were able to fit all the essentials for a beach day, top down: a beach umbrella, tent, towels, and three backpacks loaded with snacks. Storage, in the case of the LC 500, is not a sacrifice.

Legacy

Few automobiles have the opportunity to truly make an impact beyond the auto-world, but the LC 500 will be one remembered beyond 2020. Iconic actor Chadwick Boseman, who died earlier this year after a several yearlong battle with colon cancer, drove this particularly convertible. In his revolutionary film Black Panther, where Boseman starred as the titular character T’Challa, a version of the LC 500 was tricked out for the movie’s most exhilarating chase sequence, filmed in South Korea. Boseman’s incredible charisma, the scenery of South Korea, and the excellence of this blue version of the vehicle all came together for a sublime cinematic experience.

Though he is best known for his work in the Marvel Cinematic Universe, Boseman was an accomplished actor in a variety of genres. Not only did he play the first black superhero on the super-stage that is the world of Marvel films, but he has played historical black icons such as Jackie Robinson, James Brown, and Thurgood Marshall. He is indeed a role model for all. His final film, Ma Rainey’s Black Bottom, has received major buzz and will be released posthumously. Boseman is survived by his family including his wife, Taylor Simone Ledward. Chadwick Boseman and his terrific accomplishments demonstrate that the LC 500 is a car fit for a genuine hero.

In sum, the Lexus LC 500 Convertible is the perfect choice for those who are driven and enjoy driving; one who appreciates the finer things in life, an impeccable performance, and a classic style need look no further for their next car purchase. Perfect for any season, and at an estimated price of $112,000 this vehicle makes for a year-round luxurious experience. Its technology affirms it to be one of the best vehicles of its kind. Be bold and make a statement with the Lexus LC 500 Convertible.

Triumph Car illustrated by Mina Tocalini for 360 MAGAZINE.

What Your Car Might Say About How You’ll Vote

Forbes Wheels just published a summary of data indicating the links between the car Americans drive and who they’re likely to vote for. Below are the highlights — does your car match your political affiliation?

Vehicles And Voting: What Your Car Might Say About How You’ll Vote

A month ahead of the U.S. presidential election, pollsters might gain more insight into American consumers’ voting preferences by the vehicle they drive. Based on exclusive data from Strategic Vision, in an analysis of 250 car models and 11 political affiliations:

  • Republicans make up 55% of the SUV market and 53% of the heavy duty pickup market.
  • Democrats make up 38% and 36% of the small and mid-size APT (hybrids, EVs) market, respectively.
  • Among heavy duty pickups, Republicans outnumber Dems 8-1.
  • Democrats drive smaller, more fuel efficient cars (think Honda, Subaru, or Prius).
  • Brands also convey political leanings. Audi, BMW and Volvo over-index on Democrats, while Cadillac, Land Rover, Lexus and Lincoln are heavily Republican. Chrysler, Genesis, Jeep and Kia are more balanced between political preference.

For additional insights, a breakdown of top models by political affiliation or more on the data, view the chart below or visit the full synopsis here.

Republican, Democrat, Balanced Car Segments

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