Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.
“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”
Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.
Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them. To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.
“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.
Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”
Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.
In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
Skye Drynan has everything anyone could ever dream of. Surrounded by glitz and glamour and sparkle to whatever occupation she holds, there is more than meets the eye. Behind the physical observation, there is a powerful tour de force that the world will soon recognize as a household name, simply, Skye. From climbing the echelons of Wall Street, to researching mysteries in scientific labs, philanthropic pursuits, struggling with the pen-to-paper tasks of an author and budding song writer, to sharing her life in front of a live camera, and now designing and creating a fashion empire, Skye Drynan tells us exactly why “The Beast in You is the Best in You.”
Pride Media’s Out magazine is thrilled to release the 2020 Out100 presented by Lexus. The list remains the largest annual portfolio recognizing members of the LGBTQ+ for their ground-breaking, ripple-inducing, and culture-shifting impact nationwide.
The coveted and anticipated Out100 issue features four covers including trailblazing actor Wilson Cruz, activist and BLM organizer Janaya Khan, actor and director Joe Mantello, and artist and icon Janelle Monáe.
This year’s honorees make up one of the most diverse lists in Out magazine’s history, spanning several generations and a multitude of intersections. From 18-year-old rap sensation Kidd Kenn and 99-year old trans WWII U.S. Navy fighter pilot Robina Asti to MSNBC journalist Rachel Maddow, who in a year of political tension was a voice of reason for the LGBTQ+ community.
From fashion legend André Leon Talley, headlining musician Lizzo, comedian Wanda Sykes, actors Jeremy Pope and Cheyenne Jackson to modeling industry heavyweight Ivan Bart, the creators of Queer Eye, and Joe Biden and Kamala Harris’s very queer team Jamal Brown, Reggie Greer, and Karine Jean-Pierre, inclusivity and progress are the driving force behind this year’s list.
Each honoree represents not just the past but also the future. Leading into 2021, the LGBTQ+ community as a whole will undoubtedly reap the benefits of their accomplishments. This year might have brought an onslaught of challenges, but it also welcomed new opportunities to reflect on what matters to the LGBTQ+ community and what lies ahead in the fight for equality and justice.
Now more than ever, it’s vital to recognize the powerful voices leading the charge and sounding off the new vanguard of queer leaders. In a year of Pride celebrated at home instead of in the streets, community support from company partners like Lexus, Citi, Gilead, McDonald’s USA, Truly Hard Seltzer, and Stoli® Group USA, LLC has never been more important or helpful in amplifying these powerful Out100 voices moving the LGBTQ+ community forward.
“Community building has been the bedrock of the LGBTQ+ rights movement, and part of that is understanding the fact that we are not and have never been monolithic. All of us have a story and role to play in this fight. All of our experiences and lived realities are different, special, and integral in building a better world — together,” said Editor in Chief of Out, David Artavia.
“The Out100 list is a representation of this journey. For 26 years, it has stood the test of time and continues to empower the next generation of LGBTQ+ thought leaders, artists, and professionals to create a more inclusive future for all of us,” continued Artavia.
This year, Out’s nationally recognized and respected Out100 issue extends beyond the brand’s print and online properties with two exciting virtual events. On Friday, November 20, the co-founder of Black Lives Matter Canada, Janaya Khan, will moderate a dynamic “How Do We Come Back From This?” symposium on what moving out of the last four years looks like for culture, politics, the movement, and ourselves, including Emmy-winning creator of Transparent Joey Soloway, trans activist Ashlee Marie Preston, and PR strategist Kelly Bush Novak.
On Saturday, November 21, the Out100 culminates in the first-ever 2020 Out100 Virtual Honoree Induction Ceremony, live at 5 p.m. Pacific (8 p.m. Eastern) at Out.com/Out100Live, and available on all Revry live channels and on-demand at 6 p.m. Pacific (9 p.m. Eastern) at watch.revry.tv.
“Lord, in the memory of all the saints who from their labors rest, and in the joy of a newbeginning, we ask you to help us work for that day when black will not be asked to get[in] back, when brown can stick around, when yellow will be mellow, when the red man can get ahead, man; and when white will embrace what is right. Let all those who dojustice and love mercy say Amen! Say Amen! And Amen!”
For those interested in upgrading their wheels, look no further than investing in the 2021 Lexus LC 500 Convertible for the ultimate combination of style, speed, design, and performance. The fastback option, executed in a manner of seconds and with the press of a button, makes it the perfect vehicle to be adaptable to all seasons. 360 Magazine had the opportunity to take this car for a luxurious test ride to Terranea Resort in California, cruising in opulence along coastal bluffs and natural beauty. For a picturesque beach day, with the top down, our own Vaughn Lowery and Anthony Sovinsky were able to fully embrace both the precision and fun of the LC 500. With the sun shining, roof down, and the open California road, it proved an unforgettable experience.
Traditional to the quality expected of the timeless Japanese brand, the interior of the vehicle reflects clean craftsmanship all around. With the retractable hardtop, the car is still sleek and elegant. With the notchback down, it becomes even more sporty and chic, perfect for driving on a day with nice weather.
The interior is rendered for an all-around lavish adventure featuring a drape-like surface design and ambient illumination on the door panels. The enduring style of an all-black leather-trimmed interior feels straight out of movie, perhaps similar to the high-tech world of Black Panther, as this vehicle was featured in the film. With the Touring Package, the LC 500 is upgraded beyond imagination including a heated, leather-trimmed steering wheel and embossed headrests.
The Lexus LC 500 Convertible is infused with all the latest technology, promising nothing less than an utterly advanced ride. A navigation system paired with a 10.3-inch-high resolution split screen ensures you will always get where you need to go, especially paired with the new dynamic navigation system which is complimentary for up to three years. The 8-inch LCD TFT multi-information display compounds the user experience for a state-of-the-art drive. The steering wheel offers integrated cruise control buttons and magnesium paddle shifters, the drive mode select knob is located near the multi-information display, and two USB ports as well as a 12V socket offer convenience. Siri Eyes Free and a SmartAccess keyless entry with a push button start pledge a simplified but elevated driving encounter. Surround Mark Levinson 13-speaker, 915-watt Reference Surround Sound Audio System encourages to turn up your music and drive along to the soundtrack of your own life.
The star attraction to the LC 500 Convertible is in the name, as this ride is a top of the line droptop. It is sure to turn heads and its curb appeal is unparalleled. In just fifteen seconds, the drophead can collapse, even while the vehicle is in motion (up to 31 mph). It proved to be one of the most enjoyable cloth drop tops besides the Jaguar F-Type R.
“Sports Plus mode allows you to feel how precise and well quipped the model is,” said President of 360 Magazine, Vaughn Lowery. Said testimonial is in tune with the model’s design and execution of an all-star vehicle.
The engine is a 5.0-liter V8 with aluminum blocks and cylinder heads, DOHC, 32-valve, Dual VVT-i while the transmission features the aforementioned 10-speed sport direct shift automatic with paddle shift and manual mode. The customizable aspects certify adaptation to any driver and any terrain assures performance in any scenario. The fuel economy is estimated at 15/25/18 EPA making it a more effective version than in previous years. She also features 15 city/ 25 highway miles per gallon. Beyond this, the Lexus LC 500 features a horsepower of 471 hp and 398 lb-ft torque. Both work to assure whoever is in the driver’s seat feels the full speed, power, and control of the LC 500.
The LC 500 comes with all the safety one would expect of a Lexus vehicle. For instance, the vehicle is equipped with the Lexus Safety System + as a standard feature. Furthermore, the LC 500 is well-equipped with air bags in various spots within the vehicle, ensuring the most secure journey possible. It is equipped for almost all terrains and conditions, ensuring wherever you are on the globe, the LC 500 can be a fit for you.
Driving, especially in areas like Los Angeles dense with traffic, can come with complications. The LC 500 works to ensure that accidents are a thing of the past. With features like pre-collision system with pedestrian detection, cruise control, lane keep assist, and standard blind spot monitors, it works to keep both you and pedestrians safe as possible. Style doesn’t sacrifice safety, and the LC 500 provides the opportune combination of prudence and sophistication.
The combination of all the aspects of the Lexus LC 500 provides an overall driving experience that is one to remember. The comfort and effectiveness of the driver is always in mind. An adjustable steering wheel customizes the car’s drive to each individual consumer. Features that are standards of lavish driving are of course included, including temperature-controlled seating and reclination abilities. Even those living the high-life may be besieged by allergy season, but the LC 500 features a deodorizing and dust/pollen-removing interior air filter to certify you’re breathing clean.
At first glance, it appears that the backseats of the LC 500 are nonexistent, but for a beach day they worked perfectly. Their companions, around a height of 5’4, were able to fit comfortably for the ride. There is also the common misconception that trunk space in typical ragtop sports cars is abysmal, but the LC 500 proves otherwise. Lowery, Sovinksy, alongside of their counterparts were able to fit all the essentials for a beach day, top down: a beach umbrella, tent, towels, and three backpacks loaded with snacks. Storage, in the case of the LC 500, is not a sacrifice.
Few automobiles have the opportunity to truly make an impact beyond the auto-world, but the LC 500 will be one remembered beyond 2020. Iconic actor Chadwick Boseman, who died earlier this year after a several yearlong battle with colon cancer, drove this particularly convertible. In his revolutionary film Black Panther, where Boseman starred as the titular character T’Challa, a version of the LC 500 was tricked out for the movie’s most exhilarating chase sequence, filmed in South Korea. Boseman’s incredible charisma, the scenery of South Korea, and the excellence of this blue version of the vehicle all came together for a sublime cinematic experience.
Though he is best known for his work in the Marvel Cinematic Universe, Boseman was an accomplished actor in a variety of genres. Not only did he play the first black superhero on the super-stage that is the world of Marvel films, but he has played historical black icons such as Jackie Robinson, James Brown, and Thurgood Marshall. He is indeed a role model for all. His final film, Ma Rainey’s Black Bottom, has received major buzz and will be released posthumously. Boseman is survived by his family including his wife, Taylor Simone Ledward. Chadwick Boseman and his terrific accomplishments demonstrate that the LC 500 is a car fit for a genuine hero.
In sum, the Lexus LC 500 Convertible is the perfect choice for those who are driven and enjoy driving; one who appreciates the finer things in life, an impeccable performance, and a classic style need look no further for their next car purchase. Perfect for any season, and at an estimated price of $112,000 this vehicle makes for a year-round luxurious experience. Its technology affirms it to be one of the best vehicles of its kind. Be bold and make a statement with the Lexus LC 500 Convertible.
Forbes Wheels just published a summary of data indicating the links between the car Americans drive and who they’re likely to vote for. Below are the highlights — does your car match your political affiliation?
A month ahead of the U.S. presidential election, pollsters might gain more insight into American consumers’ voting preferences by the vehicle they drive. Based on exclusive data from Strategic Vision, in an analysis of 250 car models and 11 political affiliations:
Republicans make up 55% of the SUV market and 53% of the heavy duty pickup market.
Democrats make up 38% and 36% of the small and mid-size APT (hybrids, EVs) market, respectively.
Among heavy duty pickups, Republicans outnumber Dems 8-1.
Democrats drive smaller, more fuel efficient cars (think Honda, Subaru, or Prius).
Brands also convey political leanings. Audi, BMW and Volvo over-index on Democrats, while Cadillac, Land Rover, Lexus and Lincoln are heavily Republican. Chrysler, Genesis, Jeep and Kia are more balanced between political preference.
For additional insights, a breakdown of top models by political affiliation or more on the data, view the chart below or visit the full synopsis here.
As of late, we caught an opportunity to attend the Lexus Performance Driving School [LPDS] in Monterey, California at the iconic WeatherTech Raceway Laguna Seca. This is the 4th year of this program helmed by legendary Nascar driver Scott Pruett alongside of world-class driving instructors. Under his direction, consumers as well as car enthusiasts can learn to become more confident and cognizant drivers with personalized coaching.
We flew into the Monterey airport to take in our cobalt blue RC 350 and headed straight to our accommodations at the Portola Hotel. The following dawn, we showered and worked out at the hotel gym. Within minutes, we pulled up to the prolific track to indulge in a snack bar-style breakfast. Upon check-in, we split into four teams which consisted of 10-12 people. Directly after, we met in a larger hangar to watch a video and were greeted by Mr. Pruett. Shortly after, we learned about the proper seating position, steering, throttle technique and helmet fitting.
The 8-hour course taught us about braking, line position, skid pad, autocross as well as lead and follow. Of course, like most AMG, BMW and Skip Barber racing platforms, we got to delve deep into how to drift (on wet asphalt) and ‘hit the apex.’
Towards the close of the day, all teams took to the slalom test to see who had the best time within their group for an assortment of prizes, including an F Sport watch and/or a hot lap with Pruett. After the announcement of the top three times, we were granted a certificate of completion which makes for a keepsake.
All in all, this was an awesome opportunity to learn more about dynamic performance vehicles in a safe and controlled environment. The LC 500 proved to be nimble, the RC F had a melodic exhaust note and the GS F was surprisingly agile (with its widebody).
In short, this is one of the best driving colleges offered on the Western Hemisphere and would constitute a memorable present for a celebratory moment and/or Christmas.
LEXUS PRESENTS ITS VISION OF FUTURE ELECTRIFICATION WITH THE WORLD PREMIERE OF THE LF-30 ELECTRIFIED CONCEPT
Lexus Electrified vision promises unmatched driver fulfillment and enjoyment of automobiles.
‘LF-30 Electrified’ new concept embodies the vision of Lexus’ electrification
Futuristic exterior foreshadows the Lexus Electrified vehicles towards 2030
An innovative, interior that leverages autonomous driving technologies, a newly designed cockpit, and other advancements
Boasting four in-wheel electric motors, steering by wire, and Lexus Advanced Posture Control, LF-30 can offer a dynamic experience unlike any currently available
In its continued efforts to deliver innovative and amazing experiences, Lexus unveiled its “Lexus Electrified” vision for an upcoming generation of electrified vehicles. Headlining this moment was the debut of the Lexus LF-30 Electrified Concept, which made its world premiere at the 46th Tokyo Motor Show 2019.
Since the brand’s creation in 1989, Lexus has endeavored to deliver to its customers innovative and amazing product and brand experiences that stimulate the five senses. Since the launch of the RX 400h in 2005, Lexus has led the world as a pioneer in electrification technologies such as the two-stage reduction gear and the multi-stage hybrid system which leverage technology to offer excellent performance and the direct driving sensation characteristic of Lexus Hybrid vehicles.
The “Lexus Electrified” vision unveiled today targets a fundamental leap in vehicle performance, handling, control and driver enjoyment — even as mobility within our society continues to change with autonomous driving and vehicle electrification.
Evoking the original fun of driving, Lexus is developing new advanced posture control and other electrification technologies to further evolve driving pleasure, and to fundamentally transform the essence of luxury vehicles of the future. Towards this end, Lexus is drawing on the lessons learned developing the core technologies found in Lexus’ popular range of gasoline-electric hybrids, including battery management, power control modules, and electric motors. In particular, the technology of Lexus Electrified enables integrated control of powertrain, steering, suspension, and brakes, realizing the ultimate potential of the motor control technology cultivated in HV. With this technology, we can control the driving force to provide ideal vehicle posture according to each driving situation. Lexus endeavors to continue providing enjoyable and safer driving vehicles.
To advance this goal, Lexus plans to unveil its first BEV in November 2019 – broadening its response to the needs of various regions around the world, including the development of HEVs, PHEVs, BEVs, and FCEVs. Moving forward after that, Lexus plans to expand its electrified vehicle lineup – launching its first PHEV and a new dedicated BEV platform early in the coming decade. By 2025, Lexus will have available electrified versions of all Lexus vehicle models, and we are aiming for the sales of electrified vehicle models to outpace those of conventional internal combustion engine vehicle models.
Lexus LF-30 Electrified Highlights
The LF-30 Electrified concept vehicle embodies the “Lexus Electrified” vision. For its exterior styling the advanced image expected of a BEV has been channeled into artistic qualities that result in a futuristic form, and an interior that assertively weaves in autonomous driving and other new technologies aims to manifest Lexus’ distinctive worldview. Performance is rooted in Lexus Electrified components, adding Lexus’ latest technology to its leadership in development of HEV systems. Precise electric motor control enables instantaneous adjustments to posture not possible with conventional vehicles. Furthermore, the LF-30 Electrified employs numerous advanced technologies with a look ahead to the year 2030- such as a new-concept cockpit based on a human-centered design philosophy and a steer-by-wire system.
Futuristic exterior foreshadows the Lexus Electrified vehicles towards 2030
In taking up the challenge of expressing a new design that could only be achieved with a BEV powered by in-wheel electric motors, Lexus visually articulated the LF-30 Electrified’s unique energy flow. The vehicle form is meant to visually express the energy created by the wheels set at the corners of the vehicle body streaming toward the vehicle cabin and past the driver to directly flow onto the road surface.
Taking advantage of a hoodless vehicle shape made possible by being a BEV, Lexus’ signature “spindle” form has been further evolved to span the entire vehicle architecture. The window glass, which continually stretches from the front to rear, the muscular fenders, and the wing-shaped headlights form the contours of the Lexus iconic spindle. The shape of the body is fashioned with an elegantly flowing front which transitions into a linear and sharp rear. In addition to the wing-shaped headlights, the sharpness of the rear lights and side air intakes combine to achieve both excellent aerodynamics and cooling performance, resulting in styling fused with function.
The opacity of the side windows can be freely adjusted, providing occupants with expansive views of the surrounding scenery and a high level of privacy at night and in other situations. The color of the front face of the vehicle and luminescence patterns help identify from the outside whether the vehicle is being operated in its normal mode or in its autonomous driving mode, reflecting Lexus’ pursuit of both a high level of styling and functionality. The exterior color ‘voltaic sky’ employs a leading-edge metal-infused coating to achieve a unique quality tinted by a touch of blue-green.
Innovative interior that leverages autonomous driving technologies, a newly designed cockpit, and more
To manifest in a higher dimension Lexus’ fundamental human-centered philosophy, the cockpit was designed based on the new Lexus concept of “Tazuna.” Inspired by how a single rein can be used to achieve mutual understanding between horse and rider, the steering controller-mounted switches and head-up display have been coordinated to a high degree, creating a space that enables the driver to focus on driving while controlling various functions, such as the navigation and audio system and driving-mode selection, without having to shift one’s vision or operate manual switches. As an indication of the future image of a Tazuna cockpit, the LF-30 Electrified employs next-generation interfaces, such as gesture control and enhanced presentation of vehicle information through AR (augmented reality). The resulting interior is one that provides comfort and convenience for both driver and passengers.
With the layout of the front passenger seat echoing that of a first-class seat on an airliner, the interior is one in which a sense of openness and a sense of envelopment coexist. All switches and other controls being comfortably within reach and a gesture-control large-screen display for the passenger seat add to the achievement of interior comfort and convenience.
The rear seats use artificial muscle technology to mold to their occupant, and can support various modes such as reclining, relaxation, and alert functions. A Mark Levinson® audio system creates a next-generation listening environment, in which minute speaker control establishes ideal acoustic spaces for music listening pleasure for the driver and each passenger, and speakers built into the headrests not only provide an optimal audio environment but also have a noise-cancelling feature that contributes to enhanced quietness.
A glass roof above the rear seats features voice control and a gesture controlled “SkyGate” display window that uses AR to display various types of information, such as a realistic star-filled sky, user-favorite videos, and even navigation.
In addition to its unique design, the interior also indicates the direction of next-generation luxury by using sustainable materials to reduce environmental burden. Yakisugi (charred cedar), a traditional Japanese material, is used in the floor and steering controller while recycled metal was processed into fibers for use in creating the pleated door trim. This approach expresses Lexus’ distinctiveness and innovative spirit.
With in-wheel electric motors, steering by wire, and Lexus Advanced Posture Control, the LF30 can offer a dynamic experience unlike any currently available
To achieve a fundamental leap in vehicle performance, handling, control and driver enjoyment, the LF-30 employs numerous state-of-the-art technologies even beyond advanced posture control. In-wheel electric motors for each of the vehicle’s four wheels and low positioning of the battery enable better handling of inertia and high-level driving performance. Autonomous driving technologies and drone support vehicle technologies look ahead to the year 2030 and the widely expanded value that vehicles can offer.
Lexus Advanced Posture Control technology regulates the drive-power output from high-torque electric motors to adjust vehicle posture in tune with human sensibilities. Completely independent control of front and rear drive wheels allows appropriate provision of front-wheel drive, rear-wheel drive, and all-wheel drive, depending on the driving situation. Compact and lightweight drive-power units expand freedom in vehicle packaging and are used to enable the driver to enjoy ideal driving, regardless of the road surface or driving conditions.
Positioning Lexus Advanced Posture Control technology as a core element of the ‘Lexus Electrified’ vision, Lexus intends to widely apply this technology throughout its lineup of electrified vehicles.
The steer-by-wire system eliminates a mechanical connection to allow more flexible turning control depending on driving conditions, and a more precise steering feel aligned with the driver’s intention. It also contributes to a greater sense of openness by allowing the steering controller can be shifted forward and out of the way during autonomous driving.
As a next-generation BEV, LF-30 uses wireless charging technology to simplify daily charging, and AI-based energy management to enable optimal distribution of electric power to both the vehicle and the home, and charging control coordinated with the user’s daily schedule.
Onboard AI distinguishes the voices of vehicle occupants, and uses personalized information stored on the driver’s control key to serve as a partner. It facilitates the adjustment of elements of the interior environment, such as air temperature and audio, and the setting of navigation routes and destinations, while also making proposals for activities after arrival. It also understands the driver’s preferences and helps them control the suspension and powertrain settings in real-time according to the driving scene.
The LF-30 Electrified also carries the ‘Lexus Airporter’ drone-technology support vehicle. Using autonomous control, the Lexus Airporter is capable of such tasks as independently transporting baggage from a household doorstep to the vehicle’s luggage area.
Based on the latest autonomous driving technology concept of ‘Lexus Teammate’, the LF-30 Electrified features advanced driving support functions in the form of a Chauffeur mode and a Guardian mode. Occupants can enjoy both comfort and peace of mind during autonomous driving with advanced posture control technology being employed. Furthermore, a self-parking function and a front-door pickup function in which the LF-30 Electrified autonomously moves from driveway to doorstep provide an especially high level of convenience.
In addition to the LF-30 Electrified exhibition, the Lexus booth at Tokyo Motor Show will contain “Lexus Senses theatre,” a space where people can experience the “stimulation of the five senses.” It consists of two experience spaces, audio and visual. In Theater 1, the sensual engine sound of Lexus LFA stimulates hearing with 360° 3D sound.
Theater 2 offers a visually stimulating experience with the Lexus LC model by projection mapping – which changes its appearance according to the time of day and the viewing angle. In this booth layout you can appreciate the Lexus philosophy, while enjoying sensory stimulation through “real experience.”
Android Auto, Apple CarPlay and Amazon Alexa Compatibility
Convertible Top Opens in Approx. 15 seconds
471-horsepower Naturally Aspirated V8 Engine
Barrett-Jackson to Auction One-of-a-Kind LC 500 Convertible Next Year
On Sale in Summer 2020
With a focus on providing the same dynamic and luxurious driving performance for which the flagship LC 500 coupe is known, the 2021 Lexus LC 500 Convertible makes its global debut today at the 2019 Los Angeles International Auto Show. Expanding the aspirational two-door LC family, the LC 500 Convertible offers an additional way to stimulate the senses – with the top down. The exterior of the new LC Convertible stylishly blends the coupe’s unique roofline with the character of a convertible, achieving an exquisite profile with the top open or closed.
Designed from the Top, Down
The LC 500 Convertible echoes the coupe’s “Even Sharper, More Refined” driving characteristics, with a low center of gravity, optimal weight distribution, and a focus on performance-minded handling thanks to impressive structural rigidity. Lexus engineers relied on computer-aided engineering (CAE) analysis and real-world driving evaluation to match the driving qualities of its coupe counterpart, and the extensive research and development yielded impressive results.
Engineers aimed to retain similar handling dynamics to the LC 500 coupe while also improving chassis rigidity with the addition and relocation of various structural braces. The LC Convertible’s suspension is tuned specifically to complement the subtle changes in weight between the two platforms, as a reduction of un-sprung weight in the front suspension improves the overall stroke. In the rear, engineers were able to further enhance structural rigidity by reshaping and relocating the rear suspension brace tower. Weight was reduced in the rear of the vehicle by utilizing a lightweight die-cast aluminum suspension brace, while a performance dampener is employed to enhance ride comfort.
Drivers of the front engine, rear-wheel-drive LC Convertible can expect similar breath-taking performance to the coupe, thanks to the powerful drivetrain combination of the 5.0-liter V8 engine paired with the seamless Direct-Shift 10-speed automatic transmission. The naturally aspirated, direct-injection V8 is rated to produce 471 horsepower at 7,100 rpm and 398 lb-ft of torque at 4,800 rpm.
Soft Top, Hard Demeanor
The LC Convertible’s soft-top design features an innovative folding mechanism that includes a tonneau cover for when it is stored. The design allowed engineers to focus on accentuating the sleek lines of the convertible without significant intrusions to the trunk and cabin space that can come with a heavier, bulkier hard top. The coupe’s curves are further highlighted with the silhouette of the convertible through a few key changes. At the rear, the trunk is accentuated with a “kicked up” design that lifts its profile slightly, while the surface of the spoiler is laterally broadened to emphasize the low, wide stance of the car. The center brake light is now integrated into the trunk lid, unlike the coupe where it rests on the top of the rear windshield.
The four-layer soft top is designed to retain the flowing roofline of the coupe without the supporting frame visible through the fabric. The roof material itself was carefully selected and manufactured to ensure for optimal tension, to minimize wrinkling and improve sound insulation. The roof can be opened or closed at speeds up to 31 mph, while an animated display on the instrumentation panel shows the top’s progress. One of the most impressive aspects is the time it takes: approximately 15 seconds to open and approximately 16 seconds to close*.
The top is offered in two colors: black and beige. Exterior paint options on the convertible include Ultra White, Smoky Granite Mica, Liquid Platinum, Atomic Silver, Obsidian, Caviar, Infrared**, Cadmium Orange, Flare Yellow**, and Nightfall Mica. Depending upon the exterior color chosen, three interior colors are available: Black, Circuit Red and Toasted Caramel.
Shown at the Los Angeles International Auto Show is the LC 500 Convertible Inspiration Series. This special edition is limited to only 100 units, and it will be offered in Structural Blue with white semi-aniline leather interior trim, unique blue top, gray headlamp garnishes, side intake garnishes, and taillamp garnishes. Chrome/black 21-inch wheels come standard. More details to follow in a later announcement.
Top Down, Year ‘Round
With the new LC Convertible, even if the weather cools down that doesn’t mean the top has to stay on. In fact, the HVAC system is designed to adjust temperature automatically regardless of whether the top is raised or lowered, and if the top is down neck heaters are designed to help keep the upper body warm. The Lexus Climate Concierge with Upper Body Heating automatically manages the air conditioner, seat heaters, neck heaters and steering-wheel heater to ensure the cabin is at the ideal temperature even if the outside weather is not. The HVAC system has also been optimized to send warm or cold air to the back of the driver’s hands when gripping the steering wheel.
Engineers also took care to ensure the driving experience is ideal for all occupants. The cabin is designed to reduce wind noise thanks to the unique shape of the beltline and rear molding to suppress wind from entering. A transparent polycarbonate wind deflector helps restrict unwanted air from entering the cabin during city and freeway driving so occupants can enjoy comfortably conversing with the top down. There is also an available wind screen that further reduces wind buffeting at higher speeds. Active Noise Control (ANC) combines sound insulation and absorption techniques to help suppress unwanted harshness from entering the cabin.
While efforts are taken to keep certain sounds out, the powerful roar of the naturally-aspirated V8 engine of the LC family is a sound to savor. To make the engine’s throaty voice heard while the top is down, the engine’s intake pulses are naturally carried through a diaphragm into a sound pipe that carries the sounds, not the air itself, into the cabin to enhance the V8’s rumble (similar to the system employed in the Lexus LFA). There’s no electronic sound generation here! To further enhance the aggressive tone of the engine’s exhaust and augment performance, a computer-controlled valve balances the fine line between optimizing exhaust back-pressure and exhaust tone and volume at higher engine speeds.
Impressive Technology Top of Mind
Much like its coupe brethren, the LC 500 Convertible will come with an impressive 10.3-inch high-resolution split-screen multimedia display to provide immediate, simultaneous access to audio or climate controls and various systems, including the voice-activated navigation system.
For 2021, the LC Convertible will feature Android Auto, allowing you to seamlessly cast your device’s interface onto the vehicle’s multimedia display. Play your music via your favorite apps such as Spotify® and Pandora®, send messages through a range of commonly used apps like WhatsApp®, navigate with Google Maps™, and request information—all with just the sound of your voice—through the Google Assistant™. For added convenience, Android Auto can also deliver tailored information based on your calendar, usage activity and habits.
With Apple CarPlay® integration, you can access the familiar interface from your iPhone through the vehicle’s multimedia display. Simply connect an iPhone to get directions, make calls, send and receive message via Siri®, and access apps like Spotify™, Audible® and Apple® podcasts.
Bring all the convenience of Amazon Alexa on the road with the Lexus+Alexa app. Using only your voice, you can easily access thousands of the same functions you get with Alexa at home. Listen to audiobooks, stream Amazon Music, make lists, check the weather, get news briefings and much more. You can also use it to control compatible smart-home devices such as lighting, thermostat and security systems. Offering added in-vehicle convenience, Alexa even syncs to your Navigation System to provide on-the-go recommendations.
The Lexus Enform Remote service lets you lock and unlock doors, start the engine and climate control, check the fuel level and more all through your smartphone, smartwatch or devices enabled with the Google Assistant or Amazon Alexa. And it’s included for the first three years of ownership.
Lexus Enform Destination Assist three-year trial is included and acts as an in-vehicle personal concierge, providing directions and destinations delivered by a live agent. The included Lexus Enform App Suite 2.0 app trial period offers access to favorite mobile applications through the vehicle’s center console display, including Amazon Alexa compatibility, NPR One, iHeartRadio®, Slacker® and Yelp®.
Safety Remains a Top Priority
The new 2021 LC Convertible will come standard with Lexus Safety System+ (LSS+). This includes Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Lane Keep Assist, All-Speed Dynamic Radar Cruise Control and Intelligent High Beams. Also like the LC 500 coupe, Blind Spot Monitor with Rear Cross-Traffic Alert come standard.
There are important safety features specific to convertible, though, such as the active roll bars that are designed to deploy upward when a rollover is detected. When not deployed, these roll bars are hidden from view to retain the convertible’s exquisite silhouette when the top is down.
Lexus Enform Safety Connect comes standard and is complimentary for the first three years of ownership with access to Lexus Enform response centers 24/7/365. With Lexus Enform Service Connect, complimentary for the first 10 years, the vehicle can send alerts for specific factory recommended maintenance, simultaneously alerting a preferred Lexus retailer. The Lexus app or LexusDrivers.com website can be used to set push-reminders and alerts for maintenance and service issues.
Top Bidder to Win Unique LC Convertible
If the idea of owning a one-of-a-kind LC Convertible is enticing, that opportunity will come early next year. At the Barrett-Jackson auction in Scottsdale, Arizona, from January 11-19, 2020, Lexus will auction a unique LC 500 Convertible Inspiration Series on the evening of Friday, January 17.
This one-of-a-kind LC Convertible, which will be offered in Structural Blue with a host of unique features not found on any other Inspiration Series convertible, will be auctioned to the highest bidder. Most importantly, all the funds will be donated to charities to be named later. More details will be available closer to the auction date.
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
Dolls Kill is an online boutique featuring a rebellious spirit and attitude, mixed with a bit of punk rock, goth, glam and festival fashion.
The Buschhhhh Cooler Stocking is a five-foot-long, fully-insulated stocking that can keep its dozen beers as cold as the North Pole for up to four hours. Launched just in time for the holiday season, the stocking is the perfect gift for all the beer lovers on your list this year, and is available now for $20 while supplies last.
The MTGB1000XBD-1 will retail for $1,100 and will be available for purchase beginning in November at standard G-SHOCK retailers including Macy’s, the G-SHOCK Soho Store, and gshock.com.
Revo introduces new 1985 all-glass lense collection that features six styles ranging from 80’s retro-inspired frames with unique metal detailing to a classic sport wrap. Each frame will come in special Revo 1985 packaging. The retail price for the collection ranges from $249 to $279. Durable, lightweight and sporty.
Scarflings is known for having a reputation for providing luxurious high quality scarves, wraps and shawls. The company offers free shipping on orders over $200. Their collection is made to mix and max with your existing wardrobe, offering people a great designer look. The company aims to be environmentally responsible, using natural, compostable and recyclable materials whenever possible. To learn more about Scarflings, or to see their full catalog of products, go HERE.
Double-Insulated Touchscreen Gloves by Mujjo. Developed for those in colder climates. This year they’ve been completely re-engineered so they are able to withstand much colder temperatures thanks to a unique triple-layered construction.
The 6th Clothing Co 2019-2020 FW is now exclusively available on their site HERE. Their creed is about reinforcing positivity through action. They donate a small percentage of proceeds to select non-profits on a monthly basis. Free shipping for orders over $50.
Actor, producer and musician; two-time Academy Award® nominee; four-time Grammy nominee and winner; Will Smith is releasing the second collection under his new apparel brand, Bel-Air Athletics.
Solely on sale at belairathletics.com from Tuesday, November 26, and running through mid-December, the limited collection features more than 40 new items of unisex apparel and accessories. Every item in the collection is limited edition and only available as part of this limited sale.
Just in time for the snowy season, Dr. Martens has released a collection of boots designed to combat the icy sidewalks. Introducing the new Wintergrip collection – a new line of boots and shoes specifically designed with a grooved cleat sole, offering superior traction, grip and durability for solid footing on slippery surfaces. They’re even lined with fleece and faux fur to keep your feet warm and made from a water-resistant Snowplow leather, helping them to outlast even the most brutal winters.
The latest UNIQLO UT collaboration celebrates the art of Fortnite, which has become a global sensation since its release in 2017. Featuring popular in-game outfits and items, most notably the iconic Loot Llama, Cuddle Team Leader, and Slurp Juice, the 13-piece line comprises T-shirts in eight unique designs that are sure to be a hit with the fans.
The collection will come in a full range of sizes, priced from $14.90 to $29.90, and will launch in stores and Uniqlo.com on Friday, December 20th
Just in time for Star Wars: The Rise of the Skywalker, check out this Adidas drop HERE.
The official “Star Wars: The Rise of Skywalker” original motion picture soundtrack, with music by John Williams, is out now. Stream it HERE.
The Mandalorian “Chapter 7” is out now. Stream music from the official soundtrack HERE.
email@example.com box 361566los angeles, ca 90036213.841.1841
firstname.lastname@example.org box 361566los angeles, ca 90036213.841.1841