Posts tagged with "Kendrick Lamar"

Machine Gun Kelly releases new music via 360 MAGAZINE

MGK – MTL

Fresh off his latest No. 1 album, Machine Gun Kelly has released his new song, “more than life,” today via Bad Boy/Interscope Records. The crunching track features rising pop prodigy glaive and exhibits MGK’s gift for relaying passionate pain as he weighs his fears of vulnerability with the acceptance of newfound love in the lyrics. The blistering new track will appear as the one new song on the vinyl edition of MGK’s No. 1 album mainstream sellout, which will arrive June 24. Watch “more than life” HERE.

The song release also comes with its official music video, directed by Colin Tilley, the visionary filmmaker behind such music videos as Cardi B and Megan Thee Stallion’s “WAP” and Kendrick Lamar’s “Alright.” In “more than life,” MGK’s past pain ramps up to 10 as he sits before a neighborhood that slowly engulfs in flames and he and glaive are encased in cement and ash and vent their angst in the of a graveyard. The fiery video made its broadcast premiere on MTV Live, MTVU and on the Paramount Times Square billboards.

In addition to new music, the mainstream sellout era reached a new level when its namesake tour began this week with a sold-out show in Austin, TX. The dynamo lit up the city’s Moody Theatre MGK unleashing all his rockstar energy in a spectacle involving a tilted stage and serenading the crowd from a helicopter. Plus, superstars iann dior and blackbear joined for collaborations, including MGK and blackbear’s first live performance of “my ex’s best friend.” The Mainstream Sellout Tour spans 41 U.S. dates from June through August and includes MGK’s headlining slot at the 2022 Lollapalooza festival. He then heads to Europe for 15 stops in September and October. Supporting acts include a killer lineup of Avril Lavigne, Travis Barker, WILLOW, blackbear, Trippie Redd, iann dior and more rotating throughout the tour. Tickets are on sale NOW – purchase yours HERE.

Upon its release in March, mainstream sellout became MGK’s second consecutive No. 1 album on the Billboard 200, the first rock No. 1 since AC/DC in 2020 and started with the biggest debut week for a rock album since Paul McCartney over a year earlier. The album, which NME declared “will continue to speak to the millions who see Machine Gun Kelly as the saviour of punk rock,” contains several Billboard Hot 100 hits with artists like WILLOW (“emo girl”), Lil Wayne (“ay!”), blackbear (“make up sex”) and ”Bring Me the Horizon (“maybe”). The album also includes “twin flame,” the emotional track that MGK performed and dedicated to his family at the Billboard Music Awards in May in one of the night’s standout moments. mainstream sellout is available HERE.

Beyond the music wins, fans can also catch MGK in his new stoner comedy film, Good Mourning, available on-demand and in select theatres. The film, which NME praised as “providing sheer, silly entertainment, filling the comedy void left by the likes of Seth Rogan and Jonah Hill perfectly,” features appearances from a sea of stars, including Megan Fox, Becky G, Dove Cameron, Zach Villa, Boo Johnson, Pete Davidson and Whitney Cummings.

Machine Gun Kelly ft. glaive “more than life” eSingle

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Machine Gun Kelly’s mainstream sellout eAlbum

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Imagine Dragons video for bones in 360 MAGAZINE

IMAGINE DRAGONS – BONES

GRAMMY®-winning, multi-Platinum band Imagine Dragons unleash an epic video for their latest single, the defiantly upbeat “Bones.” In the clip, directed by visual pioneer Jason Koenig, a zombie apocalypse plagues Wall Street, turning the trading floor into a ghoulish nightclub complete with scattered limbs, ’80s fashion, and dancing undead. The video for “Bones” made its broadcast premiere on MTV Live, MTVU and on the Paramount Times Square billboards. Watch the video for “Bones” HERE. The song is available HERE via KIDinaKORNER/Interscope.

Frontman Dan Reynolds is almost unrecognizable in the video as he takes care of business as a day trader. Things take a hard left, however, when brain-eating, dancing zombies appear. In many ways, it’s a love letter to Michael Jackson’s seminal 1983 “Thriller” video — which just happens to be a favorite of Reynolds’ children.

“It definitely served as the inspiration for the ‘Bones’ video,” Reynolds says. “I’ve always loved that ‘Thriller’ was both scary and playful. I didn’t know as a kid if I wanted to watch it again or not for fear of the ensuing nightmares, but I always came back for more with my eyes half-closed.” For his interpretation, the hitmaker came up with a sardonic twist: “The idea of punishing Wall Street with a zombie infection felt like an enjoyable time. And it was.”

Produced by Swedish duo Mattman & Robin, “Bones” is the first taste of Imagine Dragons’ forthcoming double album Mercury — ACTS 1 & 2 which is scheduled for release on July 1. The double album is available for pre-order HERE.

“Enemy,” has racked up more than 1.6 billion combined global streams across two versions (including a collaboration with GRAMMY-nominated, East Atlanta-based rapper J.I.D). “Enemy,” which was tapped for Riot Games’ animated series “Arcane,” is currently No. 5 at Top 40, No. 7 at Hot AC and No. 5 on the Billboard Hot 100 chart. The song spent 7 weeks at No. 1 at Alternative radio. “Enemy” and “Bones” are destined to be highlights on Imagine Dragons’ Mercury World Tour where summer tour dates were recently added. The summer tour marks the bands biggest North American shows of their career. The tour kicks off this August in Salt Lake City, UT with special guests Macklemore and Kings Elliot on select dates and making stadium stops in Boston, Toronto, and their hometown of Las Vegas before wrapping up in Los Angeles, CA in September. Check out the full itinerary HERE.

Imagine Dragons ‘Mercury – Acts 1 & 2’ eAlbum Pre-Order

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Official “Bones” video HERE.

*Photo credit: Eric Ray Davidson

Football illustration for 360 Magazine

Super Bowl LVI Halftime Show

By: Skyler Johnson

The Super Bowl Halftime Show is always a performance to remember and is oftentimes defining for an artist. Audiences are consistently provided with top-of-the-line choreography, special effects, and artistic direction. This year was no different, with performances by five legendary hip hop artists, including Dr. Dre, Eminem, Kendrick Lamar, Mary J. Blige, and Snoop Dogg.

Unlike other past performances, Super Bowl LVI’s didn’t include a ton of huge, fancy getups and expensive sets. And, this is one of the few performances where there weren’t dramatic changes to the set and outfits throughout. No one performed on a chariot like Madonna, or on a metallic lion, like Katy Perry. Instead, the entire set was five white stages that looked like buildings, placed in a row, on top of a large, overhead shot of Compton that carpeted the field.

This Half Time performance made history as it was the first time there were five headliners and the first time the artists were predominantly hip hop/rap artists. Rappers have performed during the event beforehand (including Puff Daddy and Nelly) but never have there been that many at a time.

Another unique aspect of this Super Bowl was the color scheme. Most of the performers wore dark or earthy tones, save for Mary J Blige and Snoop Dogg. The former wore a striking, silvery-white outfit and the latter wore a regal blue suit.

 There were sequences of intense choreography but not from the performing artists. The result is that the music shined through. And the track list was legendary. “The Next Episode” and “Lose Yourself” are just examples of some of the great, classic music that was played during this show. Unforgettable moments included a sequence where 50 Cent rapped “In Da Club” upside down, reminiscent of the iconic original music video. Eminem performed “Lose Yourself” with Anderson Paak on drums.

Kendrick Lamar delivered an intoxicating and beautifully choreographed performance of his hit songs “M.A.A.D. City” and “Alright.” For many, they saw their childhood compiled into one performance given how many artists and songs were represented.

At the center of it all is Dr. Dre, who produced many of the songs, and discovered many of the artists that were represented here. The artist who founded Dre Beats and other iconic brands was celebrated during this performance.

This performance came at a very interesting time for rapper and entrepreneur Snoop Dogg. The rapper is known as both a Billboard no. 1 artist and an actor (Beach Bum, Soul Plane), who also hosts a cooking show with Martha Stewart. He has now purchased Death Row Records, a record label founded by Dr. Dre. 

Overall, this Half Time Show, while not flashy or extravagant, was certainly one for the books.

Indoggo Gin via Fingerprint Communications for use by 360 Magazine

INDOGGO Long Beach Lemonade

Hip-hop legend, Grammy Award-winning rapper and founder of INDOGGO® Gin, Snoop Dogg will be performing at this year’s Superbowl Halftime Show and INDOGGO®’s Long Beach Lemonade is the perfect game day cocktail!

Ready, Set, Drink! All of America will be tuned in to watch the big game—but this year’s halftime performance is going to be one of the best of all time, and we have the perfect cocktail to enjoy this Superbowl Sunday! A star-studded lineup of Dr. Dre, Kendrick Lamar, Eminem, Mary J. Blige, and none other than the California legend himself, Snoop Dogg, will hit the stage on February 13th for a show like no other. The Long Beach native created his premium flavored Gin right here in the Golden State so it’s only fitting that you celebrate with the king of Cali’s Gin ‘n Juice… Snoop Dogg style!

After maintaining his place in the public spotlight for over 25 years, the entertainment mogul ventured out into creating his own spirits brand with the mission of making a gin that exemplifies a laidback California lifestyle that is easy to mix, easy to drink, and hard to forget. Combine the strawberry flavored Gin with fresh lemonade, ice cubes, and lemon garnishes to kick off your Super Bowl Sunday and watch the Doggfather perform his greatest hits alongside some of the most legendary names in music!

Long Beach Lemonade

  • 2 oz. INDOGGO®
  • 6 oz. Fresh Lemonade
  • Ice Cubes
  • Lemon Slices

Add INDOGGO and lemonade to a glass and stir to combine. Top with ice and lemon slices.  

sza album cover for use by 360 magazine

SZA – I HATE U

Top Dawg Entertainment’s multi-platinum selling, chart-topping and award-winning recording artist SZA, officially releases “I Hate U” today at all DSPs via TDE/RCA Records.

Produced by Rob Bisel, Carter Lang, thankgod4cody and Dylan Patrice, “I Hate U” emerged as a fan favorite after being posted on Soundcloud in August as an “experiment.”

“I Hate U” comes nearly a year after SZA released “Good Days” on Christmas 2020. Grammy-nominated for Best R&B Song, “Good Days” quickly became SZA’s greatest gainer solo single release, peaking at #9 on the Billboard Hot 100 chart and marking her first time in the chart’s top ten as the main artist.

About SZA

Born in St. Louis and raised in Maplewood, NJ, genre-defying recording artist SZA released her major label debut album Ctrl (TDE/RCA) in 2017. Revered for its raw and honest lyrics, it landed at No. 1 on Billboard’s R&B Albums chart, No. 2 on the R&B/Hip Hop Albums chart and No. 3 on the Billboard 200 chart, according to Nielsen Music. The RIAA-certified 2x Platinum album received five Grammy nominations in 2018 and more than half the songs on Ctrl are now certified Platinum and Gold. Her hit song “All the Stars” with Kendrick Lamar from Black Panther: The Album, Music From and Inspired By, earned her Oscar (1) and Grammy (4) nominations in 2019. SZA has won various awards since the release of Ctrl including Billboard Music Awards’ Top R&B Female Artist, BET Awards’ Best New Artist, Soul Train Music Awards’ Best R&B/Soul Female Artist and Best New Artist, MTV Video Music Awards’ Best Visual Effects for the “All The Stars” with Kendrick Lamar and NAACP Image Awards’ Outstanding New Artist in 2018. In 2019, she won NAACP Image Awards’ Outstanding Duo or Group for “All The Stars” with Kendrick Lamar and Outstanding Soundtrack/Compilation for the Black Panther Soundtrack. SZA also received Billboard’s 2019 Women in Music Rule Breaker award.

In 2020, SZA released the hypnotic track “Hit Different” featuring Ty Dolla $ign along with the stunning visual that took the internet by storm. To close out the trying year, SZA gifted fans on Christmas Day with the hopeful track “Good Days,” followed by a trippy visual released in March. Grammy-nominated for Best R&B Song, the single quickly became SZA’s greatest gainer solo single release, peaking at #9 on the Billboard Hot 100 chart and marking her first time in the chart’s top ten as the main artist. To this day, SZA continues to set the standard on creativity and break records with over 7.2 billion streams worldwide across all platforms. Ctrl remains on the Billboard 200 chart since its release in 2017 (over 207 weeks) and holds the record for the longest run for any Black female artist’s debut album.

Pokemon 25: The Album

POKEMON 25: THE ALBUM IS OUT TODAY

View Official Video For J Balvins New Song, “Ten Cuidado,” HERE

Artists From Around The World Celebrate 25 Years of Pokemon On Compilation, Which Also Features Katy Perry, Post Malone, Jax Jones, Louane, Vince Staples, Mabel, And More

Artists from around the globe have come together to celebrate the 25th anniversary of Pokemon with songs inspired by the global entertainment franchise and recorded exclusively for Pokemon 25: The Album. The compilation was released today in digital and CD formats by Capitol Records as part of a massive, yearlong music campaign from The Pokemon Company International in partnership with Universal Music Group. Get Pokemon 25: The Album HERE. View the album trailer HERE.

The official video for J Balvin’s contribution, “Ten Cuidado” debuted today and can be viewed HERE. The award-winning Colombian singer, known to most as Reggaeton’s global ambassador, is joined by some of his favorite Pokemon & Pikachu, Hitmontop, Totodile, Loudred, and Charizard & in the clip, which was shot in New York City. Colin Tilley (Halsey, Kendrick Lamar, Cardi B), who helmed Balvin’s MTV VMA award-winning official video for “Rojo” directed.

“I always wanted to be Ash Ketchum and through this collaboration with Pokemon I’ve been able to live out a childhood dream,” said J Balvin. “That love for Pokemon inspired Ten Cuidado, my contribution to P25 Music, as well as the video in which I get to be a Pokemon Trainer in New York City. I can’t wait to share my fandom for Pokemon with my fans around the world with this song and still can’t believe I get to be part of this project.”

“The release of Pokemon 25: The Album marks the culmination of a yearlong music celebration of Pokemon by an amazing array of global artists,” said Colin Palmer, vice president of marketing, The Pokemon Company International. “From Katy Perry and Post Malone to today’s release of J Balvin’s contribution to the album, all of the artists brought a unique perspective to this collection, which we hope brings music fans as much joy as Pokemon has delivered for 25 years.”

Tokyo-based artist/producer Yaffle created the new track “Reconnect”(feat. Daichi Yamamoto & AAAMYYY) for P25 Music. French singer Louane and UK artists Mabel and Jax Jones with Sinead Harnett further attest to Pokemon’s universal appeal. Post Malone offers up “Only Wanna Be With You (Pokemon 25 Version),” a surprising take on the Hootie and the Blowfish hit, and Katy Perry led the charge with the uplifting single “Electric.” Vince Staples, Cyn, Lil Yachty, and Tierra Whack also joined in the celebration. See below for tracklisting.

Director Eric Maldin (U2, 30 Seconds To Mars) takes Vince Staples, Mabel, and Cyn on a surreal walk down memory lane, exploring their early experiences with Pokemon and how they went about creating their original songs for P25 Music in the new “Evolution of a Song” video series. The episodes also feature ZHU in the studio, discussing the evolution of his remixes of Staples’ “Got Em” and Cyn’s “Wonderful” found on the digital edition alongside his remix of “Take It Home” by Mabel. View “Evolution of a Song” at Here.

The P25 virtual merch store & UMG’s first-ever multi-artist interactive shopping experience ߝ launched today with new merchandise from J Balvin, Katy Perry, and ZHU. Check out the animated, interactive virtual pop-up shop HERE. A special edition colored vinyl edition of Pokemon 25: The Album will be released in February 2022 in celebration of Pokemon Day. It is now available for pre-order.

Fans can keep up with the latest news for P25 Music and more celebrations across the franchise on Pokemon’s 25th-anniversary website at Here.

Pokemon and music fans are invited to join the conversation online with @Pokemon and #Pokemon25.

WizTheMc – Do It Over

Today, South African born, Germany raised, and Toronto based singer, songwriter and producer WizTheMc releases his latest single “Do It Over” via 10K Projects/Homemade Projects. Get “Do It Over” HERE and watch the official video Friday at 9am PST HERE.

“Do It Over” marks the third release from Wiz’s upcoming EP Where Silence Feels Good” slated for release at the top of 2022. The project will also feature recent singles “Break” and “Everything.”

In the visual for “Do It Over,” Wiz and his love interest (played by Uncut Gems star Noa Fisher) have officially called it quits, leading him to wallow in all of the things he would have changed to go back and fix it. This third installation marks the finale to the storyline presented in previous videos for the first two singles, showcasing the steps from the spark felt in a new relationship all the way to the tribulations that lead to its ultimate demise. The narrative represents the core message of the overall EP and sets up for its release. Watch the video for “Everything” HERE and “Break” HERE.

Leading up to this release, Wiz spent last weekend in Texas where he took to the Miller Lite Stage for a performance at Austin City Limits.

Where Silence Feels Good EP marks the follow up to his What About Now? EP. Released at the end of last year, it features the breakout single “For A Minute,” which has since amassed over 34M streams on Spotify.

ABOUT WIZTHEMC

Fitting for an artist who spent formative years on three different continents, WizTheMc describes his sound as “borderless music.” It’s an apt description for the 22-year-old singer, rapper, and producer, whose DIY ethos to music-making combines an ear for sticky pop hooks with nimble rapping abilities, all bolstered by high-octane production and summery guitar loops.His career hit warp speed during summer of 2020, when his peppy love song “For A Minute” became a major online hit, following his signing with Elliot Grainge’s 10K Projects and Homemade Projects. It’s since accrued over 34 million streams on Spotify alone. The Toronto-based, Cape Town-raised artist is now bringing his magnetic records to the masses.

The next chapter of his career comes in the form of his upcoming Where Silence Feels Good EP, featuring singles “Everything,” “Break” and now “Do It Over.” The project will show Wiz at his most in-tune self, marked by an over darker sensibility, drawing attention to Wiz’s emotive rasp. He uses songwriting for emotional excavation but maintains that what matters more to him is not what he gets out of a song, but what you do. He says introspective rappers like Kendrick Lamar and J. Cole have inspired him to pour more of himself than ever before into the music he’s writing, “It’s been my goal to be able to put down my emotions as accurately as possible onto paper to the point that I feel moved by my own words because they feel so true to me.” He continues, “I feel like these songs are the closest to my real experience. These are the most vulnerable songs I’ve written to date.”

image by Sara Davidson for use by 360 Magazine

Joy Crookes × New York Times

Joy Crookes — who is already garnering Amy Winehouse and Lauryn Hill comparisons from her own songs—began her musical journey years before her magpie-like introduction to brass. The daughter of a Bengali mother and an Irish father, she grew up listening to an eclectic mix of genres. Every week, while driving her to Irish dancing lessons, they would listen to a different album. Kendrick Lamar’s ‘To Pimp a Butterfly’ one week ‘Soon Forward’ by Gregory Isaac the next. As a curious, passionate, and music-obsessed 12-year-old, Joy decided to start writing her own song and honing her modern soul sound. Her first song “Seaside” was penned after falling head over heels for a boy by the beach. Seven years later, her songs might have grown more sophisticated, but the approach remains the same: whether she’s dealing with heartbreak or trying to come to terms with the latest Trump headline, Joy is committed to translating her most honest and vulnerable feelings to music. While her candid song-writing and fearless attitude have won her dedicated grassroots following, it was a baby-faced Joy singing a cover of Hit the Road Jack, which caught the attention of 600,000 viewers, and her first management company. Now she has a feature in the New York Times.

READ FEATURE HERE

UPCOMING ALBUM SKIN, OUT OCTOBER 15 |PRE-ORDER SKIN HERE

WATCH JOY DISCUSS HER “FIRSTS” FOR BRITISH VOGUE
DURING LONDON FASHION WEEK HERE

“Listening to Crookes’s soulful, intimate music can feel like intruding on a private conversation or cracking open a diary” – The New York Times”

“In her music, Crookes offers listeners a nuanced and candid exploration of her multiracial identity. At a time when many conversations about race in the arts and calls for change have only recently begun, Crookes’s commitment to vulnerability in her storytelling has helped her connect with a growing — and loyal — fan base.” – The New York Times

2021 UK IN-STORE PERFORMANCES

10/16 – Resident – Brighton

10/17 – Banquet – Kingston

10/8 – Rough Trade East – London

10/20 – HMV Manchester

10/21 – HMV Westfield White City

10/23 – Rough Trade – Bristol

10/24 – Rough Trade –Nottingham

2021 UK TOUR DATES

10/24 – Dublin

10/26 – Glasgow

10/28 – Sheffield

10/29 – Leeds

10/31 – Newcastle

11/2 – Manchester

11/3 – Birmingham

11/4 – Norwich

11/6 – Southampton

11/7 – Bristol

11/8 – London (Kentish Town Forum)

11/9 – London (Kentish Town Forum)

Cover via Hannah Haines of Ten Thousand for use by 360 Magazine

WIZtheMC – Everything Music Video

South African born, Germany raised, and Toronto based pop/rap artist WizTheMc releases a music video for his latest single “Everything.” Directed and edited by Clyde Monroe, and starring Noa Fisher (Uncut Gems, Betty), the video showcases the highs and lows of a whirlwind love affair. “The “Everything” video is a visual representation of Infatuation, the first of many stages of love that I will be exploring in my upcoming releases,” says WizTheMc.

The video for “Everything” serves as the first in a series of three visual chapters due from Wiz this year. Along with “Break” and “Do It Over”, the three visuals unite to tell a linear cinematic story about Wiz’s experience with love and relationships. The video for “Everything” debuted on Diffus Magazine earlier this morning.

The acoustic guitar driven single follows up the success of Wiz’s What About Now? EP, released at the end of last year on 10K Projects/ Homemade Projects. The EP includes Wiz’s breakout single “For A Minute,” which has surpassed 30M streams on Spotify to date.

Fitting for an artist who spent formative years on three different continents, WizTheMc describes his sound as “borderless music.” It’s an apt description for the 22-year-old singer, rapper, and producer, who combines an ear for sticky pop hooks with nimble rapping abilities, all bolstered by high-octane production and summery guitar loops.

Currently based in Toronto, the Cape Town-born artist is bringing his magnetic records to the masses. As a teenager, he began rapping with friends in the town of Lüneberg, Germany, and like many Gen Z creatives, applied a DIY ethos to music-making.

“For me, it was always the internet. I learned how to freestyle off the internet, how to write songs, how to make beats,” he says. “That’s so beautiful, because no matter where I was, if I had my laptop, my interface, and my mic, I could make music.”

Wiz’s career hit warp speed in the summer of 2020, when his peppy love song “For a Minute” became a major online hit, following his signing with Elliot Grainge’s 10K Projects.  It’s since accrued over 27 million streams on Spotify alone. A charming music video shot in the midst of quarantine highlights Wiz’s natural charisma, easy screen presence, and goofy sense of humor. But now that he’s got more resources behind him, he’s committed to making a world that expands on his music.

Recent videos for “All My Friends Are Stoned” and “World is Fucked” showcase Wiz’s playful and visually creative side, with rich color palettes and surreal humor. “Sometimes, I would just write the chorus and then write the music video concept just off the chorus,” he says. “With everything I’m making, there is just a visual element that’s working in the background.”

In addition to gearing up for live shows including major festival dates like Austin City Limits, Wiz is currently putting the finishing touches on a new batch of songs. He says introspective rappers like Kendrick Lamar and J. Cole have inspired him to pour more of himself than ever before into the music he’s writing; “it’s been my goal to be able to put down my emotions as accurately as possible onto paper. To the point that I feel moved by my own words because they feel so true to me,” Wiz says. “I feel like these songs are the closest to my real experience. These are the most vulnerable songs I’ve written to date.”

Forthcoming singles “Everything” and “Break” have a darker sensibility and an urgency to them, drawing attention to Wiz’s emotive rasp. He uses songwriting for emotional excavation, but maintains that what matters more to him is not what he gets out of a song, but what you do.

“My favorite thing is when I make something I don’t understand or love immediately and then it grows on me,” he explains. “I feel like it’s an empowering idea for artists that we are not really the ones in control to make something meaningful. We don’t have to understand anything to make anything great, we just have to be there and show up and let the music come through us.”

Cover via Hannah Haines of Ten Thousand for use by 360 Magazine

WIZTHEMC × EVERYTHING

WIZTHEMC RELEASES NEW SINGLE “EVERYTHING”

Today, pop/rap artist WizTheMc releases his latest single “Everything,” out now via 10K Projects/ Homemade Projects. The acoustic guitar driven single arrives ahead of his debut album, due this year, and follows up the success of his EP What About Now? The EP, released at the end of last year, features the breakout single “For A Minute,” which has amassed nearly 30M streams on Spotify to date.

LISTEN TO “EVERYTHING” HERE

Fitting for an artist who spent formative years on three different continents, WizTheMc describes his sound as “borderless music.” It’s an apt description for the 22-year-old singer, rapper, and producer, who combines an ear for sticky pop hooks with nimble rapping abilities, all bolstered by high-octane production and summery guitar loops.

Currently based in Toronto, the Cape Town-born artist is bringing his magnetic records to the masses. As a teenager, he began rapping with friends in the town of Lüneberg, Germany, and like many Gen Z creatives, applied a DIY ethos to music-making.

“For me, it was always the internet. I learned how to freestyle off the internet, how to write songs, how to make beats,” he says. “That’s so beautiful, because no matter where I was, if I had my laptop, my interface, and my mic, I could make music.”

Wiz’s career hit warp speed in the summer of 2020, when his peppy love song “For a Minute” became a major online hit, following his signing with Elliot Grainge’s 10K Projects.  It’s since accrued over 27 million streams on Spotify alone. A charming music video shot in the midst of quarantine highlights Wiz’s natural charisma, easy screen presence, and goofy sense of humor. But now that he’s got more resources behind him, he’s committed to making a world that expands on his music.

Recent videos for “All My Friends Are Stoned” and “World is Fucked” showcase Wiz’s playful and visually creative side, with rich color palettes and surreal humor. “Sometimes, I would just write the chorus and then write the music video concept just off the chorus,” he says. “With everything I’m making, there is just a visual element that’s working in the background.”

In addition to gearing up for live shows including major festival dates like Austin City Limits, Wiz is currently putting the finishing touches on a new batch of songs. He says introspective rappers like Kendrick Lamar and J. Cole have inspired him to pour more of himself than ever before into the music he’s writing; “it’s been my goal to be able to put down my emotions as accurately as possible onto paper. To the point that I feel moved by my own words because they feel so true to me,” Wiz says. “I feel like these songs are the closest to my real experience. These are the most vulnerable songs I’ve written to date.”

Forthcoming singles “Everything” and “Break” have a darker sensibility and an urgency to them, drawing attention to Wiz’s emotive rasp. He uses songwriting for emotional excavation, but maintains that what matters more to him is not what he gets out of a song, but what you do.

“My favorite thing is when I make something I don’t understand or love immediately and then it grows on me,” he explains. “I feel like it’s an empowering idea for artists that we are not really the ones in control to make something meaningful. We don’t have to understand anything to make anything great, we just have to be there and show up and let the music come through us.”