By Hannah DiPilato
The Fresh Prince of Bel-Air, the beloved classic, is celebrating its thirtieth anniversary with a fresh new line of streetwear. The collection includes clothing that showcases the nostalgic era of the nineties with bold and colorful designs. Inspired by the show, this collection will transport you back in time.
This unisex collection offers a variety of shirts, pants, jackets, and accessories all with different fun and unique patterns. You can even get your hands on a Fresh Prince facemask to stay safe in style – which is one of 360 MAGAZINE’s favorites in the line. The clothing and accessories range from $15 to $200 so everyone can find something fresh to rock.
Some highlights of the line include a bright, blue varsity jacket that says “Fresh” across the front, perfect for channeling the energy of the Bel-Air Academy halls. There is also a color block t-shirt and sweatpant set that combines the fashion of the ‘90s with a common 2020 streetwear style.
There is even a limited edition crate series for $55 that comes with a ‘90s graphic tee, a pair of logo socks, a graffiti print beach towel, an exclusive air freshener, and a license plate enamel pin. You can choose the three crate option to get two more crates of similar goods to be shipped in October and December. If you buy the three crate plan you receive a free ornament to keep the swag going into the holiday season.
This “Who God Da Jazz?” collection was inspired by the prince, Will Smith, and DJ Jazzy Jeff, his music partner. This is the second collection featured on the website, the first being “Frressh Essentials.”
DJ Jazzy Jeff commented on the excitement of the collection in a press release by Chantel Muentes at Berk Communications. “Very rarely do television programs have such a significant cultural impact 30 years after its release, but to generate this type of excitement in 2020 is really a testament to the fans,” Jeff said. “This is really a celebration of a legacy and it’s incredible watching the series evolve into a fashion brand and influence an entirely new generation.”
Along with the clothing collection, Will Smith announced on his Instagram that a “real Banks family reunion is comin’ soon” and will be available on the new streaming service HBO Max.
This reunion isn’t the only premiere fans are anticipating. According to a youtube video posted by Smith he “closed the deal with Peacock with an unprecedented two-season order” that will reboot “Fresh Prince.” A fan of the show, Morgan Cooper, created a viral video in 2019 that showed the potential of a reboot. He will write and direct the reboot and Smith will be present as an executive producer along with a few others.
This line is perfect to get a fresh style just in time for fall. With the release of both the reunion and reboot coming soon, this is the perfect time to splurge on merchandise and channel your inner fresh prince. Although the style of the ‘90s has never truly faded from fashion, it’s making a full-force comeback with these unique streetwear styles.