Global online fashion retailer, boohooMAN, celebrated the much-anticipated launch of their co-designed collection with multi-platinum songwriter, producer, and Grammy-nominated rapper Swae Lee, with an exclusive launch party in Hollywood at Casita Hollywood.
Having collaborated back in 2017 with fellow Rae Sremmurd member Slim Jxmmi and again in 2020 on the Swae Lee tracksuit edit, this collaboration marks the 3rd time the 29 year old musician has worked with the online retailer. Following the success of both partnerships it only made sense for the two forces to come together again, this time announcing Swae as the face of the brands party campaign – just in time for the festive season.
Boasting over 23 million monthly Spotify listeners and a social following of 14 million across Instagram and TikTok alone, Swae has continued to grow his global audience cementing his place as one of the biggest names in hip-hop.
The collection consists of 57 styles and combines the rapper’s suave style with boohooMAN’s bold aesthetic. The collection, heavily made up of tailoring and suits, sees a combination of design including embroidery, sequins, velour and iridescent fabrics on a number of colorways ranging from nudes and pastels to rich golds and blacks creating something for everyone.
‘This collection looks and feels amazing. The campaign itself was driven by Swae Lee’s celebrity status with the concept focusing on an abstract interpretation of the Cannes film festival. We took inspiration from the way celebrities grace the red carpet in front of a sea of photographers’ – boohooMAN Creative Director, Cleveland Campbell
With price points ranging from $18 – $100, the collection will be exclusively available on boohooMAN.com on November 2.
Omaha, Nebraska-born, LA-based artist SK8 has risen to acclaim with an insatiable desire for his craft. Beginning music in his early teens, the now 27-year-old recording artist has opened for the likes of Lil Wayne, Rae Sremmurd while also working with Wiz Khalifa.
SK8’s devotion to his music has been evident through the course of his career, earning him widespread success – which he doesn’t plan on ceasing anytime soon. 360 Magazine’s Vaughn Lowery had the opportunity to speak with SK8 regarding his rise to critical notoriety, where his creativity stems from and his star-studded new album Last Day on Earth.
To truly understand the talent that is SK8, it’s important to appreciate his start in the music game. Nathan Maloley, also known as SK8, has had a passion for music his entire life. He began making his own music and downloading his tracks onto CD’s when he was in his early teen years.
Even taking choir for a few years in school, SK8 remembers his early beginnings writing music. While growing up, he found “that [music] was almost my escape. I would always go home […] and look up YouTube beats and [begin] writing.”
Back in 2013 and 2014, artists were constantly being found online via social media. SK8 recalls searching for new artists to listen to, “I really wanted to find a new artist, like, who was the up-and-coming artist?” Little did he know, his time was swiftly coming.
Stuck in the middle between a potential basketball or music career, SK8 juggled his two loves throughout high school leading into college. The Omaha community knew about his dreams to become a rapper, and this led to further connections with the people around him.
SK8 attended Hastings College in Nebraska, a performing arts school which allowed him to also play basketball. During his freshman year, artists would frequently come perform at the school, which led to SK8’s early performance gigs. SK8 would open for the artists coming to the school, gaining him even more recognition within the music industry.
His freshman year, SK8, too, decided that he was going to go after his dream of chasing a professional music career, dropping out of college, and giving up basketball. Moving back home with his mother, SK8 dove into music, which took off quickly after.
His debut break into the scene came from his collaboration with Jack and Jack, popular Viners back in the mid 2010’s. The Viners went to SK8’s high school and decided to link up and work on music together. They came together to create “Like That,” a track that ended up going certified gold independently.
This collaboration ultimately kicked off his career, and SK8 joined Jack and Jack on their tour. Taking full advantage of his time on the road, SK8 made it his mission to connect with a new fanbase. “I was the guy that was opening up, like, yo ‘Imma get as many fans as I can.’” He remembers bonding with fans after the shows, gaining more of a following on social media after the tour closed.
Joining Jack and Jack on their tour opened even more opportunities than SK8 could have ever foreseen. Through the widescale exposure that he gained on tour, this allowed SK8 to connect and open for popular rap artists Rae Sremmurd and Lil Wayne.
Well on his way with a whole new set of fans, SK8 embarked on his first solo tour in 2016 celebrating his Skaterade project. The tour was a great time for SK8 to travel and meet his fanbase. He recollects the thrill, stating, “It was a really, really cool tour to see where my fans were at, and just [to] independently be on the road, it was a really good time.”
Soon after the tour wrapped up, SK8 began contemplating what his next steps were going to be. After accomplishing so much in the early stages of his career, what would come next? He had a longstanding dream of opening his own label, to which he began to pursue while connecting industry professional James McMillan.
McMillan and SK8 joined forces to start the imprint known as Alignment Records. The two began pitching their record label and found partnership with Atlanta Records swiftly after opening up Alignment.
Continuing further with the process, SK8 questioned who would help oversee the project, “Sh**, I got the label, but who’s gonna manage this sh**?”
And then, it seemingly all fell into place.
Having met Wiz Khalifa in Los Angeles a few times prior, SK8 recalled one late night in the studio where the two artists began their first collaboration track together. At 4 AM, Wiz happened to be at the same studio as SK8, where SK8 showed Wiz some of his new tracks. The pair started going back and forth in the studio, knocking out a hook and verse, completing their first joint track.
After this night, they kept in touch via Wiz’s manager Will Dzomback. Dzomback was very interested in SK8, inviting him to sign with Taylor Gang Management. Platforming SK8’s talents to a whole new level, this collaboration set his career to new altitudes.
Previously more immersed in the rap/hip-hop genre, SK8 showcases a newfound rock/pop punk era on his new album Last Day on Earth. He accredits his longstanding love for rock music back to his adolescence.
“My dad listened to Bob Marley, that was his favorite artist, […] I grew up listening to Red Hot Chili Peppers, and also my hip hop inspirations too, I’ve always listened to a bunch of sh** like Nirvana and Kurt Cobain.”
The start of SK8’s transition to the rock/pop punk sound arrived after working with Machine Gun Kelly’s drummer, Rook, in the studio. Rook and SK8 met in LA a few years back and have stayed friends for quite some time.
Bouncing off of each other in the studio, they began recreating and mixing old rock classics. Popular tracks from artists like SK8’s beloved Red Hot Chili Peppers and Nirvana became completely transformed; SK8 had found his new sound.
“[Rook] started just playing some live instruments, […] he started playing some sh**, I think it was the ‘Pages melody, and that was kinda the first song that we were like ‘this is gonna be tight,’” said SK8. “I listen to a lot of old school stuff, […] I wanted to just strip the music, and not just go on beats. We really took the time, went in there with guitar riffs.”
Tracks like “Girl Next Door” came out of this genre blend experimental phase that SK8 boarded on. “It was really cool bringing Wiz into that feel, too,” he says about combining hip-hop with rock influences, “I’ll have my whole album finished, and you know, I’ll have verses open just in case, […] he came to me and was like ‘Nah, that one right there, ‘Girl next door.’”
The addition of live instrumental pieces took the album to whole heights. SK8 accredits this while speaking about the vision for Last Day on Earth, stating, “The motivation really was like, yo, I wanna create something that’s authentic to me but still I wanted to, like, have live elements, […] I didn’t want to just rap and do melodies over just beats. I wanted to create something that had all live elements.”
In the works since the start of the pandemic, Last Day on Earth has been a long time coming. Taking over two years to perfectly craft and complete the body of work allowed SK8 to fully enjoy the experience of making the project.
“I really enjoyed making this project,” he begins, “I had a really, really good team around me that helped me bring this album to them, so I have to give props to them, for real.”
Considering what’s next for SK8, the sky seems to be the limit. At the forefront of his priorities is to stay consistent and continue pushing out new music that he believes in.
The two-year hiatus between his previous drops allowed SK8 to have “a good period of time to actually really find the sound that I wanted to find, and now that I found it, I’m really dialing in.” He remarks, “I wanted to tap into the real me, I didn’t want to tell a story that wasn’t me, I didn’t want to do nothing that wasn’t me.”
For those with aspirations of starting a career in music, SK8 has some great advice. “It may sound cliché, but never give up. If it’s something that you really, really enjoy and really love doing, just don’t give up, there’s been a lot of ups, there’s been a lot of downs […] don’t give up, your time is gonna come, you’re gonna get your break.
“You don’t have to be mainstream, you don’t gotta to be the biggest artist in the world, you can still make music and make money at the same time. That’s what I, like, wake up and am always grateful and blessed to wake up and do music, that’s what I love.”
Emerging ART@WAR/Taylor Gang rising artist SK8 has released his debut project, Last Day on Earth, marking his first body of work as an alternative, punk artist. LISTEN HERE.
Collaborators on the 9 track EP include multiplatinum, GRAMMY-nominated rap icon Wiz Khalifa, Good Charlotte, Machine Gun Kelly drummer Rook, EDM duo DVBBS, musician and Atlantic Records label mate Sueco, Sum41, Sommer Ray, Scarlett and more.
Sk8’s debut EP drums up themes of rebellion, broken relationships, teenage nostalgia, and the unending need to rage against systems built to curtail his personal light.
“I wanted my debut project to blend genres and be cohesive for all artists involved. Last Day on Earth really nails that concept and grasps my personal identity.”
Producers of the project include Baze (Machine Gun Kelly), Colin Brittain (Sueco) Breakfast N Vegas (Rihanna), Stixx (Justin Bieber), Cypress Moreno (Shoreline Mafia, Drakeo, Blxst), Good Charlotte, Sueco, and Rook (MGK Drummer).
Deemed an “artist you need to hear” by Alternative Press, SK8 kicked off his musical transition from hip-hop in 2021 with “Famous (Feat. Tyla Yaweh),” his first foray into the alternative space.
American Songwriter praised “Famous,” noting that, “SK8 effortlessly blends hip-hop and punk into some newly evolved sound,” and Hot New Hip Hop hailed the song as a, “genre-melting experience.”
L.D.O.E. F*CK SOCIETY (FT. SUECO) GIRL NEXT DOOR (FT. WIZ KHALIFA & DVBBS) HEAVEN SENT OUTSIDE (FT. GOOD CHARLOTTE) HEAR ME BLUES IN THE BOTTLE PAGES ( FT. ROOK) SHOOTING STAR ( FT. SUM41)
The 27-year-old moved to Los Angeles from Omaha, Nebraska and linked with the venerable Taylor Gang, first breaking into the mainstream with his gold-certified single, “Like That,” with Jack & Jack and opening for revered rap icons like Lil Wayne, 2 Chainz and Rae Sremmurd. SK8 began building a dedicated fanbase of dreamers who related to his message of seizing every moment long before his eventual move to LA. Shortly after founding his own imprint, Alignment, and formally signing a joint venture with Atlantic Records via James McMillan’s ART@WAR, SK8 released his major label debut EP, sk8sounds, which was buttressed by the standout singles “Omme(Feat. Wiz Khalifa),” “XXX” and “Mood (Feat. YK Osiris).” Over a year later, SK8 has turned a new page in his career with his first single of 2021, “Famous (Feat. Tyla Yaweh),” and its associated forthcoming project which finds the rising singer seamlessly blending punk/rock instrumentation with his hip-hop origins, the latest but not last development in SK8’s rapidly evolving artistry. Last Day on Earth marks the rising singer’s first body of work as an alternative/punk artist.
TAYLOR GANG SINGER HERALDS UPCOMING PROJECT WITH SECOND ALT-ROCK JAM ARRIVING TODAY ALONGSIDE DANIEL KELLY-DIRECTED VISUAL
Fast-rising Taylor Gang singer, SK8, is continuing his musical evolution into alternative rock with his new single, “Caught In The Middle” – LISTEN HERE.
Over an infectious guitar riff and trap-like drums, SK8 uses a nostalgia-tinged pop/punk chorus to describe feeling caught between wanting a relationship and wanting to pursue his dreams.
“I’ve always known that I wanted to be a recording artist. I wanted the life that I’d seen my favorite musicians and bands live. I moved all the way from Omaha, Nebraska to achieve that dream and sometimes that dream pulls you in a direction that separates you from another thing you want in your life. ‘Caught In The Middle’ is about that constant push and pull and trying to find the balance in my personal life and music career.” –SK8
“Caught In The Middle” arrives today alongside a dramatic visual directed by SK8’s frequent collaborator, Daniel Kelly – WATCH HERE.
The new single and video from the Omaha, NE born, LA-based singer arrives after his first foray into alt-rock with “Famous” featuring fellow ascending recording artist Tyla Yaweh, which also received an accompanying Daniel Kelly-directed visual. American Songwriter praised “Famous,” noting that, “SK8 effortlessly blends hip-hop and punk into some newly evolved sound.” Additionally, Hot New Hip Hop hailed the song as a, “genre-melting experience.”
“Caught In The Middle” is the second single from SK8’s upcoming project, arriving soon…
At 15, you could find SK8 in his room writing lyrics, and by his sophomore year, you could find him handing out CDs in high school. The 23-year-old moved to Los Angeles from Omaha, Nebraska and linked with the venerable Taylor Gang, first breaking into the mainstream with his gold-certified single, “Like That,” with Jack & Jack and opening for revered rap icons like Lil Wayne, 2 Chainz and Rae Sremmurd. SK8 began building a dedicated fanbase of dreamers who related to his message of seizing every moment long before his eventual move to LA. Shortly after founding his own imprint, Alignment, and formally signing a joint venture with Atlantic Records via James McMillan’s ART@WAR, SK8 released his major label debut EP, sk8sounds, which was buttressed by the standout singles “Omme (Feat. Wiz Khalifa),” “XXX” and “Mood (Feat. YK Osiris).” Over a year later, SK8 turned a new page in his career with his first single of 2021, “Famous (Feat. Tyla Yaweh),” and its associated forthcoming project which finds the rising singer seamlessly blending punk/rock instrumentation with his hip-hop origins, the latest, but not last, development in SK8’s rapidly evolving artistry.
NEW YORK, NY (September 16, 2019) – GRAMMY® Award-nominated, multi-platinum artist Post Malone captures #1 on the Billboard Top 200 with his critically acclaimed third full-length, Hollywood’s Bleeding [Republic Records]. It also delivers “the biggest streaming week for an album in 2019” with 365.4 million-plus on-demand audio streams.
Moving over 489K equivalent albums in under a week, this marks his second straight #1 bow on the respective chart in 18 months and the “second biggest first-week sales” of 2019. Additionally, it scores a platinum certification upon arrival as global consumption exceeds 3.9 million total adjusted albums and 6.4 billion streams.
The biggest blockbuster album event of 2019, Hollywood’s Bleeding landed to widespread applause from tastemakers as well and the most enthusiastic response of his career to date. Pitchfork wrote, “Hollywood’s Bleeding has about 10 titanium-grade hooks on it, choruses so immediate they erect stadiums in your head while they play,” and The Los Angeles Times predicted “likely to end up 2019’s most-streamed title.”
In celebration of the release, he just launched The Runaway Tour—which rolls through major markets across the U.S. and Canada before coming to a close on November 20th at The Forum in Los Angeles. Check out the full itinerary below.
On the road, he makes a stop in his hometown of Dallas for the second annual Posty Fest—scheduled for November 2nd at AT&T Stadium in Arlington, TX. The all-day music extravaganza is curated and headlined by the superstar himself and will include performances by Meek Mill, Pharrell Williams, Rae Sremmurd, Jaden Smith, Dominic Fike, Doja Cat, Yella Beezy, Tyla Yaweh, Saint Jhn, Iann Dior, Beach Fossils, Snowy, Maj and Kerwin Frost, as well as special surprise guests.
Additionally, his chart-dominating number one single “Sunflower” [feat. Swae Lee] just broke the record for “longest run in the Top 10 of the Billboard R&B/Hip-Hop Chart.” It spent 45 weeks in the Top 10. Additionally, “Circles” stands out as his fifth single to debut in the Top 10 of the Billboard Hot 100.
Hollywood’s Bleeding features 17 tracks with 10 guest spots, including Da Baby on “Enemies,” Halsey and Future on “Die For Me,” Meek Mill and Lil Baby on “On The Road,” Ozzy Osbourne and Travis Scott on “Take What You Want” and SZA on “Staring At The Sun.” See full track listing below.
Hollywood’s Bleeding arrives critically acclaimed largely due to “the second and fourth biggest songs of 2019,” namely the triple-platinum Hot 100 #1 “Sunflower (Spider-Man: Into The Spider-Verse)” [feat. Swae Lee] and the viral hit “wow” in addition to the recent Rhythm Radio #1 “Goodbyes” [feat. Young Thug], and the latest single “Circles”, which has tallied over 77 million Spotify streams and 21 million cumulative YouTube/VEVO views.
Hollywood’s Bleeding Tracklisting: 1. Hollywood’s Bleeding 2. Saint-Tropez 3. Enemies (feat. DaBaby) 4. Allergic 5. A Thousand Bad Times 6. Circles 7. Die For Me (feat. Future & Halsey) 8. On The Road (feat. Meek Mill & Lil Baby) 9. Take What You Want (feat. Ozzy Osbourne & Travis Scott) 10. I’m Gonna Be 11. Staring At The Sun (feat. SZA) 12. Sunflower (feat. Swae Lee) 13. Internet (Interlude) 14. Goodbyes (feat. Young Thug) 15. Myself 16. I Know 17. Wow.
Celebrating 10 YEARS with its biggest, boldest, and best billing yet, ONE Musicfest unveils a blockbuster lineup for 2019.
Set for Saturday, September 7 and Sunday, September 8 at Centennial Olympic Park in Atlanta, GA, the two-day festival welcomes legends such as Gucci Mane, Wu-Tang Clan, and Rick Ross in addition to 21st century superstars including Rae Sremmurd, Teyana Taylor, and Summer Walker and once-in-lifetime sets from KP The Great & His Superfriends featuring Pharrell Williams, Usher and surprise guests. Tickets on sale NOW.
Check out the full list of confirmed artists below.
For ten years, ONE Musicfest has maintained its place at the forefront of the culture as a platform for timeless icons and explosive upstarts alike. It has notably played host to everyone from the Dungeon Family Reunion featuring Outkast’s last performance, Davido, Kendrick Lamar, The Roots, Migos,Jill Scott,Nas, Miguel, 2 Chainz, and George Clinton. Not to mention, it regularly attracts plaudits from USA Today, Billboard, Consequence of Sound, Rolling Stone, and more in addition to trending across the internet.
“I started the festival with the intent of creating a space where all corners of urban music and subcultures felt welcomed. From Afrobeats to Trap Music. From Alternative to Reggae. A generational oasis of progressive minds and talent. We use music as the catalyst and unity is the outcome. What started as a 2,000 person block party has evolved to a 50,000 person cultural celebration.” – Jason “J” Carter, Founder
Complete List of Currently Announced Performers for ONE Musicfest 2019 (in alphabetical order):
RACELLA is a singer-songwriter, composer, and music producer based in Los Angeles. She was born in the small town of Delano, California and was raised in a Filipino Household. Upon receiving her degree from California State Univerity, Bakersfield, she moved to LA to pursue her passion for singing and songwriting. She found herself working with DJ Mormile, Fakework Management (Mike Will Made it, Rae Sremmurd, S1, Swiff D, and YG).
In 2015, Racella got married to her best friend, Cesar. Unfortunately, a few weeks later he got into a catastrophic car accident, which caused him to undergo heart and spinal surgery. He only had a 10% chance of living. The thought of leaving him alone in the hospital was unbearable. She was determined to stay with him until he was ready to go home with her. Instead of succumbing to fear and doubt, she used all her energy on prayer and writing music on the phases and waves they experienced together. She wrote, “Can’t Do This On My Own (CDTOMO)” at the edge of Cesar’s hospital bed. That’s where the WAVES EP was created.
TRAVIS SCOTT, KID CUDI, MIGOS, CARDI B, LIL WAYNE & MORE TO HEADLINE
Iconic Festival To Celebrate Fifth Anniversary
Rolling Loud, the World’s Largest Hip-Hop Festival, has announced today that Travis Scott, Kid Cudi, Migos, Cardi B, & Lil Wayne will be the top headliners for the three day music festival’s fifth anniversary celebration in May. Other performing acts include Lil Uzi Vert, Rae Sremmurd, 21 Savage, Wiz Khalifa, Playboi Carti, Lil Pump, Kodak Black, Gucci Mane, YG, Lil Baby, Lil Yachty, Rick Ross, Juice Wrld, Young Thug, Kevin Gates, Sheck Wes, Trippie Red, Lil Skies, Tyga, and over 100 more artists. The festival will take place at the Hard Rock Stadium festival grounds in Miami Gardens, Florida on May 10 – 12. Tickets will be going on sale on Friday, February 1st and are available here.
“Rolling Loud was all just a dream, the fans made it into a reality. Thank you so much for all the support and helping create a brand that will live on forever. Can’t wait to show you what we have in store for you on site this year in Miami” said co-founder Matt Zingler.Co-founder Tariq Cherif stated, “After a year of touring the festival around the country and world, we are excited to return home to Miami to produce what will be our biggest and best show to date.”
About Rolling Loud:
Rolling Loud was launched by co-founders, Matthew Zingler and Tariq Cherif five years ago in Miami, Florida. Rolling Loud is the World’s Largest Hip-Hop Festival and is one of the premier destinations for hip-hop and music fans in the United States and abroad. Since organizing its inaugural event as a single-day festival in 2015, Rolling Loud has expanded into an annual world-class festival in Miami (2015), as well as culturally rich countries and cities, both domestically and abroad, including Oakland, California (2017), Los Angeles, California (2017), and Sydney, Australia (2018). In 2018, Rolling Loud’s flagship event, Rolling Loud Miami, hosted 180,000 attendees over three days with more than 120 artists performing on three stages. Celebrating its fifth anniversary in 2019, Rolling Loud Miami will, as always, feature the biggest names and up-and-coming superstars fans have come to expect, with an extraordinary and diverse array of hiphop artists performing across the three-day event. Rolling Loud will continue its worldwide expansion in 2019 with new locations to be announced later this year.
About The Founders:
Matthew Zingler and Tariq Cherif are the co-founders of Rolling Loud and have been booking premier hip-hop shows throughout the State of Florida since 2010 and have been featured in Billboard Magazine’s annual list of the Who’s Who in Hip-Hop, Hip-Hop Power Players Edition consecutively since the inaugural list in 2017.
Interscope Records is thrilled to announce the release of Creed II: The Album— the original motion picture soundtrack for the latest installment in the legendary Rocky saga. Executive-produced by Grammy-Award-winning producer/songwriter Mike WiLL Made-It, Creed II: The Album features appearances by more than two dozen of the biggest names in hip-hop.
“There was a time where movie soundtracks had people just as excited as am artist’s album, and that’s the feeling I was going for when creating this project,” says Mike WiLL. “After people hear the music, I want them to say movie soundtracks are back.”
The founder of Ear Drummer Records, Mike WiLL is the mastermind behind such massive hits as Beyoncé’s “Formation,” Kendrick Lamar’s Grammy Award-winning and seven-times-platinum “HUMBLE.,” and Rae Sremmurd’s “Black Beatles,” which spent seven weeks on top of the Billboard Hot 100 chart.
Born in 1989 in Atlanta, Mike WiLL Made-It began making beats at age 14 and soon found his first production client in Gucci Mane. In 2006, he founded EarDrummers Entertainment, then later established Ear Drummer Records (a label and production company known for signing breakout hip-hop duo Rae Sremmurd). Having produced platinum-certified singles for iconic artists like Miley Cyrus and Rihanna, Mike WiLL is now widely recognized as a cultural heavyweight in hip-hop, pop, and beyond.
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