Posts tagged with "female"

BESITO BIA Album Art for use by 360 magazine

BIA × G HERBO

BIA RELEASES NEW SONG AND MUSIC VIDEO BESITO FEAT. G HERBO

Multi-platinum-certified Boston-born and Los Angeles-based artist BIA released her new song and music video “Besito” featuring Chicago rapper G Herbo.

Besito” is a track that features BIA’s signature sound and distinctive voice, with her usual girl empowerment theme, encouraging her female listeners to think they’re all that because they are, as she exposes her accomplishments to inspire girls and women while motivating them to never settle.

This time around, BIA opted to give us a deeper look into her universe as an Afro-Puerto Rican and Italian artist raised in Massachusetts switching from Spanish to English with sharp and witty verses in a new, contemporary hip-hop style that reflects how global her music is.

Meanwhile, in the music video, directed by Nigerian-born, British director Daps, we see BIA basking in Puerto Rico, the land of her grandparents, interacting with the people, embracing the culture, and enjoying the idyllic beaches, while looking strong and confident, aligned with the message of “Besito.”

“Besito” featuring G Herbo comes after “Whole Lotta Money Remix” featuring Nicki Minaj. The remix, which has garnered 18 million views on YouTube, came to be after Minaj fell in love with BIA’s “fresh” hip-hop and wanted to jump on the track. The original song became a viral sensation thanks to TikTok with over 275,000 streams on the platform and attracting star support from Cardi BKylie JennerKendall JennerLizzoLil Nas X, and many more.

Premiering today is also the Savage X Fenty Show Vol. 3 where BIA is one of Rihanna’s special guests performing at the event. The iconic fashion show was filmed at the Westin Bonaventure Hotel & Suites in downtown Los Angeles, and it’s available exclusively on Amazon Prime Video. BIA will be wearing a very bright set that matches her fun and vibrant personality that will be available for purchase after the show, and her act will not only catch your attention, but leave you wanting more.

Presave For Certain Deluxe Album here.

BIA is currently on tour as Don Toliver’s special guest.

Tour Dates:

Sept. 24 – Milwaukee, WI

Sept. 25 – Chicago, IL

Sept. 28 – Cleveland, OH

Sept. 29 – Detroit, MI

Oct. 2 – New York City, NY

Oct. 3 – Montclair, NJ

Oct. 4 – Boston, MA

Oct. 6 – Wallingford, CT

Oct. 7 – Philadelphia, PA

Oct. 8 –  Brooklyn, NY

Oct. 10 – Washington, D.C.

Oct. 12 –  Raleigh, NC

Oct. 13 – Charlotte, NC

Oct. 15 – Miami, FL

Oct. 17 – Atlanta, GA

Oct. 20 – Houston, TX

Oct. 22 – Dallas, TX

Oct. 24 – Denver, CO

Oct. 25 – Salt Lake City, UT

Oct. 27 – San Francisco, CA

Oct. 28 – Oakland, CA

Oct. 30 – Los Angeles, CA

Oct. 31 – Los Angeles, CA

Festival Performances:

Oct. 29 – Rolling Loud New York

Nov. 12 – Day N Vegas Festival

Dec. 10 – Rolling Loud California Festival

ABOUT BIA

Multi-Platinum Recording Artist BIA is known for music that possesses both biting wit and boldly authentic swag that stems from BIA’s years traveling through the Boston rap scene, later moving over to Miami, Los Angeles, and then taking over the world. With every mixtape, collaboration, and guest appearance, BIA has only amplified her reach. She dominated 2020 with a fresh new perspective: she inked a deal with Epic Records, dropped the hard-hitting “Free BIA (1st Day Out)” and the intoxicating “COVERGIRL”, as well as dove further into the fashion world with a feature in Good American’s Spring 2020 campaign and Missguided x Sean John Fall 2020 capsule collection.

By the end of 2020, she dropped her For Certain EP, armed with the hit single “Whole Lotta Money” — a song with a central message that unlimited currency can be both mental and physical. The EP reached the Top 10 of Billboard’s Heatseekers Album Charts, and “Whole Lotta Money” became an undeniable force, due in part to its continuous viral success on TikTok. The track has jumped right off the platform and into streaming stardom, marking its territory in the Spotify Viral 50 Chart as well as the Global Spotify Charts and earning her a nomination for “Best Breakthrough Song” at the 2021 MTV VMAs. In addition, BIA’s reimagined version of her hit song “Skate” was featured in the 2021 Stanley Cup Playoffs tune-in promos on NHLNetwork, NBC and NBCSN in the U.S., Sportsnet and TVA Sports in Canada, and across the NHL’s social and digital platforms.

album cover by Femme It Forward for use by 360 Magazine

FEMME IT FORWARD – BIG FEMME ENERGY

FEMME IT FORWARD TEASES NEW INDIE LABEL WITH THE RELEASE OF ITS ALL-FEMALE DEBUT ALBUM, BIG FEMME ENERGY FEATURING LAUREN JAUREGUI, KIANA LEDÉ, RAPSODY, TIERRA WHACK AND MORE.

Femme It Forward, a female-led music and entertainment company announced today the release of its debut album, “Big Femme Energy Volume 1.” The first ever all female compilation album containing original music, not connected to a movie soundtrack, features songs by Tayla Parx, Lauren Jauregui, Kiana Ledé, Rapsody, Tierra Whack, Ambré, SAYGRACE, Baby Rose, Muni Long, and Sinéad Harnett. The album is available to stream on all music streaming services and platforms now.

Big Femme Energy, filled with affirmations of self-empowerment, autonomy, and strength, is Femme It Forward’s latest step towards fostering more inclusivity in the music industry. The first of its kind compilation album of original songs features a female writer on every song, and is led by an all-female team of artists, creatives and executives such as Heather Lowery (Executive Producer), Annie Bercy (Video Director), Katherine Realpe (Behind the Scenes Director), Marcella “Ms. Lago” Araica (Mixing Engineer), Piper Payne (Mastering Engineer) and more. To further expand on Femme It Forward’s overall commitment to infusing women throughout all areas of the business’s operation, the conglomerate has also joined forces with distribution partner Stem and Parx Studios to develop its creative content.

Big Femme Energy is an expression of the unique duality of power and delicacy. Its about family, love, sisterhood, and the experiences that connect us as women. It celebrates the power, and achievements of women and girls, while sharing stories of insecurities, vulnerabilities and navigating mistakes, which every young woman can feel empowered by. It pays homage to those who came before us while paying it forward to those who will come after us,” said Heather Lowery, Executive Producer of Big Femme Energy. “From our all-female show lineups and the announcement of our Next Gem Femme mentorship program to the release of Big Femme Energy Volume 1 and the upcoming launch of our new indie label; Femme It Forward is truly a vessel to promote messages of intersectional feminism and empowerment while increasing the numbers for women in music across the board – from the artists, producers, writers and engineers to the executives and creatives behind the scenes. Were moving beyond just live events and entertainment; were changing the face of the music industry.

The skillfully curated album juxtaposes a soulful sound on tracks like “While I’m Alive” by Lauren Jauregui and “Who New by Tierra Whack, with powerful, high-energy tracks like “Cut ‘Em Off by Kiana Ledé; all with an underlying theme of empowering women to embrace their best selves. Paying homage to industry veterans that have paved the way was a common theme throughout the album with artists like Rapsody proclaiming “I think I’m Mary J, always did it how I wanted” in reference to Mary J. Blige on “Iconic” and SAYGRACE sampling Brandy’s “Have You Ever” on “If There Really Is A God.” From Tayla Parx’s unapologetic proclamation that this world would be nothing without women on the opening track “Mother Nature to Sinéad Harnett’s reminder that “inside you’ve always been enough” on the outro “Crown”, Big Femme Energy is full of quintessential summer anthems that will inspire women for generations to come.

Amazon Music, PUMA, and Glossier will further amplify Big Femme Energy with the release of new original content from the making of the album. Femme It Forward is also committed to donating a portion of the proceeds of all album sales to Next Gem Femme, its annual mentorship program focused on enhancing the futures of women of color by providing them with access and opportunities.

For more information about Big Femme Energy please visit the official website. 

BIG FEMME ENERGY VOLUME 1 TRACKLISTING

  1. “Mother Nature” Tayla Parx
  2. “While I’m Alive” Lauren Jauregui
  3. “Who Knew” Tierra Whack
  4. “Iconic” Rapsody
  5. “Cut ‘Em Off” Kiana Ledé
  6. “What You Deserve” Ambré
  7. “If There Really Is A God” SAYGRACE
  8. “At Your Worst” Baby Rose
  9. “Plain Jane” Muni Long
  10. “Crown” Sinéad Harnett

About Big Femme Energy

Big Femme Energy, an all-female compilation album filled with affirmations of self-empowerment, autonomy and strength is Femme It Forward’s latest step towards fostering more inclusivity in the music industry. The skillfully curated album juxtaposes soulful tracks with quintessential, high-energy anthems, all with an underlying theme of empowering women. Big Femme Energy is a public service announcement reminding women and young girls everywhere that they’ve always been enough.

About Femme It Forward

A joint venture with Live Nation Entertainment, Femme It Forward is a female-led music and entertainment company that centers its mission in celebrating, educating, and empowering the industry’s most creative and accomplished female visionaries through multi-format, multi-market consumer experiences. We produce music festivals, concerts, original music, original content, comedy shows, philanthropic endeavors, panels, college engagements and more. For more information on Femme It Forward, visit FemmeItForward.com. For live updates and to join the conversation, follow #FemmeItForward on Twitter, Instagram and Facebook.

Sickbrain Silence image for use by 360 Magazine

Siiikbrain × Silence

Siiikbrain, aka Caroline Miner Smith, released the music video for her most recent single Silence.

Experimental rock artist Siiickbrain has unveiled her latest single, Silence, today. The intoxicating track pairs the artist’s unique blend of sensual singing, soul-capturing screams, and emotionally gripping lyrics. The accompanying video is premiering exclusively with NYLON today.

“The song, which kicks off as an angsty and tumultuous hyperpop track about the trappings of love, gets amped up several notches during its screamed intermission.” – NYLON

“While recording this song, I was thinking about how love can make you blind to how toxic a situation can be,” Siiickbrain shares on her release. “The video is based around the idea that in your mind you see things differently than how they really are when you’re drowning in emotions. For the video, I also wanted it to be really stylized and just lean into the fashion side of things in a really creative way.”

Siiickbrain is the musical persona of Caroline Miner Smith. She grew up in a rural town and was always drawn to music but was afraid to dive in fully. While establishing herself as a highly desired model in New York City, Caroline started writing poetry as a means to cope with her own anxiety and personal demons. After moving to Los Angeles, Caroline was hit with a very close personal loss. “I really was hit with the reality that life is too fragile. I want to do what makes me happy and realized that I had nothing to lose by taking this leap. I just want to reach people and help them feel empowered to be themselves.”

Most recently, Siiickbrain joined Skrillex and Swae Lee on their propulsive track, Too Bizarre. She also teamed up with incomparable Russian protest art collective Pussy Riot to unleash an electrifying anthem, POWER, which drives home the idea that women can take back any power that was ever taken from them. Inspired by her favorite movie Fight Club, the music video showcases an all-female cast of bright, young rising stars like phem, Chloe Chaidez, and more fighting it out, highlighting the raw power of women. The video was directed and produced by Andrew Sandler and part of the team behind Machine Gun Kelly’s Downfalls High, which Siiickbrain appeared in.

The visually-stunning music video is yet another iteration of Siiikbrain’s edgy, intoxicating, impactful style. Paired with her unique vocals and heart-thumping beat, this video is a must-see.

TRI.BE illustration by Heather Skovlund for 360 Magazine

TRI.BE × CONMIGO

UNIVERSAL MUSIC GROUP KOREA’S FIRST K-POP IDOL GROUP TRI.BE RELEASE SECOND SINGLE ALBUM CONMIGO TODAY
 
FEATURING SINGLES “RUB-A-DUM” AND “LORO”
 
LISTEN HERE

WATCH THE VIDEO FOR “RUB-A-DUM” HERE

Accelerating a rapid rise to the forefront of international culture, Universal Music Group Korea’s first K-POP idol group TRI.BE unveil their second single album, CONMIGO, today via Republic Records. It features the title track “RUB-A-DUM” and accompanying anthem “LORO.

Listen to CONMIGO HERE and watch the video for “RUB-A-DUM” HERE.

With CONMIGO, these fiery and fierce women only amplify their signature Girl Swag, radiating contagious levels of self-confidence in the process. As a high-energy call-to-arms, “RUB-A-DUM” nods to the timeless tale of the Pied Piper and invites fans to follow with the clarion call, “Everybody come play with TRI.BE, making it irresistible not to. On “LORO” –– Spanish for “Parrot” –– the girls preach about finding confidence in your true self. They might just urge you to mirror TRI.BE’s magnetic moves, much like a parrot. Musically, the multinational group fuses a young and refreshing mix of Dancehall and Reggaeton beats like never before.

Reflective of the title, CONMIGOor “With Me” in Spanish—the group welcomes an alliance from all who want to come and dance. “RUB-A-DUM” and “LORO” elevate TRI.BE’s eclectic charisma as they continue their boundary-breaking rise.

The first-of-its-kind quadrilingual group, TRI.BE consists of seven members—SONGSUN, JINHA, HYUNBIN, and SOEUN hailing from Seoul, KELLY and JIA from Taipei, and MIRE from Tokyo—and speaks and sings in English, Chinese, Japanese, and Korean. Earlier this year, they teamed up with two of the most famous K-POP producers in the world, S.Tiger [BEAST, IU, 4Minute, MOMOLAND, EXID, T-ARA, Apink, HyunA] and none other than TRI.BE’s supportive big sister EXID’s ELLY, for the two tracks on TRI.BE Da Loca, generating 5 million-plus streams right out of the gate. The two have come together yet again with TRI.BE to create another masterpiece, CONMIGO.

TRI.BE’s name comes from the combination of the words “triangle,” which signifies the most perfect shape, and “being,” leading to the slogan, “We are perfect as we are. The group conveys the message of self-love and confidence by unapologetically flaunting their key concept of Girl Swag.

Girl Swag goes global in 2021 thanks to TRI.BE.

TRI.BE SOCIALS

YouTube
Twitter
Facebook
Instagram
TikTok

Empowering women by Heather Skovlund for 360 Magazine

Lauren Rottet Pays Tribute

Architect and Interior Designer Lauren Rottet pays tribute
to Women’s History Month

Rottet’s ongoing commitment to her profession is female-forward

Lauren Rottet, FAIA, FIIDA, internationally celebrated architect, designer, and founding principal/president and owner of Rottet Studio, acknowledges Women’s History Month, and her continuing commitment to the design industry and to women who create public and private spaces.

A WBE-certified business, Rottet Studio occupies a unique place in the industry – over 60% of their full-time staff are female. Rottet is also the first woman in history to be elevated to Fellow status, the highest membership honor, by both the American Institute of Architects (AIA) and International Interior Design Association (IIDA).  In the past two decades, Rottet has broken new ground with award-winning furniture, office, workplace, and hospitality design.  Her firm’s output totals more than 65 million sq. ft. of built design.

“I was raised by a father who told me that there wouldn’t be a difference between men and women in my generation, and I needed a career so that I wouldn’t need to rely on anybody else.” This is how Rottet described her decision to study architecture, after forgoing a career in medicine. “Fewer than 10 percent of women graduated in my class, but I didn’t really think consciously about being a woman in architecture. I never really thought about it as a male field,” she adds.

“I think probably the best career advice I ever received, was just to listen. You want to immediately come up with a solution or an idea, and instantly respond, but I think if you sit back and listen to the parameters,
to what the client wants, what the surroundings tell you about a project, I think that’s probably the most helpful professional advice one can give.” 

“They always say, ‘Hire your replacement, because then you can do bigger and better things,’” she says about the hiring and mentoring process. “The key to being a good mentor is recognizing when you can’t do it all by yourself, and that you have to teach someone else how to do it. The education of our staff, and of our clients is absolutely key.”

Mosquito illustration by Heather Skovlund for 360 Magazine

Mosquito Season

How to Prepare for Mosquito Season

Mosquito season is right around the corner. If you happen to live in warmer regions of the country, you might already be seeing some mosquito activity around your home. Even if it will be a couple of months until the warm weather reaches your part of the country, it is very important to prepare for mosquito season early.

Here is why you should begin to prepare for mosquito season early and some ways to do that:

Why should I prepare for mosquito season early?

  • Mosquitoes may already be in your yard: While they seem to disappear in the colder months of the year, some mosquitoes can in fact survive the winter. How? Through a process called overwintering. Overwintering is when female mosquitoes lay their eggs before winter, and the eggs survive and eventually hatch when temperatures rise again.
  • Being prepared means avoiding unnecessary hassle: Why wait until your yard is filled with mosquitoes to do something about them? By preparing early, you can lessen the stress of mosquito season and focus on enjoying your outdoor space.

How should I prepare for mosquito season?

There are a number of ways you can get ready for the beginning of mosquito season and help prevent bites around your home. Below are a few:

  • Hire your local mosquito control company: The best way to beat mosquitoes is to enlist the help of a professional. Our specialists at Mosquito Authority are committed to doing everything possible to ensure your home and yard are mosquito-free zones. Our treatments are even designed to break up the 21-day lifecycle of mosquitoes, which means you won’t be bothered in between treatments.
  • Be aware of the best mosquito repellents and how to use them: Although your home will be mosquito-free after your Mosquito Authority treatments, other outdoor areas might not be. If you are planning on hiking, going to the park, or participating in any other outdoor activities in the spring and summer, make sure to apply insect repellent. The Centers for Disease Control and Prevention recommend using products that contain DEET, picaridin, oil of lemon eucalyptus, or other EPA-registered products.
  • Make sure your yard isn’t a breeding ground for mosquitoes: Mosquitoes need water to lay eggs, which is why any areas of standing water make for popular mosquito breeding grounds. As the snow begins to melt (or you start to experience more rainfall), standing water will start building up around your yard. A big part of DIY mosquito control is getting rid of standing water near your home; this includes tipping over items like trash can lids, tire swings, and children’s toys to empty the water out.

Joe Malinowski is the director of pest management for Mosquito Authority and Pest Authority. He has worked on the operational and corporate side of top companies in the pest control industry. Malinowski served as vice president of technical services at Orkin and vice president of sales for B&G Equipment Company. He also helped launch new and innovative products in the industry for ForeFront Product Design and SenesTech. Operational roles at the branch, regional, and divisional levels have given him an understanding of profit and loss, customer and employee retention, correct product and equipment selection, and precise training to ensure exceptional service.

guitar, rock, strum, tabs, strings

How Women Can Overcome Music Industry Challenges

By Deborah Fairchild

If someone were to ask me how I managed to thrive in a male-dominated industry and rise to the position of president at VEVA Sound – and how other young women could similarly succeed – here would be my response:

For me, it has always been about focusing on the work and knowing that if you just do that, everything else will take care of itself. When something needs to happen, just get it done. 

Get it done even if it seems like a menial task. Get it done even if there’s no immediate reward being dangled in front of you. And get it done even if there is no clear indication that what you’re doing will result in a promotion, a raise, or other good things happening somewhere down the road.

Putting in the time and effort doesn’t necessarily guarantee success in the music industry (and likely not in any industry). But success can’t happen without that time and effort.

This approach to the working world goes all the way back to my first studio internship. Whatever task was placed before me and needed to be accomplished, I would do it – right down to the unfulfilling but necessary job of cleaning the toilets. (And yes, I actually cleaned toilets. The music industry isn’t always a glamorous world.)

I think that I knew, even at a young age, that if I just kept my attention on the work at hand, and concentrated on what I was doing versus what everyone else was doing, success would find me.

That proved to be true, and this approach continues to pay dividends for me to this day – and maybe could do the same for young women who are probably much like I was several years back, cultivating dreams and ambitions.

In my case, I always loved music and I also had a technical mind. It was a matter of taking those two things and mixing them together, which is why I got my degree in audio engineering. Once I finished college, working as an archival engineer gave me a steady income and allowed me to be around music all day. The rest is history.

Of course, all of this still leaves the question of whether it Is more difficult for a woman than a man to achieve success in the music industry. Certainly, women are underrepresented in our industry, as they are in many others. To give you an idea of that underrepresentation, a study released in 2019 by the USC Annenberg Inclusion Initiative looked at 700 popular songs. What that study found was that women accounted for only 21.7% of artists, 12.5% of songwriters, and 2.7% of producers. 

I also can report that over the years I have encountered situations where a man could do or say one thing, but I know it would be unacceptable for me to do or say the same thing.

So, yes, a young woman with ambitions to enter our industry will face challenges, but those challenges shouldn’t deter you. 

After all, the music business is hard for everyone – male or female. Breaking in is tough. Then navigating the business once you’re in is difficult. Finally, it can be extraordinarily challenging to continue to succeed in the business over time, even after you’ve had your initial success. 

The key is to set aside any negative thoughts about all those challenges and focus on what you can control. Be determined to do the work and strive to learn everything you can from everyone you can. 

People are fond of saying, “It’s not what you know, it’s who you know.” That’s true only to a degree. Who you know may bring opportunities initially, but what you know gives you staying power in this business. 

Ultimately, knowledge and determination have been the two most important factors in my success. They can be for others as well.

About Deborah Fairchild

Deborah Fairchild, president of VEVA Sound (www.vevasound.com), started her career with the company as an archival engineer in 2004. In the past 16 years, she has risen to lead the company in all facets of the business. She has grown VEVA into a global entity servicing major labels in North America and Europe, establishing offices in New York, Los Angeles, and London in addition to the company’s headquarters in Nashville. Fairchild has kept VEVA at the forefront of technology and continues to evolve and adapt VEVA’s services and technology to assist the needs of their extensive client base. She advises many label executives, producers, engineers and artists seeking archival and asset management solutions. 

Szemui ho, 360 MAGAZINE, illustration, tennis

Tips on how women can develop Upper body Strength:

Grassroots Fitness Project has been promoting Women’s Strength for over a decade. Presently our most popular class is Women’s Strength which is a 6 week program that teaches all skill levels, fundamental lifting patterns of strength training in a supportive women’s only environment. Using Grassroots Fitness Project as a human performance laboratory we found that there are three main factors which affect developing upper body strength safely.

  1. Adequate levels of shoulder mobility
  2. Core strength and spinal stability.
  3. Developing a learner’s mentality.

Poor shoulder mobility is usually the issue when we hear, “Oh I tried fill in the blank training method, and it ruined my shoulders.” What is usually the case is participants enter these classes with less than optimal flexibility in the shoulders which reduces full ROM (Range of Motion). Loss of range of motion prevents optimal positioning and develops compensation patterns which forces stabilizing muscles to perform work as primary movers. An example of this would be over head presses. If the client lacks the ability to flex their shoulder 180 degrees which basically put; Bringing biceps to ears with shoulders blades retracted, the client will struggle to get the wrist, elbow, and shoulder aligned vertically. When this is the case clients tend to over work the rotator cuff tissues and/ or hyper extend at the low back to achieve vertical positioning of the arms. Poor shoulder mobility and flexibility= No Bueno
To assess shoulder mobility place your butt, head and entire spine onto wall with feet slightly ahead of you. With your arms starting at your side bring your knuckles to the wall above you whilst keeping your entire spine including the low back on the wall. If you are unable to get full shoulder flexion you should work on shoulder mobility first.

Core strength and spinal stability. Core strength begets increased spinal stability. Deeper than the muscles you want to see in the mirror are your deep core musculature comprised of the Transverse abdominus, Spinal erectors, Multifidus, Gluteals, Hip flexors, and Abdominus rectus.
Easiest assessment for adequate core strength is the prone bridge on your elbows for 60 seconds. Face down, on your elbows feet behind you. The body should be held in a straight line from shoulder to ankles. While in this position pull your belly button to your spine, attempt to tighten your quadriceps, buttocks, and activate your pelvic floor musculature “Kiegel” muscles. A one minute plank in good position is a good benchmark to use to assess core strength.

Developing the learners mentality allows all of the attendees to put down the preconceived expectations of performance, strength, and athleticism. We encourage people to embrace their ability level as a starting point to move forward from. The learners mind is about setting the goal around getting better at the respective skill, every workout. If we can get the client to focus on getting better given enough time becoming great is inevitable.

With all that said, we were inspired by Stan Leprotti’s La Sierra High School Warm-up from 1957 and tweaked it to meet the needs of our population. This is a great everyday workout, vacation workout, feeling lazy workout, I ain’t got time work out program that elicits flexibility, endurance and a ton of upper body strength. A version is posted HERE.

20 Jumping Jacks
5 Push-ups or Shoulder Taps
20 Alternating Windmills
5 Push-ups or Shoulder Taps
50 Side Straddle Hops
5 Push-ups or Shoulder Taps
50 Striders
5 Push-ups or Shoulder Taps
50 Toe Hops
5 Push-ups or Shoulder Taps
10 Squat thrusts
40 Mountain Climbers
5 Push-ups or Shoulder Taps

Szemui ho, 360 MAGAZINE, illustration, tennis

Is Serena Williams the most influential sportswoman ever? 

There are few things that magazines, websites and blogs like better than a good “who or what is the greatest” article. It gives writers the chance to inflict their opinions on others and inevitably provokes controversy and debate as readers chip in as to how the Ferrari Testarossa is a better supercar than the Lamborghini Diablo or why Daniel Craig will never be as good a James Bond as Sean Connery. 


When it comes to sport, the debate ratchets up a notch. Comparing the top achievers from different sports is difficult enough, but when you are also talking about different eras, it becomes an exercise in the futile. Still, even in a top ten in no particular order, there are certain names you are certain to see. These might include Joe Montana, Pele, Usain Bolt, Michael Schumacher, Tiger Woods, Roger Federer, Mohammed Ali and Michael Jordan to name just a few. 

Different people from different eras with very little in common, right? Well, not exactly. Look at that list again and there is one fundamental thing they all share. In short, there’s a complete absence of female representation. In some ways, that is not surprising, not because women are any less talented in sport but because, for so many years, women’s sport has lagged behind the men in terms of spectator support, media coverage and funding. You need only look at the pay gaps between the top male and female players to see it. In soccer, for example, the top male player earns around 100 times more than his female counterpart, while in boxing, the difference between Saul Alvarez and Katie Taylor’s top pay days is a factor of almost 1000.

Yet there is one sport in which the divide, while still present, is far less pronounced. Over recent years, women’s tennis has attracted higher viewing figures than the men’s game. In part, that’s due to the nature of the serve producing fewer aces, more rallies and therefore a better spectacle. But it is also due to the pioneering and inspirational nature of one woman who has been at the top of the game for two decades and fully deserves a place on any all time list you can think of. 

A legend of the game

Before we even consider anything else, let’s look at Serena Williams in purely sporting terms. Having turned pro at the age of 15, she has been on the professional tour since October 1995, almost a quarter of a century. Tennis players of either sex typically peak in their mid to late 20s and are past their best at 30, yet at age 38, Serena is still ranked in the top 10. 

To put it bluntly, Serena has owned women’s tennis for two decades, and you have to feel a little sorry for other pros who have been unfortunate enough to be on the circuit in the Serena era. There are only two other players that have managed to grasp the number one spot more than twice during Serena’s dominance. One is Kim Clijsters and the other Maria Sharapova. 

The latter seemed set to embark on a period of her own domination, yet over a 16 year period, Sharapova has won only three of her 23 professional encounters with Williams. Indeed, aside from one walkover last year when Williams had to pull out of the French Open, it’s been an incredible 15 years since Sharapova last beat Williams at the JP Morgan Chase Open in 2004 – that’s a run of 19 defeats for the Russian.

As for out and out victories, Serena is also comfortably at the top of the pile. By winning the Australian Open in 2017, she took her grand slam tally to 23 to go one ahead of Steffi Graf. Not only was she 35 years of age, but it later emerged that she was eight to nine weeks pregnant at the time. Her record also puts her comfortably ahead of the most successful male tennis star, Roger Federer, who has 20 grand slam titles to his name. 

Overcoming adversity

Achieving greatness in sport, or in any discipline, often takes more than skill and talent, however. It is this extra factor that catapults Serena to more than just a sporting legend and makes her an inspiration to girls and women across the globe. 

Beating the opposition is one thing, but when your fiercest rival also happens to be your big sister, it adds a whole new dimension. Yet Serena and Venus’ dominance did not go down well in all circles. Until they arrived on the scene there was an embarrassing lack of non-white pros on the circuit, male or female, and both faced both casual and sometimes overt racial abuse on their journey to the top. 

This culminated in the India Wells fiasco in 2001, when Venus withdrew from the semi final at short notice, citing a knee injury, to effectively allow her sister a free pass to the final. Media speculation that this had been orchestrated by Venus and Serena’s father Richard Williams led to booing from the crowd that took on ugly racist overtones. As recently as this year, the racial slurs have continued, including some outrageously obnoxious comments from a Romanian TV presenter.

Both sisters’ determination to inject their own style into their tennis has also attracted criticism. Their choice of clothing and accessories that added expression to the somewhat staid world of tennis whites resulted in frequent and very personal attacks from media commentators. 

21st century influencer

As well as coming through this adversity with a world leading record and her head held high, Serena’s determination to do things her way has also earned her place as one of the biggest style icons to emerge from the world of sport. 

On top of her many sponsorship and endorsement deals, both Puma and Nike have released special product lines bearing her name. In 2004, Serena released her own jewelry brand, Aneres, and last year, she launched the Serena clothing line. 

Yet her influence goes way beyond fashion. Serena has proved that anything is possible. Even now, in the twilight of her career, she shows that same determination that has been core to her success, and this is what makes her one of the most influential women of our generation. 

Taylor Swift, 360 MAGAZINE


TAYLOR SWIFT WILL BE THE FIRST WOMAN
IN HISTORY TO OPEN AN NFL STADIUM

Taylor Swift announced U.S. and international concert dates and festivals in 2020, which include Lover Fest West and Lover Fest East, her only U.S. concert dates in 2020. Opening acts for Lover Fest West and Lover Fest East will be announced soon. Taylor Swift will be the first woman in history to open an NFL Stadium on July 25 and 26, 2020 at SoFi Stadium in Los Angeles, California. Lover Fest West kicks-off SoFi Stadium’s inaugural year of events, located at Hollywood Park. The following weekend, July 31 and August 1, 2020, Lover Fest East will hit Gillette Stadium in Foxborough, Massachusetts (each date ticketed separately).

Lover Fest West at SoFi Stadium and Lover Fest East at Gillette Stadium will be produced by Taylor Swift Touring and promoted by the Messina Touring Group (MTG). Existing Taylor Swift Tix Verified Fans will have the opportunity to RSVP starting today for Preferred Presale Access at VerifiedFan.Ticketmaster.com/TaylorSwiftTix.Taylor Swift Tix powered by Ticketmaster Verified Fan, a unique, fan-first technology built to help artists get tickets into the hands of fans who intend to go to the event, will have access to tickets ahead of the public on-sale on October 14, 2019. Registration for new Verified Fans opens on Thursday, September 19th at 4 p.m. ET/ 1 p.m. PT.

In addition, through Capital One’s multi-year partnership with Taylor Swift, an exclusive allocation of tickets has been set aside for Capital One cardholders, who will have priority access to purchase tickets on October 15 and 16, 2019. Public on-sale will be October 17, 2019. General ticketing and on-sale information is currently available at TaylorSwift.com

2020 U.S. and International Dates:
June 20 – Werchter Boutique (Werchter, Belgium)
June 24 – The Waldbühne (Berlin, Germany)
June 26 – Oslo Sommertid (Oslo, Norway)
July 1 – Roskilde Festival (Roskilde, Denmark)
July 3 – Open’er Festival (Gdynia, Poland)
July 5 – Festival de Nîmes (Nîmes, France)
July 9 – NOS Alive (Oeiras, Portugal)
July 18 – Allianz Parque (Sao Paulo, Brazil)
July 25 – SoFi Stadium (Los Angeles, California)
July 26 – SoFi Stadium (Los Angeles, California)
July 31- Gillette Stadium (Foxborough, Massachusetts)
August 1- Gillette Stadium (Foxborough, Massachusetts)

Please visit TaylorSwift.com for upcoming international on-sale information. Additional U.K. and international dates and festivals will be announced soon.

About SoFi Stadium
SoFi Stadium, the new home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a 298-acre global sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium has already secured Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028. Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and a 6,000-seat performance venue. Hollywood Park anticipates an initial phase of more than 1.5 million square feet of retail and office space, 2,500 residences, a hotel and more than 20 acres of parks. For more information about SoFi Stadium, visit www.SoFiStadium.com or @SoFiStadium on Instagram and Twitter.

About Capital One
At Capital One we’re on mission for our customers – bringing them great products, rewards, service, and access to unique and unforgettable experiences they are passionate about. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation and interaction to provide consumers with products and services to meet their needs. Learn more at capitalone.com/access.