FAIRMONT TAGHAZOUT BAY – A NEW DEFINITION OF COASTAL LUXURY
Located on the shores of the Atlantic Ocean, the much-anticipated five-star Fairmont Taghazout Bay has opened in Morocco, introducing a new design by Wimberly Interiors that redefines contemporary coastal luxury.
The stunning surroundings of Agadir became a source of inspiration for the designers who spent eight years working on the project, taking cues from local textures and techniques and the awe-inspiring landscape. The result is an authentic, layered look and feel that’s reflective of the mountainous terrain, sand and sea, with accents of geometric patterns, colours synonymous with the region, and signature Fairmont elements.
Upon arrival, guests are taken on a journey – overlooking a village beyond that leads to the sea. Across the site, the interior design integrates with the buildings’ shapes and forms – with views framed throughout and a series of internal courtyards that nod to the traditional riads of Morocco.
Inside, a natural and organic approach to materials is punctuated with vibrant color, highlighting Moroccan artistry and referencing local Berber design. Firmly grounding the guest in the destination of Taghazout, Morocco’s signature mint tea – with its unique taste in each region – is ceremonially poured as a welcome gesture, creating a truly unique experience that celebrates people and place.
A sense of place was integral to the Fairmont Taghazout Bay’s identity. It was important for our design team to draw on the rich craft and patterns of the region, like traditional zellige tiles, tadelakt plaster and brick- and metalwork, complemented by a colour palette of deep, inky blues and neutrals, says Rachel Johnson, Senior Vice President and Studio Director of Wimberly Interiors London. Decorative lighting and rugs were sourced throughout the country, ensuring that feature furnishings highlighted the strength of Morocco’s artisans, Rachel adds.
Food and Beverage Design
Damien Follone, Senior Associate and Senior Designer, Restaurant and Bars at Wimberly Interiors London, said: Morocco has a rich culinary identity, which led us to explore the food scene in cities like Marrakech, Essaouira and Agadir to better understand the breadth and diversity of the cuisine. The research guided the F&B experiences across the Fairmont Taghazout Bay, like the local Berber culture of sharing and cooking methods such as the tagine. The souk and Taghazout’s proximity to the sea also informed both the food direction and design across The Commons, Beef and Reef and Japanese.
All-day dining – The Commons
A play on colour and material from the region, the all-day dining references Souk El Had in Agadir. The arches in The Commons restaurant were constructed by local craftspeople, with local bricks.
Pool bar and grill – Beef & Reef
Seamlessly integrating with the outdoors, this relaxing space encourages guests to connect with the landscape. Blurring the lines between the restaurant, pool, and sea beyond, this intimate yet airy space references a traditional Tataoui Berber ceiling.
The Japanese Restaurant
This destination dining experience uses local textures, materials, and delicate details to create a Japanese aesthetic. Animated and lively, it features contemporary Moroccan metalwork with aged, hammered copper.
The multi-level experience is a nod to traditional Moroccan courtyards and gardens, and the spa nestles quietly in an enclave of beautifully landscaped small buildings. From a sculptural staircase at the reception overlooking the spa gardens, to the sunken hammams, the spa is a truly Moroccan experience. Moroccan tadelakt plaster walls and zellige tiles are focal points – adding to an authentic, calm experience.
For more information on the Fairmont Taghazout Bay, visit their website.
About Fairmont Taghazout Bay
Fairmont Taghazout Bay is the ultimate Oceanside getaway in the region of Agadir. Nestled in the heart of Taghazout Bay, the resort sprawls on 18 hectares of olive groves and argan gardens with the Atlantic Ocean as its backdrop. The resort features 127 rooms, 15 suites and four villas, each with a unique architectural and interior design. Fairmont Taghazout Bay offers a wide variety of culinary experiences through different themed restaurants and bars, including Morimoto restaurant, The Commons restaurant, Beef & Reef restaurant, and NOLA bar, Junipers bar and Iris tea lounge. Serenity begins with the calming power of the ocean and continues at the resort’s spa, where guests can discover a peaceful environment ideal for wellness retreats and relaxing experiences. Also on offer is the more than 1400 m² Fairmont Spa, which includes eight treatment rooms, invigorating hammams and a magnesium swimming pool, along with an ocean view Yoga Studio and fitness center as well as hair and beauty salon offering a selection of health benefits. Fairmont Taghazout Bay offers a wide range of function rooms available for all types of events and celebrations spread out on over 1000 m². The venue includes a Grand Ballroom, junior ballroom, Meeting room, and boardroom.
Fairmont Hotels & Resorts is where occasions are celebrated and history is made. Landmark hotels with unrivalled presence, authentic experiences and unforgettable moments have attracted visitors to Fairmont and its destinations since 1907. The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs and Fairmont Peace Hotel in Shanghai are but a few of these iconic luxury hotels, forever linked to the special places where they reside. Famous for its engaging service, grand public spaces, locally inspired cuisine and celebrated bars and lounges, Fairmont promises the grandest of moments that will be remembered long after any visit. With a worldwide portfolio of more than 80 hotels, Fairmont also takes great pride in its deep community roots and leadership in sustainability. Fairmont is part of Accor, a world leading hospitality group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries.
Visit Fairmount and Accor’s website.
About Wimberly Interiors
Wimberly Interiors, a design studio of WATG, has established itself at the forefront of hospitality design, delivering inspired designs that integrate reality with emotion, and ranking 59th in Interior Design Giants of Design Top 100 of 2020 and 19th in the 2020 Top 100 Hospitality Giants.
In 2020, Wimberly Interiors designed projects in over 20 countries on five continents on behalf of distinguished brands such as Ritz-Carlton and Ritz-Carlton Reserve, EDITION, W Hotels, Dream Hotel Group, Moxy, Hotel del Coronado, Nusr-Et, Park Hyatt, Four Seasons, Rosewood, Viceroy, Fairmont and Belmond. The firm’s exceptional designs begin with a compelling story and a spirit of curiosity that inform and intrigue guest experiences with unique expression.
Winner of over 60 awards and accolades, the studio’s marquis hospitality projects include the Hotel Del Coronado, Ritz-Carlton Amelia Island, Park Hyatt Aviara Resort, Golf Club & Spa, Belmond Venice Simplon-Orient-Express, Nusr-Et Beverly Hills, The EDITION Abu Dhabi, Dream Hotel Downtown New York, Marquee New York, Chroma Seoul, Bellagio Shanghai, Rosewood Baha Mar, Four Seasons Los Angeles, Bentley Suite at The St. Regis New York, Hotel 50 Bowery NYC, YOTEL Washington DC, Viceroy Kopaonik Serbia and Viceroy Ombria Resort in Portugal.
Wimberly Interiors has strategic design studios in New York, Los Angeles, London, Singapore and Shanghai.
For more information please visit Wimberly Interiors.