Posts tagged with "Netflix Original"

Vijay Mallya illustration by Kaelen Felix for 360 MAGAZINE Netflix article.

King of Good Times

By Hannah DiPilato

Last month Netflix released a new documentary that gives an inside look at the corruption and greed of some of India’s most prominent billionaires. The first episode tells the store of Vijay Mallya’s extravagant life that takes a drastic turn. 

Vijay Mallya was born to Vittal Mallya, an entrepreneur who founded the United Breweries Group. When Vijay Mallya was only 28 years old his father died suddenly and Mallya had to follow in his father’s footsteps and run a business empire. 

When Mallya took over his father’s business he shook everyone up with his lifestyle. In an interview, he was compared to Donald Trump to which he responded he was “nowhere near bankruptcy,” an ironic foreshadowing to his future. He also talked about having many enemies. 

Alcohol is not viewed in India as it is in America and in some states of India alcohol is banned. Due to this negative stigma, Mallya needed a different way to advertise his brand. He became a pioneer for different kinds of advertising. He used surrogate advertising to promote his company while keeping the sale of alcohol disguised, instead he advertised soda. The brand was still high profile even if the beer wasn’t what was being advertised. In 1996 the World Cup was hosted in India and Kingfisher launched a campaign with a catchy jingle that was a memorable success. 

Vijay Mallya’s genius was making his lifestyle the centerpiece of the brand. He became known as “the king of good times” and this became Kingfisher’s tagline. He knew how to build his image off of this to make everyone desire the lifestyle he was living. According to Sid Mallya, Kingfisher became “more than just a beer, it became a lifestyle” and everyone aspired to live like the king of good times. Vijay Mallya was one of the first people in India that wasn’t afraid to live lavishly and use his money unapologetically. 

In 2003 Mallya survived a devastating helicopter crash. The ride was only supposed to be a short 45 minutes and Mallya’s executive assistant, Tushita Patel, recounted the terrifying crash in the documentary. It was her first helicopter ride and she thought she was going to die. Mallya survived the crash and said, “Miracles do happen, there’s obviously a message from above.” He believed he would use his “second life” to the fullest.  

Mallya became one of the world’s largest liquor producers, but that wasn’t enough for him; he wanted to be recognized all over the world as more. In one recording he explained he wanted to be “a catalyst for change.” He had an urge to be number one, the boldest and brightest and he would do whatever he could to get there. 

The next year in 2004, Mallay got in touch with Alex Wilcox to help begin the next Kingfisher adventure. Here is where Kingfisher airlines began. Mallya created a promotional video that showed how luxurious and unique flying on Kingfisher airlines would be. Mallay appealed to the rising middle class of India, larger than the population of The United States, and knew this would be the perfect consumer for this new flying experience. This was beneficial to Kingfisher as another way to advertise and promote the flamboyant lifestyle. 

On Sid Mallya’s 18 birthday the airline was officially launched. At first, the airline was a rapid success. The brand focused on high-frequency and low-cost eliminating serving meals and first-class like many other airlines. The airline sent the message “everyone is welcome here.” 

Although the company was thriving, in 2005 Mallya went behind the back of Alex Wilcox and spent billions of dollars on new planes. The airline was no longer going to be the same low-cost service it once was, this was not what the market wanted. The desire to expand the airline began to put Mallya in debt as he borrowed money from the bank. Mallya continued to expand and eventually, Wilcox could no longer help Kingfisher airlines; the two men had different expectations for the future of the company. 

Mallya’s debt continued to grow as he continued to buy into more companies. In 2008, the global economic downturn stopped people from traveling, Kingfisher airlines was not making what it needed to, daily, to survive. The company continued to fall into a pit of large debt through 2009 and 2010. The reports of the business numbers were published and scrutiny of the company was heightened. The flights were even running out of food and the crew was giving away their meals to customers. Although things were bad, Mallya thought he could save his airline. 

By 2011 Mallya was doing everything to save the airline. The workers of Kingfisher were severely underpaid. Many went on strike and the wife of an airline worker committed suicide because of the financial stress. Mallya begged his employees not to turn to the press, but eventually, his true character was revealed. He could have paid off some of his debt out of pocket but refused. Eventually, the license of Kingfisher Airline was suspended, the money had run out and the airline closed. 

When Mallya’s 60 birthday came around in 2015, he did not shy away from another profligate party. This party created a negative view towards Mallya and he was seen as a theft that did not care about the lives of his employees. This tipping point led to an investigation into his finances and prosecutors believed he was hiding his finances. Allegations against him included money laundering and fraud. 

Mallya fled to London with no plan to return against the orders of the government. He said, “I disprove the narrative that I stole money.” He was charged by the UK court for money laundering, conspiracy and cheating. Some argued there are worse criminals that need to be caught, while others declare he is a thief and needs to be prosecuted. His son Sid concluded because this was a “lifestyle brand, he was easier to target.”

Mallya has sold most of his business and as of summer 2020, he remains in London where he continues to fight all charges against him. You can watch the documentary on Netflix along with the next two episodes of Bad Boy Billionaires: India.

Sabrina Carpenter illustration done by Mina Tocalini of 360 MAGAZINE.

Sabrina Carpenter – Let Me Move You

Singer, songwriter and actress Sabrina Carpenter releases new track Let Me Move You (from the Netflix film “Work It) today. The Netflix film, in which Sabrina stars and executive produced, premieres August 7th.

In 2014, Carpenter released her debut album Can’t Blame a Girl for Trying and booked a recurring role as Maya Hart on Disney Channel’s Girl Meets World. From Broadway to films, to TV to music, the 21-year old Sabrina Carpenter will only continue to surprise with her many talents.

Follow Sabrina Carpenter: Facebook | Instagram | Twitter | YouTube

Mina Tocalini, 360 Magazine, Hotel

Say I Do × The Summit Hotel

The Summit Hotel in Madisonville is a featured location for Say I Do, a new series premiering on Netflix on July 1. From the creators of Queer Eye, Say I Do follows couples as they overcome obstacles to plan their surprise dream wedding in less than a week.

Say I Do stars interior designer Jeremiah Brent, fashion designer Thai Nguyen, stylist Johnny Wright, and chef Gabriele Bertaccini as experts and planners of each perfect celebration, including the one filmed at The Summit. The deserving couples on the show have always wanted to get married, but life challenges kept them from realizing their dream. Laughter, tears and love are hallmarks of the program.

“One of the highest honors we have in the hotel business is to help a couple celebrate their love with an extraordinary wedding,” said Martin Pittman, AT Hospitality Vice President of Operations. “The inspiring spaces, thoughtful details and sumptuous food at our Four Diamond hotel make every wedding special. But this one, with a couple who have loved each other through difficult times and the groom surprising his bride with the wedding in less than a week, was really something special.”

Viewers are treated to a front-row seat as they get to know the couple and their love story, and are there every step of the way, from the groom surprising the bride to the menu planning and more. It all culminates in seeing the bride glowing in her Thai Nguyen gown against the lushly decorated Rooftop Terrace at The Summit.

Say I Do is garnering national attention in the ramp-up to the premiere, with media coverage including People and FilmDaily. The official trailer can be viewed here.

The Summit is Cincinnati’s premier, luxury independent boutique hotel, with more than 32,000 square feet of space for weddings and events, including the Rooftop Terrace, Art Gallery, and Library. The Summit was recently named a AAA Four Diamond property, awarded the Inspector’s AAA Best of Housekeeping designation — significantly surpassing cleanliness expectations based on their comprehensive on-site inspection— and nominated for a Condé Nast Reader’s Choice Award.

Members of Preferred Hotels & Resorts’ complimentary iPrefer program enjoy exclusive perks including complimentary room upgrades, free wi-fi, early check-in/late check-out, members-only rates and more.

The Summit opened in the historic and vibrant Madisonville neighborhood in 2018. Originally a doorbell factory, then a rainbow-hued parking garage, the property emerged as a contemporary art-filled hotel featuring a nine-story atrium, relaxing library, expansive rooftop terrace, art gallery and 239 guest suites that spark inspiration and curiosity. It is a member of Preferred Hotels & Resorts, the world’s leading independent hotel group.

Designed by hospitality design firm Hirsch Bedner Associates (HBA), The Summit is an artful experience with a strong emphasis on group conferences and collaborative spaces. Guests enjoy sophisticated amenities including a Rooftop Terrace, state-of-the-art fitness center and yoga studio, Art Gallery, soaring nine-story Atrium, an ultramodern social library, and free Wi-Fi throughout the hotel. A variety of locally sourced dining, featuring house-made cocktails and extensive beer and wine lists, is available at the hotel’s Overlook Kitchen + Bar, Brew & Barrel and The Market.

Made for Meetings & Events The Summit offers 32,600 square feet of indoor and outdoor event space,including the modern Madisonville Ballroom and 17 meeting rooms with high-tech amenities and natural light. Meeting attendees at The Summit can find non-traditional offerings for snacks and breaks at the hotel’s signature Nourishment Centres.

The Summit is a member of the Preferred Hotels & Resorts Lifestyle Collection and is designated a AAA Four Diamond hotel and an Inspector’s Award for Best Housekeeping winner. All guests of The Summit are eligible to enroll in the I Prefer hotel rewards program, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary Internet to members upon every stay at more than 700 participating Preferred Hotels & Resorts locations worldwide. The Summit is managed by AT Hospitality Group.

Follow The Summit Hotel: Facebook | Instagram | Twitter

DreamWorks Tales of Arcadia: 3Below

DREAMWORKS ANIMATION TELEVISION ANNOUNCES GUILLERMO DEL TORO’S RETURN TO NEW YORK COMIC CON WITH NETFLIX ORIGINAL SERIES DREAMWORKS TALES OF ARCADIA: 3BELOW

DreamWorks Tales of Arcadia: 3Below to debut at The Hulu Theater at Madison Square Garden on Friday, October 5, at 4pm

DreamWorks Animation Television has added a panel for OSCAR® winner Guillermo del Toro’s highly-anticipated Netflix original series DreamWorks Tales of Arcadia: 3Below to the studio’s exciting New York Comic Con 2018 line up.

Creator and executive producer del Toro, alongside series star Diego Luna, and fellow executive producers Rodrigo Blaas, Marc Guggenheim and Chad Hammes, are set to provide a first look inside the upcoming Netflix original series DreamWorks Tales of Arcadia: 3Below, the second chapter in the DreamWorks Tales of Arcadia trilogy. Fans of the 7 time Emmy®-winning Trollhunters can expect to find several familiar faces in 3Below when two royal teenage aliens, Krel (Luna) and Aja, and their bodyguard flee a surprise takeover of their home planet by an evil dictator and crash land in Arcadia.

The series is set to debut in 2018. DreamWorks previously announced the series will feature Luna and Tatiana Maslany in the lead roles of Krel and Aja. Additional details for the panel can be found below (talent appearances subject to change):

Friday, October 5

DreamWorks Tales of Arcadia: 3Below, a Netflix Original Series

Panel 4:00-5:00 PM

The Hulu Theater at Madison Square Garden

Guillermo del Toro offers a first look inside his upcoming Netflix original series DreamWorks Tales of Arcadia: 3Below, the second chapter in the Tales of Arcadia trilogy. The panel will also include executive producers Rodrigo Blaas, Marc Guggenheim and Chad Hammes, and actor Diego Luna. The series follows two royal teenage aliens, and their bodyguard who flee a surprise takeover of their home planet by an evil dictator and crash land in Arcadia. Now on the run from intergalactic bounty hunters, they struggle to blend in and adapt to the bizarre world of high school all the while attempting to repair their ship so they can return and defend their home planet.

Previously announced DreamWorks Animation Television panels:

Thursday, October 4

DreamWorks She-Ra and the Princesses of Power, a Netflix Original Series

Panel 3:00-4:00 PM

Hammerstein Ballroom at the Manhattan Center

She-Ra is back! Inspired by the popular ‘80s series, DreamWorks She-Ra and the Princesses of Power tells the epic story of an orphan named Adora, who leaves behind her former life in the evil Horde when she discovers a magic sword that transforms her into the mythical warrior princess She-Ra. Join executive producer Noelle Stevenson (Nimona, Lumberjanes), Aimee Carrero (voice of Adora/She-Ra), Karen Fukuhara (voice of Glimmer) and more as they offer a first look at the highly-anticipated series.

In addition to the panels, DreamWorks will also offer an immersive fan experience inspired by the imaginative world of the highly-anticipated series She-Ra and the Princesses of Power at Booth #502. The activation will include a larger-than-life She-Ra statue, as well as interactive photo opportunities that will transport guests straight to Etheria, the Whispering Woods and Hordak’s lair. Reservations are required to attend the fan experience. Please look out for more information on New York Comic Con’s social channels.

Friday, October 5

DreamWorks Voltron Legendary Defender, a Netflix Original Series

Panel 10:30-11:30 AM

Hammerstein Ballroom at the Manhattan Center

Join executive producers Joaquim Dos Santos and Lauren Montgomery, story editor Josh Hamilton and voice actors Bex Taylor-Klaus, Josh Keaton, Jeremy Shada, Kimberly Brooks and more as they look back on seven seasons of DreamWorks Voltron Legendary Defender and offer a sneak peek at the final chapter arriving on Netflix later this year.

About the DreamWorks Tales of Arcadia trilogy:

On the surface, Arcadia appears to be a slice of timeless Americana, but it is no ordinary town. It lies at the center of magical and mystical lines that will make it a nexus for many battles among otherworldly creatures including trolls, aliens and wizards. DreamWorks Trollhunters, the first installment in the DreamWorks Tales of Arcadia trilogy, will be followed by two additional series 3Below in 2018 and a final chapter Wizards set to debut in 2019.

About DreamWorks Animation Television

DreamWorks Animation Television is one of the world’s leading producers of high-quality, animated family programming, reaching consumers in more than 190 countries. Creating a diverse array of original content in a variety of formats and delivering deep, fully immersive worlds served up with compelling characters, the prolific studio has garnered 22 Emmy Awards since inception in 2013 and is home to such beloved series as DreamWorks Tales of Arcadia: Trollhunters, Spirit Riding Free, Trolls: The Beat Goes On!, The Boss Baby: Back in Business, Voltron Legendary Defender, The Epic Tales of Captain Underpants, Harvey Street Kids, Dragons: Race to the Edge, All Hail King Julien, The Adventures of Puss in Boots and the upcoming She-Ra and the Princesses of Power, Kung Fu Panda: The Paws of Destiny and 3Below. DreamWorks is a division of the Universal Filmed Entertainment Group within NBCUniversal, a subsidiary of Comcast Corporation.