Posts tagged with "Russia"

Millennials × Spirits Making a Difference In The World

It is no secret that millennials are making changes in the world around us every day. From social justice, equality, politics, climate change, and social media, the world is changing every day because of them.

Millennials outnumber Gen X and will soon outnumber Baby Boomers among voters. Not only have they revolutionized the economy, but they have also shifted today’s culture in many ways. For example, millennials are well-known for how much they use social media. The millennial generation uses social media as a voice to reach hundreds, or even thousands, of people worldwide. Because of how they use social media, they are forever changing human interaction.

Millennials are making significant changes every day, and one of those changes is in alcohol trends.

In the last few years, millennials have become more focused on the quality of alcohol and the variety of flavors the alcohol industry offers. The demand for beer has decreased within the last decade while wine, whisky, vodka, and other spirits have grown.

Millennials have become more conscious of the quality and ingredients in alcohol than their Baby Boomer and Gen X counterparts. Nowadays, millennials are looking for value and health benefits in exchange for their money and are looking more at hand-crafted and artisanal alcohol products.

Many vodka brands are borrowing tactics from gin because of these changes. They are moving to a much lighter serve and lower-alcohol offerings to appeal to the millennial generation. Many of these brands are becoming “healthy” alcohols by removing sugars and adding botanical flavors.

Glasgow Distillery Company‘s co‐founder Mike Hayward says, “The success of gin has opened up the consumer’s thirst for new and interesting products that have botanicals and natural flavor at the core. We see this as a great opportunity to attract consumers to the vodka category by creating a range of products that meet the desire for interesting and innovative spirits presented in a new and exciting way.”

One vodka brand is taking a few ideas from the millennial generation and using their social responsibility to donate to groups trying to change the world while making a “smooth, crisp, and warming sipper.”

Organika Vodka, founded in 2016 in Russia, focuses on the ideals of sustainability in all forms. From locally sourcing renewable resources in the Lake Baikal region to working side-by-side by the indigenous people and developing a biodegradable spirits bottle, this company is striving toward showing just how much of a difference a company can make toward sustainability and ecological consciousness. By creating a more ecologically conscious alcohol, Organika is changing the industry for the better.

There are three varieties of Organika Vodka: Organika, Organika Life, and Organika White Truffle. While each kind is made with highly oxygenated water from Lake Baikal and 100% grain BIO spirit, they each have one ingredient that differentiates them.

Organika is made with Siberian Larch Extract, which can be found in different parts of the world, while the most valuable species is found in Siberia. It is said that Siberian Larch is known for strengthening blood vessels, which makes it a natural aphrodisiac.

A well-known tonic called sagan-daila is used to create Organika Life. Sagan-daila means “life-giving” and is said to stimulate the brain, kidneys, and heart activity. It is also said to relieve fatigue and hangovers.

Organika White Truffle is made with not only sagan-daila but also the white truffle mushroom, which is said to rejuvenate the body and “positively influences the men’s power.”

Not only does this company focus on being sustainable and ecologically conscious, but they are also focused on the preservation of rare animals like the Amur Tiger, the Far Eastern leopard, the snow leopard, and the polar bear.

The majority of their charitable donations are given to the World Wildlife Fund who actively sought out the brand for a partnership after being “so moved” by Organika’s efforts in rare animal preservation. Even during the height of COVID-19, Organika continued to support its partners.

If there is one thing millennials also care about significantly, it is most definitely animals. Suppose millennials cannot get behind a sustainable and ecologically conscious vodka brand that is making significant changes in wildlife. In that case, I am not sure what they would get behind. Not only does Organika use organic ingredients and locally source them, but they are also donating toward saving animals all around the world. I would say that is a win-win on both accounts.

With millennials caring more about what is in their drinks than the experience of drinking them, it is no surprise that vodka companies are making changes in their production.

In an interview with Forbes, Jonathan Hemi, the managing partner of Crystal Head Vodka, said, “Clean, additive-free, high-quality liquid is where we see opportunities as well in different expressions through different types of grains.” In other words, clean and sustainable alcohol is creating more opportunities for vodka brands like Organika to make significant changes in the alcohol industry.

Organika has recently signed contracts with the Miami Dolphins and the Breakthru Beverage Group in Florida, expanding their reach into the United States from Russia and Germany.

The contract with the Miami Dolphins sees Organika at the Hard Rock Stadium from the 2021 season to the 2023 season. Fans of the Dolphins will be able to experience Organika vodka and Organika Life. They are also planning on using aluminum cups instead of traditional plastic for their drinks in the stadium.

The partnership with Breakthru Beverage opens new sales and distribution opportunities in Florida for Organika Vodka in the ultra-premium vodka category while also distributing the brand into 14 different states and Canada.

Sustainability and change are essential for both millennials and Organika Vodka to thrive. Not only can millennials help Organika change the world for wildlife, but Organika can also produce clean and eco-conscious alcohol for millennials. Both of these groups are working to change the world differently, but imagine what they could do working together. With the social-media-hungry millennials, there is no telling just how much Organika can achieve with its mission of preserving wildlife.

Computer illustration by Heather Skovlund for 360 Magazine

Your Online Privacy Is in Your Hands

Many Internet users don’t take online privacy seriously because they believe that they have nothing to hide. Even if you don’t want to secure your data from the curious eyes of big brother, you should be aware of other privacy threats on the Internet.

  • Other states: Even if you trust your own government, do you trust other states? Many foreign governments take a keen interest in the online activities of other citizens.
  • Marketers: Advertisers and other businesses use many methods to track your Internet activity to build an online profile that they can sell to other organizations.
  • Acquaintances: Many people who are curious about you will consume your publicly available data that’s of a private nature.
  • Stalkers: Ex-partners, jealous lovers, stalkers, or predators can use malicious software to breach your privacy. Some stalkerware can take your pictures and record your videos through webcams when you’re not aware. Stalkerware can also monitor your physical movements through the GPS on your laptop.

Share Your Data Sensibly

It’s a good idea to take basic security precautions on social media. Accept friend requests carefully. Verify suspicious-looking profiles to ensure that they’re legitimate. Limit posts that carry sensitive information to your friends and avoid sharing confidential information publicly.

When downloading apps, avoid handing out permissions needlessly. For example, does your fitness app really need access to your contacts, camera, and videos?

Of course, set strong passwords for all your social media accounts to keep hackers at bay. A good password should be at least 12 characters long and feature upper case letters, lower case letters, numbers, and symbols.

Avoid Suspicious Websites and Emails

Avoid visiting unknown websites and clicking strange emails and files. Cybercriminals can infect fraudulent websites, emails, and files with malware like adware or spyware that’s designed to breach your privacy, security, or both.

Stay Wary of Strangers

Trust your instincts and be cautious. Avoid friend requests from people you don’t trust. Likewise, please don’t click on links from such people as they may be Trojan horse attacks engineered to install stalkerware on your devices. Similarly, don’t accept tech gifts from strangers. For example, a USB drive or keyboard could be a keylogger that records your keystrokes, allowing a cybercriminal to read your emails or learn your login credentials.

Find a Good VPN Service

Protect your network with a firewall and a top-of-the-line VPN service. For example, Malwarebytes VPN protection will encrypt your data with its technologically advanced software and even mask your IP address.

Without your IP address, states, threat actors find it exceptionally challenging to track you to your location across the Internet. There are other advantages to subscribing to an excellent VPN service too. For one, you can bypass geo-blocks and consume entertainment from different parts of the world. For example, a VPN can allow you to watch Netflix USA while in Canada! But please steer clear of free VPNs as they’re slow, carry spyware, and may even spy on you.

In addition to network security tools, use advanced antivirus software to protect yourself from malware like viruses, worms, spyware, adware, ransomware, and even dangerous stalkerware. With the right cybersecurity software and some vigilance, you can surf the Internet all day stress-free.

Passport illustration by Heather Skovlund for 360 Magazine

Airlines Urged to Issue Refunds

Consumer Reports & PIRG Urge Airlines to Provide Full Refunds for Flights Canceled During Pandemic as Voucher Expiration Dates Approach

Groups Call for Airlines to Extend Voucher Expiration Dates Through At Least End Of 2022

With the one-year anniversary of the nationwide COVID-19 lockdown approaching, Consumer Reports and U.S. PIRG sent a letter to ten domestic airlines today calling on them to provide full refunds to consumers whose flights were canceled or affected by the pandemic.  At the very least, the consumer groups are urging airlines to extend the expiration dates for vouchers they issued for canceled flights to the end of 2022 or longer.

“Millions of Americans who booked flights in good faith in 2020 were prevented from flying because of government lockdowns and safety concerns brought on by a once-in-a-century global pandemic,” said William J. McGee, Aviation Adviser to Consumer Reports.  “The airline industry has received very generous support from taxpayers while stiff-arming its customers and treating their hard-earned dollars as interest-free loans.  It’s time to provide consumers with the long-overdue refunds they rightfully deserve.”

The consumer groups’ letter notes that complaints to the U.S. Department of Transportation about airline refunds have jumped dramatically over the past year.  In 2019, consumers submitted a total of 1,574 complaints about refunds to the DOT.  Last year, that number increased 57-fold to 89,518 refund complaints.

Consumer Reports has been contacted by numerous customers frustrated that they couldn’t get a refund during lockdowns and who are concerned that they might not be able to travel before vouchers expire. An analysis by TripAction, a travel management company for businesses, found that 55 percent of vouchers for unused tickets will expire in 2021, and 45 percent will expire in 2022.

Many passengers were prevented from flying because of government restrictions, public health notices, or serious medical conditions that made flying during the pandemic unsafe. Far too many of the trips they booked will never happen, due to the cancellation (not postponement) of conferences, conventions, weddings, graduations, and family reunions.

While passengers on flights canceled by airlines are entitled to a full refund under federal law, a congressional analysis found that some carriers offered vouchers as the default option, requiring passengers to take extra steps to get a cash refund. Many airlines waited until the last minute to cancel scheduled flights, prompting concerned passengers to cancel their tickets and forfeit their legal right to a refund.

“It’s insulting and unfair that airlines haven’t offered refunds to all customers affected by the pandemic,” said Teresa Murray, Consumer Watchdog Director for U.S. PIRG. “Consumers certainly couldn’t have foreseen a once-in-a-lifetime global crisis. Our research has shown that travelers whose plans got canceled have to wade through refund policies likely written by a team of lawyers. They’re faced with figuring out the difference between a flight credit or a trip credit or a travel voucher and similar offers the airlines make to avoid giving people easy-to-understand cash in their pocket.”

A Consumer Reports review of airline voucher policies found nine different policies among ten different airlines.  Many of these policies are hard to find on airline websites, and the airlines’ descriptions of their policies can be quite confusing and at times contradictory, based on conflicting rules for various dates of booking, travel, and cancellation. The consumer groups’ letter was sent to the CEOs of the following scheduled airlines: Alaska Airlines, Allegiant Air, American Airlines, Delta Air Lines, Frontier Airlines, Hawaiian Airlines, JetBlue Airways, Southwest Airlines, Spirit Airlines, and United Airlines.

Tech illustration by Sara Davidson for 360 Magazine

Tech Industry Billionaires

70% of the Top 10 Billionaires Generated Their Wealth from the Tech Industry.

Data researched by Trading platforms UK indicates that 70% of the top ten richest people amassed their wealth from the technology industry as of March 1, 2021. The top ten wealthiest individuals control a fortune of $1.14 trillion in total, with tech players accounting for $855.9 billion.

Amazon founder Jeff Bezos is the wealthiest person globally with a fortune of $181 billion, followed by Tesla CEO Elon Musk at $174 billion. Microsoft founder Bill Gates ranks third with a fortune of $135 billion.

The report explains some of the underlying factors leading to the tech sector’s dominance of the top ten rich list. According to the research report:

“The dominance of the rich list by the technology industry figures also points to the sector’s resilience in times of crisis. Technology rose to prominence due to its ability to offer solutions to help people cope with the coronavirus crisis. For instance, during the health crisis, most billionaires in the sector like Amazon’s Jeff Bezos amassed more wealth as more people leveraged on e-Commerce platforms amid the lockdown and stay at home measures.”

The U.S. and China together host 49% of the top 500 billionaires globally.

Additionally, the findings reveal that the United States has the highest number of billionaires globally at 156, while China ranks second at 86. The two countries, therefore, account for 49% of the top 500 billionaires globally.

Germany is third with 28 billionaires followed by Russia at 24. Hong Kong and France follow, with each having 17 billionaires. The United Kingdom and India each have 16 billionaires. Canada is ninth with 15 billionaires while Sweden is tenth with 11 billionaires.

The analysis also shows that the tech industry has the highest number of billionaires globally at 84. Industrial ranks second with 56 billionaires followed by diversified at 50 while the consumer has 43 billionaires. Finance has 37 billionaires, while entertainment has the least billionaires at 10.

For further statistics and information, please visit this website.

Jewelry story illustration by Nicole Salazar for 360 MAGAZINE

Amethyst Stone Meaning, Value & History

Amethysts have been used by humans for millennia as decorative adornments, and this particular example of quartz is widely appreciated for its eye-catching violet hue and its alluring shimmer.

If you are keen to find out more about amethysts, read on for an introduction to everything you could ever want to know about this type of semi precious stone, from its etymology and history to its symbolism and meaning in modern culture.

Creation, location & value

Amethysts are found in several places around the world, sourced from the geodes that are left behind after volcanic activity has occurred.

The largest producer is Brazil, but there are also amethysts mined in places like Madagascar, South Korea, Russia and Canada, to name but a few.

The popularity of amethyst rings for women means that there is always plenty of demand for this gem, and it is the richness of the color which plays the biggest role in determining the value of individual stones. The deep purples of the amethysts mined in Siberia make them amongst the most sought-after and expensive, while also meaning that the carat count is not as relevant to cost as it is with other gems.

Jewelry set with amethysts can still be costly, although this typically comes down to the inclusion of other precious gems and rare metals, rather than the amethyst itself.

History & name explanation

While there is no specific evidence of humanity having interacted with amethysts in the unknowable mists of prehistory, it is safe to assume that any of our ancestors that found it would have been just as enamored with the glittering, shimmering color of these stones.

Thankfully the Ancient Egyptians are well-documented users of amethysts, and would go a step further than 21st century designers by choosing to use them as a medium for engraving. Etching images and symbols into the stones took expert craft skills and is a testament to how advanced this civilization was.

The name itself is actually derived from the language spoken in Ancient Greece, with the literal translation being ‘not drunk’. This entertaining etymology came about because Greeks believed that by wearing an amethyst around their neck, they would be able to stave off the effects of imbibing too much alcohol. Clearly preventing inebriation is not something that amethysts can actually do, but it is intriguing to see what attributes the ancient peoples of the Mediterranean ascribed to these stones.

From these earlier uses, amethysts would continue to spread globally over the course of many centuries, appearing in Britain during the middle ages and even being adopted in the Anglican branch of Christianity specifically because of their alleged anti-intoxication capabilities.

Interpretations & birthstone status

It is not just drunkenness which is legendarily avoided by wearing amethysts; throughout history a number of different capabilities have been associated with these stones.

One claim is that they can be used to ensure that the wearer maintains a level head, even when the circumstances around them might give them cause to go a little haywire.

Others believe that amethyst is packed with healing powers, allowing it to do everything from reducing anxiety and annoyance to pulling people out of pits of despair and grief. It could even improve your memory and make you more ambitious and motivated, if you buy into the more outlandish claims.

Irrespective of your position on the actual abilities amethyst brings to the table, there is no doubting that it is widely known as the birthstone for the month of February. While you do not need to have been born in this window to wear amethyst jewelry, if you are a February baby then it could be the push you need to pick between several precious stones when buying your next piece.

Jewelry uses & synthetic production

We have touched upon the various ways in which amethysts have been harnessed throughout history to enhance and augment jewelry of many types, and it is worth looking at the sheer variety that is on offer today to show how far the industry has come.

It is not common for amethysts to be used in engagement and wedding rings, as well as in everything from necklaces and earrings to bracelets and beyond.

While amethyst is semiprecious in nature, it works well when used alongside diamonds, since the brilliance of the latter’s crisp white reflectivity is a great counterpoint to the deep purples of the former.

Another point to mention is that lab-grown amethysts are a possibility, and are essentially indistinguishable to their naturally-occurring counterparts, without the use of equipment and techniques that are prohibitively expensive for general use. This is less of a problem than in the context of lab-grown diamond detection, for example, since amethysts are not at rare and can be mined with relative ease, as discussed above. Even so, it is worth being aware of this before you buy amethyst jewelry, so that you know exactly what you are getting ahead of committing to an order.

Sister stones

The quartz family of which amethyst is arguably the most famous member is fairly large, and color is the distinguishing factor between the varieties.

If violet is not for you, then yellows of citrine could tick the right boxes instead. The pinky hues of rose quartz is another popular option, while the gothic styling of smoky quartz is an intriguing alternative to the more radiant siblings on show.

Ultimately you need to consider all of your options and use your own aesthetic eye and tastes to determine whether amethyst is the right stone for you. There are also other things to keep in mind, such as the kind of cut that the stone should come in, and the metal in which it should be set to deliver the best results.

There is no wrong choice here, but rather a wonderful world of gemstones to discover, each with its own history, meaning and cultural importance which could sway you if it clicks with your personality.

Mikhail Gorbachev’s Book

“I was fortunate in being with Margret Thatcher when she met Mikhail Gorbachev in 1984. He did more to end the Cold War than anyone else and it ended without a shot being fired. We need to listen to his wise advice and encourage Vladimir Putin, not just Donald Trump, to act on it. Neither wants war but, as Gorbachev writes, we could end up with it by accident with the world being devastated.” Sir Malcolm Rifkind, former Foreign Secretary and Defence Secretary of the United Kingdom

“Mikhail Gorbachev has written this short book to warn us of the grave risks we now face and to urge us all, political leaders and citizens alike, to take action to address them. He argues that self-serving policies and narrow-minded politics aimed at the pursuit of national interests are taking the place of political principles and overshadowing the vision of a free and just world for all peoples. He offers his view of where Russia is heading and he urges political leaders in the West to recognize that re-establishing trust between Russia and the West requires the courage of true leadership and a commitment to genuine dialogue and understanding on both sides. This succinct account of the immense challenges we now face by one of the world’s greatest statesmen will be of interest to everyone concerned about the current state of the world and its future.” George Schultz

The Book:

Thirty years after the end of the Cold War, world peace is at risk again. The President of the United States has withdrawn from the disarmament treaty with Russia, Europe is disintegrating, China is surging forward and a wave of nationalism and populism is destabilizing established political institutions and endangering hard-won liberties.

In view of this dangerous and unpredictable state of affairs, Mikhail Gorbachev, the last great statesman of the 1989 revolution, has written this short book to warn us of the grave risks we now face and to urge us all, political leaders and citizens alike, to take action to address them. He focuses on the big challenges of our time, such as the renewal of the arms race and the growing risks of nuclear war, the new tension between Russia and the West, the global environmental crisis, the rise of populism and the decline of democracy. He argues that self-serving policies and narrow-minded politics aimed at the pursuit of national interests are taking the place of political principles and overshadowing the vision of a free and just world for all peoples. He offers his view of where Russia is heading and he urges political leaders in the West to recognize that re-establishing trust between Russia and the West requires the courage of true leadership and a commitment to genuine dialogue and understanding on both sides.

This succinct account of the immense challenges we now face by one of the world’s greatest statesmen will be of interest to everyone concerned about the current state of the world and its future.

The Author:

Mikhail Gorbachev was the last leader of the Soviet Union, serving as General Secretary of the Communist Party from 1985 to 1991 and President of the USSR from 1990 to 1991. He played a pivotal role in bringing an end to the Cold War and he was awarded the Noble Peace Prize in 1990.  Since then, he has maintained an active role in world affairs through the Gorbachev Foundation, a non-profit organization which promotes democracy and humanitarian initiatives globally.

CHINA LOCKDOWN AGAIN

In the Northeastern provinces of China, lockdown measures have been enforced in anticipation of this second wave. Shulan, within this region, has begun to shut down residences that withhold the coronavirus due to a large second outbreak. Additionally, only one person in a residence may leave the house and can only be gone for a total of two hours in a period of 48 hours. 

According to Business Insider, Just as China was declaring their mid to low risk for spreading and contracting COVID-19, Shulan experienced a second outbreak and displays how the coronavirus continues to take presence in so-called mid to low risk zones. Also, the city of Wuhan just experienced a resurgence of COVID-19 cases, reaching as high as they were in mid-March. As new cases arose in Wuhan and Shulan, it was very shocking for many residents and government workers to return to lockdown after 35 days of zero new confirmed cases.

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KOLLINS EZEKH

By Vaughn Lowery

Born in Russia and raised in Thailand, Kollins Ezekh has been a leader within the realm of fitness for 15+ years. He’s made brief appearances in Men’s Journal, Shape Magazine, Oxygen Magazine as well as Target. In addition, he has been interviewed on multiple networks: KTLA 5, Fox 11, ABC, Good Day LA and CBS.

Loads of celebrities have gravitated to this vegan trainer for a myriad of reasons. Handsome and ripped. He’s defied all of the myths with his plant-based chiselled physique. No wonder he has been tapped by Floyd Mayweather to help establish one of the fastest growing gym franchises in America. With him at the head, they’ve grown from one location to over a 100+ in just under a year.

As a personal life coach, Kollins is extremely competent and well-versed within his discipline. Charismatic yet informative, he constantly produces fitness content which people can indulge in while on the go. This Aries has fabricated results-driven regimens which make an impact on a person’s overall mental/health.

The future is exceedingly bright for this well-positioned member of an elite community of fitness gurus. While some of his counterparts tote around NASM certificates, he pushes an unprecedented work ethic which is unequaled by many.

Int’l Model + Influencer Angelina Galt

Q: How difficult was it to get signed to a major agency?

A: In some ways it was difficult and, in some ways, not. When I was starting my carrier and nobody has heard my name, it was difficult to get in the loop. But having worked really hard and built up a large portfolio I was able to sign with my first agency. After that first agency, other agencies have opened up doors to me. It all depends on the amount of work that you are willing you put in.

Q: Have you always had a mother agent? If so, what are the advantages of having one?

A: I didn’t always have a mother agency, but I am now signed to one on a short contract. Having a mother agent is very helpful in the beginning as it can connect you to agencies around the world. They are like the middleman.

Q: Where did you inherit your innate style?

A: I have always experimented with style from a young age. I went through almost every “phase” of dressing up that you can imagine and, in the end, found my sweet spot. My current style is a mix of everything I have tried and truly reflects my inner self. Style isn’t money and it can’t be bought with it.

Q: What was it like growing up in your hometown? Do you ever visit and do they recognize you?

A: I never quite got to grow up in my hometown. I was born in Russia then moved to Thailand at the age of 2. Thailand is a beautiful and unique place that has thought me things I would have never learned elsewhere. Sadly, I have not gotten a chance to Visit since we left to come to America. I hope to go back for a trip in the near future.

Q: How did you book your first cover? Through agency or publicist?

A: Neither, I booked my first cover through my manager. While we were building up my portfolio, a magazine reached out to us asking to have a shoot and interview, to which of course I said yes!

Q: What’s next for you?

A: I plan to sign with multiple agencies around the world. I also am currently working on my Angelina Galt foundation, that helps talented children reach their goals.

Q: Any community service involvement?

A: The Angelina Galt Foundation is a non-profit organization made only to raise money for children. While doing community service is a great way of giving back to the world, I wanted to start my own foundation.

Q: What words of advice would offer aspiring talent and models?

A: First of all, believe in yourself. Seriously. No matter what anybody says and no matter how many times you think you have failed. Keep fighting for it and it will be yours. Enjoy yourself at all times and be the best that you can. Don’t pretend to be anyone else to get noticed because you want people to fall in love with you. If you become your authentic self, people will be drawn to that kind of energy.

 

Angelina’s bio:

Angelina was born in Nokhodka, a port city in the Russian Far East. In her lifetime, she traveled a lot and even lived in different parts of the world. At the age of 1, Angelina moved with her parents to Thailand, where she studied two languages; English & Thai. Ever since she was a small girl, she has absorbed the culture and manners of high society from the nanny who used to work in the Royal family of Thailand.

Beginning at 7, Angelina studied in a British school. After moving to the US, she attended a private school that allowed her to balance school and her burgeoning modelling career. In addition to modelling, Angelina is actively involved in extracurriculars like swimming, dance, singing and horseback riding.

At 15, Angelina signed an exclusive contract with a modelling agency, while already having some major fashion bookings prior to that. As her star continues to rise, Angelina has a slew of major covers and spreads coming up. Angelina is looking forward to signing with a major agency, and developing her foundation for the arts, and announcing major projects on the horizon! For the latest updates and information, please log on to http://angelinagalt.com

Follow Angelina Galt on Instagram

Photo credit: JEAN-BAPTISTE FORT – @jbfort_photography

Seiko USA, Lorem Ipsum, stevie award, 360 MAGAZINE

Lorem Ipsum Receives Gold Stevie® Award for Seiko USA Campaign

Multi-disciplinary experiential design firm, Lorem Ipsum is pleased to announce that its work for Seiko USA has received a Gold Stevie® Award from the American Business Awards® in the Website category under “Consumer Products-Non-Durables.”

The award was presented on Tuesday, June 11 during the 17th Annual American Business Awards banquet in New York City. The American Business Awards feature a wide selection of categories to recognize the achievements of creative professionals working in web development, corporate communications, video production, app development, investor relations and live events.

Lorem Ipsum took on the challenge of taking Japanese manufacturer of watches, Seiko USA’s website which was absent of sales or software integration capabilities, and built a sales-drivensite using Shopify’s platform. As storytellers in a digital world, Lorem Ipsum’s goal in both the user experience and overall design was to ensure the product remained the ultimate focus while keeping with the brand’s aesthetic and transforming Seiko enthusiasts into paying customers. Their approach not only provided significant technical enhancements but also told the brand story with new and improved user experiences across all devices. Lorem Ipsum’s team of programmers created the Seiko Sync app, expanding the native Shopify features to create aunique consumer experience. For example, customizable filters allow users the option to searchfor products by technology, dial color, size and various other important consumer factors.

Their developers also created custom software, such as Shop Social, that enables enhanced capabilities beyond Shopify’s existing offerings, including a unique Instagram plug-in that integrated directly with the brand’s channel allowing for a continuous and curated feed of imagery.

By moving away from traditional marketing approaches and instead, utilizing social media and strategic retargeting tactics, Lorem Ipsum was able to drive traffic to Seiko’s U.S. page and increase sell-through. The customer management process was also customized while working closely with Seiko’s IT and fulfillment teams to create a cohesive system of applications and notifications to give Seikobetter sales and product functionality insights; ultimately, allowing Seiko to better understand end-users’ likes and dislikes in order to create content accordingly to engage users and improvethe overall purchase process.

“It is an honor to be recognized for our contribution,” says Abigail Honor, Partner at Lorem Ipsum. “Working with Seiko to launch their first U.S. e-commerce storefront was a big responsibility and our multi-disciplinary team rose to the challenge. Our focus was to create a straightforward user experience in which we created branded content, worked with influencerson unique campaigns and implemented strategic advertising to make the Seiko websitecompetitive. We are proud not only of the seamless launch but of the constant evolution of thesite throughout the year.”

Lorem Ipsum provided the creative assets fromvideo to lifestyle photography for all of Seiko’s campaigns throughout the year, most notably for their national campaigns-Prospex StreetSeries and Coutura Car, and designed customized landing pages, e-mail campaigns, and third-party banners that provided a visual narrative of product and lifestyle images.The team’s creative and marketing strategies led to the fastest sellout of a single Seiko product in company history with the launch of the cult classic Alpinist timepiece. “The nominations submitted to the 2019 American Business Awards were outstanding,” said Michael Gallagher, president and founder of the Stevie Awards. “They illustrate the continued vibrancy of innovation and high level of achievement across the American economic landscape.” More than 3,800 nominations from organizations of all sizes and industries were submitted for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

ABOUT LOREM IPSUM

Lorem Ipsum is a multi-disciplinary firm specializing in the planning, design and production of experiences. Our work includes museums, exhibits, immersive shows, visitor attractions as well as all types of filmed and interactive media.

Founded in 2000, the company is headquartered in New York, with offices in London and Moscow. Our global team of over forty professionals includes writers, filmmakers, designers, architects, technologists and researchers.

At Lorem Ipsum, they think of themselves as storytellers. They believe in the power of dramatic narratives. They use words, pictures, music, artifacts, physical props, live performance, lighting, sound design, video, animation, games, social media, virtual and augmented reality to tell engaging stories and create emotional experiences.

For more information on the award or Lorem Ipsum’s work, please visit http://www.loremipsumcorp.com

ABOUT THE STEVIE AWARDS

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performancesin the workplace worldwide.

Learn more about the Stevie Awards at http://www.StevieAwards.com.