Today, the American singer and songwriter FLETCHER brings the music world her new single “Bitter”; the song is a collaboration with Billboard charting artist Trevor Daniel and was produced by DJ and producer Kito. Released through Capitol Records, the single is a standout track from FLETCHER’s acclaimed new EP, THE S(EX) TAPES. The album was leaked only two weeks ago and hit number one on iTunes across every genre.
The new single already has 30 million global streams to date and focuses on FLETCHER’s sharp, intricate lyrics and mesmerizing vocals. The song’s addition of Trevor Daniel amplifies the track’s raw emotions. Daniel, an artist originally from Houston, is known for his multi-platinum hit Falling and recent single “Past Life” with Selena Gomez.
This single is a breakthrough for FLETCHER because this single marks the first time she’s ever decided to collaborate with a male artist. This decision coincides with her belief in using her creative output as a way to explore herself, her sexuality and the world around her.
“Trevor and I slid into each other’s DMs about being fans of one another. He’s such a visionary artist and I jumped at the opportunity to collaborate with him.” FLETCHER commented in a press release. “Trevor was able to bring a whole new perspective to the song and I guess we’re both still Bitter about our exes.”
FLETCHER has always created a diverse and inclusive space for creation and she channeled this with the creation of her music video for “Bitter.” The video was written, produced, and directed by female director Brooke James. A crew of women and members of the LGBTQIA+ community helped edit the video.
In the cinematic creation of “Bitter,” FLETCHER is shown in a control room replaying surveillance camera footage of strangers in a hotel who are unaware of the cameras. Daniel co-stars in the video and model and artist Mads Paige is also featured. Each of the three characters in the “Bitter” video are seen having individual journeys of exploration, identity, loss and healing while all of their stories overlap. The video is loosely inspired by the erotic thriller Sliver; however, FLETCHER switches the original gender roles of the film. This change adds a new dimension of sexual representation, rawness and attraction to the song’s narrative of emotional recovery and sexual exploration.
“Throughout the video, I wanted to explore the themes of masculine and feminine energy in terms of self-discovery. It is about the fear of knowing you need to go out and explore the world and your relationship with yourself, but being afraid that your person will find somebody new in the process,” explained FLETCHER. “I’ve never understood the saying if you love something, let it go until now. That’s life though. It’s petty, it’s Bitter it’s true and sometimes the truth has to hurt.”
THE S(EX) TAPES EP is An unfiltered look into FLETCHER’s world and shows her personal expression. The collection of magnetic and moody pop songs are all about feeling like you’ve found your forever person but without discovering yourself first. She plays on the feeling of needing to find out more about yourself before giving your all to somebody else.
Since its debut in September, FLETCHER’s EP has already earned critical acclaim from a variety of outlets. like Nylon Magazine praised THE S(EX) TAPES as “perfectly messy pop” and Spin noted, “there aren’t any rules when it comes to FLETCHER’s music.” THE S(EX) TAPES is “bawdy and brilliant, a welcome injection of chaos and funk into the pop landscape,” according to Paper Magazine. The EP was executive-produced by Malay who has also worked with icons such as Lorde and Frank Ocean and was co-written by FLETCHER and her girl gang of songwriters including Caroline Ailin, Emily Warren, Mozella, Jennifer Decilveo, Ilsey Juber, and more.
Listen to FLETCHER’s new single here and watch the provocative music video on Youtube. Look out for updates and new music releases on her website. You can also keep up with FLETCHER on Facebook, Instagram and Twitter.