The Current Global Hit (“TBT” – Sebastián Yatra, Rauw Alejandro& Manuel Turizo) also Claims Multiple #1 Weeks on Latin Pop Airplay, Latin Rhythm Airplay, & Puerto Rico Airplay Charts While Also Reaching RIAA Platinum Status At The Midpoint of the Year, Sebastián Yatra Has Also Just Been Selected By The Readers of Billboard As “The Latin Artist Dominating 2020.”
As the #1 Latin male artist on Tik Tok, with 23 Million Instagram followers, over 1 Billion YouTube views this year, and seven #1 singles in the United States already to his credit, Sebastián Yatra has unquestionably become Latin music’s leading new generation pop vocalist. A dynamic live performer that was chosen by legendary mentors Ricky Martin and Enrique Iglesias to join them on a landmark planned arena tour this fall (prior to its COVID-19 postponement), Yatra quickly became a “light in dark times” for his continually uplifting digital engagement with fans during the global pandemic.
While Yatra is enjoying continued chart success from 2020 singles with “TBT”, “Falta Amor”, and his latest collaborations “Locura” with Cali y El Dandee, and “Bajo la Mesa” with Morat, he continues to create new music, stay digitally connected to fans, and look forward to when they can come together in a live music setting once again soon.
“Music and life in times of pandemic – Through his social networks, the Colombian singer has tried to bring moments of fun and hope to his followers…he is one of the biggest stars in Latin music, demonstrated by millions of followers… dates scheduled [around the world], important awards… and an agenda full of commitments, which had rarely allowed him to stop.…Then the world stopped… His experiences in concerts and backstage have given way to [at home] shows with which, through his songs , he seeks to bring a little joy and hope to all those who are confined by the Coronavirus pandemic. We have also seen him reading stories for children and uploading TikToks with which he tries to get a smile out of his legion of fans (and boy does he succeed!).” – GQ Cover Profile (Mexico-translated)
“One of the most requested singers of the moment, Sebastian Yatra has not only collaborated with Daddy Yankee and Carlos Vives, but will go on tour with Enrique Iglesias and Ricky Martin” – People en Espanol: “Mas Bellos” Double Issue
“One of the top Latin artists of his generation… Sebastián Yatra has been a light during dark times, entertaining us with regular Instagram Lives, connecting with his fans by sharing their covers of his songs, creating social media challenges to be more loving and positive, posting hilarious TikTok videos, and even virtually reading bedtime stories to kids…. But in case you haven’t noticed, he’s not only one of the sweetest, funniest, most talented, and most humble artists of this generation; he’s also extremely sexy.” – Pop Sugar