Posts tagged with "Gigi hadid"

IMG MODELS GIGI HADID AND GUEST IN RESIDENCE IN NYC VIA 360 MAGAZINE.

GIGI HADID × GIR

Gigi Hadid and Guest in Residence in partnership with POPUPFLORIST hosted a cocktail to celebrate the opening of Feel Shop in NYC. Upon arrival guests enjoyed Moët & Chandon Rosé, beverages by Kin Euphorics, and sounds by Pamela Tick. To-go and made-to-order floral bouquets were provided by florist, POPUPFLORIST. 

Notable attendees include: Daphne Groeneveld, Marcelo Gaia, Rickie De Sole, Yan Yan Chan, among others. 

Gigi Hadid, Guest in Residence, and POPUPFLORIST announce the opening of the FEEL SHOP, an interactive pop-up store, for the month of December in New York City. This marks the first time Guest in Residence and POPUPFLORIST will join forces, offering not only the perfect holiday shopping destination but also a series of seasonal activations, events, and surprises throughout the month. The limited-time store is the second iteration of a FEEL SHOP in NYC, the first ever during the holiday season, and coincides with the launch of FEEL SHOP Aspen and Guest in Residence’s holiday window unveiling with the brand’s first international wholesale account, Antonia Boutique Milano. 

Expect exclusive, luxuriously soft knitwear designed to last from Guest in Residence along with their latest drop, Ski Lodge, a collection of cold-weather essentials. The Ski Lodge collection’s performance twist on cashmere brings cozy sweaters, cashmere leggings, and knitwear accessories meant for mixing and matching just in time for both holiday gifting and après-ski.

“Nothing is more important than spending time with family and friends during the holidays and I wanted to create a special place in my hometown of New York City that would help people do just that,” says Hadid.

Designed by Yaoska Interiors and meant to last, the pop-up on Greene Street makes for a calming shopping experience with its blue lime washed walls and aged black wood floors, creating a relaxed atmosphere for people to gather. Inside, you’ll find an elegant and effortless space featuring primitive handmade furniture with vintage French and Italian design more evocative of a living room than a retail boutique. Dramatic floral installations within product displays help to seamlessly integrate POPUPFLORIST to the world of Guest in Residence.

Pop-ups are nothing new for the florist. Founded in 2016 as a pop-up concept by Kelsie Hayes, POPUPFLORIST is now a full retail, e-commerce, and event design business known for fusing fashion and flowers. Hayes and her team have become the industry go-to florist for their unique and unconventional approach to floral design. 

“POPUPFLORIST is thrilled to be partnering with the amazing team at Guest in Residence this holiday season. Creating this cozy and communal space, where people can experience our florists at work while shopping thoughtfully designed pieces, has been a true pleasure,” says Hayes. 

For the partnership, POPUPFLORIST’s shop-in-shop will feature a florist in-store daily, working with clients to create unique and customized pieces from locally sourced fresh greens and seasonal florals. The full offering will include customizable seasonal wreaths, seasonal fresh and preserved floral bouquets (both grab-and-go and made-to-order), a selection of vintage hand-blown glass and ceramic vases from Hayes’ personal collection, customizable ornaments, and gift tags – all wrapped in POPUPFLORIST x Guest in Residence co-branded packaging.

“I am so excited to partner with POPUPFLORIST for our FEEL SHOP. Kelsie’s team is composed of incredible women with a unique floral take and we’ve put together a super fun calendar of events and surprises for our guests!,” says Hadid on the partnership.

Hadid, Guest in Residence, and POPUPFLORIST have organized a calendar of events and activations for the month-long partnership. Some key events include: 

  • November 29: Public store opening with in-store cocktails, live D.J., hand embroidery on Guest in Residence product, gift wrapping, and floral arrangements 
  • December 1: Pottery class with Guest in Residence’s Design Director, Sijeo Kim
  • Dec 3rd: Hand embroidery on Guest in Residence product, gift wrapping services and floral arrangements.
  • December 8: Shop & Sip event with a live D.J., fun sips, gift wrapping, floral arrangements, and customization services on Guest in Residence Product
  • Dec 10th: Hand embroidery on Guest in Residence product, gift wrapping services & floral arrangements
  • December 15: Shop & Sip event with a live D.J., fun sips, gift wrapping, floral arrangements, and hand embroidery services on Guest in Residence Product 
  • December 17: Hand embroidery on Guest in Residence product,gift wrapping services and floral arrangements
  • December 22: Shop & Sip event with a live D.J.,fun sips, gift wrapping, floral arrangements, and hand embroidery on Guest in Residence Product

Experience Guest in Residence in person — the NYC pop-up is located in the heart of Soho. From Monday, November 28 – December 31st, 2022, at 146 Greene St, New York, NY 10011. The shop is open Monday – Saturday  from 11.00A.M. to 7.00 P.M. Sunday from 12.00 pm to 6.00 pm.

Gigi Hadid hosts pop-up at Guest In Residence inside 360 MAGAZINE

GIGI HADID – FEEL SHOP

Gigi Hadid opens Feel Shop in NYC: the first retail experience by luxury cashmere brand, Guest In Residence. Upon arrival guests enjoyed to-go sunflowers by florist, Popup Florist and beverages by Kin Euphorics. Creative Director Gigi Hadid hosted an intimate press preview to kick off the temporary shops followed by a meet and greet hour, where she talked to her fans and let them know about the collection. The Feel Shop is located on 12 Mercer Street and will be open through September 17th from 11am – 7pm. Free embroidery customization will be offered with every purchase as well as to-go sunflowers while supplies last. There will also be surprise workshops throughout the week!

About Guest In Residence:

Guest In Residence is a direct-to-consumer cashmere brand founded in New York by Gigi Hadid, who serves as Creative Director.

About Gigi Hadid:

Celebrated supermodel Gigi Hadid (b. 1995) began her modeling career as a toddler when she appeared in a campaign at two years old. She signed with IMG models when she was just 16. Since her NYFW debut in 2014, Hadid has become one of the most celebrated models in the industry. She is a staple in global fashion weeks and, to date, has over 30 Vogue covers worldwide. At age 20, Hadid won the “Model of the Year: Women” award at the Models.com Industry Awards. Since then, Hadid’s earned the British Fashion Awards “International Model of the Year,” Variety’s “Power of Women” award, and Glamour’s “Woman Of The Year.” Additionally, Hadid has been honored for her non-profit work with Pencils of Promise and UNICEF. Alongside modeling, Hadid is a designer, collaborating with brands including Frankies Bikinis, Reebok, Tommy Hilfiger, FAO Schwarz, and Stuart Weitzman. Gigi has also taken up photography, shooting campaigns and editorials for Versace, Miu Miu, Weekend Max Mara, V Magazine, and i-D Magazine.

Gigi Hadid wears Guest in Residence in nyc shot by Michael Stewart inside 360 MAGAZINE

Gigi Hadid Brand Launch

Gigi Hadid Wears Guest in Residence While Out In New York.

Gigi Hadid has announced the launch of Guest in Residence, her inaugural direct-to-consumer, luxury, cashmere brand. Hadid is the Founder and Creative Director of the brand, conceived to honor and evoke a fresh appreciation and respect for the timeless designs, materials and craftsmanship of heritage heirlooms for all generations.

The brand’s name, unsurprisingly, was inspired by Hadid’s rigorous travel during her illustrious modeling career, which has quite literally taken her all over the globe – from Des Moines, Iowa to the Island nation of Nauru to Antarctica – between the fixed circuit of New York, London, Paris, and Milan. “Reflecting on years of travel and transience, away from creature comforts, no matter where I was a guest in residence – I always managed to find a home in myself – my internal residence of sorts. I strived to remain grounded despite the existential feeling that we are guests on this planet, and in our bodies. That we are guests when we travel. That we are guests in our clothes. That those clothes have passed through hands and may have had previous lives – and quite certainly will have future lives – cloaking other guests in the revolving, intergenerational door of life. The genesis of Guest in Residence is to honor past heirlooms and give life to new ones spanning generations,” said Hadid.

Second-hand, cashmere jumpers handed down by her multinational parents when she moved to New York in her teens, were always cozy, portable keepsakes for Hadid while on the road perfecting the art of sleeping on planes. Each piece had its own history, its own smell, its own personality injected with whomever had last worn it, and allowed Hadid to adopt a cherished family heirloom and make it hers. A sweater, to Hadid, isn’t clothing; it is a story, a marker of time and memory, and something that contextualizes her world. This is what inspired Hadid to design thoughtful knitwear that anyone can wear, style, love, and ultimately pass on to their beloved; mother to daughter or chosen family to chosen family.

A symbol of elegance and refined comfort, cashmere has long been viewed as a luxury, unattainable for some. Hadid wanted to shift this paradigm using both her world-class fashion experience, and quirky sense of style, to create a fresh offering with more democratized pricing offering an average price point of $300. The Guest in Residence core collection dubbed ‘funky classics’ by Hadid, are 100% cashmere featuring timeless, often unisex, silhouettes including cashmere jersey sets, joggers, hoodies, robes, beanies, scarves and socks in calming palettes of almond, cream, tumeric, navy, black and steel. Some pieces are sizeless and there is a cheerful infusion of vibrant contrasting colors of sunflower, royal blue, cherry, bubblegum, lime, and lavender. Hadid hopes this will encourage playful self expression and personal style twists.

For the launch campaign, Hadid chose a team from the powerful new generation of talent emerging in fashion, including photographer Pablo Di Prima and stylist Gabriella Karefa-Johnson. Hadid believes they embrace new ideas and self-expression, while understanding the historical importance of cultural heritage. Titled, Yearbook, the campaign is a sort of visual time capsule – memorializing a time and place for a community. Holding the conviction that humans better with age, Hadid selected 100 people from infants to centenarians to illustrate Guest in Residence’s timelessness and intergenerationality. Many of the models featured are family and friends of Hadid, including Tonne Goodman, Grace Coddington, Luiz Mattos (Hadid’s life-long agent) and Waris Ahluwalia.

The Guest in Residence collection will be available at www.guestinresidence.com in the US at 9AM EST on September 7th, 2022. On September, 11th, 2022, Hadid will open the doors to her Feel Shop pop-up located at 12 Mercer Street promising surprises for all guests! The Guest in Residence collection will be available globally on www.guestinresidence.com on September 12th, 2022 at 9AM CET.

Photo: Michael Stewart

JADE NOVAH ANNOUNCES 20-CITY MOON IN PISCES TOUR via 360 magazine

JADE NOVAH – THE MOON IN PISCES

The Atlanta-based singer, songwriter, and actress Jade Novah announce The Moon In Pisces Tour, with stops in 20 North American cities beginning August 4.

The tour will feature hip-hop artist Jared Brady as well as one special winner per city from Jade’s local opener social media contest, which grants an independent artist the chance to open for Jade in their hometown. Performances will kick off in Washington DC on August 4 before making stops in major markets such as New York, Atlanta, Boston, Chicago, Los Angeles, and Nashville. It promises to deliver show-stopping performances. Pre-order tickets HERE and see below for a complete list of tour dates. 

The tour promises to deliver a true variety show concert experience, with both original music and comedy from the multi-hyphenate artist. 

In the midst of her tour, Jade will release her newest single, “Trip,” on August 12. Pre-save the single HERE. On August 26, the artist will drop her highly anticipated EP of the same title, Moon in Pisces

Making headlines over the past year, Jade was a featured guest on the upcoming project “Eternally Whitney”, which honored the ten-year anniversary of the untimely passing of the legendary Whitney Houston. She appeared on NBC’s That’s My Jam, hosted by Jimmy Fallon. In an unforgettable moment during Wheel of Musical ImpressionsFallon urged Novah—who also serves as the Jam band singer—to accompany guest Jay Pharoah’s famous JAY-Z bit with her own spot-on Beyoncé impression. Magic ensued! Pharoah went as far as to say, “She’s got the best Beyoncé in the world, and Entertainment Tonight hailed her as “equally impressive. Watch it HERE

Jade performed on Rihanna’s Savage X Fenty Vol. 3 Fashion Show, airing exclusively on Amazon Prime Video now. She notably joined a star-studded cast, including Nas, Daddy Yankee, BIA, Jazmine Sullivan, Ricky Martin, and Normani, as well as Adrianna Lima, Behati Prinsloo, Emily Ratajkowski, Gigi Hadid, and more. Stoking buzz, her appearance received plugs from VogueBuzzFeed, Insider, and People, to name a few.

KEEP UP WITH JADE NOVAH | Instagram  |  Facebook |  YouTube  |  SoundCloud  | Twitter

Cyb’Air NFTs

SHOES 53045 is continuing its invasion of the metaverse—by dropping its first-ever virtual shoe (and a unique virtual experience) in partnership with MetaJuice the blockchain company unlocking the metaverse. Buyers can click HERE starting February 3, 2022 and purchase the limited edition Cyb’Air NFTs and then bring them into the IMVU Metaverse and showcase them in a specially-designed room.

Also, Cyb’Air—a virtual platform-heeled bubble air sneaker boot with supernatural powers—launches as an NFT on virtual fashion platform THE DEMATERIALISED (DMAT) and can be imported and worn on the metaverse platform IMVU on February 3, 2022 at 3p.m. Paris, 6a.m. LA. Three NFTs—Thunder, Lava, and Ice—will be available with varying levels of scarcity : 

  • Cyb’Air Thunder: Limited edition of 150 units at 200 euros each
  • Cyb’Air Lava: Limited edition of 150 units at 200 euros each
  • Cyb’Air Ice: 1 unit, auction beginning at 1000 euros

Cyb’Air’s design sets a new bar for shoe design in the metaverse. The futuristic boot introduces a new bubble air sole into the brand’s family of styles: a double-decker platform with a triple-decker heel. Inspired by motocross footwear and superhero boots, Cyb’Air have built-in superpower effects: Thunder has a stormy thunder effect, Lava erupts like a molten volcano, and Ice freezes and shatters.

“Our brand has been digital since day one. We’ve always been creating digital art and building a digital community, so this is a natural playground for us,” says SHOES 53045 CEO Aurelia Ammour. “People dare to wear more extreme styles in the metaverse, and it’s exciting to bring that to them.”

“When you’re designing for the metaverse, there is no limit to creativity—no constraints around what is possible to produce or fit to the human foot,” adds SHOES 53045 Chief Creative Officer David Tourniaire. “This is thrilling to us.”  

Karinna Grant, Co-CEO of DMAT, explains that “on partnering with Shoes53045 again we wanted to be even more progressive than our last NFT launch together. Therefore this time we focused on enabling authentic NFT utility through the seamless integration for owners to wear their shoes Direct to Avatar (DTA) in IMVU via our MetaJuice NFT partnership. We strive to offer added value with our NFTs and we can’t wait to see the owners styling their new boots in the metaverse!” 

Through THE DEMATERIALISED, owners can showcase the NFT on their Universal Profile, wear and capture them in AR, and for the very first time, owners are able to port their new shoes into IMVU. 

“MetaJuice unlocks the full value of the metaverse for users and we are one of the few platforms enabling users to import NFTs and showcase them,” said Nancy Beaton, Vice President of Strategy and Marketing for MetaJuice. “The IMVU platform has 1,000,000 daily active users and we are offering each of them a unique experience where they can own,  style and wear NFTs and Cyb’air shoes in an immersive SHOES 53045 environment.”  

As part of the launch, NFT owners are invited to participate in SHOES 53045’S first meta-film =—an interactive, community-based art project that will screen in a live event and exhibition on Spatial.io starting February 25. Owners and influencers will be encouraged to create content in the IMVU experience, and to share videos, images, and mixed-media montages featuring the shoes in action in their digital life with hashtag #cybair. The results will be edited into a meta-film that will be part of the final exhibition.

Last but not least, simultaneous with the meta-film, there will be a SHOES 53045 Instagram selfie challenge for the IMVU community, complete with a Shoes 53045 digital shoe giveaway and chances to win a Shoes 53045 NFT and VCOIN.

The 3-D Cyb’Air campaign, by digital artist Gabrielle Rosenstein and Virtual Rags, displays the shoes and their superpowers in close-up to a soundtrack by New York-based hyperpop band Frost Children.

About SHOES 53045

SHOES 53045 is a next-gen unisex vegan footwear brand designed in Paris by footwear legend David Tourniaire (ex-Margiela and co-designer of the iconic Balenciaga Triple S.) Known for its futuristic style with bubble air soles and a deep connection to emerging digital culture, SHOES 53045 is the first emerging direct-to-consumer sneaker brand to be a player in the metaverse. The brand is uniquely positioned to shape the culture of this nascent space and become an iconic metaverse brand. (The numbers 53045 spell SHOES upside down.)

SHOES 53045 has been worn and Instagrammed by some of the globe’s most stylish influencers, including supermodels Gigi Hadid and Liu Wen; music icons like Lil Nas X, Lizzo, Rita Ora, Nessa Barrett, Rico Nasty, Chris Lee, CL, M.I.A., Jhené Aiko, Lil Gotit, Kim Petras, Dorian Electra, Tommy Genesis, Lil Mariko, and Pussy Riot; actors Noah Schnapp from Stranger Things, Laverne Cox from Orange is the New Black, and Sasha Lane of American Honey; street style icons Yu Masui, Josephine Lee, Liron Eini and Ryon Wu; and designer Bajowoo of 99 Percentis. See more on SHOES 53045’s Instagram.

Illustration of a Booker by Kaelen Felix for 360 Magazine

New World Model

By Dana Feeney × Vaughn Lowery

The modeling industry has two very different faces. One side are supermodels, like Gigi and Bella Hadid, glamorously modeling, making millions of dollars, and traveling the world. The other are the unknown models working job to job, facing exploitation and manipulation by their agencies and clients, and trying to make their name in the industry. The mistreatment of models is as old as the industry itself. Skinny, cis, and white models experience this brutal reality. Working as a model is only worse for people of color [POC], LGBTQA+, and immigrants because of the lack of transparency or regulation and rampant misconduct.

New Players

The current push for diversity and inclusion has caused a much higher demand for POC, and LGBTQA+ models with different body types. In recent months, a few new players in the game are building their reputations on accountability and proper treatment of the models and creatives they represent. Several small agencies and one superpower are disrupting the model representation world: New Pandemics, Zandwagon, Community New York, We Speak Models, and film and television power player Creative Artists Agency (CAA).
The way modeling deals traditionally work is that a model signs to an agency, such as Next Models, Ford Models, IMG Models, or Wilhelmina Models. The agency provides its models with certain services such as housing, transportation, portfolio shoots, and more. In most cases, anything an agency provides for a model they have to pay back to the agency, often at a high-interest rate. The interest rate means the longer they take to pay it back, the more they owe to the agency.

Although models sign contracts to agencies, they are not considered employees of those agencies and instead are independent contractors who the agency aids in booking jobs. The agencies do not keep models on their payroll. They do control the money that the models earn on a job and how their money models earn is distributed. Bad payment practices reach far beyond the agencies. The agencies are responsible for billing the client right after the model completes their job. Payment for jobs by agencies to their models is notoriously sketchy because clients are not required to pay upfront before shoots and can legally take up to 90 days to settle up. Most agencies take at least a 20% fee out of any money their models make and charge clients a “booking fee,” so for a $1000 job, they would charge $1200 but only pay the model $800. Worst of all, if a client does not pay the agency for work a model did, the agency does not owe the model the money they earned. The common practice in the industry is that the model only gets paid if the agency gets paid.

The film and television management world contrasts the modeling world in many ways. The modeling industry as a whole is riddled with misconduct, manipulation, and poor treatment of models by their agencies and brands. Many modeling agencies use contracts that include fees and costs they can pull out of the model paychecks and use debt, housing, and visas to keep their models dependent.

Agencies in other media such as film, only make money if their clients make money. In film, the percentage is around 10% because of unions. Although, none of these industries are flawless especially considering scandals in the film and tv world with predators like Harvey Weinstein and Matt Lauer.
Creative Artists Agency (CAA) has a long history of representing talents across film, tv, music, and more. In August of 2020, CAA announced their partnership with KCD Worldwide, a fashion services agency, which signaled CAA’s entrance into fashion model management for the first time in the agency’s history. CAA has a strong legacy of representing high-profile individuals and building their careers. They have also stated that they only take a 10% fee out of their models’ earnings, half of the general standard of 20%. Despite their claims for better treatment of models, CAA is not blemish-free when it comes to allegations of abuse and sexual misconduct. Multiple former CAA agents have faced lawsuits.

Additionally, CAA has previously represented multiple people accused of misconduct, including Shia LaBeouf, Chris D’Elia, and Marilyn Mason; all of whom are no longer represented by CAA.
On the opposite end of the spectrum are the smaller boutique agencies mentioned earlier, New Pandemics, Zandwagon, and Community New York. New Pandemics is “a casting and management agency dedicated to increasing LBGTQ+ visibility.”

Zandwagon is “a talent management company that could guide everyday life individuals who are breaking beauty standards daily” according to their website. Community New York is run by Butterfly Cayley, Moe Lamstein, and Richie Keoall, three first-generation immigrants from Laos, and “is founded on inclusivity and progressive values by changing not only the style but the very structure of management.” Cayley, Lamstein, and Keoall have impressive experience at agencies including DNA and Elite Model Management. Community New York now represents stars such as Hunter Schafer, who is well known for her work on the hit HBO show “Euphoria” and is now a brand ambassador for Shiseido.

With small diversity forward agencies up and coming, the existing modeling industry is under attack from all sides. All three of these agencies emphasize how much they value representation and inclusivity in this industry that has avoided breaking societal beauty standards for so long. They also claim they will be different from other agencies and provide better treatment for their clients. These agencies are sending the message that you’re either with them or against them, and they’re willing to think outside of the box to get proper treatment and equity for models from all walks of life.

Same Old Problems

Many of the biggest fashion houses in the world are still reckoning with the #MeToo movement. The fashion industry is known as a highly predatory business. Many of even the largest names in modeling have had to survive people abusing their power on sets and behind the scenes to become who they are. Household names, such as Kate Upton, Coco Rocha, and Cameron Russel, have all spoken out about their experiences with the abuse they’ve experienced while working as models.

Kate Upton spoke out against Paul Marciano in 2018, which led to a total of $500,000 in settlement agreements involving five individuals. He has remained an active participant at GUESS as a board member and chief creative officer, despite resigning from his position as an executive. At the beginning of February, the news broke that Marciano is once again being sued over sexual assault allegations by a woman who has chosen to remain anonymous. The allegations against Marciano are not an isolated incident. Similarly, allegations were brought against Alexander Wang in December of 2020 but began as early as 2017, yet some still chose his side despite the overwhelming corroboration of multiple individuals. If the word of a woman as successful as Kate Upton is not enough to oust a predator from power, it’s unclear what realistically can protect vulnerable individuals with less acclaim from the same experiences or worse.

The silver lining of these allegations coming to light is the industry supporting the individuals coming forward more than ever before. In the past, many models lost their careers before they had even begun due to the actions of predators and the mechanisms powerful people use to silence their victims. Accounts such as @shitmodelmgmt and @dietprada have been using their online platforms to expose predators and condemn their actions openly across Instagram and Twitter. Additionally, the Model Alliance, an organization dedicated to giving models a voice in their work, has also spoken out against Wang on their Instagram saying, “We stand with David Casavant, Owen Mooney, Gia Garison, and all the accusers of @alexanderwangny in their pursuit towards justice.”

The upheaval that began in 2006 with survivor and activist Tarana Burke’s creation of the #MeToo movement has continued into 2021. Slowly but surely survivors are taking their power back and pushing to create real change in media industries that have exploited them for far too long.

Illustration of models by Rita Azar for 360 Magazine

2019 PIRELLI CALENDAR

PIRELLI: “DREAMING”, THE 2019 PIRELLI CALENDAR

SHOT BY ALBERT WATSON, UNVEILED IN MILAN

A photographic tale of the aspirations of four women and their determination to achieve their goals, each one pursuing her own dreams and passions. This is “Dreaming”, the 2019 Pirelli Calendar, now in its forty-sixth edition, shot by Albert Watson in April in Miami and New York and unveiled today at Pirelli HangarBicocca in Milan.

A sequence of forty shots tells the stories of characters portrayed by Gigi Hadid with Alexander Wang, Julia Garner, Misty Copeland with Calvin Royal III and Laetitia Casta with Sergei Polunin.  The photographs, in colour and black and white, are in the cinematic 16:9 format, inspired by Albert Watson’s passion for the art of film.

“When I approached this project,” says Watson, “I wanted to do it in a way that was different from other photographers, and I wondered what the best way would be. In the end, I looked for pictures that were of beautiful quality, with depth to them, and that had some kind of narrative. I wanted to create something that was more than just a portrait of somebody – I wanted it to look like a film still. I wanted people looking at the Calendar to see that my aim was photography in its purest form, exploring the women I was photographing and creating a situation that would convey a positive vision of women today.”

Telling the story of how he came to make the Calendar (see the interview below), the photographer talks of his own dreams, and of the efforts and sacrifices that they entailed.

“To make a dream come true, you have to work hard. I’ve always taken it step by step, reaching one goal at a time, without wanting to get immediately to the top of the ladder. Even though I sometimes think this ladder could go on up forever, with the top rung ever-further away, I think it’s always worth giving yourself increasingly ambitious goals and dreams.”

He said that each of the four women focuses on the future and “has her own individuality, her own particular purpose in life, and her own way of doing things. So the underlying theme is that of ‘dreams’, but the basic idea behind the whole project is that of telling a story in four ‘little movies’. What I wanted to convey were the protagonists’ hopes and their way of thinking about the future, in a way that would bring with it the aspect of dreaming.”

An example of this is the character played by Gigi Hadid, he explained. She has recently separated from her partner, lives alone in a glass tower and has Alexander Wang as her only friend and confidant: “I think there’s a degree of angst in these images. With Hadid’s character, I wanted to convey the sense of a woman thinking about her future, but also showing her in a situation of loneliness. We see her thinking about where she is going to go in life, what she will be doing tomorrow. I wanted it to be much more minimalistic than the other women and settings I photographed.”

Julia Garner plays the part of a young photographer who loves nature and solitude. Of her, Watson says; “Julia’s a very, very accomplished actress and she got straight into the character. She played a botanical photographer who dreams of putting on successful exhibitions. We were in a beautiful tropical garden in Miami, which turned out to be the perfect place for us to work.

Misty Copeland, whose partner in the Calendar is Calvin Royal III, also looks to the future, fantasising about making a name for herself in the world of dance. “Trying to be successful is her driving force,” said Watson. “Copeland’s character earns her living by dancing in a club, but at the same time she has also put up a little stage in her garden, where she practices dancing in order to become a star, sometimes with her boyfriend, played by Calvin Royal III.”

Lastly, Laetitia Casta is a painter who lives in a studio apartment with her partner, played by Sergei Polunin. They both dream of success: she as an artist, he as a dancer. “What’s interesting”, says Watson, “is that, in real life, Laetitia really does do a lot of sculpting and creates artwork in her spare time. This worked out very well and helped her get into character. We decided to shoot outside, to give the scenes some added natural brightness. The tropical atmosphere of Miami is a key component in this picture.”

***

See the stories and stars of the 2019 Pirelli Calendar, and the history of over 50 years of The Cal™, at www.pirellicalendar.com .

PHOTOGRAPHER: ALBERT WATSON

ARTISTIC DIRECTION: BARON & BARON

PRODUCTION DESIGNER: STEVE KIMMEL

CAST

LAETITIA CASTA

MISTY COPELAND

JULIA GARNER

GIGI HADID

SERGEI POLUNIN

CALVIN ROYAL III

ALEXANDER WANG

Q&A WITH ALBERT WATSON

How did you approach the Pirelli Calendar project?

The Pirelli Calendar is a unique project for any photographer. When I first took it on, I wanted to do it in a way that would be different from that of other photographers, and I wondered what the best way would be. In the end, I looked for pictures that were of beautiful quality, with depth to them, and that had some kind of narrative. I wanted to create something that was more than just a portrait of somebody – I wanted it to look just like a film still. I wanted people looking at the Calendar to see that my aim was photography in its purest form, exploring the women I was photographing and creating a situation that would convey a positive vision of women today.

How did you formulate the project?

I wanted to ensure there would be a strong narrative, so I thought: “Let’s try and make the shots look like film stills.” Quite a lot of it was shot in widescreen format. And that was quite challenging. Each of the four women has her own individuality, her own particular purpose in life, and her own way of doing things. And they are all focused on their future. So the underlying theme is that of “dreams”, but the basic idea behind the whole project is that of telling a story in four ‘little movies’.

Could you tell us about the stories that bring your Calendar to life?

Each character has a part to play in the 2019 Pirelli Calendar. In some cases, the role was close to what the actress does for a living, but here they were certainly all acting a part. Not themselves. And that’s what I wanted.

The woman played by Gigi Hadid has just split up with her companion. She has a confidant, not a boyfriend, played by the designer Alexander Wang. He is helping her get over this difficult time. I think there’s a degree of angst in these images. With Gigi Hadid’s character, I wanted to convey the sense of a woman thinking about her future, but also showing her in a situation of loneliness. We see her thinking about where she’s going to go in life, what she’ll be doing tomorrow. I wanted her to be much more minimalistic than the other women I photographed, and I wanted her to be reflected in the settings I portrayed her in. The settings of the other protagonists are pretty crowded, and there’s action in almost all of them.”

Julia Garner’s character is a botanical photographer who dreams of putting on successful exhibitions. Julia’s a very, very accomplished actress and she got straight into the character. We were in a beautiful tropical garden in Miami, which turned out to be the perfect place for us to work.

Misty Copeland and Calvin Royal III, on the other hand, play the part of two dancers who want to become famous and live in an Art Deco house. She’s dreaming of dancing in Paris. She is looking to the future and has ambitions. Trying to be successful is her driving force. Copeland’s character earns her living by dancing in a club, but at the same time she has also put up a little stage in her garden, where she practices dancing in order to become a star, sometimes with her boyfriend, played by Calvin Royal III.

The artist played by Laetitia Casta lives in a studio apartment, which she shares with her partner, played by Sergei Polunin. They are both dreaming of success: she as an artist, he as a dancer. We decided to shoot outside, to give the scenes some added natural brightness. The tropical atmosphere of Miami is a key component in this picture. What’s interesting is that Laetitia told me that, in her spare time, she really does do a lot of sculpting and creates artwork. This worked out very well and helped her get into character.

What was the role played by light in this project?

When I was young, the first famous person I photographed was Alfred Hitchcock. He said: “My dear boy, once you’ve finished the storyboard, the movie is finished – all I have to do is shoot it.” There’s a certain amount of his message that has stayed with me. The 2019 Calendar is like a cinematic storyboard. I was very lucky because I trained as a graphic designer for four years and then I went to The Royal College of Art Film School for three years and I came out as a director. I never trained as a photographer and, from that point on, I had to learn to be a photographer and know about lighting. As a photographer, the technical things for me were very difficult, it wasn’t natural. Intuitively, a cinematic aesthetic was quite natural for me to follow. A lot of my work is based on graphics and film or sometimes on a combination of the two. It was quite easy for me to drop into this for the Calendar and produce images like film stills. It was a matter of making all these different elements come together and make a strong narrative. The common denominator is that these people are all active: they’re thinking of their future and they’re dreaming of where they might be in five, ten, twenty years…

Did you like working on the set?

I know some people work well with a lot of tension on set, and part of their creativity comes from this, but I’m actually the opposite of that. If I’m having fun with people, if I’m enjoying being with them and playing around, I get a lot more out of them. I sometimes say to young photographers that it’s ‘location, location, location’. But in a case like this, it’s more ‘preparation, preparation, preparation’. The more you prep for the job, the more creative it will be. It’s thinking and planning, planning, planning. That’s what’s really important.

I had a tremendous amount of support when creating the vision for the Calendar. Steve Kimmel was the art director, along with Arnold Barros and Belinda Scott, and they did a brilliant job. Thanks to their dedication, it all went perfectly. James Kaliardos did our make-up. He did a fantastic job, beautiful, invisible, but yet there. The hair, by Kerry Warne, was always natural for each of the women. He’s had a lot of experience in film work, so he was perfect for this project.

Julia Von Boehm did the styling and fashion editing. On top of that, I had my own team of assistants and digital editors, Taro Hashimura and Emi Robinson, as well as Adrian Potter. All these people contributed in a great way, so this was definitely much more like a film project than a photography one.

Have you fulfilled your dreams?

To make a dream come true, you need to work hard. I’ve always taken it step by step, reaching one goal at a time, without wanting to get immediately to the top of the ladder. Even though I sometimes think this ladder could go on up forever, with the top rung ever-further away, I think it’s always worth giving yourself increasingly ambitious goals and dreams.

2019 PIRELLI CALENDAR SHOT BY ALBERT WATSON

A photographic tale of the aspirations of four women and their determination to achieve their goals, each one pursuing her own dreams and passions. This is “Dreaming”, the 2019 Pirelli Calendar, now in its forty-sixth edition, shot by Albert Watson in April in Miami and New York and unveiled today at Pirelli Hangar Bicocca in Milan.

A sequence of forty shots tells the stories of characters portrayed by Gigi Hadid with Alexander Wang, Julia Garner, Misty Copeland with Calvin Royal III and Laetitia Casta with Sergei Polunin. The photographs, in color and black and white, are in the cinematic 16:9 format, inspired by Albert Watson’s passion for the art of film.

When I approached this project,” says Watson, “I wanted to do it in a way that was different from other photographers, and I wondered what the best way would be. In the end, I looked for pictures that were of beautiful quality, with depth to them, and that had some kind of narrative. I wanted to create something that was more than just a portrait of somebody – I wanted it to look like a film still. I wanted people looking at the Calendar to see that my aim was photography in its purest form, exploring the women I was photographing and creating a situation that would convey a positive vision of women today.”

Telling the story of how he came to make the Calendar (see the interview attached), the photographer talks of his own dreams, and of the efforts and sacrifices that they entailed.

To make a dream come true, you have to work hard. I’ve always taken it step by step, reaching one goal at a time, without wanting to get immediately to the top of the ladder. Even though I sometimes think this ladder could go on up forever, with the top rung ever-further away, I think it’s always worth giving yourself increasingly ambitious goals and dreams.”

 

He said that each of the four women focuses on the future and “has her own individuality, her own particular purpose in life, and her own way of doing things. So the underlying theme is that of ‘dreams’, but the basic idea behind the whole project is that of telling a story in four ‘little movies’. What I wanted to convey were the protagonists’ hopes and their way of thinking about the future, in a way that would bring with it the aspect of dreaming.

An example of this is the character played by Gigi Hadid, he explained. She has recently separated from her partner, lives alone in a glass tower and has Alexander Wang as her only friend and confidant: “I think there’s a degree of angst in these images. With Hadid’s character, I wanted to convey the sense of a woman thinking about her future, but also showing her in a situation of loneliness. We see her thinking about where she is going to go in life, what she will be doing tomorrow. I wanted it to be much more minimalistic than the other women and settings I photographed.

Julia Garner plays the part of a young photographer who loves nature and solitude. Of her, Watson says; “Julia’s a very, very accomplished actress and she got straight into the character. She played a botanical photographer who dreams of putting on successful exhibitions. We were in a beautiful tropical garden in Miami, which turned out to be the perfect place for us to work.”

 

Misty Copeland, whose partner in the Calendar is Calvin Royal III, also looks to the future, fantasizing about making a name for herself in the world of dance. “Trying to be successful is her driving force,” said Watson. “Copeland’s character earns her living by dancing in a club, but at the same time she has also put up a little stage in her garden, where she practices dancing in order to become a star, sometimes with her boyfriend, played by Calvin Royal III.

Lastly, Laetitia Casta is a painter who lives in a studio apartment with her partner, played by Sergei Polunin. They both dream of success: she as an artist, he as a dancer. “What’s interesting”, says Watson, “is that, in real life, Laetitia really does do a lot of sculpting and creates artwork in her spare time. This worked out very well and helped her get into character. We decided to shoot outside, to give the scenes some added natural brightness. The tropical atmosphere of Miami is a key component in this picture.

 

Sherpani Sponsors “Glamour Women Of The Year”

Sherpani, a product leader in women’s lifestyle bags, proudly announces their participation and sponsorship of the “Glamour Women of the Year” event. Sherpani has been uplifting and advocating for women since their start in 2002.

“Sherpani is thrilled to participate in such an influential and impactful event. Part of our company philosophy is ‘creating bags for women who define their own meaning of success’; this event is a perfect complement of our shared values. To be given the opportunity to support so many accomplished women who are breaking social and professional barriers is a great honor for me and for the entire female staff,” said Sherpani’s Brand Marketing Manager Alexa Osbourn.

The “Glamour Women of the Year” event has been honoring strong and powerful women since 2003. Winners have included: Gigi Hadid, Nicole Kidman, Samantha Bee, Muzoon Almellehan and so many more incredible, trailblazing leaders. Sherpani’s participation strengthens their commitment to create products that empower, encourage and uplift extraordinary women in all they do. “Glamour Women of the Year” Summit attendees will receive a Sherpani “Hadley” tote. This tote is a classic in the company’s product assortment; it is crafted from sustainable materials and evokes a “Girl Boss” spirit.

Reebok

Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar. Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities. This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement. The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware. Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond. Until now, industry standards for breast biomechanic testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel. Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.

Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of. However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing, The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th. Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

For more information please visit www.reebok.com and www.reebok.com/us/innovation_collective

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

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