Posts tagged with "customer experience"

Hive's Fashion Takeover via 360 MAGAZINE.

HIVE’S FASHION TAKEOVER

*Featured image by Lynn Rossi

The month of September is a yearly indicator for change. It’s mostly for the seasons, but for fashion, it’s brought something extra. The advent of NFT, a digital fashion, has transformed the retail industry in recent times. Shows like HIVEMIND, inspired by purveyors SAIbysai and This Man’s Brand, provided a visual depiction of this phygital trend. Featuring innovative NFT drops in tandem with a live catwalk, the production catapulted spectators into a new age of style.

Hive's Fashion Takeover via 360 MAGAZINE. Photography by Danica Robinson.
Hive’s Fashion Takeover via 360 MAGAZINE. Photography by Danica Robinson.

SAlbysai’s phygital NFT collection with art by Danica Robinson, dropped during her first runway show on September 16 in NYC. The NFT project was produced by Hive and is available on the foundation marketplace.  The event sponsored by Hive and Satoshi’s Closet included a tangible fashion presentation by SAIbysai. Lastly, we held a pilot screening of HIVEMIND by Hive–which recently won “Best NFT Film/Video” at the iHollywood Film Festival. Subsequently, Hive released their WLT skin which permitted access to additonal NFTs and upcoming exclusive events.

The fusion of fashion and technology was groundbreaking. It sparked a deeply rooted conversation from an acclaimed panel of professionals: the founder of Satoshi’s Closet, Michael Pastko; founder of Hive, Bee Davies; and designer of Made by Mena, Chris Mena. Both participants and guests tremendously benefited from this mind-blowing presentation.

Another spectacular event was Holotopia. It’s a new XR fashion event which took place September 24 in Long Beach at Thunder Studios. Of late, This Man’s Brand, powered by Hive, dropped a phygital NFT collection with art fabricated by Chris Arvan. Lastly, cutting-edge AR technology was exhibited from NFT Marketplace DRESSX while XR production was showcased from Holotopia’s team at Metajax, form-u.la and Thunder Studios. The show was streamed live on Decentralland and Twitch, allowing attendees a whimsical behind the scenes peek into the new world order.

For those who missed out on this avant affair go HERE.

Bee Davies' Hive's Fashion Takeover via 360 MAGAZINE
Hive’s Fashion Takeover featured in 360 MAGAZINE. Photography by AndrezLiguz.

Gigi Hadid hosts pop-up at Guest In Residence inside 360 MAGAZINE

GIGI HADID – FEEL SHOP

Gigi Hadid opens Feel Shop in NYC: the first retail experience by luxury cashmere brand, Guest In Residence. Upon arrival guests enjoyed to-go sunflowers by florist, Popup Florist and beverages by Kin Euphorics. Creative Director Gigi Hadid hosted an intimate press preview to kick off the temporary shops followed by a meet and greet hour, where she talked to her fans and let them know about the collection. The Feel Shop is located on 12 Mercer Street and will be open through September 17th from 11am – 7pm. Free embroidery customization will be offered with every purchase as well as to-go sunflowers while supplies last. There will also be surprise workshops throughout the week!

About Guest In Residence:

Guest In Residence is a direct-to-consumer cashmere brand founded in New York by Gigi Hadid, who serves as Creative Director.

About Gigi Hadid:

Celebrated supermodel Gigi Hadid (b. 1995) began her modeling career as a toddler when she appeared in a campaign at two years old. She signed with IMG models when she was just 16. Since her NYFW debut in 2014, Hadid has become one of the most celebrated models in the industry. She is a staple in global fashion weeks and, to date, has over 30 Vogue covers worldwide. At age 20, Hadid won the “Model of the Year: Women” award at the Models.com Industry Awards. Since then, Hadid’s earned the British Fashion Awards “International Model of the Year,” Variety’s “Power of Women” award, and Glamour’s “Woman Of The Year.” Additionally, Hadid has been honored for her non-profit work with Pencils of Promise and UNICEF. Alongside modeling, Hadid is a designer, collaborating with brands including Frankies Bikinis, Reebok, Tommy Hilfiger, FAO Schwarz, and Stuart Weitzman. Gigi has also taken up photography, shooting campaigns and editorials for Versace, Miu Miu, Weekend Max Mara, V Magazine, and i-D Magazine.

illustration by Sara Davidson for use by 360 Magazine

FIVE AUTO REPAIR TIPS FOR WOMEN

FixMyCar comes to your house/office to fix your car, offering vehicle repair tips

According to research published in the “Journal of Marketing Research,” women are quoted higher prices for auto repairs when they are uninformed about the pricing of such repairs. When they have an idea of what it should cost they are no longer overcharged. The more women know about vehicle repairs the more they can help keep expenses down. They can also help ensure they are getting the best service overall when they follow a few helpful tips regarding repairs.

“Typically, women don’t feel comfortable going to the vehicle repair shop, because they feel they are not going to get fair treatment and may get overcharged,” explains Prashant Salla, founder of FixMyCar. “Being able to talk to mechanics directly about the car and seeing the actual repairs taking place outside their house, women (and men) feel much more confident about their car.”

FixMyCar is a company that is revolutionizing the auto repair industry, and one of their missions is to help customers feel more comfortable about their vehicles. Their business model is mobile, so the mechanic goes to the person’s home or office, making the repairs and doing maintenance extremely transparent and hence more trust. This makes it more convenient and comfortable for people, who need to have repairs and maintenance done to their vehicle.

Here Are 5 Auto Repair Tips:

  • Get it in writing. When you take your vehicle somewhere for a repair or maintenance, get in writing what is being done and the rate that you were quoted. This will help you avoid a situation where you are verbally quoted one price and then when you go to pay it’s much higher.
  • Use your owner’s manual. Getting to know your owner’s manual is a good way to help keep up on what your vehicle needs to stay in top condition. Often times, the answer to common issues are found in the owner’s manual, but people don’t think to look there. If you no longer have yours, you may be able to find a PDF copy online.
  • Keep up on routine maintenance. The routine maintenance on your vehicle is important to keeping it running good. If you fall behind in this area your vehicle will likely have issues that arise. Routine maintenance, such as oil changes and tune ups, are affordable and can keep your vehicle running great longer.
  • Find a mechanic you trust. It’s important for women to trust their mechanic so they feel they are being well taken care of, rather than being taken advantage of. When you find a mechanic you trust you will know you are getting a fair deal.
  • Keep track of what has been done. It’s always a good idea to keep a log or file with all of the work you have had done to the vehicle. This will help you if things are recommended that you know you recently had done, as well as when you go to sell the vehicle. Don’t try to rely on memory about what has been done, because you will not remember everything. Keep an envelope or file where you can keep all the receipts of work that has been done.

“Women love FixMyCar, because we make the process of getting your car fixed extremely transparent, convenient, quote upfront and we don’t upsell. Our best customers and members are women, and they tell us one of the reasons they use our service repeatedly is because of the excellent customer service,” added Salla.

Mobile repairs are also more affordable than going to a dealership or a repair shop. The mobile service model doesn’t have the high overhead that shops do, so the prices offered tend to be 20-30% lower than dealership and repair shops. Plus, it has been designed to allow mechanics to make a higher salary.

Services being offered by FixMyCar include diagnostic inspections, such as car not starting, check engine light on, strange noises, or not being sure what is wrong with it. Other services include battery and starter replacement, brakes and light engine repairs, routine maintenance, such as oil changes, and used car inspections for those who are purchasing or selling a car.

FixMyCar also launched a membership program where you sign up for a quarterly or yearly membership and they schedule and perform all your vehicle’s oil changes outside your house or office. This new membership comes with an unlimited oil change package, which is the first in the industry and allows customers to not worry about their vehicle’s oil changes. Not only do members get free oil changes scheduled and delivered to their house, but they also receive discounts on all other services provided by FixMyCar.

The company was founded by Salla in 2018, after he received an initial $250,000 in funding capital from an angel investor he met at a bar. Later, he secured another $1.6 million in investor funding, including from the likes of Marc Randolph, Netflix’s founding CEO, Richard Wolpert, HelloTech’s founder & CEO, John Kobs, ApartmentList.com’s Founder & CEO. Salla came to America in 2012 from India, where he was earning $100 per month working as a mechanic while studying Mechanical Engineering. In the Detroit area, he earned his master’s degree in automotive engineering, and has flourished in the industry. In addition to revolutionizing the auto repair industry, he is a great example of an American immigrant success story.

Currently, FixMyCar is serving the areas of Metro Detroit, Dallas-Fort Worth and Houston. They are also moving into Austin, and eventually plan to have services being offered around the country. To learn more about FixMyCar, click HERE.

About FixMyCar:

Founded by Prashant Salla, FixMyCar is a mobile auto repair marketplace that is revolutionizing the automotive repair industry. Founded by Salla in 2018, the company has locations in several major cities in two states, with plans to continue expanding nationally. Salla is an immigrant from India who has been able to achieve the American dream since moving to the country in 2012.

Business woman article illustration by Kaelen Felix for 360 Magazine

Ask Better Questions

Advice from a Researcher on How to Make Research Your Business’s Superpower

By: Kirsten Lee Hill, PHD.

When I talk to people about research, the first thing I notice is that almost everyone is doing research–they just don’t call it that.

Put simply, research is creating an intentional plan to answer a question you have, and then putting it into action. As a business owner, I’m willing to bet that you have questions you would like answered. Questions like:

  • How are people experiencing my products/services?

  • Does my product/service work?

  • How can I improve my product/service?

On a daily basis as you continue to run your business and make decisions about growing or pivoting, you are using information to answer these types of questions. Every time you ask a customer for feedback, send out a poll, or look at records to make decisions about products or services–that’s research!

The quality of the information you get is only as good as the quality of the questions you ask. The key to good research is asking good questions, and crafting good questions is both an art and a science.

To create a good question, you have to get specific about what it is you want to know.

Have you ever asked a client or customer if they are “satisfied?” Or, has anyone ever asked you if you are “satisfied” with their product or service?

Personally, it is my least favorite question, and one that I never ask.

Here’s the thing–I never ask if someone is satisfied because I don’t care. Not asking is strategic. To me, that question is a waste of space (and my clients’ goodwill), and I want to use space and goodwill on important questions that matter to me. Big, vague words like “satisfaction” are not helpful in evaluating my work or making decisions.

What does it even mean to be satisfied?

In some sense it means that I generally did a good job or a bad job. But, I don’t make decisions based on ambiguous terms. I want specific insights to drive my business.⁠

Specific insights come from specific questions.

So, instead of asking if someone is “satisfied” for if they “liked” your product/service, choose an area(s) of feedback that would provide meaningful information. Perhaps you want to know if your product was useful, made something easier, or fun. If you’re selling a new shirt and people say they hate it, that’s not helpful. Instead, ask specific questions about the color, fit, and fabric so that you can take action on the feedback.

Questions are powerful tools that can provide you with information to make important decisions. Don’t waste them.

To learn more about Kirsten Lee Hill, visit her website.