AVERY DENNISON, ESTAL, and LEONHARD KURZ co-launch ‘Make a Mark’ collaboration platform to accelerate innovation in wine and spirits packaging
The “innovation incubator” for global creatives will kick off with a limited edition book at Luxepack Monaco – September 27-29, 2021.
AVERY DENNISON, ESTAL and LEONHARD KURZ are launching Make a Mark, a three-year collaboration initiative for designers, printers and materials providers intended to break new ground in sustainable and innovative wine and spirits packaging, the companies announced today.
“Since wine and spirits packaging is more than just a glass bottle and stopper, we thought, why not join forces with the most respected industry leaders in labeling and finishing — Avery Dennison and Leonhard Kurz — to see how much further we can push creative innovation?” Estal CEO Gerard Albertí said of the initiative. “And what if we invited some of the world’s top packaging designers and turned this into a platform for showcasing new creative ideas while also building an inspiring design community?”
Make a Mark will kick off at Luxepack Monaco with the unveiling of a book featuring bold and provocative concepts by 18 of the world’s most creative packaging designers. Printed in a limited edition of 2,000 copies, the book is the first of several expected in a Make a Markseries, and one of many planned projects aimed at bringing together brands, designers, and materials providers over the next three years.
“We are all more innovative when we collaborate,” said Vladimir Tyulpin, Avery Dennison’s Market Segment Leader – Wine & Spirits. “And innovation is more essential than ever. The urgent need for sustainable packaging, the new ways COVID-19 is forcing us to shop, and the increasingly crowded playing fields in wine and spirits all demand bold new approaches, from the bottle shape to the label material to the design. Make a Mark was created to kick down the barriers that separate the contributors to wine and spirits packaging and give us more opportunities to collaborate and innovate.”
“With [Make a Mark’s] tremendous synergy and inspiration for those involved, we want to break boundaries and make impossible things possible”, said Stéphane Royère, Head of Business Area Packaging and Print at LEONHARD KURZ.
A focus on sustainability, luxury and innovation
Some of the most awarded packaging design studios on a worldwide basis decided to come on board and be part of the Make a Mark project — Anagrama from Mexico, Boldrini & Ficcardi from Argentina, Butterfly Cannon from United Kingdom, Chad Michael Studio from USA, Denomination from Australia, Dragon Rouge from China, JVD Estudio
from Chile, MARK Studio from South Africa, Motherland from Sweden, Pocket Rocket Creative from UK, RitaRivotti from Portugal, Ruska Martín Associates from Germany and Spain, SeriesNemo and Supperstudio from Spain, Servaire & Co amd Studio Créa’ Design from France, Smith Lumen and Spazio Di Paolo from Italy.
They were asked to develop a wine or spirit brand concept combining sustainability, luxury and innovation. They were free to bring their boldest ideas to life without the usual constraints of costs, tight deadlines, and client requirements. Access to some of the industry’s latest technologies enabled them to execute their ideas.
Among the concepts featured in the book are a wine brand that draws energy and color from Argentina’s move toward democracy in the early 1980s; a whiskey brand that pairs elegance with acknowledgement of the crises facing freshwater and oceans; an acquavite that pays homage to the volcanic origins of Sicily; and a gin inspired by the iconic 1990s TV show Baywatch, complete with a mini life preserver that gauges the level of liquid in the bottle.
A limited number of sample packets and more information about the Make a Mark book and initiative are available at www.makeamark.world
About AVERY DENNISON
Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com
The KURZ Group is a global leader in thin film technology. KURZ develops and manufactures decorative and functional layers applied to carrier foil for a wide range of industries, from the packaging and printing industry through to the automotive, electronics, card and textile sectors. KURZ offers a comprehensive portfolio of products for surface finishing, decoration, labeling, and counterfeit protection, rounded off by an extensive range of stamping machines and stamping tools. The company is also continuously investing in new technologies and developing innovative solutions for integrating functionality into surfaces. The KURZ Group has more than 5,500 employees at over 30 sites worldwide and produces under standardized quality and environmental standards in Europe, Asia, and the USA. A global network of subsidiaries, representatives and sales offices ensures short paths and individual, on-site consulting. www.kurz-world.com
Estal was founded in 1994 as a packaging specialist offering a wide range of premium glass packaging solutions for wine, spirits and other beverages, gourmet products,
perfume and cosmetics, and home fragrances. With a philosophy based on industrial excellence, the company has become a market leader through its work in customised packaging by developing unique models with the most advanced technical innovations and design, as well as the constantly seeking for the most sustainable proposals. As a representative company of internationalisation, with sales offices in the USA, UK, France, Portugal, Italy and China, Estal sells to all countries, along with the current collaboration of 11 distributors and agents in Spain and 17 in the USA, South America, Italy, France, Portugal, the Czech Republic, Germany, Belgium, Greece, Moldova, Poland, Australia and the United Arab Emirates. www.estal.com