Posts tagged with "Def Jam Recordings"

Nasty C illustration done by Mina Tocalini of 360 MAGAZINE.

Nasty C – Zulu Man 

Global multi-platinum rapper, Nasty C, releases the high energy track and hot visual, “PALM TREES,” the latest single from his forthcoming and highly anticipated album, “ZULU MAN WITH SOME POWER” to be released via Def Jam Recordings on August 28. “ZULU MAN WITH SOME POWER” is available for fans to pre-save now.

Quoted by Billboard as “South Africa’s best bet for a mainstream crossover,” Nasty C has been delivering hit after hit with “PALM TREES” being the next single solidifying him as a global sensation.

In July, Nasty C teamed up with DJ Whoo Kid to put together a mixtape for fans around the world. The musical masterpiece titled, “ZULU” features the hit track, “They Don’t” includes his first-ever collaboration with Tip “T.I.” Harris for “They Don’t,” a powerful track created by the rappers in the wake of global unrest over rampant police brutality and racial injustice. On June 23, Nasty C and T.I.  joined Late Night with Seth Meyers for a virtual performance of the protest anthem. 

For nearly a decade, Nasty C (Nsikayesizwe David Junior Ngcobo) has had a singular focus: to push the boundaries of his own potential.  He has been pursuing his hip-hop dreams since childhood when, legend has it, he began rapping and learning to lay down tracks at age nine under the tutelage of his older brother.  At just fifteen years of age, Nasty released his debut mixtape, One Kid, A Thousand Coffins (2012).  He shot to stardom in 2014, with his boundary-breaking second mixtape, Price City, and “Juice Back,” a continent-wide instant classic smash.  The “Juice Back” remix featured Nigerian muso, Davido and South African rapper Cassper Nyovest. This early success won Nasty C the Best Freshman prize at the highly competitive South African Hip-Hop Awards.  

Nasty C’s popularity detonated with his 2016 debut album Bad Hair, which hit #1 on the iTunes local chart and was the country’s most-streamed album within 24 hours of release.  Its re-release, Bad Hair Extensions featured French Montana. The seminal album earned him Nasty C four Metro FM Music Awards, a South African Music Award and a BET Awards nomination. The momentum surged with Strings And Bling in 2018, named one of South Africa’s greatest hip-hop albums by such influential local outlets as TimesLive and IOL. Nasty C was the only South African nominated for a BET Hip- Hop Award in the Best International Flow category in 2019, and was also nominated for an MTV Europe Music Award that year.  Strings and Bling won him two South African Music Awards and two AFRIMMAs (All African Muzik Magazine Awards).

Follow Nasty C: Facebook | Instagram | Twitter | YouTube

2 Chainz illustration done by Mina Tocalini of 360 MAGAZINE.

2 Chainz – Money Maker

2 Chainz, the multi-platinum, Grammy Award®-winning MC returns with Money Maker” feat. Lil Wayne, the first new single from his forthcoming sixth studio album via Def Jam Recordings. The song samples Louisiana’s HBCU Southern University world-renowned marching band, Human Jukebox, which are also featured in the artwork. 2 Chainz previewed the song last night during his Verzuz battle with Rick Ross where the King’s of the South celebrated their legacies and iconic catalogs. Money Makeris the first new music from 2 Chainz since his January single + video “Dead Man Walking” featuring Future.

2 Chainz’ most recent Def Jam album, Rap Or Go To The League (released March 2019), was described as his most personal, most lyrical, most soulful record to date. It challenged the notion that the only way out of the inner city is either to become a rapper or a ball player. The album flipped that trope, celebrating themes of black excellence, the power of education, and entrepreneurship.  A&R’d by LeBron James, Rap Or Go To The League spun off two smashes: the MTV VMA-nominated “Rule The World” featuring Ariana Grande, which boasts nearly 22 million YouTube views to date; and the RIAA platinum Bigger Than You featuring Drake and Quavo which has amassed over 62 million combined YouTube views to date. 

Rap Or Go To The League was 2 Chainz’ first new studio album since Pretty Girls Like Trap Music, his RIAA gold #1 release of 2017. That LP netted over 2 billion streams after racking up three consecutive RIAA multi-platinum hits: “4 AM” featuring Travis Scott; “It’s A Vibe” featuring Ty Dolla $ign, Trey Songz and Jhené Aiko; and “Good Drank” featuring Quavo and Gucci Mane.  

In addition to music, his wildly popular tv show Most Expensivest on VICELAND wrapped up its third season in 2019 with 20 new episodes; view the series trailer HEREHis “Chain Reaction” sneaker collaboration with Versace hit stores in the spring 2018, and was their most popular shoe of the year. His cannabis brand, GAS Cannabis Co. is available throughout California HERE.  And he starred with Adam Scott in the 2019 Super Bowl LIII Expensify tv spot, “the world’s first Super Bowl commercial you can expense.”  

Following his run as a founding member of Def Jam duo Playaz Circle from his native Atlanta, 2 Chainz’ name was on everyone’s lips in 2012, when he stole a verse on Mercy,” fellow Def Jam artist Kanye West/G.O.O.D. Music’s RIAA triple-platinum #1 R&B/#1 Rap hit (from Cruel Summer).  In August 2012, Chainz arrived as a Def Jam solo artist with Based On A T.R.U. Story, his debut album.  B.O.A.T.S. entered Soundscan at #1 and was certified RIAA gold.  Its success was fueled by the RIAA platinum #1 “No Lie” featuring Drake, the double-platinum “Birthday Song” featuring Kanye West, and double-platinum “I’m Different.”  “Mercy” was subsequently a Grammy® nominee for Best Rap Song and Best Rap Performance, while B.O.A.T.S. was nominated for Best Rap Album.  Chainz’ dominance was extended when the sequel, B.O.A.T.S. II: Me Timeentered the Soundscan hip-hop chart at #1 in September 2013, and spun off the RIAA gold single, “Feds Watching” featuring Pharrell. 

In 2016, Chainz brought it back to his essence with a series of mixtapes that dominated the streets: Felt Like Cappin, Daniel Son; Necklace Don, and Hibachi For Lunch.  Also in 2016, he released the lauded collaborative album ColleGrove with New Orleans hip-hop luminary Lil Wayne.  Critics agreed that 2 Chainz conquered 2016, with the New York Times proclaiming “all hail our greatest punch line rapper, 2 Chainz.”  The year was capped off with his first Grammy Award, Best Rap Performance for his verse on Chance The Rapper’s hit song “No Problem.”

 With momentum on his side, 2 Chainz released his first solo album since 2013: Pretty Girls Like Trap Music (June 2017) was accompanied by a 35-city tour of North America through September.  Chainz’ TV appearances included visits with Jimmy Kimmel (HERE), Jimmy Fallon (HERE), and Trevor Noah (HERE).  2018 brought the EP releases The Play Don’t Care Who Makes It(February, with the RIAA gold “Proud” featuring YG and Offset), and Hot Wings Are A Girl’s Best Friend (November), pointing to the March 2019 release of Chainz’ fourth solo album, Rap Or Go To The League.  Chainz’ impact on popular culture encompasses not only music but his Most Expensivest cable tv series on VICELAND, his “Chain Reaction” sneaker collaboration with Versace, his GAS Cannabis Co. brand, and his 2019 Super Bowl LIII Expensify tv spot with Adam Scott.  TheRinger.comwas inspired to write: “Forget Mount Rush­more –  2 Chainz deserves his own national monument. This year dude is top five humans of all time.”

Follow 2 Chainz: Facebook | Instagram | Twitter | YouTube

TUNE IN TONIGHT AS 2 CHAINZ AND RICK ROSS GO HEAD-TO-HEAD ON VERZUZ

Rick Ross x 2 Chainz

Tune in tonight as 2 Chainz and Rick Ross go head-to-head on Verzuz.

These two hip-hop icons will display their talent virtually and live. The event is sponsored by Cîroc and everyone is invited.

Watch live tonight August 6th @ 8 PM EST HERE or on @applemusic HD HERE

Egomeli Hormeku illustrated by Mina Tocalini for 360 MAGAZINE.

Egomeli Hormeku – Def Jam Recordings

Egomeli Hormeku – an experienced and innovative brand and content strategist – has been appointed Senior Vice President & Creative Director, Def Jam Recordings, it was announced today by Rich Isaacson, Executive Vice President/General Manager. In his new role, Mr. Hormeku will provide creative oversight in content creation, digital and social strategies, and brand identity and partnerships. Based in New York, he will report directly to Mr. Isaacson.

“A successful mover and shaker in the ultra-competitive New York City branding community for the past decade, Ego has built a portfolio and network that are second to none,” said Mr. Isaacson. “As Def Jam continues its fourth decade as the world’s number one destination for hip-hop culture, Ego will have a broad palette with which to work his magic. We’re excited to welcome him aboard.”

“There’s no better time than now,” said Mr. Hormeku, “to redefine what Def Jam means to music, cement what the label means to black culture, and ultimately swell the brand’s influence on a global scale. It’s simple. I’m at Def Jam because I owe Def Jam. It raised me. Not only is it the soundtrack to years that have molded my life and love for music, but its impact is the foundation for my creativity throughout my career.

“It’s an exciting time at the label, and with new leadership from Jeff Harleston and Rich Isaacson, there’s a renewed sense of creativity, tenacity, strategy and responsibility,” he continues. “This is why Def Jam is so important. If there was a duty to uphold the integrity of black culture, the label is uniquely positioned to do so. You know what else is important?  Breonna Taylor’s killers have still not been arrested.”

Mr. Hormeku comes to Def Jam after serving as CEO of the company he founded in 2015, Magic Creative Agency, which designed and executed the creation and strategic planning of brands and celebrities from a digital and physical lens. Overlapping with the first two years of Magic, he was Digital Strategist/Lead Social Community Manager for Nike, where he led digital strategy and social community management for Nike East (New York, Boston, DC, Atlanta, Miami) while spearheading individual category digital strategies. He later spent a year as Senior Producer, Content Development at Columbia Records, bridging strategic and creative needs by developing digital storytelling content, and liaising cross-functionally with the Digital team, Business and Legal Affairs, Marketing, Video Production, A&R, and so on to help drive a project home and deliver a finished product.

Prior to these ventures, he founded The Hormeku Group, which functioned as an umbrella for the Nothing Nice New York clothing line, the original Steel Rosé wine brand, the luxury Vida chocolate cigar line. The Group also handled a self-help book, Hope this Helps, that was a spin-off of The Nerdy McFly Manifesto, a book he wrote with friends that contained 101 rules for young men on how to create a balance between smart and cool.

Mr. Hormeku was raised in the Brownsville section of Brooklyn. He graduated from the University of Arizona in 2008, with a Political Science and Physiological Sciences double major in Africana Studies and English Minor, while a member of the Alpha Phi Alpha fraternity. Between studies, he honed his craft as a DJ at campus parties. Mr. Hormeku is also a graduate of the Cornell Business Strategy Exec Program.

Follow Def Jam Recordings: Facebook | Instagram | Twitter | YouTube

Bino Rideaux Brand New

Bino Rideaux – Brand New

Today, Bino Rideaux releases the official lyric video for his single “Brand New,” via Def Jam Recordings.

Bino raps a complex story alongside an upbeat track, establishing an instantly catchy hit. The artist reveals the tension between his love interest and his lifestyle, questioning how compatible they truly are.

He tests his partner’s loyalty and reveals some of his own vulnerability with lines like, “Would you still be there, if I never had my dough up? / If I would seek visitation, would you show up?” While the overall positive sound celebrates new love, the lyrics reveal the inherent challenges of Bino’s situation.

This new single offers a window into Bino’s world, where he came from, and where he’s going. And judging from the success Bino’s had to this point, he’s only going up from here.

WATCH HERE

LISTEN HERE

“Bino Rideaux has proven to be a staple West Coast artist over the years”

“L.A. rapper Bino Rideaux has been putting in the work in the area for a while now, earning co-signs from a lot of biggies including the late Nipsey Hussle”

“Bino, as well as Nip, let their bars do the talking.”

About Bino Rideaux

Success is a marathon, not a sprint. Bino Rideaux remembers a time when his dream seemed impossible. “I wanted to prove everybody wrong when nobody believed.” At 27, the Los Angeles rapper is a case study in the hustle, grinding on his own and acquiring cosigns from some of the biggest names on his coast.

Born Brandon Rainey, hip-hop was always on his mind. “It’s something that’s always interested me. I love music. I’ve always been the ‘rap nigga’ in my area.” He briefly lived in South Central as a teenager and remembers that time marked by the lure of the streets as well as hip-hop.

He was influenced by emotive artists like Young Thug and Nas. By 2014, he had a makeshift studio at his grandmother’s house, and that’s when things began to crystalize. “That’s when I started taking shit serious. That’s when it became a thing like, ‘This is where I’m going to be.’”

In 2015, he released Life Is Like A Movie, the first project that received local attention. “That’s the first time I had a team putting a project together. The response to it wasn’t as strong but it made me feel like, something can be done here.”

He signed to Out The Blue Records, an independent label he founded with friends. “It was organic,” he says. “I was doing what I love with my loved ones involved and making everybody in my section proud. I wouldn’t have it any other way.”

The track “100 Days 100 Nights” would be his breakout. “I lost a homie, KP. We made that track because a lot was going in the city. It was basically my hood versus the enemy’s hood.” The track resonated with one fan in particular: Nipsey Hussle.

Bino and Nipsey linked in the studio for “The Field” and “Clarity” in 2016 and 2017, respectively. “We kept rocking ever since.” Bino says that the relationship indelibly changed him. “That’s one of the most major parts that made me “me” today. I feel a lot different than I was prior to meeting bro.” He cites Nipsey’s business acumen and artistic inspiration, in particular. “He laid out the blueprint for me.” With that blueprint in hand, Bino Rideaux is ready to continue what he started. He signed with Def Jam Records in January 2020 and is excited to be a part of its legacy. “I want to be that LA dude that’s on Def Jam. A crazy success story.” He released “Pride 2 the Side,” a tribute to Nipsey, earlier this year and plans to drop two more projects.

He’s not sure how it’ll play out with the uncertainty of the times. He wants to solidify his name as well as build with Out The Blue. “As a label, we want to be a strong staple and almost landmark in the music industry. A household name with no smut and great business.” In that vein, he underscores his relentless approach and visceral sound. “My music is based on feelings. I want you to feel something. That’s really why I do this shit.”

Follow Bino Rideaux: Instagram | Twitter

Maj – “Supreme”

Maj, the Dallas-based singer–songwriter–producer whose grunge-inflected production, nocturnal hip-hop, and soulful confessional storytelling has earned him nearly 10 million total global streams in less than two years, releases “Supreme,” his brand new single + lyric video (directed by Ice The Endless), available at all DSPs today via Def Jam Recordings.

Supreme” is the first new music from Maj since the release of Majestic, his Def Jam label debut EP released in March. The eight track EP comprised five previously released songs (“Sloppy Seconds,” “Come Here,” “Trial & Error,” “Tesla,” and “2drunk” featuring 24kGoldn); plus three previously unreleased titles (“Love Always,” “Start A War,” and “Fucked Me Over”).

ABOUT MAJ:

Born in Pine Bluff, Arkansas, and raised in Dallas, Maj turned to music as a creative outlet after his parents divorced, and soon developed a diverse palette that ranged from Tyler, The Creator’s Bastard and Goblin, to Nirvana’s In Utero and Bleach among other influences. Maj conceived and launched a YouTube channel on which he posted commentary and analysis reaction videos to songs and albums that interested him. He piled up over 4 million views but his days as an “analyst” were numbered, as he began making low-key recordings of his own original material. “I didn’t even let my family know.”

His first upload out the gate, “Leave Me Alone” racked up over 100,000 streams. Collaborating with producer Nick Mira [XXXTentacion, Juice WRLD], “You and I” and “Sloppy Seconds” each surpassed one million mark, while “The Heartbreak” (produced by Nimbus Beats) neared 1.5 million Soundcloud plays alone.  Into 2019,  “Come Here” and “Trial & Error” showed his artistic progression, and ultimately caught the attention of Def Jam, the world’s most important hip-hop destination.

Maj strikes a working balance between listening and speaking, and his growing legion of fans seem to appreciate that he is out there listening and, most importantly, singing. “You might feel lost,” he sums up, “but you could also be happy as hell and still fuck with what I’m doing. This is meant to be a place for everybody.”

FOLLOW MAJ: Instagram | Twitter | Youtube | Spotify | SoundCloud

Kaash Paige

Kaash Paige Single

Kaash Paige releases music video for sultry single “Jaded,” via Def Jam Recordings

“The woozy-sounding R&B songs produced by Grand Prairie’s Kaash Paige are reminiscent of artists like SZA and Kehlani. And that’s probably why Dallas music fans have flocked to her SoundCloud page to stream her singles thousands of times.”

“Buzzing R&B songbird out of Dallas… with a smooth blend of R&B and Pop”

“Kaash’s willingness to sing what’s on her heart makes Parked Car Convos a breezy and unique affair.”

“Paige’s debut project feels like eavesdropping on something incredibly special…listening to her music is like falling into a daydream while you watch the clouds in the sky go by.”

“One to watch”

“A gem… obsessed with this one”

Listen to “Jaded” HERE

Saint Bodhi × Cabin Fever

By Katrina Tiktinsky

Saint Bodhi has just released a new single. “Cabin Fever,” via Def Jam Recordings. Listen HERE. The alt-R&B artist continues her work to produce genre-bending music that carries enchanting stories and gorgeous sound.

Her crooning voice laments a toxic former relationship and describes the pain of a similarly toxic breakup. Saint Bodhi delivers a pointed critique of the self-centered love interest who broke her heart and pillaged her bank account.

Cabin Fever” follows the success of her debut single, “Flowerchild.” Saint Bodhi has been praised for her unique voice, songwriting abilities, and eccentricity. She’s surely a rising artist to watch.

Follow Saint Bodhi: Instagram | Twitter | Spotify

Def Jam, Bet, Bet Awards, nominees, 360 MAGAZINE

BET Nominees

Congratulations to Def Jam Recordings’ 2020 BET Awards Nominees: Jhené Aiko, YG, Teyana Taylor, DaniLeigh, Kanye Wes & Jeremih!!

Best Female R&B/Pop Artist:

  • Jhené Aiko

Best Collaboration:

  • H.E.R. FT. YG – “Slide”
  • Wale FT. Jeremih – “On Chill”

Video Director Of The Year:

  • Teyana “Spike Tee” Taylor

Best New Artist:

  • DaniLeigh

Dr. Bobby Jones Best Gospel/Inspirational Award:

  • Kanye West – “Follow God”

Watch the BET Awards on June 28 at 8/7 C and click here to learn more.

Def Jam Observes Blackout Tuesday

Def Jam Recordings has released a statement on Blackout Tuesday and the Black Lives Matter movement;

“Today, Def Jam Recordings stands with our colleagues, our artists, our industry and our community in observance of BLACKOUT TUESDAY.

Yesterday, over one hundred and fifty Def Jam employees joined together for a town hall. Some of us shared deep pain, others outrage and anger, still others desperation and frustration. For many of us there were questions; some with tough answers and some with yet no answers.

Today, and throughout the week, we are honoring the wishes of our artists who have asked that we pause in the release, marketing and promotion of their music. Others are rushing to make their voices heard, and we intend to amplify them.

We have joined together with the other Universal Music Group labels and companies in a joint task force – lead by our interim CEO Jeff Harleston – and today that task force strategizes on how we will continue to respond.

Today, some of us are marching, some are mobilizing, others are praying. Many of us are donating our day’s wages to the organization of our choice on the front lines of this fight.

Collectively, we are taking a hard look within and asking: “What more can we do?”

Together, we are saying: “We must do MORE.”

#BLACKLIVESMATTER

#FIGHTTHEPOWER

#NATIONOFMILLIONSUNITED”