Posts tagged with "Little Ceasars Arena"

Big Sean Detroit Pistons annpuncement illustration by Kaelen Felix for 360 MAGAZINE


The Detroit Pistons announced hip-hop icon and Detroit-native Big Sean will become the organization’s Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more.

To kick off the partnership, Big Sean has added his Don Life logo to the Pistons practice jersey. Photos of the jerseys are attached.

“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,” said Pistons Owner Tom Gores. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”

Central to the partnership, the Pistons and the Sean Anderson Foundation will work together and engage Detroiters through future community initiatives and programming. The six-time Grammy nominee will also curate music for Pistons in-game entertainment, including halftime performances and DJ playlists. Additionally, Big Sean will participate in creative sessions and spearhead collaborations with the Pistons design team to launch custom merchandise line extensions.

“It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” said Big Sean. “I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds, would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”

Detroit Pistons Chief Business Officer Mike Zavodsky lauded the addition of Big Sean and sees the partnership as a natural fit for the Pistons and their newly launched D-Up brand campaign.

“Big Sean embodies everything the Pistons organization and our D-Up campaign is about – creativity, hard work, and the people of Detroit,” said Zavodsky. “Big Sean and the Pistons are both a part of the fabric of Detroit, and we look forward to this partnership reflecting the culture of the city we both call home.”


Exploring Detroit with Culture Editor Thomas Wilmer

There’s a reason Detroit is the most populated area in Michigan, in fact, there’s many reasons. 360 Magazine‘s culture editor, Thomas Wilmer, ventured out into Detroit to experience some of those reasons firsthand, as detailed in a few Detroit-based episodes of his award-winning NPR travel show Journeys of Discovery with Tom Wilmer.


Tom conversed with members of the Detroit Convention & Visitors Bureau, Renee Monforton, Jennifer Ollinger, and Stan Smith as well as with Carolyn Howard of Traffic Jam & Snug (Detroit’s oldest Brewhouse), Brian Stevenson of Motown Museum, and the president and CEO of Olympia Entertainment at Little Ceasars Arena, Tom Wilson in a recent podcast. The conversation began with the staffers of the Detroit Convention & Visitors Bureau. Tom addressed the negative media portrayal of the city. The group discusses the transformation the city has undergone. It is a city of opportunity, as Tom mentions, “because the city is not over the top, yet.” The real estate market in Detroit has skyrocketed as artists and entrepreneurs flock to make their mark in this up-and-coming city. Detroit has seen many changes in recent years, including the induction of Little Ceasars Arena, a multi-purpose stadium in midtown Detroit that will be home to the Detroit Red Wings and the Detroit Pistons. Wilmer takes listeners on an exciting tour through Detroit in the midst of its resurgence in a podcast that was posted October 12, 2017.


detroitbeerbook-coverIn another podcast posted October 16, 2017, Tom Wilmer gives beer lovers quite a treat as he explores the past, present, and future of beer in Detroit. Wilmer talks to author, podcast host, and Motor City Brew Tours founder, Stephen Johnson, to gain an inside look at the beer world of Detroit. An interesting tidbit from the podcast states that at it’s peak, Detroit had 16 breweries in downtown, some of which were major brewing companies. With the rising popularity of microbreweries in today’s society, it’s likely that Motor City Brew Tours will have to add a lot more stops to its already massive itinerary (50+ breweries). Listen in on Wilmer and Johnson’s conversation here


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