Posts tagged with "Kanye West"

Playboi Carti Drops Sky Video

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PLAYBOI CARTI DROPS VIDEO FOR “SKY” OFF OF HIS #1 ALBUM WHOLE LOTTA RED

WATCH “SKY” HERE!

LISTEN TO WHOLE LOTTA RED HERE!

Playboi Carti dropped a new video for hit track “Sky” off of his latest album, Whole Lotta Red. The video was directed by Nick Walker and produced by Chad Tennies & Rachel Walden.

Watch the “Sky” music video here.

In January, Playboi Carti landed his first #1 album on Billboard’s 200 Chart with Whole Lotta Red. The album, released on Christmas day, sold 100,000 units and received 160 Million global streams within its first week. In addition, Whole Lotta Red trended #1 upon its release on Twitter, and tracks from the album held 3 out of the top ten trending spots at YouTube including #1 upon release.

Alongside the album, Playboi Carti dropped the official video for “M3tamorphosis” ft. Kid Cudi. The video, directed by Nico Ballesteros, has already garnered over 7.3 Million views.

Whole Lotta Red features 24 tracks with appearances by rap superstars Future, Kid Cudi and Kanye West. This is Playboi Carti’s second studio album, following Die Lit which was released in 2018 and debuted at #3 on the Billboard 200 chart. It has clocked over a staggering 1.6 Billion streams for its tracks to date.

About Playboi Carti

In just a few short years, rapper Playboi Carti has amassed millions of streams worldwide, with a global appeal that has steadily placed him within the upper echelon of new stars. The Atlanta native first started his career in high school under the name Sir Cartier. Raised on a cross-section of soulful Pop greats like Prince and Michael Jackson mixed with Trap stars like Jeezy and Gucci Mane, Carti found his own voice, securing local buzz with tracks like “YUNGXANHOE” and “Lost.” He graduated high school and was bound for the Bronx, where connecting with the A$AP Mob became fortuitous as he later forged a bond with leader A$AP Rocky and became a de-facto Mob affiliate. A series of viral hits followed—from “Broke Boi” to “Fetti”—as Carti later inked a deal with Interscope Records and dropped his eponymous mixtape in 2017. The project featured the single “Magnolia,” as its meteoric rise garnered over 600 million cumulative streams with cosigns from Beyoncé and features on series like Atlanta. The following year, Carti dropped his debut album Die Lit, debuting at Number 3 on the Billboard 200, boasting collaborations like Lil Uzi Vert on “Shoota,” “Poke It Out” with Nicki Minaj, “Love Hurts” with Travis Scott and many more. In April of 2020, Playboi Carti returned with “@MEH,” cracking the 80 million mark already in streams. With a constant string of hits, Playboi Carti doesn’t miss.

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BIG SEAN × DETROIT PISTONS

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The Detroit Pistons announced hip-hop icon and Detroit-native Big Sean will become the organization’s Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more.

To kick off the partnership, Big Sean has added his Don Life logo to the Pistons practice jersey. Photos of the jerseys are attached.

“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,” said Pistons Owner Tom Gores. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”

Central to the partnership, the Pistons and the Sean Anderson Foundation will work together and engage Detroiters through future community initiatives and programming. The six-time Grammy nominee will also curate music for Pistons in-game entertainment, including halftime performances and DJ playlists. Additionally, Big Sean will participate in creative sessions and spearhead collaborations with the Pistons design team to launch custom merchandise line extensions.

“It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” said Big Sean. “I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds, would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”

Detroit Pistons Chief Business Officer Mike Zavodsky lauded the addition of Big Sean and sees the partnership as a natural fit for the Pistons and their newly launched D-Up brand campaign.

“Big Sean embodies everything the Pistons organization and our D-Up campaign is about – creativity, hard work, and the people of Detroit,” said Zavodsky. “Big Sean and the Pistons are both a part of the fabric of Detroit, and we look forward to this partnership reflecting the culture of the city we both call home.”

FOLLOW BIG SEAN:
INSTAGRAM | TWITTER | SPOTIFY

Adidas x ICY PARK

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By: Emily Bunn x Vaughn Lowery

The third collection of the Adidas x IVY PARK collaboration, coolly dubbed “ICY PARK,” is sure to freeze sneakerheads in their tracks in awe. Advertised with snowy slopes and alpine adventures, the collaboration features a host of ultra-chill, fashionable, and inclusive garments and footwear. The new collection sold out almost immediately after its prior internet release on January 25th, and flew off in-store shelves just as quickly. The third Adidas x IVY PARK collection will be released on February 19^th online, and on February 20^th in stores.

The ICY PARK collection includes a variety of outerwear options, as well as five new styles of IVY PARK sneakers. The collection is incredibly inclusive, with a range of clothing size options from XXXS-4X including: women’s tight fit, women’s regular fit, women’s oversized, gender-neutral regular fit and gender-neutral oversized. Further, the expansion of the IVY PARK sneaker line introduces the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers. Finally, the IVY PARK Super Sleek Boot boasts comfort and ski-ready style.

Further, several apparel and accessories emblazoned with the IVY PARK monogram will also be released in the collection. These include an IVY PARK ski pass, water bottle, lanyard, face cover, and press-on nail polish stickers.

IVY PARK LLC, while a small company consisting of just ten employees, has generated $2.80 million in sales. The owner of the company, Beyonce, has commented in a statement:

“It’s a dream come true to re-launch IVY PARK as the sole owner.”

In 2016, Beyonce had originally partnered with clothing line Topshop, but sexual harassment claims about the company’s owner, Philip Green, caused her to pull the line. Queen Bey regained sole control of IVY PARK after purchasing back shares from Green in 2017, and is now looking toward the company’s future with more optimism than ever. Beyonce’s collaboration with Adidas impressively marks her as the first Black woman to be the sole owner of an athleisure brand.

Beyonce advertised the collection in a commercial with Adidas, in which she wears a jewel-encrusted helmet with light-reflective outerwear garments, among a host of other equally encapsulating outfit choices, mostly revolving around cold weather gear. The shoot also features several shots of snowy mountains, notable artists and models such as Hailey Beiber, Gucci Mane, Kaash Paige, Akesha Murray, Shi Gray, and Kyla Coleman on ski lifts, and Beyonce herself romping around in a whimsical winter wonderland.

Adidas’ collaborations with Kanye and Beyonce have boosted the company’s popularity, threatening Nike with some major clout and competition. Adidas reports that the company predicts the success of IVY PARK will eventually surpass the sales of Kanye’s 2015 Yeezy launch. Senior footwear analyst at NPD Group, Matt Powell, commented on the predicted success of Beyonce’s brand:

“Initially, IVY PARK will be smaller than Yeezy, but IVY PARK has the potential to be larger, if managed properly”, he continues, [the] “best way to build a brand is to have it sell out,” he says. “Scarcity drives demand.”

It is likely that the third IVY PARK collection will sell out as quickly as its first two iterations when it is released on February 19^thvia the Adidas online shop, and February 20^th in stores. To view the collection, please visit Adidas’s website.

Nicki Minaj re-releases Pink Friday: The Complete Edition

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The most successful female rapper of all time Nicki Minaj celebrates the 10th anniversary of her landmark debut album, Pink Friday, with Pink Friday: The Complete Edition, releasing today via Ume/Young Money/Cash Money Records/Republic Records. With eight exciting bonus tracks, it presents the definitive vision of this groundbreaking body of work.

Get it HERE.

Check out the full tracklisting below.

Pink Friday crashed the culture when it first arrived on November 22, 2010, catapulting Minaj into icon status. The album reached #1 on the Billboard 200, becoming the highest-selling hip-hop female debut since The Miseducation of Lauryn Hill in 1998. Certified triple-platinum, Pink Friday spawned a number of hits including the 8x-platinum “Super Bass,” triple-platinum “BedRock” [feat. Young Money & Lloyd], platinum “Moment 4 Life” [feat. Drake], “Fly” [feat. Rihanna], and “Your Love,” and gold “Did It On’em.” Pink Friday spent six weeks at No. 1 on the Top R&B/Hip-Hop Albums chart in 2011, tying for the most weeks at No. 1 by a female rap act and a record Nicki would later break when Pink Friday: Roman Reloaded led for seven weeks in 2012. What’s more, she still holds that record today! Pink Friday also received three GRAMMY® Award nominations in the category of “Best Rap Album,” “Best New Artist” and “Best Rap Performance” for “Moment 4 Life.” It also took home “Rap Album of the Year” at the American Music Awards.

Stay tuned for more surprises from Nicki Minaj to be revealed soon.

TRACKLISTING

“I’m The Best”
“Roman’s Revenge” [feat. Eminem]
“Did It On’em”
“Right Thru Me”
“Fly” [feat. Rihanna]
“Save Me”
“Moment 4 Life” [feat. Drake]
“Check It Out” [feat. will.i.am]
“Blazin” [feat. Kanye West]
“Here I Am”
“Dear Old Nicki”
“Your Love”
“Last Chance” [feat. Natasha Bedingfield]
“Super Bass”
“Blow Ya Mind”
“Muny”
“Wave Ya Hand”
“Catch Me”
“Girls Fall Like Dominoes”
“BedRock” [feat. Young Money & Lloyd]
“Roman’s Revenge” [feat. Lil Wayne]

About Nicki Minaj

Nicki Minaj has set the tone in music, fashion and beauty for more than a decade – making history and building her superstar personal brand along the way. In 2017, she achieved the record for the most career hits on the Billboard Hot 100 by any female artist ever, previously held by the legendary Aretha Franklin for four decades. Among those smashes, she has notched 114 entries total to date, two #1 hits, 59 top 40 Hot 100 hits (a record among female hip-hop acts), and 19 top 10 Hot 100 hits (another record among female hip-hop acts). Nicki holds the record as a songwriter for the “Most Billboard Hot 100 Entries Among Women in the 2010s.” Celebrating its 10th anniversary in 2020, her landmark debut Pink Friday sold over 375,000 copies in its first week – the largest sales week for a female hip-hop artist since Lauryn Hill in 1998.

In addition to music, Minaj has made numerous TV and film appearances, including as a judge on “American Idol” along with film roles in 2014’s “The Other Woman” alongside Kate Upton, Cameron Diaz, and Leslie Mann and 2016’s ”Barbershop: The Next Cut.” She’s also done voiceover for “Ice Age: Continental Drift.” What’s more, she’s had high-profile deals with Fendi, Adidas, H&M, Diesel, Mercedes-Benz, Sprint and Pepsi, released a nail polish collection with OPI and was the face of MAC’s Viva Glam campaign. Her branded lipstick, according to Racked, was the brand’s highest-selling Viva Glam lipstick of all-time. Not to mention, she is a co-owner of TIDAL, and her BEATS 1 QUEEN radio show stands out as “the highest-rated show in Apple Music history.”

After a decade since Pink Friday introduced her to the mainstream, 2020 was another big year for Nicki Minaj with two number ones on the Billboard Hot 100. These achievements further sealed her place in history among the most influential artists ever.

BONGO BYTHEWAY’S LATEST WINS

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No stranger to prodigious acclaim across music genres spanning from Hip-Hop to Gospel and R&B to Afrobeat, Grammy Award-winning super-producer, songwriter, entertainer Bongo ByTheWay makes significant Q4 wins with his most recent productions on Ty Dolla $ign’s Billboard-charting project Featuring Ty Dolla $ign with “Status” and “Everywhere;” R&B sensation DaniLeigh’s “My Terms” featuring PARTYNEXTDOOR and “Last Night” off her recently released album, Movie; Sevyn Streeters sultry, tropical banger “Kissez” featuring Davido and the heavy-hitting, chart-topping single “Gifted” by Cordae featuring Roddy Ricch.

Bongo has aided in creating an array of the most regarded music we have received in this generation — creating a track record for seamlessly fusing genres, styles and proficiencies that have remained unparalleled since his emergence on the music scene. What is the key to his refined talent, an ear for music excellence and budding legacy, you may ask? His dynamic upbringing; being of Nigerian descent and more. Bongo has seen a multitude of successes creating profuse amounts of hits, working alongside industry leaders and creating sonic-excellence only he is capable of producing. Consistently creating bangers across all genres of music that separates him from your standard creatives, this is only the start to his budding legacy as he continues to forge a blueprint for future producers following his path.

Keep up with Bongo ByTheWay

WEBSITE: https://www.bongobytheway.com

IG: @BongoByTheWay

About Bongo ByTheWay

Uforo “Bongo” Ebong, better known as Bongo ByTheWay, is a Grammy-winning platinum record producer originally from Nigeria and raised in both Florida and Rhode Island (currently residing in Los Angeles, CA). Bongo became known for his unparalleled talent with production; he also plays bass, piano and a multitude of other percussion instruments. As a child who grew up in the church, Bongo took to music as an outlet early on and received teaching from his musically inclined older brother beginning at age eight. By the time he was eleven Bongo began creating his own beats and got his first major placement on a Musiq Soulchild track when he was only 18. After earning a Bachelor of Science degree from the University of North Florida, Bongo relocated to the entertainment epicenter of Los Angeles to focus on his music full-time. But despite his early expression of talent and validation from big names in the industry, Bongo ByTheWay never stopped striving to get better and better and merge his instrumentalist background with the wave of new technology available. As the rising super-producer has explained, “I grew up appreciating organic sounds. I played in the church, I grew up listening to Erykah Badu and The Roots, people that really have that feel of the instrumentation. But at the same time, I do appreciate the nuances of technology because they allow you to express yourself in a new way and have different soundscapes that are cutting edge.”

As his career was taking off majorly beginning in 2013, Bongo became widely known for his production on Big Sean’s number one album Dark Sky Paradise and Documentary 2 by The Game. Bongo’s unique high-caliber production turned heads throughout the industry and has since led him to producing tracks for Roddy Ricch, Nipsey Hussle, Jeremih, Eric Bellinger, Kanye West, Beyoncé, Kendrick Lamar, Ty Dolla $ign, Snoop Dogg and Future among many others. He’s a 4-time Grammy nominated producer for songs with YBN Cordae and BJ the Chicago Kid and his landmark Grammy Award winning production on “Free From It All” by Hip Hop – Gospel crossover star Lecrae and his extensive discography has cemented him as one of THE most sought-after producers for popular urban music. In the summer of 2020, even amidst a global pandemic, Bongo ByTheWay secured two Billboard number ones for his chart-topping production on Teyana Taylor’s The Album and Pop Smoke’s Shoot for the Stars, Aim for the Moon. A high-achieving person by nature, there’s no doubt that BongoByTheWay won’t stop his grind, no matter how many accolades he earns. As this super-producer says himself, “If you’re not truly passionate about it, you’re not going to go the extra mile.”

JAWAN – ALIGNED

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“Aligned can only be described as the EP’s theme song, as it discusses the evolution of me using real events, but on the surface, descriptions of loving yourself and having a high level of confidence. Aligned is essentially my current life, aligning itself to what I want my destination to be. This EP I feel is the perfect balance between being relatable and being something that only the person who the track is about can fully understand,” Jawan comments.

Jawan is truly an anomaly — as he will tell you. “When I say I’m not a simple man, that is an understatement. As a Gemini most people love me, but some struggle to understand,” says the Los Angeles based musician. He has spent the last seven years in L.A chasing the promises of a determined artist of his craft; as both him and his parents knew it was no turning back after his flight.

This Chicago choir boy was once only identified for singing and conducting numerous high-profile gospel events. Jawan has now worked with a number of heavy hitters in the music industry and this time around it’s not gospel. He is making his artistry well known with hard work and dedication, in the heart of Los Angeles. Jawan has worked with many artists, such as, John Legend, Pharrell, the late Aretha Franklin and the list continues. He has worked hard even during COVID-19 pandemic, which apparently hasn’t slowed this artist down. He just finished a track with the rapper Big Sean doing background vocals, which is at the top of the charts right now titled “Harder Than My Demons”. Currently he is working with one of the biggest, if not the biggest, powerhouse mogul in the music arena today. He is a part of Creative team for Kanye West’s Sunday Service. This is the team that writes, arranges, and pulls the whole thing together. Needless to say, coming from a gospel background, this transition was seamless for Jawan. He has vocal produced and arranged on both of Kanye’s latest albums that are also nominated for 11 Billboard Music Awards.

Leaving everything familiar in his hometown of Chicago, he quit three jobs and moved to Los Angeles, to go back to school with a serious approach to further his career as an entertainer. Jawan reflects on that time and recalls the experience forcing him to be alone more than he was used to, but allowing time for him to become, through his faith in God, more aware of who he was. He saw what he liked, did not like, and what only he could change about himself. Through many tears and prayers, Jawan saw that his biggest fault was that he did not love himself enough. It showed in every area of his life including his relationships, his jobs, and his music career in general. On his quest to love himself more, he gained a greater prayer life and during those quiet times, God kept reminding Jawan that he was in control and Jawan was right where he needed to be. Also, trust that everything would align the way it should, which is completely mind blowing seeing where he is today.

According to Jawan, the Aligned EP is just the start of so much more to come and he has high expectations of his projects that he is rolling out. The video of “Aligned” will be out soon and he has stated that it’s one of his best videos so far. Jawan adds, “I took this venture as another chance to explore and discover. I’m learning myself while you’re discovering me! I’m switching the gears, changing my approach and committing to my vision.”

Listen to Aligned here.

Taylor Swift Makes History

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Taylor Swift continues to make history time and time again. As her 5 star album folklore debuts at #1 on the Billboard Top 200 this week with over 846k equivalent albums making her the only artist in history to have 7 albums sell half a million copies of a studio album in a week. This marks Taylor’s seventh consecutive #1 entry on the Top 200 and 6th consecutive studio album with over 800,000 albums in the first week folklore stands out as the top selling album of 2020 with global sales over 2 million worldwide and over half a billion total streams on audio and video in just one week. What’s even more impressive, it is the biggest album debut by an artist since Taylor Swift last released her award-winning album, Lover, just 11 months ago! On top of this, folkore has achieved “the longest consecutive run at #1 since 2016” with six straight weeks atop the Billboard 200.

Additional stats on the release of folklore below:

USA

#1 Billboard 200 debut with over 846,000 albums first week
#1 Billboard Alternative Album
Biggest first week album of 2020 and since Lover in 2019
Biggest female album streaming debut of 2020 with over 300M audio+video streams
Biggest first week album streams of Taylor’s career
Taylor’s 6^th consecutive album with over 800,000 copies in the first week
Only artist in history with 7 albums to sell at least 500,000 copies in a single week
Debuted Top 16 songs on Spotify US Daily Top 200 chart
“cardigan” #1 iTunes Song
“cardigan” #1 Spotify Top 200 Song
“cardigan” #1 YouTube Trending Video

GLOBAL

2M album equivalents sold globally first week
Over half a billion audio + video streams first week
1.3M album equivalents sold globally first day
740K albums sold in China, biggest first week since Lover
Taylor holds the Top 2 album debuts by a Western artist in China
#1 iTunes Album in 85+ countries
Biggest female album debut of 2020 in the UK
Biggest female album streaming debut of 2020 in the UK
Biggest first week album streams of Taylor’s career in the UK
First and only artist in 21^st century to score five #1 studio albums in the UK
Set record for Spotify first day female album global streams (80.6M)
Set record for Apple Music 24 hour Pop album streams (35.47M)
Set record for Amazon Music Indie Alternative album first day US and Global streams
Debuted Top 5 songs on Spotify Global Daily Top 200 chart
“cardigan” debuted #1 Spotify Global Top 200 chart
“cardigan” had the most Spotify Global Daily Streams of 2020 (7.74M)
“cardigan” #1 Apple Music Top 100: Global Songs chart
“cardigan” added to BBC Radio 1 A-List (UK)
“exile” feat. Bon Iver Triple J Radio airplay (Australia)
folklore debuted at #1 on the ARIA Albums Chart claiming the highest Week 1 album consumption of 2020
folklore is Taylor Swift’s 6^th #1 ARIA Album
folklore officially claims the biggest selling week 1 release in Ireland of 2020
Taylor Swift becomes the only female solo artist with the most Official Irish Albums Chart Number 1s this millennium

PUMA x J. Cole

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PUMA will release two brand new colorways of J. Cole’s signature collaboration basketball shoe, the RS-Dreamer.

The two new colorways are called “Concrete Jungle” and “Purple Heart.” The “Purple Heart” is inspired by the Los Angeles Lakers and sports their famous purple and gold while the “Concrete Jungle” design pays homage to street basketball and was repped by J. Cole himself as he sat courtside next to Kanye West at the 2020 NBA All Star Game.

The “Purple Heart” colorway can also be seen on the feet of Lakers stars Danny Green and Kyle Kuzma, and both designs will be worn by PUMA athletes across the NBA and WNBA.

Collectors, sneakerheads and bots alike can get ready for the shoe to drop online with FootLocker and with with PUMA this Friday, August 21 at 10 a.m. EST. They will retail for $125.

The Fader – Digital FORT 2.0 × Dolby

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Earlier this week, The FADER announced its line-up for their Digital FORT 2.0, with over 30 + exclusive performances from both acclaimed and emerging artists in support of several charities, including Trap Heals, the NAACP, For The Gworls, Arts & Parts, Gideon’s Army United and more.

In addition to the set times, today the FADER is excited to announce their new partnership with Dolby.

New to Digital FORT is a short film featuring acclaimed jazz artist and producer Terrace Martin as Dolby and The FADER explore the places, the process, and the people that inspire his creative hustle. The film kicks off the “Inspired to Inspire” Artist Spotlight Talent Search. Additionally, The FADER, in collaboration with Dolby, will host a social media talent search, encouraging artists to create and submit a performance using the free Dolby On recording app for a chance to win an Artist Spotlight interview and video premiere on The FADER, written by our award winning editorial team.

The submission contest aims to champion creatives to use their voice by giving them a once-in-a-career opportunity to align with some of the biggest names in music. All entries must be of original material up to five minutes in length and entered through the submission form HERE. Submissions must be made using Dolby On, a free app, available HERE. Entrants are also encouraged to post their submissions to social media using the hashtag #DolbyInspiredToInspire. The entry period begins July 25th at 5:00 PM EST and ends on August 5, 2020 at 11:59 PM. The winner will be announced on TheFADER.com by August 31, 2020.

Digital FORT 2.0 is set to take place on Saturday, July 25th, beginning at 5 PM EST, and will host a mix of performance pieces and exclusive content from both acclaimed and emerging artists.

The broadcast will be embedded for viewing on The FADER’s website and live on The FADER’s Official YouTube Channel, with select content remaining available on VOD for one week following the event.

“As much as we miss interacting in person with our audience and the artist community at FADER FORT and The FADER events, the response to our first Digital FORT was truly incredible,” says Jon Cohen, co-founder and co-CEO of The FADER. “It really captured the community that we have built around FADER FORT. We are honored to have a platform in FADER FORT that artists continue to want to use to showcase their talent and creativity. With Digital FORT 2.0, we have expanded our partnerships to not only elevate the quality of our production, but give our audience an even better experience.”

Sponsors to Digital FORT 2.0 include Dolby, D’usse Cognac, and YouTube.

Digital FORT 2.0 will also continue to hold a charitable element as a call to action, as the world continues to cope with the current musical, social, and political landscape. As the COVID-19 pandemic continues, worldwide demonstrations have shed light on police violence, racial injustice and political indifference.

Visitors to the Digital FORT 2.0 will be encouraged to donate to Trap Heals, among others.

Trap Heals is a creative agency and collective of artists based in South Central Los Angeles, CA and Atlanta, GA that focus on the intersection of art, culture and activism to cultivate community engagement and social equity. Through the use of visual art, brand development and creative strategy, Trap Heals has collaborated with numerous non-profits, political movements and brands to reimagine culture and community healing.

“For an entire generation, The FADER has represented the highest levels of boundless creativity, genre-bending sonic landscapes, and awe-inspiring artistic vision, says Damon Turner, CEO and Founder of Trap Heals.

“We at Trap Heals are honored to be a part of that vision. We believe in healing for our community through music and creativity. And with our shared visions will create an opportunity for ultimate transformation – personally, politically and artistically.”

In addition to Trap Heals, Digital FORT 2.0 will lend its platform to a variety of organizations such as The NAACP, For The Gworls, Arts & Parts, Gideon’s Army United, and more curated by the artists of the Digital FORT 2.0 lineup.

“Music has always had the ability to inspire and uplift during challenging times,” says Rob Stone, co-founder of The FADER. “We’re humbled by the great talent that chose not only to participate in the first Digital FORT in March, but who are open to sharing their work at a time when the music community needs it most this July.”

D’USSE

D’USSE [dew-say] is a bold new expression of Cognac that dares the palate like never before. Born from the prestigious Chateau de Cognac, France, D’USSE blends over 200 years of tradition with the inspiration of a passionate Cellar Master who set out to create his own legacy. The result is a uniquely powerful, authentic Cognac that starts off with distinguished intensity which gives way to a pleasantly smooth, balanced finish. The D’USSE Cognac range consists of VSOP (Very Superior Old Pale) and XO (Extra Old) qualities. For more information please visit the D’USSE website.

TRAP HEALS

Trap Heals is an Incubator and Accelerator program based in South Central Los Angeles that is focused on building the work and life skills, economic literacy, and professional development for creatives and artists who have been historically disenfranchised in order to promote community healing and economic equity.

YouTube is a video-sharing website whose mission and vision statements have not only revolutionized entertainment but also related businesses. With over 2 Billion users worldwide, YouTube’s mission is to give everyone a voice and show them the world. In 2018, YouTube announced YouTube Giving, a fundraising platform which enables creators to raise awareness, and money, for their chosen organizations via the video platform.

Connect with THE FADER and FADER FORT: The Fader Instagram | The Fort Instagram | Twitter | Facebook | Website

More about FADER FORT Digital

Each year, Austin’s SXSW draws hundreds of thousands of visitors from across the globe – and many share the same goal: Score a pass to get into the invite only FADER FORT. Due to the spread of the worldwide pandemic, COVID-19, Austin cancelled SXSW and all other live music events followed suit. Devastated by the festival’s cancellation along with the nation on lockdown, globally renowned brand, The FADER, along with 100 musicians came together to bring FADER FORT to their fans living room with a one-time digital broadcast event. Tagged as “Your Online Music Care Package”, The FADER Fort Digital Broadcast launched as a collaborative incentive for artists and The FADER to raise money for various charities hit the hardest in the music and entertainment industries.

Initially announced as a nine hour event, due to an overwhelming response from the music community, The FADER extended to two days, March 31 and April 1.

The Eighteen hour broadcast event featured original performances and a mixed bag of exclusive content from both acclaimed and emerging artists. Participants included DJ Shadow, Phantogram, RMR, Co-Founder of Black Lives Matter- Patrisse Cullors, Ari Lennox, TOKiMONSTA, Childish Major and many others.

FADER FORT’s digital debut amassed over 150 million impressions on social media and raised over $25,000 for charity. Due to popular demand and the success of The FADER Fort’s Digital Broadcast debut, The FADER announces DIGITAL FORT 2.0 in July.

The FADER FORT has been a platform for musical discovery, often launching the careers of artists who perform at the event. In previous years, The FADER FORT has hosted surprise and scheduled performances by Drake, Cardi B, Kanye West, Diddy, Lil’ Wayne, Kendrick Lamar, A$AP Rocky, and other notable acts – often before they became household names.

Taylor Swift – Folklore

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By Eamonn Burke

Taylor Swift‘s surprise album “Folklore” exceeds 1.3 Million Sold Globally in 24 Hours. She announced its release to fans on Instagram in a chain of posts, describing how “Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen.”

In under 24 hours, Taylor Swift’s 5 Star album folklore sold over 1.3 million copies around the world. It also shattered “the global record for first-day album streams on Spotify by a female artist” with 80.6 million streams and delivered “the most-streamed pop album on Apple Music in 24 hours” with 35.47M streams. Additionally, folklore set the U.S. and Worldwide Amazon Music Indie/Alternative Streaming Record.

Folklore sets spotify global record for first day album streams by a female artist with 80.6M.

Folklore sets record as the most streamed pop album on Apple Music in
24 Hours with 35.47M

Folklore sets U.S. and worldwide Amazon Music indie/alternative streaming record

Folklore is the ten-time GRAMMY® Award-winning, record-breaking superstar’s eighth album. folklore arrives as Taylor’s highest rated critically acclaimed album on Metacritic, currently ranked 96.5.

“Before this year I probably would’ve overthought when to release this music at the “perfect” time, but the times we’re living in keep reminding me that nothing is guaranteed,” said Taylor.

This spectacular 16-song album was produced by Aaron Dessner, Jack Antonoff and Taylor Swift and features a musical collaboration with Bon Iver. Vinyl, CD and Cassette editions of the album will feature one bonus track.

“Cardigan” – the first official single release from folklore – is also released today. It is written by Taylor Swift and Aaron Dessner and produced by Aaron Dessner. The accompanying music video was directed by Taylor Swift.

Though Swift was initially unsure about the release of the album, she says she came to realize that if “My gut is telling me that if you make something you love, you should just put it out into the world.” Country singer turned pop star, Taylor Swift has had a long history of feuds and drama, but it appears she is putting that behind her on this album, as she did on her 2019 album “Lover.” “I’ve poured all of my whims, dreams, fears,and musings into (the album)” she says.

“Folklore” Track List

“The 1″

“Cardigan”

“The Last Great American Dynasty”

“Exile” (featuring Bon Iver)

“My Tears Ricochet”

“Mirrorball”

“Seven”

“August”

“This is Me Trying”

“Illicit Affairs”

“Invisible String”

“Mad Woman”

“Epiphany”

“Betty”

“Peace”

“Hoax”

“The Lakes” (Bonus Track)

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