FAMILIES START AT SKIMS: NEW HOLIDAY CAMPAIGN HIGHLIGHTS THREE GENERATIONS IN SKIMS – SNOOP DOGG AND HIS WIFE, CHILDREN, AND GRANDCHILDREN ARE PICTURED ALL TOGETHER FOR THE FIRST TIME EVER
SKIMS, the solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear has announced the launch of a new Holiday 2022 campaign, featuring legendary rapper Snoop Dogg and his wife, children, and grandchildren. Three generations of family unite and are photographed all together in a campaign for the first time. This holiday season, Snoop Dogg and family show off SKIMS’ Fleece Sleep Sets and SKIMS Cozy Collection.
Snoop Dogg and his family are the SKIMS Holiday family of the year, following the Teyana Taylor and Iman Shumpert Family Campaign in 2021. Snoop Dogg stars alongside his wife Shantee Broadus and three children; Cordell Broadus & his kids Lunda and Journey; Cori Broadus & fiancé Wayne Deuce; and Corde Broadus & his kids Zion, Sky, and Elleven. SKIMS highlights its loungewear product offerings for the entire family with this new spirited holiday campaign.
“I feel so blessed that three generations of my family were able to come together for the SKIMS Holiday campaign! It’s the first time we’ve been featured in a campaign all together and we all loved the super soft, comfy outfits,” said Snoop Dogg. “The Broadus family will definitely be wearing matching SKIMS this holiday season!”
SKIMS continues to spotlight strong family dynamics to speak to the brand’s continued focus of creating products for all family members. This holiday season, family starts at SKIMS.
Shot and directed by renowned artist and photographer Donna Trope, with whom the brand has a longstanding creative relationship, the ad campaign will debut across digital and social platforms. The SKIMS Holiday Campaign featuring Snoop Dogg and his family launches today, December 1st, on Skims.com and across SKIMS social platforms.
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is the solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry. SKIMS sells directly through its website (SKIMS.com), as well as through select partnerships with retailers including Nordstrom, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew and David Jones.