Posts tagged with "Jadakiss"

Cryptocurrency illustration by Heather Skovlund for use by 360 Magazine

SIKI – Where Entertainment Meets Crypto

As a multi-media, multi-blockchain NFT Creation Engine and marketplace wrapped in a social ecosystem that streams NFT music, live streams and post, SIKI app is one of the fastest-growing companies in the blockchain/crypto space.

SIKI is in a private “invite only” stage currently which users can apply for. Despite so, the app is already packed with cutting-edge features such as fast royalty payments, advanced statistics, security, gamification, multi-chain NFT engine, and cryptocurrencies. At this time, SIKI is mostly onboarding artists and crypto-enthusiasts.

Taking pride in making sure the platform will be ready and simple to use even for those who are new to NFT’s and crypto, SIKI is not in any rush to launch.As the app is relatively new and upcoming, we were lucky enough to speak with CEO Chris Moraites on what plans he has for SIKI.

Where did you get the idea to create the app?

Being a musician myself, I have always been trying to figure out a way to advance the music industry for new artists. I had worked on a few tech concepts in college and over the years but nothing felt like it could make a big enough impact. After meeting Jason Dowd and learning the possibilities of NFT’s, it helped me realize this is what I needed to connect everything. Since then, the project has grown so much further thanks to people like my brother Myles Moraites and longtime friend Nick Gangi.

What is the targeted market for this app?

Music, crypto, and gaming enthusiasts. As it grows, we are hoping that it is built to be simple enough so anyone can use whether they have knowledge of crypto or not.

How would you explain this app to people who are not familiar with NFT?

If they were familiar with gaming, I would say it’s like a music or media idle game. If they upload music, created playlists, or have collaborated, their accounts will grow even when they are not using the platform. The more they use the platform the higher their ranking in the platform allowing them to receive more rewards as well.

What will your app do that regular streaming sites are not doing?

Being able to support your favorite artists on a financial level isn’t something that has been available in all the major music streaming platforms. Also, by using the platform it isn’t just the songs that receive stats but fans will also be able to shine. In many situations most artists have no clue how much a fan supports them, we want to make this more transparent.

What are the goals for the launch of this app?

To bring in a strong and active community that looks to help support artists as well as each other. We would like all fans to be seen as curators, not just people who stream music but people who want to help push the reach of artists.

How do you see this app expanding in the future?

In our next phase we expand heavily into a social media approach allowing for NFT’s in images and videos. Unlike Instagram and other platforms, we allow users to monetize and NFT each piece of content. We then will be expanding into live streaming as well as gaming.

Can you explain the term ‘gamification’ to your audience who would like to be a part of it?

Gamification refers to a level/ranking system that is implemented for users and artists. This way, artists can increase in level the more active they are. For example, if they tip $1, they will rank up to a level 1 tipper. There are many different level categories as well as various rewards and benefits that come with being within the top ranked.

Will uploading my song to SIKI immediately turn it into an NFT?

No, you may upload music to SIKI and not NFT the song. However, if you want to receive royalties then it must be an NFT.

What are some of the latest developments that may excite users? 

We are excited to have DJ Clue on board with SIKI as he is one of the legendary shapeshifters of today’s music as he is a multi-platinum artist, DJ and producer who has been instrumental in the development of artists like Jay Z, Mariah Carey, Fabolous and many others, as well as DJing for NYC’s hottest music station Power 105.1. We also recently have begun some major partnerships with some of the top crypto companies out there. We launched our SIKI.io content house on November 1 in LA which has 2 recording studios in it. We will also be throwing networking events for artists and industry professionals in the future. Other events include an upcoming art basel where we will be announcing much more exciting news. I am so grateful for the SIKI team and can’t wait to share some of the developments everyone has been working on to build this platform.

Thanks to the popularity of its collaboration with DJ Clue and other celebrities, SIKI has been growing exponentially. “This is groundbreaking…This technology bridges music in a way never seen before. Putting every artist in a win/win situation,” says Platinum Recording Artist DJ Clue. in a report on the company’s plans to expand the NFT’s.

There’s a music angle here too: DJ Clue is not only one of its first clients, but he is also taking a stake in the company. There are more details on his plans where you can see at Siki.io: Clue’s NFTs will be launched on his upcoming show which complements the launch of the SIKI app this month. That hints at the NFTs being bundled with ticket sales, or perhaps offering seats at the concerts as rewards, Taylor Swift-style. Fans can be ahead of the NFT’s going on sale in the final quarter of this year.

About DJ Clue

DJ Clue is an American DJ, Platinum Recording Artist, Platinum Producer, and CEO of Desert Storm Records. He airs on NYC’s Power 105 6-10PM Monday – Friday. Born in Queens, New York, DJ Clue, also known as Ernesto D. Shaw, he was originally interested in pursuing a rap career, but quickly fell in love with generating his own beats and making crowds dance.

His first mixtape, released in 1990, became an almost instant hit, circulated widely because it contained a large amount of music that could not be heard anywhere else. He also recorded his mixing live freestyle, giving all his tapes a raw, immediate feel that became part of his signature sound. He distributed tapes independently throughout the 90s, and his first mixtape CD, “The Professional: Part 1”, sold over a million copies. Since then, he has had the opportunity to collaborate with several artists, including JadakissDMXSnoop DoggNasMary J. Blige, and Lil’ Mo.

Chris Moraites image for use by 360 magazine

Pressure225 Q&A for 360 Magazine

Pressure225 Q&A

By Armon Hayes

Pressure225 offers refreshing perspective and a  distinctive voice. Emerging thru the rubble of battle rap, the sound of no regrets, leaving it all on every track. 

Rapper Pressure225 released his visual debut for his song “I give you everything,” has an upcoming EP To Die For, and is just coming off of a monumental win in a freestyle rap battle.

The Bronx native’s career is growing with the momentum of his victory as HOT97’s Top shelf freestyle winner. Pressure spits his way to the top of rap battles and music charts with the wit and cadences of a budding force in Hip Hop. My first encounter with Pressure225 was at SOBS where I worked closely with the new artist as he prepared for his performance. Today, I caught up with the lyricist for a Q&A for 360 Magazine and learned how his charm translates from the stage and into real life.

What new projects are you working?

I’m currently finishing my new EP titled “To Die For.” Every time I say the title it feels off, to be real. But it’s a story. You would have to tune in to understand the concept behind it.

I try to make all my projects based on a theme and this one made me dig deeper than any of the other projects I worked on. To try and summarize, it’s about letting go of what you love. In my eyes, that is music. “Is this something I love where the sacrifice is worth the reward?” I’ve been working on this so long, the stress of the independent grind I just had to ask myself, is it to die for? Listen in and it will translate deeper.

What inspired your new music and video for “I give you everything?”

“I give you everything” goes back to the theme in the music. It’s a revolving door behind the questions I have for my passion. It’s almost like my insecurities speaking. I also felt like many people can relate. How much of myself can I give to the craft before I fall down? I wrote the song in 20 minutes and it was the first song I recorded with the homie @madamixes. I’ve always recorded my own projects but this time I felt that I needed to give that responsibility to another ear. It worked out and by taking the opportunity I learned so much about recording in the new streaming era.

The video was shot by @ezrugonalez, and, to be honest we had no big plan. It was like a run and gun video that he made work. His vision behind the camera is crazy. We shot it in Dumbo, Brooklyn and Ezru gave the direction and I gave the performance.

How do you respond to critics who treat battle rap not as a mainstream vehicle?

I love battle rap. Battle rap is the purest form of rap. It’s raw and performed in one shot as a 9-minute performance done in three rounds. It doesn’t get more real than that. There are big time battlers who make $70-80k a battle. I wouldn’t say battle rap is not mainstream but big leagues like @urltv, who are backed by the likes of Drake, are definitely taking it there. If you come up in battle rap it can open gates to new opportunities for sure.

Describe your music in one word?

Unpredictable.

As the winner of episode 4 of Hot 97’s Top shelf, what are your biggest takeaways?

Networking is key. Listen and learn from the people you meet, take advantage of the rooms you are in. I met some good people behind the scenes who handed me game that I hold on to till this day. When I get my shot for @funkflex freestyle, I will show out for sure lol.

Artist you hope to collaborate with?

My dream list is very New York. Jadakiss, Fab, Nas, but if we are talking more active I’d say J. Cole, Kendrick. I also really like Griselda Records, Westside Gunn, Conway, and Benny for bringing rap back to New York.

How has quarantine life been for you as a new independent artist?

As for independent artists, all we ask for is free time to work on the craft. We as a whole have never been in this predicament. For myself, I can say I took advantage of that time. I am more aware of the steps I need to take on my journey. I made some investments and now I am looking to drop the projects I worked on during quarantine.

What are your thoughts on rap culture seemly more inclusive?

Its a love-hate thing. I love the fact that rap culture has come this far. I hate the moments I step back and know when it’s being patronized. I’m a guest in Hip Hop and it saved me; I will always be on the front lines to keep this culture growing.

Who are your top five rappers?

I don’t have a top five. It’s the age old question and I’m so deep into rap that my mood changes too much to pick five. But, I do have three that will always remain, that’s Jay Z, Big, and Nas. But, I may change that later.

Jadakiss, 360 magazine

Jadakiss × Slice Out Hunger

Def Jam Recordings artist Jadakiss – the New York hip-hop icon whose career spans two decades and millions of albums sold – takes it back to the community this week, as he teams up with Slice Out Hunger and Slice’s “Pizza Vs Pandemic” campaign, to deliver pizza to New York and Los Angeles-area hospitals. The ongoing campaign supports both small businesses and healthcare workers by purchasing pizza for frontline workers fighting COVID-19.  

As a native of Yonkers, NY, Jadakiss is sustaining his hometown community by sponsoring a massive delivery of his favorite food to heroes on the front lines, in this case, hospitals in the New York and Los Angeles-area.

“In this time of tragedy and confusion in the world, I would like to say thank you to the Healthcare Workers on the frontline in both New York and Los Angeles for all their efforts to help those suffering from Covid-19. I am partnering with @sliceoutthehunger, @slice & @deliciouspizzahq to deliver boxes of pizza to hospitals on 5/15/20.”

Since the nation-wide “Pizza Vs Pandemic” campaign was first launched by Slice Out Hunger and Slice in March, it has raised over $400k to fund its pizza deliveries. The nonprofit is 100% volunteer-run, so every dollar they receive directly impacts the communities they serve.  Fans can go to Jada’s direct donation page at https://sliceouthunger.org/allcrust 

As an added bonus, the donations funded by Jadakiss and his fans will be delivered in limited edition pizza boxes featuring the artist’s “All Crust” mantra.  The box design is of particular interest to Slice Out Hunger’s founder Scott Wiener, who holds a Guinness World Record for his collection of over 1,500 unique pizza boxes from around the world. All of the boxes will also have a QR code linked here:  https://Stream.lnk.to/AllCrustPizzaFP  

“We will provide pizzas for Covid only departments, as well as Health clinics and community centers, working directly with underserved communities across Los Angeles.”

On March 6th, Jadakiss dropped his fifth studio album IGNATIUS, whose tracks include “ME,” “Kisses To the Sky” featuring Rick Ross and Emanny, and the brand new single “Huntin Season” featuring Pusha T.  The album is named for Jada’s dear friend, Ignatius ‘Ice Pick Jay’ Jackson, who passed away in 2017, due to Colon Cancer.  Jadakiss is an active supporter of the City Of Hope Colon Cancer treatment & research hospital based in Los Angeles.  For more info, as well as exclusive merch offers, visit Jada’s online store at https://shop.jadakiss.com/.

Royce da 5’9″ × Vevo Ctrl

Vevo announces Royce da 5’9″ as the next artist in their Ctrl series with a performance of “Thou Shall” and “Overcomer” premiering today.
Watch “Overcomer” HERE
Watch “Thou Shall” HERE
Vevo’s Ctrl series highlights the work of hard-hitting, cutting-edge musicians making an impact in today’s music scene – both emerging and established. These artists demand attention, and Vevo’s Ctrl shines a deserving spotlight. Shot in Vevo’s Brooklyn studio, Freddie Gibbs’ performance follow sessions from Rick Ross, Common, Rapsody, Fat Joe, Jeezy, Jadakiss, Fabolous, A$AP Ferg and more.
Rapper Royce da 5’9″ became known outside his native Detroit first for his work with Eminem and Dr. Dre, then through unexpected pop success, prolific solo output, and his roles in the group’s Slaughterhouse and PRhyme. His raw persona and talent for intricate lyrical design were on display in nonstop output that included frequent mixtapes, collaborations, and solo albums like his 2002 debut, Rock City.
His first major recorded appearance was on “Bad Meets Evil,” a track off The Slim Shady LP, Eminem’s multi-platinum commercial breakthrough released in 1999. Later in the year, Royce and Eminem released “Nuttin’ to Do” as Bad Meets Evil, and Royce debuted as a solo artist with the Alchemist-produced “I’m the King.” Additionally, Royce co-wrote “The Message,” the closing track of Dr. Dre’s 2001. Dre had previously offered an Aftermath label deal to Royce, who briefly went with Tommy Boy prior to landing with Game Recordings.
Early the next decade, Royce scored the first in a string of charting solo singles with “Boom,” a collaboration with DJ Premier that began a long-term affiliation. Rock City, his full-length debut, was released in 2002, but bootlegging of its contents prompted the rapper to decamp to Koch, where he issued Rock City (Version 2.0) and followed up in 2004 with Death Is Certain. Among the tracks on which he appeared during the next couple years was on Joe Budden’s “Slaughterhouse,” which led to group recordings of the same name. Royce, Budden, Joell Ortiz, and Crooked I released a self-titled album that debuted at number 25 on the Billboard 200. Within a matter of weeks, through another independent label deal, Royce’s fourth solo album, Street Hop, was on shelves.
Royce enjoyed even greater commercial success during the 2010s, a period during which his high critical stature as a sharp lyricist likewise escalated. In 2011, he and Eminem reconvened for Hell: The Sequel. The EP topped the Billboard 200 and was trailed shortly thereafter by the release of solo album five, Success Is Certain, a Top 30 hit itself. The year 2012 was especially significant for Royce, not only for the warm reception to Slaughterhouse’s Welcome To: Our House, but also for his sobriety date that September. Alcoholism had plagued his life for several years, notably related on “Shake This,” and had led to a handful of drunken driving offenses, a prison sentence, and the deterioration of his family life.
Royce went through a protracted period of writer’s block, but his career resumed in full force in 2014, when he appeared on benefactor Eminem’s posse cut “Detroit vs. Everybody” and released his first album with DJ Premier as PRhyme. Another solo album, Layers, was out by the end of 2016. PRhyme 2, along with seventh solo full-length Book of Ryan, materialized in 2018. He continued his long history of Eminem collaborations with both the song “Caterpillar” on Book of Ryan and a spot on Eminem’s 2018 surprise-released Kamikaze album. Royce’s eighth 22-track album, The Allegory, includes cameos from Westside Gunn, YBN Cordae, Benny the Butcher, and many others.
“Thou Shall” and “Overcomer” are now streaming on all platforms. Keep up with exclusive content from artists all over the world on YouTube.com/Vevo.
ABOUT VEVO: Vevo is the world’s largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 450,000 music videos in its catalog.

Jadakiss x New Album Release Date

JADAKISS ANNOUNCES NEW RELEASE DATE MARCH 6TH FOR 5TH STUDIO ALBUM, IGNATIUS

NEW DEF JAM ALBUM FEATURES SINGLES “ME”, “KISSES TO THE SKY” AND HIGHLY
ANTICIPATED NEW SINGLE “HUNTIN SEASON”

“The New York hip-hop community is mourning the untimely passing of one of our brightest young stars, and I felt it was best to pause for a moment to come together and reflect. The IGNATIUS album means a lot to me – it celebrates the life of my brother Icepick Jay, another one we lost too soon. It was Jay’s dream for me to collaborate with Pusha T on a new song. The single we’d planned to release together – “Hunting Season” – is a lyrical metaphor about taking out MC’s in the rap arena, and we didn’t want anyone to confuse it with anything else. So out respect for Jay’s memory, for Pop Smoke’s memory, Pusha and I agreed to put this one on hold for a minute. You can hear it when the album drops on March 6th. Listen as it’s intended: two MC’s who love hip-hop, and have a lot of love and respect for the next generation coming up.” – Jadakiss

ABOUT JADAKISS:
For more than two decades, Jadakiss has been a hip-hop icon, a skilled lyricist revered and respected in New York City and nationwide. From his early days as part of the hip-hop group the LOX (with Styles P and Sheek Louch), Jada went on to blaze his own successful trail over the course of four essential albums: Kiss the Game Goodbye(2001, with “We Gonna Make It” featuring Styles P); Kiss Of Death (2004, with “U Make Me Wanna” featuring Mariah Carey, and “Why” featuring Anthony Hamilton); The Last Kiss (2009, with “Who’s Real” featuring Swizz Beatz and OJ Da Juiceman, and “By My Side” featuring Ne-Yo); and Top 5 Dead Or Alive (2015, with “Ain’t Nothin New” featuring Ne-Yo and Nipsey Hussle). There were collaborations with many major figures, among them Notorious B.I.G., Puff Daddy, Jay-Z, Nas, Mariah Carey, and the landmark project with Fabolous (Friday On Elm Street, 2017). Artists ranging from Eminem to Kanye West have named Jada as one of their favorite MCs ever to touch the microphone, hence the album title Top 5 Dead Or Alive. Outside of music, over the years Jadakiss has become an entrepreneur with several businesses in his hometown of Yonkers, New York, including a juice bar, clothing store and website.

FOLLOW JADAKISS:
Twitter | Facebook | Website

Jadakiss, Ignatius, Umusic, Vaughn Lowery, 360 Magazine,

Teyana Taylor, Dej Jam Recordings, 360 MAGAZINE


DEF JAM RECORDINGS CELEBRATES 35 YEARS


DEF JAM RECORDINGS CELEBRATES 35 YEARS OF RECORD BREAKING & CULTURE SHAKING

WITH 35TH ANNIVERSARY ‘NIGHT MARKET’ CELEBRATION IN BROOKLYN, SPONSORED BY PUMA, COURVOISIER & SNIPES
 
2 CHAINZ, FABOLOUS, JADAKISS, TEYANA TAYLOR, SLICK RICK, TJ PORTER & MORE ATTENDED THE STAR-STUDDED BROOKYL BASH
 

Last night in Brooklyn, the undisputed greatest label in hip-hop history – Def Jam Recordings – officially launched its celebration of 35 years of shaking the culture with the star-studded, blowout Def Jam 35 Night Market.
 
As VIPs and Def Jam artists past and present – 2 Chainz, Fabolous, Jadakiss, Teyana Taylor, TJ Porter, Fetty Luciano, Slick Rick, Suzi Wu, Def Jam CEO Paul Rosenberg, Joseline Hernandez, DJ Premier – an all-female DJ lineup led by DJ Jazzy Joyce, Nyla Symone and Odalys kept the party rocking. A special pop-up from Scarr’s Pizza fed the masses, Courvoisier and Heineken kept the vibes going, and VIPs enjoyed special activations – a PUMA basketball court and a Snipes bodega hosted by special guests Stretch and Bobbito offering limited edition T-Shirts and the PUMA x Def Jam Clyde Court. A surprise performance from Def Jam’s own Freddy & Jason – Fabolous and Jadakiss – closed out the night.
 
The Brooklyn Night Market event was the latest salvo in an ongoing Def Jam 35 celebration that includes the co-curated Hip-Hop Classics: Def Jam playlist via Spotify, the newly launched Def Jam: Essentials playlist via Apple Music, the revival of the original signature Def Jam “varsity” jacket and capsule collection via streetwear giant KITH, the forthcoming Tony Touch mixtape documentary feature “From Scratch,” an experiential activation at ComplexCon Long Beach, and much more.
 
Stay tuned for more on Def Jam 35…

 

DEF JAM Lights Up Grammy Week

The Def Jam Recordings pre-Grammy celebration at CATCH LA in West Hollywood, was the place to be on Friday night, as lines stretched around the block outside the exclusive event. Sponsored by Courvoisier, PUMA, Klasse14, TikTok, Heineken and CORE Water – featuring music by DJ Cassidy and DJ MOS – the party was packed with Def Jam artists, celebrities, executives and tastemakers. Seen mingling inside the club were Def Jam superstars 2 Chainz, YG, Pusha-T, Alessia Cara, Jhene Aiko, Jeezy and Jadakiss, Def Jam alumni LL Cool J, superstar rappers Tyga and Nipsy HusSle, Amber Rose, Def Jam up-and-comers Arlissa, Amir Obe, TJ Porter, Dominic Lord, Fetty Luciano, Sneakk, Lul G, Sensi Molly & Lil Brook, Maxo, and Bobby Sessions, and Def Jam chairman and CEO Paul Rosenberg and EVP Steven Victor.

 

ComplexCon Day-2

The PUMA Galleria saw sneakerheads excited to check out the 90’s vibes in the Toys, Tech, Tracks and Trophies sections with line ups for the limited RS-X Toys custom sneaker works by JBF Customs and Alexander John inspired by 90s Tech and Mix Tapes respectively. The artists also did live custom designing demos at the courtyard. All pairs were sold out in minutes. PUMA also unveiled the upcoming collaboration pack with Hot Wheels – the RS-X Toys Hot Wheels that release on December 1st.

Special guests Kali Uchis, A Boogie Wit a Hoodie, Yo Gotti and Nipsey Hustle all came out to promote and sign the limited-quantity bootleg tees designed by Chinatown Market. Each tee design were inspired by each artist. YesJulz and her 1AM radio crew continued with their live broadcast from the PUMA Galleria and interviewed the artists mentioned above plus a whole lot more. Also seen were Emory Jones, Upscale Vandal, Karrueche and Victor Cruz, among the many celebrities who dropped by.

To celebrate the launch of Cadillac’s newest vehicle, the XT4, Cadillac & Nas dropped a one-of-a-kind Cadillac crest piece and gold chain filled with yellow diamonds, black diamonds, rubies and sapphires. While Nas was signing custom Cadillac/Nas/Complex Merch he surprised a lucky fan by giving the chain to them, creating a once-in-a-lifetime moment with the most coveted drop at the event.

SUV, Cadillac, xt4, complexcon, 360 MAGAZINE

DJ Akademiks and A Boogie wit da Hoodie battled it out during a live episode taping of “On the Sticks,” the new interactive gaming series from Complex and Xbox. The two played NBA 2K19 with A Boogie wit da Hoodie emerging as the champion. The series launches Friday, November 9 on Complex’s YouTube channel.

Virgil Abloh headlined ComplexCon(versations) to a packed house of 700 fans. He was joined on stage by emerging designers (b).stroy, comprised of Brick Owens & Dieter Grams, as well as Ev Bravado and Rhuigi.

Nas, Big Boy, Jeff Staple and Tinashe stopped by the HBO barbershop experience that was promoting the new series “The Shop.” Capitol Records’ James Davis, Njomza, BJ The Chicago Kid and Marc Byers joined artists Nick Grant and A Boogie wit da Hoodie for panel discussions at the booth.

Balvinhit the floor checking out the booths, posing for photos with fans, copping exclusive merch and more.

As part of Adidas Originals main event at ComplexCon, the brand joined forces with creative partner Pusha T to present a journey through three connected environments, reimagining a retro bank vault and penthouse office, to unveil a limited edition EQT Cushion 2 collaboration. Answering the popular demand for more cultural experiences, the mogul sat with 12 aspiring artists from Los Angeles for an opportunity at the adidas Originals Sound Labs Grant for musical development. Only five musicians made the cut after two days of listening sessions and now local LA semi-finalists Sareal, Lorine Chia, Ice Cold Bishop, Indiigo and Rugby Wild will continue the application process for the grant that will result in a winner in the first days of 2019. Also, King Push was joined by adidas Originals partner Pharrell Williams, who released pairs of the elusive adidas Originals N.E.R.D HU NMD and 50 pairs of never-seen-before PW HU P.O.D. System exclusive for the conference. Winners of the Friends and Family HU P.O.D. System pairs got to meet Pharrell as a special treat from the icon and Adidas Originals. And finally, Adidas Originals launched its new Los Angeles-focused social identity @AdidasLA alongside rap legend and creative ambassador Snoop Dogg. Coinciding with the 25th anniversary of Doggystyle, the brand partnered with Snoop and LA’s World Famous VIP Records for a special pop-up experience. Snoop himself made a special appearance and signed 25 pairs of adidas Originals P.O.D. System sneakers that had been customized by LA artist Gregory Siffs.

Reebok closed out the weekend with its limited-edition Futsal Fusion R58 drop and the final silhouette of the the R58 Series, the Sole Fury Floatride. Lil Baby stopped by in celebration of the drop, purchasing the first ten pairs for lucky customers in line before customizing shirts for his whole crew.

Karen Civil introduced film narrator Pharrell Williams at Universal Pictures’ special screening of THE GRINCH Saturday night ahead of of its upcoming release.

GUESS JEANS U.S.A. x PLACES+FACES debuted at ComplexCon ahead of its global launch. Unique items such as reflective tees, photo-vests, cargo pant and tracksuits were the first to go. J.Balvin, Teyana Taylor, Made in Tyo (Tyoko), Olan Prenatt, Trill Sammy, Christian BULL1TRC, and Premium Pete all stopped by GUESS Jeans U.S.A. to pick up the goods.

Zen, a new e-commerce experience celebrating sneaker culture with a unique blend of commerce, storytelling, community, and events that launched at ComplexCon, gave away to lucky winners hundreds of pairs of rare kicks including Nike Air Mags seen in ‘Back to the Future,’ Undefeated Jordan IV, Nike Dunk SB Low Diamond Supply Co. “Tiffany,” all Supreme Nike SB Blazers and Dunks, and Adidas Chanel Pharrell Hu NMD.

Becky G bounced around on the giant inflatable art installation from FriendsWithYou Art Collective at the POPSockets booth.

Steve Aoki joined Kim Jung Gi for selfies in the Find Your Grind infinity room.

At McDonald’s Project Connect booth, exclusive designs by influencers Joe FreshGoods, Elise Swopes and Richie Lewere added to jean jackets, jerseys, long sleeve tees and book bags. Also at the booth, Teyana Taylor hosted a first-ever tasting of the new Triple Breakfast Stack for a lucky winner. Hosted by Kenny Burns, Lena Waithe, Don Benjamin and Marcellus Bennett dropped in to enjoy the drops, live DJs, McDonald’s McNuggets, world famous fries and soft drinks.

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