Vevo announces Royce da 5’9″ as the next artist in their Ctrl series with a performance of “Thou Shall” and “Overcomer” premiering today.
Watch “Overcomer” HERE
Watch “Thou Shall” HERE
Vevo’s Ctrl series highlights the work of hard-hitting, cutting-edge musicians making an impact in today’s music scene – both emerging and established. These artists demand attention, and Vevo’s Ctrl shines a deserving spotlight. Shot in Vevo’s Brooklyn studio, Freddie Gibbs’ performance follow sessions from Rick Ross, Common, Rapsody, Fat Joe, Jeezy, Jadakiss, Fabolous, A$AP Ferg and more.
Rapper Royce da 5’9″ became known outside his native Detroit first for his work with Eminem and Dr. Dre, then through unexpected pop success, prolific solo output, and his roles in the group’s Slaughterhouse and PRhyme. His raw persona and talent for intricate lyrical design were on display in nonstop output that included frequent mixtapes, collaborations, and solo albums like his 2002 debut, Rock City.
His first major recorded appearance was on “Bad Meets Evil,” a track off The Slim Shady LP, Eminem’s multi-platinum commercial breakthrough released in 1999. Later in the year, Royce and Eminem released “Nuttin’ to Do” as Bad Meets Evil, and Royce debuted as a solo artist with the Alchemist-produced “I’m the King.” Additionally, Royce co-wrote “The Message,” the closing track of Dr. Dre’s 2001. Dre had previously offered an Aftermath label deal to Royce, who briefly went with Tommy Boy prior to landing with Game Recordings.
Early the next decade, Royce scored the first in a string of charting solo singles with “Boom,” a collaboration with DJ Premier that began a long-term affiliation. Rock City, his full-length debut, was released in 2002, but bootlegging of its contents prompted the rapper to decamp to Koch, where he issued Rock City (Version 2.0) and followed up in 2004 with Death Is Certain. Among the tracks on which he appeared during the next couple years was on Joe Budden’s “Slaughterhouse,” which led to group recordings of the same name. Royce, Budden, Joell Ortiz, and Crooked I released a self-titled album that debuted at number 25 on the Billboard 200. Within a matter of weeks, through another independent label deal, Royce’s fourth solo album, Street Hop, was on shelves.
Royce enjoyed even greater commercial success during the 2010s, a period during which his high critical stature as a sharp lyricist likewise escalated. In 2011, he and Eminem reconvened for Hell: The Sequel. The EP topped the Billboard 200 and was trailed shortly thereafter by the release of solo album five, Success Is Certain, a Top 30 hit itself. The year 2012 was especially significant for Royce, not only for the warm reception to Slaughterhouse’s Welcome To: Our House, but also for his sobriety date that September. Alcoholism had plagued his life for several years, notably related on “Shake This,” and had led to a handful of drunken driving offenses, a prison sentence, and the deterioration of his family life.
Royce went through a protracted period of writer’s block, but his career resumed in full force in 2014, when he appeared on benefactor Eminem’s posse cut “Detroit vs. Everybody” and released his first album with DJ Premier as PRhyme. Another solo album, Layers, was out by the end of 2016. PRhyme 2, along with seventh solo full-length Book of Ryan, materialized in 2018. He continued his long history of Eminem collaborations with both the song “Caterpillar” on Book of Ryan and a spot on Eminem’s 2018 surprise-released Kamikaze album. Royce’s eighth 22-track album, The Allegory, includes cameos from Westside Gunn, YBN Cordae, Benny the Butcher, and many others.
“Thou Shall” and “Overcomer” are now streaming on all platforms. Keep up with exclusive content from artists all over the world on YouTube.com/Vevo.
ABOUT VEVO: Vevo is the world’s largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 450,000 music videos in its catalog.
DEF JAM LAUNCHES NEW IG LIVE SHOW “DEF TALKS,” THIS WEEK HOSTED BY JADAKISS WITH SPECIAL GUEST DAVE EAST!
THIS WEEK, JADAKISS CHECKS IN WITH DAVE ON MUSIC, MOVIES, FITNESS, FOOD AND LIFE THUS FAR IN QUARANTINE
WATCH IG LIVE HERE
JADAKISS ANNOUNCES NEW RELEASE DATE MARCH 6TH FOR 5TH STUDIO ALBUM, IGNATIUS
NEW DEF JAM ALBUM FEATURES SINGLES “ME”, “KISSES TO THE SKY” AND HIGHLY
ANTICIPATED NEW SINGLE “HUNTIN SEASON”
“The New York hip-hop community is mourning the untimely passing of one of our brightest young stars, and I felt it was best to pause for a moment to come together and reflect. The IGNATIUS album means a lot to me – it celebrates the life of my brother Icepick Jay, another one we lost too soon. It was Jay’s dream for me to collaborate with Pusha T on a new song. The single we’d planned to release together – “Hunting Season” – is a lyrical metaphor about taking out MC’s in the rap arena, and we didn’t want anyone to confuse it with anything else. So out respect for Jay’s memory, for Pop Smoke’s memory, Pusha and I agreed to put this one on hold for a minute. You can hear it when the album drops on March 6th. Listen as it’s intended: two MC’s who love hip-hop, and have a lot of love and respect for the next generation coming up.” – Jadakiss
For more than two decades, Jadakiss has been a hip-hop icon, a skilled lyricist revered and respected in New York City and nationwide. From his early days as part of the hip-hop group the LOX (with Styles P and Sheek Louch), Jada went on to blaze his own successful trail over the course of four essential albums: Kiss the Game Goodbye(2001, with “We Gonna Make It” featuring Styles P); Kiss Of Death (2004, with “U Make Me Wanna” featuring Mariah Carey, and “Why” featuring Anthony Hamilton); The Last Kiss (2009, with “Who’s Real” featuring Swizz Beatz and OJ Da Juiceman, and “By My Side” featuring Ne-Yo); and Top 5 Dead Or Alive (2015, with “Ain’t Nothin New” featuring Ne-Yo and Nipsey Hussle). There were collaborations with many major figures, among them Notorious B.I.G., Puff Daddy, Jay-Z, Nas, Mariah Carey, and the landmark project with Fabolous (Friday On Elm Street, 2017). Artists ranging from Eminem to Kanye West have named Jada as one of their favorite MCs ever to touch the microphone, hence the album title Top 5 Dead Or Alive. Outside of music, over the years Jadakiss has become an entrepreneur with several businesses in his hometown of Yonkers, New York, including a juice bar, clothing store and website.
DEF JAM RECORDINGS CELEBRATES 35 YEARS OF RECORD BREAKING & CULTURE SHAKING
WITH 35TH ANNIVERSARY ‘NIGHT MARKET’ CELEBRATION IN BROOKLYN, SPONSORED BY PUMA, COURVOISIER & SNIPES
2 CHAINZ, FABOLOUS, JADAKISS, TEYANA TAYLOR, SLICK RICK, TJ PORTER & MORE ATTENDED THE STAR-STUDDED BROOKYL BASH
Last night in Brooklyn, the undisputed greatest label in hip-hop history – Def Jam Recordings – officially launched its celebration of 35 years of shaking the culture with the star-studded, blowout Def Jam 35 Night Market.
As VIPs and Def Jam artists past and present – 2 Chainz, Fabolous, Jadakiss, Teyana Taylor, TJ Porter, Fetty Luciano, Slick Rick, Suzi Wu, Def Jam CEO Paul Rosenberg, Joseline Hernandez, DJ Premier – an all-female DJ lineup led by DJ Jazzy Joyce, Nyla Symone and Odalys kept the party rocking. A special pop-up from Scarr’s Pizza fed the masses, Courvoisier and Heineken kept the vibes going, and VIPs enjoyed special activations – a PUMA basketball court and a Snipes bodega hosted by special guests Stretch and Bobbito offering limited edition T-Shirts and the PUMA x Def Jam Clyde Court. A surprise performance from Def Jam’s own Freddy & Jason – Fabolous and Jadakiss – closed out the night.
The Brooklyn Night Market event was the latest salvo in an ongoing Def Jam 35 celebration that includes the co-curated Hip-Hop Classics: Def Jam playlist via Spotify, the newly launched Def Jam: Essentials playlist via Apple Music, the revival of the original signature Def Jam “varsity” jacket and capsule collection via streetwear giant KITH, the forthcoming Tony Touch mixtape documentary feature “From Scratch,” an experiential activation at ComplexCon Long Beach, and much more.
Stay tuned for more on Def Jam 35…
The Def Jam Recordings pre-Grammy celebration at CATCH LA in West Hollywood, was the place to be on Friday night, as lines stretched around the block outside the exclusive event. Sponsored by Courvoisier, PUMA, Klasse14, TikTok, Heineken and CORE Water – featuring music by DJ Cassidy and DJ MOS – the party was packed with Def Jam artists, celebrities, executives and tastemakers. Seen mingling inside the club were Def Jam superstars 2 Chainz, YG, Pusha-T, Alessia Cara, Jhene Aiko, Jeezy and Jadakiss, Def Jam alumni LL Cool J, superstar rappers Tyga and Nipsy HusSle, Amber Rose, Def Jam up-and-comers Arlissa, Amir Obe, TJ Porter, Dominic Lord, Fetty Luciano, Sneakk, Lul G, Sensi Molly & Lil Brook, Maxo, and Bobby Sessions, and Def Jam chairman and CEO Paul Rosenberg and EVP Steven Victor.
The PUMA Galleria saw sneakerheads excited to check out the 90’s vibes in the Toys, Tech, Tracks and Trophies sections with line ups for the limited RS-X Toys custom sneaker works by JBF Customs and Alexander John inspired by 90s Tech and Mix Tapes respectively. The artists also did live custom designing demos at the courtyard. All pairs were sold out in minutes. PUMA also unveiled the upcoming collaboration pack with Hot Wheels – the RS-X Toys Hot Wheels that release on December 1st.
Special guests Kali Uchis, A Boogie Wit a Hoodie, Yo Gotti and Nipsey Hustle all came out to promote and sign the limited-quantity bootleg tees designed by Chinatown Market. Each tee design were inspired by each artist. YesJulz and her 1AM radio crew continued with their live broadcast from the PUMA Galleria and interviewed the artists mentioned above plus a whole lot more. Also seen were Emory Jones, Upscale Vandal, Karrueche and Victor Cruz, among the many celebrities who dropped by.
To celebrate the launch of Cadillac’s newest vehicle, the XT4, Cadillac & Nas dropped a one-of-a-kind Cadillac crest piece and gold chain filled with yellow diamonds, black diamonds, rubies and sapphires. While Nas was signing custom Cadillac/Nas/Complex Merch he surprised a lucky fan by giving the chain to them, creating a once-in-a-lifetime moment with the most coveted drop at the event.
DJ Akademiks and A Boogie wit da Hoodie battled it out during a live episode taping of “On the Sticks,” the new interactive gaming series from Complex and Xbox. The two played NBA 2K19 with A Boogie wit da Hoodie emerging as the champion. The series launches Friday, November 9 on Complex’s YouTube channel.
Virgil Abloh headlined ComplexCon(versations) to a packed house of 700 fans. He was joined on stage by emerging designers (b).stroy, comprised of Brick Owens & Dieter Grams, as well as Ev Bravado and Rhuigi.
Nas, Big Boy, Jeff Staple and Tinashe stopped by the HBO barbershop experience that was promoting the new series “The Shop.” Capitol Records’ James Davis, Njomza, BJ The Chicago Kid and Marc Byers joined artists Nick Grant and A Boogie wit da Hoodie for panel discussions at the booth.
Balvinhit the floor checking out the booths, posing for photos with fans, copping exclusive merch and more.
As part of Adidas Originals main event at ComplexCon, the brand joined forces with creative partner Pusha T to present a journey through three connected environments, reimagining a retro bank vault and penthouse office, to unveil a limited edition EQT Cushion 2 collaboration. Answering the popular demand for more cultural experiences, the mogul sat with 12 aspiring artists from Los Angeles for an opportunity at the adidas Originals Sound Labs Grant for musical development. Only five musicians made the cut after two days of listening sessions and now local LA semi-finalists Sareal, Lorine Chia, Ice Cold Bishop, Indiigo and Rugby Wild will continue the application process for the grant that will result in a winner in the first days of 2019. Also, King Push was joined by adidas Originals partner Pharrell Williams, who released pairs of the elusive adidas Originals N.E.R.D HU NMD and 50 pairs of never-seen-before PW HU P.O.D. System exclusive for the conference. Winners of the Friends and Family HU P.O.D. System pairs got to meet Pharrell as a special treat from the icon and Adidas Originals. And finally, Adidas Originals launched its new Los Angeles-focused social identity @AdidasLA alongside rap legend and creative ambassador Snoop Dogg. Coinciding with the 25th anniversary of Doggystyle, the brand partnered with Snoop and LA’s World Famous VIP Records for a special pop-up experience. Snoop himself made a special appearance and signed 25 pairs of adidas Originals P.O.D. System sneakers that had been customized by LA artist Gregory Siffs.
Reebok closed out the weekend with its limited-edition Futsal Fusion R58 drop and the final silhouette of the the R58 Series, the Sole Fury Floatride. Lil Baby stopped by in celebration of the drop, purchasing the first ten pairs for lucky customers in line before customizing shirts for his whole crew.
Karen Civil introduced film narrator Pharrell Williams at Universal Pictures’ special screening of THE GRINCH Saturday night ahead of of its upcoming release.
GUESS JEANS U.S.A. x PLACES+FACES debuted at ComplexCon ahead of its global launch. Unique items such as reflective tees, photo-vests, cargo pant and tracksuits were the first to go. J.Balvin, Teyana Taylor, Made in Tyo (Tyoko), Olan Prenatt, Trill Sammy, Christian BULL1TRC, and Premium Pete all stopped by GUESS Jeans U.S.A. to pick up the goods.
Zen, a new e-commerce experience celebrating sneaker culture with a unique blend of commerce, storytelling, community, and events that launched at ComplexCon, gave away to lucky winners hundreds of pairs of rare kicks including Nike Air Mags seen in ‘Back to the Future,’ Undefeated Jordan IV, Nike Dunk SB Low Diamond Supply Co. “Tiffany,” all Supreme Nike SB Blazers and Dunks, and Adidas Chanel Pharrell Hu NMD.
Becky G bounced around on the giant inflatable art installation from FriendsWithYou Art Collective at the POPSockets booth.
Steve Aoki joined Kim Jung Gi for selfies in the Find Your Grind infinity room.
At McDonald’s Project Connect booth, exclusive designs by influencers Joe FreshGoods, Elise Swopes and Richie Lewere added to jean jackets, jerseys, long sleeve tees and book bags. Also at the booth, Teyana Taylor hosted a first-ever tasting of the new Triple Breakfast Stack for a lucky winner. Hosted by Kenny Burns, Lena Waithe, Don Benjamin and Marcellus Bennett dropped in to enjoy the drops, live DJs, McDonald’s McNuggets, world famous fries and soft drinks.
More on ComplexCon
Def Jam Recordings, the iconic label and global brand synonymous with hip-hop culture, partners with 20th Century Fox on Oct. 12th release of the Official Soundtrack to the highly-anticipated film The Hate U Give.
Def Jam Recordings’ next generation of stars, Arlissa and Bobby Sessions, join an all-star cast cast of contemporary and legendary artists including Kendrick Lamar, Pusha T, Logic, Jadakiss, and Tupac Shakur for the official soundtrack of The Hate U Give.
Arlissa and Bobby Sessions introduce new, previously unreleased songs on the soundtrack, which Variety raves, “cleverly mimics the film’s outlook by oscillating between snatches of 2Pac and modern R&B;” South London-bred, 25 year old siren Arlissa, who appeared in the August issue of Vogue, experienced her first real taste of success with her breakthrough track “Hearts Ain’t Gonna Lie.”
Arlissa’s defiant anthem “We Won’t Move” from The Hate U Give soundtrack garnered early buzz at the Toronto Film Festival premiere of T.H.U.G., with Toronto’s NOW exclaiming “the soulful ballad has got ‘Oscar nominee’ written all over it.”
Listen to it here!
“It’s been a true honor to be involved in something so significant and relevant to today’s social climate…I was one of the millions of people who were deeply touched by the book, so to be able to contribute to the movie, which shines such a strong light on inequality, has been a responsibility I’ve taken with such pride and care. This is not just a film, this is education,” says Arlissa.
Fiery Dallas rapper Bobby Sessions, who NPR raves, “confronts racism with a captivating flow that’s both acrimonious and awe-inspiring,” and whose debut EP “channels the anger and despair that accompany the cycle is systematic racism” according to XXL, performs the eponymous title tune, “The Hate U Give.”
Shaping up as one of the fall season’s breakout movies, The Hate U Give stars Amandla Stenberg as Starr, a teen who is constantly switching between two worlds: the poor, mostly black, neighborhood where she lives and the rich, mostly white, prep school she attends. The uneasy balance between these worlds is shattered when Starr witnesses the fatal shooting of her childhood best friend Khalil at the hands of a police officer. Now, facing pressures from all sides of the community, Starr must find her voice and stand up for what’s right. Amandla’s original song “Always” closes out the soundtrack.
The Hate U Give also stars Russell Hornsby, Regina Hall, Issa Rae, KJ Apa, Algee Smith and Sabrina Carpenter, with Common, and Anthony Mackie. The film was directed by George Tillman Jr. (Notorious, Men Of Honor), and produced by Robert Teitel, George Tillman Jr., Marty Bowen, and Wyck Godfrey. The Hate U Give, whose screenplay was written by Audrey Wells (A Dog’s Purpose, Under The Tuscan Sun), is a Fox 2000 Pictures, State Street Pictures, and Temple Hill Entertainment production, distributed by 20th Century Fox.