Cryptocurrency illustration by Heather Skovlund for use by 360 Magazine

SIKI – Where Entertainment Meets Crypto

As a multi-media, multi-blockchain NFT Creation Engine and marketplace wrapped in a social ecosystem that streams NFT music, live streams and post, SIKI app is one of the fastest-growing companies in the blockchain/crypto space.

SIKI is in a private “invite only” stage currently which users can apply for. Despite so, the app is already packed with cutting-edge features such as fast royalty payments, advanced statistics, security, gamification, multi-chain NFT engine, and cryptocurrencies. At this time, SIKI is mostly onboarding artists and crypto-enthusiasts.

Taking pride in making sure the platform will be ready and simple to use even for those who are new to NFT’s and crypto, SIKI is not in any rush to launch.As the app is relatively new and upcoming, we were lucky enough to speak with CEO Chris Moraites on what plans he has for SIKI.

Where did you get the idea to create the app?

Being a musician myself, I have always been trying to figure out a way to advance the music industry for new artists. I had worked on a few tech concepts in college and over the years but nothing felt like it could make a big enough impact. After meeting Jason Dowd and learning the possibilities of NFT’s, it helped me realize this is what I needed to connect everything. Since then, the project has grown so much further thanks to people like my brother Myles Moraites and longtime friend Nick Gangi.

What is the targeted market for this app?

Music, crypto, and gaming enthusiasts. As it grows, we are hoping that it is built to be simple enough so anyone can use whether they have knowledge of crypto or not.

How would you explain this app to people who are not familiar with NFT?

If they were familiar with gaming, I would say it’s like a music or media idle game. If they upload music, created playlists, or have collaborated, their accounts will grow even when they are not using the platform. The more they use the platform the higher their ranking in the platform allowing them to receive more rewards as well.

What will your app do that regular streaming sites are not doing?

Being able to support your favorite artists on a financial level isn’t something that has been available in all the major music streaming platforms. Also, by using the platform it isn’t just the songs that receive stats but fans will also be able to shine. In many situations most artists have no clue how much a fan supports them, we want to make this more transparent.

What are the goals for the launch of this app?

To bring in a strong and active community that looks to help support artists as well as each other. We would like all fans to be seen as curators, not just people who stream music but people who want to help push the reach of artists.

How do you see this app expanding in the future?

In our next phase we expand heavily into a social media approach allowing for NFT’s in images and videos. Unlike Instagram and other platforms, we allow users to monetize and NFT each piece of content. We then will be expanding into live streaming as well as gaming.

Can you explain the term ‘gamification’ to your audience who would like to be a part of it?

Gamification refers to a level/ranking system that is implemented for users and artists. This way, artists can increase in level the more active they are. For example, if they tip $1, they will rank up to a level 1 tipper. There are many different level categories as well as various rewards and benefits that come with being within the top ranked.

Will uploading my song to SIKI immediately turn it into an NFT?

No, you may upload music to SIKI and not NFT the song. However, if you want to receive royalties then it must be an NFT.

What are some of the latest developments that may excite users? 

We are excited to have DJ Clue on board with SIKI as he is one of the legendary shapeshifters of today’s music as he is a multi-platinum artist, DJ and producer who has been instrumental in the development of artists like Jay Z, Mariah Carey, Fabolous and many others, as well as DJing for NYC’s hottest music station Power 105.1. We also recently have begun some major partnerships with some of the top crypto companies out there. We launched our SIKI.io content house on November 1 in LA which has 2 recording studios in it. We will also be throwing networking events for artists and industry professionals in the future. Other events include an upcoming art basel where we will be announcing much more exciting news. I am so grateful for the SIKI team and can’t wait to share some of the developments everyone has been working on to build this platform.

Thanks to the popularity of its collaboration with DJ Clue and other celebrities, SIKI has been growing exponentially. “This is groundbreaking…This technology bridges music in a way never seen before. Putting every artist in a win/win situation,” says Platinum Recording Artist DJ Clue. in a report on the company’s plans to expand the NFT’s.

There’s a music angle here too: DJ Clue is not only one of its first clients, but he is also taking a stake in the company. There are more details on his plans where you can see at Siki.io: Clue’s NFTs will be launched on his upcoming show which complements the launch of the SIKI app this month. That hints at the NFTs being bundled with ticket sales, or perhaps offering seats at the concerts as rewards, Taylor Swift-style. Fans can be ahead of the NFT’s going on sale in the final quarter of this year.

About DJ Clue

DJ Clue is an American DJ, Platinum Recording Artist, Platinum Producer, and CEO of Desert Storm Records. He airs on NYC’s Power 105 6-10PM Monday – Friday. Born in Queens, New York, DJ Clue, also known as Ernesto D. Shaw, he was originally interested in pursuing a rap career, but quickly fell in love with generating his own beats and making crowds dance.

His first mixtape, released in 1990, became an almost instant hit, circulated widely because it contained a large amount of music that could not be heard anywhere else. He also recorded his mixing live freestyle, giving all his tapes a raw, immediate feel that became part of his signature sound. He distributed tapes independently throughout the 90s, and his first mixtape CD, “The Professional: Part 1”, sold over a million copies. Since then, he has had the opportunity to collaborate with several artists, including JadakissDMXSnoop DoggNasMary J. Blige, and Lil’ Mo.

Chris Moraites image for use by 360 magazine

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