As the FIFA World Cup kicked off, Lay’s flipped the script on soccer fandom – inviting fans to jump on the ‘bandwagon’ this summer! To celebrate, Lay’s is taking an iconic, bright yellow (and literal) Bandwagon on tour across the U.S., starting with Los Angeles. This past Friday, June 12, between 3 PM and 9 PM, Peacock Place at LA Live in DTLA.
An early look at the Lay’s Bandwagon was provided before its national tour. It was complete with an exclusive tasting of global Lay’s limited edition flavors, unique to the World Cup. Moreover, the brand furnished customizable fan gear, a massive LED screen to view the game or festivities, a digital photo station, and a VIP meet and greet with a sports icon and a Lay’s commercial star, Marshawn Lynch.
This was a massive win for Lay’s as this event was open to the public and gave fans of FIFA an opportunity to savor their chips, which are made from real potatoes.
