Posts tagged with "Nas"

Lil Nas X illustration by Kaelen Felix for 360 magazine

Lil Nas X × Vevo

Grammy Award-winning artist Lil Nas X and director Christian Bresauer have partnered exclusively with Vevo for the latest installment of Vevo Footnotes, revealing every hidden reference and new information about the making of their iconic Industry Baby music video.

WATCH THE MAKING OF INDUSTRY BABY | VEVO FOOTNOTES

In the visual for the now Platinum-certified hit song, Lil Nas X discusses the inspiration and controversy surrounding the making of the video. He also talks about personal items he used on the set, improvised choreography and the most uncomfortable scenes to film with co-star Jack Harlow. The song appears on Lil Nas X’s chart-topping album MONTERO out now.

Below is a complete outline of The Making of Industry Baby | Vevo Footnotes, including key insight from the music video’s executive director and more from Lil Nas X himself.

FOOTNOTES OUTLINE:

0:10 Narration: The Grammy’s in Nas’s jail cell are his actual Grammys.

0:18 Narration: The poster in his cell is an image from the BET Awards show he performed at three days prior to shooting the music video.

0:35 – 0:41 Lil Nas X: I wanted to go to a place people would least expect me to go in a music video. An overly masculine place and make it gay asf. I also wanted to visualize the theme of breaking free from the shackles society places on you.

0:54 – 0:59 Christian Breslauer: This Visual is essentially a giant metaphor to represent Nas’s unwillingness to conform to the industry standards or be caged in because of his beliefs. No matter the scenario he will be who he is and no prison is strong enough to contain him.

1:08 Narration: Nas improvised this choreography on the spot.

1:27 Lil Nas X: I think Shawshank Redemption is a great movie, but it was in no way the main inspiration of the video. Although, it is responsible for the hole in the wall scene.

1:54 Narration: The security guard getting punched by Nas is Colton Haynes, the star of Teen Wolf.

2:22 -2:42 Lil Nas X: The hardest part of making this music video? Honestly? Twerking in front of Jack Harlow. Very uncomfortable lmao. I felt like Jack was in a very similar situation that I was in — having a super huge song and having people counting you out. That’s how I knew he would be perfect for this song.

2:56 – 3:03 Lil Nas X: My favorite scene is where we’re all dancing in the courtyard, but I’m proud of the entire video. I knew the controversy was inevitable, but I thought the video would be super fun, which it was.

3:10 – 3:15 Christian Breslauer: The prison location was our most ambitious day of the two. Choreography scenes in general take the most time to shoot and we only had an hour to shoot each one. We made it happen though, thanks to an Allstar crew.

3:22 – 3:29 Lil Nas X: The song felt like a victory lap but also an underdog anthem, and that’s what I wanted the lyrics to reflect. I wanted a song to remind people I’m not going anywhere.

Music illustration for Pornhub article in 360 MAGAZINE

Yung Pooda × Rap City

Last week, Houston-based rapper Yung Pooda made his debut at this year’s BET Hip Hop Awards as he got in the booth, in the company of an array of in-the-now artists, for a special relaunch of the iconic Rap City platform. Pooda served a powerhouse freestyle showcasing his enthralled artistry as acclaim for his latest release, “Forever Tippin” continues to amass global appeal. Watch the full performance HERE.

In 2019, Yung Pooda found himself at a crossroads between the streets and the studio. After performing alongside legends such as Boosie Badazz, Slim Thug, and Z-Ro, recording with platinum icon Paul Wall, and igniting a buzz of his own throughout the country, the Houston rapper made an important pledge to himself. His pledge changed the course of everything to follow in its wake.

“In the middle of recording and getting in all kinds trouble, I promised God I would get out of the streets and just do music,” he admits. “I stuck to my word.”

Long before this vow, hip-hop called to him as a kid in Orange, TX. Pooda’s mother bumped Naughty by Nature’s “Hip Hop Hooray” throughout the one-bedroom and one-bathroom house built by his grandfather that he and his mom shared with his grandma. As he puts it, “I used to go nuts to that song!” He used to listen to classics from OutKast, JAY-Z, Lil Wayne, Master P, Ludacris, DJ Screw, and more. When Pooda visited dad, pops actually built a home studio at his spot to cook up beats and DJ.  Growing up, he practiced his skills on the mic and sharpened the wordplay, developing a signature style. He sent shockwaves through the city after a successful showcase, earning endorsements from the likes of DJ Hi-Cof Houston’s 97.9 The BOX who said, “He’s always been a lyricist.” Inciting local excitement, he performed multiple tour dates with Boosie Badazz and teamed up with Paul Wall for the single “Beat Up The Block.”

Relocating to Prairie View, he moved into a two-story house with his cousin and two friends where they “were trapping and getting money, but shit got too hectic.” At this point, he reset everything. “There were fights, threats, and all types of shit,” he recalls. “I ended up saying that prayer.”

His music made its way to Jeff Aronson, CEO of It’s A 10 Records, a boutique label with a distribution deal with Empire, who immediately signed him in 2019. Now, he properly introduces his signature sound and vibes on his upcoming LP, Vivid Pictures. In 2020, Pooda made waves on Tik Tok and mix show radio with the release of his first single, “Repeat Dat” which was produced by GRAMMY® Award-winning duo Cool & Dre [JAY-Z, Beyoncé, Nas] along with a reflective song, “Lies Told”- his thoughtful response to social unrest and police brutality.  This year, his critically acclaimed newest single, “Chicken N Grits” is bringing him to the forefront. C&G has earned over 30 million Tik Tok views, was the #4 “Most Added” song at urban radio and is in rotation at BET Jams, Revolt and YO! MTV Raps.

The title track “Vivid Pictures” places cinematic verses in between soulful samples and is at the heart of Pooda’s approach to music and life.  “There’s a deep meaning,” he explains. “I aspire to be an artist and more than a rapper. I’m inspired by Picasso and Leonardo Da Vinci. When I listen to a beat in my head, I’m putting art together. The eyes are the windows to the soul. Everything is clear. Each song gives you a visual like a movie. That’s Vivid Pictures to me. It’s the frequency I want to be on.”

In the end, Pooda fulfills every promise and leaves his mark on the culture in the process. “When you listen to me, I want you to feel enlightened and great,” he leaves off. “I hope you relate to the emotion and know you’re not alone. I’m young enough to make mistakes and old enough to know better. I’m telling my story. I’m human.”

Black Music Month via Alex Bogdan for use by 360 Magazine

Jordan Ward – Remain Calm

Following the release of his first single, “Lil Baby Crush,” St Louis polymath Jordan Ward unleashes his new EP Remain Calm. The five-track effort proves to be an evocative showcase by the budding singer, who eyes unyielding love and happiness. Established in standout records “Standards” and “Thrive,” Jordan’s buttery vocals and gentle energy are supple enough to keep listeners enthralled for the long run. After a successful trek as an opener on Duckwrth’s ‘A SuperGood Tour’ last month, Remain Calm is the next step in cementing Ward’s leap into stardom. In honor of his new EP, Ward held an intimate release party in Los Angeles to celebrate his journey, where he treated attendees to a live performance.  Listen HERE.

Within the last several years, Jordan Ward has emerged as one of R&B’s rising stars. Developing an affinity for music and dance at a very early age, Jordan polished his skillset after first trying his hand as a choir member before transitioning into musical theatre. His influences include a diverse roster of music luminaries ranging from Marvin Gaye, Donny Hathaway, Stevie Wonder, Lauryn Hill, Kanye West, Tupac, The Notorious B.I.G., Nas, and more. After first experimenting with rap, Ward later focused on singing and dancing. By 18, he moved to Los Angeles and joined Justin Bieber’s Purpose Tour in 2016. Ward’s precocious dance abilities earned him gigs as a dancer for Janet Jackson and Beyonce, as he appeared in the singer’s Homecoming documentary for her epic Coachella performance.

In 2017, Ward began his musical quest after releasing his EP, A Peak at the Summit. It wasn’t until 2019 that Ward’s breakthrough became the talk of R&B. His debut album Valley Hopefuls was propelled by his single “Okok (Hibachi)” and “Sandiego,” which was produced by singer Arin Ray and music producer heavyweight No ID. Now, Ward’s silky croons and elevated songwriting abilities are at peak form as he readies his journey into universal acclaim in the R&B world.

Willow Kayne from Derek Sherron, Epic Records for use by 360 Magazine

Willow Kayne shares high-energy single – I Don’t Wanna Know

Please meet UK pop provocateur Willow Kayne, who has shared her new single “I Don’t Wanna Know” today. Listen here at all DSPs.

After releasing a slew of independent singles, Willow signed with Sony this year and released her major label debut single “2 Seater” just a few months back to buzz and acclaim, even receiving early love from BBC Radio 1. Now, the 19 year old is throwing her hat in the ring as one of the most vivid, genre-blurring pop provocateurs in music today. A keen visual artist with influences as far-reaching as fashion design giant Nigo and production mastermind Pharrell, she pools together the most lucid touchpoints of all her inspirations to build a sound as diverse as her creative palette. Willow can trace this eclecticism directly back to her childhood, being raised by a hip-hop and house-obsessed father and a mother who produced videos for the likes of Erasure and the Prodigy. James Brown, Nas, and MF DOOM were all significant early influences, and soon she was making her own musical discoveries, falling hard for artists as diverse as Tyler The Creator, the Sex Pistols, Gorillaz, and Portishead.

Teaming up with UK hitmaker Oscar Scheller, “I Don’t Wanna Know” takes all of the attitude Willow has started to become synonymous with and ramps it up to 11 – taking cues from the old school rave culture that she is obsessed with by sticking a middle finger up to trolls over a drum & bass indebted production. It’s a high energy example of just how unpredictable a talent Willow is, and how easy she makes it look; the track is packed with hilarious one-liners that cut those who have bullied her online to size. An empowering anthem that deals with real life issues with a sense of confidence that feels refreshing in the landscape of pop today. The official video, along with a debut project and a HUGE announcement are all coming soon…

Watch previous music video “2 Seater” here.

“…a future star…” – i-D Magazine

“…playful lyricism, smooth refrains, and ‘90s-indebted grooves.” – NME

“…the artists that stick out from the pack are always those who are willing to switch things up, and quite clearly, Kayne isn’t afraid to do so…” – Lyrical Lemonade

“The Gen Z talent links together huge opposing forces, creating her own potent brand of rebel-pop.” – Clash Magazine

“A sizzling rallying-call from the Bristol-based artist all about living your own life and doing your own thing, ‘Two Seater’ blends rap verses with 90s-tinged pop influences, resulting in an instantly catchy debut.” – DIY Magazine

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Headphones illustration by Alex Bogdan for use by 360 Magazine

Ethernity Chain Announces Another NFT Collection

Ethernity Chain is proud to announce another unique NFT collection is coming to its ecosystem. This aNFT (Authenticated NFT) collection contains UNRELEASED and never before seen footage of Nas performing a sold-out show of Illmatic with a full orchestra in South Africa on the anniversary of the ending of Apartheid. This drop is made possible with the help of Audio Up and will occur on July 31, 2021.

The connection between NAS and the Apartheid is intriguing. Ending Apartheid in South Africa was a major milestone that coincided with releasing Illmatic in the United States. So having Nas perform on the twentieth-anniversary date of ending Apartheid makes a lot of sense in that regard. Additionally, this cross-over anniversary highlighted a crucial reason why the Apartheid needed to be abolished.

Before abolishing the Apartheid, it would not have been possible for an African-American hip-hop artist to perform in front of a wide audience like the performance that Nas did in 2014. The fact that performance was held signals a crucial change and is part of the broader narrative of how hip hop is a defining force for African-American voices globally. Additionally, it has become the definitive global music genre that tops streaming and sales charts globally, even today.

In 2013, Jared Gutstadt, Founder of Audio Up, had a wild idea to create orchestral tracks based on Illmatic–it would be legendary. Due to a chance meeting between Nas and Jared, they started working on bringing this vision to life. Jared composed the orchestral tracks, partnered with an orchestra, and Nas crushed it by performing his lyrics over the music to a live audience in 2014. This NFT collection is compiled from never-before-seen footage of that performance.

As serendipity would have it, the date of that performance in South Africa fell upon the anniversary of the WE Are end of Apartheid. Coincidentally, the anniversary of the Nas Illmatic album release also falls on this date (April 19).

The charitable beneficiary of this collection is the We Are Family Foundation, founded by legendary musician and producer, Nile Rodgers. The foundation focuses on initiatives that unite the world. These proceeds will benefit WAFF’s Youth to the Front program. Nile has personal experiences as a creator showcasing his craft in South Africa at the end of Apartheid. His song “We Are Family” gave Nelson Mandela hope when he was still imprisoned in South Africa. Nile composed the music for the movie “Coming To America” which was the first movie premier shown to an integrated audience in South Africa. The synergy of Nas and Nile’s creative talents coupled with the power of their music to unite diverse groups of people makes this collection one of great importance for fans as well as a marker for this moment in history. It’s an ode to how far we have come and a reminder of how far we have to go.

photo by Mass Appeal for use by 360 MAGAZINE

Mass Appeal Announces Two New Executive Hires

MASS APPEAL ANNOUNCES TWO NEW TRAILBLAZING EXECUTIVE HIRES

JESSICA RIVERA NAMED GENERAL MANAGER & JENYA MEGGS NAMED SENIOR VICE PRESIDENT OF CONTENT

FEMALE EXECUTIVES TO HELP LEAD THE CHARGE OF MASS APPEAL’S MONUMENTAL #HIPHOP50 PROGRAM

Mass Appeal has announced two new key executive hires – two trailblazing women who will play a pivotal role in elevating and expanding the entertainment company’s presence. Multi-faceted executive Jessica Rivera will serve as the General Manager, Music. In this role, Rivera will oversee creative and day-to-day operations of Mass Appeal’s music division; label, publishing and contributing across Mass Appeal’s other two divisions in content and creative services. Seasoned music and entertainment executive Jenya Meggs will serve as the Senior Vice President of Content where alongside Mass Appeal’s Chief Creative Officer Sacha Jenkins, she will spearhead programming strategies and partnerships of Mass Appeal’s growing content slate.

Over the past year, Mass Appeal has been quietly working to develop the platform, #HipHop50, aimed at celebrating Hip Hop’s 50th anniversary in the most authentic and globally impactful way possible. With #HipHop50, Mass Appeal’s mission is to ensure that Hip Hop’s historic milestone will be celebrated in a way befitting of its massive influence, as well as engage fans across the globe. Mass Appeal partner Nas says, “This is the biggest birthday in the world!” Over the next six months, Mass Appeal will be announcing various partnerships for their #HipHop50 platform with best-in-class companies in verticals ranging from original music, content, podcasts, live experiential, products, education, publishing and more – along with a charitable component attached to everything.

Both Rivera and Meggs will help lead the charge for Mass Appeal’s expansive #HipHop50 program. Rivera will work with Nas to oversee multiple original music projects aimed at celebrating Hip Hop’s incredible history. Meanwhile, Meggs will spearhead the content partnership with Showtime/ViacomCBS, which will encompass unscripted series and features, podcasts, and digital shorts by and about some of the foremost names in the genre.

In her former role as head of artist relations for YouTube’s West Coast territory, Rivera’s achievements included heading up a livestream-based marketing campaign that helped catapult Mariah Carey’s “All I Want for Christmas Is You” to No. 1 on the Billboard Hot 100 for the first time ever. Recognized as one of Billboard’s 2020 R&B/Hip Hop Power Players, Rivera spent 11 years at Universal Music Publishing Group (UMPG), where she held the position of Executive Vice President/Head of East Coast Operations and Creative, as well as curated or identified the songwriters/producers behind more than 25 chart-topping singles, including the 12-times-platinum  “Love The Way You Lie” by Eminem ft Rihanna, the 11-times-platinum “Uptown Funk” by Mark Ronson ft. Bruno Mars;  and the certified-diamond “Radioactive” by Imagine Dragons (one of the best-selling songs in music history). Before joining Universal, Rivera signed Rihanna at 16-years-old to her first publishing deal EMI.

“It’s an inspiring time to join Mass Appeal and continue to build the music division and elevate the artist’s narrative through the synergy of Music and media,” said Rivera. “Hip Hop 50 will uniquely bring together these worlds of creativity, all to celebrate Hip Hop’s 50th anniversary!”

Before joining the Mass Appeal team, Meggs served as the original content producer for Apple Music, where she developed the streaming platform’s innovative Up Next New Artist Program. Additionally, Meggs sold and produced the BET Web Series Brooklyn Blue Sky (2017), as well as executive produced the BET George Floyd Special (2020). Prior to working in production & development, Meggs began her career working in the video marketing department at Universal Music Group and later Warner Music Group. She’s led the video marketing campaigns for GRAMMY Award-winning and multi-platinum selling artists, such as JAY-Z, Mariah Carey, Janet Jackson, Rihanna, Kanye West, Common and Jill Scott.

“I’m excited to use my talents and join Mass Appeal on this journey, to expand the narrative of film and TV, while creating exceptional content,” said Meggs.  “Mass Appeal has brilliantly created a path for authentic storytelling journeys. Hip-Hop 50 will bring together the best we have to offer to serve the culture the most defining celebration it deserves.”

Both Rivera and Meggs will work closely with the company’s CEO Peter Bittenbender and co-founder, Hip Hop legend Nas.

“Great moment as the team expands with the hiring of Jessica and Jenya, both of whom I have had the pleasure of knowing and working with for years. I look forward to working with Jessica as the GM of the label, Jenya as the SVP of content and together as a team as we scale our #HipHop50 program and Mass Appeal’s overall business” – Nasir “Nas” Jones

“Both Jessica and Jenya bring a tremendous amount of experience, passion and relationships to the company at a time that could not be more exciting. Having leadership of their level around #HipHop50 is a dream come true and I’m looking forward to what’s to come.” – Peter Bittenbender

About Mass Appeal
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Bronx Point event image via Credit: Sylvester Zawadzki for use by 360 Magazine

UNIVERSAL HIP HOP MUSEUM

MAYOR DE BLASIO, L+M DEVELOPMENT PARTNERS & TYPE A PROJECTS BREAK GROUND AT BRONX POINT AND THE UNIVERSAL HIP HOP MUSEUM 

Hip Hop legend Nas, LL Cool J, Fat Joe, Borough President Diaz, city agencies, and hip hop luminaries took part in a celebration of the $349 million South Bronx development along the Harlem River waterfront

BP Diaz delivered a $4.2 million grant to launch the Universal Hip Hop Museum’s capital campaign

Mayor Bill de Blasio, Hip Hop legends Nas, LL Cool J, Fat Joe, Bronx Borough President Ruben Diaz Jr., New York State Assembly Speaker Carl Heastie, City Council Member Diana Ayala, numerous city agencies, and hip hop luminaries took part in the official groundbreaking event for the first phase of Bronx Point. The event took place on Thursday, May 20, at the future home of Bronx Point at 50 East 150th Street in The Bronx. We were on location to cover this monumental ceremony in the birthplace of hip hop, the Boogie Down Bronx, and are excited to see the project come to life.

The much-anticipated $349 million mixed-use project along the Harlem River waterfront in the South Bronx is being developed by L+M Development Partners and Type A Projects, who co-hosted the groundbreaking ceremony.

Bronx Point’s first phase will deliver 542 units of permanently affordable housing to the Lower Concourse neighborhood, along with approximately 2.8 acres of public open space. Additionally, the project will deliver an array of cultural and community-focused programming, including the permanent home of the Universal Hip Hop Museum, an early childhood space run by BronxWorks, and outdoor science programming run by the Billion Oyster Project. S9 Architecture led the design of the 22-story project, and the open space was designed by Marvel Architects in collaboration with Abel Bainnson Butz. Phase one of Bronx Point is expected to be completed by late 2023.

The event also served as the official launch of the Universal Hip Hop Museum’s capital campaign. The UHHM will celebrate and preserve the history of local and global Hip Hop music and culture past, present, and future, and is slated to open in Bronx Point in 2024. At the groundbreaking, Bronx Borough President Ruben Diaz Jr. announced that he would contribute $4.2 million from his office’s capital budget to support the Universal Hip Hop Museum’s capital campaign, which is one of the largest single funding allocations of the borough president’s tenure.

“New York City is building a recovery for all of us, and that starts with transformative projects like Bronx Point in the heart of the Bronx,” said Mayor Bill de Blasio. “From major investments in affordable housing to a permanent place to celebrate the music that has made the Bronx famous around the world, this project demonstrates what every real New Yorker already knows: there’s no stopping New York City.”

“Bronx Point is a complete reimagining of a dormant, underutilized piece of waterfront property that will create new affordable housing and long-anticipated amenities for the entire borough to enjoy, and I am proud to be a part of it,” said Ron Moelis, CEO and Co-Founder of L+M Development Partners. “The project will provide new open space with access to the Harlem River, a permanent home for the Universal Hip Hop Museum, and community programming with Bronxworks and the Billion Oyster Project. Bronx Point represents the best type of development a public-private partnership can offer our city, and I am thrilled that we have taken the first step towards enacting our vision for this project.”

“This groundbreaking at Bronx Point represents the culmination of deep partnerships and collaboration with the community, local elected officials, and city agencies,” said Ann Tirschwell, Partner at Type A Projects. “In particular, our work with the members and leadership of Community Board 4 has been uniquely formative.  After more than two years of programming discussions, design charrettes, and planning sessions we have started construction on a new purpose-built open space for the residents of the South Bronx.  With the delivery of this collaborative and award-winning design, we hope to provide more equitable access to the waterfront for all New Yorkers, regardless of zip code.” 

“The groundbreaking for the first phase of Bronx Point is a tremendous step forward for our borough. Not only will this project create much-needed affordable housing units, but it will also activate underutilized space, open up more waterfront to public access, create new public spaces and retail amenities for community use. This development will combine two of my favorite things, history, and hip hop, bringing the Universal Hip Hop Museum to its rightful location in the birthplace of hip hop, The Bronx,” said Bronx Borough President Ruben Diaz Jr. “Hip hop was born in The Bronx, and the inclusion of the Universal Hip Hop Museum as a part of this project will help showcase our role in the creation of that worldwide cultural movement for generations to come. That is why I was proud to announce that I am providing $4.2 million in capital funds to help make this project a reality.”

“Yesterday’s Bronx Point groundbreaking ceremony marks a win for the diverse, growing community of the Bronx,” said New York State Assembly Speaker Carl E. Heastie. “Upon its completion, Bronx Point will become a cultural hub, providing Bronxites with new affordable housing, wellness, and cultural activity opportunities that I know will enrich the lives of many. I am elated to be able to witness this amazing project and would like to thank L+M Development Partners, Type A Projects, BronxWorks, as well as all of the elected officials and community leaders that assisted in moving this project forward. Investments to neighborhoods in the Bronx are investments to the growth and future of our great city.”

“The Bronx is the birthplace of hip hop so it’s fitting that the borough will house a museum dedicated to this legendary music and movement,” said City Council Speaker Corey Johnson. “But Bronx Point will be so much more than a world-famous tourist destination, it will offer our city much-needed affordable housing as well as space for early childhood and science programming. The City Council proudly supports this project, which will add to the vibrancy of the Bronx while it is addressing long-standing housing needs.”

“Yesterday marked a major step towards advancing the administration’s key investments in the South Bronx,” said Rachel Loeb, President, and CEO of New York City Economic Development Corporation. “By bringing affordable housing, waterfront access, and a range of cultural facilities including the City’s first Hop Hop Museum, we are creating a more equitable New York. We are proud to break ground on the BronxPoint to bring these much-needed community benefits to the South Bronx.”

“Today we celebrate the start of a tremendous project that will change so many lives for the better. More than 500 households, including formerly homeless New Yorkers, will have safe, affordable homes to call their own, as well as access to amazing open space and high-quality cultural and educational programming,” said HPD Commissioner Louise Carroll. “Thanks to L+M, Type A, the Universal Hip Hop Museum, and all of our development partners for making this culturally significant development possible that will anchor the community for years to come.”

“I was delighted to participate in yesterday’s groundbreaking event for the first phase of the Bronx Point project.  Bronx Point will bring much-needed affordable housing and community space to the South Bronx, including waterfront access for a community that has for too long been cut off from the Harlem River and a permanent home for the Universal Hip Hop Museum”, saidCouncil Member Diana Ayala. “I am thrilled to see this mixed-used permanently affordable housing project finally getting started and congratulate L+M Development Partners, Type A projects and their partners as well as the Universal Hip Hop Museum on this transformative South Bronx project along the Harlem River waterfront.”

“New York State is proud to support the Universal Hip Hop Museum in the Bronx, the birthplace of the Hip Hop movement,” said ESD Acting Commissioner and President & CEO-designate Eric Gertler. The museum’s modern, dynamic home will celebrate the artists and preserve the music that represented a new — and uniquely New York — sound that has become a cultural force across the globe and influenced generations of performers.  Once completed, this new museum, reflecting the diversity of New York, will no doubt be a draw for residents and visitors to the Bronx and also serve as a hub for educational and local economic growth.”

“Hip Hop music and culture has been a source of inspiration and innovation since its outset,” said Brad Smith, President of Microsoft. “We’re incredibly excited for the museum’s groundbreaking and look forward to using Microsoft technology to help document, preserve, and tell the story of Hip Hop when the doors officially open.”

“The heartbeat of Hip Hop culture will live at Bronx Point, the future home of the Universal Hip Hop Museum,” said Rocky Bucano, Executive Director of the Universal Hip Hop Museum. “Documenting, preserving, and presenting the history of the culture for generations of Hip Hop lovers globally via exciting new tech innovations from Microsoft is thrilling. This partnership is truly a milestone for Hip Hop culture.”

“Bronx Point is a dynamic project that will serve its residents with permanently affordable housing, expansive cultural and community programming, and extensive outdoor green space,” said HDC President Eric Enderlin. “In addition to the 542 homes serving families across a wide range of incomes, including the formerly homeless, we also celebrate what will be the future home of the Universal Hip Hop Museum. I would like to extend my congratulations to all our partners for their efforts, which will benefit the Lower Concourse neighborhood for years to come.”

“Hip hop has become a global art form, but it could have only started right here in the Bronx,” said NYC Department of Cultural Affairs Commissioner Gonzalo Casals. “The diversity of New York City and the vitality of the communities of color in the South Bronx gave rise to Hip Hop, and made it into a powerful form of expression. It’s fitting that we honor that legacy here with the Universal Hip Hop Museum, which we’re proud to support as part of this major new development.”

“We are thrilled to celebrate the groundbreaking of the Universal Hip Hop Museum in the Bronx, the birthplace of one of the most influential musical and cultural movements in the world,” said the NYC Commissioner of the Mayor’s Office of Media and Entertainment, Anne del Castillo. “The museum will serve as an important reminder of the artists, community, and creativity that define our city as the creative capital of the world.”

“BronxWorks is proud to be a partner in the Bronx Point development, which represents an innovative and thoughtful approach to affordable housing in a community that needs it,” said Eileen Torres, Executive Director, BronxWorks. “As we look to improve economic stability in the neighborhood, especially after the crises created by the pandemic, the Bronx Point development offers a path forward for families, who will be able to afford their rent and access support services and childcare on site.”

“We are excited that Bronx Point will provide the community with welcoming spaces for a variety of activities, while also creating a waterfront landscape that prioritizes ecology and learning,” said Yadiel Rivera-Diaz PLA, ASLA, Partner at Marvel. “We engaged with various members of the community on more than 20 occasions to learn and better understand the needs of residents and businesses; their valuable feedback informed our design, which includes spaces for learning, areas for exercising and activity, a picnic section, and an area for children to play and explore. As shaped by public input, Bronx Point creates a strong link between the community and waterfront.”

“S9 Architecture tapped into the rhythm and movement of the site and the street to make the Bronx Point project both an anchor and a gateway to the neighborhood,” said John Clifford, founding Principal, S9 Architecture. “Our design not only reflects the dynamic energy of the neighborhood and urban context, but it also provides vital housing, cultural, public waterfront park and commercial assets to the community.”

“As part of the Bronx Point project, brand new green space will be added for the enjoyment of the entire community, further complementing Mill Pond Park,” said NYC Parks Bronx Borough Commissioner Iris Rodriguez-Rosa. “I would like to thank all of our partners for this wonderful park expansion which will be a hub of rest, relaxation, and recreation for decades to come!”

“Wells Fargo is pleased to be part of this historic project which will revitalize the South Bronx neighborhood and address the affordable housing needs of its residents,” said Page W. Travelstead, Managing Director of Community Lending & Investment at Wells Fargo. “We are proud to work closely with L&M Development Partners and Type A Projects on financing Bronx Point and are excited to see how the new housing units, retail space, and Universal Hip Hop Museum will spark economic development in the Bronx Waterfront area.” 

“Yesterday we broke ground on a project that has the potential to transform the gateway to the South Bronx,” said Paul A. Philps, District Manager of Bronx Community Board #4. Bronx Point not only includes the activation of our waterfront with new affordable housing, expanded open space at Mill Pond Park, and the future home of the Universal Hip Hop Museum, but it represents hope and a bright future for area residents. We are excited to see this critical project move into the first phase of development.

Bronx Point is located on City-owned land and is being financed through a combination of public and private capital, including financing from the New York City Department of Housing Preservation and Development (HPD), the New York City Housing Development Corporation (HDC), Empire State Development, Wells Fargo, and additional private funding. The overall funding includes $323.5 million for the building, along with $27 million for the waterfront esplanade’s construction from the NYCEDC.

In Phase One, Bronx Point’s apartments will be available for families earning between 30 percent to 120 percent of Area Median Income, along with apartments for the formerly homeless. Apartments will include 135 studios, 192 one-bedrooms, 122 two-bedrooms, and 93 three-bedrooms. Tenant amenities will feature an outdoor terrace for residents, on-site laundry, a children’s room, community lounge, bike storage room, on-site fitness center, and around-the-clock front desk security. The project’s second phase is anticipated to include additional housing units along with additional retail and community space. When complete, Bronx Point will include up to 1,045 apartment units.

Public space is also a central feature of Bronx Point. A grand staircase, designed to be a civic gathering space for the borough, will lead from the building itself down to the waterfront. The open space, across from Bronx Terminal Market, will feature a playground and landscaped area adjacent to the existing Mill Pond Park and the Bronx Children’s Museum to the north. An esplanade along the Harlem River shoreline will include a landscaped public walkway and seating areas. The space will also feature lawns, waterfront lookouts, an extended BBQ area, fitness zones for adults, and publicly accessible bathrooms. Collectively, these open space improvements will advance the City and community’s long-standing goal of providing access to the Harlem River waterfront and increasing public open space in the South Bronx.

Bronx Point will also include several spaces for youth and community programming and education. Development partner BronxWorks, a venerable Bronx social service provider, will provide supportive services for tenants on the site and operate an early childhood center. At the same time, the Billion Oyster Project will run an outdoor education program that utilizes the Harlem River. In all, the 530,000 square foot-Bronx Point will include more than 56,000 square feet of educational and community space, along with more than 12,000 square feet of retail space. The Prusik Group, L+M’s partner on Essex Crossing on the Lower East Side and the new National Urban League Headquarters in Harlem, will serve as the project’s Retail Development Advisor.

Along with the Bronx Children’s Museum, Hostos Community College, and Bronx Terminal Market, Bronx Point is within walking distance of borough institutions like the Bronx Civic Center district and Yankee Stadium, along with subway stations for the 2, 4, 5, B, and D lines.

Bronx Point is a key component of a $194 million capital investment strategy for the Lower Concourse neighborhood, announced by the de Blasio Administration in 2015 and led by NYCEDC. For more than two years, the development team and NYCEDC engaged extensively with the local community, including hosting open space design workshops and additional working group sessions with an array of local stakeholders. In the end, community members were able to directly influence the design and programming of the project’s open space and provide a range of ongoing feedback as the project progressed.

About L+M Development Partners
Since its inception in 1984, L+M Development Partners Inc. has been an innovator in developing quality affordable, mixed-income, and market-rate housing, while improving the neighborhoods in which it works.  A full-service firm, L+M works from conception to completion, handling development, investment, construction, and management with creativity that leads the industry. L+M is responsible for approximately $10 billion in development and investment and has acquired, built, or preserved nearly 35,000 high-quality residential units in New York’s tri-state area, Washington, D.C., the West Coast, and Gulf Coast regions.  Community leaders, government officials, and institutional investors turn to L+M because of its consistent track record of excellence.

L+M is a double bottom line company, where its success is measured not only in financial returns but also by positive impacts.  L+M takes pride in its long-standing partnership with the communities it serves, demonstrated through an annual scholarship fund, workforce development programs, after-school programs, and substantial support for local nonprofits.  L+M brings a superior level of commitment to its investments in developments, and equally important, to its investment in people.  For more information, please visit this website.

About Type-A Projects
Type A Projects is a certified Women-Owned Business Enterprise dedicated to building affordable and inspiring places to live, work, learn and play.  Type A was formed in 2013 to capitalize on the decades of nonprofit, commercial, institutional, and mixed-use development experience of two women individually and collectively focused on creating vibrant and affordable communities that underpin the diverse fabric of NYC.

Building on past experience managing the development of over 1,000,000 square feet of public schools and community facilities, Type A remains committed to impactful, civic-based projects that support NYC’s neighborhoods and communities. In 2016, Type A expanded its focus to include mixed-use and mixed-income affordable, senior and supportive housing. Type A has recently completed its first multi-family project as lead developer with their 115-unit senior affordable project at 1490 Southern in the Bronx.  Within Type A’s portfolio are three joint venture developments including Bronx Point with its 542 units of affordable housing, 50-units of supportive housing for young adults aging out of foster care in Harlem with services provided by Homeward NYC, and an L+M/M-Squared project featuring 78 affordable rental apartments for low- and moderate-income households in Newark that will include a ground-floor clinic and hospital office space operated in partnership with University Hospital.

About the Universal Hip Hop Museum
Anchored in the birthplace of Hip Hop culture, the Universal Hip Hop Museum will break ground in the Bronx in 2021. Built as a space for audiences, artists, and technology to converge and create unparalleled educational and entertainment experiences, the museum is slated to open in Bronx Point in 2024. The UHHM will celebrate and preserve the history of local and global Hip Hop music and culture past, present, and future. 

About BronxWorks
With over 40 locations throughout the borough, BronxWorks has worked from the ground up in Bronx communities for over 48 years to help residents build healthy, stable futures for themselves and their neighborhoods. BronxWorks helps individuals and families improve their economic and social well-being. From toddlers to seniors, we feed, shelter, teach and support our neighbors to build a stronger community. For more information about BronxWorks, contact Gianna Dell’Olio, Director of Advancement and Communications at gdellolio@bronxworks.org, or visit this website.

Bronx Point Development renderings via S9 Architecture (building & aerial renderings) for use by 360 MagazineBill de Blasio image shot by Vaughn Lowery at Bronx Point and the Universal Hip Hop Museum South Bronx Development Project celebrationshovel image shot by Vaughn Lowery at Bronx Point and the Universal Hip Hop Museum South Bronx Development Project celebration

Amy Winehouse illustration by Heather Skovlund for 360 Magazine

Amy Winehouse at the BBC

“I remember the first time hearing her voice…I instantly knew she was destined to be one of the greatest.” – NAS

“Jools loved Amy straight away – her honesty as a vocalist, songwriter, and Londoner…Britain has produced a lot of brilliant female singer-songwriters and vocalists in the last decade or so, many from Beth Gibbons to Adele, rooted in older black American forms, soul and jazz, and blues. But there was only ever one Amy Winehouse. She was frank and fresh and haunted. And we miss her.” – Mark Cooper BBC

Amy Winehouse At The BBC, a 3LP/3CD collection chronicling the many remarkable performances by arguably the greatest and most genuine talent to emerge in British music in decades, will be released on May 7, 2021, through Island/UMe. For the very first time, this updated release offers audio-only versions of the songs featured on ‘A Tribute to Amy Winehouse by Jools Holland’ and the ‘BBC One Sessions Live at Porchester Hall,’ and so a high proportion of these tracks will be completely new to digital music services. “Stronger Than Me,” “Tears Dry on Their Own” and “You Know I’m No Good” will be available on March 24 on streaming services, and the video for “Stronger Than Me” will be available on YouTube. This comprehensive collection captures the strong and enduring relationship that Amy enjoyed with the BBC and is further proof of quite what an extraordinarily talented, completely original, and truly engaging performer Amy was.

Amy Winehouse At The BBC includes Amy’s earliest BBC Radio sessions, music from her first-ever TV performances, as well as unheard gems, rarities, unique covers, and live versions of classic songs from “Frank” and “Back to Black.” The set also includes a beautifully illustrated 20-page booklet featuring rare photographs.

Disc 1 is a selection of recordings chosen by Later presenter, songwriter, and much-loved musician Jools Holland. Disc 2 is a 14-song audio selection dating from 2004 to 2009, while Disc 3 features the performances from Amy’s memorable Porchester Hall sessions. Like Amy’s three previous albums, this collection will prove, once more, a fitting tribute to her peerless artistry, phenomenal talent, and extraordinary powers as a songwriter, a singer, and an interpreter of classics.

Amy Winehouse At the BBC is available to preorder now:

DISC/LP ONE – A Tribute to Amy Winehouse by Jools Holland

  1. STRONGER THAN ME
  2. TAKE THE BOX
  3. TEACH ME TONIGHT feat. Jools Holland
  4. REHAB
  5. TENDERLY feat. Jools Holland
  6. TEARS DRY ON THEIR OWN
  7. MONKEY MAN feat. Jools Holland
  8. I HEARD IT THROUGH THE GRAPEVINE feat. Paul Weller and Jools Holland
  9. DON’T GO TO STRANGERS feat. Paul Weller and Jools Holland
  10. LOVE IS A LOSING GAME

DISC/LP TWO – The BBC Sessions

  1. KNOW YOU NOW (Leicester Summer Sundae 2004)
  2. FUCK ME PUMPS (T In the Park 2004)
  3. IN MY BED (T In the Park 2004)
  4. OCTOBER SONG (T In the Park 2004)
  5. REHAB (Pete Mitchell 2006)
  6. YOU KNOW I’M NO GOOD (Jo Whiley Live Lounge 2007)
  7. JUST FRIENDS (Big Band Special 2009)
  8. LOVE IS A LOSING GAME (Jools Holland 2009)
  9. TEARS DRY ON THEIR OWN (Jo Whiley Live Lounge 2007)
  10. BEST FRIENDS, RIGHT? (Leicester Summer Sundae 2004)
  11. I SHOULD CARE (The Stables 2004)
  12. LULLABY OF BIRDLAND (The Stables 2004)
  13. VALERIE (Jo Whiley Live Lounge 2007)
  14. TO KNOW HIM IS TO LOVE HIM (Pete Mitchell 2006)

DISC/LP THREE – Amy Winehouse- BBC One Sessions Live at Porchester Hall

  1. KNOW YOU NOW
  2. TEARS DRY ON THEIR OWN
  3. YOU KNOW I’M NO GOOD
  4. JUST FRIENDS
  5. HE CAN ONLY HOLD HER
  6. I HEARD LOVE IS BLIND
  7. REHAB
  8. TAKE THE BOX
  9. SOME UNHOLY WAR
  10. BACK TO BLACK
  11. VALERIE
  12. ADDICTED
  13. ME & MR JONES
  14. MONKEY MA
Chicken N Grits Remix by Yung Pooda feat Trey Songz and Dreamdoll by THE THOM BRAND for use by 360 Magazine

YUNG POODA – Chicken ‘N Grits

ARTIST TO WATCH: H-TOWN RAPPER YUNG POODA

TAPS TREY SONGZ FOR HIT SINGLE “CHICKEN ‘N GRITS” OFFICIAL REMIX: LISTEN HERE.

DEBUTS BRAND NEW VISUAL: WATCH HERE.

2021 breakout artist, rapper and lyricist Yung Pooda raises the bar today with the official release of his “Chicken ‘N Grits” remix with multi-platinum R&B superstar Trey Songz and heavy-hitter Dreamdoll. The Cool & Dre produced track magnifies Yung Pooda’s undisputable versatility as an artist, with a brand-new verse, amplified by infectious melodies from Trey Songz and rapturous rhymes from Dreamdoll. The “Chicken ‘N Grits” remix is assisted by a mind-bending, electrifying visual with all three powerhouse stars, and is available today via It’s A 10 Records on all streaming service platforms.

On the hit-after-hit new remix, Yung Pooda says, “We got the best of the best with Trey and Dreamdoll on the track. They both bring some heat that can’t be topped. Just when you think it can’t get any better, we drop the remix. Run it up!”

WATCH OFFICIAL ‘CHICKEN ‘N GRITS’ REMIX VISUAL HERE
LISTEN TO ‘CHICKEN ‘N GRITS’ OFFICIAL REMIX HERE

Trey Songz shares “Jumping on this remix was a easy call, I love the energy of the original record, it’s crazy. A friend of a friend linked me and Pooda, I jumped on it and we did a video same night.”

Last month “Chicken ‘N Grits” was the #4 most added record at Urban Radio and currently ranks in the Top 35 on Mediabase’s Urban radio chart. And the song continues to catch success across radio, streaming and social media platforms, Yung Pooda continues to garner new fans and accolades as he prepares his debut project, Vivid Pictures.

ABOUT YUNG POODA

“Yung Pooda is winning the battle between life and art…” -Rolling Out

Nothing holds more weight than a promise.

In 2019, Yung Pooda found himself at a crossroads between the streets and the studio. After performing alongside legends such as Boosie Badazz, Slim Thug, and Z-Ro, recording with platinum icon Paul Wall, and igniting a buzz of his own throughout the country, the Houston rapper made an important pledge to himself. His pledge changed the course of everything to follow in its wake.

In the middle of recording and getting in all kinds trouble, I promised God I would get out of the streets and just do music,” he admits. “I stuck to my word.

Long before this vow, hip-hop called to him as a kid in Orange, TX. Pooda’s mother bumped Naughty by Nature’s “Hip Hop Hooray” throughout the one-bedroom and one-bathroom house built by his grandfather that he and his mom shared with his grandma. As he puts it, “I used to go nuts to that song!” He used to listen to classics from OutKast, JAY-Z, Lil Wayne, Master P, Ludacris, DJ Screw, and more. When Pooda visited dad, pops actually built a home studio at his spot to cook up beats and DJ.  Growing up, Pooda practiced his skills on the mic and sharpened the wordplay, developing a signature style. He sent shockwaves through the city after a successful showcase, earning endorsements from the likes of DJ Hi-C of Houston’s 97.9 The BOX who said, “He’s always been a lyricist.” Inciting local excitement, he performed multiple tour dates with Boosie Badazz and teamed up with Paul Wall for the single “Beat Up The Block.”

Relocating to Prairie View, he moved into a two-story house with his cousin and two friends where they “were trapping and getting money, but shit got too hectic.” At this point, he reset everything. “There were fights, threats, and all types of shit,” he recalls. “I ended up saying that prayer.”

His music made its way to Jeff Aronson, CEO of It’s A 10 Records, a boutique label with a distribution deal with Empire, who immediately signed him in 2019. Now, he properly introduces his signature sound and vibes on his upcoming LP, Vivid Pictures. In 2020, Pooda made waves on Tik Tok and mix show radio with the release of his first single, “Repeat Dat” which was produced by GRAMMY® Award-winning duo Cool & Dre [JAY-Z, Beyoncé, Nas] along with a reflective song, “Lies Told”- his thoughtful response to social unrest and police brutality. This year, his critically acclaimed newest single, “Chicken N Grits” is bringing him to the forefront. C&G has earned over 30 million Tik Tok views, was the #4 “Most Added” song at urban radio and is in rotation at BET Jams, Revolt and YO! MTV Raps.

The title track “Vivid Pictures” places cinematic verses in between soulful samples and is at the heart of Pooda’s approach to music and life. “There’s a deep meaning,” he explains. “I aspire to be an artist and more than a rapper. I’m inspired by Picasso and Leonardo Da Vinci. When I listen to a beat in my head, I’m putting art together. The eyes are the windows to the soul. Everything is clear. Each song gives you a visual like a movie. That’s Vivid Pictures to me. It’s the frequency I want to be on.

In the end, Pooda fulfills every promise and leaves his mark on the culture in the process. “When you listen to me, I want you to feel enlightened and great,” he leaves off. “I hope you relate to the emotion and know you’re not alone. I’m young enough to make mistakes and old enough to know better. I’m telling my story. I’m human.”

protest illustration by Alison Christensen for 360 Magazine

ANDERSON .PAAK – LOCKDOWN, LEAVE THE DOOR OPEN

ANDERSON .PAAK WINS GRAMMY FOR BEST MELODIC RAP PERFORMANCE FOR EMOTIONALLY CHARGED SINGLE “LOCKDOWN”

MAKES TV DEBUT AS SILK SONIC PERFORMING NEW SINGLE “LEAVE THE DOOR OPEN”

Esteemed singer, songwriter, producer Anderson .Paak takes home the Grammy Award for Best Melodic Rap Performance for his critically acclaimed single, “Lockdown”.

.Paak released his highly regarded single “Lockdown” last year on Juneteenth via Aftermath Entertainment, exclusively distributed by 12Tone Music, LLC. Inspiration for the song came from .Paak’s participation in a Los Angeles Black Lives Matter protest where peaceful protestors were being shot with rubber bullets by the police. The song was accompanied by the Grammy nominated video directed by Dave Meyers featuring Andra Day, Jay Rock, Syd, SiR, Dumbfoundead & Dominic Fike.

WATCH THE VIDEO FOR “LOCKDOWN” HERE

The now 4-time Grammy Award winning .Paak also took to the stage with Bruno Mars in a television performance debut of new project Silk Sonic with Bruno Mars. The duo performed a funky retro rendition of their new single, “Leave The Door Open.” Variety coincidentally described the song as “a glorious blast of vintage R&B that could be a Best R&B Song Grammy winner from 1974.”

Anderson .Paak was nominated for Best Music Video: “Lockdown” and Best Melodic Rap Performance: “Lockdown”.

The win for Best Melodic Rap Performance follows his Best R&B Album win for Ventura and Best R&B Performance win for “Come Home” featuring Andre 3000 earlier this year. He won his first Grammy in 2019 for Best Rap Performance for his song, “Bubblin.’”

.Paak was also featured on this year’s Grammy Award nominated albums from Nas (Kings Disease) and Free Nationals (Free Nationals). He was a co-producer on John Legend’s “One Life” from his album, Bigger Love.