Posts tagged with "Nas"

Pressure225 Q&A for 360 Magazine

Pressure225 Q&A

By Armon Hayes

Pressure225 offers refreshing perspective and a  distinctive voice. Emerging thru the rubble of battle rap, the sound of no regrets, leaving it all on every track. 

Rapper Pressure225 released his visual debut for his song “I give you everything,” has an upcoming EP To Die For, and is just coming off of a monumental win in a freestyle rap battle.

The Bronx native’s career is growing with the momentum of his victory as HOT97’s Top shelf freestyle winner. Pressure spits his way to the top of rap battles and music charts with the wit and cadences of a budding force in Hip Hop. My first encounter with Pressure225 was at SOBS where I worked closely with the new artist as he prepared for his performance. Today, I caught up with the lyricist for a Q&A for 360 Magazine and learned how his charm translates from the stage and into real life.

What new projects are you working?

I’m currently finishing my new EP titled “To Die For.” Every time I say the title it feels off, to be real. But it’s a story. You would have to tune in to understand the concept behind it.

I try to make all my projects based on a theme and this one made me dig deeper than any of the other projects I worked on. To try and summarize, it’s about letting go of what you love. In my eyes, that is music. “Is this something I love where the sacrifice is worth the reward?” I’ve been working on this so long, the stress of the independent grind I just had to ask myself, is it to die for? Listen in and it will translate deeper.

What inspired your new music and video for “I give you everything?”

“I give you everything” goes back to the theme in the music. It’s a revolving door behind the questions I have for my passion. It’s almost like my insecurities speaking. I also felt like many people can relate. How much of myself can I give to the craft before I fall down? I wrote the song in 20 minutes and it was the first song I recorded with the homie @madamixes. I’ve always recorded my own projects but this time I felt that I needed to give that responsibility to another ear. It worked out and by taking the opportunity I learned so much about recording in the new streaming era.

The video was shot by @ezrugonalez, and, to be honest we had no big plan. It was like a run and gun video that he made work. His vision behind the camera is crazy. We shot it in Dumbo, Brooklyn and Ezru gave the direction and I gave the performance.

How do you respond to critics who treat battle rap not as a mainstream vehicle?

I love battle rap. Battle rap is the purest form of rap. It’s raw and performed in one shot as a 9-minute performance done in three rounds. It doesn’t get more real than that. There are big time battlers who make $70-80k a battle. I wouldn’t say battle rap is not mainstream but big leagues like @urltv, who are backed by the likes of Drake, are definitely taking it there. If you come up in battle rap it can open gates to new opportunities for sure.

Describe your music in one word?

Unpredictable.

As the winner of episode 4 of Hot 97’s Top shelf, what are your biggest takeaways?

Networking is key. Listen and learn from the people you meet, take advantage of the rooms you are in. I met some good people behind the scenes who handed me game that I hold on to till this day. When I get my shot for @funkflex freestyle, I will show out for sure lol.

Artist you hope to collaborate with?

My dream list is very New York. Jadakiss, Fab, Nas, but if we are talking more active I’d say J. Cole, Kendrick. I also really like Griselda Records, Westside Gunn, Conway, and Benny for bringing rap back to New York.

How has quarantine life been for you as a new independent artist?

As for independent artists, all we ask for is free time to work on the craft. We as a whole have never been in this predicament. For myself, I can say I took advantage of that time. I am more aware of the steps I need to take on my journey. I made some investments and now I am looking to drop the projects I worked on during quarantine.

What are your thoughts on rap culture seemly more inclusive?

Its a love-hate thing. I love the fact that rap culture has come this far. I hate the moments I step back and know when it’s being patronized. I’m a guest in Hip Hop and it saved me; I will always be on the front lines to keep this culture growing.

Who are your top five rappers?

I don’t have a top five. It’s the age old question and I’m so deep into rap that my mood changes too much to pick five. But, I do have three that will always remain, that’s Jay Z, Big, and Nas. But, I may change that later.

Bino Rideaux Brand New

Bino Rideaux – Brand New

Today, Bino Rideaux releases the official lyric video for his single “Brand New,” via Def Jam Recordings.

Bino raps a complex story alongside an upbeat track, establishing an instantly catchy hit. The artist reveals the tension between his love interest and his lifestyle, questioning how compatible they truly are.

He tests his partner’s loyalty and reveals some of his own vulnerability with lines like, “Would you still be there, if I never had my dough up? / If I would seek visitation, would you show up?” While the overall positive sound celebrates new love, the lyrics reveal the inherent challenges of Bino’s situation.

This new single offers a window into Bino’s world, where he came from, and where he’s going. And judging from the success Bino’s had to this point, he’s only going up from here.

WATCH HERE

LISTEN HERE

“Bino Rideaux has proven to be a staple West Coast artist over the years”

“L.A. rapper Bino Rideaux has been putting in the work in the area for a while now, earning co-signs from a lot of biggies including the late Nipsey Hussle”

“Bino, as well as Nip, let their bars do the talking.”

About Bino Rideaux

Success is a marathon, not a sprint. Bino Rideaux remembers a time when his dream seemed impossible. “I wanted to prove everybody wrong when nobody believed.” At 27, the Los Angeles rapper is a case study in the hustle, grinding on his own and acquiring cosigns from some of the biggest names on his coast.

Born Brandon Rainey, hip-hop was always on his mind. “It’s something that’s always interested me. I love music. I’ve always been the ‘rap nigga’ in my area.” He briefly lived in South Central as a teenager and remembers that time marked by the lure of the streets as well as hip-hop.

He was influenced by emotive artists like Young Thug and Nas. By 2014, he had a makeshift studio at his grandmother’s house, and that’s when things began to crystalize. “That’s when I started taking shit serious. That’s when it became a thing like, ‘This is where I’m going to be.’”

In 2015, he released Life Is Like A Movie, the first project that received local attention. “That’s the first time I had a team putting a project together. The response to it wasn’t as strong but it made me feel like, something can be done here.”

He signed to Out The Blue Records, an independent label he founded with friends. “It was organic,” he says. “I was doing what I love with my loved ones involved and making everybody in my section proud. I wouldn’t have it any other way.”

The track “100 Days 100 Nights” would be his breakout. “I lost a homie, KP. We made that track because a lot was going in the city. It was basically my hood versus the enemy’s hood.” The track resonated with one fan in particular: Nipsey Hussle.

Bino and Nipsey linked in the studio for “The Field” and “Clarity” in 2016 and 2017, respectively. “We kept rocking ever since.” Bino says that the relationship indelibly changed him. “That’s one of the most major parts that made me “me” today. I feel a lot different than I was prior to meeting bro.” He cites Nipsey’s business acumen and artistic inspiration, in particular. “He laid out the blueprint for me.” With that blueprint in hand, Bino Rideaux is ready to continue what he started. He signed with Def Jam Records in January 2020 and is excited to be a part of its legacy. “I want to be that LA dude that’s on Def Jam. A crazy success story.” He released “Pride 2 the Side,” a tribute to Nipsey, earlier this year and plans to drop two more projects.

He’s not sure how it’ll play out with the uncertainty of the times. He wants to solidify his name as well as build with Out The Blue. “As a label, we want to be a strong staple and almost landmark in the music industry. A household name with no smut and great business.” In that vein, he underscores his relentless approach and visceral sound. “My music is based on feelings. I want you to feel something. That’s really why I do this shit.”

Follow Bino Rideaux: Instagram | Twitter

Instrument illustration by Ivory Rowen for 360 Magazine

Introducing Musician Steven Moses

Introducing Steven Moses’ debut single “Lose It” which merges 2000’s pop punk and emo rap, out on June 26

“Steven Moses is one of the most important artists of our generation.”

“There never seems to be a dull point where the music isn’t coming directly from Moses’ heart.”

“Moses is able to thrive by channeling his real life struggles and put it all in the music.”

Steven Moses always felt like an outsider. The 20-year-old rapper from Blair County, Pennsylvania remembers his small-town, middle-American upbringing as both liberating and confining. At home, where he and his sister were homeschooled for most of their lives, Moses was encouraged to explore an early interest in music. He picked up his first guitar at age 7, and remembers practicing for 8 – 10 hours a day until he was a teen. Moses taught himself to play multiple instruments throughout his childhood, learning piano, bass, drums, and dabbling in mandolin, and ukulele.

Outside of his home, he and other kids his age were pressured to fit into boxes and conform. “You have to do what everybody else does and be like everybody else otherwise you get made fun of,” Moses says about his hometown of Hollidaysburg. “Everyone played sports or skateboarded and smoked weed and did drugs. You were either an athlete or a really nerdy kid or an outcast, and I was one of the latter. I’ve always been like this.”

Before finding his way to rap as a teen, Steven Moses was inspired by punk rock. When he started a cover band with his sister and cousins, he looked to Ramones, Dead Kennedys and The Sex Pistols as major influences. The band played local bars and stages, with Moses on guitar and backing vocals. Soon, he began writing his own songs, and when he was 14 years old, he heard Nas’ Illmatic—an album that set him on a path to meld the two musical worlds he was most passionate about: rock and rap. His quintessential sound is exemplified on “Love Me”, the brooding, guitar-laden single that put Moses on the map in 2018.

Bad relationships, drugs and money problems fuel the stories that power Moses’ lyricism on his 2018 debut, Love Me // Leave Me. In a world full of toxicity where teens grapple with inner demons, Moses’ pained vocals and rhymes land with a spiritual touch against an aesthetic backdrop similar to that of Larry Clark and Harmony Korine’s KIDS. Nevertheless, Moses is his God given name and his life isn’t a movie. His stories are real.

Moses’ candor and honest depiction of reality is what has drawn a growing legion of fans to connect with his songs. “I feel like I have to go through a day or a week of life and experience to write,” Moses says about his process. “Maybe there’s somebody you wanna say something to but you couldn’t actually say it to them in those words, so you can put it in a song,” he explains. “[Someone] could not have the same thing going on, like it’s something completely different, but because everybody has a similar set of emotions and field of emotions, they can relate to whatever they’re thinking [my song] is about.”

As an artist beginning to recognize the influence he has on his listeners, Moses is determined to make the most of his legacy at a time when music about the darker sides of life is especially appealing to young fans. “I was really sad and I was just singing and rapping about being fucking sad,” he admits. His forthcoming album, ‘99’, is an exercise in building the bridge between a past filled with drug use, promiscuity, depression and nihilism, and a more optimistic and positive future.

With his Going Nowhere Fast collective, a group he formed with his friends around their creative talents and collaborative potential, Steven Moses wants to build a sustainable future for his friends as well. “What would have happened if Kurt Cobain could have been Bob Dylan’s age? I think about that and I’m like, I can’t be another one of those,” he asserts. “I want to be around to watch this shit happen. I’m going to be around to watch this shit happen.”

Follow Steven Moses: Instagram | Twitter | Spotify | Soundcloud | YouTube

Lila Iké – The ExPerience

LILA IKÉ SHARES THE EXPERIENCE

HER DEBUT EP OUT TODAY, MAY 15 ON

IN.DIGG.NATION COLLECTIVE/SIX COURSE/RCA RECORDS

Buy/Stream HERE

The free-spirited versatile artist Lila Iké is quickly climbing the ranks fusing a genre-bending sound of reggae, hip hop and R&B. Today (May 15), the 26-year-old singer unleashes her debut EP The ExPerience via RCA Records in conjunction with Six Course Records and In.Digg.Nation Collective.

Lila Iké has become one of the most sought-after musicians to emerge from Jamaica right now. She can freestyle and sing in the same breath. Her lyrics are razor sharp. Her cadence is bold. Her vocals are angelic, forming a cosmic combination and force to be reckoned with.

She breathes a delicate testimony of love, infatuation, and spiritual guidance on her 7-track debut. The EP features previously-released hits such as “Where I’m Coming From,” where she reflects on her journey thus far over a trap-inspired beat produced by Kasadie “Caspa” Jones, and “Second Chance,” a romantic plea to her ex floating on a revitalized version of Dennis Brown’s 1985 “Promised Land” reggae riddim, reinvented by producer Alfred Simpson. Pivoting from the singles that earned her international acclaim in 2018 and 2019, Lila Iké unveils playful seduction on  “I Spy,” released last month and produced by Izy Beats (the hitmaker behind Koffee’s “Toast”). Beckoning with innocent flirtation over soft guitar licks, Lila in a sweet falsetto sings, “I spy I spy, that you see something you might like. Won’t you come over if you really mean it.” The ExPerience is lush with a wave of new anthems that tread through the thick, potent smoke of introspection and intimacy. “Solitude” relishes in silence and peace-of-mind in a sea of a wobbling bass and whisks of guitar and violin. On “Stars Align,” Lila flips the instrumental from Protoje’s “Bout Noon” into an anthem about falling in love through the metaphor of making music. The ExPerience gets under the skin, treading blissful and melancholy moods that are true to life’s peaks and valleys.

Lila Iké says her debut EP “is an experience of me, showing my versatility and the different tones, values and vibes of a woman. This is a mixture of songs influenced by reggae, but it does not define the sound. It has trap dancehall on “Where I’m Coming From” and soulful vibes on “Forget Me.” It gets sweet and jazzy on “Stars Align” and “I Spy” has this reggaeton and pop feel. It is a beautiful time for this kind of music to come from Jamaica, we are showing people there is no linear way of anything.”

Also joining Lila Iké on her anticipated EP The ExPerience is a cast of Jamaica’s most in-demand producers. Phillip “Winta” James, known for his work with Protoje, Nas & Damian “Jr. Gong” Marley and Mortimer, produced “Forget Me” and “Stars Align” (along with Lamont “Monty” Savory). A trio of the island’s most promising young beatmakers, Ziah x JLL x Iotosh, are responsible for “Solitude.” Also, behind the boards is GRAMMY-nominated artist Protoje, who executive produced The ExPerience with Lila Iké, and is credited for crafting the sound of “Thy Will,” which is influenced by Sly and Robbie’s “More Baltimore.”

About Lila Iké

(Pronounced Lee-lah Eye-kay) Born Alecia Grey, Lila Iké grew up in the cool hills of Manchester, Jamaica. She and her three sisters were raised in a single-parent household by her mother. As the second eldest child, she had a drive and responsibility to push forward and provide for her family. Upon Lila’s relocation to Kingston, Jamaica’s capital city, the ambitious singer connected with artists like Jah9, Kabaka Pyramid and Protoje – leaders in what’s been called the reggae revival – each of whom she now considers her advisors. Protoje quickly signed Lila to his management company and label In.Digg.Nation Collective. After appearing as a featured guest on tracks by Protoje (“Flight Plans”), Royal Blu (“Believe”) and Koro Fyah (“Got it For You,” “Raggamuffin”) and on mixtapes by Addis Pablo and Yaadcore, she began building her own catalog of impressive solo material including “Biggest Fan,” (2017), “Gotti Gotti” (2017), “Second Chance” (2018), “Where I’m Coming From” (2019), “Sweet Inspiration” (2019) and “I Spy” (2020). Iké also was an x-factor on Protoje’s latest single “Not Another Word,” a power collaboration with Agent Sasco, released April 2019. Whether she was flying solo or rolling with Protoje, Lila has been tearing up stages across the globe. She embarked on her very first solo tour last year throughout Europe during the summer. She was booked on all the major reggae festivals, including a main stage slot at 2019 Rototom Sunsplash (Benicassim, Spain), the genre’s largest festival worldwide. Her and labelmate Sevana also joined Protoje on his sets at Reggae Sumfest (Montego Bay, Jamaica) and BRIC’s Celebrate Brooklyn! (NYC, USA). Shortly after, she opened for Protoje on his U.S. tour along the West Coast. Lila recently collaborated with PUMA Middle East and performed on their stage in Dubai at Sole DXB Festival 2019 in December. 2020 is a promising year for Lila Iké. Already on “Artists To Watch” lists and featured from the likes of New York Times, NPR, The FADER, NYLON, BBC 1xtra’s Hot for 2020, RELIX Magazine and COMPLEX, the singer is poised and ready to let you know who she is and where she is coming from. Get ready for The ExPerience.

Praise for Lila Iké

“…Lila Ikè wastes no time pushing Jamaica’s next wave of reggae forward. Admire the realness.” NPR

“Lila Iké, a singer from central Jamaica whose star is on the rise, has no use for coyness…her talent lies in the ability to use a soft touch even as she’s calling the shots” The New York Times

“…one of the more exciting rising artists to come out of Jamaica with a handful of undeniable tracks…so sweet and warm that it’ll make you dream that you were on a beach instead of quarantine” The Fader

“With an incredible vocal range, mesmerizing vibrato and effortless runs, Lila Iké is steadily carving out her own space…” NYLON

INSTAGRAM / TWITTER / FACEBOOK

Lil nas, nas, 360 MAGAZINE

Lil’ Nas x Nas – Rodeo

LIL NAS X RELEASES “RODEO” REMIX (Feat. NAS)

Lil Nas X has released a new remix of his song “Rodeo” featuring Nas.

The two performed the song live at The GRAMMYs last night, where Lil Nas X also took home 2 awards for Best Music Video for “Old Town Road (Official Movie),” and for Best Pop Duo/Group Performance for “Old Town Road (Remix)” with Billy Ray Cyrus.

Check out the lyric video for “Rodeo” (Remix) (feat. Nas) here

Follow Lil Nas X
Instagram
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NAS releases highly anticipated new album “The Lost Tapes 2”

LISTEN TO THE ALBUM HERE

WATCH NAS’ INTERVIEW ON THE DAILY SHOW WITH TREVOR NOAH HERE 

NAS AND MARY J. BLIGE’S “ROYALTY TOUR”, OPENED JULY 11TH IN WEST PALM BEACH

Art by Daniel Arsham

New EP by TJ Porter

HARLEM RAPPER TJ PORTER DROPS NEW EP “NO DISTURBANCE”

LISTEN HERE:
http://TJPorter.lnk.to/NoDisturbance

HE WILL BE FEATURED IN DEF JAM’S UNDISPUTED COMPILATION, OUT MARCH 8TH!

“NO DISTURBANCE” TRACK LIST:
1. I CAN’T
2. THE DON
3. HARDER THAN EVER (FEAT. JAY GWUAPO & KJ BALLA)
4. CHEATED

“TJ Porter is leading Harlem into the future.” 

“He cuts through beats with ease & takes an approach that most artist don’t.” 

“His rhymes, deft and sharp with Harlem’s natural proclivity for quick wit and bucket drummer cadences, are leavened by a singsong delivery that sounds modern, but anchored in a traditionalist’s slickness.”

ABOUT TJ PORTER:

You miss 100% of the shots you don’t take…but TJ Porter is shooting to win. The Harlem native is taking his prowess from the basketball court—hunger, drive and hard work—into hip-hop. “This is a mental game,” he says. “I want to be the best.”

Raised in the Robert F. Wagner Housing Projects, the 18-year-old (born Terrence Reaves) grew up on Nas, The Notorious B.I.G. and Tupac Shakur. “My uncle would say, ‘I want y’all to listen to this and by the end of the day, tell me what the songs mean.’” Mature for his age, he began rapping at eight and made his first song at 12. “As a kid, I was always chilling with the older guys in the hood. I would always be rapping.” His natural athleticism led him to want to pursue basketball professionally. For several years, music took a back seat to his hoop dreams.

In 2016, TJ’s career—and life—hit a turning point when his best friend, Chico, was fatally shot in a gang-related incident. He questioned his life in the streets and admits, that he was filled with anger. “I ain’t gonna lie. It changed my life.” Through tragedy sprung hope. He took on “We gon’ ball,” the mantra of his slain friend, and the moniker “TJ Porter,” a nod to the debonair Rich Porter from Paid in Full, and set his eyes on rap as the prize.

With the forthcoming Voice of The Trenches, TJ Porter is ready to tell his story. Autobiographical, he hopes to showcase the many facets of New York City—good and bad. He’s slated to hit the road later this year and release a trilogy of projects leading into NBA All -Star Weekend 2019. More than anything, TJ hopes that his success can serve as a motivation, especially to other young people. “I’mma give you the trenches,” he says. “But these are the opportunities you can get.”

FOLLOW TJ PORTER
INSTAGRAM | TWITTER

NASIR The Film

Hip-hop icon Nas, widely regarded as one of the most influential emcees of all time, releases a short film to accompany his 11th studio album NASIR via Mass Appeal / Def Jam Recordings.

Directed by Rohan Blair-Mangat, the short film touches on the many social issues currently and historically ingrained into his local community of Queens, New York, such as racism and police brutality.

CREED II: The Album Is Out Now Soundtrack Feat. Kendrick Lamar, J. Cole, and More

Interscope Records is thrilled to announce the release of Creed II: The Album— the original motion picture soundtrack for the latest installment in the legendary Rocky saga. Executive-produced by Grammy-Award-winning producer/songwriter Mike WiLL Made-It, Creed II: The Album features appearances by more than two dozen of the biggest names in hip-hop.

Listen to Creed II: The Album here!

Creed II: The Album includes two previously released singles: “Kill ‘Em With Success” by Eearz, ScHoolboy Q & 2 Chainz, and “The Mantra” by Pharrell & Kendrick Lamar. In addition, the soundtrack features J. Cole, Rae Sremmurd, Trouble, Lil Wayne, Nas, Rick Ross, Gucci Mane, Nicki Minaj, A$AP Rocky, A$AP Ferg, Vince Staples, Young Thug, and more. See the full track listing below.

Due out November 21 and directed by Steven Caple Jr., Creed II stars Michael B. Jordan and Sylvester Stallone. In creating Creed II: The Album, Mike WiLL collaborated directly with Jordan and Caple Jr., as well as with composer Ludwig Göransson and music supervisors Fam Rothstein and Jen Malone.

“There was a time where movie soundtracks had people just as excited as am artist’s album, and that’s the feeling I was going for when creating this project,” says Mike WiLL. “After people hear the music, I want them to say movie soundtracks are back.”

The founder of Ear Drummer Records, Mike WiLL is the mastermind behind such massive hits as Beyoncé’s “Formation,” Kendrick Lamar’s Grammy Award-winning and seven-times-platinum “HUMBLE.,” and Rae Sremmurd’s “Black Beatles,” which spent seven weeks on top of the Billboard Hot 100 chart.

Track listing for Creed II: The Album:

  1. Lil Wayne– “Amen (Pre Fight Prayer)”
  2. Bon Iver— “Do You Need Power? (Walk Out Music)”
  3. Crime Mobb & Slim Jxmmi– “We Can Hit (Round 1)”
  4. Eearz, ScHoolboy Q & 2 Chainz– “Kill ‘Em With Success”
  5. Nas & Rick Ross– “Check”
  6. Young Thug & Swae Lee– “Fate”
  7. Ari Lennox & J. Cole– “Shea Butter Baby”
  8. Pharrell & Kendrick Lamar– “The Mantra”
  9. Rae Sremmurd & Kodak Black— “Watching Me”
  10. Eearz, Gucci Mane, YG, Trouble, Quavo & Juicy J— “F.I.G.H.T”
  11. A$AP Rocky, A$AP Ferg & Nicki Minaj– “Runnin”
  12. Tessa Thompson & Gunna— “Midnight”
  13. Ama Lou— “Bless Me (Demo)”
  14. Vince Staples– “Ice Cold (Final Round)”
  15. Ella Mai— “Love Me Like That (Champion Love)”

About Creed II:

Creed II will be distributed theatrically in the U.S. by Metro Goldwyn Mayer Pictures (MGM), while Warner Bros. Pictures will distribute the film internationally. The film arrives as the sequel to the Academy Award-nominated Creed, a 2015 release directed by Black Panther’s Ryan Coogler. The next chapter in the Adonis Creed story follows his life inside and outside of the ring as he deals with newfound fame, issues with his family, and his continuing quest to become a champion. Creed II also starts Florian “Big Nasty” Munteanu, Tessa Thompson, Dolph Lundgren, and Phylicia Rashad.

About Mike WiLL Made-It:

Born in 1989 in Atlanta, Mike WiLL Made-It began making beats at age 14 and soon found his first production client in Gucci Mane. In 2006, he founded EarDrummers Entertainment, then later established Ear Drummer Records (a label and production company known for signing breakout hip-hop duo Rae Sremmurd). Having produced platinum-certified singles for iconic artists like Miley Cyrus and Rihanna, Mike WiLL is now widely recognized as a cultural heavyweight in hip-hop, pop, and beyond.

ComplexCon Day-2

The PUMA Galleria saw sneakerheads excited to check out the 90’s vibes in the Toys, Tech, Tracks and Trophies sections with line ups for the limited RS-X Toys custom sneaker works by JBF Customs and Alexander John inspired by 90s Tech and Mix Tapes respectively. The artists also did live custom designing demos at the courtyard. All pairs were sold out in minutes. PUMA also unveiled the upcoming collaboration pack with Hot Wheels – the RS-X Toys Hot Wheels that release on December 1st.

Special guests Kali Uchis, A Boogie Wit a Hoodie, Yo Gotti and Nipsey Hustle all came out to promote and sign the limited-quantity bootleg tees designed by Chinatown Market. Each tee design were inspired by each artist. YesJulz and her 1AM radio crew continued with their live broadcast from the PUMA Galleria and interviewed the artists mentioned above plus a whole lot more. Also seen were Emory Jones, Upscale Vandal, Karrueche and Victor Cruz, among the many celebrities who dropped by.

To celebrate the launch of Cadillac’s newest vehicle, the XT4, Cadillac & Nas dropped a one-of-a-kind Cadillac crest piece and gold chain filled with yellow diamonds, black diamonds, rubies and sapphires. While Nas was signing custom Cadillac/Nas/Complex Merch he surprised a lucky fan by giving the chain to them, creating a once-in-a-lifetime moment with the most coveted drop at the event.

SUV, Cadillac, xt4, complexcon, 360 MAGAZINE

DJ Akademiks and A Boogie wit da Hoodie battled it out during a live episode taping of “On the Sticks,” the new interactive gaming series from Complex and Xbox. The two played NBA 2K19 with A Boogie wit da Hoodie emerging as the champion. The series launches Friday, November 9 on Complex’s YouTube channel.

Virgil Abloh headlined ComplexCon(versations) to a packed house of 700 fans. He was joined on stage by emerging designers (b).stroy, comprised of Brick Owens & Dieter Grams, as well as Ev Bravado and Rhuigi.

Nas, Big Boy, Jeff Staple and Tinashe stopped by the HBO barbershop experience that was promoting the new series “The Shop.” Capitol Records’ James Davis, Njomza, BJ The Chicago Kid and Marc Byers joined artists Nick Grant and A Boogie wit da Hoodie for panel discussions at the booth.

Balvinhit the floor checking out the booths, posing for photos with fans, copping exclusive merch and more.

As part of Adidas Originals main event at ComplexCon, the brand joined forces with creative partner Pusha T to present a journey through three connected environments, reimagining a retro bank vault and penthouse office, to unveil a limited edition EQT Cushion 2 collaboration. Answering the popular demand for more cultural experiences, the mogul sat with 12 aspiring artists from Los Angeles for an opportunity at the adidas Originals Sound Labs Grant for musical development. Only five musicians made the cut after two days of listening sessions and now local LA semi-finalists Sareal, Lorine Chia, Ice Cold Bishop, Indiigo and Rugby Wild will continue the application process for the grant that will result in a winner in the first days of 2019. Also, King Push was joined by adidas Originals partner Pharrell Williams, who released pairs of the elusive adidas Originals N.E.R.D HU NMD and 50 pairs of never-seen-before PW HU P.O.D. System exclusive for the conference. Winners of the Friends and Family HU P.O.D. System pairs got to meet Pharrell as a special treat from the icon and Adidas Originals. And finally, Adidas Originals launched its new Los Angeles-focused social identity @AdidasLA alongside rap legend and creative ambassador Snoop Dogg. Coinciding with the 25th anniversary of Doggystyle, the brand partnered with Snoop and LA’s World Famous VIP Records for a special pop-up experience. Snoop himself made a special appearance and signed 25 pairs of adidas Originals P.O.D. System sneakers that had been customized by LA artist Gregory Siffs.

Reebok closed out the weekend with its limited-edition Futsal Fusion R58 drop and the final silhouette of the the R58 Series, the Sole Fury Floatride. Lil Baby stopped by in celebration of the drop, purchasing the first ten pairs for lucky customers in line before customizing shirts for his whole crew.

Karen Civil introduced film narrator Pharrell Williams at Universal Pictures’ special screening of THE GRINCH Saturday night ahead of of its upcoming release.

GUESS JEANS U.S.A. x PLACES+FACES debuted at ComplexCon ahead of its global launch. Unique items such as reflective tees, photo-vests, cargo pant and tracksuits were the first to go. J.Balvin, Teyana Taylor, Made in Tyo (Tyoko), Olan Prenatt, Trill Sammy, Christian BULL1TRC, and Premium Pete all stopped by GUESS Jeans U.S.A. to pick up the goods.

Zen, a new e-commerce experience celebrating sneaker culture with a unique blend of commerce, storytelling, community, and events that launched at ComplexCon, gave away to lucky winners hundreds of pairs of rare kicks including Nike Air Mags seen in ‘Back to the Future,’ Undefeated Jordan IV, Nike Dunk SB Low Diamond Supply Co. “Tiffany,” all Supreme Nike SB Blazers and Dunks, and Adidas Chanel Pharrell Hu NMD.

Becky G bounced around on the giant inflatable art installation from FriendsWithYou Art Collective at the POPSockets booth.

Steve Aoki joined Kim Jung Gi for selfies in the Find Your Grind infinity room.

At McDonald’s Project Connect booth, exclusive designs by influencers Joe FreshGoods, Elise Swopes and Richie Lewere added to jean jackets, jerseys, long sleeve tees and book bags. Also at the booth, Teyana Taylor hosted a first-ever tasting of the new Triple Breakfast Stack for a lucky winner. Hosted by Kenny Burns, Lena Waithe, Don Benjamin and Marcellus Bennett dropped in to enjoy the drops, live DJs, McDonald’s McNuggets, world famous fries and soft drinks.

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