Posts tagged with "Master P"

Music illustration for Pornhub article in 360 MAGAZINE

Yung Pooda × Rap City

Last week, Houston-based rapper Yung Pooda made his debut at this year’s BET Hip Hop Awards as he got in the booth, in the company of an array of in-the-now artists, for a special relaunch of the iconic Rap City platform. Pooda served a powerhouse freestyle showcasing his enthralled artistry as acclaim for his latest release, “Forever Tippin” continues to amass global appeal. Watch the full performance HERE.

In 2019, Yung Pooda found himself at a crossroads between the streets and the studio. After performing alongside legends such as Boosie Badazz, Slim Thug, and Z-Ro, recording with platinum icon Paul Wall, and igniting a buzz of his own throughout the country, the Houston rapper made an important pledge to himself. His pledge changed the course of everything to follow in its wake.

“In the middle of recording and getting in all kinds trouble, I promised God I would get out of the streets and just do music,” he admits. “I stuck to my word.”

Long before this vow, hip-hop called to him as a kid in Orange, TX. Pooda’s mother bumped Naughty by Nature’s “Hip Hop Hooray” throughout the one-bedroom and one-bathroom house built by his grandfather that he and his mom shared with his grandma. As he puts it, “I used to go nuts to that song!” He used to listen to classics from OutKast, JAY-Z, Lil Wayne, Master P, Ludacris, DJ Screw, and more. When Pooda visited dad, pops actually built a home studio at his spot to cook up beats and DJ.  Growing up, he practiced his skills on the mic and sharpened the wordplay, developing a signature style. He sent shockwaves through the city after a successful showcase, earning endorsements from the likes of DJ Hi-Cof Houston’s 97.9 The BOX who said, “He’s always been a lyricist.” Inciting local excitement, he performed multiple tour dates with Boosie Badazz and teamed up with Paul Wall for the single “Beat Up The Block.”

Relocating to Prairie View, he moved into a two-story house with his cousin and two friends where they “were trapping and getting money, but shit got too hectic.” At this point, he reset everything. “There were fights, threats, and all types of shit,” he recalls. “I ended up saying that prayer.”

His music made its way to Jeff Aronson, CEO of It’s A 10 Records, a boutique label with a distribution deal with Empire, who immediately signed him in 2019. Now, he properly introduces his signature sound and vibes on his upcoming LP, Vivid Pictures. In 2020, Pooda made waves on Tik Tok and mix show radio with the release of his first single, “Repeat Dat” which was produced by GRAMMY® Award-winning duo Cool & Dre [JAY-Z, Beyoncé, Nas] along with a reflective song, “Lies Told”- his thoughtful response to social unrest and police brutality.  This year, his critically acclaimed newest single, “Chicken N Grits” is bringing him to the forefront. C&G has earned over 30 million Tik Tok views, was the #4 “Most Added” song at urban radio and is in rotation at BET Jams, Revolt and YO! MTV Raps.

The title track “Vivid Pictures” places cinematic verses in between soulful samples and is at the heart of Pooda’s approach to music and life.  “There’s a deep meaning,” he explains. “I aspire to be an artist and more than a rapper. I’m inspired by Picasso and Leonardo Da Vinci. When I listen to a beat in my head, I’m putting art together. The eyes are the windows to the soul. Everything is clear. Each song gives you a visual like a movie. That’s Vivid Pictures to me. It’s the frequency I want to be on.”

In the end, Pooda fulfills every promise and leaves his mark on the culture in the process. “When you listen to me, I want you to feel enlightened and great,” he leaves off. “I hope you relate to the emotion and know you’re not alone. I’m young enough to make mistakes and old enough to know better. I’m telling my story. I’m human.”

1500 Sound Academy x ASU — Music Program for use by 360 Magazine

1500 SOUND ACADEMY × ASU — MUSIC PROGRAM

COURSES OFFER ASPIRING MUSIC STUDENTS UNIQUE OPPORTUNITY TO LEARN ABOUT MUSIC PRODUCTION, RECORDING AND ENGINEERING, SONGWRITING, MIXING, BUSINESS AND BRANDING FROM INDUSTRY PROS

1500 Sound Academy, a music education institution based in Inglewood, California headed by Grammy award-winning singer-songwriter producers James Fauntleroy and Larrance “Rance” Dopson, and entrepreneur Twila True, has announced a new partnership with Arizona State University (ASU). The institutions have joined forces to launch a co-branded, certificate-based, self-paced online music program.  Courses will provide top notch instruction in music production, engineering, songwriting, mixing, music business and artist branding, and are available today, with enrollment for the program now open to all students and the general public. You can enroll by clicking HERE.

Together, with their educational expertise in the music industry, 1500 Sound Academy and ASU’s Herberger Institute for Design and the Arts School of Music, Dance and Theatre, with contributions from active music professionals, have formed a unique program titled “Professional Certificate in Music Production,” that offers valuable insight to help students discover the many career paths available in the music industry. Courses include a focus on skill development as well as exposure to leading experts in the music industry with interview sessions led by Professor of Practice Daniel Bernard Roumain, PhD.

Said Fauntleroy: “We are thrilled to launch our first collegiate partnership. Arizona State University has been in-tune when it comes to the ethos of 1500 Sound Academy and sharing the knowledge of the music industry’s inner-workings. Added Dopson, “Our goal has always been to lead by example and share our knowledge and insights of the business with people. We’re honored ASU acknowledges and celebrates this idea.”

“ASU is proud to join with 1500 Sound Academy to create practical, technological experiences,” said Heather Landes, director of the ASU School of Music, Dance and Theatre. “Dr. Roumain and our director of the popular music program, Erin Barra-Jean, along with acclaimed artists like DJ Spooky, Black Violin, Hollywood film composer Tamar Kali, and founder of the MAGIK*MAGIK orchestra Minna Choi provide an immersive survey of best practices and innovation in the recording and collaborative arts,”  added Dr. Landes.

The “Professional Certificate in Music Production” will include six specialized music courses:

Music Production Techniques with Ableton Live: This course offers today’s music creators with a foundation on the necessary concepts, terminology and techniques of modern studio track composition.

Recording & Engineering Fundamentals: The digital audio workstation (DAW) is the centerpiece of the recording studio. Students learn the fundamentals of getting sound into the DAW and shaping the sound using EQ, compression and other techniques.

The Contemporary Songwriter: Songwriters create timeless emotion from nothing but melody and lyrics. This course demystifies the songwriting process and arms the modern songwriter with melodic and lyrical concepts to deepen their craft.

Mixing Essentials: The mix can make or break a song and when it is done right, it goes unnoticeable. This course teaches how to listen and knowing how to make songs sound like you want them.

The Business of Music 101: Music creators are copyright owners, brand owners and publishing companies, whether they know it or not. This course outlines the pillars of a music creator’s corporate structure.

Branding for the Contemporary Artist: This course digs deeply into the psyche of the artist, as well as the practical side of being an artist and setting up an authentic brand and performance.

About 1500 Sound Academy:

1500 Sound Academy strives to produce passionate sound creators with mentorship, positive mindset, and professional development. Featuring state-of-the-art facilities, an award-winning staff and unique curriculum, 1500 Sound Academy functions as a gateway between school and career by providing instruction in current and emerging business practices of the music industry for creators around the world. The academy is led by an accomplished team, consisting of Grammy award-winning R&B/Pop singer-songwriter James Fauntleroy, musician and Grammy award-winning producer Larrance “Rance” Dopson, and successful entrepreneur and executive, Twila True, Co-Founder of True Family Enterprises, a privately held family office based in Orange County, California. 1500 Sound Academy is a subsidiary of Volume Ventures, LLC, an independent, multi-faceted entertainment company that provides comprehensive music and video production, publishing, and education services to aspiring and established recording artists, songwriters, musicians and music videographers. 1500 Sound Academy has a top-notch curriculum that has featured some of the biggest music stars. Guest lecturers at the academy have included such world-renowned artists as: Kendrick Lamar, Bruno Mars, Sean “Diddy” Combs, Master P and Snoop Dogg, to name a few. Brand partners include: Dolby, Fender, Roland and Zildjian.

About Arizona State University:

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to access, excellence and impact. ASU measures itself by those it includes, not by those it excludes. As the prototype for a New American University, ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.

About the ASU School of Music, Dance and Theatre:

The School of Music, Dance and Theatre in the Herberger Institute for Design and the Arts at Arizona State University is widely recognized for preparing artists, scholars, visionaries and entrepreneurs to become innovative leaders who transform society through their creativity. Our internationally recognized faculty artists, scholars and guest artists are motivating and compassionate mentors who work with students to cultivate excellence and personal growth. Our nationally recognized programs feature a comprehensive range of degrees plus minors and certificates and more than 600 concerts, events, performances, productions and recitals each year. Located in the culturally rich Southwest in one of the most vibrant, expanding urban centers, our programs afford students access to a diverse environment and engagement in Phoenix’s flourishing arts community. Above all, we value the creativity, personal experience and voice each student brings to the school.