Posts tagged with "Jay-Z"

DJ KHALED - GOD DID via 360 MAGAZINE.

DJ KHALED – GOD DID

GLOBAL ICON DJ KHALED NOMINATED FOR SIX 2023 GRAMMY® AWARDS

IN TOP CATEGORIES SUCH AS “BEST ALBUM OF THE YEAR, “BEST RAP ALBUM,” & MORE

NEW ALBUM GOD DID OUT NOW

Another one! Global mega-star DJ Khaled has once again risen to the top of the game with six nominations at the 2023 GRAMMY® Awards. He has earned a total of 10 nominations throughout his career to date. The 2023 GRAMMY® Awards airs live from the Crypto.com Arena in Los Angeles, CA on February 5! He has also notably tied Future for most rap category nominations this year.

Leading across categories, he picked up three nods for “GOD DID” [feat. JAY-ZFridayy, Lil WayneRick Ross, & John Legend], including “Song of the Year,” “Best Rap Song,” and “Best Rap Performance.” His most lauded work to date, GOD DID, also snags a nomination for “Best Rap Album. He scored a nod in the category “Best Melodic Rap Performance” for “Beautiful” [feat. SZA & Future]. Plus, he emerges in the biggest category of the night, garnering a nomination for “Best Album of the Year” for his contribution to Mary J Blige’s Good Morning Gorgeous [Deluxe].

Stay tuned for more from DJ Khaled as always!

Earlier this year, Khaled captured #1 on the Billboard Top 200 with his thirteenth full-length studio album, GOD DID [We The Best Music Group/Epic Records]. It stood out as his fourth career #1 debut on the Top 200 and fifth straight #1 on the Top R&B/Hip-Hop Albums Chart.

 Get GOD DIDHERE.

The album has arrived as a cultural milestone in its own right. Stretching past the eight-minute mark, the title track “GOD DID” [feat. Rick RossLil WayneJAY-ZJohn Legend, & Fridayy] has sparked an important conversation. As part of a special report for MSNBC, Ari Melber host of The Beat broke down JAY-Z’s four-minute verse as a cogent and cohesive analysis on the failures of the prolonged generational drug war framed through the icon’s own journey embodied in the rhyme, “cocaína into champagne. However, it didn’t stop there. KhaledJAY-Z, Melber, and journalist Rob Markman engaged in this discourse publicly on Twitter SpacesJAY-Z went one step further and uploaded Melber’s initial report as “HOV DID” on all streaming platforms. Rolling Stone and People have chronicled this chain of events, and the conversation continues. However, it all started on “GOD DID.

Meanwhile, “Use This Gospel (Remix) [feat. Kanye WestEmimen (prod. by Dr. Dre The ICU)] bowed at #1 on the Billboard Hot Gospel Songs Chart and Hot Christian Songs Chart—Khaled’s first #1 entries on the respective charts. Additionally, he notched 10 entries on the Billboard Hot 100, including “God Did” at #17, “Staying Alive,” which is now RIAA Certified Gold, at #21 (Greatest Gainer/Streaming), “Beautiful” at #29, “Big Time” at #31, “Use This Gospel (Remix)”at #49, “Juice WRLD Did” at #55, “Keep Going” at #57 “Party” at #66, “It Ain’t Safe” at #77 “No Secret” at #78 and “Let’s Pray” at #86.

Beyond posting up over 800 million cumulative streams and views, GOD DID finds Khaled everywhere. GQ spoke to him as part of an in-depth profile and proclaimed, “Sixteen years after his star-studded debut, 2006’s Listennn… the Album, many of its same guests showed up for God Did, and getting these now-giants to answer the call today is even more of an impressive feat.” Meanwhile, Elliott Wilson and Brian “B.Dot” Miller of Rap Radar chatted with him for an all-encompassing podcast. Plus, he took the stage at the MTV VMA to present the award for “Best Collaboration” to Lil Nas X and Jack Harlow for Industry Baby.

He celebrated the rollout with an unprecedented deluge of videos, including, “Big Time” [feat. Future Lil Baby], “It Ain’t Safe”[feat. Nardo Wick & Kodak Black],“Party All The Time”[feat. Quavo Takeoff], “These Streets Know My Name”[feat. SkillibengBuju BantonCapletonBounty Killer, & Sizzla], “Keep Going” [feat. Lil Durk21 Savage, & Roddy Ricch], “Beautiful” [feat. SZA Future],  “Way Past Luck” [feat. 21 Savage], and “Jadakiss Interlude” [feat. Jadakiss].

Delivering the hip-hop event of the summer, he welcomed an A-list cohort of friends to join him for his latest magnum opus. For the first time ever, he collaborates with none other than Dr. Dre and The ICU in addition to joining forces with EminemFutureKanye WestSZA21 Savage, Lil WayneLil DurkRoddy RicchTravis ScottLattoCity GirlsKodak BlackQuavoTakeoffGunnaBounty KillerSizzlaBuju BantonSkillibengCapeltonFridayyDon ToliverJadakiss, Nardo Wick, Vory, John Legend, and the late Juice WRLD. Of course, he also reunites with longtime brothers DrakeJAY-Z, and Rick Ross, while his sons Asahd and Aalam guest and co-Executive Produce once more. Check out the full tracklisting below.

He notably set the stage for the album with “Staying Alive” [feat. Drake Lil Baby]. It has already amassed over 185 Million audio streams and 50M views for the music video. Plus, it bowed at #5 on the Billboard Hot 100, holding strong on the chart.

The anthem king has returned with GOD DID, and he delivers his biggest, boldest, and best body of work to date.

Last year, Khaled unleashed his twelfth full-length album, KHALEDKHALED [We The Best Music Group/Epic Records]. It arrived as his third #1 debut on the Billboard Top 200, sixth #1 on the Top Rap Albums Chart, and fourth #1 on the R&B/Hip-Hop Albums Chart. It also reached platinum status.

Two words say it all, GOD DID.

Chloe Baily sings national anthem at MLB WORLD SERIES.

SCORPIO SEASON

360 MAGAZINE reports on latest news for the month of November, while celebrating the scorpion horoscope.


CHLOE BAILEY sings the national anthem at Game 3 of the 2022 World Series.

Photo: Major League Baseball


28yro American rapper Takeoff, powerhouse hip hop trio Migos, shot down in a bowling alley in downtown Houston. According to his label, Quality Control Music, he was killed by a stray bullet. Additional stories can be found at Houston Chronicle and Fox 26 Houston.


Watch The LOS40 MUSIC AWARDS 2022 GALA again: ROSALÍA, AITANA, DAVID GUETTA, ANITTA, AND MORE WINNERS OF THE NIGHT. The night of November 4 was full of the most important music awards: performances, anecdotes, and improvised dances. Click HERE to know the winners of the LOS40 Music Awards 2022.


Aaron Carter: singer and rapper brother of Nick of the Backstreet Boys dies at 34. Aaron was found dead in the bathroom of his home in Lancaster, California on Saturday, November 5. The cause of his death could point to an overdose due to mental health problems and addictions that he had.


The transgender ‘influencer’ Nikita Dragun, has been imprisoned in a male prison after being arrested for going naked by a pool in Miami.


University of Kentucky student has been permanently banned from campus due to his constant hurling of racist slurs at a black student.


Chris Evans, the sexiest man of 2022 according to People magazine: “My mom will be very happy”.


Taylor Swift becomes the most listened-to singer on Spotify for the first time. Since the release of her new album ‘Midnights‘ on October 21, her listeners have increased and she is close to the 80 million barriers on the platform.


Vogue‘ sues rappers 21 Savage and Drake for making believe they were on the cover of the magazine. The two artists created a fake magazine cover and thanked the director for taking them out. Condé Nast asks them for $4 million.


SELENA GOMEZ ‘MY MIND & ME‘: the emotional documentary about the life of the artist, gives us reasons for hope. In the documentary, which includes images that have been recorded by the protagonist herself, you can already know all the facets of Selena Gomez, as an actress, composer, singer, producer, businesswoman, and activist. However, we can also see her in her most complicated moments.


”The Savage x Fenty Show Vol. 4” by Rihanna drops in the new lingerie collection. Lace, brocade, tight silhouettes, transparencies, and glitter, together with incredible makeup and hairstyles, create an ode to diversity and sensuality. The show is now available on Amazon Prime Video.


Takeoff Funeral: With his coffin surrounded by black and white flowers; family and friends gave the last goodbye to the member of Migos in Atlanta. On November 1, rapper Takeoff was killed in a drive-by shooting. He received a tribute from family and friends at Atlanta’s State Farm Arena which was attended by Cardi B, Justin Bieber, and Drake to remember the musician’s legacy. A choir set the farewell, which was attended by hundreds of people who, since the early hours of November 11, formed outside the stadium of the Atlanta Hawks of the NBA, which had the illuminated sign “Celebrating the life of Takeoff”.


Taylor Lautner and Taylor Dome have officially tied the knot. The couple announced that they will both be sharing the last name ‘Lautner’.


Two planes have collided in the wings over the Dallas air show.


Transgender model wins local ‘Miss America’ pageant for the first time ever. Teenager Brian Nguyen has recently become the first transgender contestant to win at a Miss American event. This appears after a new court ruling that established transgender contestants could be eliminated from competitions without any repercussions.


Beyoncé officially breaks Jay-Z‘s record as the most nominated artist in Grammys history. The singer has obtained 9 nominations at the Grammy 2023 and winning four of them would become the artist with the most awards at this award.


The world’s population has officially reached 8 billion people.


The Black Panther: Wakanda Forever movie had a $180 million opening weekend domestically and has grossed $330 million globally so far.


A 22-year-old gunman killed 5 people and injured 25 before being subdued by “heroic” patrons at an LGBTQ nightclub in Colorado Springs.


Frank Watson, a popular NYC LGBTQIA+ party promoter and Alpha Phi Alpha Fraternity, Inc. member, passed away suddenly and untimely on Saturday, November 19, 2022, due to some undisclosed reasons. He will always be remembered.


Lids Foundation recently partnered with NBA Skills Coach, Chris Brickley to give back to the local community with a holiday shopping trip for 12 youths from Covenant House. Chris Brickley and The Lids Foundation spread cheer with a holiday shopping trip for 12 youths from Covenant House. The children were each given $500 to spend in-store at the Lids American Dream Mall store. The Lids Foundation provides support to local communities and charitable organizations to serve community members of all ages.

Speaking about the importance of this partnership, Chris shared, “It means a lot to me, to help out the youth. It’s one of my life goals to put smiles on kids’ faces. I think the Covenant House is a really special place and thank you to the Lids Foundation for helping to make this happen.”

Magazine via 360 Magazine for use by 360 Magazine

ELLE Canada Spring Edition

KO Média is excited to unveil the Spring issue of ELLE Decoration Canada featuring the home of interior designer Arianna De Gasperis, who set out to capture the spirit of New York’s West Village within the calm environment of a Victorian-style property in Jersey City. “Once we got inside, the original staircase that was straight out of another era completely won me over,” says the Toronto-based designer and founder of And Studio. The home took nine long months to renovate, but De Gasperis insists the attention to detail was worth it. “Speeding things up can result in regret. Taming a space, and really taking the time to bring together all the elements that make sense to form a cohesive vision, is an essential part of the process.”

This edition is all about reimagining spaces. Architecture and design firm Campos Studio helps a family of five create a feeling of greater openness while preserving the historic charm of their Vancouver home. The duo behind Warren Garrett play with avant-garde accents to make the new Montreal residence of the Consul General of Belgium a space suitable both for welcoming distinguished guests and daily family life. The team at La Shed converts a Montreal Mile-End duplex into a single-family home that allows three retirees to live together while maintaining their privacy. Content creator Claude-Alicia Guérin-Roy, of the Conscience Coupable platform, shares the inspiration behind her daughter’s fairy-tale nursery.

They sat down with Los Angeles-based Canadian creative director Willo Perron to talk about his new line of custom furniture (his Pillo couch is arguably the ultimate place for a nap) and designing spaces for the likes of Rihanna and Jay-Z. French artisan and artist Helios Nasal introduced them to lime, a traditional material that offers a sustainable alternative to acrylic and latex. And Alberta entrepreneur Treana Peake inspired them to consume differently thanks to Obakki, a brand and philanthropic foundation built around real partnerships with local craftspeople.

In an attempt to discern what makes the perfect couch, they turn to three experts: Thien Ta Trung of Montreal’s Élément de Base boutique, Tim Zyto of Montauk Sofa, and Mjölk co-founder John Baker. In Newfoundland, the Fogo Island Workshops continue to make waves in the international design scene with the release of their latest collection; and an outward-looking design by Toronto-based architect Omar Gandhi makes panoramic coastal views the focal point of a Nova Scotia home.

For those seeking an escape, this issue proposes four not-so-humble abodes that capture the flavor of local life in the Bahamas, Portugal, Sweden and Puglia, Italy. Or, to keep things closer to home, we offer a roundup of candles with scents that can send you on a journey from the flower markets of Sri Lanka to the trails of Cootes Paradise along Lake Ontario.

The Spring issue of ELLE Decoration Canada will hit stands and Apple News+ on April 18, 2022

North Ave Jax – Play Dumb

Buzzing out of Burlington, VT, rapper, singer, and artist North Ave Jax releases his new single entitled “Play Dumb.”

“Play Dumb” catapults North Ave Jax‘s flagrant style of unapologetic and catchy lyricism as the Burlington rapper laments on the hook “Smartest thing I ever did, was play dumb.” Atop of the single’s resonant production, “Play Dumb” connects both the thrilling and hypnotic flare of North Ave Jax as he reunites with director and friend Kelly Butts-Spirito to represent the rapper’s home state of Vermont in single’s music video. “Play Dumb” presents an alternative flow to current trends and resounds a powerful message of relating to one another’s significant struggles and rigid paths in life.

Be on the lookout for more music to release later this year. He’s about to put Burlington on the map like never before.

About North Ave Jax

When you think of Vermont, you think of maple syrup, mountains, and massive amounts of snow. Moreover, its quietude typically inspires quaint lives. North Ave Jax chose a much louder path. The Burlington native took the unexpected route personally and creatively, threading deft verbal dexterity through unpredictable soundscapes punctuated by punk rock spirit, pop ambition, and even a twist of R&B. At two years old, he picked up drums and continued to play through grade school—even joining a rock band in first grade. Mom introduced him to the likes of Smashing Pumpkins, Pearl Jam, and Red Hot Chili Peppers, while a trip to the local library actually unlocked hip-hop for him. After hearing Flo Rida‘s “Low” on library headphones, he embraced rap, listening to JAY-Z, Drake, Nas, A Tribe Called Quest, Brent Faiyaz, and more. Throughout high school, basketball occupied the bulk of his time, yet he still managed to ignite a handful of viral freestyle videos from the lunchroom. Kicked off the basketball team in senior year, he dropped out of school. One night in 2021, he wound up recording in a friend’s makeshift closet studio. Hunger to succeed drove his delivery from the jump. Serendipitously, an acquaintance FaceTimed LVRN Co-Founder and President Tunde Balogun and played him Jax’s music. A day later, the label flew him to Atlanta in order to ink a deal. Now, North Ave Jax introduces a scorching signature style on a series of 2021 singles and more to come.

Lady London headshot press photo via Steph Paul for use by 360 MAGAZINE

Lady London – Lady Like: The Boss Tape

Trinidadian/ Jamaican American artist Lady London released her “Lady Like: The Boss Tape;” a series of her most acclaimed freestyles since she surfaced in the rap scene in 2018.

The New Jersey/ New York artist possesses a wide range of talents, from being a rapper, songwriter, poet, published author and educated woman, there’s not much that she cannot do. Her music reflects her drive, and “Lady Like: The Boss Tape” highlights all the best parts of her music.

This compilation of freestyles showcases London’s talent of freestyling, which gained her praise on social media. In her tracks, London remixes some iconic Hip Hop tracks and gives them her own flare. Featured tracks include “Lisa Story” ft. Dub Aura that samples “Get Me Home” by Foxy Brown and “Long Live Shamello” that remixes Busta Rhymes’ “Put Your Hands Where My Eyes Could See.” Check out the full tracklist below.

The popularity of London’s freestyles has gained widespread attention, earning herself co-signs from Cardi B, Nas, Timbaland and so many more. Sitting at 618k followers on Instagram, London has established a loyal fanbase that has supported her music through the years. Lady London continues to elevate the rap scene, and last year she released two standout singles; “Money Over” and “Never,” which is her most personal record to date.

Lady London is one artist that you will want to keep on your radar as we dive into 2022.

About Lady London

New Jersey-born and Los-Angeles based rapper Lady London is known for her rhythmic lyricism. While her mother was Jamaican and Father Trinidadian, her childhood was divided between East Orange, New Jersey and the Bronx, New York. Hip hop culture has been an integral part of her life, as her uncle was Chino XL, and she grew up inspired by artists like JAY-Z, Lil Kim and Whitney Houston. In college, London was on a pre-med path, but still expressed her love for the arts while putting on successful poetry shows. In 2018, she posted one of her poetry videos online, and the video went viral with 8-million plus views. After London obtained her Master of Science from Keck School of Medicine at USC, she also was accepted into the school’s medical program.

Ultimately, London put her dream of medical school in the past to chase her dream of music. She talks about the decision, stating, “everything changed, I figured I could always go back to school. Convincing my West Indian family was very interesting. They didn’t understand why I was willing to give up everything I had been working towards. I knew I had to do music, though. You can’t run from destiny.”

Moreover, London’s career has taken off since 2018. This artist has generated millions of views online with her own original music. Her single released in 2021, “Money Over,” accumulated 500,000-plus views on YouTube as the one and only Cardi B described London as “the most slept on” to social media. London serves as a SAVAGE ambassador for Rihanna’s FENTY. Giving a performance in support of Black Lives Matter at the BET Awards, London caught the attention of many, eventually becoming co-signed by Diddy and Revolt TV.

“There are multiple levels to me,” Lady London clarifies. “I’m not one-dimensional. I really take my craft seriously. I consider rap to be an artform—not a trend. I’ve studied cadences, timing, breath control, double and triple entendres, and syllables. It almost breaks down to an exact science. I pay attention to verbiage, semantics, and diction. I’m a connoisseur of rhythmical composition in its purest form. I’m just a boss.”

Lady London continues to prove herself in the rap world as a force to be reckoned with.

Lady Like: The Boss Tape Tracklist

  1. Viral
  2. Long Live Shamello
  3. Yikes
  4. Lemon Pepper, Wet
  5. Lady What, Lady Who?
  6. All I See
  7. Black Love
  8. Buss It/Ski
  9. Welcome To The Party
  10. You’re Still Mine ft. Makaela
  11. Reciprocity
  12. Girl Like Me
  13. Lisa’s Story ft. Dub Aura
Mineo Illustration by Reb Czukoski for use by 360 Magazine

Andy Mineo × Lecrae

In the midst of his “The Return To Never Land” Tour Andy Mineo got the call he’d been waiting for. The world will finally get to see his new music video for “Been About It,” ft Lecrae! With his Never Land II album critically acclaimed with over 7 million streams in 1 week, Andy Mineo, is poised for crossover success.

After 80 million streams from their viral hit, “Coming In Hot,” fans were looking forward to a follow-up project with Andy Mineo and Lecrae. With the momentum built, Mineo hit producer, Sak Pase, producer of “Coming In Hot,” for another banger.

The “Been About It” video features recreation of the album artwork of the most famous hip-hop albums ever released.

“Been About It is a homage to the music that raised me. An homage to the culture and the creators who paved a way for hip hop to be a global phenomenon that I get to be a part of,” shares Andy. “We’ve lost so many iconic hip-hop artists in the past few years and sadly, we wait until people die to give them their props! Lecrae and I recorded this song and a dope video to pay tribute to the artists who have impacted hip-hop and inspired us!”

His partner-in-rhyme, Lecrae adds, “Andy and I are products of Hip Hop. These are some of the albums that shaped our childhood. I especially loved remaking the Tupac album cover. He was iconic.”

The first time the public saw the “Been About It” video was at the Atlanta private VIP listening session. The day before the album release, Lecrae and Andy traversed the Atlanta Beltline, playing the Never Land II album for random people while capturing reactions to the original “Been About It” video. At a VIP meet-and-greet during “The Return To Never Land II” tour, Andy privately showed snippets from the video.

The reactions from everyday people on the belt-line and the texts he received from influencers and media friends were so energizing.

Today Andy Mineo & Lecrae are proud to share their love letter to hip-hop, the artists and the creatives who are keeping the culture alive! You can find some of these memorable album covers recreated in the “Been About It” video:

MF Doom – Madvillainy
Big Pun – Capital Punishment
OutKast – Stankonia
Tupac – All Eyez On Me
Never Land II Album Artwork for use by 360 Magazine
Music illustration for Pornhub article in 360 MAGAZINE

Yung Pooda × Rap City

Last week, Houston-based rapper Yung Pooda made his debut at this year’s BET Hip Hop Awards as he got in the booth, in the company of an array of in-the-now artists, for a special relaunch of the iconic Rap City platform. Pooda served a powerhouse freestyle showcasing his enthralled artistry as acclaim for his latest release, “Forever Tippin” continues to amass global appeal. Watch the full performance HERE.

In 2019, Yung Pooda found himself at a crossroads between the streets and the studio. After performing alongside legends such as Boosie Badazz, Slim Thug, and Z-Ro, recording with platinum icon Paul Wall, and igniting a buzz of his own throughout the country, the Houston rapper made an important pledge to himself. His pledge changed the course of everything to follow in its wake.

“In the middle of recording and getting in all kinds trouble, I promised God I would get out of the streets and just do music,” he admits. “I stuck to my word.”

Long before this vow, hip-hop called to him as a kid in Orange, TX. Pooda’s mother bumped Naughty by Nature’s “Hip Hop Hooray” throughout the one-bedroom and one-bathroom house built by his grandfather that he and his mom shared with his grandma. As he puts it, “I used to go nuts to that song!” He used to listen to classics from OutKast, JAY-Z, Lil Wayne, Master P, Ludacris, DJ Screw, and more. When Pooda visited dad, pops actually built a home studio at his spot to cook up beats and DJ.  Growing up, he practiced his skills on the mic and sharpened the wordplay, developing a signature style. He sent shockwaves through the city after a successful showcase, earning endorsements from the likes of DJ Hi-Cof Houston’s 97.9 The BOX who said, “He’s always been a lyricist.” Inciting local excitement, he performed multiple tour dates with Boosie Badazz and teamed up with Paul Wall for the single “Beat Up The Block.”

Relocating to Prairie View, he moved into a two-story house with his cousin and two friends where they “were trapping and getting money, but shit got too hectic.” At this point, he reset everything. “There were fights, threats, and all types of shit,” he recalls. “I ended up saying that prayer.”

His music made its way to Jeff Aronson, CEO of It’s A 10 Records, a boutique label with a distribution deal with Empire, who immediately signed him in 2019. Now, he properly introduces his signature sound and vibes on his upcoming LP, Vivid Pictures. In 2020, Pooda made waves on Tik Tok and mix show radio with the release of his first single, “Repeat Dat” which was produced by GRAMMY® Award-winning duo Cool & Dre [JAY-Z, Beyoncé, Nas] along with a reflective song, “Lies Told”- his thoughtful response to social unrest and police brutality.  This year, his critically acclaimed newest single, “Chicken N Grits” is bringing him to the forefront. C&G has earned over 30 million Tik Tok views, was the #4 “Most Added” song at urban radio and is in rotation at BET Jams, Revolt and YO! MTV Raps.

The title track “Vivid Pictures” places cinematic verses in between soulful samples and is at the heart of Pooda’s approach to music and life.  “There’s a deep meaning,” he explains. “I aspire to be an artist and more than a rapper. I’m inspired by Picasso and Leonardo Da Vinci. When I listen to a beat in my head, I’m putting art together. The eyes are the windows to the soul. Everything is clear. Each song gives you a visual like a movie. That’s Vivid Pictures to me. It’s the frequency I want to be on.”

In the end, Pooda fulfills every promise and leaves his mark on the culture in the process. “When you listen to me, I want you to feel enlightened and great,” he leaves off. “I hope you relate to the emotion and know you’re not alone. I’m young enough to make mistakes and old enough to know better. I’m telling my story. I’m human.”

Drake “Certified Lover Boy” Out Now

Listen HERE

Drake‘s Tracklisting: 

1. Champagne Poetry
2. Papi’s Home
3. Girls Want Girls ft. Lil Baby
4. In The Bible ft. Lil Durk & Giveon 
5. Love All ft. Jay-Z
6. Fair Trade ft. Travis Scott
7. Way 2 Sexy ft. Future & Young Thug 
8. TSU
9. N 2 Deep ft. Future 
10. Pipe Down
11. Yebba’s Heartbreak
12. No Friends In The Industry
13. Knife Talk ft. 21 Savage & Project Pat
14. 7am On Bridle Path
15. Race My Mind
16. Fountains ft. Tems 
17. Get Along Better ft. Ty Dolla $ign 
18. You Only Live Twice ft. Rick Ross & Lil Wayne
19. IMY2 ft. Kid Cudi
20. Fucking Fans
21. The Remorse

Beyonce illustration by Maria Soloman from 360 Magazine for use by 360 Magazine

Beyoncé × Jay-Z × Tiffany & Co. – “ABOUT LOVE”

By: Rumnik K Ghuman

On Vogue last week, Tiffany & Co launched its new campaign with Beyoncé and Jay-Z. The main purpose of the “About Love” campaign is still uncertain, but has received many negative reactions. For one reason, the diamond, Beyoncé wore in the promotional pictures. A 128.54 carat yellow diamond is a priceless piece of Tiffany’s collection. It’s amazing how Beyoncé is the fourth woman and the first black woman to wear that diamond. But why did Beyoncé draw adverse attention to this campaign?

The story goes back to 1877 in South Africa when Kimberley was mining diamonds during the British colonial regime. These rocks were more than a hundred years old and are considered blood diamonds. African workers were forced to extract a certain quantity of diamonds, otherwise Revolutionary United Font would cut each other’s hands or legs. This horrible act of blood would happen in war zones and in difficult times for Africans, such as discrimination. That is why they were named Blood Diamonds during this period. 

This bad story brought a huge defamation to Beyoncé’s mark, as an African-American herself and never supported the exploitation of Africans. For example, “Black is King” on Disney, is one of many projects produced by Beyoncé to decolonize black masculinity. According to Beyoncé’s close friends, she did not know the history of this rock and would never have worn it. It was the first time Beyoncé and Jay-Z had participated in a joint campaign. 

Tiffany & Co has completely denied that the diamond is a blood diamond since they have taken “rigorous measures” to ensure that conflict diamonds do not appear in its inventory. As stated in their website, “As global leaders in sustainable luxury, Tiffany & Co. is committed to sourcing natural and precious materials in an ethical and sustainable manner. We have a zero-tolerance policy toward conflict diamonds, and source our diamonds only from known sources and countries that are participants in the Kimberley Process.” As the audience still can’t accept to believe Tiffany, back in 2003, The Kimberley Process was created by the UN to eliminate all blood diamonds to enter the mainstream diamond market. 

360 Magazine finds it difficult to accept that the necklace is a blood diamond, and that it is on Beyoncé, an African woman herself. It is not fair that she is receiving such negative attention for wearing this necklace. Whereas Lady Gaga had worn this same necklace in 2019 in the Oscars awards and didn’t receive any negative feedback. Many fans showed up on Twitter to express their feelings. There are a number of sides to the story of whether or not Beyoncé knew about the diamond. And, she didn’t choose the diamond to wear herself. 

Since we’ve all heard of Jay-Z’s music, his raps include a majority of meanings on buying goods, art and jewelry. It is ironic that this raises the subject of the enormous piece of art that is presented in the campaign. It’s from Jean-Michel Basquiat, who recently passed away. Basquiat was a Puerto Rican/Haitian American painter better known to be a star of anti-settlement graffiti. His work reflected racial and social consciousness.

This campaign did not receive the recognition it wanted with the ultimate message behind “About Love”. Many people have realized the ugly truth about an unfinished history of white supremacy and colonialism of that campaign and the diamond industry. The campaign highlighted more brutal African history than “About Love.”

Image via Capitol Music Group for 360 Magazine

HD4President – Touch Down 2 Cause Hell (Bow Bow Bow)

BATON-ROUGE, LA-BASED HD4PRESIDENT SHARES OFFICIAL VIDEO FOR TOUCH DOWN 2 CAUSE HELL (BOW BOW BOW)

TikTok Views Surpass 1.5 Billion

HD4President shared the official video for his breakthrough hit, Touch Down 2 Cause Hell (Bow Bow Bow). View HERE.

I feel like the ‘Touch Down’ video captures the right vision for the song and matches the viral moments from TikTok and social media, says HD4President. And it shows good vibes and fun times, bringing fun back to the music scene.

Initially released independently, Touch Down 2 Cause Hell (Bow Bow Bow) exploded after a TikTok user uploaded a video of herself and a friend dancing to the track in May 2021. To date, there have been over 1.2 million TikTok creations, including clips by Lizzo, Coi Leray, City Girls, Latto, Niecy Nash, Gabrielle Union and Jessica Alba, and over 1.5 billion views on the platform. Complex included Touch Down 2 Cause Hell (Bow Bow Bow) in its recent round-up of The Best TikTok Trends and Challenges Right Now.

HD4President delivers brazen lyrics, serving as a reflection of his life experiences. Growing up in Baton Rouge, Louisiana, he found inspiration for his music in life itself, as well as in the music of favorite artists such as Soulja Slim, JAY-Z and Juvenile. While still staying true to his Baton Rouge jiggin roots, HD4President’s music is a unique mix of hip hop, R&B, soul and pop, which translates into infectious, high energy hits.