LISTEN TO THE “BIG ENERGY” REMIX.
Listen to Latto’s New Album 777
Raised in Atlanta, GA, 23-year-old rising rapper Latto has been making a name for herself since she was eight years old. The Rap Game Season One winner has continually released music since 2016 and signed with RCA Records in 2020. In June 2019, Latto released her EP Big Latto, which included her breakout-hit song “Bitch From Da Souf.” The December 2019 release of her follow-up project, Hit The Latto, contained the remix version of the track featuring Saweetie & Trina, the accompanying video has been viewed over 86 million times. Prior to this, her impressive catalog of music includes Miss Mulatto (2016), Latto Let ‘Em Know (2017) and Mulatto (2018).
As part of the elite new wave of female rappers, such as Megan Thee Stallion, City Girls, Saweetie and more, Latto has proven that her pen game, replete with witty and raw verses, is unmatched. Her track “Bitch From Da Souf (Remix)” featuring Saweetie and Trina went RIAA-certified Platinum, making Latto the first solo female rapper from Atlanta to accomplish this feat. She was also one of only two women inducted into the XXL 2020 Freshman Class, earning her another major milestone in her burgeoning career. In August 2020, Latto released her major label debut project Queen of Da Souf and later that year also released of the extended version of the project. It included multiple standout tracks such as “In n Out” feat. City Girls, “Sex Lies” featuring Lil Baby andthe now RIAA-certified Platinum track “Muwop” feat. Gucci Mane. In addition to her own music, Latto has been inescapable; from her cameo in Cardi B’s iconic “WAP” video featuring Megan Thee Stallion, to countless features including Chris Brown & Young Thug’s “Go Crazy (Remix)” with Future and Lil Durk, Chloe & Halle’s “Do It” (Remix) with Doja Cat and City Girls, NLE Choppa’s “Make Em Say” andmore, she’s proven that Big Latto is bigger and better than ever before.
Latto’s first official release of 2021, “The Biggest,” was the introduction to her new moniker that explained her reasoning for the name change, her intentions and moving forward into the next stage of her career. To start off the new chapter, Latto received her first-ever nominations for “Best New Artist” and “Best Female Hip-Hop Artist” at the 2021 BET Awards followed by performances at the 2021 MTV Video Music Awards (VMAs) on their Extended Play Stage where she gave fans a sneak peek snippet of “Big Energy” prior to its release along with performances of “Bitch From Da Souf” and “Muwop.” In addition to her VMAs performance debut, she received her first VMA nomination for “MTV Push Performance of the Year” for “Sex Lies.” She was also nominated for two 2021 Soul Train Awards and one 2022 NAACP Image Awardfor Chris Brown’s “Go Crazy (Remix)” with Young Thug, Lil Durk and Future.
From her appearance on LA Leakers with her viral freestyle to her feature on soundtracks for Halle Berry’s Bruised and F9: Original Motion Picture Soundtrack to her energetic appearances and sets at festivals, she continues to elevate. Latto’s latest singles “Big Energy” and “Soufside” are on her newly released album 777, and the new project demonstrates that point further. Most recently, “Big Energy” has proven to be a certified smash-hit making it into the top 20 on Billboard’s Hot 100 chart (#14 currently), becoming RIAA-certified Gold, and dominating radio (cracking top 5 at Pop radio and was #1 at Urban and Rhythm). The track shows Latto embracing this new phase in her career – manifesting good fortune and hitting bar after bar with witty, captivating lyrics, but staying true to herself and her roots. Big Latto’s ‘got that real big energy’ and shows no signs of stopping.