Mom’s Spaghetti–the concept restaurant featuring menu items centered around the legendary lyric from Eminem’s iconic “Lose Yourself”–will be opening a brick-and-mortar location in downtown Detroit. The restaurant, located within the newly-opened Union Assembly restaurant at 2131 Woodward Avenue “in the alley between Union Assembly and The Fillmore,” opens for business at 5:00 pm on September 29.
Eminem and his manager Paul Rosenberg partnered with Union Joints restaurant group–with whom they worked on the original project–to create the permanent location. Stans are likely already familiar with Mom’s Spaghetti; the concept was launched in 2017 as a pop-up at The Shelter, the iconic music venue at legendary St. Andrew’s Hall in Detroit, in conjunction with the release of Eminem’s “Revival” album. The pasta pop-up then made intermittent appearances at various Eminem live festival performances and events over the course of the following year including Coachella, Firefly and Governor’s Ball. During the pandemic, Shady Records contracted Union Joints to deliver Mom’s Spaghetti to frontline caregivers at eight hospitals and to those administering Covid-19 vaccinations at the TCF Center (formerly Cobo Hall) garage in Detroit. Now, Detroiters and those visiting downtown can get their fix of the spaghetti-based menu whenever they are in the area.
“We’ve had a lot of fun putting this project together with the folks at Union Joints, and the response from fans has been overwhelmingly positive,” said Paul Rosenberg, manager for Eminem. “The previous pop-ups were really a test for us to determine whether there was enthusiasm for a regularly-occurring Mom’s Spaghetti spot that would be open all year long. We are really pleased to announce the arrival of the walk-up restaurant and adjacent upstairs store, called The Trailer, where fans can experience a uniquely-curated environment and obtain merch and other items from Eminem and his new pasta operation.”
Curt Catallo, co-owner of Union Joints, added, “When we were first tapped to create the pop-ups it was an honor for all of us involved. The opportunity to build a permanent location based on an incredibly meta reference was one that everyone at Union Joints, as a Metro Detroit restaurant group, took very seriously. We’re proud of the fact that we created a scratch sauce that tastes like it’s straight from the jar, and wok-firing the noodles gives it that leftover pasta snap. The walk-up window and small diner-like spot for people to eat add to the feeling that this is a homegrown, DIY experience. And The Trailer retail space that Ann (Stevenson) designed is a nod to Eminem’s character in 8 Mile…it’s something that belongs in Detroit, and it feels right at home in this space.”
Keen-eyed Detroiters may have noticed that Mom’s Spaghetti was initially teased with a commercial that ran throughout this past weekend on local television; you can view the spot HERE. Mom’s Spaghetti occupies a small bodega space within Union Assembly. Designed by Ann Stevenson, the space feels as though the rest of the restaurant was built around it… like a longstanding neighborhood holdout that wouldn’t budge. Mom’s is ordered and served via a walk-up window in the alley with limited customer seating inside next to the bodega space.
September 29 also sees the opening of The Trailer, a dedicated Eminem retail space that’s located above the Mom’s Spaghetti kitchen. A nod to B. Rabbit’s trailer from 8 Mile, the space features Mom’s Spaghetti merch, items from the Eminem retail collection (including limited editions and coveted dead stock) and memorabilia from the Eminem archives. Expect drops and rotating stock in this retail space, which is limited to eight Stans at a time.
For more information on Mom’s Spaghetti, click HERE.
Over the course of his career, Eminem has sold over 130 million albums and 389 million singles worldwide. He was Nielsen SoundScan’s top-selling artist of the 2000s with 32.2 million albums sold in that decade in the U.S. alone. In addition, Eminem was also named Billboard’s Artist of the Decade for the same period, 2000 through 2009. Eminem has won 15 GRAMMY® Awards and an Academy Award®. His 2010 album, “Recovery,” was the first album in the U.S. to be certified platinum digitally. In March of 2021 his greatest hits album, “Curtain Call: The Hits,” became the first hip-hop album to spend a full decade on the Billboard Top 200 albums chart. His most recent album, “Music To Be Murdered By” was released January 17th, 2020 and was his ninth straight studio album to debut at No. 1 on the Billboard Top 200, selling over 279,000 units. “Music To Be Murdered By – Side B” is an expanded version of the album which was released in December 2020. Its release brought the album back to No. 3 on the Billboard Top 200, breaking a 50-year record for biggest chart leap.