RECIPIENT OF $200,000 GRANT FROM KERSHAW’S CHALLENGE
SHOES THAT FIT is honored to announce that they are the recipient of a $200,000 grant from Kershaw’s Challenge.
“One in five children in the United States live in poverty, and shoes are one of the most expensive items for low- income families to provide. When families have to choose between putting food on the table or buying new shoes for school, you can imagine that food wins every time. The simple gift of a pair of shoes can increase a child’s confidence, attendance and performance at school, and we are so thankful that Kershaw’s Challenge is taking the time to make such a positive impact on these kids.” AMY FASS – Executive Director, Shoes That Fit
ABOUT SHOES THAT FIT
A national 501(c)3 nonprofit organization based in Claremont, CA., Shoes That Fit tackles one of the most visible signs of poverty in America by giving children in need new athletic shoes to attend school with dignity and joy, prepared to learn, play and thrive. Named a California Nonprofit of the Year, Shoes That Fit delivered new athletic shoes to approximately 124,000 children in more than 2,600 schools across 48 states last year alone. Help ensure that no child misses school because they don’t have shoes that fit by visiting our website http://www.shoesthatfit.org
ABOUT KERSHAW’S CHALLENGE
Ellen and Clayton Kershaw founded Kershaw’s Challenge in 2011 with one goal in mind: to make life better for vulnerable children worldwide. Kershaw’s Challenge seeks to serve vulnerable and at-risk children living in Los Angeles, Dallas, Zambia and the Dominican Republic. The goal of Kershaw’s Challenge is to partner with organizations that are committed to this as well and work alongside them on specific projects to make life better for children.
FOOD FOR SOUL FOUNDED BY CHEF MASSIMO BOTTURA AND LARA GILMORE, AND PALACE RESORT’S FUNDACIÓN PALACE ANNOUNCE THE OFFICIAL OPENING OF REFETTORIO MÉRIDA
An inclusive place of beauty dedicated to the most vulnerable, to celebrate Mexican culture and community spirit
Food for Soul, the nonprofit organization founded by Chef Massimo Bottura and Lara Gilmore to fight food waste while strengthening social inclusion and community resilience has partnered with Fundación Palace, Palace Resorts’ philanthropic institution, whose main objective is to help contribute and give back to the communities in which it operates. The two organizations will open the first North American Refettorio on March 25, 2020, in the city center of Mérida, Mexico.
Being Food for Soul’s ideal partner for the first Refettorio in North America, Fundación Palace is committed to changing the narrative for local communities to promote social progress and equitable food distribution. Refettorio Mérida offers a daily lunchtime food service to vulnerable members of the local community by transforming surplus ingredients into delicious meals. Designed to be much more than a community kitchen, Refettorio Mérida will be a beautiful, colorful gathering space for the whole community. Located inside “Casa Santa Luisa,” this is a historic, colonial house that belonged to the Yucatecan philanthropist Pedro Canales, who was an advocate for social conscience and who decided to gift it to the Voluntarias Vicentinas de Yucatán AC.
The aim of Refettorio Mérida is to be a gift to the city, providing a unique sense of community that respects the many social layers of Mérida. The city has always been a melting pot of cultures and nationalities and even today has a very strong, well-established cultural identity with influences from all over the world. This diversity will be reflected and celebrated within the walls of the Refettorio, which will become a place for people to express their culture and identity. To celebrate Mexican culture and the equal right of all to beauty, Refettorio Mérida will display artworks by artist Bosco Sodi and others selected by gallerist Jose Garcia Torres. Sodi is a Mexican contemporary artist known for his richly textured, vividly colored large-scale paintings, and his recognition has expanded throughout the international market for his philanthropic efforts. Additionally, Torres is the director of a contemporary art gallery, Merida-based Jose Garcia Gallery, which promotes leading Mexican and international artists.
Conceived by Chef Massimo Bottura in 2015, Food for Soul’s Refettorios are places where gestures of hospitality and dignity are offered to all through nutritious and beautiful meals made with surplus food. Beginning in late March, recognized Mexican and international chefs will be invited to join the movement. From Monday to Friday, a team of local volunteers will serve a delectable three-course lunch to guests in different situations of social vulnerability, including the homeless and isolated members of the community.
The Refettorio model is the expression of Food for Soul’s Guiding Principles: the quality of ideas, the power of beauty, and the value of hospitality. With projects already opened in Milan, Rio de Janeiro, Modena, Bologna, London, Paris, Naples and soon Mérida, Food for Soul continues to work toward its mission in partnership with organizations all over the world.
“Our dream to open a Refettorio in Mérida is about to become real, and we can’t wait to start this new adventure with an excellent partner as Fundación Palace, paying homage to Yucatecan culture and flavors. This is an opportunity to build a world where food is not wasted and people are treated with dignity”, said Massimo Bottura, internationally renowned chef and founder of Food for Soul.
“Palace Resorts is an organization that has placed philanthropy and giving back to our communities at the helm of our business. Fundacion Palace is proud to partner with Food For Soul on a project that is near to both of our hearts. Being able to open up Refettorio Merida is a testament to our company’s commitment to positively impact those that need it the most. Merida is special to us because it is the city in which we planted our roots. It is overwhelmingly gratifying to us, and it is our hope to provide nourishing and beautiful meals created with love using excess food, along with the opportunity for a better tomorrow,” said Jabib Chapur, Vice President of Operations, Palace Resorts.
Following the opening, Refettorio Mérida will continue to operate with the support of Food for Soul and Fundación Palace, offering a space where meals are shared and also providing workshops and events throughout the year to inspire and engage the whole community.
FUNDACION PALACE: Fundación Palace Resorts IAP, is a nonprofit institution created in 2004 by Palace Resorts. The philanthropic institution was created with the primary objective to help contribute and give back to the communities in which it operates with one goal in mind: the pleasure of helping others. Since its establishment in 2004, the Palace Foundation has been fully committed to its mission of promoting the actions of its five committees. So far in 2020, the organization has awarded 120 scholarships to seven generations of university alumni through the Education Committee, fulfilled more than 2,000 dreams for terminally ill children through the Dreams Committee, and has provided healthcare to 1,100 people through different types of therapies for the Socialm Wellness Committee. Thanks to their partnerships with multiple health organizations, both public and private, the Health Committee has been able to provide more than 700 locals with medical care. The Environmental Committee has assisted with the protection of 3,120 turtle nests, 356,361 turtle eggs, and 308,336 sea turtle hatchling releases.
Additionally, in 2016, the foundation launched the “Casa Hogar,” an orphanage for local Mexican children, which provides housing and care for nearly 43 local children. Casa Hogar also features classrooms, a counseling center, a medical office, and a special needs area. The facility also features a chapel, playroom and computer center, swimming pool, multiple green areas, and a covered basketball court. Casa Hogar’s primary objective is to provide at-risk children in need the opportunity to have shelter, formal education, and healthcare.
FOOD FOR SOUL: Food for Soul is a non-profit organization founded by chef Massimo Bottura and Lara Gilmore to empower local communities to fight against food waste through social inclusion. Food for Soul builds culture as a way of strengthening community resilience, opening opportunities for social mobility and advocating for healthy and equitable food ecosystems. The organization began with the Refettorio Ambrosiano in Milan during Expo2015 with subsequent projects launched in Rio de Janeiro (Refettorio Gastromotiva), London (Refettorio Felix at St Cuthbert’s), Paris (Refettorio Paris Au Foyer de la Madeleine), Mérida (Refettorio Mérida) as well as Social Tables in Modena (Social Tables Ghirlandina) Bologna (Social Tables Antoniano) and Napoli (Social Tables Made in Cloister).
Super Bowl LIV Kicks Off! The Nation’s Top Chefs and NFL Players Gather in South Florida for Taste of the NFL’s Party with a Purpose®
Super Bowl LIV has finally arrived in South Florida and San Francisco 49ers and Kansas City Chiefs are gearing up for the big game. The iconic Party with a Purpose® by Taste of the NFL traditionally takes place on the eve of the Super Bowl and for its 29th year it will be held on Saturday, February 1, 2020 at The Diplomat Beach Resort in Hollywood, Florida.
The Taste of the NFL’s annual star-studded strolling wine and food event brings together exceptional cuisine, over 40 prominent chefs from around the country, NFL players, coaches, legends, celebrities, and more, all to support the fight against hunger. The nationwide fundraising campaign’s net proceeds directly support food banks nationwide. The event will feature a chef from each NFL city serving their signature dish alongside a current or alumni NFL player.
This year Chef Parke Ulrich from Waterbar in San Francisco, California and former 49ers linebacker and NFL 2000 Hall of Fame star Dave Wilcox are teamed up to represent the San Francisco 49ers. Together the duo will be serving up Dungeness Crab Fried Rice with uni mayo and bacon.
Representing the Kansas City Chiefs is Chef Michael Smith of Michael Smith Restaurant in Kansas City and former Kansas City Chief Eddie Kennison. Chef Smith is the city’s first James Beard Award-winning chef and will be serving Moroccan Lamb Harira & Cous Cous.
The team of national guest hosts for 2020 includes the legendary Coach Don Shula serving as the National Honorary Chair; Chef Andrew Zimmern – National Culinary Host; Chef Adam Richman – Florida Culinary Host; and Ben Leber as the National Player Host.
Local Miami Dolphin alumni and chefs who are absolute must-see’s at the event are former Dolphins linebacker John Offerdahl and James Beard Award winning Chef Allen Susser, who will be representing the Miami Dolphins; Chef Demetrio Zavala from Shula’s Restaurant Group and former Dolphins safety Dick Anderson are representing Shula’s American Steakhouse and the Dolphins’ Perfect Season; last season’s host committee chef representative Executive Chef Paula DaSilva from The Ritz-Carlton, Fort Lauderdale and Burlock Coast; 2019 Grid Iron Grill Off Battle winner Chef Brad Phillips from Even Keel Fish & Oyster and this year’s Kick Hunger Challenge winner Chef Jorge Gutierrez from Lona on Fort Lauderdale Beach.
In addition, The Diplomat Restaurant Group (DRG) has joined the team with its collection of notable chefs and will host a pop-up tailgate party at this year’s Party with a Purpose® – Michael Schulson/Taek Lee (Monkitail); Daniel Siegelman (Point Royal/Counter Point); and Rashaad Abdool (Diplomat Prime). Photo ops, lite bites, the DRG Kick Hunger Signature Cocktail, Apple Cider Mule, and desserts will be offered as a “Taste of The Diplomat” VIP welcome reception experience.
The roster of celebrity guests at this year’s After Party will be one of the hottest in TNFL’s 29-year history. Leading the entertainers is Derrick Wright – a top musical director and drummer in the entertainment industry who has worked with some of the world’s most notable singer/songwriters such as Janet Jackson, Adele, Alicia Keys, Toni Braxton, and Marc Anthony, among others. Joining Wright is a group of the best, most in-demand recording and touring musicians and vocalists in the biz including: Amanda Brown; Ali Caldwell; Cheryl Pepsii Riley; Guy Lockard; Al “Boogie” Carty; Miles Robertson; Ricardo Ramos; and Peter Wise. To make it extra sweet, Celebrity Chef and Cake Boss Buddy Valastro’s team will be offering an array of desserts to wrap up the evening.
Tickets for the not-to-be-missed fundraiser, Party with a Purpose® on Saturday, February 1, 2020 can be purchased at tasteofthenfl.com/tickets. Tickets include food, beverage, auction access, merchandise opportunities for autographs and photos, and access to the After Party with live celebrity entertainment. 100% of the net proceeds will benefit food banks in each NFL city, including Feeding South Florida locally. The Diplomat Beach Resort is located at 3555 South Ocean Drive in Hollywood, Florida. Sponsorship opportunities are still available including a special top-tier level, Hunger Heroes Partners. This limited designation features an elevated experience with exclusive perks including early admittance to the event, complimentary parking, table seating in the VIP section, tickets to the invitation-only Friday Night Huddle event (a thank you party for chefs, players and sponsors) and more. For more ticket and sponsor information, please visit: http://tasteofthenfl.com.
About Taste of The NFL
Since 1992, Taste of the NFL (a 501c3 organization) has rallied the country’s top chefs and the NFL’s greatest players to raise money in support of food banks throughout the United States. To-date, Taste of the NFL’s programs and events have raised and donated in excess of $26 million to food banks and nonprofit organizations in the 32 NFL cities, resulting in more than 220 million meals for Americans in need (many of them children and seniors), who have turned to their local food banks for assistance. The season-long efforts culminate each year with the Taste of the NFL’s Party with a Purpose®. Held on the eve of the Super Bowl. The star-studded fundraising event brings together exceptional cuisine, prominent chefs from around the country, NFL players, coaches, legends and more, all to support the fight against hunger. Learn more about Taste of the NFL at www.TasteoftheNFL.com.
About Kick Hunger Challenge
The Kick Hunger Challenge is an online-only fundraising campaign spearheaded by Taste of the NFL. This friendly “competition” pits fans from all 32 NFL teams against each other to raise money for food banks in NFL communities nationwide. Throughout the official NFL football season, and through Super Bowl Weekend, fans have the opportunity to support one of the 32 NFL teams and directly impact the donation of thousands of meals to food banks in their team’s community. Learn more about the Kick Hunger Challenge at www.kickhungerchallenge.com.
About The Diplomat Beach Resort
As ‘The Centerpiece of South Florida,’ The Diplomat Beach Resort, Hollywood, Florida’s most iconic property, boasts 1,000 guestrooms and suites, 8 different culinary destinations, two sun-drenched pools, 26 poolside cabanas – including four designed by the iconic fashion brand, Trina Turk, a deluxe spa and fitness center, and 209,000 square feet of meetings and event space. Additionally, The Diplomat is the largest in hotel convention space in South Florida with the most expansive ballroom south of Orlando. Each dining destination is rooted in strong culinary sensibilities and exudes brand individuality, creating distinct spaces and experiences, from famed Restaurateur and Chef Michael Schulson’s award-winning Monkitail, to Celebrity Chef Geoffrey Zakarian’s Point Royal. Located at 3555 South Ocean Drive in Hollywood, Florida, the resort is spread across the Intracoastal Waterway and Atlantic Ocean, and within a 10-minute drive from the Fort Lauderdale/Hollywood International Airport. For reservations please call 1-954-602-6000 or visit www.diplomatresort.com.
About Curio Collection by Hilton
Curio Collection by Hilton is an upper-upscale, global portfolio of nearly 80 one-of-a-kind hotels and resorts. Curio Collection properties provide travelers authentic, curated experiences through distinctly local offerings and unexpected amenities, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Read the latest brand and hotel stories at newsroom.hilton.com/curio, and connect with Curio Collection on Facebook, Instagram, and Twitter.
Judith A. Burnett, PhD, associate professor of counselor education at Stetson University, has been helping youth who are impacted by HIV/AIDS in Naivasha, Kenya in the Rift Valley Province, which is located northwest of Nairobi, collaboratively as a team member of Inua Partners in Hope for the past three years.
The nonprofit organization is a faith-based ministry that works to expand the opportunities of orphaned and vulnerable youth. Many of the youth have lost their parents to HIV or AIDS. Inua, which means to lift together, raise up or elevate in Swahili, helps them overcome poverty, malnutrition and illness in order to become self-sufficient and achieve long-term sustainability.
Youth are enrolled in the two-year Inua Partners in Hope program, which includes mentors and embraces the well-being of the whole child by focusing on life skills and the eight dimensions of wellness: emotional wellness, physical wellness, social wellness, occupational wellness, spiritual wellness, intellectual wellness, environmental wellness and financial wellness.
Mothers who are infected with HIV or AIDS can transfer the disease to their children. The program provides the youth with reproductive health information as part of their life-skills training, so they can receive education about the subject, medication and support if they are infected with the disease.
Dr. Burnett is an expert in reproductive health and felt her background and research could make a difference with the Kenyan youth.
Discussing reproductive health is a challenging subject, but Dr. Burnett is in the process of developing training that is culturally meaningful and relatable to both men and women.
In August, clinical mental health master’s student Joey Lynn Jachec, who is the project’s research assistant, delivered to the Kenyan team the collaboratively-designed mentor training curriculum and had an opportunity to attend a graduation ceremony. The opportunity was a life-changing experience where she was able to hear the graduates’ success stories and learn how Inua Partners in Hope provided them with the tools for success that helped them find a career and become self-sufficient.
There were 200 youth who participated in the program during the last youth program cycle. At the end of the program, 181 completed the graduation assessment.
Since the Inua Partners in Hope program began nine years ago, 437 youth have graduated and more than 2,000 youth have been impacted, which includes the graduates’ siblings and children.
Dr. Burnett and Joey Lynn discussed their Inua Partners in Hope involvement and the mental health curriculum for youth in Naivasha, Kenya during a presentation at the Webster Vienna Private University in Vienna, Austria in October. The presentation was well-received during the conference, which was hosted by the European branch of the American Counseling Association.
On Thursday, November 14th at 6:30 PM ESPN celebrated today’s visionaries and their role on leveraging innovation to impact change. The dinner will take place ahead of Beyond Innovation – an annual event hosted by Beyond Sport, which will convene a series of leaders and innovators across sports, technology, government and education to inspire cross-sector discussion and partnership on innovative solutions to the global STEM workforce crisis.
Both Thursday’s dinner and Beyond Innovation are private, invite only events. Thursday’s dinner kicked things off and was headlined by David Goldstein of SpaceX. Goldstein will give his perspective on the tech space and the opportunity to advance, such as landscape, insights on where the tech world is sitting at the moment, what does it take to work as a leader in tech, and lightly touch on the sport angle and how they can connect/engage.
Thursday night’s turnout was phenomenal at the iconic Dodger Stadium. Beyond Innovation started the topic of conversation about how important the role of sports and STEM education is to our community.
David Goldstein, retired Air Force colonel, gave a very motivating speech on what it takes to be a good leader.
“You need to inspire, engage and have grit in what you do to help others get to their destination and be able to pass that knowledge on to our upcoming leaders as well.”
Rethink Food NYC has been named a “2019 Top-Rated Nonprofit” by GreatNonprofits, the leading provider of user reviews of charities and nonprofits. Rethink is one of the first organizations to earn this award in 2019, receiving high ratings from its volunteers, clients and donors for its work to rescue unused food, feed New York City’s food insecure, and find long-term solutions to food waste and hunger.
“We’re honored to be named a top-rated nonprofit by GreatNonprofits,” said Matt Jozwiak, Executive Director and Founder of Rethink Food NYC. “We’re grateful for the recognition from our community, and we look forward to continuing our work to eliminate food insecurity for every New York City family.”
About Rethink Food NYC: Rethink Food NYC is a 501(c)3 non-profit organization that collects excess food from restaurants, farms, events, and food vendors to create new meals for those in need. Since beginning weekly operations in September 2018, Rethink has repurposed and distributed more than 40,000 ready-to-eat and nutritionally dense meals to local soup kitchens and community centers. Rethink partners with world-renowned restaurants like Eleven Madison Park, Gramercy Tavern, and the NoMad; urban farms like Square Roots and Gotham Greens, and leading financial institutions to help advance its mission. This year, the organization aims to collect 200,000 pounds of food and serve 500,000 meals—lifting approximately 8,000 people from food insecurity. Learn more and get involved at RethinkFood.NYC.
Today, nonprofit Women Who Tech, one of the largest organizations that funds and showcases women-led ventures, announced the winner of the 2019 Women Startup Challenge hosted at Google.
Women-led startups from across the US and Canada pitched their ventures before a prestigious panel of tech industry executives and investors on May 29th at Google’s NYC headquarters.
PathSpot cofounder and CEO Christine Schindler was awarded the grand prize of $50,000 for their innovative hand-scanning system that eliminates the threat of foodborne illness by instantly detecting invisible signs of bacteria and viruses that cause foodborne illness including Norovirus, E.coli, Listeria, Hepatitis A, and Salmonella.
The Audience Choice Award went to Stephanie Yim, cofounder of Good Call, who will receive $120,000 in cloud services from Google for establishing a centralized 24/7 arrest support hotline for those detained to provide legal support in under a minute.
“There is a severe disparity when it comes to funding diverse startups – we need to equally back those who are making an audacious impact on a national and global level. Our Women Startup Challenge at Google successfully showcased an array of innovators who need funding to scale,” said Allyson Kapin, founder of Women Who Tech. “We have hard data to show the investor world that placing big bets on women-led startups will generate big returns.”
“Investors need to put their money where their mouths are to support women founders and close the funding gap for good. This will help maximize innovation and create products that are useful to everyone,” said Craig Newmark, founder of craigslist and Craig Newmark Philanthropies, and Advisory Board member for Women Who Tech.
The jury included investors:
Ellie Wheeler, Partner at Greycroft
Jen Wolf, Partner and COO of Initialized Capital
Jenny Fielding, Managing Director of Techstars and Cofounder of The Fund
Nashilu Mouen-Makoua, Investor at First Round Capital
Nisha Dua, General Partner at BBG Ventures
The 10 finalists will also be hosted at Silicon Valley Bank for one-on-one meetings with investors.
About Women Who Tech
Founded in 2008, Women Who Tech is helping to draw global attention to the significant gender bias in venture capital funding by shaking up a culture and an economy that has made it exceedingly difficult for women to launch and scale their startups.
By showcasing women-led ventures through Women Who Tech’s flagship Women Startup Challenges, the nonprofit provides capital, mentoring, direct access to leading investors, and other resources for women who are creating the most innovative tech companies, with the ultimate goal of closing the funding gap for good. To date,84% of the Women Startup Challenge alumni have raised investor funding, collectively totaling $53M+.
The Women Startup Challenge is one of the largest global programs to showcase and fund women-led tech startups, hosting thousands of women innovators across the world including New York, Silicon Valley, London (co-hosted by the Office of Mayor Sadiq Khan), and Paris (co-hosted by the Office of Mayor Anne Hidalgo). For information, visit www.WomenWhoTech.com.
The Women Startup Challenge is supported by Craig Newmark Philanthropies, Google, Pineapple Fund, Rad Campaign, Techstars, Silicon Valley Bank, Donna Griffit Storyteller, and more.
In simple terms, Anne Welsh is a hard-working, fashion-driven mum, who shares her lifestyle and experiences of positive living on Instagram. But she is also much more than that. The former Chairperson of the UK Sickle Cell Society and Founder/President of ‘Arise Consult’ is a passionate advocate for people with chronic illness.
Anne influences many people with her fashion style, travel and lifestyle in general. But sharing content of her everyday life has resulted in her gaining nearly a million Instagram followers.
Prior to becoming a social media influencer, Anne had a formidable academic career focused on obtaining an Accounting and Finance Degree as an undergraduate and then attending the prestigious ‘Cass Business School’ in London to complete a further Master’s degree in Investment Management. Before founding ‘Arise Consult’, her career roles included Vice President at New World Capital and Senior Vice-Associate of Marketing at Investment Bank, Lehman Brothers and Neuberger Berman.
Being a mother has changed Anne in many ways, but especially in her views on ‘compassionate’ fashion for women. She shares her advice to future bloggers and reveals how she became an Instagram influencer.
Anne, how did you build up the huge following you have on Instagram? How did all start?
I must say it wasn’t an easy start. It was a journey that still continues every day. Firstly, I had an aspiration to be an influencer and role model for family living as well as for people who are challenged by chronic diseases; however, I was not exactly sure how to achieve that goal.
I researched multiple platforms and the right platform for me was Instagram. I have now been involved with Instagram for two years and the platform continues to improve in allowing users to post with more sophistication and gain more followers. I find that I can directly approach anyone in the community and learn from other people’s experiences.
A theme that has always permeated my story boards is to promote the awareness of sickle cell disease. As a sickle cell sufferer, I felt obligated to tell positive and uplifting stories that would inspire others to achieve great things in their personal lives. I also found out that this positive approach to life has been embraced by many people living ordinary lives, but who are looking for a ‘new spark’ or who may be facing personal challenges outside of their control.
Building my Instagram following was not something that happened over night. You must post regularly and gradually; through comments and likes, you become to understand what people like and prefer to see posted. Improving on the posting experience is an evolutionary story. Be patient, as success is unlikely to happen quickly.
What are your posts all about and how do you interact with your followers?
My posts are usually centered around my personal experiences; travelling, beauty, fashion and lifestyle, with an important focus on health. Fashion is almost always a part of my posts and I get to work with my children and family on these aspects. Styles & certain fashion looks become my form of communication, an expression of my femininity, a way to find new statements and rediscover myself. That is why I love to showcase fashion and beauty aspects.
Sharing travel destinations is typically another function of my job description. I am fortunate enough to travel to many places internationally as well as locally across the UK. London itself is a world class destination with so many great photo opportunities. When I am at a location it requires significant schedule and logistics planning so that I can fit in business meetings between getting to photogenic sightseeing locations. Sometimes this can be very difficult to accomplish, and discipline is the key.
I am also happy to show some details of my family life, specifically woven around those interesting moments I share with my kids, my nieces and nephews and the family’s daily routine. I have found this part of my postings to be very popular. I am sure my followers encounter many of the same challenges I do with having a family, so it is a common bond we share.
What is your partnering philosophy with different brands?
I am very selective with brands. I usually accept invitations from only a small percentage of the brands that approach me. The first hurdle for a brand that seeks collaboration with me is I must love the product or service. If I don’t hold that passion it will come across to my followers as not very genuine and this will not achieve the marketing results of the product. When I post something which includes a brand, it is because it is the best in the sector.
Another key aspect of my personal brand, Anne Welsh, is that I interact with my followers. I work diligently to keep them updated and I personally respond to many of the questions I am asked. This level of interaction is actually a key requirement of the clients that approach me.
What is your best advice for people who want to become Instagram fashion or lifestyle bloggers?
My best advice for anyone who wants to be a lifestyle or fashion influencer is to be yourself. I think the only way to achieve success is to be original and at the same time be able to translate that originality into your own distinctive brand that companies can see as being useful for their business.
My passion for my family, the fact that I suffer with sickle cell disease and where I live have all been instrumental in developing my original offer. I would also follow-up that to say this is a very competitive market and clients are becoming much more savvy in how and at what level they pay Instagram influencers.
Using the fashion theme as an example, I consistently showcase my ‘Passion for Fashion’ and prominently display my latest looks on my website and on my Instagram page. You don’t have to have a million-dollar wardrobe, but you have to be thoughtful in what you purchase and research how these pieces can be recycled in unique ways.
Do you have any special projects coming up?
I have a very special project coming up, that is so dear to me. It has been my absolute dream for the last ten years to complete a book that improves the awareness of Sickle Cell Disease. My greatest influence will be to showcase to sufferers that your quality of life can be improved; that there is hope. The book is a memoir of my life, and the daily challenges that I have faced and how I have overcome them to be where I am today.
The book will be released on 19th of June to coincide with the United Nations Sickle Cell Day.
4th Annual City Summit & Gala Honors Colin Farrell and Wesley Snipes While Raising Critical Funds for Six Beneficiary Charities.
Socially conscious nonprofit honored at the 4th Annual City Gala.
About City Gala Los Angeles 2019:
The City Gala‘s vision is to advance community through humanitarian activities and events. The founder of the gala, Ryan Long, volunteers for the beneficiaries of the gala for a full year prior to the event. Long’s goal is to train, develop, and assist each beneficiary of the gala that is aligned with solving the world’s global grand challenges. This year’s gala featured amazing speakers such as: Les Brown, Colin Farrell & Wesley Snipes.
The United Intentions Foundation, located in Roswell, GA, was chosen as one of 6 nonprofit beneficiaries this year. The mission of United Intentions is to provide programs and resources to awaken and unite people to the power of their intentions, while utilizing global partnerships to create a world of joy & prosperity for all.
In a special Intercept podcast episode, D.C. bureau chief Ryan Grim and senior politics editor Briahna Gray join freshman New York representative Alexandria Ocasio-Cortez for an in-depth conversation about her approach to politics and social media, her thoughts on the 2020 presidential election, and her “out-of-nowhere” congressional campaign.
As a new member of the House Financial Services Committee, she’s already shaping the conversation with her call to raise the top marginal tax rate to 70 percent. Former North Carolina Rep. Brad Miller, a progressive Democrat who served for years on the Financial Services Committee, joins the conversation to talk about the challenges Ocasio-Cortez will face there.
About The Intercept
The Intercept is an award-winning nonprofit news organization dedicated to holding the powerful accountable through fearless, adversarial journalism. Its in-depth investigations and unflinching analysis focus on surveillance, war, corruption, the environment, technology, criminal justice, the media and more.
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