Posts tagged with "streetwear"

Lids UK Store Photo by Lids and Berk Communications for use by 360 Magazine

LIDS EXPANDS TO EUROPE

LEADING SPORTS RETAILER OPENING FOUR DEBUT STANDALONE STORES IN THE UK IN DECEMBER

Leading sports retailer, Lids is expanding its brick-and-mortar retail presence internationally with the opening of its first standalone stores in Europe. For its European debut, Lids will open four locations throughout the London metropolitan area: Seven Dials (now open) and The 02 Peninsula Square in London, Lakeside Shopping Centre in Essex, and Churchill Square Shopping Centre Russel Place in Brighton, all opening in December.

Each store will mimic the immersive shopping experience of extensive licensed and branded merchandise Lids has long been known for. Products at each store will include a vast assortment of major U.S. league team products from MLB, NFL, and NBA, among others, as well as items from go-to brands including Adidas, New Era Cap, ’47, Mitchell & Ness, Hurley, Oakley, Local Crowns, and more. Each store will also feature Lids’ signature Custom Zones, which allows consumers the opportunity to custom embroider a hat or apparel piece of their choice in-store, including from the retailer’s numerous options of player numbers and autographs.

The expansion into the UK is strategic from Lids as the retailer looks to further expand its international footprint moving forward. “London is a natural fit for Lids. The enthusiasm for both American sports and street wear aligns with our on-field and fashion focused hat and jersey assortment. We are excited to bring our brand and product to market,” says Britten Maughan, President of Lids. Through these four retail openings, Lids is expected to create several new jobs in the London market.

The London store openings are the first of many planned from Lids heading into 2022 as the retailer looks to double down on its global footprint. “Expanding in the UK is our top priority at Lids,” says Tom Ripley, Chairman and CEO of Lids and Partner Co-Founder at Ames Watson, the parent company to Lids. “Lids has become one of the strongest retailers in North America and we’re thrilled to take this growth internationally as we look to open 100+ standalone Lids stores in new markets. There has already been great success with the London NBA store operated by Lids since its grand opening earlier this year, and we are excited to introduce standalone Lids stores to an even larger audience of British customers.”

News of this international growth follows the retailer’s exponential growth into a billion-dollar business since being acquired by Ames Watson in 2019. To date, Lids operates nearly 2,000 stores throughout the U.S. and Canada, including through its ongoing retail partnerships with Macy’s and Designer Brands. Lids also operates the newly opened National Hockey League (NHL) flagship store in New York City as well as the National Basketball Association (NBA) flagship stores in New York City and London. Lids is the world’s largest retailer specializing in the sale of officially licensed and branded headwear with over 30 million hats sold annually.

About Lids

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the United States, Canada, and Puerto Rico through almost 2,000 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide.

ComplexCon is Back!

By: Krishan Narsinghani

ComplexCon returns to Long Beach, CA this November 6-7 for two unforgettable days of shopping, performances, drops, food and reconnecting safely.

ComplexCon is the largest pop culture festival and exhibition in the world! A place that brings together music, lifestyle, art, sports, innovation, activism, and education. The two-day festival is the epicenter for tens of thousands of the world’s most active, influential, and engaged individuals. Guests in attendance will be able to shop hundreds of exclusive releases from the most sought after brands such as, Adidas, Kerwin Frosts, and Hello Kitty.

This year’s hosts are J Balvin and Kristen Noel Crawley, and the weekend will close with a live performance by ASAP Rocky

Over the weekend there will be in-depth conversations led by influencers and celebrities, art exhibits, food, brand activations, interactive technology, and much more. 

ComplexCon is a one-of-a-kind experience that brings together creators and audiences to celebrate culture, spark creativity, and foster community. We look forward to having you here.  

ComplexCon 2021 Recap Day 1

Day 1 was led with in-depth conversations, led by influencers and celebrities, art exhibits, food, brand activations, interactive technology, and much more. The day featured appearances by celebrities such as J Balvin, Lil Yachty and Gunna. Crowds flooded the floor for DJ sets by Zack Bia, Kitty Cash and Siobhan Bell. 

Adidas had an impactful start to the weekend with multiple activations and giveaways on the floor with top brands and talent. Adidas in collaboration with Prada constructed a interactive cube, which they are raffling off 10 pairs of their Adidas x Prada Re-Nylon. The multi-hyphenate talent Kerwin Frost, who has created “Kerwin’s Castle,” had a slew of celebrity appearances and raffle giveaways. 

J Balvin at ComplexCon covered by 360 MAGAZINE photographed by Armen Kelechian
Photographed by: Armen Kelechian

ComplexCon 2021 Recap Day 2

Day two of ComplexCon was nothing short of entertaining. With appearances from former NBA star, Dwayne Wade (at Lining), podcast sessions, a lagoon of food trucks and more. 

Hip-hop artist, Trinidad James, promoted his shoe collection in collaboration with Saucony. His brand Hommewrk is also spotlighted alongside the new crimson painted sneaker. Streetwear brand Babylon hosted a roulette table for attendees to play on in addition to a slot machine and pinwheel for prizes. Hello Kitty seemed to have a large presence at the event with multiple carnival inspired attractions including a ferris wheel perfect for a Fall day.

A$AP Rocky performed his iconic debut album LIVE. LOVE. A$AP for the first time, celebrating ten years since its release, as well as recent hits. With Rihanna cheering him on next to the stage, Rocky closed out the convention reminiscing through his career over the years and climbing a twenty-five foot pillar to top it off. 

Full lineup.

Hello Kitty
Modelo Illustration by Reb Czukoski for use by 360 Magazine

Modelo × Mister Cartoon

Modelo, the beer brewed for those with The Fighting Spirit™, has teamed up with legendary LA-based Mexican American tattoo artist, Mark Machado aka Mister Cartoon, to invite fans around the country to celebrate Día de los Muertos in style.

To honor the tradition of Día de los Muertos, Modelo has launched custom 24 oz. Model Especial and Modelo Negra LTO cans designed by Mister Cartoon himself, evoking classic Día de los Muertos motifs such as skulls and marigolds, alongside an exclusive line of Día merchandise featuring Cartoon’s art that fans can claim starting on October 25th through the holiday season.

Mister Cartoon offered an exclusive interview with Javier Pedroza to explain the process of his partnership and to talk about heritage.

MODELO®

Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to people ever since, including Modelo Especial®, Modelo Negra®, and a flavorful lineup of Modelo Cheladas. Modelo Especial is a golden, full-flavored Pilsner-style Lager with a clean, crisp finish. As the #1 imported beer in the U.S., Modelo Especial recently surpassed 150MM cases sold in 2021. The Modelo family of beers are exclusively brewed, imported and marketed for the U.S. by Constellation Brands.

MISTER CARTOON

Mister Cartoon’s richly detailed, hand-rendered designs are inspired by the style of tattoos that originated in the streets of 1970s’ Los Angeles – fine line Chicano black and grey custom tattoo art. Cartoon took this style of tattooing and brought it into mainstream culture. He is known as a pioneer in the tattoo world, and as one of the first artists to get global notoriety by tattooing celebrities, athletes, musicians, and actors alike.

IKUE NEWSON

Ikue Newson was born in Indiana of African, Indian and European ancestry. Growing up as the youngest of six children, she always reached maturity and speed in her life decisions. Ikue obtained a BA in Philosophy from Indiana University, and quickly after moving to Los Angeles to pursue a career in modeling. Modeling has been an outlet for Ikue’s unique fashion sense. Ranging from athleisure to avant-garde, Ikue revels in a multitude of editorial and lifestyle campaigns. In addition to modeling, she loves creative writing, horseriding and spending time with her standard poodle, Ghost. After gaining status as a notable model, she aspires to attend law school.

BOOK

Ikue Newson makes an appearance inside 360 MAGAZINE.
Ikue Newson in Life Without Andy (LWA).
Ikue Newson in 360 Magazine.
Ikue Newson models Finish Line.
Ikue Newson in Sultra Beauty.
Ikue Newson with cornrows in 360 MAGAZINE.

height: 5’8″
hair color: brown
eyes: honey
bust: 32″
waist: 23″
hips: 33″
shoes: 7

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How the Fashion Industry Made Running Cool

The fashion industry is hugely influential to the point that it can make or break trends in all sorts of arenas, even in those only tangentially related.

One of the biggest examples of this occurred when the rise of stylish sportswear suddenly made it cool to run. This fashion trend elevating running above the straightforward form of exercise that it had been seen as in the past.

Here’s a look at what enabled the running revolution and the role that fashion brands had in catalyzing it.

The Power of Celebrity

It is impossible to talk about the rise of fashion-focused sportswear without touching on the rich and famous turning functional clothing into must-have garments.

Starting in the 1980s, professional athletes, as well as the stars of stage and screen, began to be seen in branded, designer sportswear. Manufacturers realized that if they could get their logos noticed by the public, they would inevitably sell more.

This time also coincided with an increased interest in health and fitness, especially amongst the middle classes. Of course, if you see celebrities out and about in the latest training tops, shorts and sneakers, then you will not only want to emulate their exercise routines, but also their workout wardrobes. In the modern age, celebrity endorsements and tie-ins take this even further.

The Affordability & Timelessness

Another aspect of why the fashion industry was so eager to push sportswear once it got its first taste was because of the inexpensive production costs. From the best sunglasses for running on the road to the top training shoes for the track, the relative simplicity of the designs – combined with the minimal materials needed to make them – meant that manufacturers could make a mint on the markup of designer sportswear.

Meanwhile, another perk from a design perspective is that while fashion in the sportswear sector does cycle quite quickly, the underlying designs for the key pieces required for running or any other activity do not need significant change. This timelessness continues to pay dividends from a cost-saving perspective for manufacturers, while also meaning that people who pick up gear can then keep using it for years without feeling like they are falling behind the times.

The Comfort

Sportswear did not just became fashionable because activities like jogging and running were made into mainstream hobbies for millions. The sheer versatility of this type of clothing allowed it to become accepted in a lot of other contexts too.

It is perfectly normal to see people wearing garments that are ostensibly designed for exercise in bars, restaurants and even business meetings. This is not just because of changing trends, but also as a result of how comfortable sportswear tends to be in comparison with traditional garb.

People who picked up running gear to fulfill their fitness goals can also happily slip into it for everyday errands and other occasions, while still feeling cool and en vogue.

The Tribalism

There is one final talking point relating to sportswear, fitness and the fashion industry – the kind of tribalism which is innate to humanity.

By designer brands entering the market and promoting their products against rivals, this could rub off on consumers, creating a kind of product fueled war of loyalty. Nike, Adidas and Reebok have all capitalized on this, but high end fashion houses are equally invested in this approach.

Running remains a pastime which is unavoidably associated with being seen by others, and if you can wear the colors and designs of a brand you love while doing it, then it’s all the better. And so, fashion and sportswear look set to maintain their close relationship indefinitely, even if specific brands may rise and fall.

Image via Berk Communications for 360 Magazine

Russell Wilson Launches 3Brand Hat Line

RUSSELL WILSON LAUNCHES DEBUT HAT LINE FROM 3BRAND LABEL, EXCLUSIVELY AT LIDS

Leading sports retailer Lids today announced that Seattle Seahawks star quarterback and Super Bowl XLVIII champion, Russell Wilson will be launching a brand new hat line from his recently founded 3BRAND label, sold exclusively at Lids.

The caps will feature Russell Wilson’s signature number 3 icon logo and will be available in three different colored hats. This unique collection is one of three drops by Russell Wilson and 3BRAND this year. All drops will be available at select Lids stores and on Lids.com in the months ahead. 3BRAND represents everyone out there who has a dream and is dedicated to hard work. The 3BRAND collection brings sport, fashion and lifestyle to these iconic caps.

In addition to the stylish caps, five percent of sales will be donated to the Why Not You Foundation, a nonprofit organization dedicated to fighting poverty through education and empowering youth to lead with a why not attitude. The foundation also supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. 

I have always dreamed of having my own hat line at Lids and to finally launch my 3BRAND collection exclusively at Lids is a dream come true, said Russell Wilson. Being able to keep your dreams alive, never giving up, and living life with a why not you attitude is what the 3BRAND signifies and I can’t wait to see everyone wearing them.

We are thrilled to be the exclusive retail partner to launch Russell Wilson’s debut hat line from his 3BRAND label, said Lawrence Berger, Chairman of FanzzLids Holdings and co-founder and partner at Ames Watson. This collection not only offers our customers a way to express the important messages of never giving up on your dreams but also to provide them with a sense of excitement while wearing these caps.

The announcement follows a year of growth for Lids that saw the retailer add 70 stores during the pandemic and cement an international expansion agreement with the NBA. Lids remains the largest headwear retailer in North America, with over 28 million sold per year across their 1,200+ locations. Beyond hats, Lids is the largest brick and mortar retailer of licensed sports product in North America and has a fast-growing non-sports branded business. Retailing for $31.99, the first release from this exclusive collection will be available in select Lids locations throughout the U.S. and on Lids.com starting Thursday, Aug.19.

About 3BRAND

Launching in 2021, Russell Wilson’s 3BRAND brings sport, music and fashion together in an on- trend sportswear brand that inspires us to be better, do more, and give back. 3BRAND believes the mind, body and soul combine to make dreams come true. A percentage of all 3BRAND sales are donated to the Why Not You Foundation, Russell and Ciara’s nonprofit organization dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. Follow us on Instagram, or Facebook.

About Lids

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion- oriented headwear and apparel across the United States, Canada, and Puerto Rico through over 1,200 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit the blog or join the #LidsLoyal on Instagram, Facebook, Twitter, or LinkedIn.

About Why Not You Foundation

Founded in 2014, Russell Wilson and Ciara’s Why Not You Foundation is a nonprofit dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. The foundation supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. In Fall 2020, the foundation announced its first Why Not You Academy, a school that blends real-world applications with classroom learning. Learn more here.

Armon Hayes image via Armon Hayes for use by 360 Magazine

Armon

Armon Hayes is an editor for 360 Magazine and the creative director for Ace of Haze Style of Ace (AOHSOA). Armon’s innovative eye for detail allows him to create long lasting partnerships with clientele as he helps them develop their personal brands. His design brand offers styling, design services, brand management, and lifestyle products. AOHSOA’s brand motto, “It’s not who you wear, how” encompasses the thoughtfulness with which Armon addresses each individual client to best emphasize their strengths and build their brands. This personalized approach to brand management and styling allows for AOHSOA to stand out in the field of design.

Armon describes his career aspirations regarding AOHSOA: “I’ve always dreamed of being an entrepreneur in the retail/fashion industry. In addition to feeding my own design sweet tooth, I enjoy developing design ideas and working with others to help them fulfill their own creative dreams. I have married these passions with the creation of Ace of Haze Style of Ace (AOHSOA) in 2017. My brand offers not only a street-luxe clothing line, but also styling and design services, home and children’s decor options, and brand management–all with the goal of motivating and empowering other creatives to look, feel, and produce their best. Our goal is to express creativity through fashion, art, and lifestyle, encompassing all creative endeavors. The focus at AOHSOA is elevating our lifestyle and transitioning our mindset. We live on the cutting-edge and believe that the key to brand success is being a part of–and influencers within–movements of change. Our motto is “It’s not who you wear, how.” This approach means that personal style should transcend past fashion trends to reflect your personality and your brand: you. Whether you’re getting back into the workforce or celebrating a milestone, when you look good, you feel good, and the world around you recognizes such. With this in mind, anyone and everyone can benefit from my brand. My clients include individuals, retail clothing brands, non-profit organizations, an independent recording artist, beauty brands and a pop culture and design magazine. Through our products, events and services, each client’s brand has been elevated. In turn, clients have been empowered to dream, create and develop their potential as they share their gifts with the world.”

Armon originally worked his way up in the retail industry, and now has created his own brand. He explains his journey to reaching his current achievements: “To me, success is measured as any opportunity from which I’ve had to learn and grow. In 2015/2016, before creating AOHSOA, I had the opportunity to participate in a spring product review when employed by True Religion as a store director. This experience sparked ideas in me for my future and gave me a raw understanding of the inner workings of a successful brand. My creativity and marketing sense was ignited in a way that I still look back on with gratitude. This experience led me to working as the assistant stylist for Toure Designs’ fashion show in 2018. At the fashion show, I had an idea that I felt would elevate a look just moments before the model was to walk the runway: having the model walk while shirtless. Fortunately, it was a very well received style suggestion. In that moment, I learned to trust my instincts, which has helped, and will continue to help, my endeavors with AOHSOA.

“More recently, I worked on several projects with independent recording artist, LaJune. As her personal stylist and creative director for three years, this is truly a passion project. During the pandemic, we collaborated on two live performances and two music videos. Additionally, we worked on an editorial shoot featuring Land Rover’s Defender to be featured in 360 Magazine. More recently, I hosted my second pop-up shop activation, The Bodega. The relaxed shopping event featured AOHSOA trunk options, and introduced a new assortment of blouses & dresses called “Onesie”. The one-size-fit-most offerings were a success, selling out of samples and having many orders placed. 2020 highlighted my need to develop a multifunctional living space, which has been an integral piece to my growth and development as a business owner. With the help of talented friends, family and supporters, we developed a space for myself and other creatives to come to develop their art and conduct business, with a twist. This living space has proved successful for both LaJune, AOHSOA, and my partners, as they may continue working, producing and creating safely during the uncertainty. The space, #360TRAP, has led to invaluable collaborations and partnerships.”

“While the pandemic has weighed heavy on small business owners, Armon found a way to take advantage of his downtime. He continues explaining how 2020 affected his career path and personal vision: “The pandemic has helped me realize the need for businesses and artists to pivot and evolve in order to overcome challenges. It became important to use the down time of lockdown wisely so that I wouldn’t lose the momentum I’ve generated, nor plateau creatively. I found myself unemployed and unable to operate AOHSOA in the traditional way. However, I felt even more committed to making AOHSOA successful and on the front lines of a movement of change. With the time the pandemic afforded me to commit myself to this passion full-time, I developed my administrative and brand management skill set in preparation for a resurgence. Additionally, the social justice movement gave people like myself an opportunity to reflect on the times and ways in which we can impact the world and its ecosystem. AOHSOA is committed to progress in diversity and inclusivity – it’s who we are. Expressing myself creatively supported me with a clearer perspective, and more importantly, an outlet for my process. I began sewing more, creating merchandise, and focusing on building my inventory and my social presence through blogging. I strategized around ensuring AOHSOA could survive and thrive in a pandemic, and set goals for the next six months. After creating a space, #360TRAP, in partnership with 360 Magazine, I developed concepts and ideas that mutually benefitted my business and my clients. I grew my client list and increased sales by $515 over this time last year. I honed in on social media engagement, adding a layer to my brand by sharing lifestyle aspects via my blog. On the blog, I discuss all things fashion, music and lifestyle, with elements of design. I am also working toward evolving this business into a bespoke brand with customized curations, as well as capsule fashion.

“As a precursor to World Blood Day and my birthday in June 2021, AOHSOA hosted a pop-up shop called the Bodega that featured several clients and sponsors. These collaborators included Respire by Design, The 6th Clothing Co., a local NYC tattoo artist,  Chinelos Tacos NYC food truck, CocoOil, and Zavor. The event was a direct response to realign and reconnect with my community post-isolation. I continued to develop concepts for LaJune, including a streetwear collection of merchandise for her third EP, Mind. The merchandise collection is titled #mindmerch, and has been made available to her fans and supporters of AOHSOA. Our partnership, live performances, and music videos led to a collaboration with Viacom and a video shot at Smash Studios. These challenging times have taught me to pivot (sometimes at a moment’s notice), adjust, and be consistent in executing my plans. Having a network of talented supporters and friends has allowed for delegation and shared responsibilities, and most importantly, resources. All of these efforts resulted in a 47% increase in site sessions over 2020, with 51% representing unique visitors retaining 38% of existing traffic. As we enter the fourth quarter of this year, at my digital shop we anticipate an increased in traffic shy of 26% of last year’s visitors. Despite the challenges of the pandemic, I committed myself to elevating my brand with proven success. I embrace future challenges with an open heart because I know they will only make me smarter and stronger.”

Armon continues to work to grow his innovative, fashionable design brand, Ace of Haze Style of Ace. Through conducting SWOT analyses and evaluating his business practices, Armon looks to the future with determination and his signature creative flair. He is committed to inclusivity and actively works to pay forward his successes. Armon looks to use the platform AOHSOA has granted him to continue to pursue his own dreams, and help others do the same. He looks to not only building his brand empire, but also giving back to his community through charitable endeavors and his design abilities. Through creating opportunities for and mentoring the next generation of future fashion entrepreneurs, Armon aims to aid other young creatives in finding their own personal brands.

In describing his brand’s business model, Armon remarks that ” I believe that newly formed corporations should add activations for their diverse team members to feel comfortable and accepted no matter their color, creed, belief, sexuality or religion, and I aim to have AOHSOA be a leader in this effort. I want to position my organization to reflect the “Ballroom” culture within the LGBTQ community, by fostering a movement in life & style and allowing creatives a safe space to hone their skills and talents while they build their network. I am also looking forward to becoming more active in charitable endeavors, specifically working with kids/teens to help them find their brand within.”

Follow AOHSOA on Instagram and check out their website.

Armon Hayes image via Armon Hayes for use by 360 Magazine

Karl Kani Reinvents Himself... Again from Winnie StaCkz for use by 360 Magazine

KARL KANI REINVENTS HIMSELF… AGAIN

By: Clara Guthrie

At the junction of fashion and hip-hop lies the iconic and immortalized designs of Karl Kani. Coined the Godfather of Streetwear, the brand’s designer, born Carl Williams, first developed an interest in fashion when he watched his father, a Panamanian immigrant, have his clothing personally made by a tailor. In a conversation with Flaunt, Williams said, “Watching him make his own clothing inspired me to understand how easy it is to make clothing. […] so I decided I wanted to make my own outfits with my dad’s tailor.” This endeavor quickly became a small business of its own as friends would ask Williams to make them replicas of whatever styles he was wearing. But the real turning point moment was when an incredulous friend refused to believe that a certain jacket had actually been made by Williams, asking why his name was not emblazoned on the piece’s tag. The “street revolution”—as Williams calls it—then began, and every new design proudly had Williams’ name on it.

In 1989, at just 17 years old, Williams moved to Los Angeles to pursue fashion more seriously. He opened a store on Crenshaw Boulevard and continued to design, but this time under a new moniker, Karl Kani. According to the official Karl Kani website, the name came to being as the brand grew in recognition and demand, and consequently, Williams would always ask himself, “Can I do this?” It was with this incessant question in mind that he rose to his own challenge and legally changed his name to Karl Kani, an alternative spelling of both his birth name and “Can I?”

Since the brand’s electric inception, Karl Kani filled a void in the world of fashion and revolutionized the concept of streetwear. In the Flaunt interview mentioned above, Kani said, “Hip-hop needed a clothing brand; Karl Kani needed an industry, so we [could] combine together and [were] able to create success for everyone.” Karl Kani quickly became the “it” brand for the Golden Age of hip-hop that emerged in the late 1980s and commanded the music and pop culture scene through the 1990s.

The eternally cool streetwear brand became the paragon of and blueprint for a distinctive revolution in the world of fashion. In a white-dominated industry, Karl Kani clothing was unapologetically designed with black people, and specifically black creatives, in mind. “The only thing that really kept me striving was seeing black people being successful in the music industry,” Kani told The Los Angeles Times in 1994. “I wanted to be a part of that, but I knew I couldn’t sing or dance or rap. I couldn’t do all that, but I could provide clothing for the people who were out there, who could make me famous at the same time.”

Kani formed poignant and lucrative bonds with many of these black performers, most notably Tupac Shakur and Biggie Smalls. In 1994, Kani approached Tupac about shooting a campaign for the fashion company since the rapper often sported his clothing and asked how much he would charge for the favor. As Kani remembers it, Tupac responded, “No, I’m not charging you for nothing. You’re my people, you’re black. I got you.” His only request was that Kani put his song, “Thug Life” in the background of some of his advertisements. The Karl Kani × Tupac collaboration became iconic: a moment in which two art forms came together and the world stood by to watch.

Kani’s relationship with Biggie was solidified when the artist shouted out the brand in his song, “One More Chance,” rapping: “I got the funk flow to make your drawers drop slow, so recognize the dick size in these Karl Kani jeans. I wear thirteens, know what I mean?” (And by the way, Biggie really did wear a size thirteen in Karl Kani jeans. Kani consciously made clothing for men of bigger sizes who fashion largely ignored at the time.)

You can check out Tupac, Biggie and a collection of other celebrities wearing Karl Kani HERE.

One of Kani’s most resonant, popular and withstanding designs was the wide-leg jeans. The design came to being as Kani noticed that people would size up when purchasing jeans to achieve a baggier aesthetic but the waists would then be far too large on them. He ingeniously bypassed this problem by increasing only the size of the pant legs and never altering the waist.

If there is anything that defines Kani, though, it is his adaptable, trendsetting and forward-thinking mind. When his signature wide-leg jeans were co-opted by other brands, and as the streetwear look evolved past its earlier days, Kani ensured that his designs pioneered stylistic change, never to be left behind. “A lot of people are doing a lot of the things we used to do, and we want to look different,” Kani said in 1994. “By staying real and staying focused and always changing your style, you’re always going to stay ahead of the marketplace.”

Recently, Karl Kani has made a striking resurgence in the world of streetwear due to its on-point designs—including an entire collection of unisex pieces—and the rise of nostalgia fashion, now making the brand a multi-generational and inclusive powerhouse. This new wave of Karl Kani designs has been accompanied with a new troupe of black artists advertising the brand. For example, the rap group, Migos, formed a relationship with Karl Kani starting in 2015. “They wore it in all their videos and press and they were able to reintroduce my brand to a whole new young generation which was really cool because they were on top of their game,” Kani said to INDIE Magazine in 2019. Kani also told Wonderland Magazine that he sees artists like “Rihanna, Travis Scott, A$AP Rocky [and] Keith Powers” as dream collaborations and models for the brand: artists that represent the eternal spirit and vibe of Karl Kani.

It is safe to say that no matter who takes over the hip-hop scene next, or however the world of street fashion reinvents itself, Karl Kani will be a part of it.

Karl Kani Reinvents Himself... Again from Winnie StaCkz for use by 360 Magazine

Photo Credit: Tony Photo

Karl Kani Reinvents Himself... Again from Winnie StaCkz for use by 360 Magazine

Photo Credit: Tony Photo

Karl Kani Reinvents Himself... Again from Winnie StaCkz for use by 360 Magazine

Photo Credit: Tony Photo

Karl Kani Reinvents Himself... Again from Winnie StaCkz for use by 360 Magazine

Photo Credit: Tony Photo

How to Rock a Face Mask and Still Look Stylish This Summer

It’s hard to believe that it’s been just over a year since face masks became the must-have item when you step out of your house. When they were first advised, people were happy to scoop up whatever masks were available. Since then, face masks have evolved. Now, they aren’t just made for protection– they can also act as a fashion statement. 

So, as the country prepares to enter into a second summer where face masks are still advised in some areas, why not look for ways to rock yours in style? We’ve got some great ways you can look stylish all summer long while wearing your face mask.

Choose a Mask that Makes a Statement

The first tip regards your mask selection. Rather than the standard mask that looks just like all the rest, why not pick one that makes a statement? That could mean it has cool artwork, unique color, text or a funny saying on it, graphics, or a cool design. You can visit sites like funatic to get more ideas.

Change Things Up – Don’t Wear the Same Mask Every Day

At this point in the pandemic, there’s a good chance you’re getting sick of wearing a mask. The good news is that there has been some loosening of restrictions. Depending what state you live in, these restrictions may be much further along. To add a little variety to your look, why not start a collection of face masks? That way, you can pick a different one every day. It’s just as interesting as a different outfit every day.

Let Your Eyes Be the Focal Point

If you’re the type that would usually wear a full face of makeup, a mask can most definitely mess with your look. Not only will everything be covered up on your face, but it often transfers onto the mask. So instead of face makeup, let your eyes act as the focal point. Take the extra time to put emphasis on your eyes and it will change your entire look– even with the mask on. 

Make Sure You Can Wear Your Sunglasses Comfortably

Because sunglasses are a summer staple, you need to be sure that you can also wear your sunglasses with ease while sporting your mask. This is important for anyone that will need to wear a mask outdoors. Typically, the masks that have a wire at the bridge of the nose allow for a better fit and tend to do better with glasses. It may take a bit of trial and error until you find the “right” style.

Wearing Your Mask with Confidence

While it may be hard to stomach that we are entering into another summer and masks are still around, the hope is that it won’t be this way for much longer. Plus, you can certainly rock your mask and still look stylish–it can even be seen as a fashion statement.

10KKC via 10K Projects for use by 360 Magazine

The Voices That Matter Most Clothing Line

Dropping for the first time at ComplexLand [2.0] June 16th-18th, Los Angeles luxury label Keiser Clark is teaming up with LA-based record label 10K Projects on a limited-edition capsule entitled “The Voices That Matter Most” with 100% of the net proceeds from the collection going to The Remix Project, a registered 501(c)(3) that levels the playing field for youth from marginalized communities who are trying to enter into creative industries that range from recording arts, creative arts and business arts.

The partnership took hold, following Keiser Clark’s Autumn/ Winter 2021 CFDA and IMG NYFW Presentation, starring 10K Project’s very own iann dior and coming off the heels of 10K Projects announcing 10K Together, a division of the company dedicated to supporting social justice causes related to race, gender, sexuality, disability, economic status and more with a pledge of $500,000 over the next 5 years.

“The strongest partnerships are born from a shared purpose,” says Marc Keiser, Co-Founder and Creative Director of Keiser Clark. “What 10K and Keiser Clark share in purpose is a championing of young artists, young creatives, and most importantly young voices–the voices that matter most.”

Together 10K and Keiser Clark are furthering their shared purpose in shining a light and uplifting The Remix Project whose vision is to provide high-quality training programs in some of the world’s most successful artistic disciplines, from music to fashion and beyond, as well as facilitate artist development and professional training spaces to help young artists thrive on the global stage.

“Partnering with Keiser Clark on this thought-provoking capsule collection made perfect sense,” says Theo Battaglia, EVP/Head of Creative at 10K Projects. “Keiser’s commitment to championing young creatives felt like a natural extension of our own ethos. We’re particularly excited that 100% of the proceeds from this collaboration go to The Remix Project, as they too share our vision of authentic artist development.”

The capsule is the perfect summer track set with a sweatshirt, pair of sweatpants and pair of sweatshorts done in a burgundy cotton terry featuring the tag line “The Voices That Matter Most” in a vintage inspired white chenille and combined logo embroidery.