Posts tagged with "clothing company"

PUMA x Black Fives Apparel

PUMA x BLACK FIVES FOUNDATION

PUMA ANNOUNCES MULTI-YEAR PARTNERSHIP WITH THE BLACK FIVES FOUNDATION IN SUPPORT OF BLACK HISTORY EDUCATION REFORM

Global sports company PUMA is celebrating Black History Month by highlighting the work of Black leaders, partners and community organizations that continue to inspire and shape the future for generations to come. 

Throughout the month, PUMA will stand alongside athletes, ambassadors and partners by amplifying their voices and actions across various platforms in support of universal equality, justice and acceptance for all.  

To kick off the month, PUMA announced a multi-year partnership with the Black Fives Foundation, a 501 (c)(3) nonprofit, whose mission since 2002 is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball. The partnership will raise awareness about this vital history and its pioneering players, teams and contributors through initiatives that make a difference, as well as feature special apparel and footwear collections with popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan, “Make History Now.”

“I’m proud and honored to partner with PUMA toward making a meaningful, long-lasting difference in expanding Black history education to include the pioneering African American teams, players, and contributors who helped pave the way for today’s game,” said  Founder and Executive Director of the Black Fives Foundation Claude Johnson. 

PUMA, together with the Black Fives Foundation, will help support the Foundation’s preservation and education efforts through creative activations that include an engaging, multi-use online museum to display its archive of historical artifacts and content from the Black Fives Era. The Black Fives Foundation’s Virtual Vault, presented by PUMA, will be an online portal for visitors to see, learn, and be inspired by the pre-NBA history of African Americans in basketball through nearly 1,000 artifacts in the Foundation’s historical archive. Items include vintage equipment, ticket stubs, game gear, images, scorecards and more. The Virtual Vault is set to launch later this year. 

Also this month, PUMA will be giving back to the Harlem community with partner AfroBrutality, hosting conversations with current and former athletes around activism in sport through their #REFORM platform and more.

The first PUMA x Black Fives collection will include popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan “Make History Now.” Five unique silhouettes will be featured in the collection including a hoodie, short sleeve and long sleeve tee, pants and shorts all in a black and cream color palette.

Retailing for $45 – $90 the PUMA x Black Fives Foundation clothing collection will be available on PUMA.com and at the PUMA NYC Flagship Store on Friday, February 12th. PUMA and Black Fives will also be releasing a forthcoming footwear collection this spring.

The partnership, which supports Black History education reform and the Foundation’s preservation and education efforts through creative activations, including an engaging, multi-use online museum to display its archives of historical artifacts and content from the Black Fives Era, will also include the release of footwear later this year.

For more information, please visit PUMA’s website and the partner page

About PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. Formorethan70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employsmore than16,000people worldwide, and is headquartered in Herzogenaurach/Germany. To learn more visit their website.  

About The Black Fives Foundation 

The Greenwich, CT-based Black Fives Foundation is a 501(c)3 public charity whose mission is to research, preserve, showcase, teach, and honor the pre-NBA history of African Americans in basketball, a period known as the Black Fives Era that lasted from the early 1900s to 1950 when the NBA signed its first Black players. The organization advocates expanding Black history education to amplify and include this important history, utilizing nearly 1,000 related artifacts in its historical archive as well as a portfolio of related intellectual property and other difference-making initiatives. For more information, please visit their website

Football Image for 360 Magazine by Rita Azar

Russell Wilson’s Good Man Brand

A November 7 article on Sportscasting reports on NFL Seahawks quarterback Russell Wilson’s generosity in using his clothing brand to give to communities in need. The article notes that Wilson’s clothing company, Good Man Brand, donates 3% of all purchases to the Why Not You Foundation, another one of Wilson’s charitable endeavors, to provide food and career guidance for those in need.

Los Angeles-based manufacturer Hi-Tech Printing & Labeling Inc. says that brands big and small should be sure to take advantage of all marketing opportunities available to advertise their unique message and branding.

Hi-Tech Printing & Labeling Inc. says that while the most obvious locations to include a brand’s ethics are on the company’s website, online product descriptions, and in-store marketing, clothing tags, and labels are just as important and are often overlooked for their benefits.

The Los Angeles manufacturer adds that by including a brand’s message on fabric tags and labels, it reminds customers of the causes they’re supporting each time they wear a product, which helps to encourage future purchases as well.

Without a message’s integration on clothing tags, Hi-Tech Printing & Labeling Inc. says customers will only be reminded of the charitable connection if they actively visit a physical store or the company’s online shop. Even a big fan of a product is going to see clothing labels many more times than they are ever likely to see its website or advertising, says the manager.

For a brand’s message to remain visible over time, Hi-Tech Printing & Labeling Inc. says it’s important for clothing tags and labels to be made from high-quality materials that will not wear or fade for a long time. The Los Angeles manufacturer notes that product tags can only be effective if they can remain fully intact even after numerous wash cycles. Brands that invest in durable fabric labels demonstrate their attention to detail to customers.

Hi-Tech Printing & Labeling Inc. says that telling customers of a brand’s ethics is crucial for brand loyalty. Whether it’s sustainability or supporting a local community, customers are more likely to purchase products from a company whose mission they support. The Southern California company adds that oftentimes, individuals are more than happy to donate to a good cause; they just don’t know where to start.

By ensuring that a clothing brand’s message is clearly advertised across all marketing opportunities, including clothing tags and labels, customers will always remember the company and causes they’re supporting and where they can return to for more.

Readers interested in learning more about Hi-Tech Printing & Labeling Inc. and its offerings can call (213) 746-7772 or visit its website at https://www.fabriclabels.com.

​Leaux$teeze

Leaux$teeze is an up-and-coming streetwear collection. As an emerging brand, they possess an insatiable desire to bring uniqueness and originality back to fashion – one composition at a time. Most of their pieces will have a limited run and will only be offered for a short timeframe.

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