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Art by Heather Skovlund of 360 Magazine for use by 360 Magazine

Moving – The Atlantic

In this first volume of Remember the Internet, a series that tells a complete history of the Internet, one book at a time, journalist Ana Valens introduces us to the erotic gifs, hashtag fetish fan art, and sex worker resource blogs that combined to transform Tumblr into the vanguard of a user-generated sexual revolution. As she tells the story of her own online sexual and political awakening, Valens investigates how Tumblr’s technical architecture made it a convenient laboratory for social justice and sexual freedom, one that would ultimately clash with the government’s crackdown on sexuality online. 2021.

In the second Volume, Not just anyone can join the most elite Tori Amos tape trading webring of 1998. In a world before “search” and “social media,” teenage Megan Milks has what it takes, negotiating two-to-one trades of rare concert audio with some of the most intense “ears with feet” in the Toriverse, using their living room computer to navigate fandom friendships haunted with nascent queer meaning. In this new volume of Remember the Internet, Milks leads us through a world of bootleg concert recording on DATs and USEnet meetups, a world still inventing the rules for being with one another online: bring references, bring blanks.

Available September 21, 2021

In the third volume, Google Glass was supposed to replace phones and PCs, becoming the peripheral that turned the internet itself into a bodily function, making the instant overlay of real-time information into a new organic language. Where did everything go wrong? Was it the unchecked hubris of Big Tech, which had become addicted to solving problems that didn’t exist using grandiose solutions with prohibitive price tags? Was it a tone deaf marketing campaign that failed to take into account the secret loathing of Silicon Valley’s haughty elites? Or was it simply too early, a product before its time like the Palm Pilot or disco? Journalist Quinn Myers gets the inventors, users, developers, detractors, lovers, haters, models, and members all on the record in this slim new entry in the Remember the Internet series. NOT AVAILABLE FOR GOOGLE GLASS.

Available November 16, 2021

In the fourth volume, On Myspace, Noor al-Sibai is a scene queen: artfully curated and presented to rise to the top of the top 8. Off of it, she’s a teenager: dealing with trauma both personal and political, bad relationships, and understanding the ways in which the new world of social media is changing her relationship to each of these. In this new installment of Remember the Internet, Noor al-Sibai tells the story of growing up on Myspace as part of the first generation to come of age online.

Available Spring 2022

The Gnarled Branch illustration by Heather Skovlund for 360 Magazine

Q×A with The Gnarled Branch

Q&A with David Irvine from The Gnarled Branch

David Irvine is the multi-talented artist behind the Gnarled Branch. He is known for his imaginative ‘Re-Directed Paintings’, whimsical furniture, original paintings, painted burnt out light bulb ornaments, salvaged record paintings, and so much more. You can visit his Etsy shop here! You can see throughout his work that there is an interest with popular characters which brings life to the rural paintings he often re-directs. Irvine will match the original artist’s style within the painting or counter it intentionally, but he always leaves the original signature clear to see. There’s a story behind each of his works, including the painting “The Last Trick or Treater” which is one of Irvine’s favorites. Read on to learn more about David’s work, inspiration, and so much more.

What is your background – in addition, did your upbringing prompt a specific reference point within your work? Is your work informed by certain concepts or themes from your childhood, background, socioeconomic status, where you lived or were raised?

DI: I was fortunate to be raised by parents who appreciated all the arts. Going to see theatre shows, music performances, and gallery exhibits were always exciting. I was encouraged to develop with the visual arts and musically as well with regular music lessons and art lessons. They were at first concerned when I decided to pursue a career in the visual arts, as they knew it can be a real struggle – but were fully supportive and excited that I was accepted into art college to study illustration.

How does this impact how you see the world and create art?

DI: It’s no secret the art world can be very snooty, takes itself far too seriously and that is a real shame. In a lot of the genres that I do- I am always considering humor and fun as elements in a piece. Especially during these difficult pandemic times, art needs to uplift and provide smiles and not be staunch, same old -same old themes that have been done over and over.

Do you have an educational background or experiences that have contributed to your evolution as an artist?

DI: I studied illustration at Sheridan College, and throughout my childhood would occasionally take art lessons. The rest was experimenting and being self-taught with various mediums and medium combinations. I taught visual art to a wide range of ages through community night school and was an art tutor to a terrific student with special needs. Those were very memorable years.

What does your work aim to say?

DI: I do so many different genres of art, I think there’s a spectrum of what I want to communicate…. from making people laugh and feel good — to the darker, macabre work to scare and bring the viewer into a world that they may not feel comfortable being in… I guess I make art to get a reaction… not just creating something for its sole purpose is to look pretty and match the sofa.

Is there a particular artist that inspired you to pursue art?

DI: My grandfather was an accomplished amateur painter and I’d watch him work and see the pieces he did… maybe that was the first seed…Other than that I would always sign out art books from the library and soak in everything from master painters to illustrators and cartoonists who worked presently.

Whose techniques do you study or admire?

DI: There are so many — but in high school, I always enjoyed Ralph Steadman ink illustrations, Van Gogh for his boldness, Rene Magritte for the unique and surreal visuals … Currently I’ll search through websites like Tumblr or magazines like Juxtapoz and discover artists both old and new who mix unusual mediums or have their own unique style.

How do you cultivate a collector base?

DI: When I first started as a fine artist, I didn’t have a computer- the internet wasn’t a thing yet, so I was reliant on physically going to galleries and public places to show my work. From little gift or record shops to restaurants and cafes. Now with technology, it’s just a matter of updating and refreshing social media, submitting articles to websites, or being lucky and being featured by a blog, website, or podcast…it all helps and a lot more convenient to be able to post an instructional video from home, or post new work in progress photos to a website, than to lug workaround or mail promo packages out to land a show. Once a collector is on board, having top-notch customer service skills and excellent communication is key…

What inspires you to paint?

DI: I’ll have a lot of eureka moments as I’m sketching or planning out new works or series….and I have to then see that eureka image come to fruition. It would drive me bananas having a good idea sitting there on a page and going nowhere. As well it is my chosen job- so those bills must get paid.

How do you look for new ways to challenge yourself?

DI: I get bored very easily… so challenges are always put in place to not get bored. Every artist has a spectrum of color they usually gravitate to when creating a piece…I like to switch things up and use the colors I don’t normally use or come up with different color combinations/ mixing. I’ll even wear tinted sunglasses so the colors I think I’m using wind up making happy accidents when I look at the piece without the sunglasses. Using oil pastels with acrylic paint… various types of inks and papers …are many variables that can be used to break away from regular tendencies when approaching a piece.

Do you have a favorite painting that you have completed? If so, can you tell us the story behind it?

DI: I did a solo show a few years ago with Halloween as the main theme. A few favorite paintings came out of that show including one called the Last Trick or Treater. It showed a bird’s eye view looking down onto an old tyme small hamlet, and one child in a ghost costume running down a street with a lantern. I think I captured the quiet of the night, and the bit of panic the boy was having as he was quickly trying to get home.

What inspired Re-Directed painting for you?

DI: When I first started as a fine artist, I had very little money and art supplies and framing was expensive. I would frequent yard sales and thrift shops to purchase old frames, lithographs on board, and existing canvas prints to paint over and frame. Around 2009 I started to paint weird imagery in an existing piece and then later one piece my Mom was getting rid of was a seascape -where I had the immediate vision of two reapers playing with a beachball. I painted them in, shared them on social media and things snowballed rather quickly from there. I came up with the term re-directed as I used that as a tag and hoped people would begin to associate it with me…and it worked! Other people now use that term – which is fine… I prefer that to ‘Improved Painting’…as I never meant to demean the original artist. All these redirected pieces were salvaged and unwanted and quite likely wind up as landfill. I hate waste and seeing potential thrown away. This was just another method to upcycle. I’ll spend considerable time touching up the piece from scratches, buffs or sun/ water damage then I’ll add in my own visions. ..never covering the signature of the original artist. Research is always done prior to any painting to insure it’s not of significant value. I rarely work on originals, always lithographs, canvas prints, or anonymous paint by numbers.

Is there anything that you would like to add?

DI: Even though most know my work through my ongoing Re-Directed thrift art series, I look forward to continuing my upcycling work (hand-painted ornaments using salvaged burnt-out light bulbs, pop art paintings on discarded, damaged vinyl records, beer cap pins, and redoing/painting discarded wooden furniture…) and preventing landfill.

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Photo Credit: David Irvine
Photo Credit: David Irvine
Photo Credit: David Irvine
Photo Credit: David Irvine

Yoshi Flower releases New Song and Video

Yoshi Flower comes back with the latest track “Validation”, out now on Rock Mafia/Interscope Records. Earlier this year Paper Magazine named Yoshi Flower as one of their 100 names worth getting to know in advance. Check out the video shot in Southern California, HERE

The up-tempo, electronic/trap tune begins with Yoshi delicately singing “you’re so beautiful to me, can’t you see,” however, the song is not as sweet as his voice sounds. His lyrics debate the constant feeling we seek out more than ever in the era of social media – “validation.” Although the internet allows us to easily connect with others and access endless information, the dark side can be unsettling. Yoshi goes on to sing “I just spent a ticket on these new dress clothes, you’re not impressed though…just searching for validation…” The nostalgic visual, directed by Alex McDonnell, serves as a metaphor for how everything comes full circle. We’re all on a constant ride of wanting acceptance from one another. Yoshi ends the track the way he began, singing, “but you don’t need no validation. Baby ‘cause, you’re so beautiful to me, can’t you see.”

Last year Yoshi Flower signed to Interscope Records, released his debut mixtape titled, American Raver, toured with blackbear, Elohim, SG Lewis and opened for Dua Lipa. This year, he played his first 5-city headline tour, a string of showcases at SXSW and just last week, wrapped up a sold-out tour opening for K-Rap group, Epik High. Additionally, he released “Dirty Water,” which premiered on HYPEBEAST and led to L’Officiel calling the track a “demonstrative of Flower’s ability to transcend multiple genres of music, as he continues to elevate his eclectic sound by blending hip hop with electronic-pop, creating music that is not only of the moment but is uniquely his.” Yoshi continues to work on new music and is set to play Lollapalooza in August.

Follow Yoshi Flower on Instagram, FacebookTwitter, and Tumblr

Listen to Yoshi Flower on Soundcloud

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Instagram likes for sale which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.

DUCKWRTH DROPS ‘BOY’ MUSIC VIDEO

Critically acclaimed Los Angeles rapper DUCKWRTH uncovers the music video for his latest single “Boy” today.

Watch it HERE.

Rapping upside down, Duckwrth weaves a compelling tale over a sonic backdrop brought to life by bright visuals intercut with an unflinchingly intense chase scene. Conceived as a story by DUCKWRTH and Mettenarrative, the cinematic clip lives up to his reputation as the game’s most intriguing new outlier.

Highsnobiety wrote, “DUCKWRTH’s an XTRA UUGLY Mixtape was among our favorite under the radar hip-hop releases of last year, a collection of sharply-honed songs that fully displayed why the LA-based rapper has so rapidly built a devoted a fanbase.”

“Boy” stands out as the latest single to be released from his applauded 2018 project an XTRA UUGLY Mixtape—available now.

Paper recently praised him writing, “The rapper, for lack of a better descriptor expertly blends hip hop, funk and rock to create a truly eccentric and undisputedly unique sound (think Outkast meets N.E.R.D. meets something entirely out of this world.

Since the release of his sophomore project, an XTRA UUGLY Mixtape, in November, “Duckwrth hit the ground running.” (XXL) He toured North America alongside Rich Brian, performing more than 30 shows in less than two months. He collaborated with Urban Outfitters for an exclusive in-store release of his ‘BOY’ t-shirts and XTRA UUGLY cassette tapes, as well as connected with the brand for a special live performance at Space 1520 in Hollywood. He dominated headlines at SXSW in Austin, where he was named one of the festival’s best new artists by Paste Magazine and blessed the lineups of 10 showcases including Pandora, VEVO, Tumblr and Clash Magazine. While Duckwrth has been on the road, his music has continued to grow with tracks like “I’m Dead” ft. Sabrina Claudio and “Rare Panther + Beach House” combining for over 3M streams on Spotfiy. His Michael Jackson-inspired music video for “MICHUUL.” has racked up nearly 500K views and the track was featured on HULU’s Mary Kills People and in EA Games’ Need For Speed. Duckwrth’s music also recently received placements on HBO’s Bill Maher, ESPN’s Music of the Month and Amazon Music’s Q1 Radio Campaign. With recent profiles by ILY Mag, i-D, Clash Magazine and Afropunk, upcoming festival appearances at Bonnaroo, Westward Festival and Afropunk, and more new visuals on the way, Duckwrth is showing why he’s been called “LA’s newest, and arguably soon to be best export.” (Paper Mag)

HARD – WIRED

 

Photo: Catherine Asanov (@catherineasanov)

 

Model: Alexandra Mathews (@alexandramathews)

 

Makeup: Barbara Yniguez Redman (@barbarawhodoesmakeup)

w/ STATE Artist Management

 

Hair: Carina Tafulu (@hairbycarina)

using Sebastian Professional

 

Pub: 360 Magazine (@360Magazine)

 

Editor: Vaughn Lowery  (@vaughnlowery)

 

 

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