Posts tagged with "market"

Dolores Cortés by Dolores Cortés via 360 Magazine

MBFWMADRID × Dolores Cortés

Dolores Cortés is the successor of a family tradition of more than seventy years in the manufacture and design of women’s swimwear, dating back to a time before the existence of current elastic fabrics.

Picking up this tradition, Dolores Font Cortés, began in the 80s to design swimwear collections. She produces her models in her own workshop, adopting the name Dolores Cortés as the signature of her designs, in homage to her mother. This experimental vision is evident in the firm’s swimsuits, whose origins date back to the 1950s, when the designer’s mother, Dolores Cortés, designed and created these pieces by hand.

Thus begins a new stage for the designer, with the aim of assimilating fashion thinking to the technical requirements of the product, creating and designing innovative collections in which the swimsuit is a trend product.

In this new collection presented in pavilion 14 of Ifema within the framework of Madrid Fashion Week, the juxtaposition of graphics and abstract motifs stands out. The designer has presented this new swimwear collection with prints conceived as pictorial fabrics or textile paintings in their most luminous version, as opposed to the mixtures between black and white and the play of shades of warm and cold tones, establishing a rich and varied colorimetry.

The term swim couture is present in the crochet details that adorn many pieces, which achieve a renewed aesthetic. In addition, the accessories (large bracelets and earrings) designed in resin, are colorful and complete the swimwear look, impregnated with a boho aesthetic through the printed scarves that adorn the hair of the models. To see the collection line, click HERE.

Today, Dolores Cortés’s designs are present in the national and international market through warehouses and her own stores. In 2017, the company Dolores Font Cortés S.A was awarded the National Award for Small and Medium Enterprises in the Fashion Industry, given by Queen Letizia of Spain.

BEHIND THE CATWALK

DOLORES CORTÉS FASHION SHOW

For more information click HERE

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Article: Andrea Esteban

Yogurt Illustration via 360 MAGAZINE

6 Common Misconceptions about Probiotics

Many people tend to have mixed reactions to probiotics because of a few myths and misconceptions surrounding them.

Today the market is flooded with an endless variety of supplements which can create confusion in consumers.

Probiotics are available in almost every pharmacy and most grocery stores since they have become a popular addition to people’s diets.

However, they are often advertised incorrectly which can result in people receiving incorrect information about them.

1. I Get Enough Probiotics From My Diet

Most people tend to think that certain food items in their diet like yogurt are good sources of probiotics. But this is not always the case.

The bacteria used in the production of yogurt is usually cow bacteria which doesn’t stay in your gut and leaves your body when you excrete.

Many yogourt brands include ‘live and active’ cultures in their ingredient list but this isn’t true all the time.

For yogurt to be classified as probiotic, it must contain clinically tested probiotic strains of live bacteria which are still alive by the expiry date.

Other fermented food items like Sauerkraut and Kombucha are made using live and active bacteria. However, these items usually go through a long shelf life period before they reach consumers and the bacteria will already be dead by then.

If some bacteria do manage to reach your stomach, the acidic environment may prevent them from being fully effective in your body.

For this reason, food items that are considered ‘probiotic’ cannot be trusted to give the same results as probiotic supplements.

2. Probiotics Are Necessary Only If I Am Taking Antibiotics

People who are prescribed antibiotics are usually recommended to pair them with probiotics.

This is because they help prevent conditions like diarrhea, and secondary infections, ease symptoms of irritable bowel syndrome and restore your gut microbiota.

However, the statement that probiotics are only useful if you are taking antibiotics is false.

Several other factors can affect the useful bacteria in your body, some of them being unhealthy eating habits, consumption of alcohol, stress, smoking and certain physical activities.

These lifestyle habits not only affect the bacteria in your gut but the ones in your mouth as well. A lack of helpful bacteria can lead to oral conditions like cavities and plaque buildup.

Taking good quality probiotic supplements can help replenish this bacteria and help improve your dental health.

Smile Brilliant has some of the best quality dental probiotics tablets on the market which are designed to replenish healthy bacteria in your mouth for healthier teeth and immune systems.

Their tablets are backed up with clinical research and specially formulated to support the oral microbiome.

3. All Probiotic Supplements Are The Same

This is a very common conception about probiotics which is not true.

Different probiotic supplements will offer different combinations of beneficial bacteria which are strain-specific and disease-specific.

For example, certain probiotic supplements are curated to help treat a certain condition that other probiotic supplements might not be effective in treating.

Some probiotic supplements contain only a single strain of bacteria while others may contain a combination of different strains.

4. Probiotics Should Be Refrigerated

Not all probiotics should be refrigerated.

The manufacturing process will determine whether a certain probiotic product should be refrigerated and if required, it will be specified in the storage instructions.

However, it is recommended to keep all probiotic products in a cool and dry place since many probiotic strains of bacteria cannot tolerate heat.

5. Probiotics Can Help Prevent Colds

There is very little evidence to suggest that probiotics can help in the effective prevention of colds.

Although many people have experienced a reduction in severity and duration of colds while taking probiotics, there are no verified high-quality trials to prove this.

6. Probiotics Which Have More Bacteria Are More Effective

Just because a probiotic product lists a higher number of bacteria compared to other probiotics doesn’t necessarily mean it is more effective.

Certain strains need lower amounts of bacteria to work more effectively.

Instead of focusing on the number, pick a probiotic product backed by clinical studies.

Conclusion

Probiotic supplements can have several health benefits, but there may be some contraindications. Make sure you research your particular condition to find out which kind of probiotics are best suitable for you. Avoid relying on unverified sources while making a purchase decision.

ComplexCon is Back!

By: Krishan Narsinghani

ComplexCon returns to Long Beach, CA this November 6-7 for two unforgettable days of shopping, performances, drops, food and reconnecting safely.

ComplexCon is the largest pop culture festival and exhibition in the world! A place that brings together music, lifestyle, art, sports, innovation, activism, and education. The two-day festival is the epicenter for tens of thousands of the world’s most active, influential, and engaged individuals. Guests in attendance will be able to shop hundreds of exclusive releases from the most sought after brands such as, Adidas, Kerwin Frosts, and Hello Kitty.

This year’s hosts are J Balvin and Kristen Noel Crawley, and the weekend will close with a live performance by ASAP Rocky

Over the weekend there will be in-depth conversations led by influencers and celebrities, art exhibits, food, brand activations, interactive technology, and much more. 

ComplexCon is a one-of-a-kind experience that brings together creators and audiences to celebrate culture, spark creativity, and foster community. We look forward to having you here.  

ComplexCon 2021 Recap Day 1

Day 1 was led with in-depth conversations, led by influencers and celebrities, art exhibits, food, brand activations, interactive technology, and much more. The day featured appearances by celebrities such as J Balvin, Lil Yachty and Gunna. Crowds flooded the floor for DJ sets by Zack Bia, Kitty Cash and Siobhan Bell. 

Adidas had an impactful start to the weekend with multiple activations and giveaways on the floor with top brands and talent. Adidas in collaboration with Prada constructed a interactive cube, which they are raffling off 10 pairs of their Adidas x Prada Re-Nylon. The multi-hyphenate talent Kerwin Frost, who has created “Kerwin’s Castle,” had a slew of celebrity appearances and raffle giveaways. 

J Balvin at ComplexCon covered by 360 MAGAZINE photographed by Armen Kelechian
Photographed by: Armen Kelechian

ComplexCon 2021 Recap Day 2

Day two of ComplexCon was nothing short of entertaining. With appearances from former NBA star, Dwayne Wade (at Lining), podcast sessions, a lagoon of food trucks and more. 

Hip-hop artist, Trinidad James, promoted his shoe collection in collaboration with Saucony. His brand Hommewrk is also spotlighted alongside the new crimson painted sneaker. Streetwear brand Babylon hosted a roulette table for attendees to play on in addition to a slot machine and pinwheel for prizes. Hello Kitty seemed to have a large presence at the event with multiple carnival inspired attractions including a ferris wheel perfect for a Fall day.

A$AP Rocky performed his iconic debut album LIVE. LOVE. A$AP for the first time, celebrating ten years since its release, as well as recent hits. With Rihanna cheering him on next to the stage, Rocky closed out the convention reminiscing through his career over the years and climbing a twenty-five foot pillar to top it off. 

Full lineup.

Hello Kitty
Cards and Dice illustration by Heather Skovlund for 360 Magazine

Global Card Game Market

Global Card Game Market to Hit $6.8B Value by 2025

Over the years, the global card game market has witnessed steady growth and acceptance among players, despite huge competition from digital entertainment sources. However, as millions of people started spending more time indoors amid the COVID-19 lockdowns, the entire sector surged in 2020, with revenues rising by 16% YoY to $5.6bn.

According to data presented by 123scommesse.it, after a slight drop in 2021, the global card game market is expected to continue growing and hit a $6.8bn value by 2025.

Revenues to Jump by 23% in Four Years

The main product in the card game market is a card deck that comes in many varieties. Besides standard decks, the segment includes individual decks for games like Uno, Tarot, or Lexicon and collectible and trading card games like Yu-Gi-Oh! and Magic: The Gathering.

Between 2012 and 2017, the revenues of the global card game market jumped by 50% to over $4.1bn, revealed the Statista Consumer Market Outlook. The steady growth continued in the following years, with revenues rising to $4.8bn in 2019, a 17% increase in two years.

However, as lockdowns forced people across the globe to spend more time indoors, revenues jumped by 16% YoY to $5.6bn in 2020, the most significant annual increase so far.

The Statista data indicate the global card game market is set to witness a slight contraction this year, with revenues slipping to just under $5.6bn. However, this figure is expected to jump by 23% in the next four years, with the entire market reaching over $6.8bn value.

China and US to Generate One Third of Total Card Game Revenues in 2021

Analyzed by geography, China represents the world’s largest card game market, expected to generate $1.2bn in revenue, a slight increase compared to last year. However, statistics show that the Chinese market grew by 18% since the pandemic stroke. By 2025, Chinese card game revenues are expected to jump to $1.5bn.

The Indian market, as the second largest globally, is forecast to hit $706 million in revenue in 2021, up from $694 million in 2020. In the next four years, this figure is set to reach almost $980 million.

The US card game market, as the third largest globally, is forecast to generate $623 million in revenue this year, down from $637 million a year ago. However, the US market is expected to continue rising in the following years and hit $682 million in value by 2025.

Read the full story here.

Automobile illustration by Heather Skovlund for 360 Magazine

GKN Automotive Appoints New President

GKN AUTOMOTIVE APPOINTS NEW PRESIDENT OF CHINA BUSINESS

  • GKN Automotive signals its ambitions for growth in China with new leader of China business
  • Asia Pacific and China automotive expert Shaoling (Charlie) Qiu announced as new President GKN Automotive China
  • GKN Automotive is the global leader in Automotive drive systems and the supplier of choice for 90% of global car manufacturers

GKN Automotive, the global leader in drive systems, has announced Shaoling (Charlie) Qiu as the new President GKN Automotive China, effective from 1 May.

Shaoling (Charlie) Qiu, who will be reporting directly to GKN Automotive CEO Liam Butterworth and based in Shanghai, is joining from Thyssenkrupp Automotive where he was CEO of its Asia Pacific region and in charge of its China business division. This follows an extensive career in the automotive industry including four years serving as President Dayco China.

Liam Butterworth, CEO GKN Automotive “China is a critically important market for us, and Charlie is joining GKN Automotive at the perfect time. He will be leading our ambitious strategy to continue growing our business in the world’s largest car market.

“Our advanced e-powertrain technologies make us perfectly placed to take advantage of China’s growing appetite for electrified vehicles. We are also intent on boosting our world-leading Driveline business, working with our joint-venture partner HASCO. Charlie has the experience and leadership to help us achieve those goals and I look forward to working closely with him.”

Shaoling (Charlie) Qiu “I am honored to be joining GKN Automotive, working with Liam and the rest of his leadership team. It is a world-leading business, with a tremendous history of innovation and an impeccable reputation with global car manufacturers.  With GKN Automotive’s advanced technologies and unrivalled ability to collaborate with car makers, we have a terrific opportunity to rapidly expand in China. It will be an exciting challenge.”

Pandemic Real Estate Trends

5 Massive Real Estate Trends Created by the Pandemic

By: Polina Ryshakov, Director of Valuation at Sundae

Coronavirus has had a huge impact on a number of demographic and home buying and selling trends. Here are 5 of the most noteworthy shifts. The coronavirus pandemic upended daily American life in countless unpredictable ways. Real estate was no exception. Some of the ways in which the pandemic affected housing reshape how we think about homeownership and hint at larger economic shifts down the line.

First-time buyer demographics prior to 2020

The median age of first-time homebuyers was around 33 before the pandemic started. This is the oldest age recorded since 1981 when the median age of first-time homebuyers was 29. As homeownership is commonly considered a gateway to wealth creation and a key piece of the American dream, an older average first-time buyer age could reflect a lack of economic opportunity for young people. Over the past few decades, there were several factors behind the extra four years it takes on average to buy a first home.

Contributing factors include:

  • A skyrocketing increase in college tuition
  • Delay in household formations (i.e., having children later)
  • Rapid home appreciation causing a lack of affordability
  • Other key demographic trends predating the pandemic

The median age of repeat buyers increased even more rapidly between 1981 and 2020, going from 36 to 55. As with first-time home buyers, multiple interesting factors drove this trend. For example, some studies claim that baby boomers prefer to age in place, identifying 3.6 million unoccupied rooms owned by baby boomers, thus contributing to the housing shortage.

But it’s not that simple.

Since 1980, wage growth hasn’t kept up with inflation for over 50% of American workers. Meanwhile, the dot.com bust and the Great Recession dropped S&P levels 43% and 48%, respectively, which also reduced home equity at a similar level. These essentially trapped boomers because they owed more on their homes than they could get for them, while at the same time suffering hits to their overall wealth. The Great Recession also created an opportunity for older Gen Xers and boomers with cash to purchase investment properties. As home prices dipped following the bubble bust, Americans seized their chance to buy properties for passive income, and with more distressed properties for fix and flip opportunities, real estate became a more popular way for people above-median home-buying age to create wealth, thus contributing to the increased repeat buyer age. The biggest jolt in demand is yet to come

The largest age bracket among millennials, which adds up to nearly 10 million people, has been turning 30 over the last two years. This is the milestone age of starting a family and buying a home; their home-buying appetites are already starting to show. According to the NAHB Trends Report, between the fourth quarter of 2019 and that of 2020, the number of millennials and Gen Xers actively searching for a home increased dramatically, from 46% to 65% and 43% to 57%, respectively. The relative numbers of Gen Zers and boomers remained essentially flat, with 42% and 32% looking for a home, respectively. With this demographic backdrop, and the continuing economic and social fallout from the coronavirus, what are we likely to see over the remainder of 2021 and beyond?

Trend #1: Median age of first-time homebuyers will decline

Millennials’ desire to own a home has been long debated. A number of long-term trends put millennial homeownership on the backburner:

Interestingly, the COVID-19 pandemic created an attractive new opportunity for this demographic cohort. Several things came together: immediate demand for more space with the need to work from home, record low-interest rates that translate to lower monthly mortgage payments, and the last piece of the puzzle, increased savings. While staying home, there is no need to buy new clothes or daily Starbucks. There is no going out after work or on weekends, and a lot less travel, for work or pleasure. In fact, the virus even put a pause on paying off college debt, since it became a COVID-19 Relief option. The bottom line is that more people will have the ability and interest to buy a house, sooner than they were before.

Trend #2: Median age of repeat home buyers will decline

The median age of repeat home buyers is likely to decline immediately post-pandemic but will revert to the pre-pandemic increasing trend quickly. The average tenure of homeownership continued to increase and was over 8 years at the end of 2020, up from 4 years in 2007, before the Great Recession. Assuming the median age of the typical “move up,” or second-time home buyer is roughly 40 years old (given the simple math of 33 + 8), a median repeat buyer age around 55 means that a lot more people in their 50s, 60s, and 70s are acquiring third, fourth, or even fifth properties. One of the factors behind the dramatic age increase in repeat buyers since 1981 is the growing popularity of real estate as an investment. During the Great Recession, mom and pop investors who had cash and solid credit were able to build their rental income portfolios by capitalizing on depressed home prices and strong rental demand from distressed homeowners.

Another factor is the baby boomer generation born between 1940 and 1964 has been downsizing. According to the latest Census data, many baby boomers will be single in retirement. Almost a third of men and over half of women are unmarried at 65 or older. With the onset of the pandemic, city dwellers who could work remotely and whose kids started going to school virtually began looking for bigger houses and open spaces in rural areas. With interest rates at historic lows, amid the pandemic, it became a strangely perfect time to buy a dream vacation home away from major Metropolitan Areas. The annual rise in second-home mortgage applications is more than double the increase in mortgage applications for primary homes, with demand-driven primarily by families with kids. Aside from vacation homes, working, learning, dining, working out, and self-entertaining at home created the need for more space and put a larger value on the fourth bedroom or larger back yard.

Trend #3: Length of the home search process increased and will keep increasing

Lack of supply sets the trend for buyers to view fewer homes while the home purchase process itself is increasing. Tight inventory results in fewer homes on the market and buyers must search longer for the right home. With fewer homes available, there are fewer homes that fit the buyers’ requirements coming on the market. On top of that, in the Housing Trends Survey the number one reason 40% of home searchers cited, is being outbid by other offers as opposed to not being able to find an affordably priced home, which is a big difference from 19% of home searchers a year ago.

Trend #4: Fewer sacrifices will be made to purchase a home

Financial experts recommend having three to six months’ worth of expenses saved up in an emergency account. But at the end of 2019, according to GoBankingRates survey, 69% of Americans have less than $1,000 in savings. The personal savings rate or amount people are saving as a percentage of their disposable income, soared to 33% in April of 2020. That was the highest savings rate recorded since BEA started tracking it in 1959. People realized the importance of having emergency funds and at the same time, stimulus payments and tax refunds have been distributed to help build up a reserve. Per Generational Trend Report from NAR, in order to save for a down payment, homebuyers had to cut spending on non-essential items, entertainment, clothes, vacations, get a second job or sell a car. But with severe limitations on how money can be spent, savings built up on their own.

Trend #5: Fewer repeat buyers will compromise on the top four reasons

With so few homes for sale, the additional risks of holding an open house to sell their own, and having crowds doing walkthroughs, move-up buyers are likely to stay put unless a property that meets most of their needs is identified and won in a bidding war. Not only have public health concerns necessitated virtual tours, but homebuyers are getting savvier with online tools. Even before the pandemic, 93% of homebuyers used the internet as a resource in their home search, according to the NAR. Sellers are having to keep up with the trends, too.

Further Reading: Real Estate Shifts to Accommodate Customers in a Virtual Age

What will be the big theme for 2021?

To start, a massive fear of missing out.

The headlines of every major media outlet are screaming about continuous home price appreciation. The thought of home prices reaching the point of being out of reach while interest rates have nowhere to go but up will be the end of the last opportunity to buy that first, or second, or even an investment property.

With a tight, low-inventory market dipping under 2 months of supply, the strongest contract activity in a decade, and historically low-interest rates, buyers’ fear is well-founded and likely to only get worse.

But don’t take our word for it.

Green Car illustration done by Mina Tocalini of 360 MAGAZINE.

Tesla Hits $460Bn in Market Cap

Tesla Hit Over $460Bn in Market Cap, Seven Times More than Ferrari, Porsche and Aston Martin Combined

The coronavirus outbreak has affected many industries, but the automotive industry is among the hardest hit. After carmakers stopped production and dealerships closed showrooms amid COVID-19 lockdown, global car sales slumped worse than ever before. However, the luxury car market was generally less affected by the financial downturn caused by the coronavirus pandemic.

According to data presented by StockApps.com, the market capitalization of the world’s most valuable car company, Tesla, hit over $460bn this week, almost seven times more than Ferrari, Porsche and Aston Martin combined.

Tesla Market Cap Soared 513% Since January

The 2020 has been a fantastic year for Tesla (NASDAQ: TSLA), despite the COVID-19 effects on the global automotive industry. The company’s stock price surged by nearly 200% in the last three months and they’re up about 500% on the year, despite a 4.9% revenue drop in the second quarter of 2020.

One of the reasons for such a premium valuation is Tesla’s ability to convince investors that it’s much more than just an automaker, and plans to make its vehicles capable of deploying into an autonomous “robotaxi” ride-sharing service prove that.

In December 2019, the market cap of the world’s most valuable car company stood at $75.7bn, revealed the YCharts data. By the end of the first quarter of 2020, this figure rose to $96.9bn, despite the COVID-19 crisis. Statistics show Tesla market cap surged by 107% in the next three months reaching $200.8bn value at the end of June. At the beginning of this week, it jumped over $460bn, which is four times the IBM market cap. Since the beginning of the year, the Tesla market cap has soared by 513%.

Ferrari Market Capitalization Rose by $7.1bn in 2020

The disruptions of the COVID-19 pandemic caused a substantial hit to the Italian supercar maker Ferrari (NYSE: RACE), who was forced to close its factories for seven weeks. The Q2 2020 financial report revealed a 42% plunge in revenue year-on-year and halved shipment of vehicles due to both production and delivery suspensions.

The company also narrowed the range of its full-year profit guidance with the estimated revenue of more than €3.4bn, compared to previous guidance of €3.4bn to €3.6bn, and the adjusted earnings before interest, tax, depreciation and amortization of between €1.07bn and €1.12bn.

Nevertheless, the Italian luxury carmaker has performed better than most other car manufacturers and remains confident of a bounce-back in the second half of 2020 thanks to its strong order book.

In December 2019, the market capitalization of the Italian luxury carmaker touched nearly $41.2bn. After the Black Monday crash in March, this figure dropped to $38.7bn. However, the second quarter of 2020 witnessed an increasing trend, with the Ferrari market cap rising to $42.3bn in June. Statistics show the company’s market capitalization stood at $48.3bn at the beginning of this week, a 17% increase since January.

Porsche and Aston Martin Market Cap Plunged in 2020

While Tesla and Ferrari’s stocks performed well amid the coronavirus crisis, other leading luxury sports car manufacturers witnessed a plunge in their market capitalization since the beginning of the year.

Statistics show the combined value of shares of Porsche dropped by 19% in the last eight months, with the figure falling from $23.1bn in January to $18.7bn this week.

The financial results for the first half of the year revealed the German automaker’s sales decreased by 7.3% year-on-year to €12.42bn. The company recorded an operating profit of €1.2bn, while deliveries in the first six months of 2020 dropped by 12.4% globally to under 117,000 vehicles.

Statistics show Aston Martin (LON: AML) more than quadrupled its operating loss for the first six months of 2020 after a sharp fall in sales and revenue amid the COVID-19 pandemic. The British sports car manufacturer sold just 1,770 vehicles in the first half of the year, while total retail sales stumbled to £1.77bn, a 41% plunge year-on-year.

Moreover, the company’s market capitalization halved in 2020, with the combined value of stocks falling from $1.6bn in January to $760.2 million in August.

Bitcoin, Vaughn Lowery, 360 MAGAZINE, szemui ho

The Covid-19 Effect on Cryptocurrency

Delta.App CEO: Investors Going Back into Crypto as a Hedge Against Depreciating Dollar

In a recent interview with InsideBitcoins.com Delta.App Chief Executive Officer Nicolas Van Hoorde revealed that investors were going back to digital assets as a hedge against the depreciating dollar. According to Hoorde, this is a reaction towards the current market uncertainty.

All sectors facing volatility.

During the interview, the chief executive officer noted that there is extreme market volatility across all sectors. According to Hoorde:
“However, we are seeing some investors on eToro going back into crypto as a hedge against a depreciating dollar, caused by the unlimited quantitative easing measures the US Fed announced a couple of weeks ago.”

Ahead of the upcoming Bitcoin halving event, the chief executive noted even with the halving process, Bitcoin and the crypto sector remains volatile. Hoorde affirmed that with maturity concerning regulations and increased adoption rate it will be much easier for people to understand the crypto sector.

On Facebook’s Libra project, Hoorde stated that he was confident the social networking giant would enter the cryptocurrency space but after meeting all regulatory requirements.

Hoorde also commented on institutional investors joining the crypto sector. He asserted that institutional investors are increasingly taking part in the digital asset sector based on the fact that the ‘wild west’ period for the crypto market seems to be over. Already central banks are carrying out studies on how the full blockchain potential can be unlocked.

Read the full interview here:

Alejandra Villagra, CBD, 360 MAGAZINE

High Times × Trading Symbol

HIGH TIMES ANNOUNCES TRADING SYMBOL AHEAD OF PLANNED LISTING

Hightimes Holding Corp., the owner of High Times®, the most well-known brand in cannabis, has announced that it has been approved for trading and has received its ticker symbol from FINRA. Upon completion of certain regulatory formalities, Hightimes will trade under the symbol “HTHC.”

The company, which is presently conducting a Reg A+ IPO, has garnered over $20,000,000 in investments from more than 25,000 shareholders. The High Times organization believes the ticker HTHC, an acronym for Hightimes Holding Corp., best identifies the company’s next chapter. The company polled its investors to decide the company’s ticker, receiving over 82% in support of the HTHC symbol.

“We’re extremely excited to shortly complete our Regulation A + process and commence trading – this approval for trading has been a long time coming! The support from our shareholders has been overwhelming, and this was really a decision which we sought input from our over 25,000 investors,” said Adam Levin, Hightimes Holding Corp.’s Executive Chairman. “We have an incredible community of investors who are actively engaging with our brand, and our community is growing by the day!”

“What better way to enter the public markets than crowdsourcing our ticker? This was truly a community decision. We wanted to open this up to our shareholders as this will be a symbol that defines us all for years to come,” Hightimes Chief Executive Officer Stormy Simon noted. ”

Mr. Levin continued, ”We believe that the Hightimes Regulation A+ investment campaign has proven to be one of the most successful offerings of its type – across any industry.”

This marks the last opportunity to become a shareholder ahead of the company’s listing on the public markets.

Interested investors are encouraged to visit hightimesinvestor.com to view the High Times offering circular. You can also email investor@hightimes.com or call 1 (833) BUY-HTHC (833-289-4842). View our latest Regulation A+ offering circular and our SEC filings HERE and HERE.

About High Times
For more than 45 years, High Times has been the world’s most well-known cannabis brand – championing the lifestyle and educating the masses on the benefits of this natural flower. From humble beginnings as a counterculture lifestyle publication, High Times is evolving into a cannabis retailer, hosting industry-leading events like the Cannabis Cup and the High Times Business Summit, while providing digital TV and social networks, globally distributed merchandise, international licensing deals and providing content for its millions of fans and supporters across the globe. In the world of Cannabis, High Times is the arbiter of quality. For more information on High Times visit hightimes.com

HIGH TIMES SOCIAL MEDIA:
Facebook | Instagram | Twitter

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Instagram likes for sale which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.