Posts tagged with "market"

Cards and Dice illustration by Heather Skovlund for 360 Magazine

Global Card Game Market

Global Card Game Market to Hit $6.8B Value by 2025

Over the years, the global card game market has witnessed steady growth and acceptance among players, despite huge competition from digital entertainment sources. However, as millions of people started spending more time indoors amid the COVID-19 lockdowns, the entire sector surged in 2020, with revenues rising by 16% YoY to $5.6bn.

According to data presented by 123scommesse.it, after a slight drop in 2021, the global card game market is expected to continue growing and hit a $6.8bn value by 2025.

Revenues to Jump by 23% in Four Years

The main product in the card game market is a card deck that comes in many varieties. Besides standard decks, the segment includes individual decks for games like Uno, Tarot, or Lexicon and collectible and trading card games like Yu-Gi-Oh! and Magic: The Gathering.

Between 2012 and 2017, the revenues of the global card game market jumped by 50% to over $4.1bn, revealed the Statista Consumer Market Outlook. The steady growth continued in the following years, with revenues rising to $4.8bn in 2019, a 17% increase in two years.

However, as lockdowns forced people across the globe to spend more time indoors, revenues jumped by 16% YoY to $5.6bn in 2020, the most significant annual increase so far.

The Statista data indicate the global card game market is set to witness a slight contraction this year, with revenues slipping to just under $5.6bn. However, this figure is expected to jump by 23% in the next four years, with the entire market reaching over $6.8bn value.

China and US to Generate One Third of Total Card Game Revenues in 2021

Analyzed by geography, China represents the world’s largest card game market, expected to generate $1.2bn in revenue, a slight increase compared to last year. However, statistics show that the Chinese market grew by 18% since the pandemic stroke. By 2025, Chinese card game revenues are expected to jump to $1.5bn.

The Indian market, as the second largest globally, is forecast to hit $706 million in revenue in 2021, up from $694 million in 2020. In the next four years, this figure is set to reach almost $980 million.

The US card game market, as the third largest globally, is forecast to generate $623 million in revenue this year, down from $637 million a year ago. However, the US market is expected to continue rising in the following years and hit $682 million in value by 2025.

Read the full story here.

Automobile illustration by Heather Skovlund for 360 Magazine

GKN Automotive Appoints New President

GKN AUTOMOTIVE APPOINTS NEW PRESIDENT OF CHINA BUSINESS

  • GKN Automotive signals its ambitions for growth in China with new leader of China business
  • Asia Pacific and China automotive expert Shaoling (Charlie) Qiu announced as new President GKN Automotive China
  • GKN Automotive is the global leader in Automotive drive systems and the supplier of choice for 90% of global car manufacturers

GKN Automotive, the global leader in drive systems, has announced Shaoling (Charlie) Qiu as the new President GKN Automotive China, effective from 1 May.

Shaoling (Charlie) Qiu, who will be reporting directly to GKN Automotive CEO Liam Butterworth and based in Shanghai, is joining from Thyssenkrupp Automotive where he was CEO of its Asia Pacific region and in charge of its China business division. This follows an extensive career in the automotive industry including four years serving as President Dayco China.

Liam Butterworth, CEO GKN Automotive “China is a critically important market for us, and Charlie is joining GKN Automotive at the perfect time. He will be leading our ambitious strategy to continue growing our business in the world’s largest car market.

“Our advanced e-powertrain technologies make us perfectly placed to take advantage of China’s growing appetite for electrified vehicles. We are also intent on boosting our world-leading Driveline business, working with our joint-venture partner HASCO. Charlie has the experience and leadership to help us achieve those goals and I look forward to working closely with him.”

Shaoling (Charlie) Qiu “I am honored to be joining GKN Automotive, working with Liam and the rest of his leadership team. It is a world-leading business, with a tremendous history of innovation and an impeccable reputation with global car manufacturers.  With GKN Automotive’s advanced technologies and unrivalled ability to collaborate with car makers, we have a terrific opportunity to rapidly expand in China. It will be an exciting challenge.”

Pandemic Real Estate Trends

5 Massive Real Estate Trends Created by the Pandemic

By: Polina Ryshakov, Director of Valuation at Sundae

Coronavirus has had a huge impact on a number of demographic and home buying and selling trends. Here are 5 of the most noteworthy shifts. The coronavirus pandemic upended daily American life in countless unpredictable ways. Real estate was no exception. Some of the ways in which the pandemic affected housing reshape how we think about homeownership and hint at larger economic shifts down the line.

First-time buyer demographics prior to 2020

The median age of first-time homebuyers was around 33 before the pandemic started. This is the oldest age recorded since 1981 when the median age of first-time homebuyers was 29.  As homeownership is commonly considered a gateway to wealth creation and a key piece of the American dream, an older average first-time buyer age could reflect a lack of economic opportunity for young people. Over the past few decades, there were several factors behind the extra four years it takes on average to buy a first home.

Contributing factors include:

  • A skyrocketing increase in college tuition
  • Delay in household formations (i.e., having children later)
  • Rapid home appreciation causing a lack of affordability
  • Other key demographic trends predating the pandemic

The median age of repeat buyers increased even more rapidly between 1981 and 2020, going from 36 to 55. As with first-time home buyers, multiple interesting factors drove this trend. For example, some studies claim that baby boomers prefer to age in place, identifying 3.6 million unoccupied rooms owned by baby boomers, thus contributing to the housing shortage.

But it’s not that simple.

Since 1980, wage growth hasn’t kept up with inflation for over 50% of American workers. Meanwhile, the dot.com bust and the Great Recession dropped S&P levels 43% and 48%, respectively, which also reduced home equity at a similar level. These essentially trapped boomers because they owed more on their homes than they could get for them, while at the same time suffering hits to their overall wealth. The Great Recession also created an opportunity for older Gen Xers and boomers with cash to purchase investment properties. As home prices dipped following the bubble bust, Americans seized their chance to buy properties for passive income, and with more distressed properties for fix and flip opportunities, real estate became a more popular way for people above-median home-buying age to create wealth, thus contributing to the increased repeat buyer age. The biggest jolt in demand is yet to come

The largest age bracket among millennials, which adds up to nearly 10 million people, has been turning 30 over the last two years. This is the milestone age of starting a family and buying a home; their home-buying appetites are already starting to show. According to the NAHB Trends Report, between the fourth quarter of 2019 and that of 2020, the number of millennials and Gen Xers actively searching for a home increased dramatically, from 46% to 65% and 43% to 57%, respectively.  The relative numbers of Gen Zers and boomers remained essentially flat, with 42% and 32% looking for a home, respectively. With this demographic backdrop, and the continuing economic and social fallout from the coronavirus, what are we likely to see over the remainder of 2021 and beyond?

Trend #1: Median age of first-time homebuyers will decline

Millennials’ desire to own a home has been long debated. A number of long-term trends put millennial homeownership on the backburner:

Interestingly, the COVID-19 pandemic created an attractive new opportunity for this demographic cohort. Several things came together: immediate demand for more space with the need to work from home, record low-interest rates that translate to lower monthly mortgage payments, and the last piece of the puzzle, increased savings. While staying home, there is no need to buy new clothes or daily Starbucks. There is no going out after work or on weekends, and a lot less travel, for work or pleasure. In fact, the virus even put a pause on paying off college debt, since it became a COVID-19 Relief option. The bottom line is that more people will have the ability and interest to buy a house, sooner than they were before.

Trend #2: Median age of repeat home buyers will decline

The median age of repeat home buyers is likely to decline immediately post-pandemic but will revert to the pre-pandemic increasing trend quickly.  The average tenure of homeownership continued to increase and was over 8 years at the end of 2020, up from 4 years in 2007, before the Great Recession. Assuming the median age of the typical “move up,” or second-time home buyer is roughly 40 years old (given the simple math of 33 + 8), a median repeat buyer age around 55 means that a lot more people in their 50s, 60s, and 70s are acquiring third, fourth, or even fifth properties. One of the factors behind the dramatic age increase in repeat buyers since 1981 is the growing popularity of real estate as an investment. During the Great Recession, mom and pop investors who had cash and solid credit were able to build their rental income portfolios by capitalizing on depressed home prices and strong rental demand from distressed homeowners.

Another factor is the baby boomer generation born between 1940 and 1964 has been downsizing. According to the latest Census data, many baby boomers will be single in retirement. Almost a third of men and over half of women are unmarried at 65 or older. With the onset of the pandemic, city dwellers who could work remotely and whose kids started going to school virtually began looking for bigger houses and open spaces in rural areas. With interest rates at historic lows, amid the pandemic, it became a strangely perfect time to buy a dream vacation home away from major Metropolitan Areas.  The annual rise in second-home mortgage applications is more than double the increase in mortgage applications for primary homes, with demand-driven primarily by families with kids.  Aside from vacation homes, working, learning, dining, working out, and self-entertaining at home created the need for more space and put a larger value on the fourth bedroom or larger back yard.

Trend #3: Length of the home search process increased and will keep increasing

Lack of supply sets the trend for buyers to view fewer homes while the home purchase process itself is increasing. Tight inventory results in fewer homes on the market and buyers must search longer for the right home. With fewer homes available, there are fewer homes that fit the buyers’ requirements coming on the market. On top of that, in the Housing Trends Survey the number one reason 40% of home searchers cited, is being outbid by other offers as opposed to not being able to find an affordably priced home, which is a big difference from 19% of home searchers a year ago.

Trend #4: Fewer sacrifices will be made to purchase a home

Financial experts recommend having three to six months’ worth of expenses saved up in an emergency account. But at the end of 2019, according to GoBankingRates survey, 69% of Americans have less than $1,000 in savings. The personal savings rate or amount people are saving as a percentage of their disposable income, soared to 33% in April of 2020. That was the highest savings rate recorded since BEA started tracking it in 1959. People realized the importance of having emergency funds and at the same time, stimulus payments and tax refunds have been distributed to help build up a reserve. Per Generational Trend Report from NAR, in order to save for a down payment, homebuyers had to cut spending on non-essential items, entertainment, clothes, vacations, get a second job or sell a car. But with severe limitations on how money can be spent, savings built up on their own.

Trend #5: Fewer repeat buyers will compromise on the top four reasons 

With so few homes for sale, the additional risks of holding an open house to sell their own, and having crowds doing walkthroughs, move-up buyers are likely to stay put unless a property that meets most of their needs is identified and won in a bidding war. Not only have public health concerns necessitated virtual tours, but homebuyers are getting savvier with online tools. Even before the pandemic, 93% of homebuyers used the internet as a resource in their home search, according to the NAR. Sellers are having to keep up with the trends, too.

Further Reading: Real Estate Shifts to Accommodate Customers in a Virtual Age

What will be the big theme for 2021?

To start, a massive fear of missing out.

The headlines of every major media outlet are screaming about continuous home price appreciation. The thought of home prices reaching the point of being out of reach while interest rates have nowhere to go but up will be the end of the last opportunity to buy that first, or second, or even an investment property.

With a tight, low-inventory market dipping under 2 months of supply, the strongest contract activity in a decade, and historically low-interest rates, buyers’ fear is well-founded and likely to only get worse.

But don’t take our word for it.

Green Car illustration done by Mina Tocalini of 360 MAGAZINE.

Tesla Hits $460Bn in Market Cap

Tesla Hit Over $460Bn in Market Cap, Seven Times More than Ferrari, Porsche and Aston Martin Combined

The coronavirus outbreak has affected many industries, but the automotive industry is among the hardest hit. After carmakers stopped production and dealerships closed showrooms amid COVID-19 lockdown, global car sales slumped worse than ever before. However, the luxury car market was generally less affected by the financial downturn caused by the coronavirus pandemic.

According to data presented by StockApps.com, the market capitalization of the world’s most valuable car company, Tesla, hit over $460bn this week, almost seven times more than Ferrari, Porsche and Aston Martin combined.

Tesla Market Cap Soared 513% Since January

The 2020 has been a fantastic year for Tesla (NASDAQ: TSLA), despite the COVID-19 effects on the global automotive industry. The company’s stock price surged by nearly 200% in the last three months and they’re up about 500% on the year, despite a 4.9% revenue drop in the second quarter of 2020.

One of the reasons for such a premium valuation is Tesla’s ability to convince investors that it’s much more than just an automaker, and plans to make its vehicles capable of deploying into an autonomous “robotaxi” ride-sharing service prove that.

In December 2019, the market cap of the world’s most valuable car company stood at $75.7bn, revealed the YCharts data. By the end of the first quarter of 2020, this figure rose to $96.9bn, despite the COVID-19 crisis. Statistics show Tesla market cap surged by 107% in the next three months reaching $200.8bn value at the end of June. At the beginning of this week, it jumped over $460bn, which is four times the IBM market cap. Since the beginning of the year, the Tesla market cap has soared by 513%.

Ferrari Market Capitalization Rose by $7.1bn in 2020

The disruptions of the COVID-19 pandemic caused a substantial hit to the Italian supercar maker Ferrari (NYSE: RACE), who was forced to close its factories for seven weeks. The Q2 2020 financial report revealed a 42% plunge in revenue year-on-year and halved shipment of vehicles due to both production and delivery suspensions.

The company also narrowed the range of its full-year profit guidance with the estimated revenue of more than €3.4bn, compared to previous guidance of €3.4bn to €3.6bn, and the adjusted earnings before interest, tax, depreciation and amortization of between €1.07bn and €1.12bn.

Nevertheless, the Italian luxury carmaker has performed better than most other car manufacturers and remains confident of a bounce-back in the second half of 2020 thanks to its strong order book.

In December 2019, the market capitalization of the Italian luxury carmaker touched nearly $41.2bn. After the Black Monday crash in March, this figure dropped to $38.7bn. However, the second quarter of 2020 witnessed an increasing trend, with the Ferrari market cap rising to $42.3bn in June. Statistics show the company’s market capitalization stood at $48.3bn at the beginning of this week, a 17% increase since January.

Porsche and Aston Martin Market Cap Plunged in 2020

While Tesla and Ferrari’s stocks performed well amid the coronavirus crisis, other leading luxury sports car manufacturers witnessed a plunge in their market capitalization since the beginning of the year.

Statistics show the combined value of shares of Porsche dropped by 19% in the last eight months, with the figure falling from $23.1bn in January to $18.7bn this week.

The financial results for the first half of the year revealed the German automaker’s sales decreased by 7.3% year-on-year to €12.42bn. The company recorded an operating profit of €1.2bn, while deliveries in the first six months of 2020 dropped by 12.4% globally to under 117,000 vehicles.

Statistics show Aston Martin (LON: AML) more than quadrupled its operating loss for the first six months of 2020 after a sharp fall in sales and revenue amid the COVID-19 pandemic. The British sports car manufacturer sold just 1,770 vehicles in the first half of the year, while total retail sales stumbled to £1.77bn, a 41% plunge year-on-year.

Moreover, the company’s market capitalization halved in 2020, with the combined value of stocks falling from $1.6bn in January to $760.2 million in August.

Bitcoin, Vaughn Lowery, 360 MAGAZINE, szemui ho

The Covid-19 Effect on Cryptocurrency

Delta.App CEO: Investors Going Back into Crypto as a Hedge Against Depreciating Dollar

In a recent interview with InsideBitcoins.com Delta.App Chief Executive Officer Nicolas Van Hoorde revealed that investors were going back to digital assets as a hedge against the depreciating dollar. According to Hoorde, this is a reaction towards the current market uncertainty.

All sectors facing volatility.

During the interview, the chief executive officer noted that there is extreme market volatility across all sectors. According to Hoorde:
“However, we are seeing some investors on eToro going back into crypto as a hedge against a depreciating dollar, caused by the unlimited quantitative easing measures the US Fed announced a couple of weeks ago.”

Ahead of the upcoming Bitcoin halving event, the chief executive noted even with the halving process, Bitcoin and the crypto sector remains volatile. Hoorde affirmed that with maturity concerning regulations and increased adoption rate it will be much easier for people to understand the crypto sector.

On Facebook’s Libra project, Hoorde stated that he was confident the social networking giant would enter the cryptocurrency space but after meeting all regulatory requirements.

Hoorde also commented on institutional investors joining the crypto sector. He asserted that institutional investors are increasingly taking part in the digital asset sector based on the fact that the ‘wild west’ period for the crypto market seems to be over. Already central banks are carrying out studies on how the full blockchain potential can be unlocked.

Read the full interview here:

Alejandra Villagra, CBD, 360 MAGAZINE

High Times × Trading Symbol

HIGH TIMES ANNOUNCES TRADING SYMBOL AHEAD OF PLANNED LISTING

Hightimes Holding Corp., the owner of High Times®, the most well-known brand in cannabis, has announced that it has been approved for trading and has received its ticker symbol from FINRA. Upon completion of certain regulatory formalities, Hightimes will trade under the symbol “HTHC.”

The company, which is presently conducting a Reg A+ IPO, has garnered over $20,000,000 in investments from more than 25,000 shareholders. The High Times organization believes the ticker HTHC, an acronym for Hightimes Holding Corp., best identifies the company’s next chapter. The company polled its investors to decide the company’s ticker, receiving over 82% in support of the HTHC symbol.

“We’re extremely excited to shortly complete our Regulation A + process and commence trading – this approval for trading has been a long time coming! The support from our shareholders has been overwhelming, and this was really a decision which we sought input from our over 25,000 investors,” said Adam Levin, Hightimes Holding Corp.’s Executive Chairman. “We have an incredible community of investors who are actively engaging with our brand, and our community is growing by the day!”

“What better way to enter the public markets than crowdsourcing our ticker? This was truly a community decision. We wanted to open this up to our shareholders as this will be a symbol that defines us all for years to come,” Hightimes Chief Executive Officer Stormy Simon noted. ”

Mr. Levin continued, ”We believe that the Hightimes Regulation A+ investment campaign has proven to be one of the most successful offerings of its type – across any industry.”

This marks the last opportunity to become a shareholder ahead of the company’s listing on the public markets.

Interested investors are encouraged to visit hightimesinvestor.com to view the High Times offering circular. You can also email investor@hightimes.com or call 1 (833) BUY-HTHC (833-289-4842). View our latest Regulation A+ offering circular and our SEC filings HERE and HERE.

About High Times
For more than 45 years, High Times has been the world’s most well-known cannabis brand – championing the lifestyle and educating the masses on the benefits of this natural flower. From humble beginnings as a counterculture lifestyle publication, High Times is evolving into a cannabis retailer, hosting industry-leading events like the Cannabis Cup and the High Times Business Summit, while providing digital TV and social networks, globally distributed merchandise, international licensing deals and providing content for its millions of fans and supporters across the globe. In the world of Cannabis, High Times is the arbiter of quality. For more information on High Times visit hightimes.com

HIGH TIMES SOCIAL MEDIA:
Facebook | Instagram | Twitter

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Instagram likes for sale which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.

Prolight x Sound Guangzhou 2019

As the curtain fell on Prolight + Sound Guangzhou 2019 (PLSG), show organisers announced a new record of 1,353 exhibitors who flocked to the annual event from 25 countries and regions, along with 81,154 professional visitors (7% up) from the entire professional lighting, audio, event management, stage design, system integration and AV technology industry chain. Combined with an overall exhibition area of over 130,000 sqm, this marks the largest ever edition of PLSG to date.

Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, is delighted with the turnout this year: “PLSG is committed to supporting the industry’s development by offering a first-class business and information exchange platform for the entertainment sector. We wanted our exhibitor showcase and fringe events to cover every corner of the industry’s needs, and to echo the growing trends in media technologies and system integration. We’re proud to be able to capture so many opportunities all under one roof.”

Much to the delight of participants, many key pro audio and lighting brands could be found across all of the halls this year, including Adamson, AKG, Antari, APG, Art Sound, Asystems, Audinate, Audio-technica, Beta Three, Beyma, BIK, BMB, Boray, Bosch, Bose, Broad Future, Celestion, Charming, DAS, Colour Imagination, CD-Stage, d&b Audiotechnik, db Technologies, DMT, Eagle, EM Acoustics, Ezpro, Faitalpro, Fane, FBT, Fidek, Fine Art, Funktion-one, Gonsin, Haimei, Harman International, Hivi, HTDZ, IAG, ITC, Klotz, Konig & Meyer, Kvant, Laserworld, Lavoce, Lewitt, Longjoin, Mascot, Meyer Sound, Mipro, Mode, Montarbo, Nan Yi, Nexo, Nightsun, Pangolin, PCI, Phoenix, Plustruss, Polarlights, QSC, Rainbow, RCF, Redx, Ruisheng, SAE, SE Audiotechnik, Sennheiser, Seikaku, Showven, Shure, Soundking, ST Audio, Star-net, SWS, Taiden, Takstar, Tendzone, Thunderstone, TOA, Top Plot, TW Audio, Viashow, Vue Audiotechnik, Yamaha, Yes-tech and more.

The success of the fair and its increased global brand representation were clearly reflected on the show floor. The event served as an opportunity for brands to showcase their latest innovations to the region for the first time in 2019, many of which have been specifically catered to the Chinese market. The show’s display areas were presented under a new arrangement this year too, with the ‘Media Systems and Solutions’ and ‘Communication and Conference’ halls under the show’s Audio Brand Name halls receiving high praise.

The event’s popularity this year can be attributed to its extensive cooperation with local and overseas industry associations, leading companies and professional media. Each contributed by inviting a number of high quality buyer groups and organising well-attended fringe events. A total of 11 domestic and international visitor groups attended the fair, and local industry media HC360 hosted a product presentation for over 1,000 professional buyers. Elsewhere, increased internationalism was also reflected in the show’s premium buyer groups, some of which came from the China Association of Recording Engineers, the Guangdong Association of Stage Art, the Zhejiang Province Stage and Audio Institute and Entertainment Equipment Industry Technology Association (EEITA) from Taiwan.

In terms of the PLSG fringe programme this year, both attendees and speakers emphasised how each event offered valuable information exchange, networking and educational and training opportunities which added an extra dimension to the show’s offerings. Digital audio networks in particular were heavily discussed, including through a sold out panel discussion on AVIT and how artificial intelligence (AI) solutions can influence the market, as well as the returning Dante Certification courses. Elsewhere, one of the most popular concurrent activities was the series of four Outdoor Line Arrays, which welcomed 41 international and domestic brands and a double-string display, which was ever-busy thanks to the favourable weather conditions.

Meanwhile, the first interactive multimedia display in PLSG, the Lighting and Art Space, was extremely well attended with lots of professional visitors and industry new force across the entertainment, media creative and stage design sectors. The area was established to showcase new media technologies associated with 3D mapping, stage machinery, lighting installation, new media art, stage tech innovations and more. Developed in cooperation with Chinese media giant Visual Jockey, the area featured a total of 18 professional visual and display companies and brands, including Epson, Hecoos, Music Trick Lighting, X Color and more demonstrating their latest projection and display systems, and was bustling with intrigued visitors throughout the show.

Participants admire comprehensive coverage across each sector

Mr Hai Xiang, Area Manager, Beijing Tricolor Technology Co Ltd

(Communication and Conference Hall Exhibitor)

“Right now, the key digitalisation trends of the media systems industry involve more intelligent technology, more AI, and more integrated management systems, which all can be seen here at PLSG. We’re promoting our ‘Apollo’ and ‘CrossMedia’ audio and visual monitoring systems in the Communication and Conference Hall of PLSG, which can be applied for security surveillance. The show has such a strong influence in the industry and every year, there are more exhibitors joining which is testament to the organisers. It also helps us learn from our industry peers to continue improving and developing our products in line with the trends.”

Ms May Song, Vice President, Beijing Oriental Prime Connections Film/TV Technology Co Ltd

(Media Systems and Solutions Hall Exhibitor)

“This year is the 20th anniversary for our company, and we chose to host a press conference on the first day of PLSG because it’s such an influential show associated with our field of work. We’re also here to showcase some of our audio products which have been used in the Olympic Games and at a number of national conferences. The high visitor flow is a huge benefit for us, because a lot of quality buyers have been interested in visiting our booth, including from China, India, the Philippines, Vietnam and Korea. The show acts as a bridge between us and new business opportunities, because clients can discover us for the first time and we can interact with them face-to-face. It also helps us better understand customers’ demands to produce better products.”

Mr Allen Tan, Product Marketing Manager, Bosch (Shanghai) Security Systems Ltd

(Media Systems and Solutions Hall Exhibitor)

“The PLSG show is very influential, has a huge scale, and is the first major exhibition after the Chinese New Year, which helps gather a lot of buyers from both China and overseas. This also makes the show very suitable for us to launch new products and technologies, and showcase the strength of our brand to the right audience. All in all, we’ve met a lot of potential clients already, and the results are very exciting for us.”

Ms Julie Zhu, Vice President of China Region, Kvant Ltd

(Lighting Hall Exhibitor)

“Kvant has exhibited at PLSG for 10 years and manufactures laser display systems. The entertainment industry in China is growing robustly and has huge potential, and even some of the tourist spots here are demanding these kinds of advanced audio and visual technologies for creative performances. The fair always provides us a good chance to further promote our brand and showcase our advanced laser lighting products to buyers. It is one of the most important platforms for us to better understand the Chinese market trends.”

Mr Yosef Levy, Owner, RST Audio Equipment Ltd

(Overseas Buyer)

“I’m here at the show to source new audio equipment and technology from the Asian market, so I can develop my own business in Tel Aviv, Israel. I’ve noticed there are a lot of brands here who are working on integrated solutions and providing systems of international quality. It’s also been very busy, which means there are a lot of opportunities for me to chat with industry peers from all around the world, as well as many domestic and international audio brands. I’d like to follow up my time at the show by placing some orders, and I may meet with my new contacts again at the Shanghai show later this year.”

Mr Eli Wu, System Designer, Shenzhen Ezpro Sound and Light Technology Co Ltd

(Chinese Buyer)

“This is my fourth time to visit PLSG and I’m looking for some audio and lighting related solutions for my company. The fair accommodates both large and small scale exhibitors from local and overseas, and allows visitors to find a wide range of products. It definitely caters to buyers’ needs comprehensively. I’ve met lots of high quality suppliers at the fair, and their products are useful and provide a perfect user experience at the same time. The fair not only allows us to learn the industry latest trends through its well-rounded fringe programme events, but also acts as an important meeting point for the industry.”

Mr Kane Zhang, Senior Application Engineer, Biamp Systems

(Fringe Speaker)

“This is my first time to PLSG, where I’m hosting a session on AVB and also a panel discussion on AVIT. The content and details for these kinds of fringe events offer a face-to-face element and a more intimate setting for people to voice out their thoughts to learn from one another. Only through these platforms can we tap into future technologies and continue developing our industry. To me, PLSG is a huge show with lots of industry experts coming together, which has allowed it to grow into such a good platform to match our industry goals.”

Mr Kevin Gu, Vice President, Shanghai Epean Exhibition Creative Development Co Ltd

(Lighting and Art Space Attendee)

“The new Lighting and Art Space offers a very comprehensive coverage of reflected technology for sound and lighting electronic innovations in an exciting way. The light show for the miniature St Paul’s Cathedral replica is particularly impressive. Nowadays, visitors are looking for more ways to interact with hands-on exhibits, and I believe some of the technologies shown in this space will be part of the industry’s biggest trends in the future, as they can be widely applied to many cultural and creative events such as in art exhibitions and museums. It will help different kinds of innovations become a reality, and makes the experience more fun.”

The 2020 edition of Prolight + Sound Guangzhou will be held from 19 – 22 February 2020 at Area A and B of the China Import and Export Fair Complex in Guangzhou, China. Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE). For more details about the show, visit www.prolightsound-guangzhou.com.

Other shows under the Prolight + Sound brand include:

Prolight + Sound

2 – 5 April 2019, Frankfurt

Prolight + Sound NAMM Russia

12 – 14 September 2019, Moscow

Prolight + Sound Shanghai

10 – 13 October 2019, Shanghai

Prolight + Sound Middle East

15 – 17 October 2019, Dubai

Protecting a Kid’s Hearing

For America’s youth, hearing loss is a growing epidemic. “As many as 16% of teens (ages 12  to 19) have reported some hearing loss that could have been caused by loud noise,” according to the National Institute on Deafness and Other Communication Disorders.

The driving force of this growth is that 50% of teens and young adults age 12-35 are exposed to unsafe levels of sound from their personal music players. To put that in perspective, that amounts to roughly 1.1 billion teens and young adults worldwide that are listening to their music at unsafe sound levels.

Why does Puro Sound Labs care so much about Noise-Induced Hearing Loss (NIHL)?

In 2014 Puro Sound Labs founder, Dave Russell, learned that his youngest daughter, Niki, had developed Noise-Induced Hearing Loss (NIHL). The doctors told them the culprit was on her head every day…her headphones.

We’ve heard the problem.

After Niki’s diagnosis, Dave scoured the market, searching for headphones for all ages that would protect against this extremely preventable condition. He couldn’t find one brand of safe headphones that would sound good, look good and be durable enough for a kid’s lifestyle.

So, utilizing a background in the tech industry, Dave made some in 2014 – but not just any headphone – the Puro BT2200 Kids Bluetooth Headphones…the world’s only studio-grade Bluetooth headphone that puts the safety of kid’s ears first. Headquartered in sunny San Diego, California, Puro has dedicated their time and research in designing a product you, your family and your readers will love and enjoy for years to come. Puro’s mission is to protect kids against preventable Noise-Induced Hearing Loss without compromising style or sound…and have them enjoy it at the same time.

Over the past 4 years the BT2200 headphones have earned numerous awards and the highest praise for not only their protection, but also their sound quality. To make an even better kid’s headphone, Puro Sound Labs has recently launched their PuroQuiet Kid’s headphone with Active Noise Cancelling. ANC even further reduces background sounds in noisy environments. Puro has even made the PuroCalm earmuffs, for those times when listeners just want less sound overall.

Puro Sound Labs is now proud to partner with KultureCity, an organization that provides sensory-inclusive spaces and universal accessibility for children with disabilities.

For every pair of PuroCalm’s purchased, Puro Sound will donate a pair to the KultureCity Sensory Inclusive program, allowing individuals with autism and other sensory needs the ability to see and experience all the things the world has to offer without the sensory overload that often comes with the experience. Puro Sound Labs headphones are featured in all of KultureCity’s sensory initiatives, including at over 150 major sports arenas, zoos, schools and theaters, thus enabling autistic individuals a chance to cope with sensory sensitivities that so commonly interfere with their daily lives.

In addition, the partnership will feature a global social campaign and looks to join forces with celebrities, influencers and companies that are equally interesting in shifting  the autism conversation from awareness to acceptance…and provide safe listening devices from Puro Sound Labs to autistic children around the globe.  This first ever, large-scale campaign will represent a positive reflection of autism aimed at gaining acceptance and inclusion within the community at large.

Autotalks X CES 2019

Autotalks, a world leader in V2X (Vehicle-to-Everything) communications solutions, was selected by HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co. Ltd., focused on connected technologies for automotive, consumer and enterprise markets, to provide the V2X chipset for its Telematics platform which will be showcased at CES® 2019. Autotalks’ second generation chipsets, which were selected, are mass-market ready and support both DSRC and C-V2X direct communications (PC5 protocol).

HARMAN will showcase an impressive connectivity display of its Telematics platform with C-V2X capabilities. The live demonstration will show a vehicle communicating with a motorcycle using C-V2X direct communications, where the Autotalks chipset is used in both. Harman’s solution consists of a modular TCU (Telematics Control Unit) accommodating a cellular NAD (Network Access Device) side by side Autotalks’ second generation chipset providing C-V2X capabilities. Autotalks C-V2X capabilities consist of a 3GPP compliant PC5 modem, with dual antenna and diversity for both transmission and reception, as well as an optimized closed-loop remote antenna solution for the highest radio performance. 

“Autotalks is proud to work with HARMAN on their TCU with our secure and deployment ready C-V2X solution,” said Hagai Zyss, CEO of Autotalks. “We are excited to have our chipset inside HARMAN’s Telematics platform and to demonstrate the flexibility and maturity of our global V2X solution which has been chosen for series production by leading automakers.”

“Together with HARMAN, we will achieve deployment readiness before the mass-commercialization of C-V2X in China and elsewhere.” added Zyss.

“We are pleased to showcase Autotalks’ C-V2X capabilities in our Telematics platform at CES 2019,” said Mike Peters, President, Connected Car division at HARMAN. “The Autotalks chipset provides us with the flexibility, security and performance needed in today’s worldwide market for telematics and V2X.”

Autotalks’ V2X chipset is currently available for customer and partner demonstrations.

To watch Autotalks’ new video: http://youtu.be/_PJR0ZZjxGY