Posts tagged with "social media"

JOHN-ROBERT – DAMN BEAN

MULTI-TALENTED ARTIST/PRODUCER JOHN-ROBERT IS BACK WITH NEW SINGLE & 
PULP FICTION INSPIRED MUSIC VIDEO “DAMN BEAN” – WATCH HERE

HEALTHY BABY BOY, PART 1 COMING SOON

Affirmed as one of 2021’s most enigmatic and engaging multi-hyphenates, 20-year-old rising artist and producer John-Robert releases a new single entitled “Damn Bean” today via Nice Life Recording Company / Warner Records. It’s the third track to be revealed from his Healthy Baby Boy, Part 1 project, to be released later this year.  Listen to “Damn Bean” HERE.

In the accompanying music video, the lead character Simon dons a full Pulp Fiction-style bondage suit and tries to make a connection with anybody he can in public. The results are often funny and touching. Eventually, he finds the one, proving there’s somebody for everyone.   Watch the video HERE.

Regarding “Damn Bean,” he revealed, “I wrote this music video treatment as a metaphor for my own personal experience. I was led on in a relationship, and I was left feeling expendable and less than. I used the bondage suit to display a submissive and dehumanized character. I then started mustering up the courage to try and meet new people; really putting myself out there. When I wasn’t looking, it hit me. I met someone who was on my same wavelength, someone who I felt genuinely understood me.”

The music of Healthy Baby Boy, Part 1 relays the artist’s coming-of-age whisked out of obscurity in Edinburg, VA by mega-producer Ricky Reed and trading a town of 1,000 residents for Los Angeles where the budding talent now making a lifelong dream a reality. 

Last month, John-Robert dropped “USMO,” an acronym short for “You Should Move On.”  He set the stage for Healthy Baby Boy, Part 1 with the release of title track “Healthy Baby Boy” last October.  The autobiographical slice-of-life immediately attracted tastemaker praise by the likes of  SPIN , who raved, “On his latest single, ‘Healthy Baby Boy,’ John-Robert shows his depth as an emerging songwriter by his understanding of the poignancy of life,” and American Songwriter noted, “He pours his emotional angst directly into his new song, the charmingly nostalgic ‘Healthy Baby Boy.’  In The Know put it best, “John-Robert is a name you’ll want to know…a small-town baby boy who’s steadily rising to super stardom.”

At age 16, John-Robert was invited out to L.A. by Reed, who’s described him as “a transcendent, once-in-a-generation singer and songwriter.” Sure enough, John-Robert’s 2019 independent release “Adeline” has amassed over 3 million streams and garnered fans like Camila Cabello, who posted an Instagram story praising it. Last year, he recorded a breathtaking rendition of Fiona Apple’s “Criminal” for the Recording Academy’s® “ReImagined” video series. In May, he released his debut EP, Bailey Barely Knew Me, featuring “Adeline” and other standout tracks.

Top Latinx Influencers

360 Magazine is highlighting the top Latinx influencers within pop culture. 

By: Carly Cohen

Demi Lovato:  Demi Lovato is a well-known singer, songwriter, actress, and producer. Her early acting shows such as Camp Rock and Sonny with a Chance both were huge Disney programs. Demi dealt with addiction but has spoken about it and has made it very public after her overdose in 2018. She has thrived to do better and push her career and doing so has made her an inspiration to the public eye. 

Neymar: Neymar (Neymar da Silva Santos Júnior) is a Brazilian professional soccer player for Paris Saint-Germain. He is known as one of the best players in the world and has a massive following on Instagram with nearly 150 million. Neymar has competed with the title against Messi on ‘who is better.’ 

Jennifer Lopez: Jennifer Lopez is and always has been a huge American actress, singer, and dancer. She is engaged to the famous baseball player, Alex Rodriguez, and has two charming children. She has a following of 143 million on Instagram and is always staying up to date on the latest trends. Jennifer very recently came out with a new makeup line called JLo Beauty that has gotten great feedback from. 

Lele Pons: Lele Pons is the new face of the “ideal celebrity.” Influencers have taken over and Lele is one of many. She is available on platforms such as Youtube, Spotify, Instagram, etc. She consistently is showing her following vision in her personal life. For being somewhat new to the influencer world, she has a following of 43.5 million on Instagram. Lele has opened up about her battle with OCD, ADHD, and Tourette syndrome in a documentary posted on her YouTube channel called The Secret Life of Lele Pons.

Lejuan James:  Lejuan is a comedian and an influencer on Youtube. In 2019 he released his book called Definitely Hispanic which is a comedy and heartfelt book about Lejuan himself. The book walks the readers through Lejuan growing up Hispanic in the US. On his YouTube channel, he creates skits and small clips to express his enthusiastic personality. 

Camila Cabello: Camila Cabello is originally known for being a part of the girl group Fifth Harmony which was created on the  X Factor in 2012. When Camila strayed away from the group she created her songs and sang her music that wowed millions of people. Currently, she is recognized for being partners with the other musically talented, Shawn Mendes. Her socials show the raw, heartfelt women she is. Recently, she has shared many posts regarding her beliefs and what she stands for. She is using her platform to express and show social issues, politics, and pushes her viewers to make a difference in the world. 

Yuya: Yuya (Marind Castrejón Castañeda) is a YouTube star. Her content subsists of beauty tutorials, her authentic daily life, and her style inspiration. Her social media captures alluring photography of herself, styles, food, and a simple day in her life. Yuya has been featured on multiple Mexican television and also on Vogue.  

Bethany Mota: Bethany Mota is known as the Youtube star who raised us all. She started on Youtube sharing content relating to fashion advice, hauls, DIYs, and so much more. She continues to post on Youtube and other socials but has done a great job staying up to date on current trends involving fashion, lifestyle, and content. Bethany strained away from her usual content and was featured on Dancing with the Stars Season 19

Dulce Candy: Dulce Candy is a beauty and fashion vlogger. She has two channels on Youtube, one focuses on tutorial videos while the other focuses on her everyday life. Her socials consist of true and authentic life, have an influencer but also has a mother. 

Selena Gomez: Selena Gomez is one of many talents. She is a singer, an actress, and a producer. Recently she has also become an entrepreneur because of her new skincare brand RareBeauty which is based around mental health. Selena always uses her platforms for inspiring messages and spreading awareness which is why she has always had such a good look to the public eye. 

Leo Messi: Leo Messi is a professional football player for FC Barcelona. He is known as being the world’s wealthiest football player. His socials consist of ads, his family, and his life as a professional football player. An interesting fact about Leo is that he sticks to five key foods – water, olive oil, whole grains, fresh fruit, and fresh vegetables. 

German Garmendia: German is a content creator who targets comedy. He shares content on his authentic daily life. German is now signed to WME talent agency

Maiah Ocando: Maiah is an express and an internet star. She has a background in Fashion Design and shares storytimes, makeup tutorials, and fashion advice on her youtube channel with 735k Subscribers. An interesting fact about Maiah is that she is the host of a web show on YouTube called Visto Bueno and is also a writer of a book called Visto Bueno.

Kathy Cano-Murillo:  Kathy Cano-Murillo is a creative genius! She is an author, and an artist and has created an award-winning brand called CraftyChica. CraftyChica is a space to express ingenuity. It consists of Latino crafts, activities, recipes and so much more. It is the perfect place to express oneself creatively. 

Jorge Narvaez: Jorge is a full-time creator and speaker. He posts content relating to his work and especially relating to his family. He is a first-generation high school and college grad. 

Andrea Espada: Andrea is best known for her modeling, an influencer, and a popular television star. She is always posting content that relates to workout tips and her adorable baby. Her Instagram is exciting and authentic to who she is. Andrea had her baby, Ferran in a past relationship, not with her current spouse. 

Salice Rose: Salice is an Instagram and video star. Her videos always focus on comedy and are super entertaining to watch. She has recently become popular on Tik Tok and has reached a following of 16.8 million. Salice is known for speaking her mind and posting exactly what she wants. She is a rising star. 

Ana Alvarado: Ana is also known as LipStickFables. She is beloved on socials such as youtube and Instagram. She is famous for her captivating and up-to-date videos. Ana gives an understanding of her Honduran life. 

Tiffany Garcia: Tiffany is best known for her gaming videos on her youtube channel IHasCupquake. She talks about different games and gives feedback and reactions to her viewers. She is visionary and has a joyous personality. Tiffany has been nominated such as Shorty Awards for Best in Gaming and Teen Choice for gaming. She is a big deal in the gaming community. 

Nicole Guerriero: Nicole is a fashion influencer with a following of 1.9 million on Instagram. She is always posting insight on her life, adept makeup looks, and outfits of the days. She is one of the original YouTubers in the beauty community. 

JLo illustration by Kaelen Felix for 360 Magazine

remote learning illustration by Kaelen Felix

What social media tools can do for your business?

Are you sick of being stuck with no growth on social media? Are you new to social media and looking to grow your business using it? 

Traditional marketing is long dead and far gone–TV advertising, newspaper ads, and road-side billboards are all outdated. Social media has now replaced all of that by making online marketing the norm when it comes to brand promotion. Currently, there are three different platforms that are dominating the social media space–Twitter, Instagram, and TikTok–and they all have their own unique qualities to offer each individual or business. 

If you are thinking about using social media to get your business up off the ground, here are a few tools that you might need to become even more successful.

Why should you use social media? 

Social media, while having been around for a long time in its various different forms, has become the most popular it has even been in the past 10 years or so. This is due the fact that so many more people now have access to mobile devices and Wi-Fi connection. This means that by marketing your brand on social media, your business has the potential to reach millions upon millions of people, if marketed in a desirable manner. Not only will you be able to reach a larger audience, but this audience can be international as well. 

Traditional marketing can tend to be quite pricy. However, social media marketing–unless you’re putting in a bit of extra cash to help you–can literally be completely free. Most social media sites require no sign-up or membership fee, and are completely free platforms. 

On social media it is easy to create brand awareness by following trends and seeing what other people are looking for, which will eventually contribute to the organic growth of your accounts and brand. One of the best benefits of social media marketing is that it can increase traffic to your website, which will ultimately put more money in your pocket. 

Which one is right for you?

There is a relatively large variety of social media platforms, although it is recommended to stick to the most popular ones. Having so many options doesn’t need to overwhelm you though, it’s all about knowing your target demographic and style. All social media platforms are unique and can have different, individual focuses dependent on your particular brand.

This mean that between platforms, the target demographic and and style of communication are completely different. For instance, Instagram is a place where the millennials hang out. Everyone has their own aesthetically pleasing feed to look at and every post is designed down to the very last detail, whereas TikTok is far more laid back and dominated by Gen Z kids. These short form videos can literally be anything you think of. Most of TikTok is not nearly as aesthetically pleasing as Instagram, but it is more authentic and fun. 

All the different platforms require different kinds of interaction from both the brand owner and the followers, from commenting and liking, to following, and even direct messaging. With Instagram having over 900 million users, Twitter, with an average of 152 million, and TikTok reaching an insane number of just over 1 billion users, these platforms are the best social media option for business and brands to promote themselves as they are all relevant and very popular. 

Twesocial 

One of the most important things when it comes to twitter marketing, is expanding the amount of people your marketing reaches. This can be difficult because the number of brands making use of Twitter tools to promote their businesses is rising dramatically, and those who began earlier probably have an advantage. Twesocial is an organic Twitter marketing service that was launched in 2016 to help users grow their account with real Twitter followers, without too much effort and time wasted. 

Twesocial will manage practically every aspect of your account from posting and posting times, hashtags, user interaction, and growing your follower base. Using a service like Twesocial can be very helpful when it comes to trying to get your brand account off the ground because initially it can be hard to be noticed in a sea of other content creators. Twesocial takes away all the hard work, only leaving you with the task of creating your own content. 

Task Ant

Instagram hashtags are such a prominent tool that should be used when social media marketing however, most people don’t really know how to use them correctly or which ones to use. Task Ant, launched in 2019, is a hashtag app that allows you to find the best hashtag for your content, as well as provide solutions to previous hashtag mistakes. 

Making use of an app like this can enable growth for your business by increasing your content’s engagement and reach. There are two different price options: the solo package for those looking to get started, and the growth package to maximize hashtag use. There is something for everybody.  

TokUpgrade

TikTok has quickly become one of the most popular social media platforms around, which also means that it might be a bit more difficult to get your content noticed. Much like Twesocial, TokUpgrade, launched in 2020, claims to increase profile views and visits through organic engagement. They can increase your engagement and target your audience to get real TikTok followers through a series of specific questions, as well as engage with your followers to keep them interested. 

Tok upgrade also comes with two different packages, the regular and the pro, which can either be paid weekly or monthly. It is important to note that this service is a little more costly than the others, but is definitely worth it in the long run as the potential for your brand’s growth is endless.

Essence Magazine article for 360 Magazine coverage for Coming to America

Coming 2 America

ESSENCE MARCH+APRIL TRIPLE COVERS FEATURE STAR-STUDDED CAST OF THE HIGHLY-ANTICIPATED COMING 2 AMERICA – INCLUDING EDDIE MURPHY, ARSENIO HALL, JERMAINE FOWLER, KIKI LAYNE AND BELLA MURPHY 

Prepare the royal jet! Coming 2 America is finally arriving, with Eddie Murphy, Arsenio Hall and an all-star cast of returning and new faces—including Jermaine Fowler, KiKi Layne and Bella Murphy. It’s been more than three decades since the beloved original Coming to America hit theaters and became a true cult classic that has spanned multiple generations and demographics. Now, in the ESSENCEMarch/April issue triple cover article, The Fresh Princes of Zamunda, Regina R. Robertson talks to the cast about why this was the right time to do the sequel, their fave moments and what the film means to the culture: 

  • EDDIE MURPHY ON WHAT THE FILM MEANS TO THE CULTURE: “Coming to America is one of my films that has really worked its way into the culture. People get dressed up as the characters for Halloween, and they still walk around saying catchphrases like ‘Sexual Chocolate.’ So many people grew up with Coming to America and have a lot invested in it, so I didn’t want to taint that…Once the ideas started coming together, it took about four or five years to get the script all the way right. Once we got it right, I knew it was time…” 
  • ARSENIO HALL ON DOING THE SEQUEL: “A lot of people have posted about Coming to America and said things like, ‘Please don’t mess with my movie’ or ‘I don’t want no sequel!’ We’ve been pitched all kinds of ideas, but I remember reading the script in Eddie’s backyard and it was all making sense. That’s when I knew that this was going to be the sequel…”  
  • KIKI LAYNE ON PLAYING MEEKA: “Meeka is loyal to her family. I’m interested in showcasing strong Black women— and being a part of this film was an opportunity to play in such a classic world and also to work with straight-up legends, all the way around…”  
  • BELLA MURPHY ON PLAYING OMMA AND WORKING WITH HER DAD: “Omma is super-smart, a little bit of a badass, and she’s super-cool. Being able to do my first film with my dad is really special…I’m over the moon…”  
  • JERMAINE ON PLAYING LAVELLE—AND WATCHING HIS DREAM COME TRUE: “In some ways, Lavelle reminds me a lot of myself when I was growing up and trying to figure out life. As a fan of the original film, I was honored to be a part of this whole world—but when they told me how Lavelle becomes part of the story, I just laughed my ass off and thought, All right, let’s do it…” 
  • SHARI HEADLEY ON WHAT AUDIENCES WILL LOVE: “I’m as excited as the audience and have no doubt that this will be a film that people will love. I’ll venture to say they’ll love it even more than the first one…” 
  • WESLEY SNIPES ON JOINING THE FILM: “I was like, ‘Whatever the role is, I want to be in it.’ Later, I was told that I was going to be a General—but really, I could have played a zebra and been just fine…”  

For more on this issue, visit ESSENCE.com or pick up the March/April issue on newsstands next week.

Computer illustration by Kaelen Felix for 360 Magazine

Over 32% Of TikTok Users Are In Their Teens

Social Media platform TikTok has continued its meteoric rise since an important merger in 2018 that took the platform globally, permeating the mainstream. The platform is especially popular among the younger generation with a majority of teens using Tiktok in the US. According to data presented by Stock Apps, over 30% of Tiktok users are in their teens which is the biggest among all age groups. More data indicates that 7 in 10 American teens use Tiktok at least once a month.

The Early Days of Tiktok

Tiktok is a social media platform that originated in China and is locally known there as Douyin. Douyin was started by ByteDance in 2016 and aimed to spread globally once it gained popularity in mainland China. In 2017 ByteDance launched Tiktok which was the international version of Douyin.

In 2018, Bytedance reportedly spent up to $1B to acquire Musical.ly, another Chinese social media startup based out of Shanghai that was founded in 2014. Musical.ly already had a large following, especially among the younger generation. This became the foundation for Tiktok’s global rise. Since their merger, Tiktok has been made available to download in over 150 countries and 75+ languages.

Tiktok Widely Popular Among Younger Generation

Tiktok allows users to record a short 15-second clip that usually features music in the background and can be edited through filters. A popular kind of clip that originated with the Musical.ly app are short lip-sync videos to trendy songs.  The video can also be sped up or slowed down to the users liking allowing for creative little clips that easily go viral. The platform clearly appeals to the younger generation and has surpassed many other social media platforms in terms of usage among teens. In the fall of 2020, a survey of almost 10K teens indicated that TikTok was the third most popular social media platform behind only Snapchat and Instagram with over 7 in 10 teens indicating that they used the platform at least once a month.

More Than 30% Of Tiktok’s Android Users Are In Their Teens – Largest Share By Age Group

TikTok’s popularity among the younger generation is no secret and is in fact the backbone of the app’s success. As of the midway point of 2020, 32.5% of Tiktok’s Android users are from the 10-19 age group, the largest share of any group, followed by the next youngest generation, the 20-29-year-olds who comprise 29.5% of Tiktok’s Android users. That means over 60% of Tiktok’s Android users are under the age of 30.

This important share of the market has not been lost among celebrities who seek to expand their reach with stars such as Jimmy Fallon and Tony Hawk among those to join the Tiktok party relatively early in 2018. Since then other megastars such as Jennifer Lopez, Justin Bieber and Will Smith have joined the party, among many others.

In the fall of 2019, Tiktok also announced a multi-year partnership with the National Football League which included the launch of the official NFL Tiktok account giving teams, players and the league as a whole new marketing avenue. Partnerships such as these are what help catapult Tiktok to become one of the fastest-growing social media platforms, already boasting 800 monthly active users in less than four years of existence.

Marvin Liao Joins FanVestor’s Advisory Board

Top venture capitalist and former Yahoo! senior executive Marvin Liao has joined the Advisory Board of global fintech fan investment and commerce platform FanVestor, the announcement was made today by company CEO Michael Golomb.

“Marvin’s expertise and proven track record are unmatched in the industry.  He managed one of the most successful accelerators, maturing and investing in more than 400 start-ups,” comments Golomb. “This combined with his vast global professional experience working at Yahoo! spearheading the company’s expansion in all important global markets make him a valuable addition to FanVestor’s Advisory Board.”

On the Advisory Board, Liao joins recently appointed members former President/CEO, DASAN Zhone Solutions Yung Kim and former PINTEC executive Alan Qiu.

Marvin Liao is an investor, executive coach, and formal advisor to several large family offices. Previously, he was a Partner at Venture Capital Fund 500 Startups, running the San Francisco-based accelerator program, as well as investing in seed-stage start-ups. He has invested in over 414 pre-seed and seed-stage startups during the six years spent there.

Liao also spent over a decade as a senior executive at Yahoo!, boasting an extensive operating experience expanding businesses across Asia, Europe, Latin America, and the United States. Liao presently serves on the boards of directors and advisory boards of several Internet advertising and ad technology companies around the world. He also is a mentor for a number of global accelerator programs.

FanVestor offers all-in-one commerce, auction, investing, and sweepstakes platform designed specifically to meet the needs of celebrities. Founded by Michael Golomb, an innovator in the world of business and fintech, FanVestor’s robust technology platform will allow current and former athletes, media and music celebrities, fashion icons, and artists to leverage their influence by offering their fans an opportunity to participate in their latest projects or charitable initiatives.

The company’s leadership team and Board of Directors is highlighted by COO Larry Namer, founder of E! Entertainment, and also includes former News Corp. executive Marty Pompadur, former CEO of Warner Brothers Music, Phil Quartararo, and former President of Korea Telecom, Yung Kim, and several other successful executives.

Kaelen Felix illustrates Ritchie Torres for 360 Magazine

TRAILBLAZER: CONGRESSMAN RITCHIE TORRES

By Elle Grant

January 3rd marked the commencement of the 117th Congress and the swearing of its newest members. For many, it marked the beginning of a new dawn. One that will be followed by the inauguration of TIME’s People of the Year, President-elect Joe Biden and Vice President-elect Kamala Harris. They will replace President Trump on Inauguration Day on January 20th. Yet several other remarkable individuals were elected this year and sworn in a bit earlier, solidifying the 117th Congress as the most diverse in American history. One of these representatives is a freshly elected Ritchie Torres, a 32-year-old politician serving the 15th congressional district in the Bronx, New York. Torres is the first openly gay Afro-Latino man elected to Congress, and one of two gay Black men that will serve in the 117th Congress, a distinction he shares with fellow New Yorker Mondaire Jones. 360 Magazine had the opportunity to sit down with Torres to discuss the story of his life, the issues he considers vital, as well as pick his brain for his thoughts on current events.

“I am a product of the Bronx,” Torres says of his childhood, “I spent most of my life in poverty.” Ritchie Torres was raised by a single mother, one of three children, in the Throggs Neck neighborhood of the East Bronx. He recalls the difficulty his mother had raising a family on minimum wage in the 1990s, as well as the awful conditions of the public housing he grew up in. Torres recollects these experiences with the soft yet fluid countenance that marked his speech throughout 360’s conversation with him. He floats between topics and memories with ease.

He recalls, with a rich sense of irony, the construction of Trump Golf Links as a child. “My life is something of a metaphor. I grew up right across the street of what became Trump golf course and actually something funny, is when the golf course was undergoing construction, it unleashed a skunk infestation. So, I often tell people I’ve been smelling the stench of Donald Trump long before he became President.” His own situation, compared with the government subsidized construction of the Trump Golf Links, deeply unsettled Torres’ image of society. He says collectively of his youth, “Those experiences shape not only who I am as a person, but as a public official.”

Such injustices prompted Torres to seek to become “The change that you wish the see in the world,” he says, quoting Mahatma Gandhi. He named public figures such as Abraham Lincoln, Franklin Roosevelt, Lyndon Johnson, Ted Kennedy as role models. He got his start as a housing organizer and eventually took the leap of faith to run for public office, becoming New York’s youngest elected city official at age 25. He had “No ties to the machine. No ties to the dynasties of Bronx politics, but I was young and energetic. I knocked on thousands of doors,” he claims that kind of face-to-face contact won him that election. Torres then became the first LGBTQ+ official elected from the Bronx.

“I think it has several implications,” he says when asked what this early accomplishment meant to him. “I mean, first, we are all products of our identities and our lived experiences. Right? Who we are as people shapes what we do as policy makers. It is important to have LGBTQ policy makers in the room where decisions are being made. A wise person once said, ‘If you don’t have a seat at the table, then you are probably on the menu.’” Referring to his 2020 election win, he says “My election means that LGBTQ people of color, in particular, will have a seat at one of the most powerful tables, the United States Congress.” He calls the reality of his election both empowering and normalizing. “I am a symbol of possibility.”

“I met Mondaire for the first time four years ago,” Torres says of Mondaire Jones, U.S. representative of New York’s 17th congressional district. “I remember when I met him for the first time, we had a conversation about the lack of LGBTQ representation of color in New York state politics. And I never imagined that four years later, he and I would become the first openly LGBTQ Black members of United States Congress.”

Congressmen Torres recognizes that his path, though marked with accomplishments, has not been one of only highs. Torres stands apart as a public official on the national stage who is open about the lows of his life and his struggles with mental health. When asked why he chooses to be so transparent, he says “I felt a deep sense of obligation to speak openly about my own struggles with depression in order to break the silence and shame and stigma that surrounds mental health.” He seeks to evolve, not perpetuate, the current ideas surrounding mental health. He hopes to show that “there is a way forward” out of difficult moments, which for him were struggles with substance abuse, the loss of a friend, and moments when he considered taking his own life. But seven years later, Torres was elected to city council. “I would not be alive today, much less a member of the United States Congress, were it not for mental health care which saved my life.” He aspires to send a message that “Recovery is possible. You can take an antidepressant, as I do every day, and find normalcy and stability” and achieve feats like being elected to Congress.

The 117th Congress is slated to be the most diverse in history. Torres says of this reality, “I think American is increasingly becoming a multi-racial, multi-ethnic inclusive democracy. We are witnessing the collapse of politics as an old voice network. I am part of a new generation of young leaders every bit as diverse as America itself. Congress is becoming what it always should have been, a miniaturization of America itself.”

Torres acknowledges the year 2020, monumental in many ways, as harrowing for his Bronx community. “COVID-19 has been a catastrophe for the city and the country, and the South Bronx has been the epicenter of COVID-19. The South Bronx had the highest rate of COVID-19 morbidity and mortality during the peak of the pandemic. And just as destructive as COVID-19 itself were the deeper inequalities that were brought to light.” He argued that the coronavirus exposed the deeper health inequalities, racial inequalities, and class inequalities laid bare by the pandemic.

These issues are at the forefront of Torres’ mind in thinking of his work as a legislator. When asked what he saw as the first step to rectifying the rampant racial injustice in the United States, he answered “the first thing is to bring greater accountability to policing in America,” an argument familiar to many Americans following the deaths of Breonna Taylor, Ahmaud Arbery, and George Floyd and their ensuing protests. As the Black Lives Matter movement swept the nation with greater momentum than ever before, cries for justice and defunding the police became common across the country’s cities. “Where there is no accountability, there will never be an end to police brutality” Torres says, being especially critical of qualified immunity in the United States.

Torres heads to Congress as a man with a mission regarding many issues. He himself declares “My great passion is affordable housing,” reflecting a long journey working continually in the housing sphere. He seeks to secure far greater funding for public housing in New York City and to expand the Section 8 program. The Section 8 program, also known as the Housing Choice Voucher program, created by an act in 1978, provides assistance to eligible low- and moderate-income families to rent housing in the private market. Torres says, “For me the surest way to stimulate the economy is to put money in the pockets of struggling families.” In order to do that, he believes the solution is an expanded child tax credit, which he describes as the single largest tax expenditure in America, yet he finds fault with a system that is “so regressive that it excludes a third of American families. Particularly the poorest families in America.” Torres’ passion shines through when he discusses the subject, detailing how this solution could slash childhood poverty by 40% in the span of the year. He calls its potential an absolute “game changer.”

Without question, affordable housing and tax reform are the first issues Torres hopes to address after being sworn in to the 117th Congress on January 3rd, 2020. “For me, the central mission of my life is to fight poverty in America. Racially constructed poverty in America. The South Bronx is said to be the poorest district in America and if we can make progressive policies work in the South Bronx, we can make them work anywhere.”

360 Magazine also had the opportunity to discuss a variety of current issues with Congressman Torres, one of which being the then impending Senate run-offs in Georgia. Following races too close to call in November 2020, Republican incumbent David Perdue is facing a challenge from Democrat Jon Ossoff. Additionally, GOP appointee Kelly Loeffler is defending her seat against Democrat Reverend Raphael Warnock. The election is vital because it will determine which party will control the Senate. “The stakes are supremely important,” Torres says of Georgia. “As long as Mitch McConnell refuses to bring critical bills to the floor for a vote, there is a limit to what we can accomplish. For me, Mitch McConnell is the single greatest obstruction on the path to progress. Winning those two seats in Georgia are essential.”

Regarding the impending mayoral race in his home of New York City, as well as early polls that display former Presidential candidate Andrew Yang as the frontrunner, Torres is coy. “The mayor’s race is wide open. Anyone who claims to have it figured out is lying.” He goes on to affirm “It is full of more than one credible candidate.”

“To be clear, I never announced that I wasn’t going to be in the squad.” Torres says, referring to ‘The Squad’ of United States Congress, composed of Congresswomen Alexandria Ocasio-Cortez, a fellow New Yorker, Ayanna Pressley, Ilhan Omar, and Rashida Tlaib. With new young progressive politicians like Torres joining the fray, claims of expanding membership are common. Torres, along with the aforementioned Mondaire Jones, as well as Congresswoman Cori Bush, Congresswoman Marie Newman, and Congressman Jamaal Brown are commonly referred to as impending members.

Instead, Torres clarifies, “I would never issue an announcement that I would not be a part of something. That would be an odd thing to do. Whenever I’m asked about the squad, I simply state that I’m my own person and I prefer to be judged on the basis of my own story and my own record, on my own terms.” He goes on to assert he is willing to work with “anyone and everyone in the service of delivering to the people of the South Bronx. That is my highest priority.” Torres is clear in this declaration that he is willing to work with more conservative members of his own party or the Republican party in hopes of progress.

On a future in politics, Torres affirmed his intent to serve the people in the moment and to “let the dice fall where they may” regarding the future. When asked what wisdom he would impart to a younger generation, Congressman Torres says “We are all only as strong as the support we have in our lives and be grateful for the supporters you have. The friends and family. I would not be here today if not for the friendship of people who believed in me more than I believed in myself. Know who those people are and value them and be grateful for them.”

Update as of 1/14/21, Congressman Ritchie Torres has formally endorsed former presidential candidate Andrew Yang for mayor of New York City. This comes just a day after Andrew Yang announced his campaign in a video titled ‘Why I’m Running,’ which features Torres in it.

Instagram Likes

In this article, you’re going to find the main tricks on how to make your Insta content popular and thriving amongst all the other lookalike content.

The more users register in Instagram’s system, the harder the whole process of online promotion actually becomes. This social media platform is probably the most strict when it comes to new guidelines and rules and that’s the additional reason why developing your content might become a big problem. That’s why paid promo services are much-needed and the offer on the market of these services keeps on growing daily. Yet things are not that easy anyway: because of how huge this market is, there are lots of scammers and indecent promo-managers who use bots and other machinery to promote their clients’ accounts. A chance to buy Instagram likes can really affect your online life positively and further, we’re going to tell you how exactly it can happen.

Remember this: you shouldn’t be trying to fool the techs that work for Instagram, so therefore, you cannot use the services that exist because of bots. Unreal and inefficient likes that are actually no people but just empty pages will lead you nowhere. To get yourself popular on the platform and looking like an already successful vlogger you really need to pay attention to the services that exist because of the cooperation between real people. Finding an agency that sells such services can be hard. Most of the time the opportunity to wind the number of thumbs up works just because a company has a certain pool of fake pages that are able to follow their clients and create a visibly successful profile. 

If you choose to buy fake services, your money will be quickly spent and the results won’t be there, because any social media platform’s techs are currently trying to get rid of all the fake accounts that are present on their website. It happens because people are visiting social media looking for social interaction, and fake accounts are just littering the space, making it inhuman and unhappy. You have to hold on a second and spend some more time on finding a decent company that sells decent services: but do you have time and energy for that? We don’t think so: people who’re trying to create quality content are usually over the head busy and cannot find a spare minute to read a single review. 

That’s why we’re here: we want to give you a small clue on how you can make your life easier: skip the research and come to Soclikes.com as we are the company that cares for their clients at each step of online promotion. We have been on the market for social media promotion for years and we have totally figured out how to work quickly, efficiently and with no risks for our customers. 

Promotion with Soclikes; step by step guide. 

If you’re new and you don’t know much about online promotion, you can always ask for help in the chat on Soclikes.com. We’re trying to always stay online and help our customers as soon as possible. You can ask about something that’s bothering you, you can ask what packages are the best ones to combine with one another and you can also ask for an individually created package if you cannot find something that suits your needs quite right on the website. 

Usually, the delivery itself takes us several hours from the moment that you’ve created your order and have paid for it, but sometimes it can take a little bit longer and can last through 24-72 hours. It all depends on the size of the pack that you have chosen and on the amount of work that our managers are going through right now. In any case, there is no need to worry if a service isn’t coming your way at the same second that you’ve paid for the pack. It’s going to be here in the exact amount that you have chosen and your likes count is going to grow immensely right behind your eyes. And all the likes that you’re going to get will be coming from actual living people who have their own accounts on Instagram and who’re willing to cooperate with us as a promo company, 

Our workers are always here to fix everything as soon as possible and they are constantly active in chat on Soclikes.com. If talking in the chat isn’t quite for you, you can always use our support team email address that you’re able to find in the contacts section. We’re trying to give our clients maximum informational and technical support to make them comfortable while buying from us. We also have tons of paying options available: from MasterCard and Paypal to rarer such as cryptocurrency and some specific online wallets. 

Don’t hesitate and postpone — you’ll never know how great the online promo can work for you if you don’t try it. We have the widest variety of available options and you can always create a promo campaign that would consist of several packs: in our opinion, this method gives the quickest and the most astonishing results in the shortest time. 

Jamaine Ortiz Illustration for 360 Magazine by Kaelen Felix

Q×A with Jamaine Ortiz

Jamaine “The Technician” Ortiz, an up and coming, 23-year-old boxer, is making his name in the world of boxing. After growing up in Worcester, Massachusetts, the young boxer turned pro in 2016. His amateur record is 100-14 and he has already won many awards for his skill.

During the recent Mike Tyson vs. Roy Jones Jr. fight that was shown on pay-per-view, Ortiz was victorious over Sulaiman Segawa of Silver Spring, Maryland. After scoring a technical knockout in the last 10 seconds of the seventh round, Ortiz gained the WBC USNBC Silver lightweight title. This was his first fight outside of New England and he certainly made himself known in the fighting community. After winning this fight, Ortiz jumped from 76th to 44th in the world for the lightweight division. If he keeps winning, Ortiz is predicted to fight for a major world title by late 2021.

360 Magazine sat down with Ortiz to ask him questions about his professional career, personal life and future.

What was your upbringing like? Was there always a focus on athletics?

I started boxing at seven years old, and I was always an athletic kid, playing sports and outside.

Where did you learn to box?

I learned how to box at the Boys & Girls Club of Ionic Ave.

Why boxing?

I use to get into fights as a kid, I like that its a one on one sport I don’t have to rely on anyone. Over time, I noticed I was winning a lot and kept it going.

Who are your role models, boxing or otherwise?

My role model was my coach Carlos Garcia.

You’re currently the Undefeated World Boxing Youth World lightweight champion. What does this accomplishment mean to you?

I’m actually the former Youth World lightweight champion due to my age since I turned 24 last April, currently, I hold the WBC USNBC Silver lightweight title. The accomplishment is just a stepping stone, I have far more to go and I understand its a process and this is part of the process.

Your nickname is ‘The Technician’ where does this come from?

A technician is a person skilled in an art or craft by dictionary standards and when it comes to boxing, and me being a carpenter, I’m now an active trader. It was a perfect fit since everything I do, including things in my personal life, I’m technical about it. So it’s a name that reflects more than just boxing.

You’ve been boxing competitively for more than a decade. How have you evolved during that time, technique-wise and also personally?

Time is the mother of greatness, practicing repeatedly overtime is only natural; I’m going to get better.

How has your career been impacted by COVID-19 and 2020?

Luckily I was able to get a fight right before the impact of covid came I didn’t get to fight as much as I normally would. I probably would have had about 4 fights in a year but I had two with the last one being a great exposure bout.

Tell us about your interests outside of boxing.

I enjoy nature and I spend most of my time with family. Always working on self-development, a lot of stocks, and trying to find real estate deals.

Do you still have Olympic aspirations? What are your future boxing goals?

Olympics of boxing is an amateur sport but recently I think in 2016, they allowed pros to compete but it is heavily dominated by amateurs. In the next year, I see myself becoming World Champion at the lightweight Division and reaching for that pound for pound list.

What is your go-to move in a fight?

Not sure, probably switching from orthodox to southpaw.

What makes you unique as a boxer?

My ability to switch stances easily and my technique.

BoxRec

Tapology

RingTV

Behind The Ropes

PR-Social Media Ad Spending to Jump 15% YoY & Hit $105B in 2021

After a sharp fall in March, digital ad spending has witnessed a strong growth worldwide, as millions of consumers shifted from brick-and-mortar stores to webshops amid the COVID-19 outbreak.

According to data presented by Finaria.it, social media ads, as one of the fastest-growing segments of the digital advertising industry, are expected to continue booming and hit $105bn in spending in 2021, a 15% jump year-over-year.

Global Social Media Ad Spending Surged by 68% in Three Years

In 2017, brands and media buyers spent $54.4bn on social media advertising worldwide, revealed Statista Global Consumer Survey. Over the next two years, this figure jumped by 57% to $85.7bn.

Although the COVID-19 pandemic triggered a sharp fall in the global digital advertising industry between January and March 2020, the market recovered in the second and third quarter of the year. As a result, global social media ad spending is expected to hit $91.3bn this year, a 6.5% increase compared to 2019 figures.

The Statista data also revealed the social media advertising segment is set to witness the second-largest increase in spending in 2021, growing by $13.7bn in a year. Only the search advertising segment is expected to see a more considerable boost in spending and grow by 16% YoY to $172.2bn in 2021.

Statistics show the increasing trend is set to continue in the following years, with social media ad spending rising to $124.6bn by 2025.

Mobile Ads to Hit 80% Market Share

The average ad spending per social media user is expected to amount to $31.90 in 2020, slightly more than a year ago. In the next five years, this figure is forecast to rise to $36.67.

Statista data also showed that in 2017, 71% of the total social media ad spending was generated through mobile devices. Mobile advertising continued growing in the last three years and hit a 79% market share in 2020. Statistics indicate this figure is set to jump to 80% next year, and by the end of 2025, mobile ads will account for 83% of total social media ad spending.

Analyzed by geography, the United States represents the world’s leading market in social media advertising, expected to hit $37.8bn in spending in 2020, a 4.5% increase in a year. This figure is forecast to jump by 16% and reach $44.1bn in 2021.

As the second-largest market globally, social media ad spending in China is expected to grow by 11.3% YoY to $24.9bn in 2020. United Kingdom, Japan, and Australia follow with $5.7bn, $2.4bn, and $2bn, respectively.