Posts tagged with "social media"

Will we Have Complete Control of Our Own Environments in the Metaverse?

The metaverse is on the way, and the hype around it is gaining serious traction. It could be completely transformative, changing the internet as we know it. It will have a major effect on many industries, with social media expected to be at the forefront of this new platform.

Social media users today have a multitude of privacy options so they can control what people see. However, there are questions about how and if this will translate to the metaverse.

Social Media Users Are Currently Able to Select Their Privacy Options

One of the reasons why social media sites have enjoyed such amazing success is the fact that users can tailor their own environments. They can see what they want to see and show people what they want to show them.

A lot of social media users value their privacy with the utmost importance. Nearly 80 percent of Facebook and Instagram members have adjusted their privacy settings in the last year, highlighting how crucial these features are.

According to an infographic from ExpressVPN, there are various ways to stay safe and private on social media. This includes having multiple accounts for different purposes, reviewing photo tags, and limiting posts to close friends. Users have so much control over these settings that they can create their own social media experience.

How Will This Translate to the Metaverse?

Because so much is unknown about the metaverse right now, it’s hard to know how these privacy settings will translate to this new world. According to XR Today, the metaverse will serve a wide variety of functions. This will include socializing, working, and playing. If people are using this world for different things, it may mean that their settings will have to alter depending on what they are doing.

Users may interact with the metaverse on different levels, some of which will give them more control than others. It’s reasonable to imagine that in social scenarios, everyone will have the power to show and see things in the same way they do now. However, when entering wider social settings like groups or entertainment zones, users may be exposed to content that they have no power over.

Metaverse inhabitants may still be able to block people as they can today on social media. If they encounter a blocked person in a social setting, they may not be able to see the face of their avatar or interact with them in any way.

There are already some theories about this, such as the ideas posed by Futurism. Metaverse users may be able to block things that they don’t want to see and go about constructing their own virtual worlds over time. Eventually, this could lead to bespoke experiences for everyone who enters the metaverse.

There’s no doubt that it’s going to take time for users to adapt to the metaverse. It is also likely to go through a lot of teething problems before it is as advanced as the world of social media today. Users have grown accustomed to constructing their own online spaces, though, and the metaverse is likely to offer similar options.

NIKI artist image via Gabriel Chiu for use by 360 MAGAZINE

Before – NIKI

Today, Jakarta-born, LA-based singer-songwriter, and producer NIKI unveils her new single and accompanying video for “Before.” The track is the first single from her forthcoming album Nicole. NIKI first announced the album on her social media pages earlier this week, read more HERE.

Stream/download the track HERE.

Watch the music video HERE.

The reflective record is tinged with nostalgia and sees NIKI yearning for a past relationship that has come to an end and grappling with navigating her feelings and how to let go. The reverb-drenched and scaled-back production of the track highlights NIKI’s lyrical ability to evoke strong emotions and sentimentality through her music.

“Before” continues to see NIKI shine revisiting her singer/songwriter roots through her genuine storytelling as seen on previous singles like “Split” released late last year.

In the accompanying music video, NIKI flies across the globe to the United States in an attempt to rekindle a relationship, but something feels amiss. The video is directed by Isaac Ravishankara and stars Indonesian-American actor Peter Adrian Sudarso opposite NIKI.

On the track, NIKI says “‘Before’ is the irresolute ending to my very first love story. I wrote it as a means to create the kind of closure I never had. I also feel itߣs ironically poetic to open this new chapter by telling you how it ends first. I’m so proud of it, and I can’t think of a better song to introduce the ultimate break-up record I’ve always fantasized of putting out but somehow haven’t until now.”

The release of “Before” comes fresh off the heels of NIKI’s unforgettable performance at Coachella in April, where she became the first Indonesian artist to ever perform at the festival, alongside Rich Brian. NIKI will follow up her Coachella appearance with a performance at 88rising’s 2022 Head in the Clouds Festival this August at Brookside at the Rose Bowl. NIKI previously performed at the 2021 Head in the Clouds Festival last November with a striking set that received acclaim from MTVFlaunt, and The AV Club who hailed her a “goddamn superstar.”

Watch her full performance at the festival HERE.

Most recently, 88rising and NIKI collaborated with Honda on a new docu-series that captured her journey to Coachella, storying her time leading up to her dazzling performance. 88rising is the first Asian music media partner to collaborate with Honda on their music program. The docu-series presented by Honda highlighted various firsts for NIKI from chronicling her first Coachella performance to watching her journey in her first car, a 2022 Honda CR-V Hybrid, capturing this full circle moment all while celebrating her Indonesian heritage, as both episodes were released last month during AAPI Month. Watch episode 1 HERE and episode 2 HERE.

To date, NIKI has accumulated over 1.8 billion streams across all platforms. Her hit single “Every Summertime” from the soundtrack of Marvel’s Shang-Chi and the Legend of the Ten Rings recently went viral and currently has over 220 million streams and climbing. The track, written and produced by NIKI and longtime collaborator Jacob Ray is an exuberant love song with a throwback sound reminiscent of classic R&B and soul. Stream the track HERE.

The aforementioned “Split” comes from the upcoming Head In The Clouds 3 collaboration album, 88rising’s game-changing third installation of the world-building effort that brings together rising artists from East to West. A retro slowburn, complete with steel guitar and NIKI’s sweet rasp, “Split” sees the 23-year-old’s artistic force chronicling the ache of feeling split between two worlds and two homes. Like all her well-loved songs, “Split” leaves a mark

Listen to “Split” HERE.

ABOUT NIKI

With over 1.8 BILLION+ streams to date, 23-year-old NIKI has slammed the door on the conventions of pop stardomߞwriting, recording, and producing her music on her own. Born in Jakarta and based in Los Angeles, NIKI has captured the attention of audiences around the world, earning praise from Billboard “as one of the brightest rising stars.” Earning wide critical acclaim since her breakthrough “Zephyr”, and her debut album, “MOONCHILD”, NIKI has cultivated fans around the globe with her expressive voice, personal songwriting and genre-blurring artistry, becoming a vibrant symbol of and an advocate for a generation of Asian musical artists.

NIKI’s debut album “MOONCHILD” was released on September 10, 2020 and currently has over 172M streams to date. Complex called MOONCHILD “a full-length offering reflective of the Indonesian vocalist/songwriter/multi-instrumentalist growth and abilities.” i-D shared that NIKI’s storytelling on MOONCHILD was “something we can only aspire to do.” To date, NIKI has garnered over 1.8 B+ streams and received praises from outlets like Harper’s BAZAAR, Forbes, Teen Vogue, Hypebae, and more.

Most recently, NIKI’s song “Every Summertime,” which appeared on the Marvel, Shang-Chi Legend of The Legend Ten Rings Official Soundtrack landed on Spotify’s Today’s Top Hits and Pop Rising amongst others and has been streamed over 200 million times worldwide. She was also the first Indonesian artist, alongside Rich Brian to ever take the stage at Coachella. She is also currently the face of Guess Originals Spring campaign.

With her Indonesian heritage essential to her story, she feels “a social responsibility representing Asian artists, especially as a role model for girls.” For aspiring Asian and Asian American talents aiming to break cultural norms and overcome music industry under-representation, NIKI proves that the highest dreams are indeed within reach.

Mistakes to Avoid When Marketing on Reddit

Reddit is a powerful marketing tool, but it can be easy to make costly mistakes if you’re not familiar with how it works. So, this post will outline some of the most common errors people make when using Reddit for marketing and discuss how to avoid them. By understanding the do’s and don’ts of Reddit marketing, you can get the most out of this unique platform.

You’re Not Posting at the Right Time

One of the biggest mistakes you can make when marketing on Reddit is posting at the wrong time. Many people who are new to Reddit might make this mistake since many people post when it is a convenient time for them. However, since you are marketing and trying to reach as many people as possible, it would be a good idea to post at the best times.

How do you know when it’s a good time to post? The great thing about Reddit is that it will show you how many users are online in a specific subreddit at any given time. This means that if you want to maximize your reach, you will have to find out when the best time to post in different subreddits would be.

You’re Not Gaining Karma

Another crucial factor to consider is that on Reddit, you have to build authority. You can do that by generating karma, which is basically the points you earn when your comments or links are upvoted. This is important because the more points you have, the more authority you have on the platform, and the more likely people will be to listen to you.

One way to generate points is by using Reddit Growth Services, which will allow you to buy Reddit upvotes, which means they will upvote your comments for you and generate karma. Another way to gain Karma on Reddit is simply by participating in subreddits, commenting on posts, and providing useful links.

Your Content is Generic

The next mistake you could make when marketing on Reddit is posting very generic content. Examples of generic content include “How to Quickly Gain Instagram Followers” or “Psychology Hacks to Make People Like You.” According to The Small Business Blog, 430 million people use Reddit every month, so one thing you can be sure of is that Redditors will be very aware of generic content on the Internet and are not likely to be entertained by this sort of content on Reddit.

If people don’t find the content you post entertaining, useful, or informative, your account won’t gain any traction. However, keep in mind that there is absolutely nothing wrong with posting someone else’s content as long as it is relevant to your brand, the subreddit, or is informative or helpful.

Your Titles Aren’t Great

One thing that you need to understand fairly early on in your Reddit marketing career is that it does not matter how amazing your content is if no one is reading it. Many people don’t read content on Reddit simply because the titles aren’t great.

The good news is that there are a few tips to follow if you want to write a great title. First, you should be blatantly honest about what your content is about. You should also be specific in terms of what people can expect when reading your content and read through the subreddit rules since some could state that links aren’t allowed in a title.

You’re in the Wrong Subreddits

Finally, the biggest mistake you could make when marketing on Reddit is using the incorrect subreddits. Keep in mind that the entire purpose of marketing on Reddit is to talk to your target audience. If you are not in the correct subreddit, you won’t be targeting your audience.

A great piece of advice for marketers on Reddit would be to carefully comb through the various subreddits until you find ones applicable to your niche. It is far better to be active in a subreddit with 100 active Redditors who are part of your target audience than in an extremely popular subreddit where no one will be interested in your content.

Engagement strategy for Twitter via 360 MAGAZINE

How to Gain More Twitter Followers Quickly in 2022

Twitter is a powerful social media platform that can be used to build an audience and grow a business. However, to be successful on Twitter, you need to have a strategy in place. In this blog post, we will explore what you need to do to gain followers on Twitter in 2022. We will also discuss some of the latest trends and changes that are taking place on Twitter. So, if you want to learn how to succeed on Twitter, keep reading!

Get Rid of the Non-Followers

Twitter can be a great platform for promoting your brand or sharing your thoughts with the world. However, it can also be a breeding ground for so-called “non-followers.” These are people who create fake accounts or follow large numbers of people in the hope that some will follow them back. Non-followers don’t interact with your tweets, and they offer no value to your online presence. They can harm your Twitter reach and engagement levels. If you suspect that someone is a non-follower, you can check their profile to see if they’re following a large number of people but have very few followers themselves. You can also use a Twitter unfollow app to get rid of any non-followers on your account.

Engage with Your Audience

An incredibly important thing that you should do if you are trying to increase the number of Twitter followers you have is to engage with your audience. Much like many of the social media platforms that exist today, one of the most important metrics is engagement. In other words, the more engagement your account receives, the more likely it is to be shown to people who are not your followers.

In addition to engaging with your followers, there are many different ways to engage on Twitter, and you need to be using all of them. For example, a popular way of engaging with people on Twitter is using Twitter chats. Another way to engage with your audience is by replying to comments on your posts or commenting on the posts of other users.

Use Visual Content

The next thing that you’re going to want to do to gain Twitter followers is to post visual content as much as possible. We have always known that humans are visual creatures, but since the invention of social media and the rise of popular social media platforms, such as Instagram and Twitter, we realized just how much of a visual creature we are.

One way to think about it is the fact that many people use Twitter for entertainment purposes and there isn’t anything entertaining about having to wade through a massive block of text. If you can’t think of anything creative to post, you could always use an application that allows you to turn text into an image.

Be Consistent with Everything

One of the most important things that you’re going to have to do to increase the number of followers you have on Twitter in 2022 is to be consistent with everything. What exactly does this mean? This means that there are a lot of things you need to be doing on Twitter to be successful, and you need to be consistent with each of them.

For example, when it comes to posting, you need to be consistent with posting and post regularly rather than irregularly, since this won’t gain any growth. In addition to this, you’ll also need to be consistent with the quality of your posts. Another thing to consider is whether or not you should be posting within a niche, and if you are, you should be consistently posting within that niche.

Always Use Hashtags

If there’s one thing that you can begin doing today which will dramatically increase the number of Twitter followers you have, it’s using hashtags. Hashtags essentially group similar content which shares the same hashtag. This means that if you are not using hashtags, you will not be able to increase the searchability of your content.

This doesn’t mean that you should use every hashtag that you can find. It seems that 223 is the best number of hashtags that you should post. One of the reasons for this is that many hashtags come across as spammy, and this is something that a lot of Twitter users avoid.

Promote on other social media

While Twitter is one of the most popular social media platforms, it is important to remember that other platforms can be just as effective when it comes to promoting yourself or your business. While Twitter is excellent for short, timely updates, YouTube allows you to post longer videos that can provide more information about your product or service, and with different Youtube promotion services you can reach an even wider audience. Both sites also offer opportunities to engage with potential customers, so be sure to take advantage of them. 

Influencer article via 360 MAGAZINE

Influencers Who Brunch Campaign Released

Brunch just became more fun with the release of chef Serge Krikorian’s latest campaign touted Influencers Who Brunch.  The host of Cooking with the Kriks and co-owner of Vibrant Occasions Catering is celebrating the first anniversary of the Youtube cooking show on April 19, 2022. Viewers of the show learn to cook popular recipes from around the world with exciting guests on each episode who are entrepreneurs, influencers and interesting people in Krikorian’s orbit.

The Influencers Who Brunch campaign was designed to showcase a taste of what viewers can expect on season two with more international dishes and special sauces.  Krikorian invited four of the show’s favorite local influencers who had been previous or upcoming guests on Cooking with the Kriks. Lifestyle blogger, Mary Kate Whitmire of Chic Little Honey, fashion influencers, Sarah Jo Reynolds and Alisha Curtis, as well as beauty influencer, Karen Alejandre of Kay P Beauty XO attended the brunch at a chic AirBnb called The Modern Rock in the SOMA district of Little Rock, Arkansas.  

Featured in the brunch campaign are tasty options such as panzanella salad, loaded hummus, crudite dippers, labneh and avocado toast with whiskey-cured salmon to name a few. Chef Serge Krikorian is planning to offer more obscure recipes in season two with the commitment to making them easy enough for anyone to cook.

“We plan to switch up the format slightly for season two of Cooking with the Kriks. In season one, we asked our guests what they would like to cook and that became the featured dish of the episode. This season, I am committed to showcasing some of my favorite international recipes, which are not as mainstream as season one’s dishes. I’ll be choosing each episode’s featured recipe,” says chef Serge Krikorian.

Hometown nano-influencers and micro-influencers have played a key role in Krikorian’s catering company’s marketing efforts over the past year. For the most part, his team already knew several of the influencers from multiple previous catering gigs, but it has been effective working with them in this new way. 

Krikorian’s team invited their colleague, Althea Wiles with Rose of Sharon Floral Design Studio, to the brunch where she gifted custom pieces of her living floral jewelry to each influencer. Wiles provided florals for the dining areas as well. Other creative team members involved were Sydney Rasch of Art/Photography by Sydney Rasch, Brian Weaver of KB Studios and Meredith Corning with Meredith Events.

The campaign is available to inspire people to gather, create memories and hopefully be inspired to try some of Krikorian’s recipes available on Cooking with the Kriks. It will serve as a visual for his new baby, Our Mobile Kitchen, which is a pristine fully-transportable kitchen that can be taken on location to large events or private homes for dinner parties. Our Mobile Kitchen offers a solution for those locations without a kitchen to cook in or simply for anyone hosting an event or party that wants to keep their space clean.  The mobile kitchen allows chef Serge Krikorian and his team to cook foods that must be cooked on location just prior to serving due to health and safety regulations like seafood and steaks.

Sophia Pippen headshot via Jessica Cohen JC-PR for use by 360 MAGAZINE

Sophia Pippen Interview

Sophia Pippen has notarized herself in the entertainment industry at the mere age of 13 years old. Having worked with the crème of the crop in the business, you’ve seen Sophia grace your television screen on ‘Dancing with the Stars Juniors‘ where she partnered with Jake Moreal and dance guru Sasha Farber.

Accumulating a mass 150,000+ followers on Instagram, Sophia has also cemented her social media presence. Like her mother, reality TV housewife Larsa Pippen, Sophia’s passion for fashion has landed her spots on the frontpages of magazines and placements walking in numerous fashion shows. Interested in pursuing more modeling ventures in the future, this 5’8 Prada-loving superstar is swiftly emerging as a Gen Z fashion icon.

As a Capricorn, Sophia possesses a unique ambition and determination to excel in all of her projects. The passion and drive that Sophia has at such a young age resembles that of her NBA legend father Scottie Pippen. Her dedication to perfecting her craft sets her apart from other influencers, models and actresses in the same age range.

360 had the opportunity to chat with Sophia regarding her involvement in the industry, and just what we can expect to see from her soon.

Q: What has it been like growing up in the constant spotlight?

A: It was difficult when I was younger but surrounding myself with friends that are in the same situation has helped me change my perspective. I like being active on social media in hopes that I’m inspiring kids my age to follow their passions.

Q: What was your biggest takeaway from DWTS Junior?

A: DWTS Junior taught me the importance of hard work and dedication. After the show, I started taking more dance lessons because of how much I fell in love with it.

Q: Tell us about your past modeling experience.

A: I started modeling a couple of months ago, I recently did a photoshoot for a clothing line, and I also did one for my jewelry line in the summer.

Q: What goals do you have with modeling?

A: My goal is to be on the cover of magazines, walk on runways, and to do campaign shoots for brands.

Q: Would you like to pursue acting further?

A: I love the art behind acting which is why I’m currently taking classes to pursue an acting career.

Q: What is a new passion or interest that you would like to pursue in the future? 

A: I want to become an entrepreneur and pursue my passion in fashion and start my own clothing line. 

Q: Where do you see yourself in 10 years?

A: I see myself modeling in the runway 10 years from now, having my own business and starting a charity.

Sophia Pippen headshot via Jessica Cohen JC-PR for use by 360 MAGAZINE

Beauty And Style On Pinterest: Ideas For Every Generation

The idea that someone should or should not wear something or do something at a certain age is offensive. Authenticity and individuality are the hallmarks of fashion and beauty today. Pinterest is used by women of all ages to find inspiration, identify what works for them, and transform that inspiration into their real lives (and their wardrobes).

When we looked at the style and beauty searches that women of different generations made on Pinterest, we found out Pinterest account of the brand Sézane that we have more things in common than we think. Whether you’re young, old, or have a particular beauty preference, it’s clear that style and beauty trends are on the rise. We want to tell you in no uncertain terms: authenticity has no age. Don’t miss our “style board for all ages” (and everything else that we are going to tell you) to see it with your own eyes.

Style Begins With:

What do all ages have in common in terms of style? Fashion on the streets! The street wear trend will always be in style no matter what age you are (+245%), if you’ve passed the forty-year mark (+308%), or if you’re over fifty (+265%). Even though it isn’t the most searched for among women over 60, they still do the odd search for “fashionable sneakers,” at up to 316%.

Inspiration From Around The World:

Pinterest attracts people who are looking for trends and styles from around the world that fit with their lifestyles. “Modern style with a hijab” searches rise by 1745% among users in their twenties and thirties, “casual style with a hijab” searches increase by 244% among users in their forties, “Korean fashion trends” searches rise by 1075 percent and 934 percent, respectively, for the twenty and sixty year old generations and “Parisian chic” searches rise by 1745% among users in their forties. No matter how old you are or where you live, Pinterest is the best place to find inspiration, because billions of ideas come from all over the world.

If you see a product within a Pin, zoom in on it (or use the visual search crop icon) to see where it can be purchased or what similar products are available. Keep scrolling to see more inspired looks to complete your look.

Adorable And Sassy:

The number of searches for “artistic makeup” is up 106% and 142% in the respective age groups for women in their twenties and thirties. Pinterest is mainly used by women to get to know one another and express their personalities. A good way to do this is to use their face as a canvas. Meanwhile, women over sixty are seeking a natural makeup (+77%). On the other hand, women in their twenties are more likely to opt for a 1960s style, with (+59%) bold makeup. The older the woman, the more bold the makeup.

Makeup:

Women in their late thirties and forties search for “makeup videos” (up 131% and 150% respectively) and older women, who look up “eye makeup tutorials” (74% and 140% respectively). The results of these studies confirm that women of all ages look to Pinterest for makeup advice and to improve their looks… It’ll also boost their self-esteem!

Pro Tip From Pinterest:

We announced a new feature this week that will let you try on products using Pinterest Lens (augmented reality technology) using the Pinterest camera (Lens). By using this feature, you will be able to discover and try products before making a purchasing decision. You can purchase each lipstick by clicking on the pin and going straight to the retailer’s website. There is a version of Try it available in the United States and an international release is set for later this year.

Women aged ten to twenty prefer “braided ponytails” (+593%), women aged forty to fifty prefer “handkerchief hairstyles” (+204%), and men aged fifty to sixty prefer “shaved haircuts” (+237%).

NICKI MINAJ F/ LIL BABY – BUSSIN

Nicki Minaj’s new track ‘Bussin’ in collaboration with Lil Baby comes following one week of the release of another cooperation project between both artists on ‘Do We have a Problem? Listen to ‘Bussin’HERE.

The fast-paced, electrifying hit releases amidst growing anticipation for Nicki’s new 2022 album. She has been caught pondering the new persona she aims to take on with the latest album, stating on Instagram Live, “what should we call this person’s name?” Although nothing has been revealed yet, she assured her fans that she would “figure it out.”

The icon has, too, been in the public’s attention following TikTok fumbling a Black History Month (BHM) event with Nicki herself. The event was entitled Black History Month Creator Meet Up x Nicki Minaj, as corresponding with emails showcased in a TikTok by the creator Dessy Joseph.

TikTok promised to celebrate BHM with this event, but the turnout spoke otherwise. Attendees observed that those in the turnout for the event were primarily non-Black creators. It was also revealed that Black creators were not given a link to the event until ten minutes after the beginning of the meetup, around 6:10 PM.

Joseph spoke on the disappointment, stating in a TikTok, “Black creators with millions of followers didn’t receive links till 6:10, weren’t prioritized, weren’t given questions, nothing. When people did get in, they did see a screen full of not-Black faces.”

TikTok released a statement that attributed the upset of the event to “extensive technical issues with production,” as to why guests had problems accessing the event. They, too, noted that a wide range of creators were invited to the occasion.

As seen by BuzzFeed News, the email statement stated, “The meet-up was open to our collective community of creators — including #BlackTikTok #CasaTikTok, #LearnOnTikTok, and more. On behalf of the TikTok creator team, we apologize for the confusion and negative experience, as this was intended to be an opportunity for fans to connect with Nicki in a unique setting to celebrate her new music.”

Nicki answered to fans uproar around the BHM event on an Instagram Live, telling them, “I heard what y’all were saying, and let me see if I can schedule something else for you guys.”


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ONE MANAGEMENT PROMOTES BARI SPECTOR

One Management Promotes Bari Spector To President As The Company Continues Its Growth With Offices In Three New Markets

ONE MANAGEMENT – a world leading modeling agency whose roster intersects fashion with music, gaming, TV, social media, and film, is excited to announce the promotion of Bari Spector to President and its global expansion. ONE boasts incredibly successful talent that represents beauty in all of its diversity.

Bari Spector started her career in fashion at casting agencies but soon moved to the modeling agency world where she spent two years at NEXT before finding her home at ONE in 2011. “[Spector] has been with ONE since the initial days of ONE.1. She has built a great team and has established strong relationships with clients, agencies, and models,” says Jawahar Chirimar, Chairman and CEO of ONE. “Bari has demonstrated incredible performance and leadership in her decade-plus tenure with the agency.” In 2017, Spector became Director of ONE.1 and was later promoted to Vice President of ONE in 2020.

“I am very excited to embark on the next phase of my career at ONE as its President. I look forward to working with our amazing team as we take ONE to unprecedented heights that no one ever thought possible.” Bari Spector, President of ONE.

Founded in 2001, ONE has recently expanded into other markets attracting a more diverse selection of models and a wider range of opportunities for its models given the ability to access clients in different regions. The Los Angeles office opened in October 2020 followed by the opening of Chicago in January 2021. Both started with a substantial women’s board and are now building the curve and men’s divisions. Barcelona, Spain is the latest location to open in November 2021 representing leading models and celebrities such as Anita Pozzo, Mariana Santana, Barbara Valente, Ana Herrera, Caroline Ribeiro, Erin O’Connor, and Inguna Butane.

ONE’s new offices have brought early success with new faces participating in amazing campaigns – MJ starring with Bottega Veneta and YSL, Skye for Gucci, and Tarin for both Bottega Veneta and Gucci. The agency has also signed Sofia Mechetner, Aoki Lee Simmons, Zuleyka Rivera, and Gigi Goode and continues to look towards the future with evolving social media (e.g., TikTok), gaming platforms, NFT’s and Metaverse.

“ONE has the ability to work with a larger set of clients and attract new faces, high profile models, and celebrities, who are serviced by a highly diverse and talented team.” – Jawahar Chirimar, Chairman and CEO of ONE.

"I Wanna Be A Boy" single cover art via Leigh Greaney for use by 360 MAGAZINE

Addison Grace – “I Wanna Be A Boy”

Musician and TikTok phenomenon Addison Grace released their single, “I Wanna Be A Boy,” that discusses their own intimate tour with gender. Throughout writing the song and exploring what gender truly meant to them, Addison was able to discover their pronouns – he/they – and come out as nonbinary. Addison sings, “I guess I wanna be a boy,” coming full terms with this sincere and profound message.

Listen to “I Wanna Be A BoyHERE.

Addison pondered with never releasing the song past his own social media, but after posting it online and observing the feedback, he knew that it deserved an appropriate debut. While speaking with B Drop, Addison states, “I initially started writing it when I was questioning a lot of things about myself. I’m very open with how I identify online and I’ve always openly been a queer creator, queer musician, and at that time I was really not understanding how I identified with my gender and how I felt about it, and so it started off as a song about gender roles and how I was jealous of guys and how they got to have certain things I couldn’t have. With time, I realized it was very much me explaining — in song form — that I wasn’t a girl and that I was nonbinary instead.

“A lot of people ended up relating to the song. I had trans men relating to it saying “I’ve always felt like that.” I’ve had trans women being like “I used to deny I was a woman and I wanted to be a boy; I wanted to be “normal” — quote, unquote. I even had my friends who were born female and identify as female feel that way because they felt they were a tomboy and never fit in with the “girlie girls” so to speak.” He continues, “Even though, for me, it’s a song about gender identity and finding myself in that way, I think really at the core — it becomes a song about not understanding yourself and wishing so desperately that you could and it’s a very vulnerable song for that reason.”

The cover art for the piece showcases several images of Addison while they were growing up, at different time periods. He talks about this, saying, “I feel like a lot of my work recently has been about growing up and about those awkward moments in your life, so for this song, I wanted it to be a collage of my face growing up. I didn’t want it to be something someone had drawn. I wanted it to be realistic so I searched through a bunch of scrapbooks and I found pictures of two-year old me, 10-year old me, 15-year old me and a picture of me from last year and we ended up crafting it all together because I’ve always loved the idea of putting photos together and it makes something else. I wanted to put stickers and all that because when you’re finding yourself, it feels like these weird puzzle that don’t fit quite right, so I wanted it to look slightly off… I really love it and it feels really nostalgic to me.”

The journey of coming out as non-binary for Addison was a difficult road and is something that he aims to inspire others with. They strive to empower individuals with the power to live their own lives as genuinely as possible. Through sharing his own journey, Addison nurtures the idea that gender identity is a voyage that they went on and hope that others can embark on as well.

More about Addison Grace

With an outstanding 3.8 million followers on TikTok, almost 400k followers on Instagram and close to 200k YouTube subscribers, Addison Grace become an online sensation through hard work and dedication. He began his journey online with an iPhone 6 and a dream, often encouraging his own audiences to follow their dreams despite their situations. Addison stands as waterproof that anyone can become an artist if they’re dedicated to the craft, stating, “You’re enough and what you’re doing is enough.”

As an activist for the LGBTQIA+ community, upcoming artists and mental health, Addison is known for disclosing his own individual experiences living with ADHD. He makes sure to communicate to his fanbases that “normal” is a made-up concept, and that the truth is very real. They transmit the importance of the truth with “I Wanna Be A Boy,” which you can stream everywhere now.