Posts tagged with "Target"

Graffiti and art article illustrated by Gabrielle Archuleta for 360 magazine

The Most Scandalous Cases of Plagiarism in Art

By Judy Nelson

Art is generally connected to creativity and original work. The ability to design something that has not been seen before is the driving force behind most artistic minds. Unfortunately, some people choose to take advantage of the creativity of others rather than come up with their own content. 

To make matters worse, these people also fail to give credit where it’s due, instead trying to pass these reproductions off as their own. Plagiarism has become a growing problem in the pop art world, with many emerging artists having their work stolen by others looking to make a quick buck. Some of the more scandalous incidents that have happened in this genre include:

Andy Warhol vs. Patricia Caulfield 

Andy Warhol is considered one of the founding fathers of pop art culture. His works offered new forms of expression that connected art with the advertisement industry and celebrity culture. Because of his prominent position in the industry, the discovery of his plagiarism came as a shock to the world. 

In 1964, the artist released a new series known as “Flowers,” which took the industry by storm. The work consisted of a beautiful floral design printed on various silkscreens. It was soon discovered, however, that instead of creating an original portrait of flowers, 

Warhol had used a photograph by artist Patricia Caulfield –which had been published in a 1964 issue of Modern Photography. This shortcut led to Warhol’s first lawsuit, as Patricia lodged an official complaint in 1966. Any such situation leads to disgrace and as a student, you are also recommended professional plagiarism checker for students in the UK. It ensures 100% unique work and this instills confidence in you that you are writing plagiarism-free and then submit the academic work.

Zara vs. Tuesday Bassen 

In 2016, Zara, a prominent fast-fashion retail brand from Spain, clashed with Los Angeles based independent artist Tuesday Bassen. The dispute arose because of the global brand’s use of the illustrator’s pin designs without her consent. 

The designs had been added to a new line of Zara’s products, with Bassen only finding out when her fans contacted her after noticing the similarities. Zara showed no remorse for their actions, refusing to acknowledge any wrongdoing. 

The retail brand even pointed out that complaints related to the similarities in design were insignificant compared to the overall traffic that the company attracted. This callous response caused uproar within the artistic community. It also highlighted the struggles endured by independent brands and artists in the industry when going up against big corporations. 

Lili Chin vs. Kohl

In 2016, Lili Chin, another independent artist from Los Angeles, filed a complaint against mega retail store Kohl for the use of her work without permission. The lawsuits consisted of copyright infringement and unfair competition charges. 

Lili demanded damages that could have reached up to $1 million. The complaint was based on the retailer marketing her drawings of “Boogie the Boston terrier” on socks and t-shirts sold in their stores. The drawings were based on a 2011 poster designed by the illustrator, showing the dog in various poses. 

Lili Chin pointed out that she sold similar merchandise with the same designs on them. She also mentioned that part of her proceeds went to dog rescue organizations, with Kohl’s actions reducing the amount of charity she was able to give to this worthy cause. In the end, the two parties settled out of court. 

Modern Dog vs. Disney/Target  

Another dog-based design was at the forefront of artwork plagiarism in 2013, when Modern Dog sued commercial giants Disney and Target over the use of an image that had featured in one of their books. Unauthorized copies of the picture had been printed on t-shirts and sold by the two major corporations. 

The companies’ online plagiarism checker was found at fault when they tried to argue that the illustrations involved fell under a technical rather than creative category. The image in question was a collection of sketches of different small dog faces. 

In the summary hearing, the court ruled in favor of the complainant and awarded Modern Dog with broad copyright protection for all 26 drawings. 

Forever 21 vs. Valfré 

Ilse Valfré is the third Los Angeles-based artist to suffer plagiarism at the hands of a major corporation. In 2016, the Mexican-born designer created a cartoon-based design of a rainbow featuring pastel colors and white puffy clouds. Less than a year later, fashion giant Forever 21 released a similar design. 

Both emblems featured matching colors and were branded on the back of iPhone cases. Further investigations by the complainant found that Rue 21, another major retail corporation, had also plagiarized three other designs from Valfré – in the production of their stereo earbuds. 

Conclusion

These examples of plagiarism highlight the need for strict regulation policies when it comes to the protection of copyrighted work. Independent artists deserve recognition for their productions, and, unfortunately, some major companies would rather try and plagiarize these designs than pay the artists for their work. Luckily, the growing influence of social media has made it harder for companies to get away with this act. 

Author Bio:

Judy Nelson works for an NGO based in East Africa, where it runs programs to spread awareness about education for all. She is their lead content writer and editor and also works part-time as a thesis and dissertation writer for an online academic writing service. In her free time, she plays with her pets, drives to the countryside and learns caricature drawing. 

Vaughn Lowery illustration by Allison Christensen for his book Move Like Water x Be Fluid produced by 360 MAGAZINE

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Move Like Water × Be Fluid

By Katrina Tiktinsky

Vaughn Lowery, founder and publisher of 360 MAGAZINE, is set to release his first book this month. Move Like Water × Be Fluid is a stunning memoir documenting the author’s journey from a childhood in the Detroit projects to a successful career in fashion and media. The arc of this remarkable passage twists and turns in surprising ways, ensuring readers will believe in the concept that this life truly is what you make it. The text will debut as an exclusive multi-volume installation within 360 MAGAZINE and marks the inception of the brand’s foray into publishing.

This provocative coming-of-age story explores the power of branding strategy, a technique the writer developed at an early age and carried with him throughout his lifetime. Lowery, from the time he was a young child, is able to comprehend that one’s innate, individual self is their greatest commodity in life. Through the highs and lows that inform his experience, he stays true to that ideal. Lowery puts forward a raw and compelling narrative of a child, and later a man, who repeatedly picks himself up, reimagines his life, and finds innovative ways to move forward. The self-empowerment so emblematic in Lowery’s character and story promotes readers to adopt the author’s tactics in their own lives.

The influence of prominent civil rights leader Joseph Lowery, the writer’s grandfather, is prevalent in this work. A beacon for both hope and progress during the Civil Rights Movement, the legacy of Joseph Lowery weighs heavily on the narrator. This, along with his upbringing and existence as a black man in America, make Lowery both introspective and contextually aware when it comes to race. Moreover, draws parallels between the movement his grandfather championed and led, and the Black Lives Matter movement of today, exposing the failures of our system and calling for meaningful, systemic change. Lowery simultaneously considers the work he can do, as a singular human being, to forward social justice causes in his day-to-day life and interactions with others. 

In the year 2020, which has been afflicted with an overwhelming amount of change, there has never been a timelier moment for insight from a man like Lowery. As mentioned, Lowery’s deep ties and connections to racial justice in America feels incredibly relevant, as do his thoughts on digital media, something Lowery pioneered years before COVID-19 forced the world hurriedly online. Constantly at the forefront of social change, Move Like Water × Be Fluid offers an understanding of the current moment, yet looks forward to the possibility of an evolved, cosmopolitan world. One that Lowery aspires to through all his works, including this installation and 360 MAGAZINE.

As we follow the author through grade school, high school and on through Cornell University, we collect advice from a myriad of powerful secondary characters. From all walks of life, these secondary support systems offer Lowery the push he needs to continue on striving towards something better. We watch Lowery model the work ethic of his admired older sister, gain confidence from an encouraging teacher, change the trajectory of his life due to a neighborhood mentor, and learn from the critique of a Residential Advisor. This self-help-book stands apart for never failing to appreciate the importance of an individual’s support system. Fittingly, while the book catalogues Lowery’s journey to success, it inspires and encourages readers in the same way Lowery’s community uplifted him – to take action towards a meaningful life.

Comparable titles to Move Like Water × Be Fluid include other stories of individuals who later turned to publishing their experiences in self-help books. Numerous celebrity examples include Becoming by Michelle Obama, Shoe Dog by Phil Knight, or The Path Made Clear by Oprah Winfrey. These titles, as well as Lowery’s first book, all feature introspection and explanations regarding the course of the authors’ lives. 

The following descriptions outlines the chapter-by-chapter journey within Move Like Water × Be Fluid.

Chapter 1: The beginning of Lowery’s journey is marked by his complicated childhood in Detroit, distinctly connected to his sense of place and community. Financial struggles and surroundings reminiscent of the song “Gangsta’s Paradise,” as well as the author’s early experience with assault contextualize the course of Lowery’s life.

Chapter 2: A childhood mood, coupled with the realization of his intelligence, swiftly changed the direction of Lowery’s life. Following a move to New Jersey to live with his older sister, Lowery’s early experiences of racism shine a light on his passion for racial justice today. The opportunity to participate in an honored education program again changes the trajectory Lowery follows.

Chapter 3: This chapter offers insight into the ups and downs of high school, a narrative many are familiar with. Yet, Lowery’s poised observations throughout the chapter reflect his early understanding of the world.

Chapter 4: After a remarkable yet complex journey through high school, Lowery achieves the first of many dreams by gaining the chance to attend Cornell University in New York. At Cornell, he is able to expand his understanding of self and what he hopes to accomplish.

Chapter 5: Saks Fifth Avenue recruits Lowery to work in their corporate office, marking Lowery’s first foray into the world of economics and fashion. The advice he gains from mentors in the field prompts him to shift towards a career in acting and modeling, supplemented by working in the Medicare Department of U.S. Healthcare.

Chapter 6: New York, in all its hectic nature, pointed Lowery west towards California where he could further capitalize on his talents in the entertainment industry.

Chapter 7: This chapter details one of the events in Lowery’s life for which he is best known: his commercials as “Joe Boxer Guy” that overwhelmed the nation. Following ups and downs in Los Angeles, this success cemented Lowery’s understanding of his own talents as well as his ties to L.A.

Chapter 8: Following an offensive home invasion, Lowery pivots to continue embracing what life throws at him with appearances on NBC’s “Scrubs” and “America’s Next Top Model.”

Chapter 9: With plenty of capital and the space to complement his next steps, Lowery founded 360 MAGAZINE in 2008, powering through the tidal wave that was the recession all due to his own brains and the belief in his product and brand.

Chapter 10: After another painful reminder of the inadequacies of the justice system in America due to an unjust prison stay, Lowery’s comprehension of what is truly important is once again realigned. Despite his negative experiences, his magazine is able to be on the cutting edge of the Los Angeles scene.

Chapter 11: The number 360 is ubiquitous to Lowery – one embodies the other. His appreciation for both his own capabilities and expertise, as well as the ones of others, assures his magazine and brand are constantly evolving. 

Chapter 12: Thinking on the future following the tragic death of a friend, Lowery is nowhere near finished and is more than ready to continue is many metamorphoses. He now exists in a space where he strives to empower others, all around the world. 360.

Move Like Water x Be Fluid, by Vaughn Lowery, is available this month exclusively on the 360 MAGAZINE’s website. 360 MAGAZINE has received numerous accolades, and has recently been featured on Dancing with the Stars. Stay in touch by following both Lowery (@vaughnlowery) and 360 (@360magazine)

For additional info on Vaughn Lowery visit Wikipedia and IMDb.

Queen’s Greatest Hits

Queen’s cornerstone “Greatest Hits” album is, once again, in the Top 10 of Billboard’s 200.

Released in 1981, the album has been on the charts for 412 weeks, finally landing at No. 8, up from its previous spot at No. 36. It previously peaked at No. 11 in 1992, the year following front man Freddie Mercury’s untimely death.

The now nine-time platinum album is also No. 1 on Billboard’s Vinyl Albums Chart with the second-largest sales week of 2020 for any vinyl release.

With monster hits from the iconic rock band like “Bohemian Rhapsody,” “We Will Rock You,” “We Are The Champions,” “Fat Bottomed Girls,” “Another One Bites the Dust” and so many more, it’s no wonder the album has stood the test of time.

Queen recently teamed up with both Target and Walmart to release brand new vinyl exclusives. Both are two-disc LPs, 180 gram.

Those opting for the Target exclusive will be treated to ruby blend marble vinyl while those who purchase from Walmart will receive red and white vinyl. The biggest fans of Queen might even be found purchasing both.

The band also recently released a live album with American Idol alum Adam Lambert at the helm. The album is titled “Queen + Adam Lambert Live Around The World,” and it landed at No. 1 on the UK’s official albums chart.

It was the first time a Queen album topped a chart since 1995’s “Made in Heaven.”

Queen is no stranger to the top ten, as this is their ninth album to land there. It will join the soundtrack for “Bohemian Rhapsody,” “Greatest Hits I, II & III: The Platinum Collection,” “Classic Queen,” “The Game,” “Jazz.” “News of the World,” “A Day at the Races” and “A Night at the Opera.”

Queen’s “Greatest Hits” is still the best-selling album of all-time in the UK.

Award illustration done by Mina Tocalini of 360 MAGAZINE.

Hispanic Heritage Awards

The Hispanic Heritage Foundation (HHF) announced today that the 33rd Hispanic Heritage Awards, presented by Target for the eight year, will be broadcast on October 6th on PBS stations and stream on PBS.org. The historic program, which was created by the White House in 1988 to commemorate the establishment of Hispanic Heritage Month in America, is among the highest honors by Latinos for Latinos and supported by 40 national Hispanic-serving institutions.   

In keeping with current COVID-19 mitigation guidance and with the safety of participants in mind, the Hispanic Heritage Awards and PBS broadcast will not include a live ceremony but will feature more intimately filmed performances and Honoree segments filmed on location across the United States and Latin America.    

“The Hispanic Heritage Foundation is thrilled to once again partner with Target and PBS to collectively celebrate and share the great promise, accomplishments, and cultural pride of the Latino community through the 2020 Awardees and powerful performances during Hispanic Heritage Month,” said Jose Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation. “More than ever, it’s important to shine the spotlight on the tremendous value Latinos provide this great country we all share, especially during this pandemic which has tragically impacted the Latino community and other communities of color at a higher rate.”    

The 2020 Honorees will be announced over the coming months followed by the performers, hosts, presenters and other sponsors (visit https://www.youtube.com/watch?v=C92ZiK5MxAs). 

“Target is excited to be the presenting sponsor of the Hispanic Heritage Awards for the eighth year in a row. We’re proud to be a part of a program that highlights the amazing accomplishments of the Latinx community and the lasting contributions it has had on our country and the world, especially those working on the frontlines during this pandemic,” said Laysha Ward, Target’s Executive Vice President and Chief External Engagement Officer. “We congratulate and thank all of this year’s honorees and we are inspired by their tireless commitment to service of others.” 

“While it would have been great to come together in person, we are delighted to join the Hispanic Heritage Foundation in this virtual celebration of Latino Americans and their extraordinary contributions to our country,” said Paula Kerger, President and CEO of PBS. “Building on our longstanding commitment to diverse stories and storytellers, we look forward to sharing the Hispanic Heritage Awards with our viewers during the sixth broadcast on PBS.” 

The Hispanic Heritage Awards serve as a launch of HHF’s year-round, award-winning programs which inspire, prepare, and connect Latino leaders in the classroom, community, and workforce to meet America’s needs as well as promoting cultural pride.  HHF is a 501(c)(3) nonprofit organization.  For more information, visit www.hispanicheritage.org.  

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 1,900 stores and at Target.com. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. For the latest store count or more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.

PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’s premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV— including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.

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Kicking a Soccer Ball illustration done by Mina Tocalini of 360 MAGAZINE.

U.S. Soccer Foundation – 300 Mini-Pitches

300 Mini-Pitches from the U.S. Soccer Foundation Bring Soccer to Underserved Communities Research shows youth sports improve physical and mental health as well as academic performance in communities hit hardest by COVID-19 July 27, 2020 U.S. Soccer Foundation As a traumatic pandemic continues to grip much of America, particularly communities of color, efforts are underway to ensure that children and families across the country have positive recreational opportunities to look forward to when they return to school and play. 

The U.S. Soccer Foundation, with the support of its partners, this week reached an important milestone with the installation of the 300th mini-pitch in underserved communities nationwide since 2015. Through a collaborative effort with local governments, youth organizations, school districts, and companies of all sizes, the U.S. Soccer Foundation has continued installing mini-pitches during the pandemic, fulfilling a long-term commitment to children living in underserved communities. 

These communities are the hardest hit by the COVID-19 pandemic and will be the slowest to recover, which underscores the importance of these investments. “The trauma that young people in underserved communities face from this pandemic, from the loss of lives to family member’s loss of jobs to the closure of schools and community centers, has been profound,” U.S. Soccer Foundation President & CEO Ed Foster-Simeon said. 

“This is an unprecedented escalation in the already challenging circumstances that young people live with, day after day.” “The U.S. Soccer Foundation and our partners are sending a very real message to young people and their families through these projects: We are here for you. We continue to ensure that when communities are ready, more mini-pitches will be there for play.” The U.S. Soccer Foundation’s mini-pitch initiative is responding to a significant challenge faced by youth in underserved communities—a critical shortage of safe places to play.

Since 2015, the Foundation has worked with partners to install mini-pitches in more than 200 communities across the United States and more mini-pitches are on the way. The Foundation plans to install more than 100 in the next year, with a goal of creating a total of 1,000 mini-pitches coast to coast by 2026. With safe surfaces and high-quality lighting, these mini-pitches serve as an ideal place for both pick-up games and free play, as well as high-quality programming, including the Foundation’s Soccer for Success program. 

Mini-pitches fit into urban environments or other areas where space is at a premium, providing a safe place for kids to play and for community members to gather right in their neighborhoods. Corporations including Target, Adidas, and Major League Soccer and its clubs are national partners in this initiative and have partnered with the Foundation on hundreds of mini-pitches to date. Last September, Musco Lighting partnered with the U.S. Soccer Foundation to update the mini-pitch with a new modular system including lights, fencing, and goals. On average, these lighted mini-pitches add 2.75 hours of playing time per day on each pitch. 

Although participation in youth sports is associated with better health and academic achievement, more than 80 percent of children living in households making less than $25,000 miss out on the benefits of team sports. Furthermore, one in three Americans don’t have a park within a 10-minute walk from home, leaving too many kids without access to a soccer program or safe place for free play. To address these barriers, the Foundation and its partners have committed to increasing access to quality youth development programming and creating 1,000 new mini-pitches nationwide. In addition to providing access, the creation of mini-pitches has lasting community benefits: 98% of communities report that the people in their community are more active and feel safer with the addition of a mini-pitch. 

Further, soccer mini-pitches serve as neighborhood gathering places for families, and nearly one-third of the kids who come to play on them are new to soccer. To learn more about the U.S. Soccer Foundation’s work to make soccer everyone’s game, visit itseveryonesgame.org

The U.S. Soccer Foundation’s programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace an active and healthy lifestyle while nurturing their personal growth beyond sports. Its cost-effective, high-impact initiatives offer safe environments where kids and communities thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization.

Follow U.S. Soccer Foundation: Facebook | Instagram | Twitter

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KOLLINS EZEKH

By Vaughn Lowery

Born in Russia and raised in Thailand, Kollins Ezekh has been a leader within the realm of fitness for 15+ years. He’s made brief appearances in Men’s Journal, Shape Magazine, Oxygen Magazine as well as Target. In addition, he has been interviewed on multiple networks: KTLA 5, Fox 11, ABC, Good Day LA and CBS.

Loads of celebrities have gravitated to this vegan trainer for a myriad of reasons. Handsome and ripped. He’s defied all of the myths with his plant-based chiselled physique. No wonder he has been tapped by Floyd Mayweather to help establish one of the fastest growing gym franchises in America. With him at the head, they’ve grown from one location to over a 100+ in just under a year.

As a personal life coach, Kollins is extremely competent and well-versed within his discipline. Charismatic yet informative, he constantly produces fitness content which people can indulge in while on the go. This Aries has fabricated results-driven regimens which make an impact on a person’s overall mental/health.

The future is exceedingly bright for this well-positioned member of an elite community of fitness gurus. While some of his counterparts tote around NASM certificates, he pushes an unprecedented work ethic which is unequaled by many.

Wengie, Target, 360 MAGAZINE

“WHIMSICAL BY WENGIE” 

POP STAR WENGIE REVEALS FIRST-EVER TOY LINE

Popular YouTuber announces her one-of-a-kind products will be sold at Target stores nationwide

YouTube’s biggest personality turned K-pop star, Wengie, announced today that she released her toy line of products named, Whimsical by Wengie that will be sold at Target, the biggest retail giant in the United States with over 1,800 stores nationwide. The line will consist of products that Wengie is best known for by her worldwide fan base known as “Wengiecorns”, who love her for her prank and slime videos.

The launch comes just after Wengie’s music releases skyrocketed to the top of the charts with the eight singles she released in a period of just 12 months. The superstar has over 18.5 million YouTube subscribers, 25 million combined social media reach and accumulated over 1.3 billion views on her YouTube channels to date.

“I’m so excited to share my first-ever toy line, Whimsical by Wengie,” said Wengie. “These are products that I would LOVE to use in my own YouTube videos and I can’t believe that I’m the one that gets to share them with my Wengiecorns! Whimsical by Wengie was such a blast to create and I know you guys will love the products.”

The toys, aimed at her loyal fanbase includes, Body Art, Glitter Lava Lamp, Unicorn Hair Kit and a Scented Slime 4-pack. Fans can purchase on Target.com, the Target app and in-store.

See more information on each toy below:

Wengie Body Art

  • Channel your inner unicorn! This fun deluxe body art kit comes with 6 tattoo sheets, 1 stencil sheet, 6 pots of glitter in red, light blue, purple, silver, pink and blue, 4 body markers in pink, purple, blue and red, 2 brushes, 1 sheet of body jewels and a tube of glue.
    • Easy to apply and decorate.
    • Super washable!
    • Creative and fun!
    • Kit comes with a mystery charm, collect them all!

Wengie Glitter Lava Lamp

  • Create your own room décor with this fun and glitzy “make your own” glitter lava lamp kit.  Comes with lamp, swirling mechanism, 1 packet confetti, adhesive gemstones, glittered sticker sheet, colored sticker sheet.
    • Color changing lights
    • Create! Decorate! Glow!
    • Needs 3 AA batteries
    • Kit comes with a mystery charm, collect them all!

Wengie Unicorn Hair Kit

  • Create your own hair look with this fun and colorful deluxe hair kit.  Comes with 6 hair chalk sliders in pink, purple, blue, orange, green and yellow, 3 pots of hair glitter in purple, green and pink, 3 hair ties in pink, purple and blue, 2 hair tattoo sheets and a hair applicator sponge
    • Easy to apply!
    • Washes out easily!
    • Color! Glitter! Style!
    • Kit comes with a mystery charm, collect them all!

Wengie Scented Slime 4-Pack

  • Play! Stretch! Squish with this delicious smelling slime. Item comes with 4 yummy gummy flavors – Cotton Candy, Birthday Cake, Banana and Candy.
    • Fun to play with and smells great!
    • Comes with different types of slime – Cloud, Glass and Regular
    • Kit comes with a mystery charm, collect them all!

Wengie’s most recent collaboration with Filipino pop star Iñigo Pascual “Mr. Nice Guy” (currently over 3.5 million views) was #1 on two separate charts in the Philippines in June 2019 while speaking on a K-pop panel at MIDEM conference in Cannes, France. She also spoke on another K-pop panel on July 11 at RISE technology conference in Hong Kong. Fans can follow Wengie on Instagram and Twitter at @wengie, on Facebook at @wwwengie and her YouTube channels at @wengie@wengiemusic@wengielifestyle@wengiemusicasia and @ReactiCorns.

ABOUT WENGIE

As one of the most influential YouTube stars and personalities, Wengie’s unique ability to deliver vibrant, informative, and highly-relatable content (including her wildly popular life “hacks” series) to a global audience—with signature quirk and humor—keeps her zealous ‘Wengiecorns’ wanting more. This unparalleled closeness and trust with her fans has cemented Wengie’s power as a leading content collaborator for both high-profile and emerging brands. Wengie has leveraged her prominence on YouTube to tackle other creative realms—she recorded her first music album in China in 2017 and is the voice of the fourth “Powerpuff Girl” on the Cartoon Network. With Wengie’s single ‘Oh I Do’, hitting #5 on the Honggebang charts in China, her music career continues to blossom with each music release skyrocketing to the top of international music charts. She has accumulated over 26 million views on YouTube with her first three releases of “Oh I Do,” “Cake,” and “Déjà vu,” which continues to grow daily. Following those, Wengie dropped her holiday anthem “Ugly Christmas Sweater” song, which hit the #1 spot on YouTube’s trending list and garnered nearly two million views in its first day, and 8.8 million to date. Wengie’s first collaboration “Mr. Nice Guy” features Filipino star musician Iñigo Pascual, which reached #1 on the OPM Top 10 Chart in the Philippines! Wengie’s music channel “Wengie Music” has over 55 million total views (as of June 2019). For the majority of her life, she has had multicultural musical taste, listening to mainly J-pop, C-pop, and K-pop. Wengie’s main goal in music is to create fun music that is “East meets West” / K-Pop-fused-with-American-pop, which is essentially all the things she loves. Her musical influences include BLACKPINK, TWICE, ITZY, HyunA, Ariana Grande and Taylor Swift. Wengie is managed by RARE Global, music by Asian Agent, and her agency is UTA.

U.S. Soccer Foundation’s “It’s Everyone’s Game!” 25th Anniversary Celebration

Nearly 500 supporters of the U.S. Soccer Foundation came together at the Banc of California Stadium in Los Angeles – on the pitch of Major League Soccer’s LAFC – Monday evening to commemorate the organization’s achievements of growing the game and providing youth recreation opportunities in underserved communities throughout its 25-year history.

The U.S. Soccer Foundation’s 25th anniversary celebration featured many of the women and men who have been a part of the organization throughout its history and supporters from the most storied soccer teams in American history, including members of the “‘99ers,” the World Cup-winning 1999 U.S. Women’s National Team. The Foundation and its supporters also used the 25th anniversary celebration to highlight the contributions of five national leaders who are bringing soccer to underserved communities nationwide.

“We’ve been honored to play a role in the phenomenal growth of the game in the United States,” said Ed Foster-Simeon, President & CEO of the U.S. Soccer Foundation. “Sport has existed for millennia because there’s a payoff for everyone who plays – not just those who make it to the very top. Mastery of soccer skills builds confidence and self-esteem. The game teaches teamwork and leadership. We look forward to the next 25 years as we continue to make soccer everyone’s game.”
Award Recipients

Visionary Award

Target has been a leader in corporate responsibility and community-building for years, uplifting neighborhoods nationwide by setting the bar for investing in communities. In 2017, the company made a $14 million commitment to youth soccer to bring the game to more kids and families across the country. This investment included the launch of a grant program to provide local organizations with funding for player and field equipment as well as training for volunteer coaches. In its work with the U.S. Soccer Foundation, Target exhibits exemplary leadership and dedication to the Foundation’s mission to increase access to the sport in underserved communities. Target was the first to make a significant contribution and fund the creation of 100 mini-pitches with the Foundation, providing safe places to play nationwide.

Impact Award

Major League Soccer has been a leading force behind the growth of the game in the United States. Founded in 1993 as part of the U.S. bid to host the 1994 FIFA World Cup, MLS debuted its first season in 1996 with 10 teams. The league excelled in growing its fan base and today 24 teams play in the U.S. and Canada. In addition to growing the sport professionally, the organization has made a significant commitment to addressing important social issues and enriching the lives of those in need through MLS WORKS, the league’s social responsibility platform. MLS has invested millions of dollars for more than a decade to improve the quality, safety, and accessibility of the sport in communities nationwide.

Game Changer Award

Founded in 2012 with its inaugural playing season in 2013, the National Women’s Soccer League, LLC operates the only Division 1 professional women’s soccer league in the United States and features the most prolific domestic and international players from around the globe. Guided by the league’s core principles, NWSL is committed to building on its foundation to promote women’s soccer in the United States and provide a home to the world’s top athletes at the highest level, while inspiring the next generation of female athletes.

Trailblazer Award

The 1999 U.S. Women’s National Team will forever have an iconic place in soccer. Aside from being one of the best teams to ever play, the team carved out an important place in sports history by solidifying a foundation for women in soccer. The sheer talent, energy, and determination the ‘99ers encompassed when they clinched the World Cup remains one of the single most inspiring moments in soccer today. Players from this historic team continue to find ways to give back to their communities, broadening access to the game and continuing to energize people around the sport. As trailblazers, this team has served as excellent ambassadors for the game and role models for youth.

Inspiration Award

The players of the 2019 U.S. Women’s National Team have never disappointed. They will defend their FIFA Women’s World Cup title in France this summer. They represent the latest iteration in an evolution of greatness, with the U.S. Women’s National Team considered the most successful in the world due to their consistent high standard of excellence, three World Cup titles, four Olympic gold medals, and other competitive awards. The team has inspired countless young women and men to dream big and believe in themselves through a shared vision to increase excitement about soccer. Their impressive talent, combined with their teamwork and community engagement, highlight the best of this sport and showcase the critical skills young people can learn on the field and apply in their lives.

Platinum sponsors of the event included adidas, the Britton Family Foundation, Los Angeles Football Club at Banc of California Stadium, Major League Soccer, Target, Telemundo Deportes, and NBC Sports.

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Instagram likes for sale which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.

Cultivating Company Culture

TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY

Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.

LISTEN HERE

An Additional Conversation with 360 Magazine’s Publisher Vaughn Lowery

By Tara McDonough

If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.

“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.

Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.

After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.

“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”

It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.

It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.

For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.

“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”

Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.  

Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.

“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”

Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.

360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.

The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.

When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.

Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”

The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.

As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.

“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.

When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.

When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.

“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”

He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.

VAUGHN LOWERY:
360 Magazine
LinkedIn
Joe boxer TV Appearance
America’s Next Top Model Appearance
Sundance Film Trailer Appearance

Vaughn Lowery, art, 360 magazine, design, entertainer, Male model