Celeste today shares the video for her new track “A Little Love” released via Interscope Records. The song was written and recorded for the UK John Lewis and Waitrose Christmas advertising campaign called “Give A Little Love” and has been widely praised as a Christmas classic in the making. “A Little Love” entered the Top 40 in the UK Official Charts the week after release as well as the Top 100 in Amazon and Apple Music Charts and #1 on the Shazam Chart. The John Lewis and Waitrose ad itself has had over 10 million combined views to date.
YouTube Music EMEA has today named Celeste as the next talent in their Artist On The Rise series, which celebrates and supports the most exciting new artists in the UK. The video for “A Little Love” was directed by Silent Tapes Films – who also directed the haunting video for Celeste’s “Strange”- and premiered on YouTube this morning.
“A Little Love” is the first original song commissioned by John Lewis and Waitrose for their Christmas advertising campaigns which – inspired by the kindness shown by the British public during the pandemic – encourages viewers to give a little love to others. Two new joint ads encourage the nation to spread kindness and help raise £4m for two charities – Home-Start and FareShare. A further £1m will be donated by Waitrose and John Lewis branches to local charities supporting families in need. Every time “A Little Love” is downloaded Celeste and Polydor Records will make a donation to the campaign.
Brit-Award winning Celeste was approached by John Lewis Partnership and asked to write a song which reflects the poignant theme of this year’s ad campaign, which celebrates kindness as the nation is encouraged to “Give A Little Love.” Celeste says, “I felt honoured to be asked to take part. I wanted to create something that felt classic but still true to who I am as a writer and performer.”
Commenting on the song Claire Pointon, Customer Director for John Lewis said; “We immediately knew that Celeste was right for our campaign. Her voice is timeless and magical. Her song blew us away.”
The song marks another milestone in the ascension of the British-Jamaican soul singer and songwriter who won both the BRITs Rising Star Award and BBC Music’s Sound last year and is the breakthrough artist of 2020. It follows the release last month of “Hear My Voice” which was co-written with Golden Globe®-nominated composer Daniel Pemberton and is the focus track of the Netflix film The Trial of the Chicago 7, written and directed by Academy Award®-winning filmmaker Aaron Sorkin. “Hear My Voice” is predicted by Variety to be an Oscars contender for Best Original Song at the Academy Awards next year.