“VERZUZ has always been a platform that is by the artists, for the artists and with the people,” says founders Swizz Beatz and Timbaland. “We’re glad to come to an amicable agreement with Triller and continue giving fans the music and community that they’ve come to know and love from the brand.”
The settlement will increase the ownership stake given to the artists that Timbaland & Swizz Beatz brought to Triller as part of the original deal.
“VERZUZ and Triller will always be a safe place and outlet for creators and their art. Nothing will change that,” says Bobby Sarnevesht, Executive Chairman & Co-Founder. “Creators started this and will continue building it. This is a victorious moment in the Triller and VERZUZ relationship as we march together toward the public markets. Stay tuned.”
Swizz Beatz and Timbaland remain proud of the platform that they created with VERZUZ and its acquisition by Triller due to the company’s willingness to celebrate and showcase artists.
Created by GRAMMY award winning producers and entrepreneurs Swizz Beatz and Timbaland, VERZUZ was launched in March of 2020. What started as a battle between two friendly rivals has grown into a global phenomenon that celebrates some of the greatest artists of our time, highlighting their careers and generating powerful surges in sales and streams. VERZUZ has taken its celebration of culture beyond music with successful collaborations in sports, comedy and more. For more information, visit www.verzuztv.com and follow @verzuztv on Instagram.
ABOUT TRILLER NETWORK:
Triller Network is a consolidation of companies, apps and technologies and the first of its kind leading the move into Internet 3.0. Triller Network pairs the culture of music with sports, fashion, entertainment and influencers through a 360-degree tech and content-based vertical. The Triller Networkߞwhich includes the globally popular Triller app used by musicians, celebrities, athletes, and overall culture settersߞhas more than 300 million users worldwide.
Unlike other global short-video apps it is often compared to, Triller encourages and facilitates its users to post the content created on the app across other social media platforms and websites.
Triller Network owns proprietary ad-tech and ad AI which is uniquely tied to the content rather than more typically to the user. By tracking the content, Triller Network empowers its tastemakers and users to push their content virally to affiliated and un-affiliated sites and networks reaching tens of millions of additional users daily.
Data from its AI suite, direct influencer and artists relationships is generated from the app and from on- and off-network information and is used to program longer-form content, connect users across the web with the content, and provide monetization opportunities that maximize brand partnership integrations.
Triller Network has launched highly successful campaigns with some of the biggest brands in the world including Pepsi, McDonalds, Weedmaps, DraftKings, and L’Oreal. Campaigns start with the app and continue throughout the entire tech ecosystem, providing a unique branded content and technology integration. Branded content is integrated at the Triller app level, making direct deals with the influencers and celebrities who post the content. Content is then pushed to and through thousands of affiliated and non-affiliated sites, apps, social networks and is ultimately integrated into valuable long-form Triller Network content, such as boxing PPV, live fashion shows, and episodic reality content on TrillerTV.
Triller TV programming includes more than 50 original half-hour shows, with more added continuously. Shows include The DAmelios Family’s Must Haves, Jennifer Lopez In The Morning, Jake Paul: Staying On Top, 2 Chainz Lets Do It, Hypehouse’s Hanging With The Hype, Ur Lovd: the Noah Beck Show, Fat Joe’s Masterclass, The Perez Hilton Show, and Violet Benson’s Too Tired To Be Crazy, among others.
Triller Network also includes Triller Fight Club (www.TrillerFightClub.com), which launched last year with the highly successful Tyson-Jones Fight, which shattered digital PPV records and became the 8th highest selling Boxing PPV of all time.
ABOUT THE TRILLER APP:
Triller is an AI-driven music and social media experience bringing together creators, artists, and brands around the world. Powered by the motto “You Do You,” Triller allows users to create and share videos in mere seconds, backing them with custom music tracks using Mashtraxx editing technology. Celebrities like Alicia Keys, Cardi B, Chance the Rapper, Marshmello, Roddy Ricch, and Eminem regularly use the app to create their own original music videos, while Triller has attracted brands such as Pepsi, Chipotle, Manscaped, Boost Mobile, and more. Triller recently was acquired by Proxima Media. For more information, visit www.triller.co and follow @triller on Instagram.