EMINEM’S MARSHALL MATHERS FOUNDATION TO RELEASE EXCLUSIVE DOWNTOWN BOXING GYM COLLAB ON BLACK FRIDAY
Just in time for Black Friday, the Marshall Mathers Foundation is releasing a limited-edition line of clothing for a good cause. The designs also make a nod to “Stan” and the 20th anniversary of The Marshall Mathers LP.
The Marshall Mathers Foundation x DBG #Stan #MMLP collab on Carhartt gear will raise funds to help the Downtown Boxing Gym (DBG Detroit) knock out COVID-19 related learning loss. DBG is a free academic and athletic program on Detroit’s east side that’s working around the clock to prevent students from falling behind during the pandemic.
“We’re facing a crisis like we’ve never seen and we’re doing everything we can to support our kids and help them make it through,” said Khali Sweeney, DBG’s founder and CEO. “To have Eminem and the Marshall Mathers Foundation step up during this time and help raise much needed funds means the world to us. This is what we do in the D. We take care of each other. And we are truly grateful.”
Royce Da 5’9”, Director of Community Engagement and Social Justice Initiatives for The Marshall Mathers Foundation, said: “I’ve experienced firsthand the discipline, commitment, and focus that boxing training instills in young people. I’m passionate about the sport, and I’m passionate about the role that DBG plays in our community. We need to make sure the important work they do continues.”
The t-shirts and hoodies sell for $30 and $60 and are available online at the Eminem Store (shop.eminem.com) while supplies last. 100% of the proceeds will support DBG’s tutoring, mentorship, enrichment programs, college and career prep, social-emotional skills building, and basic needs support like transportation, meals, and more. Learn more at dbgdetroit.org.
The Marshall Mathers Foundation is a charitable organization dedicated to disadvantaged and at-risk youth in Detroit, Michigan and its surrounding communities. Our mission has expanded to stand as an ally in the fight against social injustice and for racial equality nationwide.
After being featured on ESPN’s UFC 257 creative for the last month, Eminem will debut his new music video for “Higher” during ESPN’s UFC 257 Countdown: Poirier vs. McGregor 2 at 2 p.m. ET this Saturday, January 23 on ABC. The video will also re-air on ESPN just prior to Saturday’s main event.
The song comes from the latest Eminem release, Music To Be Murdered By – Side B (Shady Records/Aftermath Entertainment/Interscope Records), which was released on December 18, 2020 and is the expanded edition of Music To Be Murdered By, his 11th studio album released January 17, 2020. The music video prominently features footage from ESPN’s UFC coverage and centers around Eminem inhabiting roles as both a musician and a world-class athlete, drawing allusions between the way a musician creates and prepares to perform and how an athlete trains and prepares for competition. The video, featuring cameos from Dana White and ESPN’s Michael Eaves, will revolve around Eminem’s most important battle: the one against his own demons.
“We have always been interested in fostering the synergy between music and sports and along with ESPN we have created many great moments together,” says David Nieman, VP, Sports and Gaming for Interscope Geffen A&M. “Working together to amplify Eminem’s artistic vision in such a unique way for this highly anticipated UFC event is absolutely a high point.”
“It’s always been amazing to be able to work with Eminem for promotional and programming content on various ESPN properties over the years,” said Kevin Wilson, ESPN music director. “To be able to work on this video together with his team – not only featuring our team’s great UFC coverage but also debuting it exclusively on ABC, is just invaluable.”
Eminem has been featured in a number of promotional and programming content for ESPN recently, including UFC 248, UFC 246, a spot with a custom remix and the tease for this year’s College Football Playoff National Championship, featuring him narrating the introduction and more.