Posts tagged with "recording artist"

David Bowie illustration by Kaelen Felix for 360 magazine

DAVID BOWIE LP

AVAILABLE FOR THE FIRST TIME AS LIMITED EDITION PICTURE DISC

RELEASED JANUARY 29, 2021 BY UMe/DECCA/DERAM EXCLUSIVELY VIA HERE.

Deram Records originally released David Bowie‘s self-titled debut album on June 1, 1967, the very same day as The Beatles Sgt. Pepper’s Lonely Heart Club Band. While it was not a hit at the time, over the past 50 years it’s gained a reputation for being a perfect snapshot of the time and has earned plaudits for being one of the first contemporary pop albums to be sung in an English accent. Bowie himself revisited songs from this era in 2000 re-recording the likes of “Silly Boy Blue” for an album called Toy which remains unreleased.

The album may not have been a huge success but there were music writers who saw something in Bowie, the NME called it “All very refreshing” and that he was “a very promising talent.”

The biography prepared at the time describes David Bowie thus “His remarkable powers of observation enable him to write with humour and wit about the people, loved and unloved, and the attitudes, lovely and unlovely, that constitute today’s society. A recent bout of ‘flu enabled him to pen half a dozen songs to go on a forthcoming Deram LP. In fact, David is one of the very few artists commissioned for an album before a single. Simultaneously, David is writing songs and situations for a colour film in which he is to star and putting the finishing touches to a unique cabaret act.


The album will be released for the first time as picture disc on January 29th and will be made available exclusively HERE.
 

DAVID BOWIE – DAVID BOWIE 

Side One
1.         Uncle Arthur
2.         Sell Me a Coat
3.         Rubber Band
4.         Love You till Tuesday
5.         There Is a Happy Land
6.         We Are Hungry Men
7.         When I Live My Dream

Side Two
1.         Little Bombardier
2.         Silly Boy Blue
3.         Come and Buy My Toys
4.         Join the Gang    
5.         She’s Got Medals          
6.         Maid of Bond Street
7.         Please Mr. Gravedigger 
 


DAVID BOWIE – DAVID BOWIE
LIMITED EDITION PICTURE DISC
RELEASED JANUARY 29, 2021 BY UMe/DECCA/DERAM

 

ABOUT DAVID BOWIE

David Bowie was an English singer-songwriter and actor. He was one of the most influential musicians of the 20th century, and was acclaimed by critics and musicians for his work during the 1970s. In the UK, he was awarded ten platinum album certifications, eleven gold and eight silver, and released eleven number-one albums. In the US, he received five platinum and nine gold certifications. In addition, he was inducted into the Rock and Roll Hall of Fame in 1996, and Rolling Stone placed him among its list of the 100 Greatest Artists of All Time. Naming him the “Greatest Rock Star Ever” following his death in 2016.

On April 24, 1992, Bowie married English musician Iman (a Somali fashion model, actress and entrepreneur) in Lausanne, Switzerland.  They have one daughter, Alexandria Zahra Jones, born August 15, 2000 in New York City. Iman is also stepmother to Bowie’s son from a previous marriage, Duncan Jones.

Sadly, on January 10, 2016 Bowie passed away from liver cancer in his New York City apartment. He had been diagnosed 18 months earlier but had not made the news of his illness public. He is a legend that will be remembered for years to come and has permanently left a mark on the music industry.

SEVANA UNVEILS “BLESSED” VIDEO FROM HER LATEST EP BE SOMEBODY

SEVANA UNVEILS “BLESSED” VIDEO FROM HER LATEST EP “BE SOMEBODY” 

“The rising Jamaican star definitely has the range…manages to make the song’s already blissful hook sound even sweeter.”

NYLON

“Sevana has the octaves and pipes that give singers like Beyoncé their stripes.”

ESSENCE

“…poised for greatness…effortless, airy and buttery, it [Sevana’s voice] floats above dreamy melodies…forming a blend that feels timeless and yet profoundly modern.”

POPDUST

Sevana released her latest video for “Blessed.” The Jamaican singer gives reverence to a higher power on this Yoram Savion directed visual shot in the rustic terrain of Soda Springs, CA. Sevana towers over the bright horns as her voice overflows. This soul-baring anthem is off her acclaimed EP Be Somebody (out July 31 via In.Digg.Nation Collective / Six Course / RCA Records) and produced by IzyBeats, the hitmaker behind Koffee’s “Toast” and Lila Iké’s “I Spy.” Watch it HERE.

“The visual follows the story of a woman lost in the wilderness. She’s made a home there, but it all comes to a head when a threat finds its way into the home she’s made. Through divine intervention, she escapes. The threat is fear. The woman is me, “ Sevana explains.  It’s the story of my spiritual growth, how I awoke to a relationship with God as my world came crashing down. I  know what it feels like to never be alone again, I am covered, I am at peace. I am Blessed,” she adds.

The “Blessed” visual follows her “Mango” video which has over 2m+ views and is a favorite among the likes of actress Halle Berry and dancehall queen Spice. The latter song is also featured on her 6-track EP Be Somebody.

Listen to Be Somebody EP: 

https://smarturl.it/BeSomebodyEP

Watch “Blessed” Video:

https://smarturl.it/BlessedOfficial 

About Sevana:

Hailing from Jamaica gives any artist a certain legitimacy, but it also brings certain expectations — ones which Sevana lives up to, but also defies. While reflecting the island’s musical sensibilities in some ways,  Sevana’s vocals are strongly influenced by R&B and soul. Be Somebody comes after Sevana’s self-titled EP (2016), her 2018 breakthrough song “Sometime Love” and 2019’s singles “Nobody Man” and “Haul & Pull” off the Protoje and J Vibe produced Rock & Groove Riddim. In 2019, Sevana landed festival performances at Boomtown (UK), Reggae Geel (Germany) and Rototom Sunsplash (Spain), Sole DXB (Dubai) and joined Protoje on some of his major shows, including BRIC’s Celebrate Brooklyn! NYC concert and Jamaica’s largest annual music festival Reggae Sumfest. Sevana has earned notoriety by The FADER, ESSENCE, NYLON, COMPLEX, ASOS, VICE/Noisey, BBC (1Xtra), LargeUp and graced the cover of RIDDIM Magazine’s SPRING 2019 issue. Her naturally radiant look has made her a favorite of photographers and fashion labels. Most recently, she was included in PUMA Middle East’s 2020 campaign along with labelmate Lila Iké. 

www.sevanaworld.com

www.instagram.com/callmesevana

www.twitter.com/callmesevana

www.facebook.com/callmesevana

Jarry Lee Q×A

360 MAGAZINE was lucky enough to sit down with Jarry Lee, a model, actress, musician and influencer from the UK. Lee has over 700,000 followers on Instagram, 30,000 TikTok followers and more than 700,000 Spotify streams.

She has also been seen in VOGUE Italia, POPSUGAR, Mic, Elite Daily, NY Daily News, AM New York, Women Fitness Magazine, Cliché Magazine, The New York Times, Thrive Global and more. She will also be featured in two upcoming books, “Tell Her She Can’t” by Kelly Lewis and “The Little Things” by Oliver Charles.

Authority Magazine named her one of 2020’s “Inspirational Women in Hollywood” while StarCentral Magazine called Lee a “rising star to watch in 2020.” You can click right here to see everywhere she has been featured.

360: How did you find a creative outlet in journalism?

Jarry Lee: I’ve always loved writing (everything from poetry to screenplays), and it was my childhood dream to write professionally. I feel lucky that I was able to do so as a paid, full-time job and that I was able to pitch and take on stories I was personally interested in. Writing is a cathartic process for me.

360: What was the biggest hurdle transitioning from writing for BuzzFeed to being in front of the camera?

Jarry Lee: I didn’t have much prior experience beyond taking some acting classes in the past in school and performing in a playwriting festival in prep school that I wrote for, so I did dozens of test shoots with photographers to practice and learn my best angles and posing. Speaking on camera felt natural, but I had to learn how to pose more naturally.

360: How has your experience in telling stories as a journalist and analyzing stories as the Deputy Books Editor helped you to tell the stories of others as an actress and model?

Jarry Lee: It has definitely helped me with more easily imagining the inner lives and motivations of my characters. Every time I interviewed sources for an in-depth piece, I felt that I gained insight into how other people’s minds worked. When I was writing a feature about Instagram in 2017, for example, I interviewed over 30 individuals and a few businesses, and their stories were really fascinating and completely changed my understanding of how people interact with social media.

360: How has being an influencer and online personality changed through the pandemic?

Jarry Lee: There are almost no in-person events, so in that aspect it’s become less interactive, but there are also more people online since everyone’s bored indoors. I’ve adapted to become a lot more self-sufficient — I rarely work with outside photographers anymore and instead have learned to shoot myself. Earlier this year I bought professional lighting and photography equipment, and recently even purchased a green screen! I’ve really enjoyed honing my video production and editing skills this year. Maybe that’s one small silver lining to the pandemic.

360: What is your favorite platform for creating content and why?

Jarry Lee: I love Instagram for being so curated and aesthetic-focused, but Twitter is my favorite platform for sharing thoughts and seeing others’ (as well as for really silly memes). I originally joined Twitter in 2009, way before I joined Instagram (in 2013).

360: How does your time as a model help you as an actress?

Jarry Lee: I think acting helps more with modeling than vice versa, but becoming more comfortable on-camera as a model has definitely helped me act more naturally, as well. Both require drawing your inner emotions out, onto your facial expressions and how you hold yourself generally.

360: How do you use your platform and large reach to influence ideas and actions of your audience?

Jarry Lee: Three topics I try to bring more awareness to via my platform are: Asian representation in entertainment, bisexual/LGBTQ+ representation and anxiety/mental health. All three are still not spoken about enough, so I think it’s important to share my experiences with my audience. I still frequently receive messages about how I came out as bisexual on the Netflix show “Dating Around,” for example, and it has really resonated with some of my followers when I’ve shared my past experiences with panic attacks and anxiety. I try to show the behind-the-scenes of my entertainment career, in part because there were very few Asian public figures in the entertainment industry when I was growing up. I hope that my non-traditional career path inspires others to take a risk and pursue their passions.

You can learn more about Jarry Lee by clicking right here. You can also follow her on Instagram, Twitter, TikTok, Facebook and Spotify.

Eminem illustration by Kaelen Felix for 360 MAGAZINE

EMINEM’S MMF

EMINEM’S MARSHALL MATHERS FOUNDATION TO RELEASE EXCLUSIVE DOWNTOWN BOXING GYM COLLAB ON BLACK FRIDAY

Just in time for Black Friday, the Marshall Mathers Foundation is releasing a limited-edition line of clothing for a good cause. The designs also make a nod to “Stan” and the 20th anniversary of The Marshall Mathers LP. 

The Marshall Mathers Foundation x DBG #Stan #MMLP collab on Carhartt gear will raise funds to help the Downtown Boxing Gym (DBG Detroit) knock out COVID-19 related learning loss. DBG is a free academic and athletic program on Detroit’s east side that’s working around the clock to prevent students from falling behind during the pandemic. 

“We’re facing a crisis like we’ve never seen and we’re doing everything we can to support our kids and help them make it through,” said Khali Sweeney, DBG’s founder and CEO. “To have Eminem and the Marshall Mathers Foundation step up during this time and help raise much needed funds means the world to us. This is what we do in the D. We take care of each other. And we are truly grateful.” 

Royce Da 5’9”, Director of Community Engagement and Social Justice Initiatives for The Marshall Mathers Foundation, said: “I’ve experienced firsthand the discipline, commitment, and focus that boxing training instills in young people. I’m passionate about the sport, and I’m passionate about the role that DBG plays in our community.  We need to make sure the important work they do continues.” 

The t-shirts and hoodies sell for $30 and $60 and are available online at the Eminem Store (shop.eminem.com) while supplies last. 100% of the proceeds will support DBG’s tutoring, mentorship, enrichment programs, college and career prep, social-emotional skills building, and basic needs support like transportation, meals, and more. Learn more at dbgdetroit.org

The Marshall Mathers Foundation is a charitable organization dedicated to disadvantaged and at-risk youth in Detroit, Michigan and its surrounding communities. Our mission has expanded to stand as an ally in the fight against social injustice and for racial equality nationwide.  

Isabelle Fries makes a brief splash inside 360 MAGAZINE

ISABELLE FRIES

At 22 years old, Isabelle Fries has started to make a name for herself in the music industry. Not only is she gifted in her art, she has an extremely large heart.

Born in Sydney, but raised in Denver, Colorado, Fries found her inclination for singing at a young age. “I knew I wanted music to be a part of my life since I was about 7, but as I got older I was able to recognize that it is a labor of love for me,” she expressed. “I have never searched for fame through my music.” 

Not long after, she discovered her heart had room for another love, philanthropy. At just 15 years old, Fries became the first youth board member and youth leader for the Global Livingston Institute (GLI) an NGO in Uganda who’s mission is to educate students & community leaders on innovative approaches to international development and empower awareness, collaboration, conversations and personal growth. 

Through working with this organization, Isabelle travelled to Uganda to teach, perform and empower. In 2017, Fries performed in front of 20,000 people in Uganda at the annual iKnow HIV Awareness Concert Series along with other musicians from around the world, using music to breakdown barriers, bring people together and provide free medical testing and awareness for HIV for over 8,500 Ugandans.  

“I became a part of GLI when I was 15 and fully threw myself into their mission and their work. It is what opened my eyes to one of my passions I am now pursuing in international education. They really focus on young voices and drawing on perspectives from all types of individuals which is why I was asked to be on the board at such a young age. GLI is truly one of the most important things in my life so I could not be more thankful to be a part of it.” 

This wasn’t the only organization Fries carried out philanthropic work with. She volunteered in Haiti with The Road to Hope, an International Affairs Intern with Creative Visions in Malibu, California and a community worker with CEPIA in Costa Rica.

Isabelle still wanted to do more for Eastern African communities. She founded the “Bulamu Raise Your Voice Community Foundation (BCF)” and was able to draw on inspiration from one of her other life-long devotions: swimming. 

For twelve years, she swam competitively breaking records, winning State Championships and being a leader on her teams until complications from several autoimmune disorders forced her out of the water. This was never a part of her plan, but she was able to alter her life’s path and kept pushing through

“It is not something that I let control my life or hold me back from living. I take care of myself in every way I can and find strength in what I am able to do and learn new ways to improve my way of life,” she expressed. 

One of Fries’ missions with both GLI and BCF is to raise awareness for water safety on Lake Bunyonyi in Uganda by teaching swimming to prevent drownings. By working closely with GLI and the headmaster of the Kazi Primary School, Fries has been able to carry out this initiative, as well as implementing academic, music and sports curriculum.  

She said that the community of Lake Bunyonyi changed her life by seeing how they are such powerful and driven people. “I don’t go for my own benefit or to be a ‘white savior’ ,” she asserted. “When I work in Uganda, I give the individuals I work with support and resources and they truly do the rest.”

Isabelle was fortunate enough to meet one of her long time role models, Michael Phelps. Fostering a relationship with someone who has shaped her life in so many ways in and out of the water has been such a blessing, says Fries. This lead to her working with the Michael Phelps Foudation (MPF), where she took the opportunity to become certified in their “IM Water Safety Program” which is implemented in The Boys and Girls Clubs of America.

When given the opportunity again to combine her music and philanthropy through the MPF, she couldn’t resist. Isabelle was asked to open for country singer, Eric Church, at a MPF benefit concert in Chicago at the iconic Arcada Theater. “Swimming is an incredibly big part of my life as I was a serious competitive swimmer from the ages of 5 to 18, therefor having the chance to combine my music with my love and passion for swimming and water safety was very special and meaningful.” 

Now a recent graduate of The University of Southern California, Fries splits her time living between Denver and Los Angeles, continuing to pursue her passions: music and philanthropy, while working in Denver at a non-profit dedicated to mentoring students. Isabelle holds a degree in International Relations with minors in Spanish as well as  Non-Profits, Philanthropy and Volunteerism. 

While studying at USC, Isabelle was fortunate enough to catch the eye of Grammy-winning, multi-platinum producer/mixer Rob Chiarelli, who she’s fostered an incredibly close relationship with. 

She began releasing music signed with Chiarelli’s label Streetlamp records this year, already finding a widespread and loyal audience across all music platforms using her rich, soulful vocal that could be compared to the sound of Lauren Daigle or Adele. She recently released her 6th single, a raw piano ballad called “All We Had. When people listen to her music, Fries always wants to make them truly feel – whatever that feeling may be. Through channeling lyrics with her songwriters from her own life experiences, the emotions she is able to elicit are special to her. 

While the music may be interpreted differently for each unique individual, her raw style is something she hopes help guide those listeners on whatever journey they want to take. “I’ve always said, I love music because it lets you feel something you didn’t think you could.”

This is definitely something she mirrors artistically with one of her musical inspirations, Amy Winehouse. Growing up performing jazz music, Fries describes this genre as a big part of her musical identity, so she was instantly drawn to Winehouse’s style which she catalogs as “authentic, raw and groundbreaking. Amy created music unapologetically.”

But Fries’ number one music icon is Sir Elton John. “His music was always around me when I was growing up. My parents loved all music from that time and exposed me to it at a very young age which is one of the reasons it is the type of music I love the most. 

However, Elton John’s music was different for me, it felt like poetry and real emotion. His sound and songs are like stories that you never want to end. When I began to listen to him more I realized this is the type of music I want to sing and be a part of.” 

Feeling very blessed to have found such a supportive team, guiding her in finally being able to put her own original songs out there into the world, she is excited to evolve using her music to help create change, perform live again, and continue to build upon her body of work. While she’s away in the studio recording, we’ll be out here patiently waiting for more music, while she continues to use her voice to make the world a better place. 

Orava featured inside of 360 Magazine

French Multi-Instrumentalist Orava Releases His Stunning Debut Album, ‘Behind The Wave’

Orava – the French-born, London-based multi-instrumentalist, singer-songwriter and producer – has just released a stunning debut album, ‘Behind The Wave.’ A graduate of the Musician Institute of London, Orava draws inspiration from French touch, classic electronic, DnB, and traditional rock, blending analog with digital, homemade recordings with elaborate production, and vintage instruments with synthetic textures.

We last heard from Orava upon the release of his captivating music video for “Going Backwards,” which was shot on a beach in southwest France. Opening with an ambient grand-piano and melancholic vocal melody, “Going Backwards” deals with the impact of time on people’s personal growth and “the wish to go back in time to make better choices,” Orava explains. The reverse sequence music video features a mysterious figure emerging from the ocean and slowly walking backwards to the top of a dune, and the powerful connection between the video and the song offers viewers a shortcut in understanding the deeper meaning behind Orava’s lyrics.

Born Axel Gerard and crafting his music between England and his native France since 2018, Orava is named after a stream in north-western Slovakia that roughly translates as “roaring river.” Inspired by artists like Daft Punk, Phoenix, and Depeche Mode, Orava’s compositions tackle the common hopes, doubts and fears of his generation, drawing mostly from his own experiences. Written, composed and produced entirely by the artist, “Going Backwards” follows the release of his previous singles “Behind The Wave,” “The Rest is Noise,” and “Now I Know.” 

Check out ‘Behind The Wave’ wherever you get your music, and be sure to keep an eye on this promising new artist. We’re sure we’ll be hearing a lot more from Orava over the next few years.
 
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Chloe x Halle illustration by Kaelen Felix for 360 Magazine

CHLOE X HALLE

RELEASE ALTERNATE VERSION “TIPSY” AND COVER OF “SENDING ALL MY LOVE” FOR SPOTIFY SINGLES

LISTEN HERE 

Chloe x Halle has shared two new tracks for the latest installment of Spotify Singles, marking the second-ever Are & Be-branded Spotify Singles release. 

Recorded in LA, Chloe x Halle performed a stripped-down version of their hit single “Tipsy” from their recently released album Ungodly Hour as well as a cover of Zhané’s “Sending My Love,” with Chloe x Halle adding their subtly electronic 90s-R&B-inspired twist. Listen to both songs HERE.

“We first fell in love with ‘Sending All My Love’ by Zhané because our parents would blast it all around our house in Atlanta,” says Chloe x Halle. “We fell in love with the fact that they’re a duo as well, and how their voices blended so nicely together.  It was very inspiring to us as a duo too!” 

Ungodly Hour is available HERE.  

www.chloexhalle.com
@chloexhalle

About Spotify Singles

Driving more than four billion streams since the program began in 2017, Spotify Singles was created to give artists an opportunity to record new versions of their own songs, and the songs of the artists they love. The Singles scope includes a unique version of each artist’s own song (Side A) and a cover song of their choosing (Side B). To date, there have been over 300 Singles recorded as part of the program.

Harry Styles illustrated by Kaelen Felix for 360 MAGAZINE

Harry Styles × Vogue

By Cassandra Yany

Harry Styles made history Friday as the first male to grace the cover of US Vogue. Styles defies gender stereotypes in the fashion magazine, which has become a point of controversy on social media in the days following its reveal.

On the cover of the December issue, Styles is photographed in a field wearing a pale blue, lace Gucci dress. He is featured wearing different skirts a number of times throughout the spread.

“Clothes are there to have fun with and experiment with and play with,” Styles says in the cover story. “What’s really exciting is that all of these lines are just kind of crumbling away. When you take away ‘There’s clothes for men and there’s clothes for women,’ once you remove any barriers, obviously you open up the arena in which you can play. I’ll go in shops sometimes, and I just find myself looking at the women’s clothes thinking they’re amazing.”

While most fans took to social media to praise the artist for his redefinition of gender norms in the shoot, some public figures shared their distaste for the photoshoot and Styles’ stereotypically feminine attire.

Coservative author and political activist Candace Owens quote-tweeted Vogue’s post promoting the cover story, saying “There is no society that can survive without strong men. The East knows this. In the west, the steady feminization of our men at the same time that Marxism is being taught to our children is not a coincidence. It is an outright attack. Bring back manly men.”

Styles’ supporters quickly called out Candace, posting TikTok videos of her wearing a pantsuit, citing her hypocrisy. Actress and filmmaker Olivia Wilde responded to Owens’ tweet with a simple, “You’re pathetic.” Styles is set to star in Wilde’s upcoming film Don’t Worry Darling.

Conservative political commentator Ben Shapiro had a similar reaction to that of Owens, saying “Outward indicators of masculinity and femininity exist in nearly every human culture. Boys are taught to be more masculine in nearly every human culture because the role of men is not always the same as the role of women. The Left knows this, of course. The POINT of style doing this photo shoot is to feminize masculinity.”

One of the most recent celebrities to jump to Harry’s defense has been internet personality Logan Paul. On the latest episode of his podcast “Impaulsive,” Paul showed his respect for Styles in his effort to challenge social norms. When his co-hosts questioned his stance on the issue and the “manliness” of the dress, Paul said “What is manly to you? What does it mean? Is manly like being comfortable in your own skin and being comfortable with who you are, regardless of what people think about what you’re wearing?”

On social media platforms like Twitter and TikTok, it is evident that more users praise Styles than criticize him for his bold statement in the cover. Many argue that fashion choices do not define a person’s identity. Despite his detractors, Styles remains one of the biggest names in pop culture and it doesn’t look like his widespread admiration is going anywhere with his first solo single “Sign of the Times” just re-entering the Top 100 US chart on iTunes. 

Summer Watson inside 360 MAGAZINE

Premiere: Summer Watson Inspires People To Take Their Masks Off And Show Their Core On New Single “Unveiled” 

The wonderful Classical crossover icon, singer-songwriter Summer Watson, is releasing a much anticipated new single, “Unveiled,” following-up on her previously released song “Break The Silence.” Both singles are off her upcoming album, also titled Unveiled. Summer Watson has graduated from the Royal College of Music, and throughout her education, she has received numerous individual awards and grants. Blending her classical textures with pop sonic constructions, Summer is the first-ever classical artist to sign a £1mln deal with Sony Music, which comes as no extraordinary fact once we listen to her hypnotic and incredibly beautiful voice. This time, Summer Watson is releasing her own music, after singing other artists’ music for years. What radically changed her approach in life is a series of difficulties to face, among which being diagnosed with stage 4 breast cancer. It is noteworthy to mention that she has overcome cancer with natural treatments only, as she refused to undergo chemotherapy. Her warrior spirit and skills to adapt to new situations have helped her become a stronger version of herschel;f than she ever was before. 

Both “Break The Silence” and “Unveiled” are aligned in their purpose and mission; to heal and be true to oneself. She is a lyrical healer, and uses music as a powerful tool of expression to help others overcome and understand what she herself has painfully learned along the way. The LA-based classical crossover star is rapidly and exponentially expanding her fan base this year, with her wisdom, beauty, and charisma simply being mind blowing, and after listening to the first two parts of her upcoming album, we are highly anticipating its release. 

Listen HERE.

Music article illustration by Mina Tocalini for 360 Magazine

Grow Your Spotify Plays Overnight

If you are looking for more Spotify exposure, then you can join the millions of other Spotify artists that are trying to do the same thing. However, it feels like all we are ever doing is just treading water. We post songs and playlists only to have them fall into oblivion. They never see the light of day and never get a hit. 

Promotions seem to go nowhere. It doesn’t matter how many times you Tweet out a link to your music. It all ends up the same way, low plays, low streams, and low follows. It doesn’t have to be this way. It doesn’t have to be so hard. You have to be proactive about your marketing, but you also need to focus on the metrics that will actually improve your Spotify rankings. Pinterest, Twitter, Instagram, TikTok, and Facebook are all great places to start but you won’t grow a following unless you hit the below metrics. Once you understand what you need to do, just rinse and repeat. You will soon be basking in the glow of plays.

You need to market your music by increase your play and follower metrics. You need to buy Spotify plays. This common practice will get your listings over the hump to be seen by a new crowd.

Why Improve Your Plays?

The Spotify algorithm is specific to Spotify platform metrics. This means that you need to focus on improving your Spotify platform numbers. Like what was mentioned above, exposure on other platforms is great but it will only get you so far. You need those marketing events to convert into Spotify metrics.

The first metric you need to improve is the play count. This could be connected to an album, playlist, or a specific song. It all depends on what your goals are for your artistic talents. Song pay count tells the Spotify algorithm that people are listening to your stuff. It shows that you are relevant and significant to the current music scene. It could be based on a genre of music or just the industry as a whole. 

Plays matter over the course of time. If you have a bunch of plays in a single day, it isn’t going to boost anything for very long. You may appear higher in the algorithm for the next 24 hours, but afterwards you will be forgotten, again. Instead you want to think about the long term. More plays overtime is the better philosophy. So, if you got 100 plays, it is better to have 1 a day for 100 days than all 100 plays in the same day. 

Why Improve Your Followers?

Remember that it isn’t just about plays. If you stuff gets played a bunch, that is great, but it isn’t the end of the story. If you are looking to solidify a top spot in the Spotify algorithm, you need to show that it isn’t just about your music, it is about you as an artist. Take a band like Radiohead. Their music is wildly popular. However, Radiohead as a band is popular as well. So, if they were still making music, they would be recommended alongside similar artists because the “followers” action shows that it is more than just a single song or two that makes them so important.

This is obvious. When you look at other social media platforms you see the same actions taking place. Instagram and Facebook are the best examples of the potential for ranking improvements when there are more followers, not just likes or shares. The Spotify algorithm takes in the totality of the artist’s metrics in order to decide how worthy they are to be recommended to other listeners. Once you get there, royalties will start to improve as organic listeners start to steadily increase with time.

Are Certain Listeners Better Than Others?

Yes, certain Spotify listeners are more important than others. However, you want a mix of all types of listeners in order to really impress the algorithm. What does this mean? There are generally two types of Spotify listeners and they can interact with your account in one of two ways. So, basically, there are four different results that could happen. Let’s go through them.

First, you could have a free listener listen to a song once. This individual has the least amount of impact on your account. Second, you could have a free listener continually listen to your music. This has more impact because it shows that an individual really likes your stuff and wants to listen to it more and more.

Third, you could have a paid premium listener listen to a song once. This has some impact due to a higher royalty payment that comes from premium members. Fourth, you could have a paid premium listen subscribe and continually listen to your music. This has the largest impact of all of them. Make sure that when you are buying Spotify plays that you focus on the mix of different listeners.