“I always pictured myself as a businessman in retail or fashion … Besides feeding my sweet design tooth, I enjoy developing ideas and working with others to help them achieve their dreams.”
Armon Hayes is a Creative Director for 360 Magazine and AOHSOA. Armon’s innovative eye for detail allows him to create long-lasting partnerships with clientele as he assists them in both their brand development and growth.
He offers an array of client services: wardrobe styling; custom and digital merchandising; brand management as well as campaign development.
The 6th Clothing Co. creates athleisure wear that inspires greatness and brings people together. On the 6th Clothing Co.’s website, the brand defines their mindset as such: “6th man” mentality: patience and sacrifice in the face of adversity, but always a belief in himself and what could be accomplished when it’s your time to shine.” The recent drop of the Summer of 6th Collection highlights this optimistic attitude. Pieces from the collection, such as the One Tribe Unisex Demin Jacket and the Summer ’21 Give More Tee are printed with positive messages to uplift and motivate customers to “Do More, Be More, and Give More Together.” To learn more about the 6th Clothing Co., visit their website. A portion of proceeds from all purchases will be donated to various non-profit organizations.
We spoke with founder/CEO Badi Tolo about the inspiration behind the 6th man mentality, nonprofits that the 6th Clothing Co. collaborates with, and exciting upcoming pop-up shop opportunities.
How do you define the clothing style of streetwear?
Unisex athleisure wear for all ages.
What nonprofits does the 6th Clothing CO. work with?
Currently, I’m spotlighting two great nonprofits, A Little Help (support elderly citizens by connecting neighbors) and Colorado Skateboarding Society (trying to get funding and support to build a top-of-the-line skate facility in Colorado where everyone is welcome). I’ve worked with close to 15 various non-profits though over a span of just over 2 years (one of which included a pandemic, haha) and all my products that aren’t specific to those nonprofits automatically contribute 6% of proceeds to various select nonprofits with every order. Long story short–the spotlight periods are focused on one or two [charities] at a time, but I want to continue to support as many causes and organizations as I can over time, with the resources I have available. I believe [that] helping out those who help those beyond my reach is having an impact [that] I (and my customers) can’t measure, but it’s one the world needs.
On your website’s About section, you mention sacrifice in the face of adversity. Did you come up with the “6th Man” mentality? If not, where does this idea come from?
As far as I know, I came up with it haha. I think generally a 6th man on a bench has a mentality that drives him/her, but I guess I just decided to define it as the core of my brand because I played ball when I was younger and [it] just kind of fit the career and passions I’ve had professionally. When I played, I started but I never viewed myself as someone who was just given anything. So, I always tried to leave it out there and play with that chip on my shoulder, like a 6th man would.
It was something I defined a little later in life as my “6th Man Mentality”. I think I honed-in on that message most coming out of high school when I reflected on regretting not giving basketball another shot after I was cut from my sophomore team and diagnosed with lymphoma cancer shorty after. That was pretty traumatic for me as a 15–16-year-old kid. I just kind of moved on through the rest of my high school life without revisiting the game I loved so much before the cancer thing. Going into college, I knew that I had sort of quit on something that I loved doing because of the cancer, because of the fear, because of pride. I knew I had more to give than that, so I decided going into college I would do everything I loved and could and go hard with it. I got more into music, I played new sports. I played gym ball for hours a day multiple times a week for basically 5 years. I became pretty decent and just had fun playing again while going through college. I was just grateful for the opportunity again, and I would give it everything I could–whether it was gym ball, city league hoops, music, school, family, work. That’s what the 6th man/woman does. They sacrifice for the team, but they know what they [need to do to] bring and relish those opportunities. That approach has driven me throughout life and lead to many more opportunities, personally and professionally, that I’m grateful for.
What is your favorite piece of apparel you have ever produced?
The first tee I ever did. [The] logo was huge right across the front of the chest and it says, “One Tribe” (which is my slogan/tagline) in a script font. I got a small run of tees printed and was just excited. [It] felt like that vision to have a brand where I could spread that [6th Man] mentality was finally here and real. I gave one to my mom, [and] kept one for myself. Funny story–I actually had a friend who [went] to a Meet and Greet with Mike Shinoda, at a concert of his we went to back in 2018. My buddy did me a solid and gave him one of my shirts, which I was super hype on because I was a big fan back in the day. [The] Linkin Park/Jay-Z collab was on repeat back then! Anyways, [I] always hoped I’d see a photo of him randomly wearing it someday haha, but it was just cool that he accepted it and signed a card my buddy gave to me. I don’t even think I have it up on my store anymore, but I might have to bring it back!
How would you describe the look of the “Summer of 6th ’21 Collection”?
[The] Summer of 6th look is just rolling with the current trend of tie dye prints. I wanted a little pop of color, which I’m trying to do a little more of with my brand. So, [I] got pink, sky blue, and black mixed with white tie die all over [the] print products. [Staying] true to the brand, I have to keep that message going, so a couple [pieces] say “DO MORE, BE MORE, GIVE MORE.” I’ll be adding a couple pieces to match (bathing suit, women’s dress and some youth options) probably in late June. There’s a little something for everyone, so get it while it’s hot! Everybody’s rockin’ the tie dye right now. Might as well give back and make a difference automatically while you’re shopping for it.
Do you have a favorite piece from the “Summer of 6th ’21 Collection?
The Diamond Mentality Tee. [It] has my logo masked out in tie die with a diamond shape around it, and the word “mentality” across the front. Simple and to the point. That’s what it’s all about for me. That’s how I built this brand, how I’m building my life and career. It’s always about your mentality through the ups and downs. Sometimes you need a reminder, so why not say it with your chest? It’s there for you and for anyone who can draw a little fire and inspiration from it.
Can you tell us about any exciting, upcoming artists who are to be featured within The Drop Collection?
I do have a collab in the works that will speak to the Stop Asian Hate movement, so I will hopefully be dropping a tee for that in July. I have a sponsor [who is working] on that tee who is based in the Bay area. Th[ey] do a lot for youth in the Asian community there. A percentage of sales proceeds will go directly back to them to support their efforts in the community and spread the word.
Aside from that, I’ll continue to feature a friend, Curt Fulsty of C Fulsty Books as one of my current featured artists. He illustrates children’s books about difficult issues that sometimes adults tend to gloss over or avoid. I think that’s important in today’s world, so I was happy to collab with him.
I’d love to work with a music artist for sure as I’ve always just been a big music fan. My first Drop Collection collab was with an artist/radio personality out of LA, named Jackie Hollywood. We did some lyric merch from a music video when it dropped, so I want to do more of that. The 6th is a new brand on the scene, so really I’m just hustling to try and get the name out, make a few sales, and support these nonprofits. So, I’m open to opportunities or people of interest that like the vibe and want to make something happen.
What is to come from the 6th Clothing Co. in the rest of 2021?
Some new merch for sure. With my current nonprofit spotlight, I’ll be doing a little popup at an event later this month where there will be a bunch of skate brands and other partners there to support their mission of building a skate facility here in Colorado. So, that’s exciting to be a part of that. I’ve got a couple more nonprofit spotlights lined up, so [I] will be working behind the scenes on that. Aside from that, sky is the limit. I always say, “Wherever I’m at in life with my brand, with my mission–I’m just getting started.” It’s all about mentality so who knows what the future holds, but I’m excited about it.
On Saturday, June 12th btw 4PM-8PM, an intimate immersive pop-up shop will be reminiscent of a traditional Bronx Bodega, and is a collaborative effort to elevate both brand’s priorities in popular culture and design (PC+D). This creative intersection is the environment in which his team, partners, friends reside and thrive.
This boutique and private shopping experience will be held at the #360TRAP Bronx workspace, with Armon and friends. Space is compatible with all ideas from the imagination. The event will feature #AOHSOA Trunk Pieces and lifestyle choices, specifically designed for consumers to live their best PC+D lifestyle.
Target: 25 appointments, including live/digital/customized orders.
The pop-up will possess a carnival theme and will feature creative activities and decors compatible with this fun concept. The event’s open bar will run for four hours and feature signature spirits of mixologists, as well as festive tapas. This event will be a privileged opportunity to reinforce brand awareness and network among target audiences and sponsors.
Our signature drink for the night will be the The Remix by INDOGGO® Gin:
Muddle strawberries in a cocktail shaker, add INDOGGO®, lemon juice, simple syrup, and ice cubes. Shake, then strain into a rocks glass, serve with crushed ice.
Participation in the event will take place by invitation only. The guest list was developed using email databases and social tools, and includes relatives, friends and influencers. Visiting appointments will be staggered in increments of 45 minutes each, as the event will follow all COVID-19 precautions as recommended by CDC guidelines. For more information on the event’s scope, please see the Media Kit.
For sponsors, their brand logo will be featured at the event through marketing tools used for social engagement. Swag bags available with purchase. An exclusive selection of my lifestyle choices will be organized and presented to festivalgoers. Sponsors can take part in these levels of participation:
Bronze: Brand can choose to be part of the “Swag with Goods” lifestyle, a must-have gift bag. $249
Gold: Sponsors will have a page built on 360 Magazine’s website and their brand displayed during the event. $475
Platinum: Sponsors will receive a full-page in a forthcoming edition of 360 Magazine. Their brand will be posted to the event, and samples of their product or branded gift cards will be included in the VIP Swags. $789
This summer event will also be the precursor for World Blood Donor Day (6/14) and Armon Hayes’ birthday (6/16). You may RSVP HERE.
Armon looks forward to working with Bodega sponsors as he moves forward.
Isabelle Grace Jewelry creates stunning, timeless pieces of jewelry. These beautiful baubles have been spotted on celebs such as Katherine Heigl, Christina Milian, Danica McKeller and more. Customers can create their one-of-a-kind jewelry by selecting personalized charms, initials, and semi-precious stones. With a wide variety of hair accessories, bracelets, necklaces, rings, and anklets, customers are sure to find their next favorite statement piece.
Zavor Cookwear offers practical kitchenware that has been recommended by “America’s Test Kitchen,” Good Housekeeping, and more! Zavor’s Noir Cookware Collection is durable and retains heat, which allows for even cooking throughout dishes. With quality cookware like the LUX LCD Black multicooker, DUO Pressure cooker, Induction PRO cooktop, and the Crunch Air Fryer Oven, making dinner is easier than ever. At the Bodega, all of the aforementioned products will be auctioned off to guests in a raffle.
All of these cookware pieces are designed to go from the stovetop or oven to an elegant table presentation, without mess or worry. The simple yet modern design offers absolute cook-and-serve convenience. For more information, you can visit Zavors’ website.
Dolls Kill is an online boutique featuring a rebellious spirit and attitude, mixed with a bit of punk rock, goth, glam and festival fashion.
The Buschhhhh Cooler Stocking is a five-foot-long, fully-insulated stocking that can keep its dozen beers as cold as the North Pole for up to four hours. Launched just in time for the holiday season, the stocking is the perfect gift for all the beer lovers on your list this year, and is available now for $20 while supplies last.
The MTGB1000XBD-1 will retail for $1,100 and will be available for purchase beginning in November at standard G-SHOCK retailers including Macy’s, the G-SHOCK Soho Store, and gshock.com.
Revo introduces new 1985 all-glass lense collection that features six styles ranging from 80’s retro-inspired frames with unique metal detailing to a classic sport wrap. Each frame will come in special Revo 1985 packaging. The retail price for the collection ranges from $249 to $279. Durable, lightweight and sporty.
Scarflings is known for having a reputation for providing luxurious high quality scarves, wraps and shawls. The company offers free shipping on orders over $200. Their collection is made to mix and max with your existing wardrobe, offering people a great designer look. The company aims to be environmentally responsible, using natural, compostable and recyclable materials whenever possible. To learn more about Scarflings, or to see their full catalog of products, go HERE.
Double-Insulated Touchscreen Gloves by Mujjo. Developed for those in colder climates. This year they’ve been completely re-engineered so they are able to withstand much colder temperatures thanks to a unique triple-layered construction.
The 6th Clothing Co 2019-2020 FW is now exclusively available on their site HERE. Their creed is about reinforcing positivity through action. They donate a small percentage of proceeds to select non-profits on a monthly basis. Free shipping for orders over $50.
Actor, producer and musician; two-time Academy Award® nominee; four-time Grammy nominee and winner; Will Smith is releasing the second collection under his new apparel brand, Bel-Air Athletics.
Solely on sale at belairathletics.com from Tuesday, November 26, and running through mid-December, the limited collection features more than 40 new items of unisex apparel and accessories. Every item in the collection is limited edition and only available as part of this limited sale.
Just in time for the snowy season, Dr. Martens has released a collection of boots designed to combat the icy sidewalks. Introducing the new Wintergrip collection – a new line of boots and shoes specifically designed with a grooved cleat sole, offering superior traction, grip and durability for solid footing on slippery surfaces. They’re even lined with fleece and faux fur to keep your feet warm and made from a water-resistant Snowplow leather, helping them to outlast even the most brutal winters.
The latest UNIQLO UT collaboration celebrates the art of Fortnite, which has become a global sensation since its release in 2017. Featuring popular in-game outfits and items, most notably the iconic Loot Llama, Cuddle Team Leader, and Slurp Juice, the 13-piece line comprises T-shirts in eight unique designs that are sure to be a hit with the fans.
The collection will come in a full range of sizes, priced from $14.90 to $29.90, and will launch in stores and Uniqlo.com on Friday, December 20th
Just in time for Star Wars: The Rise of the Skywalker, check out this Adidas drop HERE.
The official “Star Wars: The Rise of Skywalker” original motion picture soundtrack, with music by John Williams, is out now. Stream it HERE.
The Mandalorian “Chapter 7” is out now. Stream music from the official soundtrack HERE.
Nicky Jam always knew he wanted to do music, it’s something that came naturally to him, at just 12 years old, he was working at a supermarket and discovered this is what he enjoyed doing and it truly changed his life. “I got into music since the age of 12 years old, I was working at a supermarket and I would always be freestyling as I packed, one day a lady came in and spoke to my father and next thing I knew I was signed,” Jam said.