Posts tagged with "boutique"

Illustration of models by Rita Azar for 360 Magazine

Advice Every Fashion Student Should Read

Are you about to enter the challenging but very exciting world of fashion school? Are you prepared for what’s ahead as you embark on your design studies? Do you know what to expect during the first year? Don’t worry if not, as we’re about to share some important advice that every fashion student should know. 

Fashion School Is Expensive

The cost of going to college is not cheap. You need to pay fees and you need to have enough money to live comfortably. You don’t want to be scraping by – you want to enjoy your college years and make lifelong memories with the new people in your life. Looking into ways that will give you a bit more breathing room financially is always a good move. 

Is it possible to take on a part time job at the weekends so you have extra cash? Can you refinance your existing student loan with a private lender so you’re left with one monthly repayment? By doing so, you can choose your payment and term and enjoy more flexibility with your monthly cash flow. Have you talked to your parents about how they could help you out? There are lots of options available to make the burden of paying for fashion school a lot more bearable. 

Always Think About Your Portfolio

It’s a good idea to treat every project you complete like it will be part of your final portfolio. Not only will you do your absolute best to produce the best work you can but you’ll also be extra focused and motivated when it comes to meeting deadlines. Follow this simple advice and you’ll leave college with top grades and a huge selection of work samples. 

Stay Up to Date with Trends

Fashion school and keeping on top of new trends go hand in hand. If you really want to excel, don’t be the fashion designer who waits for new trends to arrive before jumping on the bandwagon. Why not be the person who stays ahead of trends – the person who knows what’s coming before everyone else does? The secret to staying ahead is keeping informed. Watch – or attend – fashion week if possible. Follow big stylists on social media. Check your local high-end boutiques for new collections. Spend your spare time studying celebrity stylists. These are all ways to keep your finger on the pulse of new and upcoming trends. 

Learn How to Sew

Do you know how to sew? If not, it’s time to learn. Great fashion designers learn how to sew early on in their careers so they can understand the different fabrics and get used to working with a wide range of threads and materials. To be successful, it’s important to understand the construction of clothing and what’s involved in making a beautiful garment. 

Be Tech-Savvy

Fashion school has not escaped the advancements of technology. It’s now essential for students to understand the different fashion design software platforms that are changing the way designers work. What do you need to focus on in terms of technology? You need to get familiar with 3D printing so you can create 3D models of your designs before production starts. You also need to gain expertise in body scanning, smart tailoring and the world of augmented reality. 

Valentine Image by Kaelen Felix for 360 Magazine

15 Valentine’s Day Marketing Ideas for Your Boutique

By Joseph Heller

Love is in the air, gals… Valentine’s Day is almost here! If you’re new to owning an online boutique and this is the first Valentine’s Day you’ll be celebrating as a small business owner, the approach of February 14th might have you mainly thinking about what you’ll get for your significant other and (maybe even more so) what he or she will get for you. Or maybe you typically spend Valentine’s Day with your best single gal pals, eating chocolate and exchanging gifts.

But Valentine’s Day isn’t all about love, romance, and cheesy cards. No matter how big or small your eCommerce business is, it can be a day that drives sales like no other – especially if you sell clothing, jewelry, or other gifts. In fact, it rivals only Christmas in consumer spending. If you play your cards right, the days surrounding Valentine’s Day could make up one of your best sales weeks of all time.

Of course, competing with major retailers isn’t easy, least of all on Valentine’s Day. Stores all over the country are spending thousands of dollars on Valentine’s marketing, trying to get people to buy their gifts from them. Sure, you could have an incredible selection of Valentine’s gifts and accessories, available for great prices – but if nobody knows about your shop, it won’t do you any good in the end.

If you’re going to drive both new and existing customers to your shop for their Valentine’s shopping, you’ve got to get creative about your Valentine’s Day marketing. Read on to learn 15 affordable Valentine’s Day marketing ideas for your boutique – and why you really should care to do something special for this holiday in the first place.

Valentine’s Day and eCommerce

The numbers are clear – Americans spend a whole lot of dough on Valentine’s Day. The average American celebrating Valentine’s Day spent $196.31 on Valentine’s Day in 2020, adding up to a total of $27.4 billion spent on the holiday in 2020. Trends show that number only heading upwards – 2020 spending was up 32% from 2019.

Of course, that’s just the big picture – and not all of that money is being spent in boutiques like yours. Here are a few other stats you should be aware of that paint the picture of consumer spending on Valentine’s Day, based on 2020 numbers:

  • 32% buy Valentine’s Day gifts from discount stores.
  • Men spend nearly three times as much as women on Valentine’s Day.
  • $5.8B was spent on Valentine’s Day jewelry
  • $4.3B was spent on a Valentine’s Day night out
  • $2.4B was spent on Valentine’s Day chocolate
  • $2.3B was spent on flowers
  • $2B was spent on Valentine’s Day gift cards
  • $1.3B was spent on Valentine’s Day greeting cards
  • 45% of adults didn’t celebrate Valentine’s Day
  • 15% of Americans buy themselves a present on Valentine’s Day
  • Americans spend an average of $12.21 on Valentine’s Day gifts for their pets

With all of that shopping and spending going on during the Valentine’s Day season, you’ll want to make sure your business ends up with even a small sliver of that massive pie. Running holiday-themed campaigns and upping your marketing efforts leading up to Valentine’s Day will help you keep your boutique fresh in people’s minds and increase the chances that they go straight to you once it’s time to shop for their Valentine’s Day gifts.

15 Valentine’s Day Marketing Ideas for Small Businesses

Don’t have a huge marketing budget? No problem – with time, effort, and the right direction, you can still get your boutique’s awesome Valentine’s Day gifts and products in front of the right people. Here are 15 Valentine’s Day marketing ideas for small businesses that you can implement for little or no money.

  1. Send a themed email marketing campaign

Instead of generic email newsletters or sale messages, send a themed Valentine’s Day email that’s all about love, friendship, and gift-giving. Drive your audience to your website with gift suggestions and fun Valentine’s-themed wordplay. (You know… “love is in the air,” “we will always love you,” “gifts with heart,” etc!) For more tips on how to use email marketing to grow your boutique, click here.

  1. Host a contest

Embrace the holiday and host a fun couples contest or giveaway on your boutique’s social media page. Don’t be afraid to get creative! Have participants recreate a photo, do a challenge, coordinate an outfit together using a piece from your shop – whatever sounds like a good time. Then, have your audience vote for their favorite entrant on Valentine’s Day. (No need to exclude single people from this one – you could welcome entries from couples, BFFs, family members, etc.)

  1. Run “couples” deals

How do you make a BOGO deal more festive? Call it a couples deal, or a two for one deal! Choose a selection of Valentine’s Day items that you’ll put on sale, whether it’s chocolates, earrings, or pink scrunchies. Encourage them to gift the extra item to their significant other, give one to their BFF for Galentine’s Day, or just keep it for themselves as a token of your love for them!

  1. Partner with another small business

Community over competition, right ladies? Partner with a local business and share the love. It could be another online boutique or a local business that doesn’t directly compete with yours but has a similar clientele, like a florist or a nail salon. Offer a combined Valentine’s Day gift package of your products/services and theirs. This is an especially great idea if you have a strong local presence (or if you’re interested in making it stronger!)

  1. Celebrate Galentine’s Day

Don’t sleep on Galentine’s Day! Coined by Leslie Knope from the TV show Parks and Recreation, Galentine’s Day is a day reserved for celebrating female friendships. It takes place the day before Valentine’s Day, February 13th. To celebrate, bundle a few of your most popular items offer curated gift packages that’d be perfect to gift to a best friend. You could also offer a discount when they multiple of the same item to gift to their friends.

  1. Have a V-Day themed photoshoot

Create some fun Valentine’s Day photos to post on your social media accounts leading up to the big day. You could take photos of couples wearing your clothing, flat lays of all of the red and pink items you carry, or outfit inspo photos against a red or a pink backdrop.

  1. Create a Valentine’s Day gift guide

You and I both know how hard it can be to shop for people – especially your significant other. Make the whole V-day shopping experience a little less stressful by putting together a list of gift ideas and sharing it on your company blog.

No need to have every single item come from just your shop – in fact, it might be more helpful and comprehensive if you scour other local or small boutiques as well and feature their products in your guide. (It’s a great way to open the door to new networking relationships, too!) If you’re feeling up to it, you could create multiple gift guides with different people in mind – for her, for him, for mom, for Galentine’s Day, for your pet, etc.

  1. Send a card

Everyone loves getting mail! Send your past and present customers a real-life Valentine via snail mail. No need to be salesy – the point of this is to show your customers how much you appreciate them and that you’re even thinking about them on the day dedicated to love. Include a coupon to be used in-store or a unique promo code to thank them for showing you and your store love throughout the years.

  1. Share the love

Turn your social media into even more of a community. Invite your audience to share their love stories with you, whether through DMs or by using a certain hashtag in their posts. You can make this as sappy or spicy as you want to – feel free to mix things up a bit by also asking people to send you their worst or funniest dating stories as well! Once you’ve compiled submissions, feature your favorites in your stories. It’ll keep the rest of your audience engaged and help participants feel even more involved in your brand.

  1. Show the love locally

Valentine’s Day is all about sharing the love. What better way to do that than by giving back to the people who need it most? Celebrate Valentine’s Day by hosting a service project, donating products from your store to a local organization, or pledging to donate a certain percentage of your profits in the weeks surrounding Valentine’s Day.

Make sure to advertise this throughout your social channels and your website so your customers know how much good their purchases are doing. Not only will you be able to make a real difference in your community, but you’ll also be able to involve your customers in your charity work.

  1. Highlight date night outfits

People don’t just spend money on gifts during the Valentine’s Day season. They also spend money on themselves, buying clothing, lingerie, date night jewelry, and more. Put together a few fabulous Valentine’s Day outfits using products from your boutique and share a few outfit inspo photos on social media. Be sure to group those products together on your website so your customers can easily purchase everything they need to recreate the outfit.

  1. Don’t alienate single people

For people who aren’t currently in a relationship, Valentine’s Day feels a whole lot more like Singles Awareness Day. Why not go out of your way to show them a little love, too? Don’t leave single people out of all the Valentine’s Day fun – consider running some sort of promo just for them. Run a sale on self-care items that make treat yo’ self gifts, like bath bombs, jade rollers, and (of course) chocolate. You could do this in conjunction with your regular Valentine’s Day promotions or the week before.

  1. Be clear about shipping deadlines

Some people plan ahead of every holiday and finish their gift-shopping weeks in advance – but most people tend to be last-minute Valentine’s Day shoppers. Of course, placing a last-minute order from your online boutique on February 13th probably isn’t going to work out for them. Add a banner to your site reminding shoppers of the Valentine’s Day delivery deadline. Be clear and realistic about shipping cutoffs to receive items by Valentine’s Day. Encourage people to buy early, especially with COVID-related shipping delays making package deliveries even more unreliable than usual.

  1. Make a Valentine’s Day video

When it comes to commanding your audience’s attention, video is one of the very most effective marketing tools out there. Rather than just snapping a few photos of your new Valentine’s Day products, create a video showcasing your favorite Valentine’s Day outfits or gift ideas. You could create a short-form vertical video using IG reels or TikTok, or share a longer informative video on YouTube, Facebook, or IGTV.

  1. Host a Giveaway

Spread the love with an exciting giveaway. Partner with other small businesses in your community or your niche to give something away. It could be a romantic couple’s getaway with flowers, a hotel stay, and a new outfit, a date-night-in package with a dress, a romantic candle, chocolates, and a voucher for fancy takeout, or an epic Valentine’s Day shopping spree. Just make sure it’s somewhat Valentine’s Day related, whether with what you’re giving away, how you enter, or even just with the images and language you use to introduce it.

While implementing these Valentine’s Day marketing ideas might take some serious thought and strategizing, with a little effort they can pay off in a big way.

Now that you have a few great ideas on how you can encourage your customers to shop with you this Valentine’s Day, make sure you’ll have enough Valentine’s Day gifts and outfit ideas in stock ahead of time. Click here for 15 wholesale boutique items you’ll want to stock up on for Valentine’s Day.

Divine Tours

DIVINE TOURS LAUNCHES COUTURISTA TRAVEL TO PROVIDE LUXURY, FASHION-FOCUSED TRAVEL EXPERIENCES

Now Booking its First Tour: A Curated Visit to Tuscany in April 2019

Since 1996, DiVine Tours has been providing innovative luxury travel excursions throughout Italy. This spring, DiVine Tours will launch their newest extension: Couturista Travel – a travel experience personalized for connoisseurs of high-end fashion, gourmet cuisine, and luxury lifestyle. Couturista Travel is now booking for its April fashion-focused journey through Tuscany, followed by trips to Miami and Mexico later in the year.

The inaugural trip, entitled Tuscany Couture, includes stays in luxury fashion inspired hotels such as the Ferragamo-owned Gallery Art Hotel, exclusive vineyard tours, and VIP access and discounts at the world’s leading fashion retailers. Travelers will enjoy once-in-a-lifetime, exclusive, curated access to shops including Prada, Gucci, Armani, Ferragamo, Emilio Pucci, Sergio Rossi, Cavalli, Dolce & Gabbana, and many more.

Couturistas will begin their nine-day-long escape in Florence on April 6th, 2019 with a reception and welcome dinner. The following day will include an intimate inside look into the history of Italian Fashion, then & now, via private tours through the culture rich UNESCO City. Expert guides will then transport guests back to the 18th century via the Pitti Palace Costume Gallery, featuring rich collections that represent the evolution of fashion for didactic purposes.

The historical experiences will also include a visit to the Salvatore Ferragamo Museum. Dedicated to the life and work of the famed Italian shoe designer, the museum contains over 10,000 models of shoes and a variety of exhibits dedicated to the life and work of Ferragamo from the 1920’s until his death in 1960.

In addition to visits to Italy’s top historical fashion destinations and some of the most sophisticated shopping in the world, the Tuscany Couture trip includes visits to local artisan’s workshops, private trunk shows, dining at Florence’s most revered restaurants and guided visits to the iconic sites in historical cities throughout the Tuscan region.

“Tuscany Couture is the ideal vacation framed by the magic and elegance of Florence. Suited for the curious shopper or the fashion-savvy, a group of friends seeking the ultimate getaway, or even the mother-daughter duo looking for a bonding retreat,” said Myriam Angulo, co-founder of Couturista Travel. “There is so much to see in Florence and Chianti besides the traditional visits to see renowned art and wine tastings. Couturista organizers use their personal knowledge and intimate relationships to open the doors to artisan shoemakers, pop-up shops, flagship stores and everything in between. Tuscany Couture is the perfect trip for the inquisitive, divine traveler.”

Tuscany Couture’s $6,999 pp fee includes the complete land program with transportation, deluxe hotel accommodations, English-speaking guides, daily breakfast buffets, welcome and farewell dinners, shopping tours, museum entrances, winery visits, and many more activities for travelers looking to do it all.

With some days planned out and others that allow Couturistas to explore suggested sites on their own, each traveler has the ability to mold their vacation to fit their every want and desire. There are also unique extension options for those who want to extend their stay in Italy with opportunities to spend three additional days in the North or South of Florence.

Following the trip to Tuscany, Couturista Travel will offer innovative programs in the Magic City that is Miami with two distinct themes: Exploration of Art and Curated Shopping; as well as an opportunity to explore and shop Mexico later in the year.

About DiVine Tours & Couturista Travel

DiVine Tours is a boutique tour operation specializing in exclusive Wine Tours, and Gourmet Programs in Italy since 1996. Most recently, they have branched out to develop COUTURISTA TRAVEL, which offers new Curated Fashion Shopping Experiences in famous locations as well as in new, undiscovered destinations. Originally based out of Chianti, Italy, director and owner Myriam Angulo has come back home to Miami, Florida and is determined to bring couture lifestyle back to the tour industry.

Couturista Travel is now accepting reservations for Tuscany Couture taking place on April 6th – 14th.

For booking information, visit www.couturistatravel.com or contact info@couturistatravel.com / 1-877-COUTRVL (1-877-268-8785)

Alter’d Relics

By Hannah Audrey Lowe x Vaughn Lowery

Walking down the street in Barberton, Ohio you cannot help but notice this vintage inspired boutique for all things fabulous. As you walk through the doors and passed the “Come in, We’re Awesome” sign, the tranquility and happiness of the shop envelops you in its arms.

The happiness lifts your spirits and the sophisticated eclectic decoration captures all of your attention, leaving you unable to focus on anything else. To top off the sensation of this beautiful store, you are greeted with a very warm “hello” by possibly the most fashionable woman to walk this earth; the owner, Pamela.

Since a young girl, Pamela has always been interested in fashion and fashion design. At an early age, she entered design competitions and won, made her own clothing and since, made both of her daughter’s wedding dresses. Contrary to her hearts desires, she began a career in the medical administration field, always having a passion for fashion burning the in the back of her mind. After 20 plus years in the heath industry she finally decided it was time to open – Alter’d Relics.

Her passion for all things vintage, comfortable yet fashion forward clothing and support for shopping local is evident. Everything sold in the boutique is chosen carefully by Pamela; encouraging local businesses and ensuring her clientele with the most beautiful selection imaginable.

Creative director & Stylist: Hannah Audrey Lowe

Photographer: Brody Calix

Makeup Artist: Chelsea Miles

Models: Caitlyn Smith, Grace Offerdahl, Destiny Callahan

Assistant to the Creative Director: Seraphina Lowe

Guatemala X Swae Lee

Artist Swae Lee of Rae Sremmurd is seen wearing GIGI BURRIS MILLINERY on cover art of the new single “Guatemala.” Swae Lee shared the cover art for “Guatemala” featuring the artist styled in the iconic “Ete Raffia Hat” from New York-based milliner Gigi Burris. The raw edge raffia sunhat with a cotton ribbon trim retails for $355.00 in a variety of colors at www.gigiburris.com


Gigi Burris Ete Raffia hat
$355.00
www.gigiburris.com

ABOUT GIGI BURRIS
Gigi Burris Millinery is a New York based luxury accessories line of hats and headpieces. The brand was a 2014 CFDA Vogue Fashion Fund Finalist and 2016 CFDA Award Nominee.  It is exclusively distributed internationally at boutiques such as Elyse Walker, Lane Crawford, Neiman Marcus, and The Webster. More info can be found at www.gigiburris.com

Posh By V

Posh By V, an online boutique, expects new clothing arrivals to fly off the shelves this summer. This posh clothing store provides the most stylish and curve-accentuating clothing of 2018, and their selections are worth trying. Their website features numerous photographs of body-contour dresses, tops, swimwear and more. All are reasonably priced. In many cases, shopping online can be seen just as overwhelming as being in a department store. However, with the Posh By V website, the categories are clean and clear.

From jumpsuits to coral swimwear, Posh By V offers a wide range of curve-hugging styles. The website is predominantly clothing, but Posh also offers accessories as well. As per recent trends, body-contour outfits are more than popular with women. Seeing the style worn on women enjoying a casual night out or on celebrities in popular magazines, body-contour outfits resemble female confidence. This body-contour brand is the definition of fierce female fashion. The outfits are not simple but designed specifically to pronounce the body.

It’s often that women are hesitant to dress up or dress down to a specific level. In regards to posh dresses, the outfits are something to commit to. With bright, vibrant colors and spunky designs, finding a way to lay low would be close to impossible. When searching for a style that gives the opportunity to stand out from a crowd, the clothes from this sassy boutique are right for the occasion.

Everything Posh By V offers can be accessed through their online store. The brand offers worldwide shipping. In the event an outfit doesn’t fit quite right, they also offer exchanges. Their style is for all body types and all occasions. Whether it’s a night in or a night out, choosing an outfit from Posh By V means dressing to impress no matter what or where.

For further information about Posh By V and what they have to offer, visit their website http://www.poshbyv.com/ and contact them with any inquiries regarding the boutique.

This shop provides style that brings out both curves and confidence, and it continues to find success.

Newswire.com

BORIS & HORTON × MANHATTAN’S DOG-FRIENDLY CAFÉ

BORIS & HORTON, MANHATTAN’S FIRST DOH-APPROVED DOG-FRIENDLY CAFÉ, IS NOW OPEN IN THE EAST VILLAGE

Human and canine residents of New York are getting a special treat! Dog-friendly café Boris & Horton has opened its doors, operating seven days a week at the corner of Avenue A and 12th Street in downtown Manhattan.

Boris & Horton is an upscale café that features food & beverage from beloved local vendors including City of Saints Coffee Roasters, Murray’s Cheese, and Balthazar. Specialties include pup-centric latte art, vegan and vegetarian fare and gluten free options, local craft beer, wine by the glass and a signature blend called The Boris Brew, with hints of dark chocolate and roasted marshmallows.

The layout of Boris & Horton’s prime corner location means that with or without a canine companion, the space has room for everyone. Working within Department of Health guidelines, the café is split into two distinct areas – the coffee bar, which is for humans only, and the dog side, which welcomes people and their pets.

Those who come by themselves with a dog will order their drinks and food from Boris & Horton’s 12th Street walk-up window, and then head to the dog side, which features café style seating, boutique pet merchandise and a photo booth. For guests visiting with dogs and a human companion, one person can grab a table on the dog side while the other heads into the coffee bar through a vestibule connection, to pick up food & beverage.

For guests who don’t own a dog, but are seeking a furry fix, Boris & Horton will host frequent adoption events with their rescue partners on weekends.

The flagship Boris & Horton is located at 195 Avenue A in New York, New York. For more information and updates, continue to visit www.borisandhorton.com.

ABOUT BORIS & HORTON

The idea for Boris & Horton was born in the summer of 2016 when father and daughter duo Coppy Holzman and Logan Mikhly walked their rescue dogs to grab coffee and noticed all of the dogs tied up outside coffee shops waiting for their owners. They immediately began working on a creative solution. Moreso than simply wanting a gimmicky locale that customers would tire of, the two ideated on how to create a lasting business that would keep people – and their dogs – perpetually coming back for quality culinary options within a comfortable, welcoming atmosphere. An introduction to City of Saints Coffee Roasters kicked off a partnership that everyone at Boris & Horton is thrilled to bring to Manhattan’s East Village, and beyond.

This East Village location is the first of several conveniently-located neighborhood spots throughout New York. The next target expansion market is Los Angeles. Boris & Horton is privately financed, but actively exploring financial partnerships based on first-to-market viability and strong interest in the brand.

HOTEL CHEVAL

HOTEL CHEVAL NAMED #1 SMALL HOTEL IN THE UNITED STATES BY TRIPADVISOR

Paso Robles-Based Boutique Luxury Hotel Receives Top Honors and

Three Award Wins from 2018 Travelers’ Choice Awards for Hotels

Hotel Cheval, www.hotelcheval.com, today announced it has been recognized as the overall winner in the Top 25 Small Hotels in the United States category of the 2018 TripAdvisor Travelers’ Choice® awards for Hotels, ranking first out of 25. Travelers’ Choice award winners were determined based on the millions of reviews and opinions collected in a single year from TripAdvisor travelers worldwide. In the 16th year of the awards, TripAdvisor has recognized 8,095 properties in 94 countries and eight regions worldwide.

This year, the awards celebrate hotel winners in 10 categories. The hallmarks of Travelers’ Choice hotels winners are remarkable service, value and quality.

2018 Awards won by Hotel Cheval include:

#1 Small Hotel in the United States

#8 Small Hotel in the World

#8 Romance Hotel in the United States

“We are incredibly honored to receive recognition as the #1 hotel in the US and a total of three awards from the 2018 TripAdvisor Travelers’ Choice Awards,” said Jayne Christman, General Manager of Hotel Cheval. “We would like to thank the countless guests who shared their opinion of Hotel Cheval with their TripAdvisor reviews. This recognition reflects the hard work and dedication of our entire staff who make the guest experience their #1 priority every day.”

“This year’s Travelers’ Choice awards for Hotels recognize thousands of exceptional accommodations that received the highest marks for overall experience, including service, amenities and value, from travelers worldwide,” said Brooke Ferencsik, senior director of communications. “The global TripAdvisor community informed this list of winners that will inspire and help travelers find the hotel that’s right for them as they plan and book their next amazing trip.”

For the complete list of Travelers’ Choice Hotel awardwinners for 2018, as well as the latest reviews and candid traveler photos, visit: www.TripAdvisor.com/TravelersChoice-Hotels. Travelers can also follow the conversation on Twitter at #TravelersChoice. To see TripAdvisor traveler reviews and opinions of Hotel Cheval go to: http://www.tripadvisor.com/Hotel_Review-g32861-d654198-Reviews-Hotel_Cheval-Paso_Robles_San_Luis_Obispo_County_California.html

Travelers can read the latest reviews and compare prices from more than 200 sites to find the lowest prices on the right hotel for their trip at www.TripAdvisor.com.

About Hotel Cheval

Hotel Cheval, is an intimate 16-room boutique luxury hotel, located just off Paso Robles’ historic town square and offers well-traveled guests a unique and memorable experience. With exceptional, personalized service and thoughtfully-designed and refined accommodations, Hotel Cheval is the perfect place to call home during your visit to Paso Robles and its environs. In 2018, Hotel Cheval will break ground on an expansion, to include 20 additional guestrooms, dedicated spa, and an infinity pool. Hotel Cheval is located at 1021 Pine Street in Paso Robles, California 93446. For more information, visit www.hotelcheval.com or call (805) 226-9995.

About TripAdvisor

TripAdvisor, the world’s largest travel site**, enables travelers to unleash the full potential of every trip. With over 570 million reviews and opinions covering the world’s largest selection of travel listings worldwide — covering 7.3 million accommodations, airlines, attractions, and restaurants — TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that’s right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world’s largest travel community of 455 million average monthly unique visitors*, all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.

David Yurman Announces Opening Of Chicago Boutique On Michigan Avenue

Situated on Chicago’s Magnificent Mile, the new David Yurman boutique has a two-story historical façade that was maintained and restored to its original condition. Conceived by the Yurmans, the boutique reflects the brand’s aesthetic and the family’s unique artistic expression. The entrance lobby features a heritage wall that visually narrates the Yurmans’ journey from art to jewelry with examples of David’s early sculptures and wearable art pieces alongside more current designs.

The boutique is 3,250 square feet and the store’s interior was inspired by the colors of the brand’s most iconic gemstones and the hues in Sybil Yurman’s paintings hung throughout the space. These subtle shades were introduced sparingly in the boutique through the use of rich fabric upholstery covering various vintage and custom-made furnishings.

The store’s focal point is the central display column, featuring six cylindrical vitrines placed around a pillar of metal rods, reminiscent of the metal strands used in the crafting our jewelry. This dynamic feature acts as a focal display for our most iconic pieces, and invites patrons to meander through the space. In the main area, violet motifs that were hand-applied over white gold leaf on decorative panels offer a subdued elegance.

David Yurman Chicago Boutique Interior

Other distinct features include a men’s jewelry area and a private salon. The men’s area has a distinctly masculine feel created through the use of darker materials and found objects. Vintage furniture and decorative elements alongside simple, natural materials are a nod to Evan Yurman’s creative workspace, Noumenon, in New York.

During the opening month, David Yurman will join EXPO CHICAGO as a first-time sponsor with a special exhibition located in the VIP Collector’s Lounge. The exhibition, The Voyage From Art to Jewelry, running from September 13th– 17thwill feature iconic and new collections, as well as David Yurman’s earliest designs and sculptures.

David Yurman’s Michigan Avenue boutique is located at 919 North Michigan Avenue, Chicago, Illinois, 60611.

CELLINI HOSTS A SPECIAL GREUBEL FORSEY EXHIBITION

NY — July 5, 2017

Cellini Jewelers and Greubel Forsey are presenting an exhibition that illustrates the celebrated Swiss atelier’s evolution since its 2004 debut. Open to the public from July 10 to 24, the “20 Calibres Retrospective Exhibition” will be held in Cellini’s boutique at 509 Madison Avenue. This special engagement offers collectors a rare opportunity to experience Greubel Forsey timepieces firsthand. The featured pieces spotlight a number of the company’s greatest achievements and span its entire collection, from the extraordinary Grande Sonnerie unveiled earlier this year to the Double Tourbillon 30° — the first calibre the brand ever created.

Highlights of the upcoming exhibition include:

• The Double Tourbillon 30° Technique Sapphire, which features a case carved from a single piece of sapphire crystal. Greubel Forsey will only produce eight of these timepieces and the one on display is among the last in the limited-edition series.

• The Double Balancier is one of the most technically advanced non-tourbillon pieces the brand offers. Guests will see the one-of-a-kind, blue-dial version that Greubel Forsey made exclusively for Cellini.

• The QP à Équation’s remarkable list of functions includes a tourbillon that’s set at a 25° angle and rotates once every 24 seconds, as well as a bi-directional perpetual calendar, equation of time, and indications for seasons, solstices and equinoxes.

Cellini’s NYC boutique is open Monday to Friday from 9:30 a.m. to 6 p.m. and Saturday 10 a.m. to 5 p.m.

 

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